Brickell Shaping Paste Pomade (59ml)

The Shaping Paste Pomade sits between the Flexible Hold Wax Pomade and the Strong Hold Texturizing Pomade in the Brickell lineup - medium hold, low shine, and a paste texture that's particularly effective for curly, wavy, or thick hair that needs definition and moisture control without the weight of a heavy wax or the harshness of a strong-hold clay. Lanolin seals moisture in and prevents frizz. Red algae extract delivers vitamins, minerals, and amino acids that hydrate and strengthen curls specifically. Hyaluronic acid thickens and volumizes at the hair shaft level. The result is definition and shape that doesn't go crunchy, frizzy, or stiff - the hair holds its form, stays moisturized, and can be worked with through the day.

Who's It For

Men with curly, wavy, or thick hair who want definition and moisture control. Also an effective low-shine option for straight to wavy hair at any length where a medium hold is sufficient. Particularly well-suited to men whose hair frizzes in humidity or loses definition without moisture-locking ingredients.

• Hold: Medium
• Shine: Low Shine
• Finish: Low Shine
• Best For: Curly, wavy, and thick hair - definition and frizz control
• Application: Dry or slightly damp hair
• Reworkable: Yes 

Key Benefits

• Lanolin Moisture Lock - Seals moisture into the hair shaft and prevents frizz by creating a protective barrier around each strand.
• Red Algae Extract Definition - Rich in vitamins, minerals, and amino acids that hydrate and strengthen curls, maintaining definition without crunch.
• Hyaluronic Acid Volumizing - Moisturizes and thickens the hair shaft, improving volume and resilience in fine or weakened curls.
• Medium Flexible Hold - Enough structure to keep curls and waves defined through the day, light enough to feel natural and avoid the stiffness of stronger products.
• Dandruff-Minimizing - Lanolin's moisture-sealing properties reduce the scalp dryness that contributes to flaking with regular styling product use.
• Water-Reworkable - Reactivates with damp fingertips for mid-day restyling without needing to reapply product. 

Key Ingredients

• Lanolin Wax - Seals moisture into the hair shaft and prevents frizz — particularly effective for curly and wavy hair types.
• Red Algae Extract (Chondrus Crispus) - Marine botanical rich in vitamins and amino acids that hydrates and strengthens curl definition.
• Hyaluronic Acid (Sodium Hyaluronate) - Plumps and moisturises the hair shaft, improving volume and curl resilience.
• Beeswax - Provides the medium hold structure and contributes to frizz prevention.
• Lemon Peel Essential Oil (Citrus Medica Limonum) - Bright, clean scent note that opens the fragrance profile.
• Peppermint & Eucalyptus Essential Oils - Provide the fresh, invigorating character of the scent blend. 

How To Use

Scoop a small amount with one fingertip. Warm between the palms. Apply to dry or slightly damp hair — slightly damp hair will give a more defined, separation-forward result; dry application gives more texture and volume. Work through from roots to ends for curly hair, or through the mid-lengths and ends for wavy hair. Scrunch upwards to encourage curl definition. Allow to set naturally or diffuse. Rework with damp fingertips as needed. Why MASC Recommends This The Shaping Paste Pomade is the go-to recommendation for any man with curly or wavy hair who's been using a product that leaves the hair crunchy, frizzy, or flat. The lanolin and red algae combination specifically addresses moisture retention in curl patterns — which is the difference between defined curls and a frizzy halo. For straight or fine hair needing light structure, the Flexible Hold Wax Pomade is a better fit.