{"title":"Strong Hold Hair Products For Men","description":"\u003cp\u003eStrong hold is for when your hair needs to stay exactly where you put it - no negotiating, no drooping by lunchtime. These are the clays, putties, pastes, and hard waxes that deliver maximum control with a matte or low-shine finish, whether you're going for a textured quiff, a structured side part, or a clean everyday look that holds through a full day. No crunch, no flaking - just reliable all-day hold from products that are actually formulated to perform. Not sure which to pick? Clays are ideal for short to medium hair and maximum texture. Putties and pastes offer a slightly more flexible, workable hold. Hard waxes deliver serious staying power for styles that need to last.\u003c\/p\u003e","products":[{"product_id":"crown-shaving-co-hippie-killer-styling-pomade-120ml","title":"Crown Shaving Co. Hippie Killer Styling Pomade (120ml)","description":"\u003cp\u003eJust like the kind your granddad used. This no-fuss pomade leaves a medium to firm hold and a subtle, medium shine. It washes out with nothing but water, too. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis \u003cstrong\u003ewater soluble\u003c\/strong\u003e hair styling pomade contains bee propolis extract and hydrolyzed wheat protein to promote a healthy scalp and healthy hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Once your hair’s damp post-shower, rub a little of this stuff into your palms until it’s softened, then work it through your hair, styling it as you’d like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e We add hydrolyzed wheat protein to our pomade; It’s sourced from actual wheat, unique in the context of modern day men’s grooming ingredients, and most of all, excellent for strengthening and hydrating hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965447041,"sku":"CSC-06","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_516e5f44-4f9a-40a5-8f26-f46f497c76fb.jpg?v=1694371641"},{"product_id":"evo-gangsta-grip-bonding-resin-200ml","title":"Evo Gangsta Grip Bonding Resin (200ml)","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for all those retro gangstas, dominatrix wannabes and business ginas who, provided with the opportunity, will provide themselves the fantasy. |\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIf Gangsta Grip had been around in the 50s, brylcreem wouldn't have made a scent. Gangsta Grip is an extremity in is slickness, and an anomaly in the firmness of its holding power. Separate or slick it back, and just feel the ride. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis product has a\u003cstrong\u003e 5\/5 hold factor and 3\/5 shine factor\u003c\/strong\u003e. \u003c\/div\u003e\n\u003cstrong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077584641,"sku":"EVSTSTY107","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/gangsta_grip.jpg?v=1649648230"},{"product_id":"evo-box-obollox-texture-paste-90ml","title":"Evo Box O'Bollox Texture Paste (90g)","description":"\u003cp\u003eWhen the name tells you exactly what it is. Box O' Bollox is evo's strongest styling product - an extra-strong hold texture paste that creates a rough, defined texture with a super-matte finish and full style control from start to finish. Ozokerite and beeswax are doing the work: ozokerite for the extreme matte, beeswax for the strong-yet-flexible hold that doesn't shatter when you move. It's blunt, it works, and it doesn't pretend to be anything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who needs maximum hold and maximum matte. Works for all hair types but is especially well-suited for short to medium hair that needs to stay exactly where you put it. The strongest in evo's styling range - step up to this if Cassius isn't cutting it.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-strong hold with complete style control\u003c\/li\u003e\n\u003cli\u003eSuper-matte finish - the driest, flattest result in the evo styling range\u003c\/li\u003e\n\u003cli\u003eOzokerite delivers the extreme matte and body\u003c\/li\u003e\n\u003cli\u003eBeeswax provides strong, flexible hold that won't crack or go brittle\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, best on short to medium lengths\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and neutral\u003c\/em\u003e. A very light natural scent that stays well out of the way.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e - A naturally occurring mineral wax that is the source of Box O' Bollox's signature super-matte, almost chalky finish. Provides body and texture while keeping all shine out of the equation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba (Beeswax)\u003c\/strong\u003e - Delivers extra-strong yet surprisingly flexible hold. Keeps the style in place without rigidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that contributes to the dry, matte texture and absorbs excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. A little goes a long way - start with less than you think you need.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThis is the one for people who have tried everything and need the hair to just stay. The super-matte finish is genuinely extreme - if you want any shine at all, this isn't it - but if you need hold and a dry, raw texture, Box O' Bollox delivers it without compromise. Classic evo: no pretence, straight to the point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077630401,"sku":"EVSTSTY103","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/boxobollox.jpg?v=1715584110"},{"product_id":"imperial-blacktop-pomade-177g","title":"Imperial Blacktop Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products has spent decades refining a lineup built on one principle: make products that do exactly what barbers and their clients actually need. The team behind the brand brings a combined 30 years of professional barbershop experience to every formula, and Blacktop Pomade is one of their most specific and considered solutions - a product that addresses something most grooming brands quietly ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Salt and pepper, grey, and lighter coloured hair; curly and wavy hair; anyone who wants to cover grey partially while maintaining a strong, polished style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlacktop Pomade is Imperial's most distinctive styling product, and deliberately so. It does everything Classic Pomade does in terms of hold, finish, and washout behaviour, but with the addition of a black tint from Black Iron Oxide and Red #40 that deepens hair colour, makes styles look more dramatic, and covers up to 60% of grey hair per application. It's designed specifically for salt and pepper or lighter coloured hair where the tinting effect is most visible and most effective. For naturally dark or black hair, the tint won't be visible and Classic Pomade is the better choice. Like Classic, hold strength is adjustable based on hair dampness, dry hair delivers maximum hold with the most intense tint, while damp hair gives a softer hold and a slightly more subtle colour effect. The tint washes out completely in the shower, so there's no commitment beyond the day, no staining, and no buildup. One practical note worth flagging: because Blacktop is water-based, take care around light coloured clothing and in wet or sweaty conditions, as the tint can transfer if the product gets wet before it's fully set.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlacktop is for anyone with salt and pepper, grey, or lighter coloured hair who wants to deepen and darken their look without committing to a dye. It works particularly well on curly and wavy hair, where the tint adds drama and definition to natural texture. If you've been using Classic Pomade and want to try something with more visual impact, Blacktop delivers the same fundamental hold and washout experience with the added dimension of colour. It's not recommended for dark brown or black hair, where the tinting effect simply won't show.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strong hold\u003c\/strong\u003e (7\/10) that delivers consistent, all-day structure across most hair types, with hold strength adjustable based on how damp the hair is during application.\u003c\/li\u003e\n\u003cli\u003ePVP provides the structural hold backbone, creating a flexible polymer network that keeps styles in place throughout the day without stiffening or flaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Iron Oxide\u003c\/strong\u003e provides the black tint that deepens hair colour, enhances darker tones, and\u003cstrong\u003e covers up to 60% of gray hair per application\u003c\/strong\u003e for a more dramatic, intentional look.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring \u003cstrong\u003esmooth, even distribution \u003c\/strong\u003ewithout dragging or clumping through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine\u003c\/strong\u003e (3\/10) finish is polished without crossing into greasy territory, keeping the overall look clean and refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTint is fully temporary\u003c\/strong\u003e and washes out completely in the shower with no residue, no staining of the scalp, and no lasting colour commitment. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling, a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks particularly well on curly and wavy hair\u003c\/strong\u003e, where the added tint enhances natural texture and adds visual depth and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based and fully water-soluble\u003c\/strong\u003e, rinses out cleanly with no degreasing shampoo required.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an \u003cstrong\u003eantimicrobial preservative\u003c\/strong\u003e, the same naturally occurring compound found in blueberries used in Classic Pomade to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals, all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until evenly covered. For a stronger hold and more intense tint, apply to dry hair starting at the roots and work through to the ends, then style with a comb. For a softer hold and a more subtle colour effect, apply to towel-dried damp hair instead. Style as usual and allow to set before getting the hair wet. Take care around light coloured clothing and in wet or sweaty conditions before the product has fully set, as the water-based tint can transfer if exposed to moisture. The tint washes out completely in the shower at the end of the day, no special shampoo required. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlacktop is the product that makes gray hair a style choice rather than something to manage. The tinting effect is genuinely effective at covering salt and pepper tones, and because it washes out completely every time, there's zero commitment involved. It holds as well as Classic Pomade, looks as clean, and adds a layer of visual impact that no other product in the Imperial range delivers. If your hair has been going gray and you've been curious about darkening it without the permanence of a dye, this is the most low-stakes, high-reward way to try it. Highly recommended for curly and wavy hair in particular, where the tint adds real depth and drama to natural texture.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":1338148356109,"sku":"IMP-BP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":3089042113,"sku":"IMP-BP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5fbf9937-2d35-494d-8e4d-5a6f6c98ef8a.jpg?v=1751747073"},{"product_id":"imperial-fiber-pomade-177ml","title":"Imperial Fiber Pomade (Size Options)","description":"\u003cp\u003eThe team behind Imperial Barber Products spent a combined 30 years working in barbershops across Los Angeles, London, and New York City before putting their name on a single product. That background shaped everything - the insistence on cosmetic-grade ingredients, the focus on genuine performance over marketing claims, and the decision to test every formula on real clients before releasing it. The result is a range that barbers actually reach for, not just stock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and fresh \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Best Fo\u003c\/strong\u003er: All hair types and lengths; textured, piecey, and bed-head styles; slickbacks; anyone who needs a product that resets easily throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Classic Pomade is Imperial's heavyweight, Fiber Pomade is its all-rounder. Where Classic locks styles in with maximum grip and minimal shine, Fiber flips the equation - medium hold, high shine, and a pliability that makes it one of the most versatile products in the lineup. The defining feature is the extra-long custom texture fibers, which are noticeably more exaggerated than the fibers found in a typical fiber grease. These give the hair genuine separation, thickness, and a pulled-apart texture that lighter creams and standard pomades can't replicate. VP\/VA Copolymer provides a flexible hold structure that keeps hair in place without stiffening, while Mica and Titanium Dioxide are responsible for the high, reflective shine that makes this the go-to for anyone chasing a polished, wet-look finish. Petrolatum contributes a conditioning smoothness to the formula that enhances the shine and adds slip during application. Applied to towel-dried damp hair it delivers that classic slicked-back high-shine look; applied to drier hair it leans more textured and piecey. Either way, a few drops of water is all it takes to reactivate and restyle from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade works across all hair types and is one of the few products in the Imperial lineup that genuinely suits everyone from fine to thick, short to medium-long. It's particularly well suited to anyone who wants a high-shine finish with real texture and separation rather than a flat, slicked look. The exceptional reworkability makes it ideal for people who restyle throughout the day - commuters, anyone who wears a helmet, or anyone whose hair needs a reset between morning and evening. For maximum hold with less shine, Classic Pomade is the stronger option. For zero shine and a more natural look, the Matte Pomade Paste is the better fit.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, pliable hold \u003c\/strong\u003e(6\/10) that keeps hair in shape without locking it rigidly - VP\/VA Copolymer builds a flexible polymer structure that holds while staying soft and reworkable all day.\u003c\/li\u003e\n\u003cli\u003eExtra-long custom texture fibers are more exaggerated than a standard fiber grease, creating genuine separation, piecey definition, and thickness that lighter products simply can't deliver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish is driven by Mica and Titanium Dioxide, which reflect light evenly across the hair for a polished, wet-look result that holds its gleam throughout the day.\u003c\/li\u003e\n\u003cli\u003ePetrolatum adds a smooth, conditioning quality to the formula, enhancing shine and providing slip during application without the heaviness of a traditional petroleum-based grease.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil helps distribute the formula evenly through the hair, ensuring a consistent finish from root to tip without clumping or uneven texture.\u003c\/li\u003e\n\u003cli\u003eShine and hold are adjustable based on hair dampness - damp hair gives a higher shine and a slightly softer hold, while drier hair shifts toward more texture and definition.\u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula resets with just a few drops of water, making it ideal for helmets, hats, or any situation where hair needs a mid-day restart without reapplying.\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and lengths - one of the most universally applicable products in the Imperial range.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and rinses out cleanly with no residue or buildup at the end of the day.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and paraben-free.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and work between your palms until evenly distributed. Apply to towel-dried damp hair for best results - start at the roots and work through to the ends, then style with a comb for a slicked-back look or use your fingers for a more textured, piecey finish. For more shine, apply to slightly wetter hair, but avoid applying to soaking wet hair as it will significantly reduce hold. To restyle mid-day, add a small amount of water to your palms and work back through the hair - the formula reactivates easily and gives a fresh result without needing to reapply. For added volume and strength, use a small amount of Imperial Gel Pomade as a base first, blow dry, then finish with Fiber on top.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade earns the all-rounder title honestly. It's the product we'd hand to someone who isn't sure where to start with Imperial's range, because it works well on almost any hair type and covers a wide enough territory between hold and shine to suit most everyday styles. The reworkability is genuinely impressive - a quick splash of water and your hair resets completely, which is a bigger practical advantage than it sounds if you're going from the gym to the office or pulling off a helmet on a regular basis. If Classic is your hold-first product, Fiber is your everyday go-to.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089102337,"sku":"IMP-FP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":1338185875469,"sku":"IMP-FP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_f8fbc3af-4509-4ae2-8a08-e35fc8110077.jpg?v=1697665485"},{"product_id":"imperial-classic-pomade-177g","title":"Imperial Classic Pomade (Size Options)","description":"\u003cp\u003eBuilt by barbers, for barbers - and eventually for everyone else who wanted their hair to actually stay where they put it. Imperial Barber Products was founded by a team with a combined 30 years of barbershop experience across Los Angeles, London, and New York City, and every product they make carries that professional pedigree. Their philosophy is simple: utilitarian, premium grooming products that perform at the highest level, crafted with cosmetic-grade ingredients and tested on real clients in real barbershops before they ever hit a shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented \/ Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; pompadours, slickbacks, side parts, and any classic style that needs serious hold to stay put all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClassic Pomade is where Imperial Barber's reputation was built. It's their best-selling, longest-running product, and the one that earned the customer-given title of the strongest holding water-based pomade on the market - a claim it has been living up to in barbershops worldwide for over a decade.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively straightforward: a water-based pomade that applies smoothly and evenly, delivers a strong, consistent hold from morning to night, and rinses out completely with water at the end of the day. No petroleum, no grease, no residue. PVP provides the structural backbone of the hold, while PEG-7 Hydrogenated Castor Oil contributes conditioning slip that keeps application smooth and prevents the formula from feeling stiff or coated on the hair. The hold level is also adjustable - dry hair gives you the strongest grip and the least shine, while applying to damp hair softens both the hold and the finish for a more relaxed result. It's also water-reactivatable, meaning a few drops of water mid-day is enough to reshape and restyle without starting from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade is for anyone who needs serious, reliable hold and doesn't want to think too hard about it. It works across all hair types and lengths, but it earns its reputation most on thick, coarse, or stubborn hair that defeats lighter products by lunchtime. If you're chasing a tight pompadour, a clean slickback, or a classic side part that holds in any conditions, this is the product the barber would reach for. For more shine with similar hold, the Imperial Fiber Pomade is worth a look. For volume-building and a cocktail approach, pairing Classic with the Gel Pomade is Imperial's own recommendation. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) that delivers consistent, all-day structure without going stiff, flaky, or crunchy — the kind of hold that actually earns the word industrial-strength.\u003c\/li\u003e\n\u003cli\u003ePVP forms the structural core of the formula, creating a flexible polymer network around the hair that holds shape firmly while remaining reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring the pomade distributes smoothly and evenly without clumping or dragging through the hair.\u003c\/li\u003e\n\u003cli\u003eHold and shine are fully adjustable based on hair dampness - dry hair delivers maximum hold and minimum shine, while damp hair gives a softer hold with a slightly more luminous finish. \u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula means a small amount of water is all you need to loosen, reshape, and restyle mid-day without reapplying from scratch. \u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) finish is polished enough to look intentional but understated enough to suit professional environments, classic styles, and anyone who prefers their hair to look like hair rather than a product demonstration. Water-based and fully water-soluble - rinses out completely at the end of the day with no residue, no degreasing shampoo, and no multiple wash cycles.\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types from fine to coarse, and suits a wide range of styles from tight traditional pompadours to contemporary side-swept looks.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an antimicrobial preservative - it's a naturally occurring compound found in several fruits including blueberries, and is the only paraben in the Imperial lineup, used specifically in this formula to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth - start with less and build up, as this formula is more concentrated than it looks. For maximum hold and minimum shine, work into completely dry hair starting at the roots and distribute evenly through to the ends, then style with a comb. For a softer hold and slightly more shine, apply to towel-dried damp hair instead.\u003c\/p\u003e\n\u003cp\u003eTo restyle throughout the day, add a few drops of water to your palms and work back through the hair - the formula reactivates easily and gives you a fresh start without reapplying.\u003c\/p\u003e\n\u003cp\u003eFor extra hold and volume, use the Imperial Gel Pomade as a base first, blow dry, then finish with Classic on top. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade has been a staple on our shelves because it's one of those rare products that does exactly what it promises, every single time. The hold is genuinely strong - not marketing-strong, actually strong - and the fact that it washes out cleanly with water alone makes it practical for daily use in a way that oil-based alternatives simply aren't. If you've been cycling through pomades looking for something that keeps up with your hair, this is the one that's been quietly holding pompadours and slickbacks in place in barbershops around the world for over a decade. Start here and you'll understand why it's Imperial's flagship.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089126081,"sku":"IMP-CP","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029501901,"sku":"IMP-CP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_db5ea03a-f7b4-4e0a-b1dc-9de145ef70cb.jpg?v=1697665499"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"lock-stock-barrel-85-karats-original-clay-100g","title":"Lock Stock \u0026 Barrel 85 Karats Original Clay (100g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e85 Karats is the product that put Lock Stock \u0026amp; Barrel on the map — and it's easy to see why. This water-based original clay delivers long-lasting, flexible hold with a natural shine that works with your hair rather than against it. Versatile enough for everything from a polished side part to a more relaxed everyday style, 85 Karats is the kind of product that quietly becomes a non-negotiable part of the morning routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Flexible to Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially medium to thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants reliable, all-day hold without the crunch, flaking, or stiffness that cheaper styling products leave behind. Works across most hair types and styles - whether you're keeping things clean and structured or loose and lived-in.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting flexible hold that moves with your hair throughout the day\u003c\/li\u003e\n\u003cli\u003eNatural shine finish that enhances without looking overdone\u003c\/li\u003e\n\u003cli\u003eWater-based formula that rinses out cleanly without buildup\u003c\/li\u003e\n\u003cli\u003eWorkable and remouldable - restyle as needed without reapplying\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e85 Karats carries Lock Stock \u0026amp; Barrel's signature warm, refined fragrance with subtle woody and aromatic character - confident without being overpowering. How To Use Warm a small amount between palms and work evenly through dry or slightly damp hair. Style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e85 Karats has genuine heritage behind it — this is the product Lock Stock \u0026amp; Barrel built their reputation on, and it shows. The hold is reliable, the finish is clean, and it doesn't leave your hair feeling like it's been shellacked. If you're new to the brand, this is the one to start with.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192766529,"sku":"LSB-KA100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_1684a406-a354-4b34-8619-5afefefaef5d.jpg?v=1669914368"},{"product_id":"lock-stock-barrel-ruck-matte-putty-100g","title":"Lock Stock \u0026 Barrel Ruck Matte Putty (100g)","description":"\u003cp\u003eRuck is Lock Stock \u0026amp; Barrel's matte putty for those who like their hair to look like they didn't try too hard - even when they did. Built for texture and definition, it delivers a firm hold with a clean matte finish that keeps things looking natural and undone. Beeswax and Carnauba Wax give it a pliable, workable consistency that moulds easily and holds all day without stiffness or shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair, textured and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBest suited to shorter to medium length hair with a natural texture. Ideal for anyone who wants a messy, effortless style with enough hold to actually keep it in place - the kind of look that works as well in a boardroom as it does on the weekend. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold with a true matte finish for natural, texture-forward styles\u003c\/li\u003e\n\u003cli\u003eBeeswax and Carnauba Wax provide a pliable, workable consistency that doesn't go hard or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin (natural clay) adds texture and helps absorb excess oil for a cleaner finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape without reapplying\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature scent with a subtle aromatic edge - present without being distracting. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work through dry or slightly damp hair. Build texture and shape as desired. Start with less - you can always add more. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRuck is one of those products that earns its place on the shelf fast. The matte finish is genuinely matte - no unwanted shine sneaking through - and the hold is strong enough to mean it. If you're after that effortless textured look that actually lasts, Ruck delivers it consistently.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192796225,"sku":"LSB-RU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_bf3e0a0a-f844-4489-bcce-6a739b7193e2.jpg?v=1669914374"},{"product_id":"uppercut-deluxe-featherweight-70g","title":"Uppercut Deluxe Featherweight (70g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eFeatherweight gets its name from its texture, not its performance. This is a lightweight fiber paste that delivers firm hold and low shine, making it one of the most versatile products in the entire Uppercut Deluxe range. Where heavier pomades can weigh the hair down, Featherweight lifts it. Plenty of tack means it grips and shapes with ease, adding volume and lift to styles that need a boost without any of the heaviness or stiffness you'd expect from a firm hold product. Quick-setting and clean to apply, it spreads easily through dry hair for even distribution right from the first rake-through. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh Lemongrass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; ideal for textured, pieced-out styles needing volume and lift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants firm hold without the weight or shine of a traditional pomade. Particularly good for finer hair that needs a volume boost, or for guys who want a textured, pieced-out style that still holds its shape throughout the day. Also a great option if you've found other firm hold products too heavy or too shiny for your taste.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold delivers all-day structure without stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eLow shine finish keeps hair looking natural and product-free\u003c\/li\u003e\n\u003cli\u003eLightweight fiber formula adds volume and lift rather than weighing hair down\u003c\/li\u003e\n\u003cli\u003ePlenty of tack for easy grip and shaping from the first application\u003c\/li\u003e\n\u003cli\u003eQuick-setting for efficient morning styling\u003c\/li\u003e\n\u003cli\u003eSpreads easily through dry hair for even, controlled distribution\u003c\/li\u003e\n\u003cli\u003eBuildable formula for adjustable hold and definition\u003c\/li\u003e\n\u003cli\u003eWater-based and easy to wash out with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eBright Fresh Lemongrass scent that's clean and energising\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair that has been washed with shampoo and conditioner. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Comb or rake through to shape, lifting as you go for extra volume and height in the fringe. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFeatherweight is the product that tends to surprise people the most. The lightweight texture makes it look like it won't do much, and then it holds all day. It's an especially smart pick for anyone with finer hair who has written off firm hold products because they flatten everything out. This one does the opposite. A genuinely underrated product in the Uppercut Deluxe range.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237856065,"sku":"UP000007","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_6accb9df-13c1-412f-9354-0fba6c8770ef.jpg?v=1754443654"},{"product_id":"uppercut-deluxe-pomade-100g","title":"Uppercut Deluxe Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eDeluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Smooth Coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, or curly hair; normal to thick; short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold locks classic styles in place all day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh shine finish inspired by traditional wax-based pomades, delivered without the washout hassle\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eCoats each hair individually for perfect tight comblines when combed\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle and locks in natural oils to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eWorks in thin, thick, straight, wavy, and curly hair types\u003c\/li\u003e\n\u003cli\u003eBuildable formula - layer up for extra hold or shine as needed\u003c\/li\u003e\n\u003cli\u003eSmooth Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":18601256058995,"sku":"UP-004997","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_993a7cfc-1c7a-4d8d-bc26-19364aaf9d18.jpg?v=1754443625"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"triumph-disaster-coltrane-clay-95g","title":"Triumph \u0026 Disaster Coltrane Clay (65g)","description":"\u003cp\u003eStyle is a state of mind, thoughts determine character and our actions define us. When it comes to crafting a look and a personal style, T\u0026amp;D believes in wearing your heart on your sleeve and shooting for the end zone. T\u0026amp;D built Coltrane clay to deliver on just such an ethos. It’s for anyone who understands that the best way to get to the dance is to ride along with the band. \u003c\/p\u003e\n\u003cp\u003eUtilizing White Clay and Beeswax mixed with Pracaxi oil and a splash of Brazil wax this \u003cspan style=\"font-weight: bold;\"\u003emedium hold clay\u003c\/span\u003e is designed to create the perfect hold for those who want a \u003cspan style=\"font-weight: bold;\"\u003ematte\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003efirm\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003ehealthy wave\u003c\/span\u003e that is flexible enough to mould your own way, but strong enough to keep it that way.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eKaolin\/China Clay\u003c\/span\u003e Is soft white clay named after the hill in China (Kao-ling) where it was first mined. Used for centuries to make Chinese porcelain when kaolin is mixed with water it can be molded under pressure, the shape is retained after the pressure is removed making it a fantastic base for styling clay – thanks Coltrane.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Made by our humble little friends to raise and nourish their young, the benefits to our hair are plentiful. Visually it adds texture and volume making it appear stronger and thicker which means it is easier to mould and style. Beeswax assists in preventing split ends whilst delivering shine and natural protection from the elements – it’s like the best older brother you ever had. Beeswax has your back.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePracaxi Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Found in the deepest darkest Amazon Pracaxi oil is obtained by a natural (Chemical Free) cold press process that draws the oil from the seeds and flesh. \u2028The secrets of the Pracaxi seed have been widely known in the Amazon for generations where it has been used on anything from acne and burns to body and hair oil. In Coltrane it is an awesome conditioning agent and works in combination with the waxes and clays to leave hair feeling smooth and soft. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e Work a small amount of Coltrane Clay through dry or damp hair. Walk tall, run strong, fight the good fight.\u003c\/div\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":39953262215358,"sku":"TDCOLC95","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/IMG-7213.jpg?v=1707277784"},{"product_id":"hanz-de-fuko-gravity-paste-60ml","title":"Hanz de Fuko Gravity Paste (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver \u003cstrong\u003einstant, precise grip on application\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold film, adding\u003cstrong\u003e durability and shape retention\u003c\/strong\u003e that keeps styles locked through humidity and movement without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e and PEG-8 \u003cstrong\u003eBeeswax\u003c\/strong\u003e add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrogenated Castor Oil and PEG-40 Castor Oil \u003cstrong\u003econdition the hair \u003c\/strong\u003eduring styling, keeping strands soft and manageable under a high-hold formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003esoothes the scalp\u003c\/strong\u003e during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - reactivate with damp hands to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050162241,"sku":"HDF-GP","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-762720884061923828.jpg?v=1764920807"},{"product_id":"hanz-de-fuko-quicksand-60ml","title":"Hanz de Fuko Quicksand (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that built its name on hybrid formulas that solve two problems at once - and Quicksand is the clearest example of that philosophy in action. Part styling product, part dry shampoo, it was built specifically for the hair that needs volume and texture without anything heavy sitting on top of it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Ultra-Matte (dry, zero shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax and botanical blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or oily hair; second-day hair; beach-textured and high-volume styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eQuicksand delivers that coveted sea salt texture - the kind of grip and volume that looks effortless but actually holds. The secret is Diatomaceous Earth, a soft granular mineral that absorbs excess oil at the roots instantly, lifting hair away from the scalp and creating friction between strands that adds genuine grip from the inside out. The result is high hold with zero weight, an ultra-matte finish that looks completely natural, and serious lift that lasts through the day. It works equally well as a standalone styler, a second-day refresh, or a pre-styler layered under other products for amplified control.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eQuicksand is built for anyone with fine, flat, or oily hair that needs volume and grip without weight. It's also the strongest option in the Hanz de Fuko range for second-day hair - a small amount worked into the roots refreshes the style, absorbs excess oil, and adds lift without needing a full wash. If you've been relying on dry shampoo between washes, Quicksand does that job and styles at the same time. For high hold with some shine rather than the dry matte finish, Gravity Paste or Claymation are worth comparing.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e absorbs excess oil at the roots on contact, \u003cstrong\u003elifting flat hair\u003c\/strong\u003e away from the scalp and adding \u003cstrong\u003egrip and texture\u003c\/strong\u003e between strands without any added weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay \u003c\/strong\u003ereinforces the grip, adding further \u003cstrong\u003etexture and definition\u003c\/strong\u003e that gives the formula its high-hold character despite the lightweight, powder-like consistency.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax provides a \u003cstrong\u003eflexible structural layer\u003c\/strong\u003e that \u003cstrong\u003ekeeps styles in place \u003c\/strong\u003ethrough the day without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Ricinus Communis (Castor) Seed Oil \u003cstrong\u003econdition the hair\u003c\/strong\u003e during styling, preventing the dry or stripped feeling that oil-absorbing products can sometimes leave behind.\u003c\/li\u003e\n\u003cli\u003eEquisetum Arvense (Horsetail Fern) Extract\u003cstrong\u003e soothes the scalp\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e, making Quicksand genuinely conditioning rather than just a styling tool.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Extract and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003erefresh the scalp\u003c\/strong\u003e on application, adding a clean, invigorating sensation that works particularly well on second-day hair.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Soy, Rice, Wheat, and Corn Proteins reinforce the hair shaft with each use,\u003cstrong\u003e improving strength and resilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant complex that protects and nourishes the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003eWorks as a \u003cstrong\u003estandalone styler\u003c\/strong\u003e, a \u003cstrong\u003esecond-day refresher\u003c\/strong\u003e, or\u003cstrong\u003e layered under\u003c\/strong\u003e other Hanz de Fuko products as a pre-styler for amplified grip and volume. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor second-day hair and volume at the roots, apply to dry hair. Rub a small pinch between your fingertips and work into the roots first, using your fingers to lift and build volume before distributing through the lengths. For gravity-defying volume from scratch, apply to damp hair and blow-dry upward while working the product through. As a pre-styler, apply Quicksand first on dry or damp hair, then follow with your chosen Hanz de Fuko styling product on top for extra grip and hold. Start with less than you think you need - the formula is concentrated and builds quickly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eQuicksand is one of those products that solves a problem most styling products don't even acknowledge. Fine or oily hair that loses volume by noon needs something that absorbs oil and adds grip at the root - not just a product that coats the outside of the hair. The dry shampoo functionality built into a high-hold styler is genuinely useful on a daily basis, and the botanical ingredient list means your hair is being conditioned at the same time. If flat hair or second-day oiliness is your main complaint, this is one of the best answers in the shop. The Trio is the obvious choice once it becomes part of your regular routine.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":30300940861555,"sku":"HDF-QS","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-6840328580673248130.jpg?v=1764920810"},{"product_id":"hanz-de-fuko-claymation-60ml","title":"Hanz de Fuko Claymation (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that built its reputation by doing something the hair styling world needed badly - making products that actually work with your hair instead of just sitting on top of it. Every formula in the range is packed with certified organic extracts and plant-derived ingredients, so you're conditioning your hair at the same time as styling it. \u003cstrong\u003eClaymation is the flagship\u003c\/strong\u003e, and for good reason.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-wax hybrid, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e For: Straight, wavy, and thick hair; textured, defined, and structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClaymation is what you get when a clay and a wax are combined into something that performs better than either does alone. The clay side brings grip, texture, and a matte finish. The wax side brings pliability, structure, and all-day hold that doesn't go brittle or crunchy. The result is a high-hold product that keeps your style exactly where you put it while staying workable enough to reshape throughout the day - no helmet hair, no stiffness, no flaking. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClaymation is the go-to for anyone who wants strong, reliable hold with a natural matte finish. It works best on straight, wavy, or thick hair, and handles everything from a structured modern quiff to a textured crop or defined side part. If you want high hold with shine rather than matte, Gravity Paste or Heavymade are worth a look. For medium hold with a similar matte character, Sponge Wax or Quicksand are the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite\u003c\/strong\u003e and \u003cstrong\u003eKaolin Clays\u003c\/strong\u003e provide the core grip and texture, expanding slightly on contact with hair to add definition and volume that wax-only products struggle to match.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e forms a flexible structural layer that keeps styles locked in place through a full day without going stiff, crunchy, or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer and PVP\u003c\/strong\u003e work together as hold polymers, reinforcing the clay-wax structure with a film that maintains shape through humidity and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Esters \u003c\/strong\u003emimic the hair's natural oils, blending into the formula to condition each strand during styling and prevent the dry, dusty feel that some clay products leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelianthus Annuus (Sunflower) Seed Oil \u003c\/strong\u003elocks moisture into the hair shaft, keeping strands healthy and pliable under a high-hold formula. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e and \u003cstrong\u003eSqualene\u003c\/strong\u003e deliver antioxidant conditioning benefits, supporting scalp and hair health with every use rather than just holding things in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble formula \u003c\/strong\u003ewashes out cleanly with shampoo, with no heavy residue or build-up left behind.\u003c\/li\u003e\n\u003cli\u003eRemains \u003cstrong\u003epliable\u003c\/strong\u003e and \u003cstrong\u003ereworkable\u003c\/strong\u003e throughout the day - run damp fingers through your hair to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for the best matte result. Scoop a pea-sized amount into your palm - this is a high-performance formula and a little goes further than you'd expect. Rub vigorously between both palms to warm and activate the product until it becomes smooth and workable. Push and work through your hair from roots to ends using your fingertips, distributing evenly before shaping into your style. Build up with a second small amount if your hair is particularly thick or long. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClaymation is one of the most consistently recommended products in the shop, and it earns that position every time. High hold, genuine matte finish, stays workable all day, and conditions your hair while it does it - that's a combination that very few products in this category actually deliver on. It's the first product we'd point anyone toward who wants strong hold without the stiffness or the compromise on hair health. If you're building out a Hanz de Fuko kit, this is where to start. The Trio option is worth considering if Claymation becomes part of your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":44092595667183,"sku":"HDF-CM","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-670397093949242982.jpg?v=1764920822"},{"product_id":"crown-shaving-co-hippie-killer-matt-clay-120ml","title":"Crown Shaving Co. Hippie Killer Matte Clay (120ml)","description":"\u003cp\u003eThis hair styling clay offers a \u003cstrong\u003ematte finish\u003c\/strong\u003e with \u003cstrong\u003emedium hold\u003c\/strong\u003e and helps provide \u003cstrong\u003etexture\u003c\/strong\u003e and \u003cstrong\u003evolume\u003c\/strong\u003e while remaining pliable.\u003c\/p\u003e\n\u003cp\u003eA medium hold solution for men who want a natural, no-fuss, matte finish. Made with a mineral-rich bentonite clay, that kind that adds all-day texture and volume to your hair while keeping it pliable and, most of all, handsome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eThis guy’s perfect as a pre-styler before blow-drying or as a finishing solution. Either dry or damp hair will do. Grab a little, rub it through your palms and fingers then style your hair as you please.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":22813680321,"sku":"CSC-09","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_c36ca441-0738-4397-95cb-2009917da821.jpg?v=1694371569"},{"product_id":"reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Blue Strong Hold High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel came out of Schorem Haarsnijder en Barbier, a no-frills, old-school barbershop in the heart of Rotterdam where the clientele has always included greasers, rockers, bikers, and anyone else who takes their hair seriously. Founders Leen and Bertus spent decades behind the chair before deciding the grooming market needed products that actually performed the way barbers needed them to. Every formula they developed was tested on real clients before it ever left the shop — and that hands-on, zero-compromise approach is what built Reuzel into a globally respected brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Vanilla Wood — rich, subtle, and sophisticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types, especially thick and highly textured hair; sleek pompadours, classic slickbacks, and structured styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlue is Reuzel's answer to the question: what if you could get the hold and shine of a traditional grease pomade without the washout nightmare? It delivers a strong 9\/10 hold and a high 9\/10 shine in a water-based formula that rinses out cleanly at the end of the day - no degreasing shampoo required. It's a super-concentrated formula, which means you get serious performance from a relatively modest amount of product. Where Pink Grease is the go-to for oil-based die-hards, Blue is the modern alternative that doesn't ask you to sacrifice either hold or shine to get there. Castor Oil and Caprylyl Glycol work together in the background to nourish and smooth hair as you style, so you're not just holding your hair in place - you're also treating it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlue is built for anyone who wants maximum hold and high shine without committing to an oil-based formula. It works across most hair types but really earns its keep on thick, coarse, or highly textured hair that needs serious product to maintain a sleek, controlled look. If you want a polished pompadour, a clean slickback, or a structured style that stays put from morning to night, Blue is your product. For the same shine with a more forgiving hold, check out the Red Pomade - it sits at a 5\/10 and is a better fit for finer or more cooperative hair. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) in a water-based formula - all the control of a traditional grease pomade without the oil-based washout\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers a sleek, polished finish that holds its gleam throughout the day\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with fatty acids that nourish and strengthen hair from within, so you're conditioning as you style\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing both shine and the overall texture of your style\u003c\/li\u003e\n\u003cli\u003eSuper-concentrated formula means a little goes a long way - two knuckles' worth covers most hair lengths effectively\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with no residue or buildup, making daily use practical without stripping the hair\u003c\/li\u003e\n\u003cli\u003eWorks particularly well on thick and highly textured hair that tends to overwhelm lighter products\u003c\/li\u003e\n\u003cli\u003eWarm Vanilla Wood scent is rich and understated - present without being overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For maximum volume at the front, work extra product directly into the scalp and massage in with your palm before combing up. Because Blue is water-based, it rinses out easily with regular shampoo — no special degreaser needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlue is the pomade we point people toward when they want that classic high-shine, high-hold look but aren't ready to commit to an oil-based formula. It punches well above its weight for a water-based product, and the fact that it washes out easily makes it genuinely practical for daily use. If your hair is thick, textured, or just generally difficult to manage, Blue has the horsepower to handle it. Well worth having in the rotation alongside a lighter option for days when you want something less structured.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292260749,"sku":"RZPOMB338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26479833921,"sku":"RZPOMB13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_34560de1-3546-4843-95ef-15c7db9bd617.jpg?v=1759462613"},{"product_id":"copy-of-reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Pink Grease Pomade (113g)","description":"\u003cp\u003eOut of a working-class barbershop in Rotterdam called Schorem — which roughly translates to \"scumbags,\" which tells you everything about the attitude — came one of the most respected grooming brands in the world. Reuzel was built by barbers Leen and Bertus, two guys who've been cutting hair since they were fourteen and who, after decades behind the chair, decided the products on the market simply weren't good enough. So they made their own. Every formula was tested on real clients in a real shop before it ever hit a shelf, and that no-nonsense, craft-first philosophy is baked into every tin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Salsa - sweet, fruity, and distinctly Reuzel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or coarse hair; pompadours, quiffs, contours, and classic slick styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePink Grease Pomade is Reuzel's heavy hitter in the oil-based lineup — the one built specifically for hair that refuses to cooperate. Where the Green Grease sits at a more versatile medium hold, Pink cranks it up to a 9, making it the go-to for the thickest, curliest, most stubborn hair types. Formulated with Beeswax as its backbone, it glides through hair without clumping and locks in moisture as it goes, giving you that classic grease hold with a natural, medium shine finish that doesn't look overdone. This is the product that pompadours were made for - it shapes, it holds, and it stays there. Just note: like all oil-based pomades, it isn't water-soluble, so you'll want a dedicated degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePink is for thick, curly, or coarse hair that needs serious hold to maintain a style all day. If your hair laughs at lighter products and you're chasing a pompadour, quiff, or classic contour, this is the one. It also works beautifully as a finishing product to lock in and refine a style once you've got the shape you want. If your hair is on the finer or more cooperative side, the Green Grease or Red Pomade will likely suit you better.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh hold (9\/10) anchored by Beeswax, which forms a humidity-resistant barrier that keeps even the thickest, most stubborn hair in place all day\u003c\/li\u003e\n\u003cli\u003eBeeswax also glides through hair without clumping, so application is smooth and even regardless of hair density\u003c\/li\u003e\n\u003cli\u003eMedium shine (5\/10) delivers a classic, polished finish that looks intentional without crossing into greasy territory\u003c\/li\u003e\n\u003cli\u003eOil-based formula encourages moisture retention, keeping hair from drying out under a heavy hold product\u003c\/li\u003e\n\u003cli\u003eSilica smooths the hair cuticle as you style, adding a subtle enhancement to shine and giving hair a healthier, more refined appearance\u003c\/li\u003e\n\u003cli\u003eBuilt for pompadours, quiffs, and contours - shapes and holds without losing structure throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks as both a primary styler and a finishing product to refine and lock in your look\u003c\/li\u003e\n\u003cli\u003eApple Salsa scent is sweet, fruity, and one of the most recognisable signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and emulsify it between your palms until it's fully warmed through - oil-based pomades respond well to heat from your hands. Apply to dry hair starting at the crown and work toward the front, coating from scalp to ends generously. Comb into your desired shape and add more product if your hair needs it. Because Pink is oil-based, use a dedicated degreasing shampoo at washout — regular shampoo will take a few rounds. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePink Grease is a classic for a reason. If you've got thick or curly hair and you've been cycling through products that just don't hold, this is probably the answer you've been looking for. It's the strongest oil-based option in the Reuzel lineup and one of the best grease pomades on the market for classic barbershop styles. \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292585037,"sku":"RZGREPI4","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_bcc76c39-2e39-4261-a698-f327f7e7c536.jpg?v=1694371548"},{"product_id":"reuzel-green-grease-pomade-113g","title":"Reuzel Green Grease Pomade (95g)","description":"\u003cp\u003eBuilt in the back of Schorem Haarsnijder en Barbier, Rotterdam's legendary old-school barbershop, Reuzel is what happens when two barbers with fifty-plus years of combined experience get fed up with mediocre products and decide to fix it themselves. Leen and Bertus - known affectionately as The Bearded Bastard and The Bloody Butcher - created every Reuzel formula the hard way: testing on real clients, reformulating until it was right, and never compromising on performance. The result is a brand that's earned its place on barbershop shelves worldwide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Peppermint - crisp, fresh, and classic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Normal to thick hair; classic slick styles, pompadours, and layered looks; works beautifully as a cocktail base with other Reuzel pomades \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreen Grease is where the Reuzel oil-based story begins — the original, the versatile one, the pomade that sits right in the sweet spot between hold and pliability. Formulated with Beeswax and Tea Tree, it gives a soft, workable grip that glides through hair without clumping and holds its shape without going stiff. The anti-humectant formula means it actively resists humidity, which is the enemy of any slick style on a rainy Vancouver day. At a 5\/10 on both hold and shine, Green sits comfortably in the middle of the Reuzel grease lineup — more forgiving than Pink for everyday wear, with enough grip to maintain a clean, classic look from morning to end of day. Like all oil-based pomades, it's not water-soluble, so factor in a degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreen is for anyone who wants the feel and finish of a classic grease pomade without going full heavyweight. It works best on normal to thick hair and is particularly good for classic slick styles, pompadours, and contours where you want some movement and pliability rather than an ironclad hold. It's also one of the best cocktailing pomades in the range — layering Green with Pink at the front adds hold where you need it most, and mixing it with Blue gives you a water-soluble hybrid that's easier to wash out.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) built on a Beeswax base that provides a soft, pliable grip - enough to shape and hold without locking your hair into one position all day\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a humidity-resistant barrier, actively fighting frizz and keeping styles intact even in damp or rainy conditions\u003c\/li\u003e\n\u003cli\u003eAnti-humectant formula is specifically designed to repel moisture from the air, making it one of the better grease options for unpredictable weather\u003c\/li\u003e\n\u003cli\u003eTea Tree helps remove excess oil and buildup from the scalp, keeping things feeling fresh even with regular grease use\u003c\/li\u003e\n\u003cli\u003eNatural shine (5\/10) gives a classic, polished finish that looks deliberate without being over the top\u003c\/li\u003e\n\u003cli\u003eSoft and pliable enough to rework and reshape throughout the day without needing to start over\u003c\/li\u003e\n\u003cli\u003eExcellent cocktailing pomade - layer with Pink for more hold, or mix with Blue or Red to create a hybrid formula that rinses out more easily\u003c\/li\u003e\n\u003cli\u003eApple Peppermint scent is crisp and clean, one of the most classic scents in the Reuzel lineup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and warm it thoroughly between your palms — oil-based formulas need that heat to emulsify properly and apply evenly. Start at the crown and work toward the front, coating from scalp to ends, then comb into your desired shape. For extra hold at the front, layer a small amount of Pink Grease over the top once your style is set. Because Green is oil-based, a dedicated degreasing shampoo will make washout significantly easier than regular shampoo alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGreen Grease is the one we'd hand to someone who's new to oil-based pomades and wants to understand what the fuss is about. It's approachable, versatile, and genuinely excellent at what it does — classic hold, natural shine, and that authentic grease feel that water-based products just can't replicate. It's also the best starting point for anyone who wants to experiment with cocktailing, since it plays well with almost everything else in the Reuzel lineup. A true staple.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292508685,"sku":"RZPOMG338","price":31.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_17c76dbd-219a-4ee4-8d2e-6327b625e10c.jpg?v=1762115900"},{"product_id":"reuzel-red-high-sheen-pomade-113g","title":"Reuzel Red High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel's roots run deep in Rotterdam's Schorem barbershop, where founders Leen and Bertus spent decades perfecting the craft of men's grooming before ever putting a product on a shelf. Known in the industry as The Bearded Bastard and The Bloody Butcher, these two have been cutting hair since they were teenagers, and every formula they've created carries that weight of real-world experience. What started as a solution for their own demanding clientele has grown into one of the most trusted grooming brands on the planet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Cola — sweet, warm, and familiar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and lengths; classic polished styles, slickbacks, and everyday wear where high shine is the priority \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Blue is the powerhouse, Red is the everyday workhorse. Same high shine finish at 9\/10, but with a more approachable medium hold at 5\/10 that keeps hair flexible and reworkable throughout the day. It's water-based, rinses out cleanly, and its unique formula applies smoothly across all hair types without feeling heavy or leaving residue behind. Red is also one of the best base-layer pomades in the Reuzel lineup — applied underneath Pink or Green Grease, it makes oil-based pomades significantly easier to wash out at the end of the day, which is a trick worth knowing. Castor Oil and Caprylyl Glycol work together to nourish and smooth the hair as you style, giving you a polished finish that looks after your hair at the same time.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRed is for anyone who wants a high-shine finish without the commitment of a strong hold — it's flexible, reworkable, and forgiving enough for daily use across virtually all hair types. It's particularly well suited to fine or medium hair that would be weighed down by Blue, and it's an excellent choice for classic styles where the shine matters as much as the structure. It also doubles as a base layer under oil-based pomades like Pink or Green Grease, making washout dramatically easier without sacrificing your style.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) keeps hair flexible and reworkable all day - you can adjust and reshape without starting from scratch\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers the same polished, sleek finish as Blue but with a lighter touch that suits a wider range of hair types\u003c\/li\u003e\n\u003cli\u003eCastor Oil nourishes and strengthens hair from within, so regular use actually improves hair condition over time\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing shine and giving styles a refined, healthy appearance\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with no residue or buildup - genuinely practical for daily styling\u003c\/li\u003e\n\u003cli\u003eWorks as a base layer under Pink or Green Grease, making oil-based pomades far easier to wash out without compromising hold or shine\u003c\/li\u003e\n\u003cli\u003eSuits most hair types and lengths, making it one of the most versatile options in the entire Reuzel range\u003c\/li\u003e\n\u003cli\u003eVanilla Cola scent is warm and sweet - one of the more distinctive and recognisable signatures across the lineup. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For easier washout when using oil-based pomades, apply a layer of Red to damp hair first, style as usual, then apply your grease over the top - it creates a barrier that makes the whole thing significantly easier to rinse at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRed is the pomade we'd recommend to someone who wants to look polished every day without overthinking it. It's versatile, easy to use, and delivers a shine that genuinely turns heads — all in a formula that washes out without any drama. The base-layer trick with Pink or Green Grease is one of those things that sounds too simple to work until you try it, and then you'll wonder why you weren't doing it all along. A genuine everyday essential.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292658637,"sku":"RZPOMR338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26480058177,"sku":"RZPOMR13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_be3047ea-03bd-404f-801f-4a7b705ad377.jpg?v=1759462677"},{"product_id":"reuzel-fiber-pomade-113g","title":"Reuzel Fiber Pomade (Size Options)","description":"\u003cp\u003eEvery tin of Reuzel carries the DNA of Schorem Haarsnijder en Barbier, the iconic Rotterdam barbershop where founders Leen and Bertus spent over fifty years between them learning exactly what hair needs and what it doesn't. Their philosophy has always been simple: make products that work in the real world, on real hair, tested by real barbers on real clients. No shortcuts, no gimmicks — just formulas that perform. That reputation has taken Reuzel from a single barbershop in the Netherlands to shelves in grooming destinations across the globe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\/Flexible (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint - clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types; shorter to medium lengths; textured styles, fuller-looking finishes, and anyone who wants serious hold without the shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFiber Pomade occupies a sweet spot in the Reuzel lineup that a lot of other products can't quite reach - firm hold with genuine flexibility, low shine, and real texture. It's wax-based, which gives it that characteristic grip and separation that cream and water-based formulas tend to lack, but it's still water-soluble so it washes out cleanly without the hassle of an oil-based grease. The Beeswax backbone provides a humidity-resistant hold that keeps styles in place all day, while Silica builds the appearance of thickness and fullness in the hair. Caprylyl Glycol smooths and softens as you style, keeping the finish natural rather than stiff or crunchy. If you want volume and texture that looks effortless but holds up, Fiber Pomade is the one. Who's It For Fiber Pomade works across most hair types and is particularly good for shorter to medium lengths where texture and fullness are the goal. It's the pick for anyone who finds matte pomades too flat and high-shine options too polished - the 3\/10 shine sits right in that natural, just-styled territory. If you want to step up the hold further while keeping the same low-shine finish, the Extreme Hold Matte Pomade is worth considering. For a lighter touch with similar texture, the Clay Matte Pomade or Fiber Cream are closer to what you need.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm yet flexible hold (8\/10) that lasts all day without going stiff\u003c\/li\u003e\n\u003cli\u003eBeeswax creates a humidity-resistant barrier that keeps styles in place even in damp conditions\u003c\/li\u003e\n\u003cli\u003eBeeswax glides through hair without clumping, making application smooth and even across all densities\u003c\/li\u003e\n\u003cli\u003eSilica builds the appearance of thicker, fuller hair, making Fiber Pomade an excellent choice for anyone wanting more body and volume\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, giving the finished style a natural, healthy appearance rather than a stiff or crunchy one\u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) sits in that natural sweet spot - polished enough to look intentional, understated enough to avoid looking overdone\u003c\/li\u003e\n\u003cli\u003eEasy to rework and reshape throughout the day without needing to reapply from scratch\u003c\/li\u003e\n\u003cli\u003eWater-soluble despite the wax base - rinses out cleanly with regular shampoo and leaves no buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and subtle, one of the quieter signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For increased shine, apply to damp rather than dry hair — it shifts the finish noticeably without changing the hold. If you want a more textured, separated look, work through dry hair and use your fingers rather than a comb to finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade is one of those products that earns a permanent spot in the bathroom cabinet because it just works — day in, day out, on almost any hair type. The combination of firm hold, natural finish, and easy washout is genuinely hard to beat at this price point, and the texture and volume it adds makes a real visible difference. It's our go-to recommendation for anyone who's been using a shine pomade and wants to try something more understated without giving up on hold. Start here and you'll likely stick around.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292434061,"sku":"RZFIB338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":36915406541,"sku":"RZFIB13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/reuzelfiberpomade_6971b7ee-ca62-49b1-a4d4-9124be9a4e2a.jpg?v=1741627336"},{"product_id":"reuzel-clay-matte-pomade-113g","title":"Reuzel Clay Matte Pomade (Size Options)","description":"\u003cp\u003eReuzel has been synonymous with barbershop credibility since Leen and Bertus first started mixing formulas in the back of Schorem — their legendary Rotterdam shop that's become something of a pilgrimage site for barbers worldwide. The brand's reputation was built the old-fashioned way: products that actually work, tested on actual clients, refined until they were right. No celebrity endorsements, no inflated claims — just decades of craft distilled into tins and tubes that earn their place on your shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\/Flexible (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint — clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; textured, natural-looking styles; anyone who wants matte definition without the weight of a heavier pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClay Matte Pomade is Reuzel's most approachable matte option — the one that delivers genuine texture and definition without overwhelming finer or lighter hair types. Where Extreme Hold and Concrete are built for coarse, heavy hair that needs maximum product, Clay Matte sits at a medium 6\/10 hold that's pliable, buildable, and forgiving. The Kaolin Clay base absorbs excess oil from the scalp and hair, keeping things feeling clean and non-greasy throughout the day, while Aloe Vera soothes the scalp underneath and Quinoa helps maintain moisture balance so the hair doesn't dry out under the clay. Vitamin E rounds things out by supporting hair strength and flexibility over time. It rinses out easily, won't weigh fine hair down, and gives you that touchable, natural matte finish that's genuinely hard to achieve with heavier formulas.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the go-to for fine to medium hair that wants texture and definition without the weight. If heavier pomades tend to flatten your hair or make it look overdone, this is the one to reach for. It's also a great entry point for anyone new to clay products - the medium hold is forgiving enough to work with while you figure out your technique. For more hold with the same matte finish, the Extreme Hold Matte Pomade or Concrete Hold are the natural next step up. For a spray-on clay option, the Clay Spray delivers a similar matte finish with even less weight. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, pliable hold (6\/10) that's buildable — apply a second layer over the first for more structure without it feeling heavy or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin Clay gently absorbs excess oil and impurities from the scalp and hair, keeping everything feeling clean and non-greasy all day\u003c\/li\u003e\n\u003cli\u003eTrue matte finish (1\/10) gives hair a natural, touchable appearance - no shine, no polish, just clean texture and definition\u003c\/li\u003e\n\u003cli\u003eAloe Vera's anti-inflammatory fatty acids soothe the scalp, making this a particularly comfortable option for anyone with sensitivity or irritation\u003c\/li\u003e\n\u003cli\u003eQuinoa's essential fatty acids help hair retain moisture, keeping it smooth and preventing the dryness that some clay formulas can cause\u003c\/li\u003e\n\u003cli\u003eVitamin E supports hair strength and flexibility over time, reducing the risk of breakage from daily styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula won't weigh down fine or medium hair - adds definition and body without flattening the style\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with regular shampoo, leaving no residue or buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and understated, shared with the Fiber Pomade for a consistent signature across the matte range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For a more defined, structured result, build hold gradually by applying a second layer once the first has set. Once fully dry, brush through the hair to activate the matte finish and refine your style - this step makes a noticeable difference with clay formulas.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the product we recommend when someone wants matte texture but isn't sure where to start. It's versatile enough for daily use, light enough for finer hair, and the buildable hold means you're not locked into one result - you can dial it up or down depending on the day. It also plays well with other Reuzel products, so if you want to experiment with cocktailing, this is a great base to start from. A genuinely reliable everyday matte that earns its place in any grooming kit.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292122445,"sku":"RZCMA338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":31039156173,"sku":"RZCMA13","price":20.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_bbebad25-68cb-4a00-9db1-68051a57b2c0.jpg?v=1743458947"},{"product_id":"triumph-disaster-fibre-royale-95g","title":"Triumph \u0026 Disaster Fibre Royale (65g)","description":"\u003cp\u003eMany tread the path, but few keep the way. Be true to yourself and take the fight to the world, this is Fibre Royale’s DNA. A \u003cstrong\u003estrong, natural product\u003c\/strong\u003e that provides \u003cstrong\u003estrength\u003c\/strong\u003e and \u003cstrong\u003ehold\u003c\/strong\u003e without adding volume or dulling natural shine. Utilising a bespoke blend of Beeswax, Argan oil and Kawakawa to mould hair and treat the scalp, Fibre Royale (in France they call it something else) is a strong hold, low volume product that delivers a natural look \u0026amp; style. Perfect for \u003cstrong\u003emedium to long hair styles\u003c\/strong\u003e, ideal for both men’s and women’s cuts, best for thicker hair types.\u003c\/p\u003e\n\u003cp\u003eFibre Royale is infused with T\u0026amp;D’s bespoke fragrance named Santa Monica. Like its name sake Santa Monica is a complex juxtaposition of muscle, art and good times, where everyone and anyone are welcome, so long as they come to play. Derived from the emotionally calming ‘Ho wood’ bark, mixed with cold pressed orange rind and pine needle, it has been said that Santa Monica smells like a block party from the 90’s.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFive things you need to know: \u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eIt’s ‘Non Volumising’ and delivers a strong hold\u003c\/li\u003e\n\u003cli\u003eKey ingredients ‘Beeswax and Argan oil’ combine to deliver tensile strength and weight with a natural look without adding volume.\u003c\/li\u003e\n\u003cli\u003eKawakawa treats the scalp whilst the water based formulation allows pores to breathe.\u003c\/li\u003e\n\u003cli\u003eFibre is easy to apply especially to thick or longer hair, in fact its designed for exactly these hair types.\u003c\/li\u003e\n\u003cli\u003eIt’s water based so its non-greasy and it smells like Santa Monica (our bespoke fragrance of Ho Wood bark, Pine Needle and Orange rind).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWork a small amount of Fibre Royale through dry or damp hair. Walk tall, run strong.\u003c\/p\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":39953275224254,"sku":"TDFIBRE95","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_e4aafcd6-1c21-486c-824b-531c1d595d93.jpg?v=1713378951"},{"product_id":"hanz-de-fuko-heavymade-60ml","title":"Hanz de Fuko Heavymade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that pushes its formulas further than most - and Heavymade is where that ethos lands at full force. The strongest hold product in the range, built for styles that need to stay exactly where you put them from morning to night without a single touch-up. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (10\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; pompadours, slickbacks, classic red carpet looks, and any style requiring all-day maximum control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHeavymade is the answer when medium or high hold isn't enough. It goes on clean and heavy, giving you immediate control and a deep, high-shine finish that holds its shape through the entire day without needing to be refreshed or touched up. Humidity-resistant and built for demanding styles like pompadours and slickbacks, it delivers the staying power of a traditional heavy pomade with none of the washout headache - it's fully water-soluble and rinses out cleanly with shampoo. It's also 100% vegan, which puts it in rare company at this hold level.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHeavymade is for anyone whose hair refuses to stay in place and needs a product that matches that stubbornness head-on. Thick, coarse, or particularly resistant hair will find its match here, as will anyone styling a pompadour, slickback, or any structured look that needs to hold through a full day of wear. For strong hold with a matte finish, Claymation is the alternative. For extreme hold without the high shine, Claymation layered under Quicksand is worth experimenting with. Heavymade is the product to reach for when nothing else has been enough. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer is the primary\u003cstrong\u003e extreme-hold\u003c\/strong\u003e polymer, forming a durable, flexible film around each strand that \u003cstrong\u003elocks styles in\u003c\/strong\u003e \u003cstrong\u003eplace\u003c\/strong\u003e through humidity, movement, and a full day of wear.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold system with an additional film-forming layer, contributing to the \u003cstrong\u003eall-day durability\u003c\/strong\u003e and preventing styles from dropping or losing shape over time.\u003c\/li\u003e\n\u003cli\u003ePEG-12 Dimethicone and PEG-8 Dimethicone smooth the hair cuticle and amplify the \u003cstrong\u003ehigh-shine finish,\u003c\/strong\u003e giving Heavymade its deep, polished gloss without the weight of an oil-based formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, preventing the brittleness and dryness that extreme-hold products can sometimes cause with regular use.\u003c\/li\u003e\n\u003cli\u003eMenthol and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003ecool and refresh the scalp\u003c\/strong\u003e on application, making the heavy application feel lighter and more comfortable.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil adds a \u003cstrong\u003econditioning botanical benefit\u003c\/strong\u003e to the scalp, complementing the Equisetum Arvense (Horsetail Fern) Extract which \u003cstrong\u003esoothes scalp irritation\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eArctium Majus (Burdock) Root Extract \u003cstrong\u003esupports healthy hair growth\u003c\/strong\u003e and scalp condition, while Citrus Limon (Lemon) Peel Extract helps \u003cstrong\u003eexfoliate dead skin cells\u003c\/strong\u003e at the scalp for a cleaner base.\u003c\/li\u003e\n\u003cli\u003eMalva Sylvestris (Mallow) Flower Extract acts as an emollient for the scalp, \u003cstrong\u003epreventing dryness\u003c\/strong\u003e that can develop under heavy hold products with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e - no animal-derived ingredients at any hold level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with shampoo despite the extreme hold strength. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and control. Scoop a nickel-sized amount into your palm and rub vigorously between your palms and fingers to warm and distribute the product. Work through hair from roots to ends, then shape your style using a comb for a smooth, high-gloss finish or your fingers to pinch and twist strands for more individualised texture and definition. The formula sets firmly, so shape decisively before it locks in. Reworkable with damp hands if you need to adjust. Washes out cleanly with shampoo at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHeavymade sits at the top of the Hanz de Fuko hold scale for a reason - nothing else in the range competes with it for all-day staying power. The fact that it's water-soluble and washes out cleanly is genuinely unusual at this hold level, and the 100% vegan formula is worth noting for anyone who pays attention to that. If you've worked your way through strong-hold products and found them lacking by the end of the day, Heavymade is the logical next step. It won't let your style down. The Trio is the smart move once it becomes your go-to.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":31470848508019,"sku":"HDF-HM","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0002-7268170545846761431.jpg?v=1764920804"},{"product_id":"blumaan-cavalier-clay-74ml","title":"Blumaan Heavy Hold Clay (71g)","description":"\u003cp\u003eSome hair won't negotiate. It's thick, stubborn, and has opinions. Blumaan Heavy Hold Clay was built for exactly that. This is the brand's strongest-holding clay — a dense, texture-driven formula that gives you maximum control, serious definition, and a natural matte finish that lasts all day without stiffness or crunch. Originally launched as the Cavalier Clay and since refined into an even better formula, Heavy Hold Clay delivers everything you'd expect from a premium hair clay and then some. It scoops easier, breaks down faster in the hands, and distributes through the hair with less pulling than old-school heavy clays - meaning you get the hold without the battle. Style it messy, textured, or clean. It holds whatever shape you give it. The formula isn't just about hold, either. Packed with five organic oils, natural proteins, and amino acids, Heavy Hold Clay actively nourishes your hair while you style - so you're not just locking in a look, you're putting something good back in.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 9\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 3\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: Thick, coarse, wavy, and hard-to-manage hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried or dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for anyone with thick, coarse, wavy, or hard-to-manage hair that needs serious grip. If lighter clays or creams just don't cut it, this is your answer. Works equally well on short crops, textured quiffs, pompadours, and longer styled looks. Also ideal for blow-dry finishes where you want maximum shape retention. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum hold, all day\u003c\/strong\u003e - Blumaan's strongest-holding clay keeps thick and unruly hair in place from morning through to evening, with no need to re-apply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme texture and separation\u003c\/strong\u003e - Creates definition, volume, and that deliberately undone look that actually takes some doing to achieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - Not quite matte, not quite shiny — a clean, natural finish that works for casual and smart-casual occasions alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasier application than traditional heavy clays\u003c\/strong\u003e - Updated formula scoops cleanly, emulsifies quickly between palms, and distributes through hair with minimal tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day\u003c\/strong\u003e - Doesn't harden or crust. Remains pliable so you can reshape your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles\u003c\/strong\u003e - Five organic oils (Argan, Safflower, Sunflower, Avocado, and Rosehip) alongside Hydrolyzed Quinoa, Rice Protein, and amino acids strengthen and condition hair at the same time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free \u003c\/strong\u003e- Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, subtle blend with light coconut and vanilla notes underpinned by soft, woody undertones. Present enough to enjoy during application without lingering in the hair. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A natural volcanic clay that provides grip, texture, and long-lasting hold without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds volume and texture while absorbing excess oil for a cleaner matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil \u003c\/strong\u003e(Ricinus Communis Seed Oil) - Deeply nourishing; strengthens hair strands and supports healthier-looking hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Controls and manages all hair types, making hair easier to shape and style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa Kernel Oil)* - Rich in Vitamin E and fatty acids; conditions hair and adds softness without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e (Persea Gratissima Oil)* - Penetrates the hair shaft to deeply moisturise and prevent dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil \u003c\/strong\u003e(Rosa Canina Seed Oil)* - High in essential fatty acids; repairs and protects hair from environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e (Simmondsia Chinensis Seed Oil)* - A lightweight conditioning oil that improves manageability and mimics the hair's natural sebum. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e - A plant-derived protein that strengthens the hair shaft and helps reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e - Reinforces hair structure and improves texture with continued use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid Complex\u003c\/strong\u003e (Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine) - A full spectrum of hair-conditioning amino acids that nourish the scalp, strengthen strands, and support healthy hair growth. *Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use \u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried or dry hair, starting at the back and working forward. Shape your style with your hands or a comb. Add a touch more product for extra texture or hold if needed. For maximum volume and hold, use after blow-drying with Blumaan Pre\/Post Styling Wax Fiber as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlumaan built its reputation on listening to its community - and Heavy Hold Clay is the result of years of that feedback loop in action. This is a clay that takes thick, difficult hair seriously. The updated formula fixes every complaint about old-school heavy clays (stiff application, tugging, crunch on dry) without sacrificing any of the hold that made it a cult product in the first place. If you've got the kind of hair that laughs at lighter products, this is the one.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":1789327900685,"sku":"BLUM-CHC","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_a0ce762f-7b44-44ab-9bc1-5eb508ee52d5.jpg?v=1728677353"},{"product_id":"blumaan-original-styling-meraki-74ml","title":"Blumaan Pre\/Post Styling Wax Fiber (71g)","description":"\u003cp\u003eBefore the styling product comes the foundation - and Wax Fiber is where every great Blumaan look starts. This is the brand's original and best-selling product, built from the ground up with input from over 50,000 guys, and it still holds its own as one of the most versatile pre-stylers in men's grooming. Apply it to damp hair, blow-dry for volume, and finish with your post-styler of choice - or use it solo for a natural, flexible hold that lasts up to 10 hours without crunch, stiffness, or that telltale \"product-in-hair\" look. Four blended waxes create real structure and fullness, the built-in heat protection means your blow dryer is working with the product rather than against it, and Shea Butter keeps everything from going dry and brittle in the process. Works as a pre-styler, a post-styler, or both. Pairs especially well with Heavy Hold Clay for maximum volume and all-day grip. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Damp hair (pre-style) or dry hair (post-style)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone looking to add serious volume and lasting hold without weight or crunch. Particularly great for fine to medium hair that needs a lift, but versatile enough to work across all hair types. If you blow-dry as part of your routine, Wax Fiber was made for you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume that actually lasts\u003c\/strong\u003e - Four blended waxes create fullness and lift from root to tip that holds for up to 10 hours without going flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre and post-styler in one\u003c\/strong\u003e - Use it before blow-drying to build volume, after to lock in shape, or both for the strongest result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Formulated to shield hair from blow-dryer damage so you can style with confidence every day. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish \u003c\/strong\u003e- No shine, no residue, no greasy look - just clean, natural-looking hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, non-sticky formula\u003c\/strong\u003e - Doesn't weigh hair down or leave that heavy, loaded feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day\u003c\/strong\u003e - Stays pliable so you can reshape without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e - Fine, thick, straight, wavy - Wax Fiber adapts to whatever you're working with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free, sulfate-free, phthalate-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA fresh, clean blend of citrus and black tea lifted by warm, woody undertones. Light enough not to compete with fragrance, present enough to make application feel intentional. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The primary holding agent; provides structure, heat resistance, and natural conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that gives hairstyles all-day control and prevents styles from falling flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Wax) - One of the hardest natural waxes available; adds firm hold and a protective layer to each strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A natural emollient derived from wool that deeply conditions hair and helps retain moisture throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - Softens and nourishes hair while reducing frizz and flyaways, keeping the formula from drying out in the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Castor Oil \u003c\/strong\u003e(Ricinus Communis) - Adds body and thickness to the wax blend while conditioning and smoothing the hair shaft. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry upward with a brush to build volume and shape. Finish with your preferred post-styler - Heavy Hold Clay for maximum grip, or use Wax Fiber alone for a lighter hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a post-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply to dry or near-dry hair and shape into your desired style. Add a touch more if extra hold or texture is needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWax Fiber is where Blumaan started, and it remains the product that defines what the brand is about - community-driven, genuinely functional, and built to perform. It's the kind of pre-styler that changes how you think about your whole routine. Once you understand what a good pre-styler does, you won't go back to skipping the step.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":1789474734093,"sku":"BLUM-OSM","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_d775711a-7ffe-4255-a963-089ccc03847d.jpg?v=1728677378"},{"product_id":"blumaan-monarch-matte-paste-74ml","title":"Blumaan Matte Cream Clay (71g)","description":"\u003cp\u003eNot every look needs maximum grip. Sometimes you want texture, movement, and a clean matte finish without the weight of a heavy clay - and that's exactly what Matte Cream Clay is built for. This is Blumaan's most versatile post-styler: a lightweight cream-clay hybrid that applies effortlessly, holds reliably, and leaves hair looking like it just happened to fall perfectly into place. Where Heavy Hold Clay is built for thick, resistant hair that needs serious control, Matte Cream Clay is the go-to for finer and straighter hair that needs texture and shape without being weighed down.\u003c\/p\u003e\n\u003cp\u003eTwo natural clays - Kaolin and Bentonite - work together to absorb excess oil, boost fullness, and deliver flexible all-day hold. Shea Butter and Grape Seed Oil keep the formula feeling smooth and comfortable, not dry or chalky. The result is a styling clay that actually feels creamy to use. Easy to scoop, quick to emulsify, minimal tugging - and easy to wash out at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thin, straight, and fine hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone with fine, straight, or thin hair who wants texture and definition without heaviness. Also a great everyday option for medium hair types who find heavy clays too much. Works well for textured quiffs, brushbacks, pompadours, middle parts, and natural tousled looks.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-high hold without the weight \u003c\/strong\u003e- Strong enough to keep styles in place all day, light enough not to flatten fine hair or leave it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless application\u003c\/strong\u003e - Scoops cleanly, breaks down quickly between palms, and distributes through hair without tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, natural-looking texture that works for any occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-clay formula for fullness and grip\u003c\/strong\u003e - Kaolin absorbs excess oil for a fresher finish, while Bentonite boosts thickness and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day \u003c\/strong\u003e- Remains pliable so you can adjust your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles \u003c\/strong\u003e- Shea Butter and Grape Seed Oil condition hair at the same time, so it doesn't feel stripped or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash out\u003c\/strong\u003e - Despite a strong hold, the formula rinses out cleanly without needing extra effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, bold blend of spice, wood, and amber. More character than most styling products - present during application but settles quickly once in the hair.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - A gentle natural clay that absorbs excess oil and grease while adding texture and a clean matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A mineral-rich clay that boosts fullness, grip, and thickness for flexible all-day hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax \u003c\/strong\u003e(Cera Microcristallina) - A refined wax that provides smooth, pliable hold without stiffness or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Conditions hair and adds a flexible hold base that allows for easy restyling throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - A deeply nourishing butter that softens hair, reduces frizz, and prevents the dry or chalky feel common in clay-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight oil rich in antioxidants and fatty acids that conditions hair without adding greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract \u003c\/strong\u003e(Laminaria Ochroleuca Extract) - Strengthens hair strands and supports a healthier scalp environment with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol Acetate) - An antioxidant that protects hair from environmental damage and supports long-term hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried hair evenly, distributing from roots to ends. Shape your style using your hands or a brush. Finish with a small additional amount for added texture or hold if needed. For extra volume before styling, pair with Blumaan Volume Cream as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Cream Clay sits in a sweet spot that not every product hits - enough hold for real all-day wear, light enough for fine hair, and smooth enough to be genuinely easy to use. If you've written off clays in the past because they were too heavy or too drying, this is the one to revisit. \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":15848254799987,"sku":"BLUM-MMP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_1de367d4-a80d-423c-b006-ae7cd9023e70.jpg?v=1728677401"},{"product_id":"blumaan-fifth-sample-styling-mask-pomade-109ml","title":"Blumaan Hydrating Pomade (71g)","description":"\u003cp\u003eMost pomades make a trade-off: high hold comes with high shine, a heavy feel, or a formula that dries your hair out over time. Hydrating Pomade doesn't play by those rules. This is a water-based pomade that delivers strong, lasting hold and a natural low-shine finish - while actually leaving your hair in better condition than it found it. Biotin, Panthenol, Hydrolyzed Soy Protein, and Silk Amino Acids aren't filler ingredients here - they're doing real work, conditioning and strengthening hair with every use.\u003c\/p\u003e\n\u003cp\u003eThe formula washes out cleanly without the hot-water battle of wax-based pomades, and it doesn't leave that heavy, coated feeling that traditional pomades are known for. Apply it to clean, dry hair and shape into slick backs, brush backs, or any polished look that needs hold with a finish that doesn't scream \"product.\" \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e:8\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 4\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural low shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thick, medium to long hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants the hold of a pomade without the grease or heaviness. Particularly well-suited to thick and medium-to-long hair types that need real control for cleaner, more polished looks. A great choice for slick backs, brush backs, and defined styles where shine needs to look natural, not wet.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold that lasts\u003c\/strong\u003e - Strong enough to keep thick and longer hair in place all day without re-applying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural low shine\u003c\/strong\u003e - Enough sheen to look polished, not so much that it looks greasy or overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions hair with every use\u003c\/strong\u003e - Biotin, Panthenol, Soy Protein, and Silk Amino Acids work to strengthen and nourish hair over time, not just hold it in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based formula \u003c\/strong\u003e- Washes out easily at the end of the day without the hot-water struggle of traditional wax-based pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight feel\u003c\/strong\u003e - Doesn't load hair down or leave a coated, heavy feeling after application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e - Remains pliable so you can reshape your style throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA clean, fresh burst of peppermint. Cool and invigorating on application, it settles into a subtle, clean-hair scent once styled.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides a strong, flexible hold base that keeps hair in place without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax\u003c\/strong\u003e (Euphorbia Cerifera Wax) - A plant-derived wax that defines and sculpts without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil \u003c\/strong\u003e(Ricinus Communis Seed Oil) - Nourishes and strengthens hair strands with fatty acids and Vitamin E for healthier-looking hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil \u003c\/strong\u003e(Vitis Vinifera Seed Oil) - A lightweight conditioning oil that adds softness and shine without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice) - Soothes the scalp, adds moisture, and helps keep hair hydrated throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e (Vitamin B7) - Supports keratin production and contributes to stronger, healthier hair with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Penetrates the hair shaft to add moisture, improve elasticity, and reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Soy Protein \u003c\/strong\u003e- Strengthens the hair structure and helps repair damage from styling and environmental exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Amino Acids \u003c\/strong\u003e- Ultra-fine proteins that smooth the hair cuticle, add a natural sheen, and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil) - Provides the product's signature fresh scent while stimulating the scalp. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until emulsified. Apply evenly through dry hair and style into your desired look. Finish with a small additional amount for stronger hold where needed. For maximum volume and hold, pre-style with Blumaan Wax Fiber before blow-drying, then finish with Hydrating Pomade. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHydrating Pomade is the rare product that earns its place for what it does on top of the hold - the conditioning ingredients make a genuine difference with regular use, and the easy wash-out alone sets it apart from most pomades in this category. If you've been tolerating a pomade rather than loving it, this is worth the switch.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":17910884401267,"sku":"BLUM-FSSMP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_dfa3b9ab-c7ab-49f5-aff5-ea7d9c2ef2fc.jpg?v=1728677327"},{"product_id":"reuzel-extreme-hold-matte-pomade-113g","title":"Reuzel Extreme Hold Matte Pomade (Size Options)","description":"\u003cp\u003eWhen Leen and Bertus built Reuzel out of their Rotterdam barbershop Schorem, they weren't interested in making products that were good enough — they were interested in making the best. Every formula in the Reuzel lineup was developed and refined through real-world use on real clients, which is why the products hold up the way they do. Decades behind the chair gave these two barbers an instinct for what hair actually needs, and that instinct is evident in every tin and tube they've put their name on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (11\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Sugary Rum — warm, sweet, and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to coarse hair; textured, messy, and high-volume styles; anyone who needs maximum all-day hold with zero shine Reuzel rates this one at 11 out of 10 on hold, and they're not wrong to do it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the strongest formula in the lineup - a water-based pomade that delivers an ironclad grip from morning to night without budging, flaking, or sacrificing the matte finish. It's built for medium to coarse hair that needs serious product to maintain a style, and it's particularly good for dry, textured, high-volume looks where shine would undermine the whole aesthetic. Beeswax provides the humidity-resistant backbone, Castor Oil nourishes the hair strand underneath the hold, and the whole thing washes out cleanly with regular shampoo - which is genuinely impressive for a product at this hold level. If you've tried everything else and nothing sticks, this is the one.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold is for anyone whose hair has defeated every other product they've tried. It's specifically designed for medium to coarse hair that needs maximum control, and it excels at dry, messy, textured styles where you want the look to last all day without touch-ups. It also works as one half of Reuzel's strongest cocktail combo - apply Extreme Hold to damp hair at the roots, let it dry, then pull Pink Grease through the ends for a hold that's genuinely difficult to shift. For a strong hold with more shine, Blue Pomade is the better fit. For slightly less hold with a similar matte finish, the Clay Matte Pomade or Concrete Hold are worth considering. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme hold (11\/10) that locks styles in place all day without budging, flaking, or losing structure - the strongest hold in the entire Reuzel lineup\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a powerful humidity-resistant barrier that actively fights frizz and keeps even coarse, unruly hair exactly where you put it\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with nourishing fatty acids, so your hair is being conditioned underneath all that hold rather than dried out\u003c\/li\u003e\n\u003cli\u003eMatte finish (1\/10) keeps the look clean and natural - no shine, no grease, just pure texture and structure\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out cleanly with regular shampoo despite the extreme hold level - no degreasing shampoo or multiple wash cycles needed\u003c\/li\u003e\n\u003cli\u003eCreates dry, textured, messy styles with real separation and definition that lighter products simply can't achieve\u003c\/li\u003e\n\u003cli\u003eFlexible enough to rework throughout the day - the hold is extreme but not brittle, so minor adjustments are still possible\u003c\/li\u003e\n\u003cli\u003eSugary Rum scent is warm and smooth, a consistent signature across several products in the Reuzel matte range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For Reuzel's strongest hold combination, apply Extreme Hold to damp hair at the roots first, allow to dry, then work Pink Grease through the ends - it's the most hold this lineup can deliver and it'll stand up to just about anything.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the product we reach for when someone comes in saying nothing works on their hair. It's not subtle, it's not for the faint-hearted, and it doesn't pretend to be anything other than what it is — the strongest hold Reuzel makes, in a formula that still washes out cleanly at the end of the day. If your hair is thick, coarse, and stubborn, this is the product that finally has the answer. And if you really want to go nuclear, pair it with Pink Grease as a finisher and nothing - nothing - is moving that style.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":18405008834675,"sku":"RZPOMX338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":18069250375795,"sku":"RZPOMX13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_0662ad85-f301-474d-92dd-359eda2dcef0.jpg?v=1742160467"},{"product_id":"crown-shaving-co-structure-styling-cream-120ml","title":"Crown Shaving Co. Structure Styling Paste (120ml)","description":"\u003cp\u003eA pliable, \u003cstrong\u003eflexible styling paste \u003c\/strong\u003ethat adds good, all-day hold, a subtle, \u003cstrong\u003ematte finish\u003c\/strong\u003e that looks natural, and some volume for thin (or thinning) hair. And if shine and reapplying product aren’t your thing, then look no further. Sulfate and paraben-free, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Either dry or damp hair will do. Grab a little, rub it through your palms and fingers until it’s “gone,” then style your hair as you please. Don’t go overboard or your hair will harden like cement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e If you’ve got a longer cut, start from the root then work your way up so the product’s well distributed.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":18475703435379,"sku":"CSC-SSP","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_aed32f17-b5fb-40ff-b8d2-774bee23bfdd.jpg?v=1694371727"},{"product_id":"suavecito-original-hold-pomade-113g","title":"Suavecito Original Hold Pomade (113g)","description":"\u003cp\u003eSuavecito was born in 2009 out of Santa Ana, California, built on barbershop culture, accessible pricing, and pomades that actually do what they say. The brand has become one of the most recognizable names in modern grooming, not because of flashy marketing, but because the products deliver - and the Original Hold is where it all started.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Original - Natural Eucalyptus and floral musk give the formula a clean, grounded scent with a forest-fresh character that leans masculine without being heavy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and textures; slickbacks, pompadours, side parts, and everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Original Hold Pomade is the benchmark - the product that put Suavecito on barbershop shelves around the world. It has a creamy, easy-spreading consistency that goes into hair without a fight, giving you a medium hold and medium shine finish that sits comfortably between \"I tried a little\" and \"I actually styled my hair today.\" It handles slickbacks, pompadours, side parts, and classic everyday looks without overcommitting on hold or stiffness. Because it's fully water-soluble, it washes out completely with just water - no residue, no build-up, no drama.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Original Hold is for anyone who wants a reliable, no-fuss pomade that plays well with most hair types. If your hair is straight, wavy, or somewhere in between, and you want a style that holds without going crunchy or stiff, this is the one to start with. It's also a great entry point for anyone new to pomades - medium hold and medium shine is forgiving enough to experiment without locking you into one look. For stronger hold, Suavecito's Firme Hold Pomade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePolyquaternium-7 and Polyquaternium-10 form a flexible conditioning film around each strand, delivering hold that \u003cstrong\u003ekeeps hair in place without stiffness or crunch\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium shine\u003c\/strong\u003e gives hair a healthy, groomed finish - enough to look polished, not so much that you look shellacked.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out completely with water alone, no clarifying shampoo required and no residue left behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil\u003c\/strong\u003e and \u003cstrong\u003eMenthol\u003c\/strong\u003e give the formula a cool, refreshing sensation on application and leave a clean, subtle scent throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelaleuca Alternifolia (Tea Tree) Leaf Oil \u003c\/strong\u003eadds mild scalp-conditioning benefits, keeping the roots comfortable under hold.\u003c\/li\u003e\n\u003cli\u003eCreamy, low-drag consistency \u003cstrong\u003espreads evenly through hair\u003c\/strong\u003e without pulling or tugging, making styling quick and frustration-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - if your style shifts, a damp hand is all you need to reshape it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for a more defined finish with moderate shine, or lightly damp hair if you want the shine to punch up a little more. Scoop a quarter-sized amount into your palm and rub it between your hands to warm it up and loosen the consistency. Work it through your hair from roots to ends using your fingertips, making sure it's distributed evenly before combing or shaping into your chosen style. Reactivate with a small amount of water if you want to reshape later in the day. Washes out completely with water at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSuavecito's Original Hold is one of the most straightforward pomades in the shop, and that's exactly why it's worth stocking. It does medium hold and medium shine with zero fuss, washes out with water, and works on most hair types without needing a tutorial. If you've never used a pomade before, this is the right place to start. If you're already a pomade person, it earns a spot in the rotation for days when you want reliable results without thinking too hard about it. For more hold or a matte finish, step across to the Firme Hold or the Matte Pomade - but the Original is the one that built the reputation.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":31473322033267,"sku":"P001NN","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Pomade_OG_Hold_Front.jpg?v=1711735888"},{"product_id":"suavecito-firm-hold-pomade-113g","title":"Suavecito Strong Hold Pomade (113g)","description":"\u003cp\u003eSuavecito built its reputation on pomades that work, and the Firme Hold is the one that gets called in when the Original isn't enough. California barbershop roots, no-nonsense formulation, and a loyal following that keeps coming back - Firme is what happens when you take everything that made the Original great and dial up the grip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or stubborn hair; pompadours, side parts, and slickbacks \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Firme Hold Pomade is Suavecito's step up for hair that needs more convincing. Same creamy, easy-spreading consistency as the Original, same medium shine finish, but with noticeably more grip - the kind that keeps a pompadour up through a full day without reapplication. It still washes out completely with water, which puts it in rare company for a strong-hold product. If your hair has a habit of doing its own thing by noon, Firme is the answer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for thick, curly, or stubborn hair that shrugs off lighter products by midday. If you're wearing a pompadour, a slicked side part, or any style that needs to hold its shape through a long day, the Firme is where to start. It also works well on finer hair where you want maximum control without the weight of a clay or wax-based formula. For medium hold with the same easy washout, the Original Hold is the step down - and for a strong hold with a matte finish, the Clay Pomade is worth a look. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP (polyvinylpyrrolidone) forms a strong, flexible hold film around each strand, \u003cstrong\u003elocking styles in place through humidity and movement\u003c\/strong\u003e without leaving hair brittle or crunchy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-8 Beeswax\u003c\/strong\u003e adds structure and body to the hold, giving the formula enough backbone to manage thick or resistant hair textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, keeping strands pliable and reducing the stiffness you often get with strong-hold products.\u003c\/li\u003e\n\u003cli\u003ePEG-40 Hydrogenated Castor Oil acts as an emulsifier that keeps the formula \u003cstrong\u003esmooth and easy to spread\u003c\/strong\u003e, even with the increased hold strength.\u003c\/li\u003e\n\u003cli\u003eSimethicone smooths the hair cuticle as you style, contributing to the \u003cstrong\u003emedium shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e along the way. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out completely with water alone - no clarifying shampoo, no build-up, no residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - a damp hand reactivates the formula if you need to reshape your style without starting over. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for a defined, controlled finish, or lightly damp hair if you want the shine to come up a notch. Scoop a quarter-sized amount into your palm and rub it between your hands to soften the consistency. Work it through your hair from roots to ends using your fingertips, distributing evenly before combing or shaping into your style. For a pompadour or slickback, follow with a comb to get the edges tight. Reactivate with a small amount of water if you want to reshape later in the day. Washes out fully with water at the end of the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf the Original Hold is Suavecito's everyday driver, the Firme is what you reach for when you actually need your hair to stay where you put it. Strong hold, medium shine, fully water-soluble - that combination is harder to find than it sounds, and Suavecito nails it here. It's one of the most recommended pomades in the shop for a reason: it works on most hair types, requires no special shampoo to remove, and doesn't make your hair feel like it's been shellacked. For anyone with thick or stubborn hair who's been fighting with weaker products, this is the one to try first.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":44725007909103,"sku":"P002NN-1","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Pomade_Firme_Hold__Front.jpg?v=1711735908"},{"product_id":"suavecito-firme-clay-pomade-113g","title":"Suavecito Clay Pomade (Size Options)","description":"\u003cp\u003eSuavecito's Clay Pomade takes the brand's barbershop reliability and rebuilds it on a clay base, swapping the water-based ease of the Original and Firme for something with more grip, more texture, and a finish that sits closer to natural than polished.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, short, or stubborn hair; textured, messy, and defined styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClay Pomade is built for hair that needs grip more than gloss. Bentonite and Kaolin clays give it a strong hold with genuine texture and definition, while Beeswax and Carnauba Wax add structure without making the formula stiff or brittle. The low shine finish keeps things looking natural and intentional rather than slicked or lacquered. It is particularly effective on fine hair, where the clay adds volume and grip that lighter water-based products struggle to deliver. Washout is moderate - a good shampoo will clear it out, though it will not rinse away with water alone the way the Original or Firme do.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the go-to for fine or short hair that needs a strong hold without the weight or shine of a traditional pomade. It also works well on thicker, more stubborn hair where a textured, undone finish is the goal. If your style is more about definition and grip than polish and gloss, this is where the Suavecito range points you. For strong hold with zero shine and a fully matte result, this and the Matte Pomade are the two to consider - the Clay edges ahead when texture and volume are the priority.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite\u003c\/strong\u003e and \u003cstrong\u003eKaolin\u003c\/strong\u003e \u003cstrong\u003eClays\u003c\/strong\u003e provide the core grip, expanding slightly on contact with hair to add texture, definition, and volume that water-based formulas cannot replicate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e forms a flexible structural layer over each strand, delivering strong hold that stays workable rather than going stiff or crunchy through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopernicia Cerifera (Carnauba) Wax\u003c\/strong\u003e adds a secondary layer of texture and hold, contributing to the low shine finish without crossing into matte territory.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e conditions the hair during styling, keeping strands supple under the weight of a strong-hold formula and preventing that dry, dusty feel common in clay products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Esters\u003c\/strong\u003e mimic the hair's natural sebum, blending into the formula to add softness and reduce the heaviness that some clay pomades leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e and \u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e absorb excess oil at the roots, adding lift and grip at the base while keeping the finish clean and low shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E) \u003c\/strong\u003eprovides antioxidant conditioning benefits, supporting hair health with each use rather than just holding it in place. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair - this formula is built for a dry application and performs best that way. Scoop a fingernail-sized amount into your palm, as the formula is thicker than a standard pomade and a little goes a long way. Rub between your palms to warm the product and soften it before applying. Work into the ends of your hair first, then move toward the roots, distributing evenly throughout. Shape with your fingers for a textured, natural finish, or follow with a comb for something more defined. Wash out with shampoo - this formula will not rinse with water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the product in the Suavecito range that does something the others cannot - it adds genuine texture and volume at the root, which makes it the right call for anyone with fine hair that loses its shape by midday. The strong hold and low shine combination is also one of the more versatile finishes in the lineup, sitting comfortably between the polished look of the Firme and the full matte of the Matte Pomade. If you have been relying on a dry shampoo for volume and grip, this is worth trying as a direct replacement that also styles at the same time.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"113g","offer_id":48223677219055,"sku":"P254NN-1","price":25.0,"currency_code":"CAD","in_stock":false},{"title":"65g","offer_id":48223677251823,"sku":"P618NN","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_3d69b1d1-653a-4529-984a-94d527a46cb4.jpg?v=1729022670"},{"product_id":"morris-motley-matte-styling-balm-100g","title":"Morris Motley Matte Styling Balm (Size Options)","description":"\u003cp\u003eExperience refined texture and effortless style with Morris Motley Matte Styling Balm, a premium grooming essential created for the man who values design, quality, and performance. Crafted by the Australian styling house that made its name blending barber roots with contemporary luxury, this matte balm delivers natural texture, soft control, and a true matte finish - all while nurturing hair with botanical oils and clays.\u003c\/p\u003e\n\u003cp\u003eWhether you’re shaping refined everyday styles or adding understated separation to textured hair, this balm brings professional styling principles into your daily routine. \u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePeople seeking \u003cstrong\u003erefined, understated texture \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eShort to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eFine to medium hair types looking for control without weight\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a \u003cstrong\u003enatural matte finish\u003c\/strong\u003e with\u003cstrong\u003e flexible hold \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eGroomers who appreciate high-quality, design-driven formulations \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMattifying finish\u003c\/strong\u003e for natural, designer-caliber style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible\u003c\/strong\u003e, \u003cstrong\u003etouchable hold\u003c\/strong\u003e without stiffness or stickiness\u003c\/li\u003e\n\u003cli\u003eAdds \u003cstrong\u003etexture\u003c\/strong\u003e and \u003cstrong\u003eseparation\u003c\/strong\u003e with effortless shape\u003c\/li\u003e\n\u003cli\u003eNourishing botanical base supports hair health\u003c\/li\u003e\n\u003cli\u003eClean application with no residue or flaking\u003c\/li\u003e\n\u003cli\u003eReworkable during the day for evolving style\u003c\/li\u003e\n\u003cli\u003eThis isn’t just styling - it’s styling that feels and smells premium. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eMorris Motley balances \u003cstrong\u003enatural waxes, clays, and conditioning oils\u003c\/strong\u003e to create a balm that provides controlled texture without heaviness. Kaolin and bentonite clays absorb excess oil while botanicals like olive, moringa, and macadamia oils nourish hair, making this balm both performance-driven and sensorially rich. The texture supports shape and lift while maintaining a soft, touchable feel that evolves throughout your day. The result: style that looks intentional, not forced.\u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA refined, aromatic signature — earthy yet bright, grounded in natural botanicals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bitter Orange, Bergamot, Citron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHeart Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Geranium Bourbon, Lavandin, Juniper\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Peru Balsam, Amyris, Sandalwood A fresh, elegant finish that subtly complements your daily routine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood\u003c\/strong\u003e (Santalum Spicatum Wood Water) - Supports conditioning and delivers its signature warm depth. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Olive Oil \u0026amp; Olive Unsaponifiables\u003c\/strong\u003e - Nourish hair and boost manageability without weight. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oils\u003c\/strong\u003e + \u003cstrong\u003eNatural Waxes\u003c\/strong\u003e (Carnauba, Candelilla) - Provide structure and flexible texture for matte styling. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin \u0026amp; Australian Bentonite Clay\u003c\/strong\u003e - Absorb excess surface oil and help deliver true matte finish. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoringa, Macadamia \u0026amp; Jojoba Oils\u003c\/strong\u003e - Lightweight botanical oils that nourish hair while preventing dryness. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Native Extracts\u003c\/strong\u003e (Tasmanian Pepper, Lilli Pilli, Emu Apple) - Deliver antioxidant support and promote scalp comfort. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a small amount between palms\u003c\/li\u003e\n\u003cli\u003eApply to dry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003eDistribute from roots to ends\u003c\/li\u003e\n\u003cli\u003eStyle with fingers for texture or a comb for shape\u003c\/li\u003e\n\u003cli\u003eAdd more if needed for additional definition\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePro Tip: Warm the balm in your hands first to ensure even application and a seamlessly natural finish. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This - Luxury You Can Wear\u003c\/h2\u003e\n\u003cp\u003eMorris Motley isn’t just another styling brand - it’s a thoughtful fusion of barbering heritage and modern design philosophy. Their products are created for men who care about detail and expect performance.\u003c\/p\u003e\n\u003cp\u003eAt MASC, we recommend this matte styling balm to guys who want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA more refined approach to texture\u003c\/li\u003e\n\u003cli\u003eGrooming products that feel as premium as they perform\u003c\/li\u003e\n\u003cli\u003eEveryday styling that doesn’t look like “product”\u003c\/li\u003e\n\u003cli\u003eFlexible hold that adapts to real life It sits beautifully in a luxury grooming cabinet - but it’s also practical enough for daily wear. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eSantalum spicatum wood (sandalwood) water, hydrogenated olive oil (and) olea europaea (olive) fruit oil (and) olea europaea (olive) oil unsaponifiables, ricinus communis (castor) seed oil, hydrogenated castor oil, copernica cerifera (carnuaba) cera, crambe abyssinica seed oil, euphorbia cerifera (candelilla) cera, hydroxystearic acid, beta-sitosterol, rhus verniciflua (berry) peel cera, tocopherol, helianthus (sunflower) annus seed oil, citrus aurantium dulcis (orange) peel cera, rhus vernicflua (berry) peel cera, moringa oil, hydrogenated moringa oil esters, macadamia integrifolia seed oil, simmondsia chinensis (jojoba) seed cera, glycerin, propanediol, kaolin, bentonite, cetearyl alcohol, peg-40 hydrogenated castor oil, silica, oleth 5, sorbitan caprylate (and) propanediol (and) benzoic acid, magnesium aluminum silicate, fragrance (parfum) citrus limon (lemon) peel oil, citrus aurantifolia (lime) peel oil, tocopherols, caramel, glycerin (and) water (and) tasmannia lanceolata (tasmanian pepper) fruit extract (and) syzygium luehmanni (clove lilli pilli) fruit extract (and) kunzea pomifera (emu apple) fruit extract, citral, citronellol, eugenol, geranoil, limonene, linalool.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat makes this different from a clay or paste?\u003c\/strong\u003e This balm blends condition and control — matte texture without the rigidity of clay or heavy feel of paste.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it weigh down fine hair?\u003c\/strong\u003e No. Its lightweight botanical base supports texture while remaining low-weight.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-shape during the day?\u003c\/strong\u003e Yes - the flexible hold lets you touch up or restyle without stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it leave buildup or flakes?\u003c\/strong\u003e No - formulated for a clean matte finish with zero residue.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this suitable for textured or wavy hair?\u003c\/strong\u003e Yes - it enhances natural separation and definition without crunch.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e \u003c\/p\u003e","brand":"Morris Motley","offers":[{"title":"100g","offer_id":46416699883759,"sku":"MMMSB100","price":72.0,"currency_code":"CAD","in_stock":true},{"title":"50g","offer_id":46416699916527,"sku":"MMMSB50","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_0893e50e-30ba-436f-8d31-4d10ca8868f4.jpg?v=1742160476"},{"product_id":"firsthand-all-purpose-pomade-88ml","title":"Firsthand All-Purpose Pomade (88ml)","description":"\u003ch2\u003eStrong Hold. Polished Finish.\u003c\/h2\u003e\n\u003cp\u003eFirsthand All-Purpose Pomade delivers reliable hold with a clean, low-shine finish. This versatile styling product is perfect for sleek styles, classic side parts, or taming flyaways while maintaining flexibility and control.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold\u003c\/strong\u003e - Keeps styles structured and controlled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Shine Finish\u003c\/strong\u003e - Creates a polished, natural look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling\u003c\/strong\u003e - Ideal for slicked-back styles or everyday grooming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Washes out easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal and floral with light woodsy notes.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides structure and long-lasting hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Moisturizes and helps tame hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e - Helps reduce frizz and improve hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands\u003c\/li\u003e\n\u003cli\u003eApply evenly to damp or dry hair and style as desired\u003c\/li\u003e\n\u003cli\u003eAir dry or blow dry. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified recyclable paper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964850430142,"sku":"FHS-APP-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_5e0a9404-21ed-4e4f-a734-8639c07e4fe0.jpg?v=1675115204"},{"product_id":"firsthand-texturizing-clay-88ml","title":"Firsthand Texturizing Paste (88ml)","description":"\u003ch2\u003eFlexible Hold. Natural Texture.\u003c\/h2\u003e\n\u003cp\u003eFirsthand Texturizing Paste delivers effortless volume and movement with a natural finish. This lightweight styling formula adds texture to both short and longer hairstyles while maintaining flexibility and softness.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Texture \u0026amp; Volume\u003c\/strong\u003e - Perfect for relaxed, tousled styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Hold\u003c\/strong\u003e - Maintains movement while keeping styles controlled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Finish\u003c\/strong\u003e - Leaves hair looking effortless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Washes out easily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal and floral with light woodsy notes.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds texture and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil \u003c\/strong\u003e- Provides hydration and softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Helps smooth and condition hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Kernel Oil \u003c\/strong\u003e- Adds moisture and softness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair and style as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified recyclable paper \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964857344190,"sku":"FHS-TC-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_84ef4c06-599d-4c79-82dd-efaffde62bdd.jpg?v=1669503052"},{"product_id":"firsthand-clay-pomade-88ml","title":"Firsthand Clay Pomade (88ml)","description":"\u003ch2\u003eStrong Hold. Matte Finish. Big Volume.\u003c\/h2\u003e\n\u003cp\u003eFirsthand Clay Pomade delivers exceptional hold and structure while maintaining a natural matte finish. \u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eA \"no-limits\" styler. \u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\"The best hair clay.\" - GQ.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated with kaolin clay and nourishing plant oils, this best-selling styling clay adds volume and definition to shorter hairstyles while keeping hair healthy and hydrated. \u003c\/p\u003e\n\u003cp\u003ePerfect for bold, textured styles that need reliable all-day hold. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold\u003c\/strong\u003e - Keeps styles in place throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMatte Finish\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Creates natural-looking texture without shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAdds Volume\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Clay and waxes provide lift and structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWater-Based Formula\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Rinses out easily without buildup \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal, and floral with light woodsy notes and a fresh finish.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Provides hold and volume while improving elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eArgan Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e Strengthens and nourishes hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAloe Vera\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Hydrates hair and soothes the scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Supports healthy hair and scalp.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands.\u003c\/li\u003e\n\u003cli\u003eWork through damp or dry hair and style as desired.\u003c\/li\u003e\n\u003cli\u003eAir dry or blow dry for additional volume. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified paper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964854198462,"sku":"FHS-CP-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_e81152f1-c68b-4135-9d55-ad6836b0fd6c.jpg?v=1669416407"},{"product_id":"blumaan-ultimate-high-hold-system","title":"Blumaan Ultimate High Hold System","description":"\u003cp\u003eThe secret to serious, all-day hold isn't just the finishing product - it's what you do before it. The Ultimate High Hold System pairs Wax Fiber with Hydrating Pomade in a two-step routine built for anyone who needs maximum hold with a natural, low-shine finish that lasts from morning through to evening.\u003c\/p\u003e\n\u003cp\u003eWax Fiber goes into damp hair first. Blow-dry it upward with a brush to build volume, create a foundation of hold, and tame thickness before the finishing product goes in. Once your base is set, Hydrating Pomade locks it in - adding high hold, a conditioning hit of Biotin, Panthenol, and Silk Amino Acids, and a natural low-shine finish that looks refined rather than product-heavy.\u003c\/p\u003e\n\u003cp\u003eThe combination works because Wax Fiber does the volume work so Hydrating Pomade can focus entirely on hold and finish. The result is a style that stays exactly where you put it, without feeling stiff or weighed down. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants all-day hold and serious volume with a clean, natural-looking finish. Particularly well-suited to medium to thick hair types who need hold that genuinely lasts. Works across a range of styles - quiffs, pompadours, slick backs, brush backs, and beyond.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWax Fiber\u003c\/strong\u003e - heat-activated pre-styler for volume, hold, and heat protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Pomade\u003c\/strong\u003e - high-hold, low-shine water-based pomade with conditioning ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum hold that lasts all day\u003c\/strong\u003e - The pre-styler and pomade combination delivers hold that stays without needing mid-day touch-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerious volume at the foundation\u003c\/strong\u003e - Wax Fiber builds real lift during blow-drying that the Hydrating Pomade then locks in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural low-shine finish\u003c\/strong\u003e - Polished and intentional without looking greasy or overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair-conditioning ingredients in every step\u003c\/strong\u003e - Shea Butter in Wax Fiber and Biotin, Panthenol, and Silk Amino Acids in Hydrating Pomade actively nourish while you style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection built in \u003c\/strong\u003e- Wax Fiber shields hair from blow-dryer damage during the pre-styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash-out \u003c\/strong\u003e- Hydrating Pomade is water-based and rinses clean without the hot-water struggle of traditional pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Two full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a dime-sized amount of Wax Fiber to damp, towel-dried hair and distribute evenly from roots to tips. Blow-dry upward with a brush to build volume and establish the foundation of hold. Once hair is at 90% dry, apply a small amount of Hydrating Pomade and work through to refine the style and lock in hold. Use hands or a comb to shape your final look.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe pre-styler and pomade combination is one of Blumaan's most proven pairings, and it's easy to see why once you try it. Wax Fiber changes what's possible with a pomade finish - the volume is there before the hold locks it in, so the result is more lift, more structure, and hold that actually holds. If all-day volume and grip is what you're after, this is the system.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39957897085118,"sku":"BLUM-UHH-SYSTEM","price":63.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_7b9af71e-cc01-4944-9826-329c9cf6dec2.jpg?v=1728677404"},{"product_id":"blumaan-thick-hair-control-system","title":"Blumaan Thick Hair Control System","description":"\u003cp\u003eThick hair doesn't just need hold - it needs a system. The Thick Hair Control System pairs two of Blumaan's most powerful products into a proven two-step routine that gives you the volume, control, and all-day grip that thick, stubborn hair actually requires.\u003c\/p\u003e\n\u003cp\u003eStep one is Wax Fiber - applied to damp hair and blow-dried to tame and control thickness while building a foundation of volume and structure. Step two is Heavy Hold Clay - worked through after blow-drying to lock in the look with Blumaan's maximum-hold clay, adding extreme texture and keeping even the most unruly hair in place for 8 hours or more.\u003c\/p\u003e\n\u003cp\u003eEach product is strong enough to use on its own. Together, they cover everything: volume, texture, hold, and all-day staying power. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for thick, coarse, and wavy hair that laughs at lighter products. If standard clays or creams don't last past mid-morning, this two-step system is the solution. What's Included Wax Fiber - the heat-activated pre-styler that tames thick hair and builds volume Heavy Hold Clay - Blumaan's strongest clay for maximum texture and all-day grip \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls stubborn thickness\u003c\/strong\u003e - Wax Fiber tames even the most resistant thick hair during blow-drying, giving you a workable base before you even reach for the clay.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum hold that lasts \u003c\/strong\u003e- Heavy Hold Clay provides Blumaan's highest level of hold, keeping thick hair in place all day without re-applying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerious volume and texture\u003c\/strong\u003e - The combination builds real lift and definition that holds its shape from morning to night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection built in \u003c\/strong\u003e- Wax Fiber shields hair from blow-dryer damage during the pre-styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing ingredients throughout\u003c\/strong\u003e - Five organic oils, plant proteins, and amino acids in Heavy Hold Clay actively condition hair while you style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Two full-size products at a bundle saving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formulas, ethically made.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount of Wax Fiber, emulsify between palms, and apply to damp, towel-dried hair. Blow-dry upward with a brush to build volume and tame thickness. Once hair is 90% dry, scoop a dime-sized amount of Heavy Hold Clay and emulsify between palms. Work through hair and shape your desired style. Add a touch more clay for extra texture or hold if needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlumaan's best-selling bundle for a reason - the Thick Hair Control System solves the specific problem that thick hair presents better than any single product can. The pre-styler and post-styler work together in a way that's immediately noticeable: more volume, better control, and hold that actually holds. If thick hair has always been a battle for you, this is the system that changes that. \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39958282272958,"sku":"BLUM-THC-SYSTEM","price":63.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_445a129e-04f4-44be-9d35-24d0b6231f1c.jpg?v=1728677333"},{"product_id":"reuzel-concrete-hold-matte-pomade-size-options","title":"Reuzel Concrete Hold Matte Pomade (95g)","description":"\u003cp\u003e\u003cstrong\u003eSTRONG HOLD - NO SHINE - WATER SOLUBLE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. It’s non-flaking formula means no crumbs on your shoulders and no loss of hold, either.  \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and \u003cstrong\u003ecastor oil \u003c\/strong\u003ekeep hair full and moisturized\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out easily without buildup\u003c\/li\u003e\n\u003cli\u003eSubtle \u003cstrong\u003evanilla cola scent\u003c\/strong\u003e lends a sweet edge to a strong style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFix your hair as solid as a city street, without the grease and grime of an alleyway. Reuzel Concrete Hold Matte Pomade keeps your style in place with a water-soluble formula that’ll wash right out when the day is done.\u003c\/p\u003e\n\u003cp\u003eEmulsify and apply, working from root to tip. Want a hold that’s firm but flexible? Blow dry with Reuzel Clay Spray and then add Reuzel Concrete Hold Matte Pomade.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":40773067145406,"sku":"RZCON338","price":33.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_1921bec0-2e01-46b1-b2ef-41d647ff7a86.jpg?v=1775065793"},{"product_id":"hanz-de-fuko-claymation-trio-3-x-56g","title":"Hanz de Fuko Claymation Trio (3 x 56g)","description":"\u003cp\u003eThe Claymation Trio is three jars of the flagship Hanz de Fuko styling product at a better-value price point. Same high hold, same matte finish, same natural ingredient profile - just more of it. If Claymation has become a regular in your routine, the Trio is the smarter way to stock up. All the same product detail applies - see the individual Claymation listing for the full breakdown below. \u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that built its reputation by doing something the hair styling world needed badly - making products that actually work with your hair instead of just sitting on top of it. Every formula in the range is packed with certified organic extracts and plant-derived ingredients, so you're conditioning your hair at the same time as styling it. \u003cstrong\u003eClaymation is the flagship\u003c\/strong\u003e, and for good reason.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-wax hybrid, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e For: Straight, wavy, and thick hair; textured, defined, and structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClaymation is what you get when a clay and a wax are combined into something that performs better than either does alone. The clay side brings grip, texture, and a matte finish. The wax side brings pliability, structure, and all-day hold that doesn't go brittle or crunchy. The result is a high-hold product that keeps your style exactly where you put it while staying workable enough to reshape throughout the day - no helmet hair, no stiffness, no flaking. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClaymation is the go-to for anyone who wants strong, reliable hold with a natural matte finish. It works best on straight, wavy, or thick hair, and handles everything from a structured modern quiff to a textured crop or defined side part. If you want high hold with shine rather than matte, Gravity Paste or Heavymade are worth a look. For medium hold with a similar matte character, Sponge Wax or Quicksand are the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite\u003c\/strong\u003e and \u003cstrong\u003eKaolin Clays\u003c\/strong\u003e provide the core grip and texture, expanding slightly on contact with hair to add definition and volume that wax-only products struggle to match.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e forms a flexible structural layer that keeps styles locked in place through a full day without going stiff, crunchy, or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer and PVP\u003c\/strong\u003e work together as hold polymers, reinforcing the clay-wax structure with a film that maintains shape through humidity and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Esters \u003c\/strong\u003emimic the hair's natural oils, blending into the formula to condition each strand during styling and prevent the dry, dusty feel that some clay products leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelianthus Annuus (Sunflower) Seed Oil \u003c\/strong\u003elocks moisture into the hair shaft, keeping strands healthy and pliable under a high-hold formula. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e and \u003cstrong\u003eSqualene\u003c\/strong\u003e deliver antioxidant conditioning benefits, supporting scalp and hair health with every use rather than just holding things in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble formula \u003c\/strong\u003ewashes out cleanly with shampoo, with no heavy residue or build-up left behind.\u003c\/li\u003e\n\u003cli\u003eRemains \u003cstrong\u003epliable\u003c\/strong\u003e and \u003cstrong\u003ereworkable\u003c\/strong\u003e throughout the day - run damp fingers through your hair to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for the best matte result. Scoop a pea-sized amount into your palm - this is a high-performance formula and a little goes further than you'd expect. Rub vigorously between both palms to warm and activate the product until it becomes smooth and workable. Push and work through your hair from roots to ends using your fingertips, distributing evenly before shaping into your style. Build up with a second small amount if your hair is particularly thick or long. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClaymation is one of the most consistently recommended products in the shop, and it earns that position every time. High hold, genuine matte finish, stays workable all day, and conditions your hair while it does it - that's a combination that very few products in this category actually deliver on. It's the first product we'd point anyone toward who wants strong hold without the stiffness or the compromise on hair health. If you're building out a Hanz de Fuko kit, this is where to start. The Trio option is worth considering if Claymation becomes part of your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":42561759838447,"sku":"HDF-CL3","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_5f5099e7-5f72-41fa-85b9-2e1bdb7f00b1.jpg?v=1649644131"},{"product_id":"hanz-de-fuko-quicksand-trio-3-x-56g","title":"Hanz de Fuko Quicksand Trio (3 x 56g)","description":"\u003cp\u003eThe Quicksand Trio is three jars of Hanz de Fuko's dual-purpose styling and oil-absorbing formula at a better-value price point. If Quicksand has earned a permanent spot in your routine - whether as your daily styler, your second-day refresh, or your pre-styler - the Trio is the smarter way to keep it stocked. Same formula, same results, better value. See be;pw for the full product breakdown for Quicksand.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that built its name on hybrid formulas that solve two problems at once - and Quicksand is the clearest example of that philosophy in action. Part styling product, part dry shampoo, it was built specifically for the hair that needs volume and texture without anything heavy sitting on top of it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Ultra-Matte (dry, zero shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax and botanical blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or oily hair; second-day hair; beach-textured and high-volume styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eQuicksand delivers that coveted sea salt texture - the kind of grip and volume that looks effortless but actually holds. The secret is Diatomaceous Earth, a soft granular mineral that absorbs excess oil at the roots instantly, lifting hair away from the scalp and creating friction between strands that adds genuine grip from the inside out. The result is high hold with zero weight, an ultra-matte finish that looks completely natural, and serious lift that lasts through the day. It works equally well as a standalone styler, a second-day refresh, or a pre-styler layered under other products for amplified control.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eQuicksand is built for anyone with fine, flat, or oily hair that needs volume and grip without weight. It's also the strongest option in the Hanz de Fuko range for second-day hair - a small amount worked into the roots refreshes the style, absorbs excess oil, and adds lift without needing a full wash. If you've been relying on dry shampoo between washes, Quicksand does that job and styles at the same time. For high hold with some shine rather than the dry matte finish, Gravity Paste or Claymation are worth comparing.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e absorbs excess oil at the roots on contact, \u003cstrong\u003elifting flat hair\u003c\/strong\u003e away from the scalp and adding \u003cstrong\u003egrip and texture\u003c\/strong\u003e between strands without any added weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay \u003c\/strong\u003ereinforces the grip, adding further \u003cstrong\u003etexture and definition\u003c\/strong\u003e that gives the formula its high-hold character despite the lightweight, powder-like consistency.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax provides a \u003cstrong\u003eflexible structural layer\u003c\/strong\u003e that \u003cstrong\u003ekeeps styles in place \u003c\/strong\u003ethrough the day without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Ricinus Communis (Castor) Seed Oil \u003cstrong\u003econdition the hair\u003c\/strong\u003e during styling, preventing the dry or stripped feeling that oil-absorbing products can sometimes leave behind.\u003c\/li\u003e\n\u003cli\u003eEquisetum Arvense (Horsetail Fern) Extract\u003cstrong\u003e soothes the scalp\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e, making Quicksand genuinely conditioning rather than just a styling tool.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Extract and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003erefresh the scalp\u003c\/strong\u003e on application, adding a clean, invigorating sensation that works particularly well on second-day hair.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Soy, Rice, Wheat, and Corn Proteins reinforce the hair shaft with each use,\u003cstrong\u003e improving strength and resilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant complex that protects and nourishes the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003eWorks as a \u003cstrong\u003estandalone styler\u003c\/strong\u003e, a \u003cstrong\u003esecond-day refresher\u003c\/strong\u003e, or\u003cstrong\u003e layered under\u003c\/strong\u003e other Hanz de Fuko products as a pre-styler for amplified grip and volume. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor second-day hair and volume at the roots, apply to dry hair. Rub a small pinch between your fingertips and work into the roots first, using your fingers to lift and build volume before distributing through the lengths. For gravity-defying volume from scratch, apply to damp hair and blow-dry upward while working the product through. As a pre-styler, apply Quicksand first on dry or damp hair, then follow with your chosen Hanz de Fuko styling product on top for extra grip and hold. Start with less than you think you need - the formula is concentrated and builds quickly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eQuicksand is one of those products that solves a problem most styling products don't even acknowledge. Fine or oily hair that loses volume by noon needs something that absorbs oil and adds grip at the root - not just a product that coats the outside of the hair. The dry shampoo functionality built into a high-hold styler is genuinely useful on a daily basis, and the botanical ingredient list means your hair is being conditioned at the same time. If flat hair or second-day oiliness is your main complaint, this is one of the best answers in the shop. The Trio is the obvious choice once it becomes part of your regular routine.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":42561768161519,"sku":"HDF-QS3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_ad592965-4b62-4348-8f00-4de0ef355ade.jpg?v=1649645774"},{"product_id":"suavecito-texturizing-powder-50g","title":"Suavecito Texturizing Powder (28.3g)","description":"\u003cp\u003eFlat hair is a different problem than unruly hair, and it needs a different solution. Suavecito's Texturizing Powder is built specifically for hair that lacks volume and grip at the root - the kind that looks fine after styling but loses all its shape and lift within an hour. One shake of this into dry hair and the difference is immediate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Original Suavecito barbershop\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine or flat hair; high volume, textured, and natural styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Texturizing Powder works differently to every other product in the Suavecito range. Rather than coating the hair with a hold film, it absorbs excess oil at the roots and creates friction between strands, which lifts the hair and adds grip from the inside out. The result is volume that feels weightless because there is nothing heavy sitting on top of it. The matte finish is invisible - no product sheen, no residue, no detection. Strong hold for a powder product means serious grip and texture rather than the structural lock of a pomade, so it works best for styles shaped with the fingers rather than combed tight.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Texturizing Powder is for anyone with fine, flat, or low-volume hair that needs grip and lift without weight. It is also a strong option as a base layer under other styling products - apply the powder first for volume and grip, then follow with a small amount of pomade or cream on top for definition and finish. If you have been reaching for dry shampoo between washes to refresh volume, the Texturizing Powder does that job and styles at the same time. Not suited to thick or coarse hair where the effect will be minimal.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZea Mays (Corn) Starch\u003c\/strong\u003e and\u003cstrong\u003e Tapioca Starch\u003c\/strong\u003e absorb excess oil at the roots instantly, lifting flat hair away from the scalp and creating the appearance of volume without any added weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay \u003c\/strong\u003eadds grip and texture between strands, giving the formula its strong hold character and keeping styles in place through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate\u003c\/strong\u003e provides additional oil absorption and a completely matte finish, ensuring the powder remains invisible in the hair with no product sheen or residue.\u003c\/li\u003e\n\u003cli\u003eAluminum Starch Octenylsuccinate \u003cstrong\u003eprevents the powder from clumping or caking\u003c\/strong\u003e during application, allowing for even, controlled distribution directly onto dry hair.\u003c\/li\u003e\n\u003cli\u003ePullulan forms a \u003cstrong\u003eflexible hold\u003c\/strong\u003e film around each strand once the powder is worked in, adding structure and longevity to the grip without stiffness.\u003c\/li\u003e\n\u003cli\u003eCompletely \u003cstrong\u003eweightless formula\u003c\/strong\u003e adds \u003cstrong\u003evolume and hold \u003c\/strong\u003ewithout any of the heaviness associated with wax, clay, or cream-based styling products.\u003c\/li\u003e\n\u003cli\u003eWorks equally well as a standalone styling product or as a base layer under pomades and creams to boost their grip and longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair only - moisture will reduce the powder's effectiveness significantly. Sprinkle a small amount directly into the palm of your hand or onto the hair at the roots, starting with less than you think you need as it is easy to build up and harder to take back. Work through the hair with your fingers, focusing on the roots for volume and lift, then through the lengths for texture and grip. Shape into your desired style using your fingers - the powder responds best to finger styling rather than combing. Add more in small increments if you need additional hold or volume. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Texturizing Powder earns its place in the Suavecito range by doing something none of the pomades can - it adds genuine root volume and grip without putting anything heavy on the hair. For fine hair in particular, it is one of the most effective styling tools in the shop, and the fact that it doubles as a dry shampoo between washes makes it genuinely useful on a daily basis. It also works well layered under the Matte Pomade or Clay Pomade for anyone who wants to boost hold and volume before adding definition on top. If flat hair is your main complaint, this is the place to start.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":43240977334511,"sku":"P335NN-NA-OS","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dc2652b5-23ea-4e49-ac36-41a6e043d6ee.jpg?v=1736664733"},{"product_id":"the-bearded-chap-natural-matte-cream-130g","title":"The Bearded Chap Natural Matte Cream (130g)","description":"\u003cp\u003eWinner of Best Men's Hair Styling Product at the Australian Modern Barber Awards 2024, the Natural Matte Cream is The Bearded Chap's most versatile styling product - a \u003cstrong\u003efirm-hold cream\u003c\/strong\u003e that works across all hair types and lengths without the heaviness, grease, or residue of traditional wax or oil-based products.\u003c\/p\u003e\n\u003cp\u003eThe formula is \u003cstrong\u003ewater-based\u003c\/strong\u003e, which means it spreads easily through the hair, rinses cleanly from the hands, and washes out without leaving build-up behind. The hold is genuine and firm - strong enough for thick, coarse, or hard-to-control hair - while the finish stays matte and natural throughout the day. A Kaolin clay base adds texture and grip, beeswax provides the structure, and a conditioning blend of glycerin and plant-derived emollients keeps the hair from feeling dry or stiff under the hold.\u003c\/p\u003e\n\u003cp\u003eThe scent is \u003cstrong\u003eCaramel and Vanilla\u003c\/strong\u003e - rich, warm, and distinctly dessert-adjacent. It's the kind of scent that draws a second comment. Handcrafted in small batches at The Bearded Chap's Brisbane factory. 130g jar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003cmeta charset=\"utf-8\"\u003e:\u003c\/strong\u003e Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - particularly textured, curly, or thick hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap with textured, curly, or thick hair who wants a firm hold without a heavy, greasy product. Also works well for anyone who's been using wax or oil-based creams and wants the same performance with easier application and cleaner rinse-out. Suitable across all hair types and lengths - particularly strong on curly and textured hair where definition and hold matter most.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm Hold for Hard-to-Control Hair\u003c\/strong\u003e - Provides genuine, lasting hold strong enough for thick, coarse, or naturally resistant hair without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Spreads easily through all hair types, rinses cleanly from hands without soap, and washes out without build-up - the performance of an oil-based product without the clean-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte, Natural Finish\u003c\/strong\u003e - No shine, no gloss - a lived-in, natural finish that works for relaxed everyday styles and more defined looks alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandout on Textured and Curly Hair\u003c\/strong\u003e - The cream's grip and flexibility define and hold curls and waves without weighing them down or causing frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable Throughout the Day\u003c\/strong\u003e - The hold remains flexible enough to re-style with fingers as the day progresses.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions as It Styles\u003c\/strong\u003e - Glycerin and plant-derived emollients maintain hair hydration under the hold, preventing the dry, brittle feel that harsher styling products cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward-Winning Formula\u003c\/strong\u003e - Winner of Best Men's Hair Styling Product at the Australian Modern Barber Awards 2024.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eRich, warm, and indulgent. Caramel leads with a deep, toasted sweetness before Vanilla rounds it out into a full, dessert-like warmth. The Bearded Chap describe it as a thick shake in scent form - and it's hard to argue. A bold, distinctive choice for a styling product that makes the morning routine noticeably more enjoyable.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A fine Australian white clay that provides grip, texture, and a smooth matte finish without adding weight to the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Provides the firm, lasting hold at the core of the formula - structured enough for thick or resistant hair while remaining workable and reworkable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into the hair shaft throughout the day, keeping hair hydrated and preventing dryness under the hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapric\/Caprylic Triglyceride\u003c\/strong\u003e - A lightweight, plant-derived emollient derived from coconut oil that conditions the hair and improves the cream's spreadability without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that reinforces hold and helps the style maintain its shape throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Glucoside and Cetearyl Alcohol\u003c\/strong\u003e - Plant-derived emulsifiers that give the cream its smooth, workable texture and ensure even distribution through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyglyceryl-3 Palmitate\u003c\/strong\u003e - A gentle, plant-derived emulsifier that contributes to the cream's light, non-greasy feel on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that adds additional hold and structure alongside the beeswax, contributing to the firm finish without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhenoxyethanol and Caprylyl Glycol \u003c\/strong\u003e- A gentle, effective preservative system that maintains formula integrity without parabens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The Bearded Chap's proprietary Caramel \u0026amp; Vanilla scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with completely dry hair. Scoop a small amount of cream onto dry fingertips - start conservatively, as the formula is concentrated and builds well. Rub between the palms to warm and distribute evenly, then begin application at the fringe before working through to the back and sides. Use fingertips for a more relaxed, textured finish or a comb for a cleaner, more defined look.Build hold gradually by adding a small additional amount if needed. The cream rinses cleanly from the hands without soap - no residue, no build-up.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA Best Men's Hair Styling Product award from the Australian Modern Barber Awards is a credential that comes from people who spend their days working with styling products professionally - that carries weight. The Natural Matte Cream earns it with a formula that genuinely bridges the gap between performance and ease of use: firm hold, clean matte finish, water-based so it spreads and rinses without effort, and conditioning enough that the hair doesn't suffer for it. For anyone who wants their hair to stay where they put it without looking like they tried too hard, this is a strong answer.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43509907194095,"sku":"TBC-NMCREAM-130g","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/7_2c2e62f4-f53f-4e80-8172-78a78e18f3e0.jpg?v=1667502690"},{"product_id":"hanz-de-fuko-gravity-paste-trio-3-x-56g","title":"Hanz de Fuko Gravity Paste Trio (3 x 56g)","description":"\u003cp\u003eThe Gravity Paste Trio is three jars of Hanz de Fuko's Super-Grip paste at a better-value price point. If the activation, the hold, and the medium shine finish have made Gravity Paste a regular in your routine, the Trio is the practical choice. Same formula, same results, better value per jar. See the full product breakdown for Gravity Paste below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver \u003cstrong\u003einstant, precise grip on application\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold film, adding\u003cstrong\u003e durability and shape retention\u003c\/strong\u003e that keeps styles locked through humidity and movement without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e and PEG-8 \u003cstrong\u003eBeeswax\u003c\/strong\u003e add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrogenated Castor Oil and PEG-40 Castor Oil \u003cstrong\u003econdition the hair \u003c\/strong\u003eduring styling, keeping strands soft and manageable under a high-hold formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003esoothes the scalp\u003c\/strong\u003e during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - reactivate with damp hands to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783136215279,"sku":"HDF-GP3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_d1b12da0-1329-4f3a-9770-77103b158971.jpg?v=1753807442"},{"product_id":"hanz-de-fuko-heavymade-trio-3-x-56g","title":"Hanz de Fuko Heavymade Trio (3 x 56g)","description":"\u003cp\u003eThe Heavymade Trio is three jars of Hanz de Fuko's strongest-hold styling product at a better-value price point. If Heavymade has become the product your hair depends on every day, the Trio is the practical way to stay stocked. Same extreme hold, same high shine, same easy washout, better value per jar. See the Heavymade full product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that pushes its formulas further than most - and Heavymade is where that ethos lands at full force. The strongest hold product in the range, built for styles that need to stay exactly where you put them from morning to night without a single touch-up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (10\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; pompadours, slickbacks, classic red carpet looks, and any style requiring all-day maximum control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHeavymade is the answer when medium or high hold isn't enough. It goes on clean and heavy, giving you immediate control and a deep, high-shine finish that holds its shape through the entire day without needing to be refreshed or touched up. Humidity-resistant and built for demanding styles like pompadours and slickbacks, it delivers the staying power of a traditional heavy pomade with none of the washout headache - it's fully water-soluble and rinses out cleanly with shampoo. It's also 100% vegan, which puts it in rare company at this hold level.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHeavymade is for anyone whose hair refuses to stay in place and needs a product that matches that stubbornness head-on. Thick, coarse, or particularly resistant hair will find its match here, as will anyone styling a pompadour, slickback, or any structured look that needs to hold through a full day of wear. For strong hold with a matte finish, Claymation is the alternative. For extreme hold without the high shine, Claymation layered under Quicksand is worth experimenting with. Heavymade is the product to reach for when nothing else has been enough. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAMP-Acrylates\/Allyl Methacrylate Copolymer is the primary\u003cstrong\u003e extreme-hold\u003c\/strong\u003e polymer, forming a durable, flexible film around each strand that \u003cstrong\u003elocks styles in\u003c\/strong\u003e \u003cstrong\u003eplace\u003c\/strong\u003e through humidity, movement, and a full day of wear.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold system with an additional film-forming layer, contributing to the \u003cstrong\u003eall-day durability\u003c\/strong\u003e and preventing styles from dropping or losing shape over time.\u003c\/li\u003e\n\u003cli\u003ePEG-12 Dimethicone and PEG-8 Dimethicone smooth the hair cuticle and amplify the \u003cstrong\u003ehigh-shine finish,\u003c\/strong\u003e giving Heavymade its deep, polished gloss without the weight of an oil-based formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft during styling, preventing the brittleness and dryness that extreme-hold products can sometimes cause with regular use.\u003c\/li\u003e\n\u003cli\u003eMenthol and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003ecool and refresh the scalp\u003c\/strong\u003e on application, making the heavy application feel lighter and more comfortable.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil adds a \u003cstrong\u003econditioning botanical benefit\u003c\/strong\u003e to the scalp, complementing the Equisetum Arvense (Horsetail Fern) Extract which \u003cstrong\u003esoothes scalp irritation\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eArctium Majus (Burdock) Root Extract \u003cstrong\u003esupports healthy hair growth\u003c\/strong\u003e and scalp condition, while Citrus Limon (Lemon) Peel Extract helps \u003cstrong\u003eexfoliate dead skin cells\u003c\/strong\u003e at the scalp for a cleaner base.\u003c\/li\u003e\n\u003cli\u003eMalva Sylvestris (Mallow) Flower Extract acts as an emollient for the scalp, \u003cstrong\u003epreventing dryness\u003c\/strong\u003e that can develop under heavy hold products with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan formula\u003c\/strong\u003e - no animal-derived ingredients at any hold level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with shampoo despite the extreme hold strength. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and control. Scoop a nickel-sized amount into your palm and rub vigorously between your palms and fingers to warm and distribute the product. Work through hair from roots to ends, then shape your style using a comb for a smooth, high-gloss finish or your fingers to pinch and twist strands for more individualised texture and definition. The formula sets firmly, so shape decisively before it locks in. Reworkable with damp hands if you need to adjust. Washes out cleanly with shampoo at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHeavymade sits at the top of the Hanz de Fuko hold scale for a reason - nothing else in the range competes with it for all-day staying power. The fact that it's water-soluble and washes out cleanly is genuinely unusual at this hold level, and the 100% vegan formula is worth noting for anyone who pays attention to that. If you've worked your way through strong-hold products and found them lacking by the end of the day, Heavymade is the logical next step. It won't let your style down. The Trio is the smart move once it becomes your go-to.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137493231,"sku":"HDF-HM3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_82e2c573-4e75-498f-bc99-bb0c6354cfee.jpg?v=1678319035"},{"product_id":"blumaan-cavalier-heavy-clay-trio-74ml","title":"Blumaan Heavy Hold Clay Trio (3 x 71g)","description":"\u003cp\u003eSome hair won't negotiate. It's thick, stubborn, and has opinions. Blumaan Heavy Hold Clay was built for exactly that. This is the brand's strongest-holding clay — a dense, texture-driven formula that gives you maximum control, serious definition, and a natural matte finish that lasts all day without stiffness or crunch. Originally launched as the Cavalier Clay and since refined into an even better formula, Heavy Hold Clay delivers everything you'd expect from a premium hair clay and then some. It scoops easier, breaks down faster in the hands, and distributes through the hair with less pulling than old-school heavy clays - meaning you get the hold without the battle. Style it messy, textured, or clean. It holds whatever shape you give it. The formula isn't just about hold, either. Packed with five organic oils, natural proteins, and amino acids, Heavy Hold Clay actively nourishes your hair while you style - so you're not just locking in a look, you're putting something good back in.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eHold\u003c\/strong\u003e: 9\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 3\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: Thick, coarse, wavy, and hard-to-manage hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Towel-dried or dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Heavy Hold Clay fans who go through product regularly, or anyone who wants the confidence of always having a backup. A smart choice for households with more than one person who styles.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree full-size jars\u003c\/strong\u003e - Everything you need to stay stocked without the reorder stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value per jar\u003c\/strong\u003e - More Heavy Hold Clay for less spend compared to buying individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum hold, all day\u003c\/strong\u003e - Blumaan's strongest-holding clay keeps thick and unruly hair in place from morning through to evening, with no need to re-apply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtreme texture and separation\u003c\/strong\u003e - Creates definition, volume, and that deliberately undone look that actually takes some doing to achieve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - Not quite matte, not quite shiny — a clean, natural finish that works for casual and smart-casual occasions alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasier application than traditional heavy clays\u003c\/strong\u003e - Updated formula scoops cleanly, emulsifies quickly between palms, and distributes through hair with minimal tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day\u003c\/strong\u003e - Doesn't harden or crust. Remains pliable so you can reshape your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles\u003c\/strong\u003e - Five organic oils (Argan, Safflower, Sunflower, Avocado, and Rosehip) alongside Hydrolyzed Quinoa, Rice Protein, and amino acids strengthen and condition hair at the same time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free \u003c\/strong\u003e- Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, subtle blend with light coconut and vanilla notes underpinned by soft, woody undertones. Present enough to enjoy during application without lingering in the hair. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A natural volcanic clay that provides grip, texture, and long-lasting hold without stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds volume and texture while absorbing excess oil for a cleaner matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil \u003c\/strong\u003e(Ricinus Communis Seed Oil) - Deeply nourishing; strengthens hair strands and supports healthier-looking hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Controls and manages all hair types, making hair easier to shape and style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa Kernel Oil)* - Rich in Vitamin E and fatty acids; conditions hair and adds softness without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e (Persea Gratissima Oil)* - Penetrates the hair shaft to deeply moisturise and prevent dryness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil \u003c\/strong\u003e(Rosa Canina Seed Oil)* - High in essential fatty acids; repairs and protects hair from environmental stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e (Simmondsia Chinensis Seed Oil)* - A lightweight conditioning oil that improves manageability and mimics the hair's natural sebum. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e - A plant-derived protein that strengthens the hair shaft and helps reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e - Reinforces hair structure and improves texture with continued use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid Complex\u003c\/strong\u003e (Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine) - A full spectrum of hair-conditioning amino acids that nourish the scalp, strengthen strands, and support healthy hair growth. *Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use \u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried or dry hair, starting at the back and working forward. Shape your style with your hands or a comb. Add a touch more product for extra texture or hold if needed. For maximum volume and hold, use after blow-drying with Blumaan Pre\/Post Styling Wax Fiber as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhen you find a product that works, running out of it is the last thing you want. The Heavy Hold Clay Trio is the straightforward solution - stocked up, better value, and one less thing to think about.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831673880815,"sku":"BLUM-CHC-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_8ceb1af1-ca98-4f62-bbb7-6d23d84de6eb.jpg?v=1728677339"},{"product_id":"blumaan-original-styling-meraki-trio-3-x-74ml","title":"Blumaan Pre\/Post Styling Wax Fiber Trio (3 x 71g)","description":"\u003cp\u003eBefore the styling product comes the foundation - and Wax Fiber is where every great Blumaan look starts. This trio bundle gives you three full-size jars of Blumaan's original best-seller, so you're always stocked and never mid-routine without it.\nThe same heat-protective, volume-building formula trusted by guys across all hair types - just more of it, at better value than buying individually. Use it as a pre-styler before blow-drying, a post-styler to lock in shape, or both for the strongest hold. Pairs especially well with Heavy Hold Clay for maximum volume and all-day grip. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Damp hair (pre-style) or dry hair (post-style)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Wax Fiber fans who use it daily and don't want the reorder stress. A smart household buy for anyone who blow-dries regularly or layers it with a post-styler as part of their routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThree full-size jars - Stay stocked and save compared to buying individually.\u003cstrong\u003eVolume that actually lasts\u003c\/strong\u003e - Four blended waxes create fullness and lift from root to tip that holds for up to 10 hours without going flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre and post-styler in one\u003c\/strong\u003e - Use it before blow-drying to build volume, after to lock in shape, or both for the strongest result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Formulated to shield hair from blow-dryer damage so you can style with confidence every day. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish \u003c\/strong\u003e- No shine, no residue, no greasy look - just clean, natural-looking hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, non-sticky formula\u003c\/strong\u003e - Doesn't weigh hair down or leave that heavy, loaded feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day\u003c\/strong\u003e - Stays pliable so you can reshape without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e - Fine, thick, straight, wavy - Wax Fiber adapts to whatever you're working with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free, sulfate-free, phthalate-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA fresh, clean blend of citrus and black tea lifted by warm, woody undertones. Light enough not to compete with fragrance, present enough to make application feel intentional. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The primary holding agent; provides structure, heat resistance, and natural conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that gives hairstyles all-day control and prevents styles from falling flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Wax) - One of the hardest natural waxes available; adds firm hold and a protective layer to each strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A natural emollient derived from wool that deeply conditions hair and helps retain moisture throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - Softens and nourishes hair while reducing frizz and flyaways, keeping the formula from drying out in the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Castor Oil \u003c\/strong\u003e(Ricinus Communis) - Adds body and thickness to the wax blend while conditioning and smoothing the hair shaft. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry upward with a brush to build volume and shape. Finish with your preferred post-styler - Heavy Hold Clay for maximum grip, or use Wax Fiber alone for a lighter hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a post-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply to dry or near-dry hair and shape into your desired style. Add a touch more if extra hold or texture is needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWax Fiber is the product that started it all for Blumaan, and once it's part of your routine, you'll wonder how you styled without it. The trio means you're set - no running out, no compromises.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831674536175,"sku":"BLUM-OSM-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_994680e0-9212-458a-b1d7-8f04e32c06dc.jpg?v=1728677409"},{"product_id":"blumaan-monarch-matte-paste-trio-3-x-74ml","title":"Blumaan Matte Cream Clay Trio (3 x 71g)","description":"\u003cp\u003eMatte Cream Clay is the kind of product you reach for every day - and with the trio bundle, you'll always have one ready. Three full-size jars of Blumaan's lightweight cream-clay hybrid, at better value than buying individually. The same flexible hold, natural matte finish, and effortless application - just stocked up so you're never caught short mid-routine. A smart buy for daily users, or for households where more than one person styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thin, straight, and fine hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Matte Cream Clay fans who go through product regularly and want the convenience of stocking up. A practical choice for anyone who styles daily.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree full-size jars\u003c\/strong\u003e - Stay stocked and save compared to buying individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-high hold without the weight \u003c\/strong\u003e- Strong enough to keep styles in place all day, light enough not to flatten fine hair or leave it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless application\u003c\/strong\u003e - Scoops cleanly, breaks down quickly between palms, and distributes through hair without tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, natural-looking texture that works for any occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-clay formula for fullness and grip\u003c\/strong\u003e - Kaolin absorbs excess oil for a fresher finish, while Bentonite boosts thickness and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day \u003c\/strong\u003e- Remains pliable so you can adjust your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles \u003c\/strong\u003e- Shea Butter and Grape Seed Oil condition hair at the same time, so it doesn't feel stripped or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash out\u003c\/strong\u003e - Despite a strong hold, the formula rinses out cleanly without needing extra effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, bold blend of spice, wood, and amber. More character than most styling products - present during application but settles quickly once in the hair.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - A gentle natural clay that absorbs excess oil and grease while adding texture and a clean matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A mineral-rich clay that boosts fullness, grip, and thickness for flexible all-day hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax \u003c\/strong\u003e(Cera Microcristallina) - A refined wax that provides smooth, pliable hold without stiffness or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Conditions hair and adds a flexible hold base that allows for easy restyling throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - A deeply nourishing butter that softens hair, reduces frizz, and prevents the dry or chalky feel common in clay-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight oil rich in antioxidants and fatty acids that conditions hair without adding greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract \u003c\/strong\u003e(Laminaria Ochroleuca Extract) - Strengthens hair strands and supports a healthier scalp environment with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol Acetate) - An antioxidant that protects hair from environmental damage and supports long-term hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried hair evenly, distributing from roots to ends. Shape your style using your hands or a brush. Finish with a small additional amount for added texture or hold if needed. For extra volume before styling, pair with Blumaan Volume Cream as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhen a product earns a daily spot in your routine, running out of it is genuinely annoying. The Matte Cream Clay Trio takes that off the table - stocked up, better value, one less thing to think about.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831674568943,"sku":"BLUM-MMP-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_c2873094-1e33-4db0-a603-27d291ed769f.jpg?v=1728677390"}],"url":"https:\/\/shopmasc.com\/collections\/strong-hold.oembed?page=3","provider":"MASC","version":"1.0","type":"link"}