Fine and thin hair has two problems: it goes flat, and it stays flat. The Hair Volume and Thickening System is the two-step solution - a heat-activated pre-styler that builds serious volume at the root, paired with a lightweight clay that locks that volume in and gives fine hair the texture and hold it normally can't achieve.
Volume Cream goes in first on damp hair, activated by blow-drying to swell each strand and create a fuller, thicker appearance that lasts all day. Matte Cream Clay goes in after to finish and hold the style - adding flexible grip, natural matte texture, and definition without any of the weight that would flatten fine hair straight back down.
The result is hair that looks noticeably fuller, holds its shape, and actually feels like it has some weight and presence without feeling loaded down.
Who's It For
Specifically built for fine, thin, and flat hair that needs a real volume boost. If your hair typically falls flat within an hour of styling or looks limp regardless of what you put in it, this two-step system is the most direct fix. What's Included Volume Cream - heat-activated pre-styler for instant, lasting volume Matte Cream Clay - lightweight post-styler for flexible hold and natural matte texture
Key Benefits
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Instant, visible volume boost - Volume Cream swells fine hair strands from the inside using Magnesium Sulfate for a fuller, thicker appearance that holds all day.
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Lightweight hold that doesn't flatten - Matte Cream Clay adds texture and grip without the weight that would reverse the volume work.
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Natural matte finish - No shine, no greasiness - just clean, effortless-looking hair.
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Heat-activated formula - Volume Cream works with your blow dryer to maximise the volumising effect.
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Reworkable throughout the day - Both formulas stay pliable so you can adjust your style without re-doing the whole routine.
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Nourishes fine hair - Shea Butter, Grape Seed Oil, and Sunflower Seed Oil condition fine hair while you style, rather than stripping it out.
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Better value than buying separately - Two full-size products at a bundle saving.
How To Use
Apply a dime-sized amount of Volume Cream to damp, towel-dried hair and distribute evenly from roots to tips. Blow-dry upward with a brush on medium to high heat to build maximum volume. Once hair is dry, apply a dime-sized amount of Matte Cream Clay and work through to shape and hold your style. Add more clay for extra hold or texture if needed.
Why MASC Recommends This
Volume Cream and Matte Cream Clay are individually strong products for fine hair - but together they cover the full picture in a way that neither can alone. The volume goes in, and the clay locks it there. If thin or fine hair has always felt like a limitation, this system is the answer.
