Uppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.
Deluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff.
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Hold: Strong
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Finish: High Shine
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Base: Water Based
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Scent: Smooth Coconut
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Best For: Straight, wavy, or curly hair; normal to thick; short to medium length
Who's It For
Anyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.
Key Benefits
- Strong hold locks classic styles in place all day without stiffness
- High shine finish inspired by traditional wax-based pomades, delivered without the washout hassle
- Water-based formula rinses out easily with no heavy buildup
- Coats each hair individually for perfect tight comblines when combed
- Smooths the hair cuticle and locks in natural oils to keep hair healthy
- Works in thin, thick, straight, wavy, and curly hair types
- Buildable formula - layer up for extra hold or shine as needed
- Smooth Coconut scent that's clean and understated
How To Use
Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.
Why MASC Recommends This
There's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.
