Uppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.
Matte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists.
- Hold: Medium
- Finish: Matte / Natural
- Base: Water / Wax Hybrid
- Scent: Crème Brulee
- Best For: All hair types, short to medium length; excels in finer hair
Anyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.
- Medium hold grabs quickly and sets firm without going stiff or crunchy
- Extreme matte finish leaves hair looking dry and completely natural
- Heat-activated waxes combined with water-soluble hold agents give you time to shape before locking in
- Reworkable throughout the day without needing to add more product
- Water-soluble formula washes out easily without heavy buildup
- Buildable formula for extra hold when needed
- Works across all hair types and a broad range of styles, both classic and modern
- Crème Brulee scent is rich, warm, and distinctly Uppercut
Apply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.
Matte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.
