Hanz de Fuko is a grooming brand that built its reputation by doing something the hair styling world needed badly - making products that actually work with your hair instead of just sitting on top of it. Every formula in the range is packed with certified organic extracts and plant-derived ingredients, so you're conditioning your hair at the same time as styling it. Claymation is the flagship, and for good reason.

• Hold: High (8/10)
• Finish: Matte
• Base: Clay-wax hybrid, water-soluble
• Best For: Straight, wavy, and thick hair; textured, defined, and structured styles

Hanz de Fuko Claymation: the grip of a clay with the give of a wax

Hanz de Fuko Claymation combines clay and wax in one formula, which is why it doesn't behave like a plain pomade. The clay side brings grip, texture and a matte finish. The wax side brings pliability and structure, so the hold lasts the day without going brittle or crunchy.

Who's It For

Hold is high (8/10) and the matte finish stays natural, which makes this Hanz de Fuko clay a good match for a structured quiff, a textured crop or a defined side part. It applies easily to straight, wavy or thick hair.

If you'd rather have high hold with some shine, Hanz de Fuko Gravity Paste holds at 8/10 with a medium-shine finish.

Key Benefits

• High hold (8/10) keeps textured, defined and structured styles in place

• Matte finish for a natural, low-shine look

• Clay-wax hybrid base that is fully water-soluble and washes out with shampoo

• Formulation built on bentonite and kaolin clays and beeswax

• Includes jojoba esters, sunflower seed oil, tocopherol (vitamin E) and squalene

• Reworkable through the day: run damp fingers through your hair to reshape

• 56g jar for straight, wavy and thick hair

How To Use

Start with dry hair for the best matte result. Scoop a pea-sized amount into your palm - this is a high-performance formula and a little goes further than you'd expect. Rub vigorously between both palms to warm and activate the product until it becomes smooth and workable. Push and work through your hair from roots to ends using your fingertips, distributing evenly before shaping into your style. Build up with a second small amount if your hair is particularly thick or long. Reworkable throughout the day with damp hands. Washes out with shampoo.

Why MASC Recommends This

Claymation is one of the most consistently recommended products in the shop, and it earns that position every time. High hold, genuine matte finish, stays workable all day, and conditions your hair while it does it - that's a combination that very few products in this category actually deliver on. It's the first product we'd point anyone toward who wants strong hold without the stiffness or the compromise on hair health. If you're building out a Hanz de Fuko kit, this is where to start. The Trio option is worth considering if Claymation becomes part of your regular rotation.