Proraso’s men’s shaving products have been preferred by Italian barbers since 1948. The original formulas have been renewed according to cutting-edge research with the following principles in mind:
(1) Natural - More than 95 percent of the ingredients in Proraso’s men’s grooming products are derived naturally. (2) Quality - No parabens, silicones, mineral oils, or SLS. (3) Traditional - Proraso guarantees the products’ quality thanks to traditional methods such as hot soap processing. (3) Time - Proraso crafts their men’s grooming products in small batches in order to deliver mature, concentrated, and effective shaving products for men.