Baxter of California Vitamin Cleansing Bar - Italian Lime & Pomegranate (198g)

Bar soap has had a well-deserved revival - and this is exactly why. The Baxter of California Vitamin Cleansing Bar is not your average bar of soap. Where most bars can leave skin feeling tight and stripped, this one lathers richly, rinses clean, and leaves skin noticeably softer thanks to a nourishing blend of aloe, marine complex, and sunflower seed oil. Vitamins A and E work in the formula to help restore the skin's moisture balance while cleansing, and the visible coloured stripe running through the centre of the bar is packed with an extra hit of hydrating glycerin - a smart design detail that does real work. It's paraben-free, gentle enough for both face and body, and carries one of Baxter's signature scents so your whole routine can stay consistent. A GQ Men's Grooming Award winner that earns its place on the edge of every shower shelf.

Who's It For

Made for men who want a bar soap that actually looks after their skin - works equally well for anyone who prefers a bar over a liquid wash. A great choice for: Anyone whose skin feels dry or tight after bar soap - the vitamin and oil formula changes that Those who prefer a zero-waste, no-pump-bottle option for their shower routine Guys looking for a face-and-body bar that handles both in one Anyone already using Baxter's deodorant who wants their whole body routine to carry the same scent Travellers - a bar is simpler to pack and won't leak

Scent Profile - Italian Lime & Pomegranate

Italian Lime & Pomegranate lathers into a sharp, invigorating burst of citrus - zesty Italian lime and bergamot up front, rounding into juicy pomegranate and cucumber before settling on a clean, sweet musk base. It's the most energising of Baxter's three signature scents - the one that makes a morning shower feel like a proper reset. Layer it with the matching Baxter deodorant to carry that fresh, vibrant scent through the rest of the day.

Key Benefits

• Rich, luxurious lather that feels premium without leaving residue or tightness after rinsing
• Restores skin's moisture balance rather than stripping it - a key differentiator from standard bar soaps
• Aloe extract soothes and hydrates as you cleanse, leaving skin calm and comfortable
• Sunflower seed oil delivers lightweight emollient conditioning to soften skin in the shower
• Marine complex (three seaweed extracts) provides trace minerals and deep hydration the skin actually absorbs
• Vitamin E (Tocopheryl Acetate) conditions and protects, with antioxidant support built right into the formula
• Vitamin A (Retinyl Palmitate) supports healthy skin cell turnover for a smoother, more even complexion
• Glycerin-packed stripe visible in the bar delivers targeted extra hydration - the nourishing heart of every bar
• Gentle enough for daily face and body use - one bar, less clutter
• Paraben-free.
• GQ Men's Grooming Award winner. 

Key Ingredients

• Aloe Barbadensis Extract - Soothes, hydrates, and calms the skin during cleansing - helping to counteract the drying effect that most bar soaps have on the skin surface.
• Sunflower Seed Oil (Helianthus Annuus) - A lightweight, non-comedogenic emollient loaded with linoleic acid that softens and nourishes skin without clogging pores or leaving a greasy feel.
• Marine Complex (Sargassum Filipendula, Gelidiella Acerosa, Hypnea Musciformis Extracts) - Three distinct seaweed-derived extracts that deliver minerals, trace elements, and deep hydration - the marine ingredient trio that gives this bar its 'vitamin' positioning and sets it apart from standard bar soap.
• Vitamin E (Tocopheryl Acetate) - An antioxidant that conditions and protects skin from daily environmental stressors while supporting the overall health of the skin barrier. Vitamin A (Retinyl Palmitate) - Supports healthy skin cell renewal, contributing to a smoother, more even-looking complexion with consistent use.
• Glycerin - A powerful humectant that draws moisture into the skin. Concentrated into the visible stripe running through the bar, it's the hydrating core of the formula that makes this bar feel noticeably different to use. 

How To Use

Wet skin thoroughly in the shower. Massage the bar directly onto wet skin or work into a lather in your hands first. Apply to body and face as needed - this bar is gentle enough for both. Rinse thoroughly with warm water. Pat skin dry. Follow with the Hydro Salve Body Lotion if extra hydration is needed. Store the bar somewhere it can dry between uses to extend its life.

Why MASC Recommends This

The Vitamin Cleansing Bar is the bar soap for people who think bar soap is bad for their skin - because this one genuinely isn't. The vitamin and marine complex formula is specifically designed to cleanse without compromising moisture balance, and it shows in how skin feels after rinsing. The glycerin stripe is a nice touch that actually does something: you can feel the difference in how nourished the skin is after every use. It's also one of those products that works beautifully as a travel essential - compact, mess-free, and in a scent that pairs with Baxter's deodorant for an effortless layered fragrance approach. Pick your scent, use it daily, and your skin will be better for it.