Brickell Flexible Hold Wax Pomade (59ml)

The Flexible Hold Wax Pomade is Brickell's most versatile styling product - and the one most often recommended for men who are new to pomade or want something that works across multiple hair lengths, textures, and styles without committing to a specific look. The beeswax base provides a hold that keeps hair in place without rigidity, allowing the hair to move naturally and be restyled through the day without crumbling or losing structure. Castor oil and neem seed oil condition the hair as you style. Shea butter and vitamin E nourish the follicle and scalp. The natural shine finish adds polish without looking overdone - professional but not heavily styled. It also works on beards, making it a genuine two-in-one tool for men managing both head and facial hair.

Who's It For

All hair types. Particularly suited to men with wavy hair, classic cuts, fades, or medium-length styles who want a product that holds without rigidity and allows for reworking throughout the day. Also effective on beards for light shaping and conditioning. 

• Hold: Flexible / Low-Medium 
• Shine: Natural Shine 
• Finish: Natural
• Best For: All hair types, wavy hair, classic cuts, medium-length styles
• Application: Dry or slightly damp hair 
• Reworkable: Yes 

Key Benefits

• Flexible Beeswax Hold - Provides all-day hold without stiffness - the hair stays in place but moves naturally and can be restyled with just your fingertips.
• Natural Shine Finish - Adds a polished, healthy-looking shine without the high-gloss, wet look of gel-based products.
• Castor & Neem Seed Oil Conditioning - Two oils with established hair-health credentials that condition the hair shaft while you style, preventing the dryness that most waxes cause over time.
• Shea Butter & Vitamin E Nourishment - Support scalp health and hair follicle strength through the styling process.
• Beard Compatible - Works equally well applied to a beard for light shaping, control, and conditioning. 
• Water-Based Rinseable Formula - Rinses out cleanly with the Daily Strengthening Shampoo - no buildup, no residue over time.

Key Ingredients

• Beeswax - Provides a durable, flexible hold that lasts all day without rigidity or stiffness.
• Castor Oil (Ricinus Communis) - Conditioning oil that nourishes the hair shaft and supports healthy hair growth.
• Neem Seed Oil (Melia Azadirachta)* - Scalp-nourishing oil with antimicrobial properties that support a healthy scalp environment.
• Shea Butter (Butyrospermum Parkii)* - Rich emollient that conditions and protects the hair and scalp during styling.
• Rosemary Leaf Extract (Rosmarinus Officinalis)* - Botanical that supports scalp circulation and hair growth.
• Meadowfoam Seed Oil (Limnanthes Alba) - Lightweight conditioning oil that improves shine and manageability.
• Vitamin E (Tocopherol) - Antioxidant that protects the hair from oxidative damage during and after styling. 

How To Use

Scoop a small amount with one fingertip - start with less than you think you need. Warm between the palms for 5-10 seconds to soften the wax. Apply to dry or slightly damp hair, starting at the sides and back, then work through the top. Style with fingertips for natural texture, or use a comb or brush for more defined looks. Rework throughout the day by wetting fingertips with a small amount of water. 

Why MASC Recommends This

The Flexible Hold Wax Pomade is the entry point into the Brickell styling range - a low-commitment, high-versatility product that works for almost any style at almost any length. If you're unsure which pomade to try first, start here. For more hold, move to the Strong Hold Texturizing Pomade or Styling Clay Pomade. For more definition without extra shine, try the Shaping Paste Pomade.