A shave cream that does the work of three products without asking you to use three products. The Ernest Supplies Cooling Shave Cream is built on a hair conditioner base - the same logic that softens and prepares beard hair in the shower applied directly to the shave itself - creating a moisture-rich, non-foaming lather that coats hair for a closer, smoother pass with the blade. Avocado Oil, Jojoba Seed Oil, Macadamia Seed Oil, Coconut Oil, Wheat Germ Oil, Acai Fruit Oil, and Passionfruit Seed Oil deliver a concentrated lipid complex that lubricates and conditions simultaneously, while Menthol provides the kind of cooling sensation you'd normally only get from an aftershave - during the shave itself. Witch Hazel, Allantoin, Aloe Vera, Oat Bran Extract, and Fireweed Extract (Epilobium Angustifolium) form a robust anti-redness complex that combats razor burn as it happens, and Sodium Hyaluronate and Panthenol keep skin hydrated throughout. Vitamins A (Retinyl Palmitate), C (Ascorbyl Palmitate), and E (Tocopheryl Acetate) complete the formula. Face, neck, and body-ready.
Packaged in Ernest Supplies' signature eco-friendly Tech Pack™ pouch - TSA carry-on compliant and gym bag-friendly. Vegan and cruelty-free. For all skin types.
Who's It For
Anyone who shaves and wants fewer steps, less irritation, and a noticeably closer result. Particularly well-suited for those prone to razor burn, razor bumps, or redness, and for anyone who's been using a foaming cream and wondering why the shave still feels rough. Works on face, neck, and body.
Key Benefits
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Conditioner-based formula for a closer, smoother shave. The hair conditioner base softens and coats beard hair before the blade reaches it - the same preparation principle as a pre-shave oil, built directly into the shave cream itself.
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Non-foaming lather for precision and control. The moisture-rich, non-foaming formula maintains skin and hair visibility throughout the shave, allowing for precise edge work and directional shaving without losing sight of what you're doing.
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Menthol cooling during the shave - not just after. The cooling sensation of Menthol kicks in on application, delivering the refreshing, calming effect of an aftershave as an integrated part of the shave experience - no separate step required.
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Combats redness and razor burn as you shave. Witch Hazel (Hamamelis Virginiana), Allantoin, Aloe Vera, Oat Bran Extract (Avena Sativa), and Fireweed Extract (Epilobium Angustifolium) work together to reduce inflammation and razor burn during the shave rather than trying to repair it afterwards.
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Rich oil complex lubricates and conditions in one pass. Avocado, Jojoba, Macadamia, Coconut, Wheat Germ, Acai, and Passionfruit Seed Oils create a protective, slip-rich layer that reduces razor drag and leaves skin genuinely soft after rinsing.
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Reduces razor clogging. The conditioning formula helps hair release cleanly from the blade rather than accumulating, reducing the need for constant rinsing mid-shave.
Scent Profile
Cool, clean, and herbal - Menthol leads with its signature crisp, refreshing character, supported by a botanical blend of Lavender, Eucalyptus Globulus, Grapefruit Peel Oil, and Rosemary. It reads as purposeful and invigorating rather than fragranced - the kind of scent that makes the shave feel like a deliberate morning ritual. Fades after rinsing without lingering on the skin.
Key Ingredients
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Conditioner Base (Cetyl Alcohol, Potassium Cocoate, Potassium Olivate) - The foundation of what makes this shave cream different. A hair conditioner base that softens and coats beard hair on contact, reducing resistance and allowing the blade to glide cleanly for a closer, more comfortable shave.
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Multi-Oil Complex (Persea Gratissima, Simmondsia Chinensis, Macadamia Ternifolia, Cocos Nucifera, Triticum Vulgare, Euterpe Oleracea, Passiflora Edulis, Oryza Sativa) - Avocado, Jojoba, Macadamia, Coconut, Wheat Germ, Acai, Passionfruit, and Rice Bran Oils deliver an intensely lubricating and conditioning layer that protects skin during the shave and leaves it soft after rinsing.
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Anti-Redness Complex (Hamamelis Virginiana, Allantoin, Aloe Barbadensis, Avena Sativa, Epilobium Angustifolium) - Witch Hazel, Allantoin, Aloe Vera, Oat Bran Extract, and Fireweed Extract work together to calm inflammation, reduce razor burn, and protect the skin barrier throughout the shave.
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Menthol - Delivers the cooling, refreshing sensation that defines this formula's sensory experience - acting like a built-in aftershave that activates on application and provides immediate calming relief during the shave.
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Sodium Hyaluronate + Panthenol (Vitamin B5) - A hydrating duo that maintains skin moisture throughout the shave, ensuring skin feels replenished and comfortable rather than dried out by the time you rinse.
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Vitamins A, C + E (Retinyl Palmitate, Ascorbyl Palmitate, Tocopheryl Acetate) - Consistent with the Ernest Supplies formula philosophy across the range, this antioxidant vitamin trio nourishes and protects the skin during the shaving process.
How To Use
Use every time you shave. Massage a small amount onto skin in a circular motion so the product fully coats the hair. Shave with a sharp blade - always. To reduce irritation and razor burn, shave with the grain of the hair first. In areas like the neck, pay attention to grain direction as it can change. For a closer result, do a second pass against the grain after the first. Rinse with cold water and pat dry. Follow with the Ernest Supplies Protective Matte Moisturizer for a complete post-shave routine.
Prone to razor bumps? Exfoliate 2 to 3 times a week with a gentle face polish before shaving to clear dead skin from the hair's path. Works on face, neck, and body.
Why MASC Recommends This
The Cooling Shave Cream earns its place by doing something genuinely clever: building the pre-shave conditioning and the post-shave cooling into the shave itself, so you're not managing three separate steps for one routine. The conditioner-based formula is a meaningful departure from standard foaming creams - it's the reason the shave is closer, the blade glides better, and the skin feels noticeably less irritated afterwards. The multi-oil blend is exceptional for a product at this level, and the Menthol cooling effect mid-shave is one of those things you can't unfeel once you've experienced it. A strong recommendation for anyone who shaves daily and has been tolerating more irritation than necessary.
