Reuzel Clay Matte Pomade (Size Options)

Reuzel Clay Matte Pomade brings medium, flexible hold and a true matte finish to fine and medium hair, without the weight of a heavier product. Made by the barbers behind Schorem Haarsnijder en Barbier, the Rotterdam shop where Reuzel began, this water-soluble kaolin clay formula gives you texture and definition that stays workable all day.

• Hold: Medium/Flexible (6/10)
• Finish: Matte (1/10)
• Base: Water-soluble clay
• Scent: Vanilla Mint
• Best For: Fine to medium hair; textured, natural-looking styles

Anyone with fine to medium hair who wants matte texture without a heavy, overdone look. It's also a good first clay: the medium hold is forgiving while you find your technique, and you can build it up or dial it back depending on the day.

• Medium, buildable hold (6/10) that stays flexible, so you can rework your style through the day
• Kaolin clay absorbs excess oil, so hair feels clean rather than greasy
• True matte finish (1/10) for a dry, touchable look with no shine
• Aloe (Aloe Barbadensis Leaf Juice) and Glycerin help keep hair comfortable and hydrated under the clay
• Hydrolyzed Quinoa conditions the hair and helps it hold onto moisture
• Vitamin E (Tocopheryl Acetate) conditions and supports hair flexibility
• A botanical tonic blend of Witch Hazel, Nettle, Horsetail and Rosemary leaves the hair feeling fresh
• Water-soluble, so it rinses out with regular shampoo

Vanilla Mint opens sweet and cool, a clean everyday scent that pairs easily with your cologne.

• Kaolin: a mineral clay that absorbs oil and creates the matte, textured finish
• Beeswax (Cera Alba): gives the hold its flexibility and staying power
• Aloe (Aloe Barbadensis Leaf Juice): a hydrating, soothing botanical
• Hydrolyzed Quinoa: a plant protein that conditions and supports moisture balance
• Vitamin E (Tocopheryl Acetate): conditions and helps protect hair from dryness
• Witch Hazel (Hamamelis Virginiana Leaf Extract), Nettle (Urtica Dioica Leaf Extract), Horsetail (Equisetum Arvense Extract) and Rosemary (Rosmarinus Officinalis Leaf Extract): the botanical tonic blend

Put a small amount in your palm and emulsify it between your hands. Work it thoroughly through towel-dried hair, then style as desired. For more structure, let the first layer set and add a second.

This is the clay we point people to when they want matte texture but aren't sure where to start. It's light enough for finer hair, reliable enough for everyday use, and the buildable hold means you're not locked into one result. It also layers well with other Reuzel products if you like to mix and match.

Water (Aqua), Cera Alba (Beeswax), Tribehenin, Cetyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Mineral Oil (Paraffinum Liquidum), Stearyl Alcohol, PEG-40 Hydrogenated Castor Oil, Octylacrylamide/Acrylates/Butylaminoethyl Methacrylate Copolymer, Ceteareth 25, Sodium Polyacryloyldimethyl Taurate, Kaolin, Caprylic/Capric Triglyceride, Hydrogenated Polydecene, Phenoxyethanol, Fragrance (Parfum), Caprylyl Glycol, Aminomethyl Propanol, Trideceth-10, Sorbic Acid, Caramel, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Butylene Glycol, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Propylene Glycol, Citric Acid, Sodium Benzoate, Potassium Sorbate, Urtica Dioica (Nettle) Leaf Extract, Equisetum Arvense (Horsetail) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Benzyl Benzoate, Limonene