Description
The Forbes of Forbes Shaving Cream is a luxury shaving cream rooted in traditional British craftsmanship and inspired by the noble lineage of the House of Forbes. Developed by Castle Forbes - one of Scotland's most storied grooming houses - this 200ml cream delivers a supremely smooth, cushioned shave through a rich, velvety lather that softens the beard, protects the skin, and leaves your face feeling calm and refreshed.
Free from parabens, artificial colourants, and animal-derived ingredients, it's a premium shave upgrade that performs as good as it feels. One jar goes a long way.
Who's It For![]()
- Men who take their morning shave seriously and want a ritual, not just a routine
- Anyone dealing with razor burn, irritation, or sensitive skin
- Wet shavers using a safety razor, straight razor, or traditional brush
- Guys stepping up from foam-in-a-can to something genuinely luxurious
- Fragrance lovers who want their grooming products to smell as refined as they feel
Key Benefits
- Creates a dense, cushioning lather that protects skin from blade drag and irritation
- Conditions and softens facial hair for a closer, cleaner shave
- Soothes skin during and after shaving with aloe vera and glycerin
- Highly concentrated formula - a small amount produces a rich, full lather
- Paraben-free, cruelty-free, and free from artificial colourants
- Recyclable - 200ml PET jar that lasts months with regular use
How It Works
Apply a small amount of shaving cream to a damp shaving brush or directly to wet skin and work it into a lather. The blend of stearic and myristic acids creates the thick, stable foam that gives your blade the slip it needs, while glycerin and aloe vera lock in moisture to keep skin hydrated throughout the shave. The result is a close shave with minimal drag and virtually no post-shave redness.
Scent Profile
Forbes of Forbes opens with a bright burst of citrus from lemon peel, layered over a floral heart of rose geranium and lavender. As it develops, warm, earthy base notes of patchouli and cedarwood ground the fragrance into something distinctly masculine and refined. Coumarin adds a subtle, slightly sweet warmth that lingers without being overpowering.
This is a timeless, heritage-inspired scent — confident, clean, and unmistakably sophisticated.
Key Ingredients
- Aloe Barbadensis (Aloe Vera) – Soothes and hydrates skin during shaving, reducing irritation and redness
- Glycerin – Draws moisture into the skin and helps maintain the protective lather barrier
- Stearic Acid & Myristic Acid – The foundation of a traditional shaving cream lather; creates a dense, stable foam with excellent blade glide
- Coconut Acid – Contributes to lather richness and skin-cleansing properties
- Rose Geranium Oil (Pelargonium Graveolens) – A floral, balancing botanical known for its skin-calming and toning properties
- Patchouli Oil – Earthy and grounding; also known for its skin-softening benefits
- Cedarwood Oil (Juniperus Virginiana) – Adds warmth to the scent profile and contributes antiseptic properties to the formula
- Lavender Oil/Extract – A classic soothing botanical that helps calm razor irritation and sensitized skin
- Citrus Lemon Peel Oil – Brightening and uplifting; refreshes and tones the skin
How To Use
- Wet your face thoroughly with warm water to soften the beard and open pores.
- Scoop a small, pea-to-marble-sized amount of cream onto a damp shaving brush or fingertips.
- Work into a lather directly on your face using circular motions, building a thick, even coat.
- Shave as normal, rinsing your blade frequently for a clean, smooth pass.
- Rinse face with cool water and follow with your preferred aftershave or moisturizer.
- Pro tip: A little goes a long way - this jar is built to last months with daily use.
Why MASC Recommends This
At MASC, we carry products that actually move the needle on how you look, feel, and show up — and the Forbes of Forbes Shaving Cream does exactly that. It transforms a daily obligation into a genuine ritual. The lather is exceptional, the scent is sophisticated without being loud, and the skin-feel after your shave is noticeably softer and calmer than anything you'd get from a standard product.
It's the kind of upgrade that makes you look forward to getting up in the morning. Our customers that know and use this brand swear by it.
*Subject to change. Customers should refer to product packaging for the most up-to-date ingredient list.
Aqua (Water), Stearic Acid, Myristic Acid, Coconut Acid, Glycerin, Potassium Hydroxide, Propylene Glycol, Aloe Barbadensis (Aloe Vera), Sodium Hydroxide, Ethylhexyl Glycerin, Citric Acid, Triethanolamine, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Parfum (Fragrance), Acetyl Cedrene, Citrus Lemon Peel Oil, *Limonene, *Linalyl Acetate, Hexamethylindanopryane, *Linalool, *Coumarin, Pelargonium Graveolens Flower (Rose Geranium) Oil, *Pogostemon Cablin (Patchouli) Oil, Lavandula Oil/Extract, Citronellol, *Citral, Juniperus Virginiana (Cedarwood) Oil. *Naturally occurring in essential oils.
