{"title":"Shaving Basics","description":"The art of shaving is making a comeback. While many men are used to using disposable razors and cheap shave gels, high-quality men’s razors and shaving products are becoming more and more popular. At MASC, we know that you don’t need expensive razors or complex shaving gel formulas to achieve the look you want. Instead, we carry innovative products that take you back to the days when shaving was a true art form. From shave tonics to innovative blades, you’ll find everything you need for a smooth, close shave in our extensive catalog of men’s grooming products. Place your order online today!","products":[{"product_id":"anthony-logistics-ingrown-hair-treatment-90ml","title":"Anthony Ingrown Hair Treatment (90ml)","description":"\u003cp\u003eIngrown hairs form when hairs curling back after shaving, waxing, or other hair removal fail to break through the skin's surface - causing the familiar raised, uncomfortable bumps that are as frustrating to deal with as they are to look at. Anthony's Ingrown Hair Treatment is a clinically proven topical solution that addresses the problem directly: removing dead skin to free trapped hairs, reducing bumps and redness, and soothing the skin throughout the process.\u003c\/p\u003e\n\u003cp\u003ePowered by a triple-acid complex of glycolic, salicylic, and phytic acids alongside willowherb and lavender, this treatment works on the skin's surface and within the follicle simultaneously - clearing the path for hairs to grow freely while calming the inflammation and discolouration that ingrown hairs leave behind. Results visible in as little as one week. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who shaves, waxes, or removes hair regularly and deals with recurring ingrown hairs, razor bumps, or post-shave redness. Effective on the face, neck, and body. Suitable for daily use and for ongoing maintenance once skin is clear. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrees Ingrown Hairs\u003c\/strong\u003e - Glycolic and salicylic acids exfoliate the skin's surface to release trapped hairs and prevent new ones from forming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Bumps and Redness \u003c\/strong\u003e- Willowherb extract calms inflammation and helps heal the skin around affected follicles quickly and effectively.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens Post-Inflammatory Marks \u003c\/strong\u003e- Phytic acid clears and shrinks pores while helping to brighten discolouration left behind by ingrown hairs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFades Discolouration\u003c\/strong\u003e - Lavender oil helps reduce dark spots and post-inflammatory marks that linger after ingrown hairs have resolved.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-Acting\u003c\/strong\u003e - Clinically proven to deliver visible improvement in as little as one week of consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for Daily and Maintenance Use\u003c\/strong\u003e - Effective as an active treatment and as an every-other-day maintenance step once skin has cleared. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid\u003c\/strong\u003e - Derived from sugarcane, removes dead skin cells, excess oil, and surface impurities to free trapped hairs and leave skin fresh and clear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e - Exfoliates the skin's surface and keeps pores clear by loosening dead skin and revealing fresher, newer skin beneath.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhytic Acid \u003c\/strong\u003e- Helps clear and shrink pores while brightening the skin following post-inflammatory lesions and ingrown hair marks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWillowherb Extract\u003c\/strong\u003e (Epilobium Angustifolium) - Known for its ability to reduce inflammation and support healing of irritated, bumped skin around affected follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Oil\u003c\/strong\u003e (Lavandula Angustifolia) - Helps reduce discolouration and dark spots left behind by resolved ingrown hairs, while calming the skin throughout treatment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaccharide Isomerate\u003c\/strong\u003e - A skin-identical moisturizing agent that helps maintain hydration and comfort during the active treatment process. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply generously after shaving to dry, cleansed skin on troubled or uncomfortable areas. Upon initial application a mild tingling sensation may be experienced - this is normal. Wait one to two minutes for the product to absorb before applying moisturizer. Continue use for one to four weeks, or until skin is clear. Use every other day for ongoing maintenance and to prevent recurrence. Can be used daily.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe triple-acid approach here - glycolic, salicylic, and phytic working together - covers exfoliation, pore clearance, and brightening simultaneously, which is more comprehensive than single-acid ingrown hair treatments typically offer. Willowherb and lavender address the inflammatory and discolouration side of the problem, meaning this treatment is dealing with the full cycle of an ingrown hair rather than just the surface symptom. For anyone who shaves regularly, building this into the post-shave routine is one of the more effective preventative steps available.\u003c\/p\u003e","brand":"Anthony Logistics","offers":[{"title":"Default Title","offer_id":2887449537,"sku":"106-10024","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/anthony-ingrown-hair-treatment.jpg?v=1649647969"},{"product_id":"shaveworks-the-cool-fix-size-options","title":"Shaveworks The Cool Fix (size options)","description":"\u003ch2\u003eThe Cool Fix  - Calm Skin. Prevent Ingrowns.\u003c\/h2\u003e\n\u003cp\u003eShaveworks The Cool Fix is a fast-absorbing treatment gel designed to help prevent ingrown hairs, reduce razor bumps, and calm post-shave irritation. This cooling blue gel combines exfoliating acids with soothing botanical extracts to help release trapped hairs beneath the skin while minimizing redness and inflammation. The result is smoother, clearer skin after shaving, waxing, or hair removal. Lightweight and easy to apply, The Cool Fix spreads quickly over the skin, delivering targeted relief anywhere ingrown hairs or razor bumps tend to appear. Suitable for use on the face, neck, chest, legs, bikini line, or anywhere hair is removed. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents Ingrown Hairs\u003c\/strong\u003e - Chemical exfoliants help free trapped hairs beneath the surface of the skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Razor Bumps\u003c\/strong\u003e - Helps smooth the appearance of post-shave irritation and uneven texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms Redness \u0026amp; Irritation \u003c\/strong\u003e- Soothing ingredients help reduce inflammation and discomfort\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImproves Skin Clarity\u003c\/strong\u003e - Helps control breakouts, dark spots, and post-shave blemishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid \u003c\/strong\u003e- An alpha hydroxy acid that gently exfoliates the surface of the skin to help prevent clogged follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSalicylic Acid\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A beta hydroxy acid that penetrates pores to help clear debris and prevent ingrown hairs. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePhytic Acid\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Helps brighten the skin while providing gentle exfoliation. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCaffeine\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Known for its anti-inflammatory properties, helping reduce redness and irritation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBotanical Extracts\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Help soothe skin and support recovery after shaving or waxing. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture \u0026amp; Feel\u003c\/h2\u003e\n\u003cp\u003eA lightweight blue gel that spreads easily and absorbs quickly without leaving a sticky residue. Delivers a refreshing cooling sensation that helps calm freshly shaved skin.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply to clean, dry skin after shaving or waxing.\u003c\/li\u003e\n\u003cli\u003eUse once daily, preferably at night.\u003c\/li\u003e\n\u003cli\u003eAfter irritation improves, use every other day for maintenance.\u003c\/li\u003e\n\u003cli\u003eAvoid applying directly to broken or freshly nicked skin. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent\u003c\/h2\u003e\n\u003cp\u003eThe gel has a subtle, refreshing fragrance reminiscent of classic men’s colognes like \u003cem\u003eDrakkar Noir\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eClean, fresh, and lightly aromatic. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend The Cool Fix for anyone struggling with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngrown hairs\u003c\/li\u003e\n\u003cli\u003eRazor bumps\u003c\/li\u003e\n\u003cli\u003ePost-shave irritation\u003c\/li\u003e\n\u003cli\u003eWaxing irritation\u003c\/li\u003e\n\u003cli\u003eDark marks or redness after hair removal \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt’s one of the most effective targeted treatments for ingrowns and razor bumps, and works anywhere on the body where hair is removed. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shaveworks","offers":[{"title":"156ml","offer_id":2889273281,"sku":"706-60001","price":37.0,"currency_code":"CAD","in_stock":true},{"title":"60ml","offer_id":2889273217,"sku":"706-60005","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_cfb5ef58-8554-45ba-a275-e2f24b8e89c9.jpg?v=1694889264"},{"product_id":"baxter-of-california-super-close-shave-formula-250ml","title":"Baxter of California Super Close Shave Formula (240ml)","description":"\u003cp\u003eA great shave starts with great prep - and this is the product that makes the difference between a shave that's just okay and one that's actually close, comfortable, and irritation-free. The Baxter of California Super Close Shave Formula is an award-winning shaving cream built around a rich, protective lather that cushions the razor from skin, letting the blade glide cleanly without dragging or catching. Sodium cocoyl isethionate - a coconut-derived surfactant - creates that cushion while conditioning the skin underneath, and peppermint oil and menthol cool and tone on contact to reduce the inflammation that causes razor burn before it starts. Allantoin and chamomile soothe and calm throughout the shave, aloe delivers lightweight hydration, and the sunflower seed oil base nourishes rather than strips. Use it with your hands, or work it into a shave brush for a proper traditional lather. Either way, the razor moves better and your skin feels better for it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for men who shave regularly and want a cream that takes the discomfort out of the process - equally effective for anyone who wants a closer, cleaner shave with less irritation. Ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuys dealing with razor burn, redness, or post-shave sensitivity that their current shaving cream isn't preventing\u003c\/li\u003e\n\u003cli\u003eAnyone switching to a safety razor or straight razor who needs a proper cushioning cream\u003c\/li\u003e\n\u003cli\u003eThose who want a wet shave experience at home - works equally well with hands or a shave brush\u003c\/li\u003e\n\u003cli\u003eGuys with sensitive or acne-prone skin who need a formula that soothes rather than aggravates\u003c\/li\u003e\n\u003cli\u003eAnyone who shaves their head as well as their face - the formula is versatile enough for both \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, dense lather creates a protective cushion between razor and skin - reducing nicks, cuts, and drag\u003c\/li\u003e\n\u003cli\u003eSodium cocoyl isethionate (coconut-derived) softens whiskers and conditions skin simultaneously as you shave\u003c\/li\u003e\n\u003cli\u003ePeppermint oil and menthol cool and tone on contact, reducing inflammation and preventing razor burn\u003c\/li\u003e\n\u003cli\u003eAllantoin soothes and calms skin throughout the shave - particularly effective on sensitive or reactive skin\u003c\/li\u003e\n\u003cli\u003eChamomile extract reduces redness and irritation in real time as the razor moves across the skin\u003c\/li\u003e\n\u003cli\u003eAloe barbadensis leaf juice delivers lightweight hydration and adds to the soothing, anti-inflammatory effect\u003c\/li\u003e\n\u003cli\u003eSunflower seed oil nourishes and conditions the skin barrier during the shave\u003c\/li\u003e\n\u003cli\u003eWorks with hands or a shave brush - no lathering bowl required\u003c\/li\u003e\n\u003cli\u003eAlcohol-free and paraben-free - no unnecessary irritants in a product going directly onto freshly shaved skin \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Cocoyl Isethionate (Coconut-Derived\u003c\/strong\u003e) - A mild, coconut-derived surfactant that produces the rich, creamy lather that defines this formula. It lifts and softens facial hair while creating a protective moisture cushion that lets the razor glide effortlessly - conditioning the skin at the same time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita) - Cools and refreshes on contact while actively toning the skin and reducing the inflammation that leads to razor burn. The immediate cooling sensation also makes the shave feel more comfortable from the first stroke.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Works alongside peppermint oil to deliver a deeper, longer-lasting cooling and toning effect - calming the skin's response to the razor as you shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e - A skin-soother derived from comfrey root that reduces irritation, promotes healing, and keeps the skin calm and conditioned throughout the shave and after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Extract\u003c\/strong\u003e (Chamomilla Recutita) - A well-established botanical anti-inflammatory that reduces redness and soothes reactive skin - making this cream particularly effective for guys whose skin tends to redden or react during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice\u003c\/strong\u003e - Hydrates and calms the skin as you shave, adding a lightweight moisture layer that supports the overall soothing effect of the formula. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003ePrep your face first - cleanse with the Baxter Daily Face Wash, then apply the Shave Tonic with a hot damp cloth for 30 seconds to open pores and soften whiskers. Apply a thin layer of the Super Close Shave Formula directly to clean, damp skin. Or apply to a wet shave brush and work into circular motions to build a lather. Let it sit for 30 seconds - this softens the hair further and lets the actives get to work before the razor touches skin. Shave slowly with short strokes in the direction of hair growth. Rinse the blade frequently under warm water. Shave difficult areas - jawline, under the nose - last, giving the cream more time to soften those hairs. Rinse thoroughly with cool water and follow with the Baxter After Shave Balm.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Super Close Shave Formula is the kind of product that makes you wonder what you were using before. The coconut-derived lather is noticeably richer and more protective than a standard shaving gel or foam, the peppermint and menthol cooling effect is immediate and genuine, and the soothing botanicals - allantoin, chamomile, aloe - mean post-shave redness and irritation are significantly reduced. It's an award-winning formula with a track record to match, and it works with whatever razor you prefer - cartridge, safety, or straight. Use it as the middle step in the Baxter shave routine: Shave Tonic to prep, Super Close Shave Formula to shave, After Shave Balm to finish. Your skin will feel the difference from the first use.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894172929,"sku":"P1311200","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-super-close-shave-formula.jpg?v=1649643051"},{"product_id":"baxter-of-california-after-shave-balm-120ml","title":"Baxter of California After Shave Balm (120ml)","description":"\u003cp\u003eShaving is controlled damage - a razor removing a layer of skin along with the hair, leaving the surface exposed, reactive, and in need of recovery. The Baxter of California After Shave Balm is built specifically for that moment. It's an alcohol-free, soothing post-shave treatment that goes on immediately after rinsing, delivering fast-acting relief from heat, redness, and irritation while simultaneously protecting against premature aging and helping to prevent ingrown hairs.\u003c\/p\u003e\n\u003cp\u003eAloe barbadensis and allantoin calm and condition the freshly shaved surface, menthol provides immediate cooling relief, and glycerin and methyl gluceth-20 lock in moisture so the skin barrier can recover properly rather than tightening and drying out. The lightweight, fast-absorbing formula sinks in without leaving a greasy or heavy residue - meaning it can be layered under your daily moisturizer without any issue. Think of it as first aid for your face after every shave, and the starting point of your post-shave skincare rather than the end of it. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for men who shave regularly and want their skin to recover properly every time - equally effective for anyone dealing with post-shave irritation, redness, or discomfort. Ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuys who experience razor burn, redness, or sensitivity after shaving and want immediate, targeted relief\u003c\/li\u003e\n\u003cli\u003eAnyone prone to ingrown hairs who wants a post-shave treatment that actively helps prevent them\u003c\/li\u003e\n\u003cli\u003eThose who shave daily and need a balm gentle enough for consistent use without building up irritation over time\u003c\/li\u003e\n\u003cli\u003eAnyone whose skin feels tight, dry, or uncomfortable immediately after rinsing off shaving cream\u003c\/li\u003e\n\u003cli\u003eGuys who want post-shave anti-aging protection without adding a separate serum to their routine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no burn, no harshness on freshly shaved skin Menthol delivers immediate cooling relief to calm the heat and sensitivity left by the razor\u003c\/li\u003e\n\u003cli\u003eAloe barbadensis leaf juice soothes and hydrates the freshly shaved skin surface - reducing redness visibly and fast\u003c\/li\u003e\n\u003cli\u003eAllantoin conditions and calms, promoting skin recovery and reducing irritation with every application\u003c\/li\u003e\n\u003cli\u003eGlycerin and methyl gluceth-20 lock in moisture so the skin barrier recovers rather than drying out or tightening post-shave\u003c\/li\u003e\n\u003cli\u003eHelps prevent ingrown hairs with consistent post-shave use - a key benefit for guys who shave daily\u003c\/li\u003e\n\u003cli\u003eProtects against premature signs of aging - particularly relevant for skin that is regularly shaved and therefore regularly exposed\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing texture - no greasiness, no residue, layers cleanly under moisturizer\u003c\/li\u003e\n\u003cli\u003eLinalool, citral, and botanical fragrance components give the balm a refined, subtle scent that dissipates quickly\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for daily use on all skin types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Delivers immediate, targeted cooling relief to the skin surface post-shave - reducing the burning, heat, and sensitivity that the razor leaves behind. The first thing you feel when this balm goes on, and one of the reasons it works so fast.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice\u003c\/strong\u003e - A skin-soothing powerhouse that hydrates, calms redness, and helps the freshly shaved skin surface recover quickly. One of the most effective post-shave botanicals available and a core active in this formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e - A well-established skin conditioner derived from comfrey root that soothes irritation, promotes healing, and helps the skin recover smoothly after the physical stress of shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into the skin and holds it there - preventing the post-shave tightness and dryness that happens when the skin barrier is disrupted by the razor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMethyl Gluceth-20\u003c\/strong\u003e - A gentle, hydrating emollient derived from glucose that works alongside glycerin to maintain moisture levels in the skin after shaving - keeping the surface soft, comfortable, and conditioned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCyclopentasiloxane\u003c\/strong\u003e - A lightweight silicone that gives the balm its fast-absorbing, non-greasy texture - ensuring it sinks in smoothly and quickly without leaving any film or residue on freshly shaved skin. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shaving, rinse your face thoroughly with cool water to close pores and remove all shaving cream residue. Pat skin dry gently - do not rub, as freshly shaved skin is sensitive. Apply a small amount of the After Shave Balm to your hands and massage gently into the face and neck until fully absorbed. No rinsing required. Allow to absorb completely before applying moisturizer. Follow with the Baxter of California Oil Free Moisturizer or Super Shape Skin Recharge Cream to complete the post-shave routine. Use after every shave for best results.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe After Shave Balm is the product that closes the loop on a proper shave routine - and the one that makes the biggest difference to how your skin feels for the rest of the day. Shaving without a post-shave treatment leaves the skin exposed and reactive; this balm changes that immediately. The alcohol-free formula means no sting, the menthol and aloe hit fast, and the lightweight texture means it fits under your moisturizer without any friction. The anti-aging and ingrown hair prevention benefits are real bonuses that compound over time with daily use. Whether you're finishing a full wet shave with the Super Close Shave Formula or a quick beard line clean-up with the Beard Line-Up Gel, this is the product your skin needs as the final shave step.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2895422337,"sku":"P1311400","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-after-shave-balm.jpg?v=1649646752"},{"product_id":"captain-fawcett-s-shave-soap-in-wooden-bowl-100g","title":"Captain Fawcett’s Luxurious Shaving Soap (Options)","description":"\u003cp\u003eCaptain Fawcett's Expedition Reserve Shaving Soap is a legend among wet shavers - lovingly recreated from the Captain's own formula and built to deliver a rich, protective lather that makes the razor's work genuinely pleasurable. Notes of Pine Needle, Frankincense, and Sandalwood evoke distant lands and daring exploits, while the soap itself gets on with the serious business of softening bristles, moisturizing the skin, and ensuring an exceptionally smooth glide from first stroke to last. Presented in a handsome wooden bowl with a matching refill available for when the adventure continues. Adventure awaits.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the traditional wet shaver who refuses to compromise on either performance or fragrance. The Expedition Reserve Shaving Soap suits anyone who has graduated from foam in a can and discovered that the ritual of a proper lather is half the point. A natural companion to the full Expedition Reserve collection, and a strong gifting choice for the man who takes his shave as seriously as his beard.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a rich, protective lather that softens facial hair for an exceptionally smooth shave\u003c\/li\u003e\n\u003cli\u003eMoisturizes skin throughout the shave, reducing irritation and razor drag\u003c\/li\u003e\n\u003cli\u003eFragranced with the full Expedition Reserve woody-spiced scent\u003c\/li\u003e\n\u003cli\u003eAvailable with an eco-friendly refill to restock the original wooden bowl\u003c\/li\u003e\n\u003cli\u003eRecreated from Captain Fawcett's own formula, handmade in the UK \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Pine Needle, Elemi, Cumin \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Frankincense, Patchouli \u0026amp; Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Sandalwood \u0026amp; Amber \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Expedition Reserve opens with a bracing hit of Pine Needle and Elemi, grounded by the warm spice of Cumin and Coriander. Frankincense and Patchouli deepen the heart into something richer and more resinous, with Tobacco adding quiet intrigue. The dry-down settles into Sandalwood and Amber - warm, smooth, and built to last. The bright promise of distant shores, worked into a lather.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWet your shaving brush with warm water and swirl generously over the soap to build a rich lather. Apply the lather evenly to the beard area and proceed to shave. For the refill: place the refill puck directly into the wooden bowl and use as above. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA great shaving soap is one of the most underrated upgrades in a grooming routine - the difference between a functional shave and a genuinely enjoyable one. Captain Fawcett's Expedition Reserve formula delivers on both counts: the lather is rich and protective, and the Expedition Reserve fragrance makes the whole ritual feel considered rather than rushed. The refill option makes it a sustainable long-term choice. Available at MASC in the original wooden bowl and as a standalone refill.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"110g with bowl","offer_id":40823817797822,"sku":"CPF-17","price":72.0,"currency_code":"CAD","in_stock":true},{"title":"110g Refill","offer_id":40823817830590,"sku":"CPF-441093","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/20.jpg?v=1649643549"},{"product_id":"captain-fawcett-s-traditional-alum-bar-40g","title":"Captain Fawcett’s Traditional Alum Bar (90g)","description":"\u003cp\u003eUsed by barbers since time immemorial, and for good reason. Captain Fawcett's Traditional Alum Bar is a natural mineral stone - pure Ammonium Alum - that tones, tightens, and soothes freshly shaved skin in a single, effortless pass. A natural antiseptic that closes pores, seals nicks, and leaves the complexion coolly unruffled and ready for whatever the day intends to throw at it. Presented in a cotton drawstring bag. Look sharp, gentlemen - the day awaits.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor the traditional wet shaver who wants a proper post-shave finish. The Alum Bar is the step between the razor and the aftershave - toning and tightening the skin, addressing any minor irritation or nicks, and preparing the complexion for whatever comes next. An essential addition to any serious shaving kit, and a product that makes the case for the full wet shave ritual more compellingly than almost anything else.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNatural antiseptic that tones and tightens the skin after shaving\u003c\/li\u003e\n\u003cli\u003eCloses open pores and seals minor nicks and cuts\u003c\/li\u003e\n\u003cli\u003eReduces razor burn and prevents post-shave irritation\u003c\/li\u003e\n\u003cli\u003ePure Ammonium Alum - a single, natural mineral ingredient\u003c\/li\u003e\n\u003cli\u003ePresented in a cotton drawstring bag 90g bar for long-lasting use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMoisten the bar with cold water and glide gently over the freshly shaved face. Allow to dry briefly on the skin, then rinse lightly. Follow with your preferred aftershave or moisturizer. The slight tingling sensation on application is normal and indicates the alum is working.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Alum Bar is one of those grooming tools that feels entirely unnecessary until the first time you use it properly - and then becomes non-negotiable. The post-shave toning and pore-closing effect is immediate and genuinely noticeable, the natural antiseptic action addresses minor irritation before it becomes razor burn, and the pure single-ingredient formula means there is nothing in here that shouldn't be. At 90g, it lasts considerably longer than most post-shave products and represents exceptional value in the shaving kit. Available at MASC in 90g.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":2963727873,"sku":"CPF-09","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/23_f84d5a97-5269-4264-a1f7-63ea8bbdbdd8.jpg?v=1649644265"},{"product_id":"castle-forbes-cedar-sandalwood-essential-oil-shaving-cream-200ml","title":"Castle Forbes Cedar \u0026 Sandalwood Essential Oil Shaving Cream (200ml)","description":"\u003cp\u003eSome scents just feel like confidence. The Castle Forbes Cedar \u0026amp; Sandalwood Essential Oil Shaving Cream leads with two of the most universally respected notes in men's grooming — cedarwood and sandalwood - and backs them up with the same world-class lather that has made Castle Forbes a staple in the finest shaving kits for decades.\u003c\/p\u003e\n\u003cp\u003eThis is a cream for men who take their morning seriously. No synthetic fragrance. No shortcuts. Just real essential oils, real cushion, and a shave that leaves your skin as good as it smells. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMen who gravitate toward warm, woody, sophisticated scents\u003c\/li\u003e\n\u003cli\u003eWet shaving enthusiasts using a safety razor, straight razor, or shave brush\u003c\/li\u003e\n\u003cli\u003eAnyone with sensitive or easily irritated skin looking for a gentle, nourishing formula\u003c\/li\u003e\n\u003cli\u003eGuys upgrading from aerosol foam to a proper shaving cream for the first time\u003c\/li\u003e\n\u003cli\u003eThe man who wants his grooming shelf to look and perform as good as it smells \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDeep, warm scent built entirely from cedarwood and sandalwood essential oils\u003c\/li\u003e\n\u003cli\u003eProduces a luxurious, cushioning lather that protects skin from blade irritation\u003c\/li\u003e\n\u003cli\u003eNaturally conditions and softens facial hair for a closer, cleaner shave\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use — no parabens, no artificial colourants, cruelty-free\u003c\/li\u003e\n\u003cli\u003eHighly concentrated formula — one small jar lasts months with daily use\u003c\/li\u003e\n\u003cli\u003eFree from synthetic fragrance — the scent is 100% essential oil derived \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eStearic and myristic acids create the backbone of the lather — thick, stable, and slick enough to eliminate blade drag. Aloe vera soothes and protects the skin throughout the shave while the cedarwood and sandalwood essential oils deliver their scent and natural skin-conditioning properties simultaneously. Just a small amount with water builds into a rich, velvety foam that cushions every pass.\u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eWarm, earthy, and refined. Cedarwood opens the scent with a dry, woody crispness - clean and outdoorsy without being rustic. Sandalwood provides the heart: smooth, creamy, and slightly sweet. Together they create a grounded, masculine fragrance that feels distinctly premium without being overpowering. It's the kind of scent that lingers just enough to notice - and that other people will notice too.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Cedarwood, Dry Wood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHeart Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Sandalwood, Creamy Wood\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Warm, Resinous Depth \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis (Aloe Vera)\u003c\/strong\u003e – Soothes, hydrates, and calms skin throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid \u0026amp; Myristic Acid\u003c\/strong\u003e – Build the dense, stable lather structure for a smooth, close shave.\u003c\/li\u003e\n\u003cli\u003eJuniperus Virginiana (\u003cstrong\u003eCedarwood Essential Oil\u003c\/strong\u003e) – Provides the signature dry, woody top note and contributes natural antiseptic properties.\u003c\/li\u003e\n\u003cli\u003eSantalum Album (\u003cstrong\u003eSandalwood Essential Oil\u003c\/strong\u003e) – Adds a creamy, warm heart note and is known for its skin-softening and anti-inflammatory benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Acid\u003c\/strong\u003e – Enhances lather richness and contributes gentle skin-cleansing action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water to soften the beard and open pores.\u003c\/li\u003e\n\u003cli\u003eScoop a small, pea-to-marble-sized amount onto a damp shaving brush or fingertips.\u003c\/li\u003e\n\u003cli\u003eWork into a lather directly on your face using circular motions until you have a rich, even coat.\u003c\/li\u003e\n\u003cli\u003eShave as normal, rinsing the blade frequently.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water and follow with your preferred aftershave or moisturizer.\u003c\/li\u003e\n\u003cli\u003ePro tip: A little goes a long way - use less cream and more water for the best lather. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCedar and sandalwood is one of those combinations that works on basically everyone — it's warm without being heavy, woody without being outdoorsy, and sophisticated without trying too hard. Add that to a genuinely excellent shave cream base and you have a product that earns its spot in your daily routine. The Castle Forbes Cedar \u0026amp; Sandalwood is one of our most popular recommendations for men making their first real upgrade from aerosol foam, and it's a staple for the wet shavers who already know what they're doing. Either way, you'll feel the difference on the first shave.\u003c\/p\u003e\n\u003ch2\u003eFull Ingredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Stearic Acid, Aloe Barbadensis (Aloe Vera), Myristic Acid, Potassium Hydroxide, Coconut Acid, Glycerin, Juniperus Virginiana (Cedarwood Essential Oil), Dipropylene Glycol, Santalum Album (Sandalwood Essential Oil), Citric Acid, Triethanolamine, Phenoxyethanol, Sodium Hydroxide, Methylisothiazolinone, Potassium Sorbate.\u003c\/p\u003e","brand":"Castle Forbes","offers":[{"title":"Default Title","offer_id":2964211073,"sku":"CF-03032","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_9049359b-b72c-4a50-9c4f-739ab776d2fe.jpg?v=1774990239"},{"product_id":"castle-forbes-lime-essential-oil-shaving-cream-200ml","title":"Castle Forbes Lime Essential Oil Shaving Cream (200ml)","description":"\u003cp\u003eIf your morning routine needs a jolt of energy, the Castle Forbes Lime Essential Oil Shaving Cream delivers it. Built on the same \u003cstrong\u003eScottish\u003c\/strong\u003e heritage and artisan craftsmanship that has made Castle Forbes \u003cstrong\u003eone of the world's most respected wet-shaving brands\u003c\/strong\u003e, this 200ml cream uses pure lime essential oil — no synthetic fragrance — to create a shave experience that wakes up your senses as effectively as it prepares your face. Rich, cushioning lather. Crisp, clean scent.\u003c\/p\u003e\n\u003cp\u003eSkin left soft and calm. It's the kind of upgrade that makes 7am feel like something worth showing up for. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMen who crave a fresh, invigorating scent that doesn't smell like cologne\u003c\/li\u003e\n\u003cli\u003eWet shavers using a safety razor, straight razor, or traditional shave brush\u003c\/li\u003e\n\u003cli\u003eAnyone prone to razor burn or irritation who wants a cream that actually protects\u003c\/li\u003e\n\u003cli\u003eGuys stepping up from foam-in-a-can to a real grooming ritual\u003c\/li\u003e\n\u003cli\u003eFragrance-conscious shavers who want pure essential oils over synthetic perfume \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuilds a dense, cushioning lather that minimizes blade drag and irritation\u003c\/li\u003e\n\u003cli\u003eScented exclusively with pure lime essential oil — no synthetic fragrance Softens and hydrates facial hair for a closer, cleaner shave\u003c\/li\u003e\n\u003cli\u003eSoothes and calms skin during and after the shave \u003c\/li\u003e\n\u003cli\u003eParaben-free, cruelty-free, no artificial colourants\u003c\/li\u003e\n\u003cli\u003eHighly concentrated - a little goes a long way, lasting months with daily use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe base of stearic and myristic acids forms the structure of the lather - thick, stable, and slick enough to let your blade glide without drag. Aloe vera and glycerin work together to draw moisture into the skin and keep it hydrated throughout the shave. Lime essential oil provides the scent and also contributes naturally antibacterial properties, leaving skin refreshed rather than stripped. Just add water, work into a lather on your face or brush, and shave. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eFresh, bright, and zesty. The Lime essential oil opens with a sharp citrus burst — think freshly sliced lime, not lime-flavoured candy. It's clean, direct, and invigorating without being sweet or artificial. Because it's scented purely with essential oil, the fragrance is true-to-nature and fades naturally after your shave rather than lingering heavily on the skin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop Notes: Lime, Citrus\u003c\/li\u003e\n\u003cli\u003eHeart Notes: Green, Linalool\u003c\/li\u003e\n\u003cli\u003eBase Notes: Subtle earthy-green finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis (Aloe Vera)\u003c\/strong\u003e – Soothes and hydrates skin, reducing post-shave redness and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e – Draws moisture into the skin to maintain hydration throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid \u0026amp; Myristic Acid\u003c\/strong\u003e – The foundation of a classic shave cream lather; creates a dense, slick foam with excellent blade glide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLime Essential Oil\u003c\/strong\u003e – Provides the fresh, invigorating scent using only pure essential oil, with natural antibacterial properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Acid\u003c\/strong\u003e – Contributes to lather richness and skin-cleansing action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water to soften the beard and open pores.\u003c\/li\u003e\n\u003cli\u003eScoop a small, pea-to-marble-sized amount onto a damp shaving brush or fingertips.\u003c\/li\u003e\n\u003cli\u003eWork into a lather directly on your face using circular motions to build an even, thick coat.\u003c\/li\u003e\n\u003cli\u003eShave as normal, rinsing the blade frequently for a clean pass.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water and follow with your preferred aftershave or moisturizer.\u003c\/li\u003e\n\u003cli\u003ePro tip: Re-wet and re-lather for a second pass - no extra cream needed. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we have a simple filter for what earns a spot on our shelves: does it actually work, and does it make your routine something you look forward to? The Castle Forbes Lime ticks both boxes hard. The lather is exceptional - genuinely one of the best you'll find at any price point - and the lime essential oil scent is the kind of clean, no-nonsense freshness that makes your whole bathroom smell like you have your life together. It's the go-to pick for guys who want their shave to feel like a ritual without it taking 45 minutes.\u003c\/p\u003e\n\u003ch2\u003eFull Ingredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Stearic Acid, Aloe Vera, Myristic Acid, Potassium Hydroxide, Glycerin, Coconut Acid, Dipropylene Glycol, Lime Essential Oil, Citric Acid, Triethanolamine, Phenoxyethanol, Sodium Hydroxide, Methylisothiazolinone, Potassium Sorbate, Limonene*, Citral*, Geraniol*, Linalool*. *Naturally occurring in essential oils.\u003c\/p\u003e","brand":"Castle Forbes","offers":[{"title":"Default Title","offer_id":2964261441,"sku":"CF-03031","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_5c05992d-708e-4f1d-84b1-0777a44a70a9.jpg?v=1774990236"},{"product_id":"castle-forbes-lavender-essential-oil-shaving-cream-200ml","title":"Castle Forbes Lavender Essential Oil Shaving Cream (200ml)","description":"\u003cp\u003eLavender is the most time-tested skin-soothing ingredient in the grooming world - and for good reason. The Castle Forbes Lavender Essential Oil Shaving Cream pairs pure lavender essential oil with the brand's legendary, concentrated lather formula to create one of the most calming, skin-friendly shaves you'll ever experience. It's the ideal daily driver for men with sensitive or reactive skin, and a perfect gateway into traditional wet shaving for anyone who wants to start with something reliably excellent.\u003c\/p\u003e\n\u003cp\u003eClean. Gentle. Unmistakably Castle Forbes. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen with sensitive, dry, or easily irritated skin Anyone prone to razor burn, redness, or post-shave tightness Wet shavers who want a classic, clean floral-herbal scent without being overpowering Guys who want their shave cream to actively calm and condition their skin First-time luxury shaving cream buyers looking for a foolproof starting point\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure lavender essential oil soothes and calms skin from the first stroke\u003c\/li\u003e\n\u003cli\u003eBuilds a dense, protective lather that minimizes razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eActively reduces post-shave redness and sensitivity\u003c\/li\u003e\n\u003cli\u003eDeeply hydrating - aloe vera and glycerin keep skin soft throughout the shave\u003c\/li\u003e\n\u003cli\u003eParaben-free, cruelty-free, no artificial colourants or synthetic fragrance\u003c\/li\u003e\n\u003cli\u003eHighly concentrated formula lasts months with daily use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe stearic and myristic acid base creates the classic thick, cushioning lather that gives your blade clean glide. Lavender essential oil works double duty: delivering its iconic, herbaceous scent while also contributing natural anti-inflammatory and soothing properties to calm reactive skin. Glycerin and aloe vera lock in moisture to ensure your skin stays hydrated, not stripped, throughout the entire shave. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, calming, and herbaceous.\u003c\/p\u003e\n\u003cp\u003eLavender essential oil opens fresh and slightly floral, then settles into the familiar warm, herbal base that has made lavender a men's grooming staple for centuries. This is not a sweet or feminine lavender - it reads as clean and classic, with a subtle green quality that feels spa-like without being fussy. Because it's pure essential oil, the scent is natural and true-to-plant rather than perfume-like.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Fresh Lavender, Green Herbal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes\u003c\/strong\u003e: Floral Lavender, Linalool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Warm Herbal, Geraniol \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis (Aloe Vera)\u003c\/strong\u003e – Soothes and hydrates, reducing razor-induced inflammation and redness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e – Attracts moisture to the skin surface, maintaining hydration throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid \u0026amp; Myristic Acid\u003c\/strong\u003e – Provide the classic, thick lather structure for smooth, close shaving.\u003c\/li\u003e\n\u003cli\u003eLavandula Angustifolia (\u003cstrong\u003eLavender Essential Oil\u003c\/strong\u003e) – The star ingredient; delivers the calming scent and natural anti-inflammatory, skin-soothing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Acid\u003c\/strong\u003e – Adds richness to the lather and gentle skin-cleansing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Hydroxide \u003c\/strong\u003e– Works with the fatty acids to saponify the base and create a stable, creamy lather. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water to soften beard hair and open pores.\u003c\/li\u003e\n\u003cli\u003eScoop a pea-to-marble-sized amount onto a damp shaving brush or fingertips.\u003c\/li\u003e\n\u003cli\u003eWork into a rich lather directly on your face using circular motions.\u003c\/li\u003e\n\u003cli\u003eShave as normal, rinsing the blade often for a clean, even pass.\u003c\/li\u003e\n\u003cli\u003eRinse with cool water to close pores and follow with your preferred aftershave or moisturizer.\u003c\/li\u003e\n\u003cli\u003ePro tip: Re-wet without adding more cream for a second-pass lather. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf someone tells us they have sensitive skin and want to try a luxury shave cream, this is almost always the first one we recommend. Lavender is a proven, well-researched skin calmer - and Castle Forbes uses the real thing, not a synthetic approximation. The combination of a top-tier shave cream base and genuine lavender essential oil means you're getting performance and skincare in one product. It's easy to use, reliable, and your skin will feel noticeably better after the first shave. That's a strong endorsement in our books.\u003c\/p\u003e\n\u003ch2\u003eFull Ingredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Stearic Acid, Aloe Barbadensis (Aloe Vera), Myristic Acid, Potassium Hydroxide, Glycerin, Coconut Acid, Dipropylene Glycol, Lavandula Angustifolia (Lavender Essential Oil), Citric Acid, Triethanolamine, Phenoxyethanol, Sodium Hydroxide, Methylisothiazolinone, Potassium Sorbate, Linalool*, Limonene*, Geraniol*. *Naturally occurring in essential oils.\u003c\/p\u003e","brand":"Castle Forbes","offers":[{"title":"Default Title","offer_id":2964294273,"sku":"CF-03030","price":60.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_f31db690-c16a-4a15-9ad5-8fa8ae8e6483.jpg?v=1774990245"},{"product_id":"crown-shaving-co-soothing-after-shave-tonic-120ml","title":"Crown Shaving Co. After Shave Tonic (120ml)","description":"\u003cp\u003eThis top-selling After Shave Tonic carries notes of \u003cstrong\u003eTobacco\u003c\/strong\u003e, \u003cstrong\u003eLeather\u003c\/strong\u003e, \u003cstrong\u003eBay Rum\u003c\/strong\u003e, \u003cstrong\u003ebarber’s talc\u003c\/strong\u003e and \u003cstrong\u003eanise\u003c\/strong\u003e. They've added some glycerin and neem oil, too, both godsends for keeping skin smooth and moisturized.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eOnce you’ve finished shaving, wash up with ice cold water, pat it dry, then slap a couple dabs of this onto your babyface to cool down that fresh, exfoliated skin.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: Denatured alcohol, purified water (aqua), parfum, polysorbate 20, Hamamelis virginiana (witch hazel) distillate, Glycerin, Azadirachta (Neem) oil, pimento racemosa (bay rum) essential oil, bergamia (bergamot) essential oil, pimpinella anisum (anise seed) essential oil.\u003c\/em\u003e\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965662849,"sku":"CSC-04","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_d747fc90-8c24-4956-9315-69e6496951f4.jpg?v=1694371643"},{"product_id":"crown-shaving-co-soothing-after-shave-lotion-120ml","title":"Crown Shaving Co. Soothing After Shave Lotion (120ml)","description":"\u003cp\u003eNo one likes a greasy after shave, which is why this one is anything but. This stuff’s lighter in composition than your average lotion, plus we threw in some witch hazel, so not only will it absorb fast, it’ll soothe any redness post-shave, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eOnce you’ve splashed on some cold water post-shave and have dried up, pump a beer bottle cap’s worth into your palms then massage your face and neck until it’s gone.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965763393,"sku":"CSC-03","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/13_1dd3b995-f880-4292-b3a7-8c9faa97f9d3.jpg?v=1694371665"},{"product_id":"crown-shaving-co-shave-cream-size-options","title":"Crown Shaving Co. Shave Cream (Size Options)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA \u003cstrong\u003erich,\u003c\/strong\u003e \u003cstrong\u003esilky\u003c\/strong\u003e \u003cstrong\u003ecream\u003c\/strong\u003e using only the finest ingredients available. The scent of \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eeucalyptus\u003c\/strong\u003e and \u003cstrong\u003espearmint\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e is sure to awaken your senses. This shave cream will provide you with a \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eclose\u003c\/strong\u003e, \u003cstrong\u003ecomfortable\u003c\/strong\u003e \u003cstrong\u003eshave \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003ewhile leaving your skin feeling \u003c\/span\u003e\u003cspan\u003enourished and refreshed\u003c\/span\u003e\u003cspan\u003e. Can be used with a shaving brush to generate a \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003erich lather\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e or can be massaged onto skin with fingers.\u003c\/span\u003e\u003cbr\u003e\n\u003cdiv\u003e\u003cspan style=\"font-family: 'Open Sans', sans-serif; font-size: 12px; line-height: 18px;\"\u003e \u003c\/span\u003e\u003c\/div\u003e","brand":"Crown Shaving Co.","offers":[{"title":"120ml","offer_id":2965857153,"sku":"CSC-02-04","price":30.0,"currency_code":"CAD","in_stock":true},{"title":"240ml","offer_id":2966009601,"sku":"CSC-02-08","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_8356573e-17ec-4064-8f92-c05e82c3442f.jpg?v=1694371631"},{"product_id":"crown-shaving-co-supreme-glide-pre-shave-formula-225ml","title":"Crown Shaving Co. Supreme Glide Pre Shave Formula (225ml)","description":"\u003cp\u003eThis non-greasy, pre-shave blend is perfect for guys with sensitive hides that get red or irritated post-depilation. It’ll soften even the coarsest of stubble, minimizing friction and needless nicks while giving you the closest, smoothest shave possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Splash some warm water on your face, neck and cheeks. Next, towel dry your mug. Pat, don't rub, or you could irritate your skin. Now, massage a good amount of our pre-shave solution onto those aforesaid spots just before you apply that shave cream. Revel in a ridiculously comfortable shave. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Got stubble, but no time? Use this on its own and you’re good (yes, it’s that good).\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2966116225,"sku":"CSC-01","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_cbcc0b6f-21a4-45c6-8c94-096d8d0b12f3.jpg?v=1694371676"},{"product_id":"ernest-supplies-cooling-shave-cream-89ml","title":"Ernest Supplies Cooling Shave Cream (89ml)","description":"\u003cp\u003eA shave cream that does the work of three products without asking you to use three products. The Ernest Supplies Cooling Shave Cream is built on a hair conditioner base - the same logic that softens and prepares beard hair in the shower applied directly to the shave itself - creating a \u003cstrong\u003emoisture-rich, non-foaming lather\u003c\/strong\u003e that coats hair for a closer, smoother pass with the blade. Avocado Oil, Jojoba Seed Oil, Macadamia Seed Oil, Coconut Oil, Wheat Germ Oil, Acai Fruit Oil, and Passionfruit Seed Oil deliver a concentrated lipid complex that \u003cstrong\u003elubricates and conditions simultaneously\u003c\/strong\u003e, while \u003cstrong\u003eMenthol\u003c\/strong\u003e provides the kind of \u003cstrong\u003ecooling sensation\u003c\/strong\u003e you'd normally only get from an aftershave - during the shave itself. \u003cstrong\u003eWitch Hazel\u003c\/strong\u003e, \u003cstrong\u003eAllantoin\u003c\/strong\u003e,\u003cstrong\u003e Aloe Vera\u003c\/strong\u003e, \u003cstrong\u003eOat Bran\u003c\/strong\u003e \u003cstrong\u003eExtract\u003c\/strong\u003e, and \u003cstrong\u003eFireweed Extract\u003c\/strong\u003e (Epilobium Angustifolium) form a robust anti-redness complex that combats razor burn as it happens, and Sodium Hyaluronate and Panthenol keep skin hydrated throughout. Vitamins A (Retinyl Palmitate), C (Ascorbyl Palmitate), and E (Tocopheryl Acetate) complete the formula. Face, neck, and body-ready.\u003c\/p\u003e\n\u003cp\u003ePackaged in Ernest Supplies' signature eco-friendly Tech Pack™ pouch - TSA carry-on compliant and gym bag-friendly. Vegan and cruelty-free. For all skin types.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who shaves and wants fewer steps, less irritation, and a noticeably closer result. Particularly well-suited for those prone to razor burn, razor bumps, or redness, and for anyone who's been using a foaming cream and wondering why the shave still feels rough. Works on face, neck, and body.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioner-based formula for a closer, smoother shave\u003c\/strong\u003e. The hair conditioner base softens and coats beard hair before the blade reaches it - the same preparation principle as a pre-shave oil, built directly into the shave cream itself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-foaming lather for precision and control\u003c\/strong\u003e. The moisture-rich, non-foaming formula maintains skin and hair visibility throughout the shave, allowing for precise edge work and directional shaving without losing sight of what you're doing. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol cooling during the shave - not just after\u003c\/strong\u003e. The cooling sensation of Menthol kicks in on application, delivering the refreshing, calming effect of an aftershave as an integrated part of the shave experience - no separate step required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCombats redness and razor burn as you shave\u003c\/strong\u003e. Witch Hazel (Hamamelis Virginiana), Allantoin, Aloe Vera, Oat Bran Extract (Avena Sativa), and Fireweed Extract (Epilobium Angustifolium) work together to reduce inflammation and razor burn during the shave rather than trying to repair it afterwards.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich oil complex lubricates and conditions in one pass\u003c\/strong\u003e. Avocado, Jojoba, Macadamia, Coconut, Wheat Germ, Acai, and Passionfruit Seed Oils create a protective, slip-rich layer that reduces razor drag and leaves skin genuinely soft after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces razor clogging\u003c\/strong\u003e. The conditioning formula helps hair release cleanly from the blade rather than accumulating, reducing the need for constant rinsing mid-shave.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCool, clean, and herbal - Menthol leads with its signature crisp, refreshing character, supported by a botanical blend of Lavender, Eucalyptus Globulus, Grapefruit Peel Oil, and Rosemary. It reads as purposeful and invigorating rather than fragranced - the kind of scent that makes the shave feel like a deliberate morning ritual. Fades after rinsing without lingering on the skin.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioner Base \u003c\/strong\u003e(Cetyl Alcohol, Potassium Cocoate, Potassium Olivate) - The foundation of what makes this shave cream different. A hair conditioner base that softens and coats beard hair on contact, reducing resistance and allowing the blade to glide cleanly for a closer, more comfortable shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Oil Complex \u003c\/strong\u003e(Persea Gratissima, Simmondsia Chinensis, Macadamia Ternifolia, Cocos Nucifera, Triticum Vulgare, Euterpe Oleracea, Passiflora Edulis, Oryza Sativa) - Avocado, Jojoba, Macadamia, Coconut, Wheat Germ, Acai, Passionfruit, and Rice Bran Oils deliver an intensely lubricating and conditioning layer that protects skin during the shave and leaves it soft after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-Redness Complex \u003c\/strong\u003e(Hamamelis Virginiana, Allantoin, Aloe Barbadensis, Avena Sativa, Epilobium Angustifolium) - Witch Hazel, Allantoin, Aloe Vera, Oat Bran Extract, and Fireweed Extract work together to calm inflammation, reduce razor burn, and protect the skin barrier throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Delivers the cooling, refreshing sensation that defines this formula's sensory experience - acting like a built-in aftershave that activates on application and provides immediate calming relief during the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate + Panthenol \u003c\/strong\u003e(Vitamin B5) - A hydrating duo that maintains skin moisture throughout the shave, ensuring skin feels replenished and comfortable rather than dried out by the time you rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamins A, C + E\u003c\/strong\u003e (Retinyl Palmitate, Ascorbyl Palmitate, Tocopheryl Acetate) - Consistent with the Ernest Supplies formula philosophy across the range, this antioxidant vitamin trio nourishes and protects the skin during the shaving process. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eUse every time you shave. Massage a small amount onto skin in a circular motion so the product fully coats the hair. Shave with a sharp blade - always. To reduce irritation and razor burn, shave with the grain of the hair first. In areas like the neck, pay attention to grain direction as it can change. For a closer result, do a second pass against the grain after the first. Rinse with cold water and pat dry. Follow with the Ernest Supplies Protective Matte Moisturizer for a complete post-shave routine.\u003c\/p\u003e\n\u003cp\u003eProne to razor bumps? Exfoliate 2 to 3 times a week with a gentle face polish before shaving to clear dead skin from the hair's path. Works on face, neck, and body.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cooling Shave Cream earns its place by doing something genuinely clever: building the pre-shave conditioning and the post-shave cooling into the shave itself, so you're not managing three separate steps for one routine. The conditioner-based formula is a meaningful departure from standard foaming creams - it's the reason the shave is closer, the blade glides better, and the skin feels noticeably less irritated afterwards. The multi-oil blend is exceptional for a product at this level, and the Menthol cooling effect mid-shave is one of those things you can't unfeel once you've experienced it. A strong recommendation for anyone who shaves daily and has been tolerating more irritation than necessary.\u003c\/p\u003e","brand":"Ernest Supplies","offers":[{"title":"Default Title","offer_id":2974670785,"sku":"ES-002","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_bb271e9f-a9d1-4452-a92f-85ae9d26aefe.jpg?v=1694404102"},{"product_id":"jack-black-beard-lube-size-options","title":"Jack Black Beard Lube (Size Options)","description":"\u003cp\u003eThree products in one. Jack Black's Beard Lube Conditioning Shave is a legendary, translucent shaving formula that functions simultaneously as a pre-shave oil, shave cream, and after-shave conditioner - streamlining your shave routine without compromising on performance or skin comfort. Rich in nourishing fatty acids and phospholipids, the super-light formula softens facial hair, provides exceptional blade glide, and conditions skin throughout the entire shave process.\u003c\/p\u003e\n\u003cp\u003eThe translucent finish is one of Beard Lube's most practical advantages - you can see exactly where you're shaving at all times, making it ideal for maintaining precise beard lines, sideburns, and mustaches. It won't clog your blade, rinses away easily, and leaves skin noticeably soft and hydrated. A genuinely versatile shave product that has earned its reputation as one of the best in the category.\u003c\/p\u003e\n\u003cp\u003eAvailable in three sizes: 88ml, 177ml, and 473ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBeard Lube is ideal for anyone who wants to simplify their shave routine without sacrificing results. It's particularly well suited to those who maintain beard lines, sideburns, or a mustache and need to see their work clearly while shaving. It also works exceptionally well for those with sensitive skin who benefit from the pre-shave conditioning step built directly into the formula. Compatible with cartridge, safety, and straight razors.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e3-in-1 Formula\u003c\/strong\u003e - Functions as a pre-shave oil, shave cream, and after-shave conditioner in a single product, simplifying the shave routine without sacrificing performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTranslucent Finish\u003c\/strong\u003e - See-through formula allows precise shaving around beard lines, sideburns, and mustaches with full visibility throughout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Blade Glide\u003c\/strong\u003e - Advanced silicone blend provides exceptional glide and helps prevent razor clogging for a smooth, effortless shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Softens Facial Hair \u003c\/strong\u003e- Macadamia Nut Oil penetrates below the skin's surface to soften coarse whiskers and make them easier to cut cleanly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions Skin Throughout\u003c\/strong\u003e - Phospholipids bind moisture to the skin and support the natural barrier, leaving skin soft and hydrated after every shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses Clean \u003c\/strong\u003e- Lightweight formula washes away easily without leaving residue on the skin or clogging the blade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and Calms\u003c\/strong\u003e - Peppermint and Eucalyptus provide a cooling, refreshing sensation while Heather Extract delivers soothing, anti-irritant benefits. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBeard Lube has a clean, cooling herbal scent with prominent notes of peppermint and eucalyptus over a light botanical base. Invigorating and fresh on the skin - the kind of scent that makes a morning shave feel like a proper wake-up call.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Nut Oil \u003c\/strong\u003e(Macadamia Ternifolia Seed Oil) - An exceptionally high-quality oil with a small molecular structure that penetrates below the skin's surface to soften facial hair and hydrate skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil) - Softens, moisturizes, and protects skin through a lubricating, protective cushion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A natural humectant that helps maintain the skin's moisture balance throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhospholipids\u003c\/strong\u003e (Hydrogenated Lecithin, Lecithin) - A rich source of essential fatty acids that bind moisture to the skin and support the natural skin barrier. Organic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil*) - Cools, invigorates, and refreshes skin on contact for an energizing shave experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Eucalyptus Leaf Oil \u003c\/strong\u003e(Eucalyptus Globulus Leaf\/Twig Oil*) - Aids breathing, decongests, and invigorates the senses during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeather Extract \u003c\/strong\u003e(Calluna Vulgaris Extract) - A botanical known for its soothing and anti-irritant properties that helps calm skin during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdvanced Silicone Blend\u003c\/strong\u003e (Dimethicone, Phenyl Trimethicone, Cyclopentasiloxane) - Provides superior blade glide and helps prevent razor clogging for a smooth, effortless shave. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into a slightly damp beard every time you shave - in the shower or immediately after. For areas with heavier or coarser whiskers, allow the product to remain on skin for 60 seconds before shaving to maximize softening. Glide razor over face with light, even strokes. Rinse with cold water. No additional pre-shave oil or after-shave conditioner required.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBeard Lube has been a flagship Jack Black product for good reason - it solves the shave routine in a single step without asking you to compromise on any part of the process. The translucent formula is a genuine game-changer for anyone who maintains precise facial hair lines, and the combination of Macadamia Nut Oil, Phospholipids, and a silicone glide blend means the shave itself is noticeably smoother and more comfortable than with a standard cream. Available in three sizes, it works equally well as a daily driver at home or a travel essential on the road. One of the most recommended products in the Jack Black lineup at MASC.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"473ml","offer_id":3031610113,"sku":"9591017","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"177ml","offer_id":3031610049,"sku":"9591002","price":25.0,"currency_code":"CAD","in_stock":true},{"title":"88ml","offer_id":33814800013,"sku":"9591006","price":17.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_f1603f57-ef65-4cdb-91fe-98d2da641b4f.jpg?v=1781661774"},{"product_id":"jack-black-post-shave-cooling-gel-97ml","title":"Jack Black Post Shave Cooling Gel (97ml)","description":"\u003cp\u003eThe finish your shave deserves. Jack Black's Post Shave Cooling Gel is a soothing, fragrance-free, alcohol-free aftershave gel formulated to calm razor burn, reduce redness, and restore comfort to skin immediately after shaving. Lightweight and fast-absorbing, it delivers a clean, refreshing sensation without the sting of traditional alcohol-based aftershaves - making it a strong choice for sensitive skin and daily shavers alike.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eA blend of certified organic botanicals including Aloe Leaf Juice, Chamomile, Sage, Lavender, and Rosemary work together to calm irritation, reduce redness, and hydrate post-shave skin, while Sodium Hyaluronate and Allantoin support moisture retention and skin recovery. Equally effective for soothing discomfort and redness caused by sunburn, making it a versatile addition to any grooming kit.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in 97ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePost Shave Cooling Gel is ideal for anyone with sensitive, reactive, or easily irritated skin who wants immediate, effective post-shave relief without alcohol or synthetic fragrance. It's also a smart choice for daily shavers who want to keep their skin calm and comfortable between shaves, and for anyone who spends time outdoors and needs a reliable post-sun soothing option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes Razor Burn Immediately\u003c\/strong\u003e - Calms irritation and reduces the appearance of redness caused by shaving on contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-Free and Fragrance-Free \u003c\/strong\u003e- Gentle formula delivers post-shave comfort without the sting or dryness of traditional alcohol-based aftershaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates and Restores\u003c\/strong\u003e - Sodium Hyaluronate and Allantoin support moisture retention and help skin recover quickly after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic Botanicals\u003c\/strong\u003e - Aloe, Chamomile, Sage, Lavender, and Rosemary work together to calm, soothe, and nourish post-shave skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, Fast-Absorbing\u003c\/strong\u003e - Clean gel texture absorbs quickly without heaviness or residue, making it comfortable to wear under moisturizer or sunscreen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Post-Sun Use\u003c\/strong\u003e - Also effective for soothing discomfort and redness caused by sunburn or extended outdoor exposure. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003ePost Shave Cooling Gel is fragrance-free with a clean, neutral character on the skin. A faint, natural herbal note from the botanical extracts is barely perceptible and fades immediately - genuinely suitable for those sensitive to scented post-shave products. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Aloe Leaf Juice\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice*) - Calms, soothes, and softens skin immediately after shaving while providing lightweight hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Flower Extract\u003c\/strong\u003e (Chamomilla Recutita Flower Extract*) - Helps reduce redness and soothe irritation caused by shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Sage Leaf Extract\u003c\/strong\u003e (Salvia Officinalis Leaf Extract*) - Provides antioxidant and soothing benefits to post-shave skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Oil\u003c\/strong\u003e (Lavandula Angustifolia Oil) - A calming aromatic botanical with antioxidant and skin-soothing properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Extract) - Delivers antioxidant support and helps calm skin after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalm Mint Leaf Extract\u003c\/strong\u003e (Melissa Officinalis Leaf Extract) - An antioxidant that helps counteract damage caused by free radicals on post-shave skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Extract \u003c\/strong\u003e(Hamamelis Virginiana Extract) - A natural astringent and antioxidant that helps tone and soothe skin after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e - Draws moisture into the skin to support hydration and comfort after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e - Calms irritation and supports skin recovery post-shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula Flower Extract\u003c\/strong\u003e (Calendula Officinalis Flower Extract) - Provides gentle soothing and skin-conditioning support. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to face and neck immediately after shaving. Pat gently into skin and allow to absorb fully. Follow with a moisturizer or sunscreen as needed. Can also be applied to sun-exposed or irritated skin as a soothing post-sun treatment. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePost Shave Cooling Gel fills the gap that most shave routines leave open - what happens to your skin after the blade. The alcohol-free, fragrance-free formula makes it genuinely suitable for even the most sensitive post-shave skin, and the certified organic botanical blend goes well beyond basic soothing to actively support skin recovery and hydration. It layers cleanly under moisturizer or sunscreen, making it easy to incorporate as a dedicated step between shaving and the rest of your morning routine. A reliable, no-fuss post-shave essential that works every time.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":3032445633,"sku":"9591003","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/jackblackpostshavecoolinggel.jpg?v=1781743759"},{"product_id":"jack-black-supreme-cream-triple-cushion-shave-lather-236ml","title":"Jack Black Supreme Cream Triple Cushion Shave Lather (270g)","description":"\u003cp\u003eA shave cream that earns its name. Jack Black's Supreme Cream Triple Cushion Shave Lather is a luxurious, rich shaving cream that lifts facial hair up and away from the skin for a smooth, close, comfortable shave. Three hydrating layers create a protective cushion between skin and blade - reducing razor burn, irritation, and nicks while leaving skin soft, hydrated, and refreshed after every shave.\u003c\/p\u003e\n\u003cp\u003eThe formula is built around a blend of high-quality oils including Macadamia Nut Oil, Soybean Oil, and Jojoba Oil, which work together to soften skin, provide a lubricating barrier, and lock in moisture throughout the shave. Organic Edelweiss Extract soothes and calms, while the rich, creamy lather activates easily with fingertips or a shaving brush for a premium shave experience at home. \u003c\/p\u003e\n\u003cp\u003eAvailable in 270g. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSupreme Cream is ideal for anyone who takes their shave seriously and wants a cream that delivers genuine skin comfort alongside a close result. It's a strong choice for those with sensitive or dry skin who experience razor burn or irritation, and works equally well for daily shavers and those who shave less frequently. Compatible with both cartridge and safety razors, and works beautifully with a shaving brush. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriple Cushion Protection\u003c\/strong\u003e - Three hydrating layers create a protective barrier between skin and blade to help reduce razor burn, nicks, and irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifts Hair for a Closer Shave\u003c\/strong\u003e - Rich lather lifts facial hair up and away from the skin for an easier, more precise shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Lubrication\u003c\/strong\u003e - Macadamia Nut Oil penetrates below the skin's surface to soften and hydrate while providing exceptional blade glide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturizes Throughout\u003c\/strong\u003e - Jojoba Oil and Glycerin maintain the skin's moisture balance during the shave, leaving skin soft and comfortable after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes and Calms\u003c\/strong\u003e - Organic Edelweiss Extract and Chamomile Oil calm and soothe skin during and after the shaving process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, Activating Lather\u003c\/strong\u003e - Works easily with fingertips or a shaving brush to build a dense, cushioning lather. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSupreme Cream has a clean, softly herbal scent with warm notes of rosemary, geranium, and chamomile over a light botanical base. Fresh and pleasant without being heavily fragranced - a classic shave cream character that complements rather than competes with cologne. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Nut Oil \u003c\/strong\u003e(Macadamia Ternifolia Seed Oil) - An exceptionally high-quality oil with a small molecular structure that penetrates below the skin's surface to soften, hydrate, and provide superior blade glide.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil*) - Softens, moisturizes, and protects skin through a lubricating, protective cushion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Soybean Oil\u003c\/strong\u003e (Glycine Soja Oil*) - A plant-based emollient containing antioxidants that provides skin-soothing and moisturizing benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A natural humectant that helps maintain the skin's moisture balance throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Edelweiss Extract\u003c\/strong\u003e (Leontopodium Alpinum Flower\/Leaf Extract) - A high-altitude alpine antioxidant that soothes and calms skin during shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Anthemis Nobilis Flower Oil) - Provides additional soothing and calming benefits to sensitive or reactive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Delivers a refreshing botanical aroma and supports skin comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalendula Flower Extract\u003c\/strong\u003e (Calendula Officinalis Flower Extract) - A gentle botanical known for its soothing and skin-conditioning properties. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a slightly damp face. Apply an even layer of Supreme Cream over face and neck using fingertips or a shaving brush. Activate by working into a rich, creamy lather using circular motions. Shave with a sharp, clean blade, rinsing the razor frequently. Rinse face with cold water after shaving and follow with a post-shave treatment or moisturizer.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSupreme Cream delivers a shave experience that genuinely feels premium - the kind that makes you look forward to your morning routine rather than just getting through it. The triple cushion concept is not just marketing language - the combination of Macadamia Nut Oil, Jojoba, and Soybean Oil creates a genuinely protective, lubricating layer that makes a noticeable difference in comfort and closeness. Whether you use it with fingertips for a quick daily shave or with a brush for a more considered ritual, it performs consistently and leaves skin in great shape. A cornerstone product in the Jack Black shave lineup.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":33814835853,"sku":"9591009","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/jackblacksupremecream.jpg?v=1781743775"},{"product_id":"eshave-shave-cream-120g-options","title":"eShave Shave Cream - White Tea (113g)","description":"\u003cp\u003eA luxurious wet-shave cream that builds a rich, cushioning lather for a close, comfortable shave. Formulated without parabens, sulphates, SLS, SLES, or synthetic colours, the White Tea variant is vegan-friendly and crafted with plant-derived ingredients including glycerin and coconut acid to leave skin smooth and moisturized after every shave. Works equally well with a brush or applied by hand. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who takes their shave seriously - whether you're a wet-shave devotee stepping up from foam and gel, or someone with sensitive skin looking for a formula that performs without compromise. A favourite for those who appreciate clean, minimalist fragrances.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBuilds a rich, creamy, warm lather that cushions the blade and reduces friction\u003c\/li\u003e\n\u003cli\u003eSoftens hair and opens pores for a closer, more comfortable shave\u003c\/li\u003e\n\u003cli\u003eGlycerin draws moisture into skin during shaving to prevent dryness and tightness\u003c\/li\u003e\n\u003cli\u003eCoconut acid creates a protective barrier that guards against razor burn and ingrown hairs\u003c\/li\u003e\n\u003cli\u003eParaben-free, sulphate-free, SLS-free, SLES-free, and vegan - no synthetic colours\u003c\/li\u003e\n\u003cli\u003eScented with a clean, delicate White Tea fragrance - subtle and understated without being unisex or floral\u003c\/li\u003e\n\u003cli\u003eA little goes a long way - one 4 oz jar lasts many months \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face with warm water\u003c\/li\u003e\n\u003cli\u003eApply a small amount of shaving cream to your face or a damp shaving brush\u003c\/li\u003e\n\u003cli\u003eWork into a lather using circular motions - add water to build more foam\u003c\/li\u003e\n\u003cli\u003eShave as usual, rinsing the blade regularly\u003c\/li\u003e\n\u003cli\u003eRinse face with cool water and follow with an after shave soother \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: The more warm water you use, the richer and fuller the lather will be. A pea-sized amount is all you need with a brush.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eeShave is one of those brands that made wet shaving feel accessible and elevated at the same time. The White Tea Shaving Cream is a perennial favourite - clean-scented, long-lasting, and genuinely better for your skin than anything out of a can. It's the kind of product that converts people.\u003c\/p\u003e","brand":"eShave","offers":[{"title":"Default Title","offer_id":3033485185,"sku":"ES-14009","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_ca0e6f38-6eea-422d-8ac0-0e60205c1eae.jpg?v=1761230385"},{"product_id":"eshave-pre-shave-oil-60ml-options","title":"eShave Pre Shave Oil - White Tea (59ml)","description":"\u003cp\u003eA lightweight pre-shave treatment that prepares skin and hair for a close, irritation-free shave. eShave's White Tea Pre Shave Oil uses a blend of plant-derived oils to create a protective barrier between skin and blade, reducing friction, preventing razor burn, and helping guard against ingrown hairs. Enriched with antioxidant white tea extract and Vitamins E and A - paraben-free and non-sticky. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone prone to razor burn, ingrown hairs, or post-shave irritation. Also a great addition to any shaving routine for those with dry or sensitive skin who want an extra layer of protection before the blade makes contact. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a protective oil layer over skin to minimize direct blade-to-skin contact\u003c\/li\u003e\n\u003cli\u003eCoats and softens hair to allow for a cleaner, smoother cut Cottonseed and sweet almond oils hydrate skin and prepare hair for shaving\u003c\/li\u003e\n\u003cli\u003eGrapeseed oil promotes healthy cell turnover and helps tighten pores\u003c\/li\u003e\n\u003cli\u003eCastor oil calms redness and reduces the likelihood of post-shave irritation\u003c\/li\u003e\n\u003cli\u003eSafflower oil restores and nourishes skin before and after shaving\u003c\/li\u003e\n\u003cli\u003eVitamins E and A provide antioxidant protection and help skin recover\u003c\/li\u003e\n\u003cli\u003eNon-sticky, lightweight formula that won't clog your razor\u003c\/li\u003e\n\u003cli\u003eScented with a clean, subtle White Tea fragrance - delicate and fresh\u003c\/li\u003e\n\u003cli\u003eVersatile: also works as a beard moisturiser, bump-relief treatment, or post-wax soother \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face and neck with warm water\u003c\/li\u003e\n\u003cli\u003eApply 2 drops of pre shave oil to your palm and massage evenly over the shave area\u003c\/li\u003e\n\u003cli\u003eApply your shaving cream over the top and lather as usual\u003c\/li\u003e\n\u003cli\u003eShave as normal \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Apply with your non-dominant hand to keep your razor hand dry and secure. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe White Tea Pre Shave Oil is a quietly excellent product - the scent is barely-there, the formula absorbs beautifully, and it makes a noticeable difference in how smoothly the razor glides. It's an easy upsell alongside any eShave shaving cream.\u003c\/p\u003e","brand":"eShave","offers":[{"title":"Default Title","offer_id":3033529537,"sku":"ES-32009","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Pre_Shave_Oil_White_Tea_boxed.jpg?v=1649643204"},{"product_id":"eshave-after-shave-soother-180g-options","title":"eShave After Shave Soother - White Tea (177ml)","description":"\u003cp\u003eA nourishing post-shave lotion that penetrates quickly to soothe, hydrate, and condition freshly shaved skin. eShave's White Tea After Shave Soother combines glycerin, coconut oil, aloe vera, and a blend of targeted plant oils to calm irritation and restore moisture without heaviness or shine. Paraben-free, sulphate-free, and vegan with no SLS, SLES, or synthetic colours. \u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eThose who want a clean, quietly scented finish to their shave routine. The White Tea After Shave Soother is especially well-suited to anyone with dry or reactive skin who needs real moisture, not just surface comfort. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoothes and nourishes freshly shaved skin to minimise redness and irritation\u003c\/li\u003e\n\u003cli\u003eGlycerin deeply hydrates the skin's surface to prevent post-shave dryness\u003c\/li\u003e\n\u003cli\u003eAloe vera calms and cools skin after shaving for immediate comfort\u003c\/li\u003e\n\u003cli\u003eCucumber extract reduces redness, tightens pores, and promotes healthy skin renewal\u003c\/li\u003e\n\u003cli\u003eApricot kernel oil moisturises, soothes irritation, and supports post-shave repair\u003c\/li\u003e\n\u003cli\u003eSweet almond oil softens and conditions skin for a smooth, comfortable finish\u003c\/li\u003e\n\u003cli\u003eGrapeseed oil helps heal skin and maintain pore clarity\u003c\/li\u003e\n\u003cli\u003eVitamin E offers antioxidant protection to keep skin looking healthy\u003c\/li\u003e\n\u003cli\u003eNon-greasy and fast-absorbing - no residue, no shine\u003c\/li\u003e\n\u003cli\u003eScented with a delicate, clean White Tea fragrance - barely-there and quietly fresh\u003c\/li\u003e\n\u003cli\u003eDoubles as an all-over body lotion \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eAfter shaving, splash face with cool water to close pores and pat dry\u003c\/li\u003e\n\u003cli\u003eApply a small amount to your palm and massage gently into skin\u003c\/li\u003e\n\u003cli\u003eUse only a small amount - the formula is concentrated and absorbs quickly \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTip: Apply before your moisturiser if you use one, or use this as your standalone post-shave step. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe White Tea After Shave Soother is the understated choice - and sometimes that's exactly what you want. Clean scent, fast absorption, great skin feel. It pairs perfectly with the White Tea shaving cream and pre shave oil if you want to build a full matching routine.\u003c\/p\u003e","brand":"eShave","offers":[{"title":"Default Title","offer_id":9703752728691,"sku":"ES-26009","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_bd9cad81-fb7d-4fd6-84df-7c1c1c80e81b.jpg?v=1781661777"},{"product_id":"geo-f-trumper-eucris-shaving-cream-75g","title":"Geo. F. Trumper Eucris Shaving Cream (Size Options)","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimises post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Eucris\u003c\/h2\u003e\n\u003cp\u003eEucris is the scent that earned its place in fiction - famously named as James Bond's fragrance of choice in Ian Fleming's novels, and entirely worthy of the association. It opens with peppery, rousing top notes of lemon and blackcurrant, moves through a rich heart of clove, marjoram, and thyme, and settles into a warm, sensual base of sandalwood, patchouli, and amber. Complex, sophisticated, and impossible to mistake for anything else.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes of lemon and cassis.\u003c\/li\u003e\n\u003cli\u003eHeart notes of clove, marjoram, and thyme.\u003c\/li\u003e\n\u003cli\u003eBase notes of sandalwood, patchouli, and amber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full Eucris ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Geo. F. Trumper","offers":[{"title":"75g","offer_id":3087503297,"sku":"97470","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"200g","offer_id":29385161932915,"sku":"97227","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/eucris-shaving-cream-bowl.jpg?v=1649642535"},{"product_id":"geo-f-trumper-spanish-leather-shaving-cream-75g","title":"Geo. F. Trumper Spanish Leather Shaving Cream (Size Options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimizes post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Spanish Leather\u003c\/h2\u003e\n\u003cp\u003eSpanish Leather is the darkest and most brooding fragrance in the Trumper range - a warm, heady blend of musk, patchouli, sandalwood, and vanilla with an unmistakable leather character at its core. The top notes open with clove and lavender before giving way to a heart of geranium, rosemary, and rose, then settling into a rich, lingering base of patchouli, sandalwood, and vanilla. Deeply complex and entirely distinctive - the kind of scent that becomes a signature.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes of clove and lavender.\u003c\/li\u003e\n\u003cli\u003eHeart notes of geranium, rosemary, and rose.\u003c\/li\u003e\n\u003cli\u003eBase notes of patchouli, sandalwood, and vanilla.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full Spanish Leather ritual is available at MASC across the Shaving Cream, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"75g","offer_id":3087532609,"sku":"98477","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"200g","offer_id":29385156165747,"sku":"98224","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/spanish-leather-shaving-cream-bowl.jpg?v=1649643271"},{"product_id":"geo-f-trumper-eucris-hard-shaving-soap-80g","title":"Geo. F. Trumper Eucris Hard Shaving Soap (Options)","description":"\u003cp\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Eucris\u003c\/h2\u003e\n\u003cp\u003eEucris is the scent that earned its place in fiction - famously named as James Bond's fragrance of choice in Ian Fleming's novels, and entirely worthy of the association. It opens with peppery, rousing top notes of lemon and blackcurrant, moves through a rich heart of clove, marjoram, and thyme, and settles into a warm, sensual base of sandalwood, patchouli, and amber. Complex, sophisticated, and impossible to mistake for anything else.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes of lemon and cassis.\u003c\/li\u003e\n\u003cli\u003eHeart notes of clove, marjoram, and thyme.\u003c\/li\u003e\n\u003cli\u003eBase notes of sandalwood, patchouli, and amber.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full Eucris ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3087694337,"sku":"97388","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3087609665,"sku":"97081","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_69d14a5f-7f9f-4536-947c-ea8e211a72a3.jpg?v=1696195056"},{"product_id":"geo-f-trumper-almond-hard-shaving-soap-80g","title":"Geo. F. Trumper Almond Hard Shaving Soap (80g)","description":"\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[SCENT PROFILE - INSERT RELEVANT BLOCK HERE]\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3087787393,"sku":"93380","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3087787457,"sku":"93083","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/9_077e961e-5a99-4b7d-ad64-16a8291c7600.jpg?v=1696195094"},{"product_id":"geo-f-trumper-sandalwood-hard-shaving-soap-80g","title":"Geo. F. Trumper Sandalwood Hard Shaving Soap (80g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Sandalwood\u003c\/h2\u003e\n\u003cp\u003eSandalwood is Trumper's most celebrated fragrance - rich, warm, and unmistakably masculine. Built around natural sandalwood oil sourced from the Mysore region of India, it opens with citrus brightness from bergamot and lemon, softened by lavender and clary sage, before settling into a deep, opulent base of sandalwood, amber, patchouli, and vanilla. The heart carries white jasmine, carnation, geranium, rose, and tonka bean - complex enough to wear as a cologne, refined enough to work as a daily shave scent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: Bergamot, lemon, and lavender. \u003c\/li\u003e\n\u003cli\u003eHeart notes: White jasmine, carnation, geranium, rose, and tonka bean.\u003c\/li\u003e\n\u003cli\u003eBase notes: Sandalwood, amber, patchouli, and vanilla.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full Sandalwood ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3087844673,"sku":"95384","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3087844737,"sku":"95087","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_39fdaf33-2bbd-4b11-baf9-480798863dac.jpg?v=1696195104"},{"product_id":"geo-f-trumper-limes-hard-shaving-soap-80g","title":"Geo. F. Trumper Limes Hard Shaving Soap (80g)","description":"\u003cp\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Extract of Limes\u003c\/h2\u003e\n\u003cp\u003eExtract of Limes is the most vibrant fragrance in the Trumper range - built on the concentrated essences of West Indian Limes and charged with the kind of citrus brightness that genuinely wakes you up in the morning.\u003c\/p\u003e\n\u003cp\u003eA note of British heritage attaches to this one too: the pink label that identifies it has been in place since the First World War, when the green paper supply ran out and pink became the only available alternative. It stayed. Fresh, tangy, and invigorating - the scent equivalent of cold water on a warm morning. \u003c\/p\u003e\n\u003cp\u003eThe full Extract of Limes ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3087928193,"sku":"90389","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3087928257,"sku":"90082","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_5c9f92cd-4e10-4854-a56d-3eba6e871640.jpg?v=1696195091"},{"product_id":"geo-f-trumper-rose-hard-shaving-soap-80g","title":"Geo. F. Trumper Rose Hard Shaving Soap (80g)","description":"\u003cp\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Rose\u003c\/h2\u003e\n\u003cp\u003eRose is the most traditional fragrance in the Trumper collection - a light, fresh rendition of English garden rose that manages to feel nostalgic without being dated. Clean and gently floral rather than heavy or perfumed, it has been a barbershop staple for generations for good reason.\u003c\/p\u003e\n\u003cp\u003eAvailable at MASC in both Shaving Cream and Hard Shaving Soap.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3087955905,"sku":"92383","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3087955969,"sku":"92086","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_3f80275e-6db8-490b-955b-8060b80a2a09.jpg?v=1696195096"},{"product_id":"geo-f-trumper-coconut-hard-shaving-soap-80g","title":"Geo. F. Trumper Coconut Hard Shaving Soap (80g)","description":"\u003cp\u003eWhen Geo. F. Trumper's barbers recommend a shaving soap, this is what they mean. A finely refined, triple-milled hard soap that produces a dense, rich lather and outlasts soft creams many times over. The process behind it is traditional - hot-milled in small batches, pressed into 80g pucks that sit perfectly in the accompanying hand-turned wooden bowl or are sold as a refill on their own. If you've never shaved with a hard soap and a good brush, this is the place to start.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen who shave with a brush and want a soap that lasts, performs, and feels like it belongs in a proper shave kit. Also a strong choice for anyone who travels frequently - the solid format makes it easy to pack without worrying about leaks or limits.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFinely refined triple-milled soap - superior to standard milled soaps in quality and longevity\u003c\/li\u003e\n\u003cli\u003eProduces a dense, creamy lather with a quality badger or synthetic brush\u003c\/li\u003e\n\u003cli\u003eAvailable with a hand-turned wooden bowl or as a soap refill on its own\u003c\/li\u003e\n\u003cli\u003eLong-lasting format - outlasts soft creams significantly\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening the beard\u003c\/li\u003e\n\u003cli\u003eMade in the UK to Trumper's original standards\u003c\/li\u003e\n\u003cli\u003eThe wooden bowl variant makes an exceptional gift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Coconut\u003c\/h2\u003e\n\u003cp\u003eCoconut is the gentlest and most approachable fragrance in the Trumper range - a soft, subtly sweet coconut that works as a shave scent without demanding attention. A good choice for men who prefer understated fragrance or who layer their shave products under a separate cologne.\u003c\/p\u003e\n\u003cp\u003eAvailable at MASC in both Shaving Cream and Hard Shaving Soap.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eUnlike soft creams, hard soap requires the brush to do the work. A thoroughly dampened brush worked in circular motions across the soap surface generates friction that lifts the soap and builds lather - either directly on the face or in a separate bowl. The triple-milling process removes impurities and creates a soap of superior density, which translates to a richer lather and dramatically longer product life.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your brush and shake off excess water.\u003c\/li\u003e\n\u003cli\u003eWork the brush across the soap in circular motions until a rich, creamy lather develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard using the same circular motion, then shave.\u003c\/li\u003e\n\u003cli\u003eClose the bowl after use to prevent the soap from drying out. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Trumper Hard Shaving Soaps are among the best in our shaving collection - both for daily use and as gifts. The wooden bowl presentation is genuinely beautiful on a bathroom shelf, and the soap itself will outlast half a dozen tubes of soft cream. For anyone who wants to invest in a proper shave kit, this is the anchor piece.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Soap With Bowl","offer_id":3088041537,"sku":"94387","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"Soap Only","offer_id":3088041601,"sku":"94080","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_c84482cc-cb3b-439d-b4e3-42717e1bad70.jpg?v=1696195080"},{"product_id":"geo-f-trumper-rose-shaving-cream-size-options","title":"Geo. F. Trumper Rose Shaving Cream (size options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimizes post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Rose\u003c\/h2\u003e\n\u003cp\u003eRose is the most traditional fragrance in the Trumper collection - a light, fresh rendition of English garden rose that manages to feel nostalgic without being dated. Clean and gently floral rather than heavy or perfumed, it has been a barbershop staple for generations for good reason.\u003c\/p\u003e\n\u003cp\u003eAvailable at MASC in both Shaving Cream and Hard Shaving Soap.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Tube (75g)","offer_id":3088089025,"sku":"92475","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Jar (200g)","offer_id":3088089089,"sku":"92222","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_52e5a8cc-5fb6-4041-8070-fd13a7d4db6a.jpg?v=1696195073"},{"product_id":"geo-f-trumper-sandalwood-shaving-cream-size-options","title":"Geo. F. Trumper Sandalwood Shaving Cream (size options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimises post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Sandalwood\u003c\/h2\u003e\n\u003cp\u003eSandalwood is Trumper's most celebrated fragrance - rich, warm, and unmistakably masculine. Built around natural sandalwood oil sourced from the Mysore region of India, it opens with citrus brightness from bergamot and lemon, softened by lavender and clary sage, before settling into a deep, opulent base of sandalwood, amber, patchouli, and vanilla. The heart carries white jasmine, carnation, geranium, rose, and tonka bean - complex enough to wear as a cologne, refined enough to work as a daily shave scent.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTop notes: Bergamot, lemon, and lavender. \u003c\/li\u003e\n\u003cli\u003eHeart notes: White jasmine, carnation, geranium, rose, and tonka bean.\u003c\/li\u003e\n\u003cli\u003eBase notes: Sandalwood, amber, patchouli, and vanilla.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe full Sandalwood ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Tube (75g)","offer_id":3088598017,"sku":"95476","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Jar (200g)","offer_id":3088598081,"sku":"95223","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_63baa20d-3e80-4915-bde9-dfd9889388cb.jpg?v=1696195083"},{"product_id":"geo-f-trumper-limes-shaving-cream-size-options","title":"Geo. F. Trumper Limes Shaving Cream (size options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimises post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile -  Extract of Limes\u003c\/h2\u003e\n\u003cp\u003eExtract of Limes is the most vibrant fragrance in the Trumper range - built on the concentrated essences of West Indian Limes and charged with the kind of citrus brightness that genuinely wakes you up in the morning.\u003c\/p\u003e\n\u003cp\u003eA note of British heritage attaches to this one too: the pink label that identifies it has been in place since the First World War, when the green paper supply ran out and pink became the only available alternative. It stayed. Fresh, tangy, and invigorating - the scent equivalent of cold water on a warm morning. \u003c\/p\u003e\n\u003cp\u003eThe full Extract of Limes ritual is available at MASC across the Shaving Cream, Hard Shaving Soap, Skin Food, and Deodorant Stick.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Tube (75g)","offer_id":3088627073,"sku":"90471","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Jar (200g)","offer_id":3088627137,"sku":"90228","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_c371c74a-267f-4fb6-a28a-73d7ae4d026c.jpg?v=1696195099"},{"product_id":"geo-f-trumper-almond-shaving-cream-size-options","title":"Geo. F. Trumper Almond Shaving Cream (size options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimizes post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Almond\u003c\/h2\u003e\n\u003cp\u003eAlmond is the most distinctive and immediately recognizable scent in the Trumper range - a sweet, warm, nutty fragrance that is both comforting and surprisingly sophisticated on the skin. Unmistakably itself, and something of a cult favourite among traditional wet shaving enthusiasts who discover it and never look back.\u003c\/p\u003e\n\u003cp\u003eAvailable at MASC in both Shaving Cream and Hard Shaving Soap.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Tube (75g)","offer_id":3088677441,"sku":"93472","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Jar (200g)","offer_id":3088677505,"sku":"93229","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_9ece252b-4fd8-4696-a373-21f583f217ac.jpg?v=1696195058"},{"product_id":"geo-f-trumper-coconut-shaving-cream-size-options","title":"Geo. F. Trumper Coconut Shaving Cream (size options)","description":"\u003cp\u003eGeo. F. Trumper has been crafting shaving preparations from its Mayfair barbershop since 1875, and this Shaving Cream is the product that built the reputation. A small amount loaded onto a damp brush produces a dense, cushioning lather that protects the skin throughout the shave - reducing drag, preventing irritation, and leaving the face genuinely conditioned rather than stripped. Available in a convenient 75g tube for travel or daily use, and a generous 200g screw-thread bowl for the shave shelf at home. Whichever format you choose, the formula is the same: one of the finest glycerine-based shaving creams made anywhere in the world.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAny man who shaves with a brush - whether you're new to traditional wet shaving or have been doing it for decades. The rich, glycerine-forward formula is kind to sensitive skin and effective on every beard type. A strong choice for anyone who wants to elevate a daily chore into something worth looking forward to. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRich, cushioning glycerine lather protects skin throughout the shave\u003c\/li\u003e\n\u003cli\u003eReduces razor drag and minimises post-shave redness and irritation\u003c\/li\u003e\n\u003cli\u003eA small amount goes a long way - highly concentrated formula\u003c\/li\u003e\n\u003cli\u003eAvailable in 75g tube or 200g screw-thread bowl\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft and conditioned after shaving\u003c\/li\u003e\n\u003cli\u003eMade in the UK to the same standard as the original 1875 formula\u003c\/li\u003e\n\u003cli\u003ePairs seamlessly with Trumper Skin Food for a complete shave ritual \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile - Coconut\u003c\/h2\u003e\n\u003cp\u003eCoconut is the gentlest and most approachable fragrance in the Trumper range - a soft, subtly sweet coconut that works as a shave scent without demanding attention. A good choice for men who prefer understated fragrance or who layer their shave products under a separate cologne.\u003c\/p\u003e\n\u003cp\u003eAvailable at MASC in both Shaving Cream and Hard Shaving Soap.\u003c\/p\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to the beard with a damp brush using circular motions, the cream builds into a stable, dense lather that sits between the razor and the skin. The glycerine base draws and holds moisture at the skin surface, creating the slip and cushioning that allows a blade to cut cleanly without pulling. The result is a closer shave with significantly less irritation than foam from a can could ever deliver.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Work a small amount of cream into the wet bristles and build a lather directly on the face using circular movements. Shave as normal. For best results, shave after a shower when the skin and beard are fully softened.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrumper's Shaving Cream is one of those products with genuine heritage behind it - not just the story, but the formula. The glycerine base produces a lather quality that modern synthetic creams consistently fail to match, and the range of scents means there's a version for every preference. It's what we reach for when someone asks us what a truly great shaving cream looks like.\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Tube (75g)","offer_id":3088709697,"sku":"94479","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Jar (200g)","offer_id":3088709761,"sku":"94226","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_1b3155e2-0843-4920-b15b-ed650de986d6.jpg?v=1696195042"},{"product_id":"geo-f-trumper-block-of-alum-100g","title":"Geo. F. Trumper Block of Alum (100g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRegarded as the original aftershave, Alum is a mineral stone that contains exceptional natural properties to soothe the skin after shaving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cem\u003eIngredients: Ammonium Potash\u003c\/em\u003e \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Geo. F. Trumper","offers":[{"title":"Default Title","offer_id":3088944385,"sku":"143009","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/alum-block.jpg?v=1649643886"},{"product_id":"imperial-bergamot-after-shave-265ml","title":"Imperial Bergamot After-Shave (265ml)","description":"\u003cp\u003eA great shave doesn't end with the last pass of the blade — it ends with what goes on the skin afterward. Imperial Barber Products has always understood this, and the Bergamot After-Shave reflects the same commitment to natural, high-performance ingredients that runs through everything the brand makes. Built by barbers who've finished thousands of professional shaves, this is their answer to what should happen the moment the razor is put down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bergamot — bright, citrusy, and uplifting with a clean, masculine character\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Spray bottle (265ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All skin types post-shave; sensitive or razor-prone skin; also works as a pre-moisturizer toner or a light alternative to cologne \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBergamot After-Shave is an alcohol-free, spray-on post-shave treatment that does the full job in one step - \u003cstrong\u003ecooling\u003c\/strong\u003e, \u003cstrong\u003etoning\u003c\/strong\u003e, \u003cstrong\u003ehealing\u003c\/strong\u003e, and \u003cstrong\u003emoisturizing\u003c\/strong\u003e freshly shaved skin without the sting or dryness that alcohol-based alternatives are notorious for. The formula is anchored by two hero ingredients that do the heavy lifting from opposite angles. \u003cstrong\u003eAlcohol-free Witch Hazel Extract\u003c\/strong\u003e brings the antiseptic, pore-tightening, and skin-balancing properties of a classic toner without any of the irritation, \u003cstrong\u003ecooling and refreshing\u003c\/strong\u003e the skin on contact while\u003cstrong\u003e closing pores\u003c\/strong\u003e and \u003cstrong\u003erestoring balance\u003c\/strong\u003e to the face. PEG-16 Macadamia Glycerides act as a conditioning emollient that protects skin cells from post-shave deterioration, adding genuine moisture and a healthy glow to skin that's just been through the stress of the blade. Organic Chamomile Extract provides \u003cstrong\u003enatural anti-inflammatory support \u003c\/strong\u003ethat calms redness and soothes sensitivity at the skin level, while Bergamot Essential Oil delivers both its signature bright, citrusy scent and its well-documented\u003cstrong\u003e mood-lifting aromatherapy properties\u003c\/strong\u003e. It also works as a toner layered under a moisturizer for a more intensive hydration routine, and as a light, fresh cologne alternative applied directly to the body. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBergamot After-Shave is for anyone who wants a proper finish to their shave without the burn of an alcohol-based product. It suits all skin types and is particularly well suited to sensitive or easily irritated skin where alcohol would do more harm than good. It pairs directly with the Imperial Glycerin Shave Soap and Pre-Shave Oil to complete a full three-step natural shave routine, and it works equally well as a standalone post-shave treatment for anyone not using a full wet shave setup. For deeper hydration, follow with an after-shave balm or moisturiser and use the Bergamot After-Shave as a toner base layer underneath.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-free Witch Hazel Extract \u003c\/strong\u003e(Hamamelis Virginiana) tones and tightens the skin post-shave, closing pores, reducing puffiness, and restoring balance to the face without the dryness or sting of alcohol-based alternatives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-16 Macadamia Glycerides \u003c\/strong\u003eact as a conditioning emollient, protecting skin cells from post-shave deterioration while adding moisture and a healthy glow to dry or stressed skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Chamomile Extract\u003c\/strong\u003e provides natural anti-inflammatory properties that calm post-shave redness, soothe razor burn, and support skin recovery particularly in sensitive areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBergamot Essential Oil\u003c\/strong\u003e delivers a bright, uplifting citrus scent alongside natural antiseptic properties that support a clean, refreshed post-shave environment on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-free formula\u003c\/strong\u003e means no stinging, no dryness, and no stripping of the skin's natural moisture barrier - a significant advantage for sensitive skin or anyone who shaves frequently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-40 Hydrogenated Castor Oil\u003c\/strong\u003e helps distribute the formula evenly across the skin on application, ensuring consistent coverage and absorption across the entire shaved area.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpray-top application \u003c\/strong\u003emakes dispensing quick, controlled, and hygienic, with no waste or mess.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a toner base layer\u003c\/strong\u003e applied before moisturizer for an enhanced hydration routine, boosting the effectiveness of whatever moisturiser follows.\u003c\/li\u003e\n\u003cli\u003eCan be used as a \u003cstrong\u003elight, fresh cologne alternative\u003c\/strong\u003e by patting directly onto the body - the Bergamot scent is distinctive enough to carry on its own.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shaving, spray a generous amount into your palms, pat hands together lightly, and press into the freshly shaved area rather than rubbing aggressively. Allow to absorb for a moment before following with a moisturiser or after-shave balm if desired. For a more intensive hydration routine, apply the Bergamot After-Shave first as a toner layer, allow it to absorb, then follow with your moisturiser of choice. As a light cologne alternative, spray or pat directly onto the neck, chest, or body after showering.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBergamot After-Shave is the finishing touch that completes the Imperial shave ritual properly. The alcohol-free formula means it genuinely soothes and heals rather than just sterilizing and stinging, and the combination of Witch Hazel and Macadamia Glycerides does real work on pores, moisture, and post-shave skin recovery. The Bergamot scent is bright and confident without being heavy - clean enough for daily use, distinctive enough to carry into the day without additional fragrance if you prefer a lighter approach. One of the more considered natural after-shaves available at this price point, and a genuine upgrade over whatever splashy-sting alternative you might currently be using.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089315649,"sku":"IMP-AS","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/imperialbergamotaftershave.jpg?v=1719513746"},{"product_id":"imperial-field-shave-soap-canister-with-puck-176g","title":"Imperial Field Shave Soap Canister with Puck (176g)","description":"\u003cp\u003eImperial Barber Products was built on utility — products that work in real conditions, for real people, tested in real barbershops before they ever go to market. The Field Shave Soap Canister is that philosophy applied to travel: a no-nonsense, field-tested solution for anyone who refuses to let being away from home get in the way of a proper shave.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Reusable plastic canister with included 176g Glycerin Shave Soap Puck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLather\u003c\/strong\u003e: Rich and dense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Travel, outdoor use, and anyone who wants their home shave setup to go anywhere they go \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Field Shave Soap Canister pairs Imperial's best-selling Glycerin Shave Soap Puck with a purpose-built reusable canister that makes travelling with a wet shave setup genuinely practical. The 3-inch puck sits securely inside the canister, so there's no sliding around while you load your brush, and the screw-top lid seals tight enough to travel without leaking or letting moisture in. When you're done, pour out any excess water, screw the lid on, and it's ready to pack. The canister is also refillable with any standard 3-inch shave soap puck, so when your Glycerin Puck runs out, you're not replacing the whole setup.\u003c\/p\u003e\n\u003cp\u003eThe soap itself is identical to the standalone Glycerin Shave Soap Puck - Coconut Oil, Palm Oil, and Safflower Oil producing a rich, dense lather, Glycerin keeping the skin hydrated and protected during the shave, Vitamin E soothing and conditioning, and Soy Bean Protein softening the beard for a cleaner, closer cut. Completely unscented, 100% natural, no residue. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Field Shave Soap Canister is for traditional wet shavers who travel and refuse to downgrade their shave routine when they're away from home. It's equally suited to outdoor and adventure use - camping, hiking, or anything where a secure, waterproof container for your shave soap makes more sense than a loose bar or a tube of cream. If you're already using the Imperial Glycerin Shave Soap Puck at home, this is the logical companion purchase for the road. For home use only, the standalone Glycerin Shave Soap Puck or the Glycerin Face and Shave Soap Bar are the more straightforward options.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReusable, refillable canister \u003c\/strong\u003edesign holds the puck securely during lathering, eliminating the sliding and mess that comes with loose soap bars during travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScrew-top lid \u003c\/strong\u003eseals tightly for leak-proof transport, safe to pack in a toiletry bag without wrapping or bagging the soap separately.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes a full 176g Glycerin Shave Soap Puck\u003c\/strong\u003e, the same formula as the standalone puck, providing the same rich lather and skin-protecting performance on the road as at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil \u003c\/strong\u003eproduces a rich, dense lather that cleanses the skin and beard thoroughly before the blade makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalm Oil\u003c\/strong\u003e adds body and cushion to the lather, providing smooth, comfortable blade glide and protection during the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafflower Oil\u003c\/strong\u003e softens skin and beard hair, reducing drag on the blade for a closer shave with fewer passes and less irritation. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the skin throughout the shave, keeping it soft and hydrated rather than tight or dry after the blade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e soothes and conditions the skin, supporting the skin barrier and reducing post-shave sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoy Bean Protein\u003c\/strong\u003e softens beard hair for a cleaner, more precise cut at the root.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompletely unscented\u003c\/strong\u003e with no synthetic fragrance, compatible with any aftershave or cologne and suitable for sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefillable\u003c\/strong\u003e with any standard 3-inch shave soap puck once the included puck runs out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eLoad a wet shave brush by working it over the puck inside the canister in circular motions for 20 to 30 seconds until a rich lather builds on the bristles. Apply to a damp beard and shave as usual. Re-load between passes if needed by adding a small amount of water to the brush and working it over the puck again. When finished, rinse the puck and pour any excess water out of the canister before screwing the lid on for storage or packing. When the puck runs out, replace it with any standard 3-inch shave soap puck.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Field Shave Soap Canister solves a problem that every traditional wet shaver who travels will recognise - how do you bring your shave soap without it turning into a soggy mess in your bag? The canister is genuinely well designed for the purpose, and the fact that it's refillable means it's a one-time purchase that travels with you indefinitely. The Glycerin Soap inside is the same formula that earned Imperial's shave range its reputation, so you're not compromising on performance for the sake of portability. If you shave with a brush and travel with any regularity, this is worth having.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089361857,"sku":"IMP-SSC","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_6bd42285-a2cb-476b-a656-e9af9db4d047.jpg?v=1697665487"},{"product_id":"imperial-glycerin-shave-face-soap-176g","title":"Imperial Glycerin Shave\/Face Soap (176g)","description":"\u003cp\u003eImperial Barber Products was built by barbers who understood that a great shave is as much about what goes on the face as what comes off it. With a combined 30 years of professional experience, the Imperial team developed their shaving range with the same craft-first philosophy as their styling products - natural, cosmetic-grade ingredients, no unnecessary additives, and real-world performance as the only benchmark that matters.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Bar soap (176g)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLather\u003c\/strong\u003e: Rich and dense\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Traditional wet shaving and daily facial cleansing; all skin types including sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Glycerin Face and Shave Soap Bar is Imperial's foundational shave product - a 100% natural, multi-purpose bar that handles both daily facial cleansing and traditional wet shaving with equal effectiveness. The formula is built on a base of Coconut Oil, Palm Oil, and Safflower Oil, which work together to produce a rich, dense lather that protects the skin during shaving, provides optimal blade glide, and leaves no residue behind. Glycerin is the hero ingredient - a natural humectant that draws moisture into the skin as you shave rather than stripping it away, keeping the skin soft, smooth, and comfortable throughout the entire process. Vitamin E and Soy Bean Protein add conditioning and strengthening properties that benefit both the skin and the beard hair itself, softening the beard for a closer, cleaner cut and leaving skin feeling genuinely nourished rather than tight or irritated after the blade. As a daily facial soap it's equally straightforward - lather up, massage onto wet skin, rinse clean, and benefit from the moisturizing and smoothing properties of Glycerin and Vitamin E every single morning.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Glycerin Face and Shave Soap Bar is for anyone who shaves and washes their face, which is to say everyone. It works particularly well for traditional wet shavers who want a natural, high-performance soap that produces genuine lather without synthetic thickeners or artificial foaming agents. Because the formula is completely unscented and built on skin-friendly natural oils, it's also an excellent option for sensitive or easily irritated skin. If you prefer your shave soap in a puck format for use with a mug, the Glycerin Shave Soap Puck delivers the same formula. For travel, the Field Shave Soap Canister includes the same puck in a reusable, leak-proof container.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil \u003c\/strong\u003eproduces a rich, dense lather with natural cleansing and antimicrobial properties, lifting dirt and debris from both the skin and beard hair before the blade makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalm Oil\u003c\/strong\u003e adds body and creaminess to the lather, contributing to the smooth, cushioned glide that makes this soap effective for both traditional and modern wet shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafflower Oil\u003c\/strong\u003e, high in linoleic acid, softens the skin and beard hair during shaving, reducing drag on the blade and minimising irritation for a closer, more comfortable shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the outer layers of the skin as you shave, keeping it hydrated and smooth throughout the process rather than drying it out the way conventional foaming products often do.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e provides antioxidant protection and deep conditioning that soothes and repairs the skin barrier, particularly useful for areas prone to razor burn or post-shave sensitivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoy Bean Protein \u003c\/strong\u003estrengthens and softens beard hair, making it easier to cut cleanly at the root for a closer shave with fewer passes of the blade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitol\u003c\/strong\u003e acts as an additional humectant, working alongside Glycerin to attract and retain moisture in the skin throughout the shaving process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% natural formula\u003c\/strong\u003e with no synthetic foaming agents, no artificial fragrance, and no residue left behind after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompletely unscented\u003c\/strong\u003e, making it ideal for sensitive skin and for layering with fragranced aftershave or cologne without scent conflict.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-purpose\u003c\/strong\u003e as both a shave soap and a daily facial cleanser, simplifying the bathroom routine without compromising on performance for either use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a shave soap\u003c\/strong\u003e: wet a shave brush thoroughly and work it over the bar in circular motions to build a rich lather, then apply to a damp beard and shave as usual with your preferred razor. Alternatively, work the bar between wet palms to generate lather and apply by hand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a daily facial cleanser\u003c\/strong\u003e: work into a lather with warm water and massage onto a wet face, then rinse clean. Follow both uses with the Imperial Bergamot After-Shave for a complete, skin-nourishing post-shave finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThis is one of those products that looks simple and then quietly outperforms everything you've been using. The lather is genuinely impressive for a natural bar soap, the blade glide is smooth without feeling artificial, and the fact that it works equally well as a daily face wash makes it a legitimate bathroom staple rather than a single-use specialty item. The unscented formula is a particular strength - it plays well with any aftershave or cologne you're already using and won't cause issues for sensitive skin. A foundational product in the Imperial shave range and an easy recommendation.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089450625,"sku":"IMP-GSFS","price":17.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_7508fab5-070c-4bf8-8e40-e777d39d2308.jpg?v=1697665527"},{"product_id":"imperial-pre-shave-oil-and-beard-conditioner-1oz","title":"Imperial Pre-Shave Oil \u0026 Beard Conditioner (1oz)","description":"\u003cp\u003eImperial Barber Products has always approached shaving as a complete ritual rather than a single step. Built by barbers who have performed countless straight razor treatments with hot towels in professional environments, the Imperial shave range reflects a deep understanding of what the skin needs before, during, and after the blade. The Pre-Shave Oil is the first step in that ritual — and one of the most important ones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Facial oil \/ Dropper (30ml)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bulgarian Lavender with Eucalyptus - calm, clean, and unmistakably masculine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All skin types pre-shave; beard conditioning; sensitive or razor-prone skin; use alone or layered under Glycerin Shave Soap \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePre-Shave Oil is the product that barbers reach for before a straight razor shave — applied to warm, wet skin to soften the beard, protect the skin, and create optimal conditions for the blade before shave cream even enters the picture. The formula is a proprietary blend of plant-derived essential oils chosen specifically for their complementary roles in protecting the skin and conditioning the beard. PEG-16 Macadamia Glycerides enhance blade glide directly, creating a slick, frictionless surface that lets the razor move cleanly without drag. Squalane, plant-derived and lightweight, delivers deep moisture to the skin without clogging pores or leaving a greasy residue. Sunflower Seed Oil and Meadowfoam Seed Oil provide a softening, conditioning base that protects the skin barrier during shaving, while Kukui Seed Nut Oil, long used for its skin-healing properties, adds further protection against redness and post-shave flare-ups. Tocopherol (Vitamin E) and Aloe Vera Leaf Juice round out the formula with antioxidant protection and soothing anti-inflammatory properties respectively.\u003c\/p\u003e\n\u003cp\u003eIt's concentrated enough to use on its own without additional shave cream, and it doubles as a daily beard conditioner - a few drops worked into the beard keeps facial hair soft, healthy, and manageable between shaves. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePre-Shave Oil is for anyone who shaves and experiences redness, razor burn, or irritation with any regularity. It's particularly valuable for sensitive skin, for anyone using a straight razor or safety razor, and for anyone currently skipping a pre-shave step entirely. Used before the Imperial Glycerin Shave Soap, it adds a second layer of skin protection that makes the whole shave noticeably more comfortable and the result noticeably smoother. As a standalone beard conditioner, it suits anyone with facial hair who wants to keep it soft and healthy with minimal effort.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-16 Macadamia Glycerides\u003c\/strong\u003e create a slick, protective layer on the skin that significantly enhances blade glide, reducing drag and friction during shaving for a closer, more comfortable result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e (plant-derived) delivers lightweight, non-greasy moisture deep into the skin, protecting the skin barrier during shaving without clogging pores or leaving residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e and \u003cstrong\u003eHybrid Sunflower Oil\u003c\/strong\u003e are rich in linoleic acid and antioxidants, softening and nourishing the skin and beard hair before the blade makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e forms a protective barrier on the skin that locks in moisture and shields the surface from the drying and irritating effects of repeated razor passes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKukui Seed Nut Oil\u003c\/strong\u003e is rich in essential fatty acids that penetrate the skin quickly to soothe irritation, reduce redness, and support skin recovery particularly in sensitive or razor-prone areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Lavender Oil \u003c\/strong\u003eprovides natural anti-inflammatory and antiseptic properties that calm the skin before and during shaving, reducing the likelihood of post-shave redness and flare-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e adds a cooling, antiseptic quality that refreshes the skin and supports a clean, irritation-free shaving environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the skin against environmental damage and supports healing in areas prone to razor burn.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera Leaf Juice \u003c\/strong\u003esoothes and hydrates the skin with natural anti-inflammatory compounds, providing a calming base that makes the formula suitable for even the most sensitive skin types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentrated\u003c\/strong\u003e enough to use on its own as the sole shave preparation, no additional shave cream required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a daily beard conditioner\u003c\/strong\u003e, a few drops worked into facial hair keeps it soft, manageable, and healthy between shaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan-friendly\u003c\/strong\u003e, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a pre-shave oil: wet the face and neck thoroughly with warm water, then massage a few drops onto the skin until evenly distributed. Shave immediately, or apply the Imperial Glycerin Shave Soap over the top for additional lather and protection. As a beard conditioner: work two to three drops between your fingertips and massage into a clean, dry or damp beard daily, coating from the skin outward to the ends of the hair. No rinsing required. In a professional setting, barbers apply this product to warm, towel-prepped skin before a straight razor treatment for maximum softening and protection.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf you're currently going straight from warm water to shave cream, this is the step you're missing. The difference a pre-shave oil makes to blade glide, post-shave redness, and overall skin comfort is significant enough to feel on the first use, and the Imperial formula is one of the more thoughtfully constructed ones in this category. The Bulgarian Lavender and Eucalyptus scent is calm and clean without being overpowering, and the fact that it pulls double duty as a beard conditioner makes it genuinely useful every day, not just on shave days. A simple addition to the routine that makes a real difference.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"Default Title","offer_id":3089474625,"sku":"IMP-PSO","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_bfc90793-2668-4ba2-8fbc-fbcf9fde42f0.jpg?v=1697665520"},{"product_id":"lock-stock-barrel-argan-blend-shave-oil-50ml","title":"Lock Stock \u0026 Barrel Argan Blend Shave \u0026 Beard Oil (50ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Argan Blend is Lock Stock \u0026amp; Barrel's original shave and beard oil - and it's a genuinely clever product. A fast-drying blend of Argan, Abyssinian, Starflower, Blackcurrant Seed, and Gold-Of-Pleasure oils that softens the beard and nourishes the skin in one step, making it equally at home as a pre-shave prep, a post-shave treatment, or a daily beard oil. No oily residue, no blocked pores — just soothed skin, a conditioned beard, and a shave that actually feels good.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Dry Oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Pre-shave prep, post-shave nourishment, and daily beard conditioning \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with a beard or a shaving routine who wants to do more for their skin and hair with less. Works brilliantly as a standalone beard oil for those who prefer a lighter, non-balm alternative, and just as well as a pre-shave treatment for those who shave regularly and want to protect their skin in the process.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil deeply nourishes and softens both beard hair and the skin beneath for a smoother, more comfortable shave\u003c\/li\u003e\n\u003cli\u003eAbyssinian Oil is an ultra-lightweight dry oil that absorbs rapidly without leaving any greasy residue\u003c\/li\u003e\n\u003cli\u003eStarflower Oil is rich in gamma-linolenic acid, helping to soothe and strengthen skin while reducing post-shave irritation\u003c\/li\u003e\n\u003cli\u003eBlackcurrant Seed Oil delivers essential fatty acids that support skin barrier function and long-term skin health\u003c\/li\u003e\n\u003cli\u003eGold-Of-Pleasure Oil provides exceptional conditioning for both beard hair and skin without heaviness\u003c\/li\u003e\n\u003cli\u003eFast-drying formula means no transfer, no shine, and no blocked pores\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, refined fragrance with subtle woody and aromatic depth - distinctive enough to feel considered, light enough to wear comfortably alongside your usual cologne.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a shave oil\u003c\/strong\u003e: massage a few drops into damp face and neck to soften the beard before shaving. Avoid contact with eyes - if contact occurs, rinse immediately with cold water. If irritation persists, consult a doctor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a beard oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: warm a few drops between palms and work through a clean, dry or damp beard from root to tip, massaging into the skin beneath. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eDual-purpose products only earn their place when both functions actually work - and the Argan Blend genuinely delivers on both fronts. The oil blend is thoughtfully composed, fast-absorbing, and kind to skin, which makes it a rare shave product that doubles as legitimate daily beard care. If you're maintaining a beard or shaving regularly and want one product that covers both, this is it.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192109889,"sku":"LSB-ASO-50","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbarganoil.jpg?v=1669914370"},{"product_id":"proraso-green-repair-gel-10ml","title":"Proraso Green Repair Gel (10ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUse a small to help stop bleeding from minor \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003enicks and cuts\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e without any burning or stinging. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eSuitable for all beard and skin-types, leaving you feeling fresh and toned. \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eA classic fragrance with notes of \u003cstrong\u003ementhol\u003c\/strong\u003e and \u003cstrong\u003eeucalyptus.\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197073409,"sku":"P314","price":7.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/proraso-gree-repair-gel.jpg?v=1649648554"},{"product_id":"proraso-shaving-soap-sandalwood-shea-butter-150ml","title":"Proraso Shaving Soap - Sandalwood \u0026 Shea Butter (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Men with thick, coarse, or dry beards who need maximum slip and nourishment. The richest formula in the shaving soap range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil \u003c\/strong\u003e- Conditions and nourishes the skin with a warm, woody scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Deep moisturisation that protects the skin and adds glide for coarse, resistant beards. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Rich and warm - deep sandalwood with a smooth, refined masculine character. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197109889,"sku":"P116","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/9_16ed31ac-7bc6-464a-b9c4-8ef35801df3a.jpg?v=1774915272"},{"product_id":"proraso-shaving-soap-green-tea-oatmeal-150ml","title":"Proraso Shaving Soap - Green Tea \u0026 Oatmeal (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive or reactive skin. The gentlest shaving soap in the lineup, designed to protect without aggravating.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract\u003c\/strong\u003e - Calms and soothes sensitive skin throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract \u003c\/strong\u003e- Antioxidant protection against razor-related skin stress and post-shave redness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line \u003c\/em\u003e- Subtle and neutral - light green tea with a barely-there freshness. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197200449,"sku":"P306B","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_fc4503e7-5670-4a82-81c0-a34d8cd46ac1.jpg?v=1774915263"},{"product_id":"proraso-shaving-soap-eucalyptus-menthol-150ml","title":"Proraso Shaving Soap - Eucalyptus \u0026 Menthol (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Men who want a traditional shave with a refreshing, invigorating sensory experience — a great choice for morning shavers and anyone who shaves daily.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e - Purifying, toning, and refreshing. Delivers the cool sensation and clean feel that defines the Green Line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Bracing and invigorating, activates a cool sensation and tones the skin during the shave.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Cool, fresh, and boldly herbal - eucalyptus and menthol in Proraso's most iconic combination.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197228737,"sku":"P306","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_34adf683-bee9-4b2c-aaf9-1126750e0441.jpg?v=1774915257"},{"product_id":"proraso-shaving-cream-aloe-vitamin-e-150ml","title":"Proraso Shaving Cream - Aloe \u0026 Vitamin E (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line - \u003c\/em\u003eEveryday shavers looking for reliable protection and skin conditioning in a formula that works for normal-to-combination skin. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e - Soothing and hydrating, builds a cushioning layer on the skin during the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e - Antioxidant that supports skin elasticity and helps the skin recover from daily shaving stress. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line\u003c\/em\u003e - Fresh and clean — light aloe with a subtle botanical character. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197252929,"sku":"P147","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_6ed80d44-c8a1-4538-ac79-f33c4d6c52c2.jpg?v=1774915244"},{"product_id":"proraso-shaving-cream-eucalyptus-menthol-150ml","title":"Proraso Shaving Cream - Eucalyptus \u0026 Menthol (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line -\u003c\/em\u003e Guys who want their shave to feel like an event — the eucalyptus and menthol hit is immediate, energizing, and genuinely unlike anything in a can. Great for all skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e- Purifying, toning, and cooling. Delivers the signature refreshing sensation and supports a clean, toned complexion after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Creates the cool, bracing feeling that's become synonymous with Proraso's Green Line.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Bold, fresh, and invigorating — cool eucalyptus with a bracing menthol lift. The scent that built Proraso's reputation.\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197719937,"sku":"P302","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_02778a24-f910-4254-bbea-8c55c1b728a9.jpg?v=1774915278"},{"product_id":"proraso-shaving-cream-sandalwood-shea-butter-150ml","title":"Proraso Shaving Cream - Sandalwood \u0026 Shea Butter (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line - \u003c\/em\u003eMen with thick, coarse, or stubborn beards. The sandalwood and shea butter combination delivers extra slip for tougher hair and extra nourishment for dry skin underneath. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil\u003c\/strong\u003e - Rich and nourishing, conditions the skin and beard simultaneously while delivering a warm, woody scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e- Deep moisturisation that protects the skin from razor drag, particularly useful for dry and coarse beard types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e -  Warm and distinguished — rich sandalwood with a smooth, masculine depth. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197759745,"sku":"P109","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_9eb36539-677a-4357-8d32-6456f3605695.jpg?v=1774915269"},{"product_id":"proraso-after-shave-balm-aloe-vitamin-e-100ml","title":"Proraso After Shave Balm - Aloe \u0026 Vitamin E (100ml)","description":"\u003cp\u003eEvery shave is a controlled act of aggression on your skin - and the balm is what brings it back into balance. Proraso's After Shave Balm is an alcohol-free, fast-absorbing formula designed to restore the skin's hydro-lipid layer immediately after shaving. No sting, no burn, no long wait for it to absorb. Just immediate comfort, proper hydration, and a finish that completes the ritual rather than adding another problem to solve.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line - \u003c\/em\u003eEveryday shavers who want consistent skin conditioning without a heavy finish. The aloe and vitamin E combination supports long-term skin health with daily use. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no drying effect on post-shave skin\u003c\/li\u003e\n\u003cli\u003eImmediately restores the skin's hydro-lipid balance after shaving\u003c\/li\u003e\n\u003cli\u003eFast-absorbing - no greasy residue Soothes, conditions, and protects freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eCompletes the full Proraso shave ritual\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eShaving removes not just hair but a thin layer of the skin's surface - temporarily disrupting its natural moisture barrier. The Proraso After Shave Balm works by immediately replenishing that barrier with emollients and conditioning actives that restore hydration and calm any inflammation caused by the razor. The alcohol-free formula means none of that work is undone by the drying effect you get with a traditional alcohol-based splash.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e - Instantly soothing and hydrating, supports elasticity and keeps the skin barrier intact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Antioxidant that supports skin repair and helps maintain long-term skin health with daily use. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e Blue Line\u003c\/em\u003e - Clean and botanical - light aloe freshness, barely-there and easy to layer.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the face immediately after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage lightly with fingertips to facilitate absorption.\u003c\/li\u003e\n\u003cli\u003eNo rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe aftershave balm is the step most guys skip - and it shows. Post-shave skin that doesn't get replenished ends up tight, dull, and more prone to irritation over time. The Proraso Balm is the easiest fix: alcohol-free, fast-absorbing, and priced at a low price point so there's no reason to skip it. We recommend buying the same line as your shaving cream to build a coordinated ritual, but any combination works - the balm does its job regardless.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197790209,"sku":"P146","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/bluebalm.jpg?v=1774915260"},{"product_id":"proraso-after-shave-lotion-eucalyptus-menthol-100ml","title":"Proraso After Shave Lotion - Eucalyptus \u0026 Menthol (100ml)","description":"\u003cp\u003eThe liquid finish to a proper shave ritual. Proraso's After Shave Lotion is the traditional format - a lightweight, fast-absorbing splash that delivers immediate post-shave relief while moisturising and toning the skin. The formula has been updated from the classic Italian original with a selection of fresh, hydrating ingredients that make it more skin-friendly than old-school alcohol-heavy alternatives. Toning and refreshing without the harsh sting. A few drops is all it takes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line \u003c\/em\u003e- Men who want the full sensory payoff of a traditional aftershave experience - the cool, bracing finish - without the skin-drying downside of pure alcohol. Great for normal to oily skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, fast-absorbing liquid formula\u003c\/li\u003e\n\u003cli\u003eDelivers immediate post-shave relief and skin comfort\u003c\/li\u003e\n\u003cli\u003eTones, refreshes, and moisturizes in one step\u003c\/li\u003e\n\u003cli\u003eEnhanced with skin-friendly, hydrating ingredients beyond the traditional formula\u003c\/li\u003e\n\u003cli\u003eA few drops goes a long way\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to freshly shaved skin, the lotion tones the skin surface while its hydrating ingredients begin restoring moisture balance. The lightweight formula spreads easily and absorbs quickly, providing an instant layer of comfort and conditioning without the heavy feel of a balm. For men who prefer the sensory ritual of a liquid aftershave but want something that's actually good for their skin, this is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e- Toning, purifying, and refreshing. Delivers instant relief and the cooling sensation the Green Line is built around.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Activates a bracing cool effect on contact. Witch Hazel Water — A natural astringent that tightens pores and calms post-shave skin without the harshness of alcohol. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Cooling and herbal — fresh eucalyptus and menthol with a clean, invigorating character. The classic Proraso scent in its most traditional expression.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePour a few drops into the palm of your hand.\u003c\/li\u003e\n\u003cli\u003eSpread delicately across the face, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eAllow to absorb - no rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe lotion is for the guy who wants the ritual — the splash, the scent hit, the immediate skin-tightening sensation — but doesn't want to pay for it with dryness and irritation the way old-school alcohol splashes demanded. Proraso threads that needle well.\u003c\/p\u003e\n\u003cp\u003eThe Green Line version in particular is a genuinely satisfying post-shave moment. If you prefer a lighter finish than the balm, this is your format.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197843265,"sku":"P307","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/greenlotion.jpg?v=1774915275"},{"product_id":"proraso-liquid-aftershave-cream-green-tea-oatmeal-100ml","title":"Proraso After Shave Balm - Green Tea \u0026 Oatmeal (100ml)","description":"\u003cp\u003eEvery shave is a controlled act of aggression on your skin - and the balm is what brings it back into balance. Proraso's After Shave Balm is an alcohol-free, fast-absorbing formula designed to restore the skin's hydro-lipid layer immediately after shaving. No sting, no burn, no long wait for it to absorb. Just immediate comfort, proper hydration, and a finish that completes the ritual rather than adding another problem to solve.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive, reactive, or easily irritated skin. The most calming formula in the balm range - ideal for anyone prone to redness, razor burn, or post-shave tightness. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no drying effect on post-shave skin\u003c\/li\u003e\n\u003cli\u003eImmediately restores the skin's hydro-lipid balance after shaving\u003c\/li\u003e\n\u003cli\u003eFast-absorbing - no greasy residue Soothes, conditions, and protects freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eCompletes the full Proraso shave ritual\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eShaving removes not just hair but a thin layer of the skin's surface - temporarily disrupting its natural moisture barrier. The Proraso After Shave Balm works by immediately replenishing that barrier with emollients and conditioning actives that restore hydration and calm any inflammation caused by the razor. The alcohol-free formula means none of that work is undone by the drying effect you get with a traditional alcohol-based splash.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract \u003c\/strong\u003e- Soothes and calms post-shave sensitivity. One of the most effective natural ingredients for reactive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Balancing and anti-inflammatory, helps restore calm to irritated or sensitised skin. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Light and neutral - subtle green tea freshness, designed to let your cologne lead. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the face immediately after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage lightly with fingertips to facilitate absorption.\u003c\/li\u003e\n\u003cli\u003eNo rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe aftershave balm is the step most guys skip - and it shows. Post-shave skin that doesn't get replenished ends up tight, dull, and more prone to irritation over time. The Proraso Balm is the easiest fix: alcohol-free, fast-absorbing, and priced at a low price point so there's no reason to skip it. We recommend buying the same line as your shaving cream to build a coordinated ritual, but any combination works - the balm does its job regardless.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197865729,"sku":"P308","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/white.jpg?v=1774915266"},{"product_id":"proraso-pre-shave-cream-green-tea-oatmeal-100ml","title":"Proraso Pre-Shave Cream - Green Tea \u0026 Oatmeal (100ml)","description":"\u003cp\u003eProraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive or reactive skin who experience redness, irritation, or razor burn. This is the formula that makes shaving comfortable rather than something to dread. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and moisturizes the beard before shaving for a closer, cleaner result\u003c\/li\u003e\n\u003cli\u003ePrepares the skin surface to reduce razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eConcentrated, non-greasy formula - absorbs quickly without residue\u003c\/li\u003e\n\u003cli\u003eWorks with any shave soap, cream, or foam\u003c\/li\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract \u003c\/strong\u003e- Deeply soothing with anti-inflammatory properties, helps calm reactive skin before the razor even makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A powerful antioxidant that protects the skin barrier and reduces redness and irritation. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e-\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLight and neutral - barely-there green tea freshness with no dominant fragrance. Designed to let your post-shave products carry the scent\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. \u003c\/li\u003e\n\u003cli\u003eProceed immediately with your shaving soap or foam applied over top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197914177,"sku":"P315","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_05d962af-f220-4555-b84f-65ac6501543c.jpg?v=1774915282"}],"url":"https:\/\/shopmasc.com\/collections\/shaving-basics.oembed?page=5","provider":"MASC","version":"1.0","type":"link"}