The clean toothpaste that doesn't ask you to give anything up. Before's SuperMint Whitening Toothpaste with Fluoride combines the proven cavity protection of sodium fluoride with the same plant-based, organic ingredient philosophy that runs through every Before formula - delivering effective whitening, long-lasting freshness, and reliable enamel defence in a formula free of SLS, SLES, parabens, PEGs, hydrogen peroxide, and artificial flavours and colours.
Sodium bicarbonate handles the whitening with low-abrasion efficiency, while xylitol, arginine, and zinc support a healthy oral microbiome and lasting freshness. Organic aloe vera soothes gum tissue throughout. The result is a dentist-approved daily toothpaste that covers cavity protection, whitening, and microbiome health in a single clean formula - and tastes exceptional doing it.
Packaged in Before's plant-based sugarcane tube - 100% recyclable, 50% lower carbon footprint than conventional plastic. Available in a full-size 100ml and TSA-approved 20ml travel size. Vegan, Leaping Bunny certified, gluten-free, and proudly made in Vancouver, Canada.
Who's It For
Anyone who wants the benefits of fluoride cavity protection in a significantly cleaner formula than most conventional toothpastes deliver. A strong everyday choice for those who aren't ready to go fluoride-free but want to eliminate the unnecessary additives - SLS, artificial colours, synthetic flavours - that standard toothpastes routinely include. The 20ml travel size keeps the routine intact on the road.
Flavour Profile
Ultra-cool, bold, and long-lasting. The SuperMint blend of peppermint oil, spearmint oil, and menthol delivers an intensely fresh, clean mint sensation that lingers well past the brush - bright, crisp, and genuinely invigorating.
Key Benefits
-
Proven Fluoride Cavity Protection - Sodium fluoride (0.24%) strengthens enamel, fights cavities, and remineralizes early enamel lesions with dentist-approved efficacy.
-
Whitens with Low Abrasion - Sodium bicarbonate gently lifts surface stains and brightens teeth without the enamel erosion risk of high-abrasion whitening formulas.
-
Supports Oral Microbiome Health - Xylitol, arginine, and zinc neutralize acids, inhibit harmful bacteria, and maintain a balanced oral environment.
-
Soothes and Strengthens Gums - Organic aloe vera calms gum tissue and delivers antioxidant support for overall oral health.
-
Free of Unnecessary Additives - No SLS, SLES, parabens, PEGs, hydrogen peroxide, or artificial flavours and colours - a cleaner fluoride toothpaste than most on the market.
-
Balanced Coconut Oil Foaming - Natural coconut-derived foaming delivers a smooth, satisfying lather without the harsh stripping sensation of SLS.
-
Available in Travel Size - The 20ml tube meets TSA carry-on requirements for a consistent routine wherever you are.
-
Industry-First Sustainable Packaging - Plant-based sugarcane tube is 100% recyclable and produces 50% fewer carbon emissions than conventional plastic toothpaste tubes.
Key Ingredients
Active Ingredient:
-
Sodium Fluoride (0.24%) - Clinically proven to strengthen enamel, prevent cavities, and remineralize early tooth decay. The gold standard in cavity protection.
Key Inactive Ingredients:
-
Xylitol (*Organic) - A natural sugar alcohol that actively inhibits the bacteria responsible for tooth decay while supporting a balanced oral microbiome.
-
Sodium Bicarbonate (*Organic) - A mild, effective whitening agent that neutralizes acids and removes surface stains without damaging enamel.
-
Arginine - An amino acid that helps neutralize acids in the mouth, supports remineralization, and promotes long-lasting freshness between brushing.
-
Zinc Sulfate - Fights harmful bacteria, reduces plaque buildup, and supports healthy gum tissue.
-
Aloe Vera (Aloe Barbadensis Leaf Extract) (*Organic) - Soothes gum tissue, reduces inflammation, and delivers antioxidant support for overall oral health.
-
Peppermint Oil (Mentha Piperita) - Delivers the formula's primary bright, clean mint character with natural antibacterial properties.
-
Spearmint Oil (Mentha Spicata) (*Organic) - Adds a slightly softer, sweeter mint dimension that completes the SuperMint cooling profile.
-
Menthol (from Wild Mint Leaf) - Drives the long-lasting cool sensation that defines the SuperMint experience.
-
Glycerin (*Organic, from Mustard Plant) - A plant-derived humectant that keeps the formula smooth and prevents it from drying out in the tube.
How To Use
Adults, adolescents, and children 2 years and older: Apply a pea-sized amount to a wet toothbrush. Brush teeth thoroughly for at least one minute, preferably after each meal or as directed by a dentist. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a healthcare practitioner before use in children under 2 years of age.
How To Recycle
Carefully cut open and thoroughly rinse the inside of the tube. Confirm there is no toothpaste residue remaining. Place the tube and cap in your recycling bin.
Why MASC Recommends This
The fluoride question is a personal one - and Before's position is simply that if you're going to use it, your toothpaste should still be as clean as possible everywhere else. This formula delivers sodium fluoride at an effective 0.24% concentration alongside a genuinely considered ingredient base: organic xylitol and glycerin, plant-derived foaming agents, no SLS, no artificial colours or flavours. The sodium bicarbonate whitening is effective without being aggressive on enamel, and the SuperMint flavour is the kind that makes twice-daily brushing feel like a non-negotiable rather than a chore. The 20ml travel size means there's no reason to default to a lesser formula while travelling.
