I've been super loyal to this product for years after trying it on a whim when my usual product of choice was sold out. I used to buy Schwarzkopf Osis Mess Up or Label M Matt Paste and I've tried American Crew Fiber, but of all of them, I find this one has the same strong hold, the same matte finish and it's creamier and you dont need to work it in your hands as much before putting in your hair. I recommend to use a hair dryer first after getting out of the shower because applying this product onto hair that is slightly wet tends to weigh down the hair (rather than making it fluffy). This is one of a few products I must use everyday and always take with me when I travel.
