Reuzel came out of Schorem Haarsnijder en Barbier, a no-frills, old-school barbershop in the heart of Rotterdam where the clientele has always included greasers, rockers, bikers, and anyone else who takes their hair seriously. Founders Leen and Bertus spent decades behind the chair before deciding the grooming market needed products that actually performed the way barbers needed them to. Every formula they developed was tested on real clients before it ever left the shop — and that hands-on, zero-compromise approach is what built Reuzel into a globally respected brand.
- Hold: Strong (9/10)
- Finish: High Shine (9/10)
- Base: Water-based (water-soluble)
- Scent: Warm Vanilla Wood — rich, subtle, and sophisticated
- Best For: Most hair types, especially thick and highly textured hair; sleek pompadours, classic slickbacks, and structured styles
Blue is Reuzel's answer to the question: what if you could get the hold and shine of a traditional grease pomade without the washout nightmare? It delivers a strong 9/10 hold and a high 9/10 shine in a water-based formula that rinses out cleanly at the end of the day - no degreasing shampoo required. It's a super-concentrated formula, which means you get serious performance from a relatively modest amount of product. Where Pink Grease is the go-to for oil-based die-hards, Blue is the modern alternative that doesn't ask you to sacrifice either hold or shine to get there. Castor Oil and Caprylyl Glycol work together in the background to nourish and smooth hair as you style, so you're not just holding your hair in place - you're also treating it.
Blue is built for anyone who wants maximum hold and high shine without committing to an oil-based formula. It works across most hair types but really earns its keep on thick, coarse, or highly textured hair that needs serious product to maintain a sleek, controlled look. If you want a polished pompadour, a clean slickback, or a structured style that stays put from morning to night, Blue is your product. For the same shine with a more forgiving hold, check out the Red Pomade - it sits at a 5/10 and is a better fit for finer or more cooperative hair.
- Strong hold (9/10) in a water-based formula - all the control of a traditional grease pomade without the oil-based washout
- High shine (9/10) delivers a sleek, polished finish that holds its gleam throughout the day
- Castor Oil penetrates the hair strand with fatty acids that nourish and strengthen hair from within, so you're conditioning as you style
- Caprylyl Glycol softens and smooths the hair cuticle, enhancing both shine and the overall texture of your style
- Super-concentrated formula means a little goes a long way - two knuckles' worth covers most hair lengths effectively
- Water-soluble and rinses out cleanly with no residue or buildup, making daily use practical without stripping the hair
- Works particularly well on thick and highly textured hair that tends to overwhelm lighter products
- Warm Vanilla Wood scent is rich and understated - present without being overpowering
Scoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For maximum volume at the front, work extra product directly into the scalp and massage in with your palm before combing up. Because Blue is water-based, it rinses out easily with regular shampoo — no special degreaser needed.
Blue is the pomade we point people toward when they want that classic high-shine, high-hold look but aren't ready to commit to an oil-based formula. It punches well above its weight for a water-based product, and the fact that it washes out easily makes it genuinely practical for daily use. If your hair is thick, textured, or just generally difficult to manage, Blue has the horsepower to handle it. Well worth having in the rotation alongside a lighter option for days when you want something less structured.
