Your eyes shouldn't have to wait for the second cup of coffee. Ursa Major Sunny Start Eye Serum is a cooling, lightweight gel serum clinically shown to improve the look of fine lines, dark circles, and under-eye puffiness from the very first use. Powered by plant peptides, brightening botanicals, and skin-energising actives, it delivers a visible wake-up call to the eye area - any time of day.
Built for anyone dealing with tired, puffy, or dull eyes - whether that's from a rough night, a heavy schedule, or just the slow creep of time. If dark circles or fine lines around the eye area are a concern, this serum earns its place in your morning routine fast.
- Clinically shown to improve the look of fine lines and wrinkles around the eye area from first use
- Visibly reduces the appearance of under-eye puffiness with a cooling gel texture
- Brightens dark circles with a blend of botanicals including Wild Gentian and Vitamin C
- Instantly hydrates and refreshes the eye area upon application
- Firms and tightens the look of skin with plant-derived peptides
- Free from petrochemicals, sulphates, parabens, and synthetic fragrances
- Niacinamide - A multitasking vitamin B3 active that brightens uneven skin tone, supports the skin barrier, and helps reduce the appearance of dark circles around the eye area.
- Vitamin C (Tetrahexyldecyl Ascorbate) - A stable, oil-soluble form of Vitamin C that brightens and smooths the appearance of the eye area, helping to visibly diminish discolouration with continued use.
- Caffeine - A well-established skin active that helps reduce puffiness around the eye area by supporting circulation and constricting blood vessels beneath the skin.
- Cedar Peptides (Cedrus Atlantica Bark Extract) - Plant-derived peptides from Atlantic Cedar that boost elasticity, helping to firm and tighten the look of skin around the eye area.
- Ash Tree Bark (Fraxinus Excelsior Bark Extract) - An extract derived from European Ash that helps instantly de-puff the under-eye area for a visibly more awake, refreshed appearance.
- Sandalwood (Santalum Album Wood Extract) - A botanical extract that supports firmer, tighter-looking skin around the eyes while lending a softening quality to the formula.
After cleansing and toning, apply a small amount to the under-eye area. Using your ring finger, gently tap the serum around the eye area — never rub or drag the skin. Use in the morning, or any time you need an instant wake-up for tired eyes. Follow with your moisturiser or SPF as the next step in your routine.
Eye serums are easy to skip and hard to replace once you've found a good one - Ursa Major's Sunny Start delivers clinically backed results in a format that's genuinely pleasant to use. The cooling gel texture, clean ingredient philosophy, and plant-powered actives make it exactly the kind of product we look for when expanding the MASC assortment.
*Subject to change. Customers should refer to product packaging for the most up-to-date ingredient list.
water/aqua/eau, squalane, glycerin, glyceryl caprylate/caprate, pullulan, candelilla/jojoba/rice bran polyglyceryl-3 esters, glyceryl stearate, octyldodecanol, fraxinus excelsior bark extract, cetearyl alcohol, sodium stearoyl lactylate, lysolecithin, sclerotium gum, cetyl alcohol, glyceryl stearate SE, niacinamide, hydroxyacetophenone, xanthan gum, 1,2-hexanediol, caprylyl glycol, propanediol, cedrus atlantica bark extract, hippophae rhamnoides seed oil*, rosa canina fruit oil*, tetrahexyldecyl ascorbate, pisum sativum (pea) seed extract, saccharomyces ferment lysate filtrate, caffeine, tetrasodium glutamate diacetate, silica, lecithin, coffea arabica (coffee) seed extract, hydrolyzed pinus sibirica seedcake extract, chenopodium quinoa seed extract, gentiana lutea root extract*, acanthopanax senticosus (eleuthero) root extract, pentylene glycol, santalum album (sandalwood) wood extract, sodium hydroxide, tocopherol, cedrus atlantica oil/extract, benzyl alcohol *Organic Ingredients








