Description
Before is a Vancouver-based modern oral care brand built on a simple but radical idea: your toothpaste should be as clean as the rest of your grooming routine. Every Before formula is made with premium plant-based and organic ingredients, free of fluoride, SLS, parabens, dyes, and PEGs, and packaged in the world's first plant-based sugarcane tube, which is 100% recyclable and produces 50% fewer CO2 emissions than conventional packaging. Vegan, Leaping Bunny certified, and proudly made in Canada.
The Fluoride-Free MellowMint Whitening Toothpaste is Before's gentle everyday whitener, designed for anyone who wants a brighter smile without the harsh chemicals. A low-abrasion silica formula safely lifts stains and reduces plaque without wearing down enamel, while xylitol, aloe, zinc, and arginine work together to support a healthy oral microbiome and long-lasting freshness. The MellowMint flavour is exactly what it sounds like: a smooth, calm, coconut-oil-forward mint that doesn't assault your taste buds at 7am. No burn, no bite, just clean.
Who's It For
Anyone who wants whiter teeth without the aggressive ingredients. Especially good if you've got sensitive teeth or gums, find most toothpastes too harsh or overpowering, or are simply trying to clean up what goes in your mouth the same way you've cleaned up what goes on your skin. A great entry point into the Before lineup.
Flavour Profile
Smooth, gentle, and subtly sweet. MellowMint blends coconut oil with cornmint and spearmint for a soft, calm mint flavour that's refreshing without being sharp or medicinal. Think cool and clean rather than icy and intense. The sweetness comes from organic stevia, not sugar.
Key Benefits
- Safely whitens and brightens teeth with low-abrasion hydrated silica
- Xylitol inhibits harmful bacteria and supports a balanced oral microbiome
- Arginine and zinc promote gum health and long-lasting freshness
- Aloe vera soothes and supports healthy gum tissue
- Coconut oil (MCT) adds a naturally cleansing, smooth texture
- Fluoride-free, SLS-free, paraben-free, dye-free, and PEG-free
- Packaged in the market's first plant-based sugarcane tube, 100% recyclable
- Vegan, Leaping Bunny certified, Founded in Vancouver
Key Ingredients
- Xylitol (Certified Organic) - A natural sugar alcohol that actively inhibits the bacteria responsible for tooth decay, while supporting a balanced and healthy oral microbiome.
- Hydrated Silica - A low-abrasion mineral that gently polishes away surface stains without damaging enamel, leaving teeth visibly brighter over time.
- Arginine - An amino acid that helps neutralise acids in the mouth, supports remineralisation, and promotes long-lasting freshness.
- Zinc Oxide - Fights bacteria, reduces plaque buildup, and supports healthy gums.
- Aloe Barbadensis Leaf Juice (Certified Organic) - Soothes gum tissue, reduces inflammation, and supports overall oral health.
- Caprylic/Capric Triglyceride (MCT Oil, Coconut-Derived) - Provides natural antimicrobial properties and contributes to the smooth, non-drying texture of the formula.
How To Use
Apply a pea-sized amount to a wet toothbrush. Brush thoroughly for at least one minute, preferably after each meal. Do not swallow. Children under 6 should use a pea-sized amount under adult supervision. Pair with the Before Brilliant Breath MouthWash for a complete clean.
Why MASC Recommends This
Before has quietly become one of the most thoughtfully designed oral care brands in Canada, and the MellowMint toothpaste is a great example of why. It covers all the bases - whitening, freshness, gum support, clean ingredients - without the sensory overload of most toothpastes. If you're already particular about what you put on your skin, it only makes sense to bring the same standard to what you put in your mouth. Before makes that easy.
