Recipe for Men 72H Active Body Lotion (200ml)

Most body lotions ask you to reapply daily. The Recipe for Men 72H Active Body Lotion asks you to apply it once and get on with your life. Formulated with Pentavitin (Saccharide Isomerate), a skin-identical hydration complex clinically shown to bind moisture to the skin for up to 72 hours, this is a body lotion built around a genuine performance claim - not a marketing one. Allantoin soothes and supports the skin barrier, while a Mineral Complex of Sodium, Magnesium, Zinc, and Manganese PCA helps keep skin balanced and comfortable between applications. Lightweight, fast-absorbing, and lightly scented. 100% vegan, produced in Sweden.

Who's It For

The 72H Active Body Lotion is ideal for anyone who wants serious skin hydration without the daily reapplication routine. It suits all skin types but is particularly well-suited for dry or dehydrated skin that tends to feel tight or rough between moisturizing sessions. A good fit for active people who want their skincare to keep up with their lifestyle - apply post-shower and forget about it until next time.

Key Benefits

• Pentavitin (Saccharide Isomerate) - a skin-identical carbohydrate complex that binds directly to the skin's keratin, delivering clinically proven hydration for up to 72 hours
• Allantoin - a well-established soothing active that calms irritation, supports skin barrier repair, and promotes cell renewal for smoother-feeling skin
• Mineral Complex (Sodium, Magnesium, Zinc, Manganese PCA) - a blend of skin-balancing minerals that help regulate moisture levels and keep skin comfortable throughout the day
• Sunflower Seed Oil (Helianthus Annuus Seed Oil) - a lightweight emollient rich in linoleic acid that nourishes and softens skin without heaviness
• Hydrogenated Olive Oil Unsaponifiables - the conditioning fraction of olive oil that supports skin barrier function and helps lock in moisture
• Fast-absorbing, lightweight texture - sinks in quickly with no greasy residue, making it practical for daily use before getting dressed
• 100% vegan - produced in Sweden with no parabens 

How To Use

Apply to clean skin after showering, while skin is still slightly damp for best absorption. Massage in until fully absorbed. Use every 1-3 days as needed - the 72-hour hydration complex means you don't need to reapply daily. Works well as a follow-up to the Recipe for Men Ultra Clean Shower Gel.

Why MASC Recommends This

The 72-hour hydration claim is the headline, but what backs it up is what makes this worth stocking. Pentavitin is a well-researched active with genuine clinical data behind it - not a buzzword ingredient. Combined with Allantoin and the Mineral PCA complex, this is a body lotion that treats body skin with the same seriousness that Recipe for Men applies to face care. If you've been half-heartedly using whatever's in the shower, this is a meaningful upgrade.