About Us




Elevating Men’s Skincare Since 2007

Let’s be honest — most guys weren’t taught how to care for their skin. That’s where we come in.

At MASC, we’re on a mission to change the game for men’s skincare and grooming. Since 2007, we’ve been curating the best products on the planet and backing them with real, no-BS advice to help men look and feel their best — without the guesswork, and definitely without the fluff.

Whether you’ve got your routine down or you're just getting started, we’re here to make skincare simple, effective, and actually enjoyable. Because when you take care of yourself, confidence isn’t just a side effect — it’s the starting point.


Who We Are

MASC was founded by longtime friends and skincare enthusiasts Jamie Beuthin and Patrick Levesque, who saw a major gap in the market for high-quality, high-performing products made for men — and a whole lot of confusion around how to use them. Since then, we’ve grown into a go-to destination for guys across Canada (and beyond) who want more than a drugstore razor and a 3-in-1.

You may have caught us on Global BC Morning News, Dragon’s Den, CTV Morning Live, Virgin Radio, or our long-running MASC Minute series on YouTube, Instagram or TikTok— where we break down trends, tips, and the latest must-haves in men’s skincare and grooming.


Why MASC?

Because we’ve done the homework for you. We’ve tested thousands of products from around the world to bring you only what works — from cult-fave brands to industry-award winners. Our selection is tight, our standards are high, and our customer service is unmatched.

Whether you’re after a close shave, a glowing face, or a routine that fits your lifestyle (and attention span), MASC makes it easy to take care of yourself — and actually feel good doing it.

Let’s keep it simple. Let’s keep it smart. Let’s raise the bar.

MASC Skincare, Inc. 
433 Davie Street
Vancouver, BC CA
orders@shopmasc.com