The one that started it all. Before's SuperMint Fluoride-Free Whitening Toothpaste is the formula that put Before on the map - a clean, plant-based daily whitener with a long-lasting, ultra-cool mint flavour that sets a new bar for what a toothpaste can taste and feel like.
The same trusted whitening and microbiome-support base runs through every Before fluoride-free formula - sodium bicarbonate and calcium carbonate for gentle stain removal, xylitol and arginine for oral microbiome health, zinc for bacteria control, and organic aloe vera for gum support - but SuperMint adds MCT coconut oil to the mix for an additional layer of natural antimicrobial action and an exceptionally smooth, non-drying finish.Free of SLS, SLES, parabens, PEGs, peroxide, and artificial flavours and colours. Packaged in Before's plant-based sugarcane tube - 100% recyclable, 50% lower carbon footprint than conventional plastic.
Available in a full-size 100ml tube and a TSA-approved 20ml travel size. Vegan, Leaping Bunny certified, gluten-free, and proudly made in Vancouver, Canada.
Who's It For
Anyone who wants a genuinely clean fluoride-free toothpaste that delivers on whitening, freshness, and oral health without compromise. The SuperMint flavour is bold enough to satisfy daily and calibrated for the long haul - a reliable primary toothpaste for the routine-minded, and a convenient travel companion in the 20ml size.
Flavour Profile
Long-lasting, ultra-cool, and deeply refreshing. SuperMint blends peppermint oil, spearmint oil, and menthol into a bright, clean mint experience that lingers well beyond the brush. Intense without being harsh - the cooling stays with you.
Key Benefits
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Safely Whitens Without Peroxide - Sodium bicarbonate and calcium carbonate gently lift surface stains and polish enamel without the irritation of peroxide-based whitening treatments.
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Supports Oral Microbiome Health - Arginine, MCT oil, and zinc work together to neutralize acids, inhibit harmful bacteria, and maintain a balanced oral environment.
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Soothes and Strengthens Gums - Organic aloe vera calms gum tissue and helps support overall gum health with every brush.
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Low-Abrasion Formula - Protects enamel integrity while still delivering visible whitening results over time.
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Naturally Sweetened - Organic stevia and xylitol provide sweetness without sugar, while xylitol actively inhibits the bacteria responsible for tooth decay.
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Balanced Coconut Oil Foaming - Natural coconut-derived foaming delivers a smooth, satisfying lather without the harsh stripping sensation of SLS.
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Available in Travel Size - The 20ml tube meets TSA carry-on requirements, making it easy to keep the routine going on the road.
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Industry-First Sustainable Packaging - Plant-based sugarcane tube is 100% recyclable and produces 50% fewer carbon emissions than conventional plastic toothpaste tubes.
Key Ingredients
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Xylitol (*Organic) - A natural sugar alcohol derived from non-GMO corn cob that actively inhibits the bacteria responsible for tooth decay while supporting a balanced oral microbiome.
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Calcium Carbonate (*Organic, from Limestone) - A natural mineral that gently polishes enamel and helps strengthen teeth with regular use.
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Sodium Bicarbonate (*Organic) - A mild, effective whitening agent that neutralizes acids and helps remove surface stains without damaging enamel.
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MCT Coconut Oil (Caprylic/Capric Triglyceride) - A natural antimicrobial agent derived from coconut that supports oral microbiome balance and contributes to the formula's smooth, non-drying texture.
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Arginine - An amino acid that helps neutralize acids in the mouth, supports remineralization, and promotes long-lasting freshness between brushing.
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Zinc Oxide - Fights harmful bacteria, reduces plaque buildup, and supports healthy gum tissue.
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Aloe Vera (Aloe Barbadensis Leaf Juice) (*Organic) - Soothes gum tissue, reduces inflammation, and delivers antioxidant support for overall oral health.
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Peppermint Oil (Mentha Piperita) - Delivers the formula's primary bright, clean mint character with natural antibacterial properties. Spearmint Oil (Mentha Spicata) (*Organic) - Adds a slightly softer, sweeter mint dimension that rounds out the cooling profile.
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Menthol (from Wild Mint Leaf) - The key driver of SuperMint's signature long-lasting cool sensation.
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Acacia Gum (Acacia Senegal Gum) (*Organic) - A plant-derived binder that helps give the formula its smooth, silky texture.
How To Use
Apply a pea-sized amount to a wet toothbrush. Brush thoroughly for at least one minute, preferably after each meal or as directed by a dentist. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision. Consult a healthcare practitioner before use in children under 2 years of age. Should be used as part of an oral health routine that includes regular flossing and dental check-ups.
How To Recycle
Carefully cut open and thoroughly rinse the inside of the tube. Confirm there is no toothpaste residue remaining. Place the tube and cap in your recycling bin.
Why MASC Recommends This
SuperMint is the Before formula that most clearly demonstrates what the brand is about - a toothpaste that takes the daily routine seriously without overcomplicating it. The whitening base is effective and enamel-safe, the microbiome support is genuinely considered, and the MCT coconut oil addition sets this formula apart from a standard clean-ingredient whitener. The flavour holds up over time in a way that makes it easy to stay consistent - which, for oral care, is the whole game. The 20ml travel size makes it practical to take anywhere without switching to a lesser formula on the road.
