A vast expanse of Desert Wind, Freesia, and Myrrh.
Scent Profile: Hwy 190
Olfactive Family: Woody Amber
Seductive. Direct. Expansive.
Hwy 190 opens bright and radiant before settling into resinous depth and dry desert woods.
Top Notes: Fresh Orange, Pink Pepper, White Freesia
Heart Notes: Myrrh, Cistus Labdanum, Cypriol Heart
Base Notes: Vanilla Bean, Vetiver Java, Cedarwood
Citrus and pink pepper provide immediate lift. White freesia adds a subtle floral clarity. As it evolves, myrrh and labdanum introduce incense warmth, balanced by smoky vetiver and dry cedarwood. The vanilla bean in the base adds smoothness without sweetness.
It’s warm, resinous, and confidently structured.
What It Smells Like
Hwy 190 smells like sun on stone and warm air moving across open desert. Bright citrus gives way to dry incense and smoky woods. The vetiver is clean but grounded, while myrrh and labdanum create depth without heaviness.
It feels expansive and minimal at once - a scent with space in it.
Inspiration
Named for the highway that cuts through Death Valley, Hwy 190 captures the vastness and stark beauty of the desert landscape. It’s a fragrance built on contrast — brightness against dryness, floral lift against smoky woods, movement against stillness.
Like the drive itself, it unfolds gradually: first vibrant and energetic, then settling into something deeper, warmer, and more hypnotic.
It’s not subtle — but it’s never overwhelming.
Maximum Concentration. Exceptional Presence.
After years of refining their solid fragrance craftsmanship, Fulton & Roark introduced Extrait de Parfum - their most concentrated and longest-lasting fragrance format to date. Each scent is formulated at a true Extrait de Parfum concentration (25–30%), significantly higher than most fragrances on the market.
For comparison:
- Eau de Toilette (EDT): typically 5–10%
- Eau de Parfum (EDP): typically 10–20%
- Fulton & Roark Extrait: 25–30%
The result is deeper complexity, enhanced longevity, and a fragrance that evolves beautifully throughout the day.
What Makes Extrait Different?
Higher fragrance concentration means:
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Greater Longevity - Designed to last 8–12+ hours depending on skin chemistry and environment.
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Richer Depth - Base notes develop more fully and remain present longer.
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Smoother Evolution - The scent unfolds gradually, revealing layers with time.
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Less Product Needed - A light application delivers powerful impact. This is fragrance with intention and endurance.
How It Wears
Extrait de Parfum sits closer to the skin than overly diffusive sprays but lasts significantly longer than lower-concentration fragrances. Expect:
- Stronger opening presence
- Longer mid-note development
- A persistent, refined drydown It’s noticeable without being aggressive — powerful but composed.
How to Apply
- Spray lightly on pulse points - wrists, neck, or chest.
- Avoid over-application - the higher concentration requires less product.
- Allow the fragrance to evolve naturally throughout the day.
- Two to three sprays are typically sufficient.
Why MASC Recommends This
At MASC, we recommend Fulton & Roark Extrait de Parfum for customers who want maximum performance without sacrificing refinement. It’s ideal for:
- Those who want all-day longevity
- Evenings and colder seasons
- Signature scent seekers
- Customers upgrading from solid cologne
- Anyone who appreciates depth and nuance in fragrance
- This is Fulton & Roark at its most expressive and enduring.
Frequently Asked Questions
What is an Extrait de Parfum? It’s the highest standard concentration of fragrance, typically 20–30%, offering longer wear and richer depth than EDT or EDP.
How long does it last? Most wearers experience 8–12+ hours depending on application and skin chemistry.
Is it stronger than the Solid Cologne? Yes. Extrait de Parfum offers more projection and longer wear.
Is it overpowering? When applied correctly (2–3 sprays), it remains refined and balanced.
Is this good for everyday use? Yes - though many customers prefer it for evenings, special occasions, or cooler months.
