Lock Stock & Barrel 85 Karats Original Clay (100g)

85 Karats is the product that put Lock Stock & Barrel on the map — and it's easy to see why. This water-based original clay delivers long-lasting, flexible hold with a natural shine that works with your hair rather than against it. Versatile enough for everything from a polished side part to a more relaxed everyday style, 85 Karats is the kind of product that quietly becomes a non-negotiable part of the morning routine.

• Format: Clay
• Hold: Flexible to Firm
• Finish: Natural Shine
• Best For: All hair types, especially medium to thick hair

Who's It For

Anyone who wants reliable, all-day hold without the crunch, flaking, or stiffness that cheaper styling products leave behind. Works across most hair types and styles - whether you're keeping things clean and structured or loose and lived-in.

Key Benefits

• Long-lasting flexible hold that moves with your hair throughout the day
• Natural shine finish that enhances without looking overdone
• Water-based formula that rinses out cleanly without buildup
• Workable and remouldable - restyle as needed without reapplying
• Paraben free and cruelty free 

Scent Profile

85 Karats carries Lock Stock & Barrel's signature warm, refined fragrance with subtle woody and aromatic character - confident without being overpowering. How To Use Warm a small amount between palms and work evenly through dry or slightly damp hair. Style as desired. A little goes a long way. 

Why MASC Recommends This

85 Karats has genuine heritage behind it — this is the product Lock Stock & Barrel built their reputation on, and it shows. The hold is reliable, the finish is clean, and it doesn't leave your hair feeling like it's been shellacked. If you're new to the brand, this is the one to start with.