For hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a firm-hold, matte-finish styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.
Who's It For
For anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.
Key Benefits
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Firm hold, matte finish. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.
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Beeswax structures without stiffness. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.
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Botanical oils nourish as they style. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.
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Creates volume, separation, and texture. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.
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Tames flyaways and smooths ends. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.
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Residue-free, no buildup. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily.
Scent Profile
Subtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.
Key Ingredients
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Beeswax (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.
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Meadowfoam Seed Oil (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.
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Cannabis Sativa Seed Oil - Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.
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Soybean Oil (Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.
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Carnauba Wax (Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.
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Lanolin Wax - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage.
How To Use
On wet hair: Use a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.
On dry hair: warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.
Tip from Matthew + Andrew: pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry.
Why MASC Recommends This
Many styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.
