{"product_id":"captain-fawcett-putty-pomade-ochre-100g","title":"Captain Fawcett Putty Pomade - Ochre (100g)","description":"\u003cp\u003eThe best of both worlds - firm control with a finish that looks like you barely tried. Captain Fawcett's Putty Pomade delivers strong, flexible hold with a natural, low-shine finish ideal for contemporary textured styles or deliberately rugged looks on medium to thick hair.\u003c\/p\u003e\n\u003cp\u003eMultiple awards finalist and London Packaging Week Innovation Awards finalist in 2025, this is a daily workhorse with serious credentials and the kind of effortless aesthetic that takes real skill to achieve. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: Low-Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Textured styles on thicker hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry or towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Moderate \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor those who want structured texture without the tell-tale shine of a traditional pomade. Works especially well on thicker or coarser hair types where lighter products lose the battle. Ideal for modern crops, textured fades, messy fringes and any style that needs to stay put without looking overdone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, firm hold that keeps hair in place throughout the day with a flexible, non-stiff feel\u003c\/li\u003e\n\u003cli\u003eLow-shine natural finish creates textured, contemporary styles without a glassy appearance\u003c\/li\u003e\n\u003cli\u003eHumidity resistance helps maintain style integrity in wet or variable climates\u003c\/li\u003e\n\u003cli\u003eArgan Oil (Argania Spinosa Kernel Oil) nourishes and softens hair during wear, reducing brittleness\u003c\/li\u003e\n\u003cli\u003eLanolin conditions hair and aids in the smooth, even distribution of the product \u003c\/li\u003e\n\u003cli\u003eWhite Beeswax (Cera Alba) provides the waxy, pliable base that gives the putty its characteristic texture\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist; 2023 Pure Beauty Global Awards Finalist; 2023 Australian Modern Barber Awards Finalist, Best Men's Styling Product \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa Kernel Oil) - rich in fatty acids and Vitamin E, conditions and softens hair while supporting healthy shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e - natural emollient derived from wool that conditions and improves product distribution through hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Beeswax\u003c\/strong\u003e (Cera Alba) - natural wax that provides the putty texture and contributes to pliable, flexible hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and resilience to the hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - hair-fixative polymer that reinforces style hold without rigidity or flaking \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between the palms until softened and pliable. Work evenly through dry or towel-dried hair, then use your fingertips to shape and define. Build texture section by section for the best result. The formula offers moderate reworkability - reshape as needed throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Putty Pomade sits in a genuinely useful position in the Captain Fawcett styling range - it brings real hold for thicker hair types without the high-shine finish that many contemporary styles are moving away from. The Argan Oil and Lanolin combination means hair isn't left feeling stripped or stiff, and the multi-award recognition reflects consistent real-world performance. A strong choice for anyone who wants modern texture with lasting structure.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679040643311,"sku":"5599PUT100S","price":40.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/23_7416d2dd-7502-4e80-8b92-d812184e0163.jpg?v=1780931520","url":"https:\/\/shopmasc.com\/products\/captain-fawcett-putty-pomade-ochre-100g","provider":"MASC","version":"1.0","type":"link"}