{"product_id":"ursa-major-sunny-start-eye-serum-15ml","title":"Ursa Major Sunny Start Eye Serum (15ml)","description":"\u003cp\u003eYour eyes shouldn't have to wait for the second cup of coffee. Ursa Major Sunny Start Eye Serum is a cooling, lightweight gel serum clinically shown to improve the look of fine lines, dark circles, and under-eye puffiness from the very first use. Powered by plant peptides, brightening botanicals, and skin-energising actives, it delivers a visible wake-up call to the eye area - any time of day.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for anyone dealing with tired, puffy, or dull eyes - whether that's from a rough night, a heavy schedule, or just the slow creep of time. If dark circles or fine lines around the eye area are a concern, this serum earns its place in your morning routine fast. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eClinically shown to improve the look of fine lines and wrinkles around the eye area from first use\u003c\/li\u003e\n\u003cli\u003eVisibly reduces the appearance of under-eye puffiness with a cooling gel texture\u003c\/li\u003e\n\u003cli\u003eBrightens dark circles with a blend of botanicals including Wild Gentian and Vitamin C\u003c\/li\u003e\n\u003cli\u003eInstantly hydrates and refreshes the eye area upon application\u003c\/li\u003e\n\u003cli\u003eFirms and tightens the look of skin with plant-derived peptides\u003c\/li\u003e\n\u003cli\u003eFree from petrochemicals, sulphates, parabens, and synthetic fragrances \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e - A multitasking vitamin B3 active that brightens uneven skin tone, supports the skin barrier, and helps reduce the appearance of dark circles around the eye area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C \u003c\/strong\u003e(Tetrahexyldecyl Ascorbate) - A stable, oil-soluble form of Vitamin C that brightens and smooths the appearance of the eye area, helping to visibly diminish discolouration with continued use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - A well-established skin active that helps reduce puffiness around the eye area by supporting circulation and constricting blood vessels beneath the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCedar Peptides\u003c\/strong\u003e (Cedrus Atlantica Bark Extract) - Plant-derived peptides from Atlantic Cedar that boost elasticity, helping to firm and tighten the look of skin around the eye area. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsh Tree Bark\u003c\/strong\u003e (Fraxinus Excelsior Bark Extract) - An extract derived from European Ash that helps instantly de-puff the under-eye area for a visibly more awake, refreshed appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood\u003c\/strong\u003e (Santalum Album Wood Extract) - A botanical extract that supports firmer, tighter-looking skin around the eyes while lending a softening quality to the formula. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing and toning, apply a small amount to the under-eye area. Using your ring finger, gently tap the serum around the eye area — never rub or drag the skin. Use in the morning, or any time you need an instant wake-up for tired eyes. Follow with your moisturiser or SPF as the next step in your routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eEye serums are easy to skip and hard to replace once you've found a good one - Ursa Major's Sunny Start delivers clinically backed results in a format that's genuinely pleasant to use. The cooling gel texture, clean ingredient philosophy, and plant-powered actives make it exactly the kind of product we look for when expanding the MASC assortment.\u003c\/p\u003e","brand":"Ursa Major","offers":[{"title":"Default Title","offer_id":49514364371183,"sku":"UM-100242","price":75.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_96d8c077-59d7-4f4e-88a7-852c8084292a.jpg?v=1778641711","url":"https:\/\/shopmasc.com\/products\/ursa-major-sunny-start-eye-serum-15ml","provider":"MASC","version":"1.0","type":"link"}