{"product_id":"captain-fawcett-matt-clay-blue-100g","title":"Captain Fawcett Matt Clay - Blue (100g)","description":"\u003cp\u003eRelaxed, reworkable and refreshingly low-maintenance. Captain Fawcett's Clay Pomade is a medium-hold matte styler built for fine to medium hair that wants volume, movement and touchable texture without weight or shine. The kind of product that makes a carefully tousled look look genuinely unplanned. A 2025 London Packaging Week Innovation Awards finalist. Perfect for off-duty charm or days when the brief is 'effortlessly put-together.'\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Casual texture on fine to medium hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry or towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes - throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for those with fine or medium hair who want a natural, understated look - no shine, no stiffness, no obvious product. Works well for soft crops, textured cuts, bedhead styles and anywhere a more structured pomade would look out of place. Suits everyday use and re-styling on the go. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold keeps styles in place without rigidity - moves naturally with hair throughout the day\u003c\/li\u003e\n\u003cli\u003eMatte finish adds texture and definition with no shine or oily appearance\u003c\/li\u003e\n\u003cli\u003eKaolin Clay (Kaolin) absorbs excess oil at the scalp and adds body, giving fine hair an instant lift\u003c\/li\u003e\n\u003cli\u003eAdds volume without weighing hair down - particularly effective on finer hair types\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape and refresh with fingertips without re-applying\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - mineral clay that absorbs excess oil, adds mattifying texture and provides body and lift to fine hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Beeswax\u003c\/strong\u003e (Cera Alba) - natural wax that binds the formula and contributes flexible hold and workability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and holds the matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - film-forming fixative that helps maintain style shape and reworkability throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-7 Glyceryl Cocoate\u003c\/strong\u003e - coconut-derived conditioning agent that softens hair and aids smooth application \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount through dry or towel-dried hair using fingertips. Build texture and shape gradually - start with less than you think you need. Re-work and reshape freely throughout the day by running fingers through the hair. For more volume, apply to the roots first before working through lengths.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the most low-key member of the Captain Fawcett styling range - and intentionally so. Kaolin Clay is a genuinely effective volumizing and mattifying ingredient for fine hair, and the reworkable formula means this product earns its place in a daily routine rather than a special occasion kit. A reliable, fuss-free choice for those who want their hair to look considered without looking styled.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679041462511,"sku":"5598CLA100S","price":40.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/19_e8872799-2bcf-4abc-ab1f-a3936bc27ed4.jpg?v=1780931477","url":"https:\/\/shopmasc.com\/products\/captain-fawcett-matt-clay-blue-100g","provider":"MASC","version":"1.0","type":"link"}