Uppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.
Easy Hold is the lightest pomade in the Uppercut Deluxe range, and it earns its name. Lovingly described as Matte Pomade's little brother, it shares a similar ingredient composition with a tweaked ratio that dials the hold right back for a product that feels like almost nothing in the hair while still delivering genuine shape and control. The secret is in the texture - Easy Hold is aerated and triple-whipped into a mousse-like consistency that glides into the hair effortlessly and distributes evenly without effort. No stiffness, no visible product, no heaviness. Just clean, natural-looking hair with a subtle amount of hold behind it. A go-to for fuss-free styling that works in every hair type and length but truly excels in finer or curly hair.
- Hold: Light
- Finish: Natural/Matte
- Base: Water Based
- Scent: Woody Tobacco
- Best For: All hair types and lengths; excels in fine, thin, or curly hair
Anyone who wants their hair to look naturally good with minimal effort. Easy Hold is the product for guys who don't want to think too hard about their hair in the morning, or for anyone who finds most styling products too heavy, too shiny, or too present. Also a standout choice for finer or curly hair that gets weighed down easily, or as a light finishing product over a stronger base.
- Light hold delivers natural shape and control without any stiffness or heaviness
- Triple-whipped, aerated mousse-like texture glides into hair effortlessly for even distribution
- Natural matte finish leaves hair looking completely product-free
- Specially formulated for fine and curly hair that gets weighed down by heavier products
- Water-based formula washes out easily with no buildup
- Suitable for all hair types and lengths
- Can be applied liberally for a relaxed modern style with no sign of product
- Rich and distinctive Woody Tobacco scent that's warm and grounded
Apply to wet or dry hair that has been washed with shampoo and conditioner. Blow-dry hair first for greater volume. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then spread evenly throughout the hair working from the back of the head to the front. Use fingers or a wide-tooth comb to style as desired. Apply liberally for a more relaxed, natural result.
Easy Hold fills an important spot in the Uppercut Deluxe range. Not everyone wants a strong hold product, and not everyone wants their hair to look styled. Sometimes you just want it to look good without looking like you did anything to it. That is exactly what Easy Hold delivers, and it delivers it consistently. A particularly smart pick for anyone with finer hair who has given up on styling products because everything feels too heavy.
*Subject to change. Customers should refer to product packaging for the most up-to-date ingredient list.
AQUA, DIMETHICONE, HYDROGENATED CASTOR OIL, STEARIC ACID, GLYCERIN, COPERNICIA CERIFERA CERA, CERA MICROCRISTALLINA, PHENOXYETHANOL, PVP, POLYACRYLAMIDE, SODIUM STEAROYL GLUTAMATE, FRAGRANCE (PARFUM), C13-14 ISOPARAFFIN, SODIUM HYDROXIDE, LAURETH-7, TETRASODIUM EDTA, ALPHA-ISOMETHYL IONONE, D-LIMONENE, LINALOOL, CI 77499 / IRON OXIDES.
