Proraso Pre-Shave Cream - Sandalwood & Shea Butter (100ml)

Proraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.

Red Line - Men with thick, coarse, or wiry beards that resist the razor. Also a strong choice for dry skin types that need extra nourishment at every stage of the shave ritual. 

• Softens and moisturizes the beard before shaving for a closer, cleaner result
• Prepares the skin surface to reduce razor drag and irritation
• Concentrated, non-greasy formula - absorbs quickly without residue
• Works with any shave soap, cream, or foam
• Made with naturally derived ingredients
• No parabens, silicones, mineral oils, or SLS

Applied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.

Red Line 

• Sandalwood Oil - Rich, warming, and deeply nourishing. Softens coarse hair and provides a layer of skin conditioning that dry and thick-bearded men will notice immediately.
• Shea Butter - An intensely moisturizing botanical fat that protects and nourishes the skin throughout the shave. 

Red Line - Warm and woody - rich sandalwood with a smooth, masculine depth. One of the more distinguished scents in the Proraso lineup.

1. Wet your face thoroughly with warm water.
2. Apply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.
3. Do not rinse. 
4. Proceed immediately with your shaving soap or foam applied over top.

Most shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.