Description
More volume. Fuller-looking hair. Less compromise. Jack Black's True Volume Thickening Shampoo is a sulfate-free shampoo formulated to remove oils, dirt, and product buildup while helping hair look and feel noticeably thicker with every wash. A bodybuilding blend of proteins, botanicals, and a proprietary thickening complex called Expansion Technology works to support healthy-looking, fuller hair follicles without weighing hair down or leaving residue behind.
Creatine, Wheat Protein, and White Lupine Protein work together to strengthen, fortify, and add volume to thinning or fine hair strands, while Tea Tree Leaf Oil, Lavender, and Sage Leaf Extract provide antioxidant, antibacterial, and soothing benefits to the scalp. Nettle Leaf Extract helps create a healthy-looking sheen, and Sunflower Seed Oil replenishes hydration to keep both scalp and hair in good condition. A smart, effective choice for anyone who wants more from their shampoo than just a clean rinse.
Available in 473ml.
Who's It For
True Volume Thickening Shampoo is ideal for anyone with fine, thinning, or flat hair who wants a shampoo that actively supports the appearance of fuller, thicker hair with consistent use. It's also a strong everyday choice for anyone who deals with product buildup or oiliness and wants a sulfate-free formula that cleanses thoroughly without stripping. For best results, follow with the Nourishing Hair & Scalp Conditioner.
Key Benefits
- Proprietary Expansion Technology - A specially formulated thickening complex helps hair follicles look healthier and fuller with consistent use.
- Strengthens and Fortifies - Creatine, Wheat Protein, and White Lupine Protein work together to strengthen hair strands and add visible volume and body.
- Sulfate-Free Formula - Removes oils, dirt, and product buildup effectively without stripping hair of essential moisture.
- Supports a Healthy Scalp - Tea Tree Leaf Oil, Lavender, and Sage Leaf Extract provide antioxidant, antibacterial, and soothing benefits to the scalp.
- Healthy-Looking Sheen - Nettle Leaf Extract helps create a natural, healthy-looking sheen on the hair shaft.
- Hydrates Scalp and Hair - Sunflower Seed Oil and Basil replenish hydration and provide antioxidant nourishment to scalp and hair after cleansing.
Scent Profile
True Volume Thickening Shampoo has a clean, fresh herbal scent with notes of lavender, tea tree, and sage. Light and invigorating in the shower - it rinses clean and leaves no heavy fragrance in the hair.
Key Ingredients
- Creatine - An amino acid that helps strengthen and add visible volume to hair strands with consistent use.
- Wheat Protein (Hydrolyzed Wheat Protein) - Fortifies and bulks up thinning hair strands for improved thickness and body.
- White Lupine Protein (Hydrolyzed Lupine Protein) - Rich in vitamins, minerals, and peptides that help maintain a healthy scalp environment.
- Tea Tree Leaf Oil (Melaleuca Alternifolia Leaf Oil) - An antioxidant essential oil that helps soothe and reduce scalp irritation.
- Lavender Flower Extract (Lavandula Angustifolia Flower Extract) - Known for its antibacterial, deodorizing, and soothing properties that support scalp health.
- Sage Leaf Extract (Salvia Officinalis Leaf Extract) - Provides antibacterial and anti-inflammatory benefits to the scalp.
- Nettle Leaf Extract (Urtica Dioica Leaf Extract) - Helps soothe the scalp and create a healthy-looking sheen on hair.
- Organic Sunflower Seed Oil (Helianthus Annuus Seed Oil*) - Helps replenish hydration and soothe the scalp after cleansing.
- Organic Basil Leaf Extract (Ocimum Basilicum Leaf Extract*) - Loaded with antioxidants and nutrients, provides anti-inflammatory and antibacterial support to scalp and hair. *Certified Organic
How To Use
Massage into wet hair and scalp, working into a thorough lather. Rinse completely. For best results, follow with Jack Black Nourishing Hair & Scalp Conditioner. Use as your regular daily shampoo for consistent volume and thickening benefits over time.
Why MASC Recommends This
True Volume Thickening Shampoo is a genuinely functional upgrade for anyone whose hair has been feeling flat, fine, or lacking body. The combination of Creatine, Wheat Protein, and White Lupine Protein gives it real thickening credentials, and the Expansion Technology complex supports the kind of consistent, cumulative results that only come with regular use. The sulfate-free formula keeps it gentle enough for daily washing, and the scalp-focused botanical blend makes it as good for the scalp as it is for the hair itself. Pair it with the Nourishing Hair & Scalp Conditioner for a complete Jack Black hair care routine.


