A fluoride-free daily whitener with a flavour profile that genuinely earns its name. Before's Cinnamon Orange Whitening Toothpaste delivers the same clean, effective whitening formula as the rest of the Before fluoride-free range - sodium bicarbonate and calcium carbonate for gentle stain removal, arginine and zinc for microbiome support, and organic aloe vera for gum health - wrapped in a bold, warming cinnamon and citrus flavour that makes the twice-daily routine something to look forward to.
Free of SLS, SLES, parabens, PEGs, peroxide, and artificial flavours and colours. Packaged in Before's plant-based sugarcane tube - 100% recyclable and producing 50% fewer carbon emissions than conventional plastic. Vegan, Leaping Bunny certified, gluten-free, and proudly made in Vancouver, Canada.
Who's It For
Anyone looking for a fluoride-free whitening toothpaste with a distinctive, non-mint flavour profile. A great option for those who find conventional minty toothpastes too sharp or clinical, and a strong pick for anyone who enjoys warm, spiced flavours in their daily routine. Works equally well as a primary toothpaste or as an alternative to rotate with a SuperMint formula.
Flavour Profile
Gently spiced and warmly citrusy with a herbal depth. Bold cinnamon bark and bright orange lead, with ginger and clove rounding out the warmth and a cooling hint of menthol providing a clean, fresh finish. Invigorating without being harsh - the spice is present but balanced.
Key Benefits
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Safely Whitens Without Peroxide - Sodium bicarbonate and calcium carbonate gently lift surface stains and polish enamel without the irritation of peroxide-based whitening treatments.
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Supports Oral Microbiome Health - Arginine and zinc work together to neutralize acids, inhibit harmful bacteria, and maintain a balanced oral environment.
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Soothes and Strengthens Gums - Organic aloe vera calms gum tissue and helps support overall gum health with every brush.
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Low-Abrasion Formula - Protects enamel integrity while still delivering visible whitening results over time.
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Naturally Sweetened - Organic stevia and xylitol provide sweetness without sugar, while xylitol actively inhibits the bacteria responsible for tooth decay.
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Balanced Coconut Oil Foaming - Natural coconut-derived foaming agent delivers a smooth, satisfying lather without the harsh stripping sensation of SLS.
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Industry-First Sustainable Packaging - Plant-based sugarcane tube is 100% recyclable and produces 50% fewer carbon emissions than conventional plastic toothpaste tubes.
Key Ingredients
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Xylitol (*Organic) - A natural sugar alcohol derived from non-GMO corn cob that actively inhibits the bacteria responsible for tooth decay while supporting a balanced oral microbiome.
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Calcium Carbonate (*Organic, from Limestone) - A natural mineral that gently polishes enamel and helps strengthen teeth with regular use.
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Sodium Bicarbonate (*Organic) - A mild, effective whitening agent that neutralizes acids and helps remove surface stains without damaging enamel.
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Arginine - An amino acid that helps neutralize acids in the mouth, supports remineralization, and promotes long-lasting freshness between brushing.
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Zinc Oxide - Fights harmful bacteria, reduces plaque buildup, and supports healthy gum tissue.
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Aloe Vera (Aloe Barbadensis Leaf Juice) (*Organic) - Soothes gum tissue, reduces inflammation, and delivers antioxidant support for overall oral health.
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Orange Peel Oil (Citrus Aurantium Dulcis) - Provides the formula's bright citrus character and contributes natural antibacterial and brightening properties.
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Cinnamon Bark Oil (Cinnamomum Zeylanicum) - Delivers the formula's signature warming spice while contributing natural antimicrobial properties that support oral hygiene.
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Ginger Root Oil (Zingiber Officinale) - Adds depth and a gentle warming quality that supports the cinnamon's spice profile and contributes additional anti-inflammatory benefits.
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Clove Bud Oil (Eugenia Caryophyllus) - A natural antiseptic that provides additional antimicrobial support and rounds out the warm, herbal complexity of the flavour.
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Acacia Gum (Acacia Senegal Gum) (*Organic) - A plant-derived binder that helps give the formula its smooth, silky texture.
How To Use
Apply a pea-sized amount to a wet toothbrush. Brush thoroughly for at least one minute, preferably after each meal or as directed by a dentist. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision. Consult a healthcare practitioner before use in children under 2 years of age. Should be used as part of an oral health routine that includes regular flossing and dental check-ups.
How To Recycle
Carefully cut open and thoroughly rinse the inside of the tube. Confirm there is no toothpaste residue remaining. Place the tube and cap in your recycling bin.
Why MASC Recommends This
The Cinnamon Orange formula shares the same considered whitening and microbiome-support base as the rest of the Before fluoride-free range - sodium bicarbonate, calcium carbonate, arginine, zinc, and aloe vera - but the flavour combination here is genuinely distinct. Cinnamon bark, ginger, and clove each bring natural antimicrobial properties alongside their flavour contributions, which means the spice profile isn't just cosmetic. A well-rounded option for anyone who wants the Before formula in something that doesn't taste like every other toothpaste on the shelf.
