This water-based, hydrating vitamin B5 infused Gel Pomade combines the best properties of gels and pomades to create a new hybrid styling medium. Gel Pomade goes in light and smooth and provides a sculptable precision that will dry into the hair and harden for an all day, stay-in-place hold.

The strength of the hold is determined by the amount of product used and the amount of water in your hair during application. Gel Pomade works well as a base, some users mix or “cocktail” this product along with the Classic Pomade for precise holds on the sides or to add volume with a light blow dry. Gel Pomade is especially good for finer hair as it will thicken and enhance volume and will also enhance curls if crunched into hair. And again, as in all Imperial's finishing products, it’s water-reactivatable and conveniently rinses out.