Description
Before is a Vancouver-based modern oral care brand built on a simple but radical idea: your oral care routine should be as clean as the rest of your grooming routine. Every Before formula is made with premium plant-based and organic ingredients, free of SLS, parabens, dyes, alcohol, and hydrogen peroxide, and packaged in home-compostable, plant-based packaging. Vegan, Leaping Bunny certified, and proudly made in Canada.
The Brilliant Breath MouthWash is not your dad's Listerine. This next-generation alcohol-free rinse kills harmful bacteria and delivers long-lasting fresh breath while actively nourishing the oral microbiome rather than nuking it. Hyaluronic acid and aloe hydrate and soothe oral tissue, vitamin C and zinc support gum health and fight bacteria, sea salt sweeps debris from teeth and gums, and green tea adds a powerful antioxidant layer. The SuperMint flavour - a blend of natural mint oil, green tea, and menthol - delivers an instant, satisfying cooling sensation that lasts well beyond the rinse. No burn, no alcohol, no harsh aftertaste. Just a genuinely clean mouth.
Who's It For
Anyone who wants fresh breath that actually lasts, not just a 10-minute fix. Ideal if you've ditched alcohol-based mouthwashes because they leave your mouth feeling stripped and dry, or if you're building a cleaner, more intentional oral care routine. Also great for anyone with gum sensitivity or a history of canker sores triggered by SLS or alcohol. Pairs perfectly with any Before toothpaste.
Flavour Profile
Bold, cooling, and clean. SuperMint layers natural peppermint oil, menthol, and a touch of citrus lemon peel for a bright, refreshing flavour that's intense without the alcohol burn. The cooling sensation hits immediately and lingers - this is a proper fresh-breath experience. Green tea adds a subtle earthy undertone that rounds it out nicely.
Key Benefits
- Kills harmful bacteria and fights bad breath without alcohol or hydrogen peroxide
- Sea salt removes debris for cleaner teeth and gums
- Hyaluronic acid and aloe hydrate and soothe oral tissue - no dryness after rinsing
- Vitamin C and zinc actively restore and support a healthy oral microbiome
- Green tea extract provides antioxidant protection against bacteria and inflammation
- Xylitol inhibits cavity-causing bacteria
- No SLS, parabens, dyes, alcohol, hydrogen peroxide, or artificial flavours
- Home-compostable, plant-based packaging
- Vegan, Leaping Bunny certified, gluten-free, founded in Vancouver
- 1% of sales go to environmental initiatives through Beforecares
Key Ingredients
- Sodium Hyaluronate (Hyaluronic Acid) - Deeply hydrates oral tissue, soothes irritation, and helps maintain a healthy, comfortable mouth environment.
- Sea Salt - A natural mineral that sweeps away debris, cleanses the gum line, and supports overall oral hygiene.
- Ascorbic Acid (Vitamin C) - Supports gum health, fights harmful bacteria, and helps restore the oral microbiome.
- Zinc Citrate - Reduces plaque, fights bacteria, and supports long-lasting breath freshness.
- Aloe Barbadensis Leaf Extract - Soothes inflamed gum tissue and supports a balanced oral environment.
- Camellia Sinensis (Green Tea) Leaf Extract - Rich in antioxidants that combat harmful oral bacteria and reduce inflammation.
- Xylitol (Certified Organic) - Inhibits cavity-causing bacteria and supports a balanced oral microbiome.
How To Use
Rinse with 20ml for 30 seconds, morning and night. Do not swallow. Do not use if seal is broken. Keep out of reach of children under 6 years of age. Pairs with any Before toothpaste for a complete oral care routine.
Why MASC Recommends This
Most mouthwashes are an afterthought - a harsh rinse that leaves your mouth feeling temporarily clean and permanently dry. Before Brilliant Breath is genuinely different. It's the kind of product that makes you actually look forward to the end of your brushing routine, and once you've used it for a week you'll wonder why you stuck with the burning stuff for so long. Another great reason Before has earned its spot in the MASC oral care lineup.
