Brickell Styling Clay Pomade (59ml)

Clay pomade sits at the top of the matte, high-hold corner of the styling grid - and Brickell's Styling Clay Pomade is exactly that. Bentonite clay provides a strong, all-day hold that keeps the hair in shape without the stiffness or residue of gel-based alternatives. The finish is matte - no shine, no product-heavy look - which is why it works so well for styles where the goal is a clean, textured result that doesn't look like anything's in the hair. Argan oil, aloe vera, and hydrolyzed quinoa condition while the clay holds. Niacinamide supports scalp health. Green tea provides antioxidant protection. The silica silylate in the formula gives the matte finish its clean, dry character rather than a chalky or dull appearance. It rinses clean with shampoo, and it reworks through the day with damp fingertips - which most people don't expect from a strong-hold clay.

Who's It For

Men with all hair types who want strong hold and a fully matte finish. Particularly suited to styles where definition, structure, and a natural-looking result are the priority - undercuts, crops, textured cuts, and fades where the top section needs to hold without looking styled. 

• Hold: Strong
• Shine: Matte
• Finish: Matte
• Best For: All hair types, undercuts, crops, textured cuts, fades
• Application: Dry Hair
• Reworkable: Yes 

Key Benefits

• Bentonite Clay Strong Hold - Natural clay mineral that provides firm, all-day structural hold - the hair stays where you put it without stiffening or crumbling.
• Fully Matte Finish - Silica silylate and kaolin keep the finish completely shine-free - looks like natural hair, not a styled product.
• Argan Oil Conditioning - Softens and conditions while the clay holds, preventing the dryness that clay products without conditioning agents cause.
• Niacinamide Scalp Support - Vitamin B3 reduces scalp oil production and supports a healthy scalp environment through daily styling use.
• Hydrolyzed Quinoa Nourishment - Provides protein and nutrients that keep hair stronger and healthier with consistent use.
• Water-Reworkable Hold - Damp fingertips reactivate the clay for mid-day restyling without adding more product.

Key Ingredients

• Bentonite Clay - Natural mineral clay that provides strong, pliable hold with a fully matte finish.
• Kaolin Clay - Works alongside bentonite to absorb excess oil and maintain the matte finish through the day.
• Argan Oil (Argania Spinosa) - Conditions and softens the hair, preventing dryness from daily clay use.
• Hydrolyzed Quinoa - Nourishes the scalp and provides protein support for hair strength.
• Niacinamide (Vitamin B3) - Supports scalp health and reduces excess oil production.
• Bisabolane - Skin-soothing compound derived from chamomile that keeps the scalp comfortable under daily clay application.
• Silica Silylate - Provides the clean, dry matte character of the finish without chalky residue. 

How To Use

Scoop a very small amount with one fingertip - clay is concentrated and a little goes a long way. Work between the palms until evenly distributed. Apply to dry hair starting at the sides, then work through the top. Use fingertips to build texture, lift, and separation. For maximum matte effect, apply to completely dry hair. To rework during the day, wet fingertips slightly and reshape as needed. Rinse with the Daily Strengthening Shampoo.

Why MASC Recommends This

The Styling Clay Pomade is the strongest, most matte product in the Brickell range - and one we recommend for men who want a clean, textured result with serious hold and no shine. If the flexible wax feels like too little hold and the texturizing pomade's low-shine isn't matte enough, this is the right answer.