Your daily cavity defence, done cleaner. Before's Classic SuperMint Anti-Cavity Toothpaste is the no-frills, do-everything daily toothpaste - built around proven sodium fluoride cavity protection and the same clean, plant-based ingredient philosophy that defines the Before range. No whitening positioning, no specialty active - just a reliable, well-formulated everyday toothpaste that fights cavities, remineralizes enamel, supports a healthy oral microbiome, and tastes exceptional doing it.
The formula shares its clean credential base with the Before Whitening with Fluoride - organic xylitol and glycerin, plant-derived coconut foaming agents, arginine and zinc for microbiome support, organic aloe vera for gum health - but is positioned squarely around cavity defence and daily oral health maintenance rather than whitening as the primary benefit. Dentist recommended, low-abrasion, and free of SLS, SLES, parabens, PEGs, hydrogen peroxide, and artificial flavours and colours.
Packaged in Before's plant-based sugarcane tube - 100% recyclable, 50% lower carbon footprint than conventional plastic. Vegan, Leaping Bunny certified, gluten-free, and proudly made in Vancouver, Canada.
Who's It For
Anyone looking for a clean, reliable daily toothpaste with fluoride cavity protection that doesn't need the extra whitening step. A solid everyday option for those whose teeth are in good shape and who simply want a dentist-approved formula they can use consistently without thinking about it - one that happens to be significantly cleaner than what most people currently have on their bathroom shelf.
Flavour Profile
Ultra-cool, bold, and long-lasting. The SuperMint blend of peppermint oil, spearmint oil, and menthol delivers an intensely fresh, clean mint sensation that lingers well past the brush - bright, crisp, and genuinely invigorating.
Key Benefits
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Proven Fluoride Cavity Protection - Sodium fluoride (0.24%) strengthens enamel, fights cavities, and remineralizes early enamel lesions with dentist-approved efficacy.
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Remineralizes Tooth Enamel - Fluoride and arginine work together to restore mineral density to weakened enamel and maintain structural integrity with daily use.
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Supports Oral Microbiome Health - Xylitol, arginine, and zinc neutralize acids, inhibit harmful bacteria, and maintain a balanced oral environment.
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Soothes and Strengthens Gums - Organic aloe vera calms gum tissue and delivers antioxidant support for overall oral health.
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Low-Abrasion Formula - Gentle on enamel with every brush, protecting tooth integrity over the long term.
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Free of Unnecessary Additives - No SLS, SLES, parabens, PEGs, hydrogen peroxide, or artificial flavours and colours.
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Balanced Coconut Oil Foaming - Natural coconut-derived foaming delivers a smooth, satisfying lather without the harsh stripping sensation of SLS. Industry-
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First Sustainable Packaging - Plant-based sugarcane tube is 100% recyclable and produces 50% fewer carbon emissions than conventional plastic toothpaste tubes.
Key Ingredients
Active Ingredient:
Sodium Fluoride (0.24%) - Clinically proven to strengthen enamel, prevent cavities, and remineralize early tooth decay. The gold standard in cavity protection.
Key Inactive Ingredients:
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Xylitol (*Organic) - A natural sugar alcohol that actively inhibits the bacteria responsible for tooth decay while supporting a balanced oral microbiome.
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Arginine - An amino acid that helps neutralize acids in the mouth, supports remineralization, and promotes long-lasting freshness between brushing.
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Zinc Sulfate - Fights harmful bacteria, reduces plaque buildup, and supports healthy gum tissue.
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Aloe Vera (Aloe Barbadensis Leaf Extract) (*Organic) - Soothes gum tissue, reduces inflammation, and delivers antioxidant support for overall oral health.
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Peppermint Oil (Mentha Piperita) - Delivers the formula's primary bright, clean mint character with natural antibacterial properties.
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Spearmint Oil (Mentha Spicata) (*Organic) - Adds a softer, slightly sweeter mint dimension that completes the SuperMint cooling profile.
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Menthol (from Wild Mint Leaf) - Drives the long-lasting cool sensation that defines the SuperMint experience.
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Glycerin (*Organic, from Mustard Plant) - A plant-derived humectant that keeps the formula smooth and prevents it from drying out in the tube.
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Cocamidopropyl Betaine (from Coconut Oil) - A gentle, plant-derived foaming agent that delivers a balanced, smooth lather without the irritation of SLS.
How To Use
Adults, adolescents, and children 2 years and older: Apply a pea-sized amount to a wet toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or as directed by a dentist. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a healthcare practitioner before use in children under 2 years of age.
How To Recycle
Carefully cut open and thoroughly rinse the inside of the tube. Confirm there is no toothpaste residue remaining. Place the tube and cap in your recycling bin.
Why MASC Recommends This
The Classic is the Before formula for anyone who wants to clean up their daily toothpaste without changing their routine. The fluoride concentration is dentist-approved and effective, the ingredient base is genuinely clean - organic xylitol, plant-derived foaming, no SLS or artificial additives - and the SuperMint flavour makes twice-daily brushing something worth looking forward to rather than just getting through. For anyone who has been using the same conventional toothpaste out of habit, the Classic is the simplest possible upgrade.
