{"product_id":"brosh-powder-magic-20g","title":"Brosh Powder Magic (20g)","description":"\u003cp\u003eBROSH Powder Magic works differently from every other product in the lineup. Rather than coating hair to hold it in place, the powder components form tiny protrusions on the hair surface that cause strands to interlock rather than stick together. The result is three-dimensional volume with a naturally soft, airy finish that can't be achieved with pomades or clays. It lifts fine and limp hair at the roots, absorbs excess oil for a smooth matte finish, and remains re-stylable - you can crunch, twist, and reshape without losing hold. The powder resists falling off the hair, maintaining efficacy throughout the day. No white residue. No conspicuous finish. Just volume. Made in Japan.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFine, soft, or limp hair that needs lift and volume without product weight. Anyone looking for a genuinely airy, effortless style that sits outside the pomade family entirely. Works well layered with other BROSH products or used alone for a completely natural finish. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePowder components create tiny protrusions on the hair surface, causing strands to interlock for 3D volume rather than flat, product-weighted hold\u003c\/li\u003e\n\u003cli\u003eLifts fine, soft, and limp hair at the roots for visible volumizing effect\u003c\/li\u003e\n\u003cli\u003eNaturally soft, airy finish - distinct from any pomade or clay result\u003c\/li\u003e\n\u003cli\u003eRe-stylable multiple times without losing hold - crunch, twist, and reshape freely\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil for a smooth matte finish and a cleaner scalp feel\u003c\/li\u003e\n\u003cli\u003eBlends invisibly into hair - no whiteness or conspicuous residue\u003c\/li\u003e\n\u003cli\u003eMade in Japan \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair. Work the powder through by crunching or twisting it into the hair, focusing on the roots for maximum lift. Style as desired. Re-style throughout the day as needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePowder styling products are in a category of their own - and BROSH Powder Magic is one of the more thoughtfully engineered ones we've come across. The interlocking strand technology is genuinely interesting, and the result speaks for itself: volume that looks natural because it's not product weight creating it. If you've been looking for lift without the heaviness, this is the answer.\u003c\/p\u003e","brand":"Brosh","offers":[{"title":"Default Title","offer_id":50252178030831,"sku":"BRPOWMAG","price":32.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/24_5fa25ba5-fab0-4322-bd8d-0cdabac3495c.jpg?v=1785117924","url":"https:\/\/shopmasc.com\/products\/brosh-powder-magic-20g","provider":"MASC","version":"1.0","type":"link"}