About Malin + Goetz - Modern Skincare Simplified
Founded in New York City’s Chelsea neighbourhood in 2004, Malin + Goetz blends simple, scientific skincare with easy-to-use formulations designed for all skin types, tones, and genders. The brand was created to uncomplicate skincare - offering curated face, body, hair, scent, and grooming essentials that feel effective but not fussy. This collection brings together Malin + Goetz’s most loved products - from gentle cleansers and hydrating moisturizers to everyday fragrances and body care - so you can build a complete self-care routine that works with your lifestyle and skin goals.
Products You’ll Find in This Collection
You’ll find curated essentials that match common grooming and skincare needs, including:
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Cleansers & Face Washes - gentle, daily face cleansers that remove buildup without stripping natural oils.
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Moisturizers & Hydrators - lightweight to rich formulas that support long-lasting hydration.
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Serums & Targeted Treatments - actives for specific concerns like dullness or dryness.
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Body & Hair Care - everyday body washes, lotions, and hair essentials with balanced, modern scents.
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Fragrance & Grooming Staples - minimalist yet distinctive scents and grooming must-haves that elevate daily routines. These products are beloved for their versatility and straightforward approach to performance — doing more with less.
How to Build a Malin + Goetz Routine
Creating a simple, effective Malin + Goetz ritual keeps your daily skincare streamlined yet effective. To help you build a streamlined routine, products in this collection are colour-coded:
Blue for face, green for body, and red for hair — so you can quickly identify what fits into your daily ritual.
Here’s a starting point that works for most people for a face (blue) routine:
Morning Routine
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Cleanse - Begin with a gentle face cleanser to refresh skin and remove overnight oil.
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Hydrate - Apply a lightweight moisturizer that supports hydration throughout the day.
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Scent or Grooming Finish - Layer a daily fragrance or finish with a grooming essential to complete your routine.
Evening Routine
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Cleanse - Use your cleanser to remove the day’s buildup.
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Treat - If you’re using serums or targeted treatments, apply them before your moisturizer.
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Moisturize - Lock in that night-long hydration with a richer moisturizer if needed.
Extras - From time to time, adding a specialty product like a richer body cream, fragrance, or treatment mask can elevate your ritual - especially if your skin is experiencing seasonal dryness or you want a targeted boost.
Why Shoppers Choose Malin + Goetz at MASC
At MASC, we love Malin + Goetz (and we've carried the brand since the day we opened in July of 2007) because the brand is rooted in simplicity, performance, and everyday usability. Whether someone is building their first routine or refining a tried-and-true one, these products make it easy to get results without overwhelm. You’ll see formulations that feel thoughtful, ingredient-focused, and designed for real, daily use - not just Instagram aesthetics.
Adding this brand to your rotation means choosing products that work well together, support multiple skin goals, and streamline what can otherwise feel like a confusing world of formulas.
