Geo. F. Trumper GFT Shaving Cream (Size Options)

Geo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.

Any man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. 

• Rich, cushioning glycerine lather protects skin throughout the shave
• Reduces razor drag and minimises post-shave redness and irritation
• A small amount goes a long way - highly concentrated formula
• Available in 75g tube or 200g screw-thread bowl
• Leaves skin soft and conditioned after shaving
• Made in the UK to the same standard as the original 1875 formula
• Pairs seamlessly with Trumper Skin Food for a complete shave ritual 

GFT is Trumper's signature house scent and the brand's recommendation for the modern gentleman who wants an everyday fragrance that works across every occasion. It opens with a fresh, citrus-forward combination of mandarin, bergamot, and lemon before moving into a heart of tarragon, lavender, and cypress. The base settles into a clean, musk-like finish with cedar and moss - sophisticated without being heavy, and entirely at home from the morning shave to the evening out.

• Top notes of mandarin, bergamot, and lemon.
• Heart notes of tarragon, lavender, and cypress.
• Base notes of musk, cedar, and moss. 

The full GFT ritual is available at MASC across the Shaving Cream and Deodorant Stick.

Applied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.

Dampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.

Trumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.