A fluoride-free daily whitener that makes brushing feel like the best part of your morning. Before's Lemon Coconut Whitening Toothpaste combines a low-abrasion sodium bicarbonate and calcium carbonate whitening base with a clean, plant-based formula powered by arginine, zinc, aloe vera, and organic xylitol to brighten your smile, support a healthy oral microbiome, and leave your mouth genuinely fresh - without the harsh chemicals that have no business being in your toothpaste.
The formula is free of SLS, SLES, parabens, PEGs, peroxide, and artificial flavours and colours. It's packaged in Before's plant-based sugarcane tube - a recyclable, fossil-fuel-free first in the oral care industry that produces 50% fewer carbon emissions than conventional plastic packaging. Vegan, Leaping Bunny certified, gluten-free, and proudly made in Vancouver, Canada.
Who's It For
Anyone looking to upgrade their toothpaste to a cleaner formula without sacrificing whitening results or flavour. A great fit for those avoiding fluoride who still want a dentist-friendly, daily-use toothpaste that actually performs. The Lemon Coconut flavour makes it a particularly good pick for anyone who finds standard mint toothpastes too aggressive or clinical.
Flavour Profile
Bright, zesty, and invigorating with a cool finish. Lemon Coconut leads with a fresh citrus burst from organic lemon peel oil and lime oil, balanced by a light coconut base and a cooling hint of peppermint and spearmint that rounds it out cleanly. Energizing without being sharp.
Key Benefits
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Safely Whitens Without Peroxide - Sodium bicarbonate and calcium carbonate gently lift surface stains and polish enamel without the irritation of peroxide-based whitening treatments.
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Supports Oral Microbiome Health - Arginine and zinc work together to neutralize acids, inhibit harmful bacteria, and maintain a balanced oral environment.
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Soothes and Strengthens Gums - Organic aloe vera calms gum tissue and helps support overall gum health with every brush.
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Low-Abrasion Formula - Protects enamel integrity while still delivering visible whitening results over time.
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Naturally Sweetened - Organic stevia and xylitol provide sweetness without sugar, while xylitol actively inhibits the bacteria responsible for tooth decay.
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Balanced Coconut Oil Foaming - Natural coconut-derived foaming agent delivers a smooth, satisfying lather without the harsh stripping sensation of SLS.
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Industry-First Sustainable Packaging - Plant-based sugarcane tube is 100% recyclable and produces 50% fewer carbon emissions than conventional plastic toothpaste tubes.
Key Ingredients
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Xylitol (*Organic) - A natural sugar alcohol derived from non-GMO corn cob that actively inhibits the bacteria responsible for tooth decay while supporting a balanced oral microbiome.
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Calcium Carbonate (*Organic, from Limestone) - A natural mineral that gently polishes enamel and helps strengthen teeth with regular use.
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Sodium Bicarbonate (*Organic) - A mild, effective whitening agent that neutralizes acids and helps remove surface stains without damaging enamel.
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Arginine - An amino acid that helps neutralize acids in the mouth, supports remineralization, and promotes long-lasting freshness between brushing.
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Zinc Oxide - Fights harmful bacteria, reduces plaque buildup, and supports healthy gum tissue.
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Aloe Vera (Aloe Barbadensis Leaf Juice) (*Organic) - Soothes gum tissue, reduces inflammation, and delivers antioxidant support for overall oral health.
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Lemon Peel Oil (Citrus Limon) (*Organic) - Provides the formula's bright, zesty citrus character and contributes natural antibacterial properties.
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Lime Oil (Citrus Aurantifolia) (*Organic) - Adds citrus depth and a clean, fresh quality that complements the lemon without overpowering it.
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Coconut Oil (Cocos Nucifera) - A natural antimicrobial agent that contributes to the formula's smooth, balanced foaming action.
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Acacia Gum (Acacia Senegal Gum) (*Organic) - A plant-derived binder that helps give the formula its smooth, silky texture.
How To Use
Apply a pea-sized amount to a wet toothbrush. Brush thoroughly for at least one minute, preferably after each meal or as directed by a dentist. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision. Consult a healthcare practitioner before use in children under 2 years of age. Should be used as part of an oral health routine that includes regular flossing and dental check-ups.
How To Recycle
Carefully cut open and thoroughly rinse the inside of the tube. Confirm there is no toothpaste residue remaining. Place the tube and cap in your recycling bin.
Why MASC Recommends This
Before built this formula around the idea that what goes in your mouth deserves the same scrutiny as what goes on your skin. The Lemon Coconut variant delivers on the whitening brief - sodium bicarbonate and calcium carbonate do the work cleanly and gently - while the arginine and zinc combination addresses the oral microbiome in a way that most toothpastes simply ignore. The sugarcane tube is a genuine packaging innovation, not just a marketing claim. A thoughtful daily toothpaste for anyone ready to level up their oral care routine.
