As one of the original men’s grooming brands, Baxter of California is dedicated to elevating the craft and approach to men’s grooming. Created in 1965 by Baxter Finley, Baxter of California began its legacy with a single product: Super Shape, a cutting edge skin conditioner for men that provided unique protection from the sun and sea. This gender-specific product was a breakthrough in men’s skin care, and was the first of many innovative grooming products from the brand.
In the years following the release of Super Shape, Baxter of California pioneered a comprehensive range of products tailored to the needs of men. Their scientific and natural approach to products led them to creating some of the best in men’s shaving care, hair care, skin care and body care. Baxter of California’s award-winning formulas have set the bar for men’s grooming supplies. Browse their diverse selection of premier men’s grooming products today!