The hyaluronic acid in this product has been doing very good things for my skin. It is plumper and I can tell the firmness of my skin has increased. The serum is more hydrating than I thought it would be, I do not need to use an additional moisturizer after using this, but since I have very dry skin I still add a little bit during the day. I do wish it was a slight bit thicker consistency so it would spread a little further on my skin. However, for nearly everyone else I think the they would like the texture. It fast absorbing and when layered with other products it does not feel like you have anything on your face. Pro: moisturizing, fast absorbing, plumping, firming Con: very thin consistency
NIOD as a brand though, is a bit heavy on the hyperbole in their descriptions.