Every product in the Imperial Barber lineup exists because barbers identified a real need and built a solution for it. The team's combined 30 years of professional experience across some of the world's most demanding barbershop environments means they understand the full spectrum of what clients want, from industrial-strength hold to something as approachable and low-key as Freeform Cream. Not every day calls for a pomade. Sometimes hair just needs a little help looking like itself.
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Hold: Light (2/10)
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Finish: Natural/Low Shine (3/10)
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Base: Water-based (water-soluble)
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Scent: Clean and subtle, a light fresh fragrance
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Best For: All hair types and lengths; loose, natural styles; flyaway control; anyone who wants the no-product look with just enough hold to keep things together
Freeform Cream is Imperial's most effortless product, built for the days when you want your hair to look naturally great rather than deliberately styled. The light hold sits at a 2/10, which is enough to manage flyaways, add a touch of polish, and keep hair behaving throughout the day without any visible product presence. It dries light, leaves no residue, and works equally well on short and long hair.
Panthenol (Vitamin B5) strengthens and moisturises the hair shaft from within, while Hydrolysed Quinoa and Hydrolysed Linseed Extract provide genuine conditioning that improves hair texture and manageability over time with consistent use. The silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, adds a smooth, lightweight coating to each strand that enhances shine subtly, reduces frizz, and gives hair that clean, healthy appearance that reads as effortless rather than styled. It's the product you use when you want people to think you woke up looking like that.
Who's It For
Freeform Cream is for anyone who wants the lightest possible touch on their hair, whether that's fine hair that gets weighed down by anything heavier, longer hair that needs flyaways managed without being locked into place, or anyone who simply prefers a natural, low-maintenance look day to day. It works on all hair types and lengths, making it one of the most universally applicable products in the Imperial range. If you need more structure and hold while keeping the natural finish, the Matte Pomade Paste is the next step up. For more shine with a similar relaxed feel, Fiber Pomade offers more hold and a higher-shine result.
Key Benefits
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Light hold (2/10) that keeps hair looking natural and relaxed, just enough structure to manage flyaways and add a touch of refinement without any visible product presence.
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Panthenol (Vitamin B5) penetrates the hair shaft and scalp to strengthen follicles, retain moisture, and improve overall hair health with consistent daily use.
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Hydrolysed Quinoa coats and strengthens the hair strand, adding body and improving manageability while protecting against everyday environmental damage.
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Hydrolysed Linseed Extract conditions and smooths the hair cuticle, reducing frizz and improving texture for a cleaner, healthier-looking finish over time.
- A lightweight silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, coats each strand evenly to reduce frizz, enhance natural shine, and give hair a smooth, polished appearance without weight or grease.
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Dries completely light with no residue, no stiffness, and no heaviness, making it genuinely suitable for fine or easily weighed-down hair.
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Works on both dry and damp hair with consistent results, apply by hand for a looser finish or with a comb for slightly more control.
- Particularly effective on longer hair for keeping flyaways managed and strands together without restricting natural movement.
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Water-based and fully water-soluble, rinses out cleanly with no buildup.
- Vegan-friendly, paraben-free, and not tested on animals.
How To Use
Dispense a small amount, roughly half a knuckle's worth, and work between your palms until evenly distributed. Apply to dry or towel-dried damp hair and style by hand for a loose, natural result, or use a comb for a slightly more refined finish. Because the hold is intentionally light, start with less product than you think you need and add more if required. For longer hair, work through from mid-length to ends to manage flyaways and keep strands sitting together naturally. Freeform Cream layers well under other Imperial products if you want to add moisture and conditioning benefits without altering the hold significantly.
Why MASC Recommends This
Freeform Cream is the product for people who say they don't use product. It delivers just enough to make hair look genuinely good without any of the weight, shine, or structure that makes someone look like they tried. The conditioning benefits from Panthenol, Hydrolysed Quinoa, and Hydrolysed Linseed Extract make it worth using daily even when your hair doesn't need much help, because it quietly improves the overall health and texture of your hair over time. If you've been putting nothing in your hair because nothing felt right, Freeform Cream is the answer to that problem.
