Out of a working-class barbershop in Rotterdam called Schorem — which roughly translates to "scumbags," which tells you everything about the attitude — came one of the most respected grooming brands in the world. Reuzel was built by barbers Leen and Bertus, two guys who've been cutting hair since they were fourteen and who, after decades behind the chair, decided the products on the market simply weren't good enough. So they made their own. Every formula was tested on real clients in a real shop before it ever hit a shelf, and that no-nonsense, craft-first philosophy is baked into every tin.
- Hold: High (9/10)
- Finish: Medium Shine (5/10)
- Base: Oil-based (not water-soluble)
- Scent: Apple Salsa - sweet, fruity, and distinctly Reuzel
- Best For: Thick, curly, or coarse hair; pompadours, quiffs, contours, and classic slick styles
Pink Grease Pomade is Reuzel's heavy hitter in the oil-based lineup — the one built specifically for hair that refuses to cooperate. Where the Green Grease sits at a more versatile medium hold, Pink cranks it up to a 9, making it the go-to for the thickest, curliest, most stubborn hair types. Formulated with Beeswax as its backbone, it glides through hair without clumping and locks in moisture as it goes, giving you that classic grease hold with a natural, medium shine finish that doesn't look overdone. This is the product that pompadours were made for - it shapes, it holds, and it stays there. Just note: like all oil-based pomades, it isn't water-soluble, so you'll want a dedicated degreasing shampoo for washout.
Pink is for thick, curly, or coarse hair that needs serious hold to maintain a style all day. If your hair laughs at lighter products and you're chasing a pompadour, quiff, or classic contour, this is the one. It also works beautifully as a finishing product to lock in and refine a style once you've got the shape you want. If your hair is on the finer or more cooperative side, the Green Grease or Red Pomade will likely suit you better.
- High hold (9/10) anchored by Beeswax, which forms a humidity-resistant barrier that keeps even the thickest, most stubborn hair in place all day
- Beeswax also glides through hair without clumping, so application is smooth and even regardless of hair density
- Medium shine (5/10) delivers a classic, polished finish that looks intentional without crossing into greasy territory
- Oil-based formula encourages moisture retention, keeping hair from drying out under a heavy hold product
- Silica smooths the hair cuticle as you style, adding a subtle enhancement to shine and giving hair a healthier, more refined appearance
- Built for pompadours, quiffs, and contours - shapes and holds without losing structure throughout the day
- Works as both a primary styler and a finishing product to refine and lock in your look
- Apple Salsa scent is sweet, fruity, and one of the most recognisable signatures in the Reuzel range.
Scoop out about one knuckle's worth and emulsify it between your palms until it's fully warmed through - oil-based pomades respond well to heat from your hands. Apply to dry hair starting at the crown and work toward the front, coating from scalp to ends generously. Comb into your desired shape and add more product if your hair needs it. Because Pink is oil-based, use a dedicated degreasing shampoo at washout — regular shampoo will take a few rounds.
Pink Grease is a classic for a reason. If you've got thick or curly hair and you've been cycling through products that just don't hold, this is probably the answer you've been looking for. It's the strongest oil-based option in the Reuzel lineup and one of the best grease pomades on the market for classic barbershop styles.
