(Malin+Goetz) Hair Pomade (57g)

For hair that needs actual structure, not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a firm yet flexible hold styling pomade built on a trio of botanical waxes and nourishing oils, meadowfoam seed and jojoba seed, that hold, define, and separate with real malleability, so restyling through the day is effortless rather than a fight against stiff product. It nourishes while it styles, works on wet or dry hair for two distinctly different results, rinses clean thanks to a water-soluble formula, and can be easily refreshed the next day without a full wash and restyle. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegan and cruelty-free.

Who's It For

For anyone who wants real, all-day hold with a natural, lightweight finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture, and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.

Key Benefits

• Firm yet flexible hold. This is proper hold, the kind that keeps your style in place through the day, but with enough flexibility to rework or restyle on the fly without starting over.
• Improved malleability. Warms and moves easily between fingertips and through hair, making application, redefinition, and touch-ups simple at any point in the day.
• Lightweight, non-greasy finish. A subtle, healthy sheen replaces the flat matte look, so hair looks like well-groomed hair, not a product-heavy style.
• Botanical waxes structure without stiffness. Synthetic beeswax, carnauba wax, and candelilla wax work together to provide hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.
• Meadowfoam and jojoba oils nourish as they style. Both are rich in fatty acids that hydrate and condition the hair shaft with every use, so this is doing real hair care alongside the styling work.
• Supports scalp health with active botanicals. Panthenol, aloe vera, copper tripeptide-1, and horsetail extract work together to help support a healthier-looking scalp and hair over time, not just style on the surface.
• Creates volume, separation, and texture. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair, the amount used and method of application determines the result.
• Tames flyaways and smooths ends. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down, precise, targeted application that doesn't disrupt the overall style.
• Water-soluble, no buildup. Rinses cleanly with shampoo and doesn't accumulate on the scalp, and unlike heavier pomades, it can be refreshed the next day without a full rewash. 

Scent Profile

A fresh, aromatic blend of bergamot, peppermint, and tangerine leaf delivers an invigorating grooming experience while helping support scalp and hair health. Bright and energizing without being overpowering, it's a scent that feels like part of the grooming ritual rather than an afterthought.

Key Ingredients

• Synthetic Beeswax: The primary hold agent, providing firm, flexible structure and definition without the density of natural beeswax, keeping the finish light rather than heavy.
• Carnauba Wax (Copernicia Cerifera Wax): A plant-derived wax that reinforces hold and firmness, contributing to long-lasting structure while keeping the finish natural.
• Candelilla Wax (Euphorbia Cerifera Wax): A lightweight plant wax that adds body and flexibility to the hold, helping the formula stay pliable and easy to rework throughout the day.
• Meadowfoam Seed Oil (Limnanthes Alba Seed Oil): An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.
• Jojoba Seed Oil (Simmondsia Chinensis Seed Oil): A nourishing oil that closely mimics the hair and scalp's natural oils, conditioning without weighing hair down or leaving residue.
• Panthenol: Pro-vitamin B5, known for its ability to penetrate the hair shaft and boost moisture retention, leaving hair softer and more resilient.
• Aloe Barbadensis Leaf Juice: A soothing, hydrating botanical that helps calm and condition the scalp while supporting overall hair health.
• Copper Tripeptide-1: A skincare-inspired peptide complex included to help support a healthier scalp environment over time, part of what sets this reformulation apart from a standard styling pomade.
• Horsetail Extract (Equisetum Hyemale Extract): A mineral-rich plant extract, naturally high in silica, traditionally used to help support hair strength and resilience. 

How To Use

• On wet hair: Use a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, flexible hold.
• On dry hair: Warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.
• Next-day refresh: Work a small amount through dry hair to reactivate hold and redefine your style without needing a full rewash.
• Tip from Matthew + Andrew: Pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry.

Why MASC Recommends This

Many styling products force a choice between hold and health, the stronger the hold, the more the formula compromises on what it does to your hair over time. The reformulated (MALIN+GOETZ) Hair Pomade closes that gap even further, pairing genuine flexible hold with skincare-inspired botanicals, panthenol, aloe, copper peptides, and horsetail extract, that support your hair and scalp rather than just coating them. Now housed in a premium recyclable aluminum jar, it looks as considered on your counter as it feels in your hair. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered, and considerably less like work.