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Re-moldable, strong, and no shine at all so it works as advertise. If you don't want sheen/hair-gel like structure, definitely apply it with your hair mostly dry. I apply it with my hair just very slightly damp so it is a little smoother when applying.
Last order had a square box which makes it harder to pack and the hold is less firm. I was happy with my previous orders. Hopefully this was just a bad batch.
Hi Greg, the square pucks are Evo's new packaging moving forward. Jamie
I've been super loyal to this product for years after trying it on a whim when my usual product of choice was sold out. I used to buy Schwarzkopf Osis Mess Up or Label M Matt Paste and I've tried American Crew Fiber, but of all of them, I find this one has the same strong hold, the same matte finish and it's creamier and you dont need to work it in your hands as much before putting in your hair. I recommend to use a hair dryer first after getting out of the shower because applying this product onto hair that is slightly wet tends to weigh down the hair (rather than making it fluffy). This is one of a few products I must use everyday and always take with me when I travel.