{"title":"Proraso","description":"Proraso’s men’s shaving products have been preferred by Italian barbers since 1948. The original formulas have been renewed according to cutting-edge research with the following principles in mind:\u003cbr\u003e\u003cbr\u003e(1) Natural - More than 95 percent of the ingredients in Proraso’s men’s grooming products are derived naturally.\u003cbr\u003e(2) Quality - No parabens, silicones, mineral oils, or SLS.\u003cbr\u003e(3) Traditional - Proraso guarantees the products’ quality thanks to traditional methods such as hot soap processing.\u003cbr\u003e(3) Time - Proraso crafts their men’s grooming products in small batches in order to deliver mature, concentrated, and effective shaving products for men.","products":[{"product_id":"proraso-green-repair-gel-10ml","title":"Proraso Green Repair Gel (10ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUse a small to help stop bleeding from minor \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003enicks and cuts\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e without any burning or stinging. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eSuitable for all beard and skin-types, leaving you feeling fresh and toned. \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eA classic fragrance with notes of \u003cstrong\u003ementhol\u003c\/strong\u003e and \u003cstrong\u003eeucalyptus.\u003c\/strong\u003e\n\u003c\/div\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197073409,"sku":"P314","price":7.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/proraso-gree-repair-gel.jpg?v=1649648554"},{"product_id":"proraso-shaving-soap-sandalwood-shea-butter-150ml","title":"Proraso Shaving Soap - Sandalwood \u0026 Shea Butter (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Men with thick, coarse, or dry beards who need maximum slip and nourishment. The richest formula in the shaving soap range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil \u003c\/strong\u003e- Conditions and nourishes the skin with a warm, woody scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Deep moisturisation that protects the skin and adds glide for coarse, resistant beards. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Rich and warm - deep sandalwood with a smooth, refined masculine character. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197109889,"sku":"P116","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/9_16ed31ac-7bc6-464a-b9c4-8ef35801df3a.jpg?v=1774915272"},{"product_id":"proraso-shaving-soap-green-tea-oatmeal-150ml","title":"Proraso Shaving Soap - Green Tea \u0026 Oatmeal (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive or reactive skin. The gentlest shaving soap in the lineup, designed to protect without aggravating.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract\u003c\/strong\u003e - Calms and soothes sensitive skin throughout the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract \u003c\/strong\u003e- Antioxidant protection against razor-related skin stress and post-shave redness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line \u003c\/em\u003e- Subtle and neutral - light green tea with a barely-there freshness. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197200449,"sku":"P306B","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_fc4503e7-5670-4a82-81c0-a34d8cd46ac1.jpg?v=1774915263"},{"product_id":"proraso-shaving-soap-eucalyptus-menthol-150ml","title":"Proraso Shaving Soap - Eucalyptus \u0026 Menthol (150ml)","description":"\u003cp\u003eThere's a reason traditional wet shavers keep coming back to soap in a jar - and Proraso's is the standard by which others are measured. Made using the hot saponification process and then matured for 10–15 days in a controlled chamber, this isn't a soap that was rushed to shelf. The saponification reaction completes fully during that maturation period, which means what ends up in the jar is a completely refined soap - no trace of the alkalis that can irritate skin, just a dense, creamy, effective product that performs exceptionally with any quality brush.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Men who want a traditional shave with a refreshing, invigorating sensory experience — a great choice for morning shavers and anyone who shaves daily.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, stable lather produced from a fully matured hot saponification soap\u003c\/li\u003e\n\u003cli\u003eProtects skin from razor drag while softening even stubborn beard hair\u003c\/li\u003e\n\u003cli\u003eMatured 10–15 days for ideal humidity, structure, and performance\u003c\/li\u003e\n\u003cli\u003eLeaves skin conditioned and hydrated after shaving\u003c\/li\u003e\n\u003cli\u003eWorks with any shaving brush\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms raw oils, fatty acids, and alkalis into a fully refined soap over a carefully managed maturation period. During those 10–15 days, the saponification reaction completes entirely - eliminating any aggressive residual substances and developing the soap's final structure, fragrance, and performance characteristics. When you load your brush and build the lather, you're working with a product that's been engineered to cushion and protect from the first stroke to the last. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e - Purifying, toning, and refreshing. Delivers the cool sensation and clean feel that defines the Green Line.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Bracing and invigorating, activates a cool sensation and tones the skin during the shave.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Cool, fresh, and boldly herbal - eucalyptus and menthol in Proraso's most iconic combination.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eDampen your shaving brush, shake off excess water.\u003c\/li\u003e\n\u003cli\u003eUsing circular movements, work the brush across the surface of the soap until a soft, compact foam develops.\u003c\/li\u003e\n\u003cli\u003eApply to the beard and shave.\u003c\/li\u003e\n\u003cli\u003eAfter use, close the lid to prevent the soap from drying - even if it does dry slightly, the properties won't be compromised. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFor anyone building a traditional wet shave setup, the Proraso Soap in a Jar is the obvious starting point. It's the most accessible entry into bowl lathering, produces an exceptional foam with minimal technique required, and at a low price point, it's hard to beat for the experience it delivers. The 10–15 day maturation process is a genuine differentiator - most mass-market soaps skip this step entirely, and the difference in skin feel after the shave is noticeable.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197228737,"sku":"P306","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_34adf683-bee9-4b2c-aaf9-1126750e0441.jpg?v=1774915257"},{"product_id":"proraso-shaving-cream-aloe-vitamin-e-150ml","title":"Proraso Shaving Cream - Aloe \u0026 Vitamin E (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line - \u003c\/em\u003eEveryday shavers looking for reliable protection and skin conditioning in a formula that works for normal-to-combination skin. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e - Soothing and hydrating, builds a cushioning layer on the skin during the shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e - Antioxidant that supports skin elasticity and helps the skin recover from daily shaving stress. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line\u003c\/em\u003e - Fresh and clean — light aloe with a subtle botanical character. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197252929,"sku":"P147","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_6ed80d44-c8a1-4538-ac79-f33c4d6c52c2.jpg?v=1774915244"},{"product_id":"proraso-shaving-cream-eucalyptus-menthol-150ml","title":"Proraso Shaving Cream - Eucalyptus \u0026 Menthol (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line -\u003c\/em\u003e Guys who want their shave to feel like an event — the eucalyptus and menthol hit is immediate, energizing, and genuinely unlike anything in a can. Great for all skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e- Purifying, toning, and cooling. Delivers the signature refreshing sensation and supports a clean, toned complexion after shaving.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Creates the cool, bracing feeling that's become synonymous with Proraso's Green Line.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Bold, fresh, and invigorating — cool eucalyptus with a bracing menthol lift. The scent that built Proraso's reputation.\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197719937,"sku":"P302","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_02778a24-f910-4254-bbea-8c55c1b728a9.jpg?v=1774915278"},{"product_id":"proraso-shaving-cream-sandalwood-shea-butter-150ml","title":"Proraso Shaving Cream - Sandalwood \u0026 Shea Butter (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line - \u003c\/em\u003eMen with thick, coarse, or stubborn beards. The sandalwood and shea butter combination delivers extra slip for tougher hair and extra nourishment for dry skin underneath. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil\u003c\/strong\u003e - Rich and nourishing, conditions the skin and beard simultaneously while delivering a warm, woody scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e- Deep moisturisation that protects the skin from razor drag, particularly useful for dry and coarse beard types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e -  Warm and distinguished — rich sandalwood with a smooth, masculine depth. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197759745,"sku":"P109","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_9eb36539-677a-4357-8d32-6456f3605695.jpg?v=1774915269"},{"product_id":"proraso-after-shave-balm-aloe-vitamin-e-100ml","title":"Proraso After Shave Balm - Aloe \u0026 Vitamin E (100ml)","description":"\u003cp\u003eEvery shave is a controlled act of aggression on your skin - and the balm is what brings it back into balance. Proraso's After Shave Balm is an alcohol-free, fast-absorbing formula designed to restore the skin's hydro-lipid layer immediately after shaving. No sting, no burn, no long wait for it to absorb. Just immediate comfort, proper hydration, and a finish that completes the ritual rather than adding another problem to solve.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eBlue Line - \u003c\/em\u003eEveryday shavers who want consistent skin conditioning without a heavy finish. The aloe and vitamin E combination supports long-term skin health with daily use. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no drying effect on post-shave skin\u003c\/li\u003e\n\u003cli\u003eImmediately restores the skin's hydro-lipid balance after shaving\u003c\/li\u003e\n\u003cli\u003eFast-absorbing - no greasy residue Soothes, conditions, and protects freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eCompletes the full Proraso shave ritual\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eShaving removes not just hair but a thin layer of the skin's surface - temporarily disrupting its natural moisture barrier. The Proraso After Shave Balm works by immediately replenishing that barrier with emollients and conditioning actives that restore hydration and calm any inflammation caused by the razor. The alcohol-free formula means none of that work is undone by the drying effect you get with a traditional alcohol-based splash.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e - Instantly soothing and hydrating, supports elasticity and keeps the skin barrier intact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Antioxidant that supports skin repair and helps maintain long-term skin health with daily use. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003e Blue Line\u003c\/em\u003e - Clean and botanical - light aloe freshness, barely-there and easy to layer.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the face immediately after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage lightly with fingertips to facilitate absorption.\u003c\/li\u003e\n\u003cli\u003eNo rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe aftershave balm is the step most guys skip - and it shows. Post-shave skin that doesn't get replenished ends up tight, dull, and more prone to irritation over time. The Proraso Balm is the easiest fix: alcohol-free, fast-absorbing, and priced at a low price point so there's no reason to skip it. We recommend buying the same line as your shaving cream to build a coordinated ritual, but any combination works - the balm does its job regardless.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197790209,"sku":"P146","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/bluebalm.jpg?v=1774915260"},{"product_id":"proraso-after-shave-lotion-eucalyptus-menthol-100ml","title":"Proraso After Shave Lotion - Eucalyptus \u0026 Menthol (100ml)","description":"\u003cp\u003eThe liquid finish to a proper shave ritual. Proraso's After Shave Lotion is the traditional format - a lightweight, fast-absorbing splash that delivers immediate post-shave relief while moisturising and toning the skin. The formula has been updated from the classic Italian original with a selection of fresh, hydrating ingredients that make it more skin-friendly than old-school alcohol-heavy alternatives. Toning and refreshing without the harsh sting. A few drops is all it takes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line \u003c\/em\u003e- Men who want the full sensory payoff of a traditional aftershave experience - the cool, bracing finish - without the skin-drying downside of pure alcohol. Great for normal to oily skin types.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, fast-absorbing liquid formula\u003c\/li\u003e\n\u003cli\u003eDelivers immediate post-shave relief and skin comfort\u003c\/li\u003e\n\u003cli\u003eTones, refreshes, and moisturizes in one step\u003c\/li\u003e\n\u003cli\u003eEnhanced with skin-friendly, hydrating ingredients beyond the traditional formula\u003c\/li\u003e\n\u003cli\u003eA few drops goes a long way\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to freshly shaved skin, the lotion tones the skin surface while its hydrating ingredients begin restoring moisture balance. The lightweight formula spreads easily and absorbs quickly, providing an instant layer of comfort and conditioning without the heavy feel of a balm. For men who prefer the sensory ritual of a liquid aftershave but want something that's actually good for their skin, this is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e- Toning, purifying, and refreshing. Delivers instant relief and the cooling sensation the Green Line is built around.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol\u003c\/strong\u003e - Activates a bracing cool effect on contact. Witch Hazel Water — A natural astringent that tightens pores and calms post-shave skin without the harshness of alcohol. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Cooling and herbal — fresh eucalyptus and menthol with a clean, invigorating character. The classic Proraso scent in its most traditional expression.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePour a few drops into the palm of your hand.\u003c\/li\u003e\n\u003cli\u003eSpread delicately across the face, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eAllow to absorb - no rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe lotion is for the guy who wants the ritual — the splash, the scent hit, the immediate skin-tightening sensation — but doesn't want to pay for it with dryness and irritation the way old-school alcohol splashes demanded. Proraso threads that needle well.\u003c\/p\u003e\n\u003cp\u003eThe Green Line version in particular is a genuinely satisfying post-shave moment. If you prefer a lighter finish than the balm, this is your format.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197843265,"sku":"P307","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/greenlotion.jpg?v=1774915275"},{"product_id":"proraso-liquid-aftershave-cream-green-tea-oatmeal-100ml","title":"Proraso After Shave Balm - Green Tea \u0026 Oatmeal (100ml)","description":"\u003cp\u003eEvery shave is a controlled act of aggression on your skin - and the balm is what brings it back into balance. Proraso's After Shave Balm is an alcohol-free, fast-absorbing formula designed to restore the skin's hydro-lipid layer immediately after shaving. No sting, no burn, no long wait for it to absorb. Just immediate comfort, proper hydration, and a finish that completes the ritual rather than adding another problem to solve.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive, reactive, or easily irritated skin. The most calming formula in the balm range - ideal for anyone prone to redness, razor burn, or post-shave tightness. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no drying effect on post-shave skin\u003c\/li\u003e\n\u003cli\u003eImmediately restores the skin's hydro-lipid balance after shaving\u003c\/li\u003e\n\u003cli\u003eFast-absorbing - no greasy residue Soothes, conditions, and protects freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eCompletes the full Proraso shave ritual\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eShaving removes not just hair but a thin layer of the skin's surface - temporarily disrupting its natural moisture barrier. The Proraso After Shave Balm works by immediately replenishing that barrier with emollients and conditioning actives that restore hydration and calm any inflammation caused by the razor. The alcohol-free formula means none of that work is undone by the drying effect you get with a traditional alcohol-based splash.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cem\u003e\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract \u003c\/strong\u003e- Soothes and calms post-shave sensitivity. One of the most effective natural ingredients for reactive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Balancing and anti-inflammatory, helps restore calm to irritated or sensitised skin. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Light and neutral - subtle green tea freshness, designed to let your cologne lead. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the face immediately after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage lightly with fingertips to facilitate absorption.\u003c\/li\u003e\n\u003cli\u003eNo rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe aftershave balm is the step most guys skip - and it shows. Post-shave skin that doesn't get replenished ends up tight, dull, and more prone to irritation over time. The Proraso Balm is the easiest fix: alcohol-free, fast-absorbing, and priced at a low price point so there's no reason to skip it. We recommend buying the same line as your shaving cream to build a coordinated ritual, but any combination works - the balm does its job regardless.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197865729,"sku":"P308","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/white.jpg?v=1774915266"},{"product_id":"proraso-pre-shave-cream-green-tea-oatmeal-100ml","title":"Proraso Pre-Shave Cream - Green Tea \u0026 Oatmeal (100ml)","description":"\u003cp\u003eProraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e - Men with sensitive or reactive skin who experience redness, irritation, or razor burn. This is the formula that makes shaving comfortable rather than something to dread. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and moisturizes the beard before shaving for a closer, cleaner result\u003c\/li\u003e\n\u003cli\u003ePrepares the skin surface to reduce razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eConcentrated, non-greasy formula - absorbs quickly without residue\u003c\/li\u003e\n\u003cli\u003eWorks with any shave soap, cream, or foam\u003c\/li\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract \u003c\/strong\u003e- Deeply soothing with anti-inflammatory properties, helps calm reactive skin before the razor even makes contact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eGreen Tea Extract\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - A powerful antioxidant that protects the skin barrier and reduces redness and irritation. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e-\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLight and neutral - barely-there green tea freshness with no dominant fragrance. Designed to let your post-shave products carry the scent\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. \u003c\/li\u003e\n\u003cli\u003eProceed immediately with your shaving soap or foam applied over top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197914177,"sku":"P315","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_05d962af-f220-4555-b84f-65ac6501543c.jpg?v=1774915282"},{"product_id":"proraso-pre-shave-cream-eucalyptus-menthol-100ml","title":"Proraso Pre-Shave Cream - Eucalyptus \u0026 Menthol (100ml)","description":"\u003cp\u003eProraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Men who want a genuinely refreshing shave experience — ideal for those who shave in the morning and want something that wakes them up as much as it prepares their skin. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and moisturzes the beard before shaving for a closer, cleaner result\u003c\/li\u003e\n\u003cli\u003ePrepares the skin surface to reduce razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eConcentrated, non-greasy formula - absorbs quickly without residue\u003c\/li\u003e\n\u003cli\u003eWorks with any shave soap, cream, or foam\u003c\/li\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGreen Line\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil\u003c\/strong\u003e - Purifying, toning, and deeply refreshing. Opens pores and delivers the signature cool sensation Proraso's Green Line is known for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMenthol\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Activates a genuine cooling effect on the skin, tightening pores and stimulating circulation for a sharper, more alert shave. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\u003cem\u003eGreen Line\u003c\/em\u003e \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eFresh, cool, and invigorating - eucalyptus and mint with a clean herbal character. The scent that made Proraso famous.\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. \u003c\/li\u003e\n\u003cli\u003eProceed immediately with your shaving soap or foam applied over top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":3197954625,"sku":"P301","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/8_76aac3b0-eecf-4a5c-9ce0-48a38dd9f899.jpg?v=1774915254"},{"product_id":"proraso-shaving-cream-green-tea-oatmeal-150ml","title":"Proraso Shaving Cream - Green Tea \u0026 Oatmeal (150ml)","description":"\u003cp\u003eThis is what a shaving cream is supposed to be. Made in Italy using Proraso's hot saponification process - the same method they've used since 1948 - this tube cream produces a dense, exceptionally stable lather that cushions the razor, protects the skin, and leaves the face feeling genuinely conditioned rather than stripped. No aerosol shortcuts, no synthetic fluff. Just a small amount loaded onto a damp brush that builds into more foam than you'd expect, rich enough for a safety razor and refined enough for a straight blade.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line - \u003c\/em\u003eMen with sensitive, reactive, or easily irritated skin. The gentlest formula in the lineup — no harsh actives, no aggressive fragrance. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDense, creamy lather that cushions and protects throughout the shave\u003c\/li\u003e\n\u003cli\u003eProduced via hot saponification - a traditional Italian method for superior texture and skin compatibility\u003c\/li\u003e\n\u003cli\u003eSoftens even coarse beard hair for a closer, more comfortable result\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, hydrated, and smooth post-shave\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003cli\u003eMore than 95% naturally derived ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe hot saponification process transforms oils and fatty acids into a refined soap free of any residual aggressive substances - what you get in the tube is a fully matured, skin-compatible cream that produces a stable, cushioning lather. Applied with a brush, it raises the beard hair for a cleaner cut while laying down a protective film between skin and blade that meaningfully reduces drag, friction, and post-shave redness.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eWhite Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOat Extract\u003c\/strong\u003e - Calming and anti-inflammatory. Helps protect sensitive skin from razor-related stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e - Antioxidant-rich botanical that shields the skin barrier and reduces post-shave redness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eWhite Line\u003c\/em\u003e -  Soft and understated — light green tea freshness with no heavy fragrance presence. \u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDampen your shaving brush thoroughly. Squeeze approximately 2cm of cream into the damp bristles and work it into the beard using circular massage movements. Build to a dense, creamy lather directly on the face. Shave as normal.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Proraso Shaving Cream in a Tube is the product we hand-sell more than almost anything else in our shave section. It's approachable for guys just getting into traditional wet shaving, and respected by veterans who've tried everything. At a low price point, it's one of the best value-to-performance products anywhere in the store -the lather quality alone outperforms most creams at twice the price. Pick your line based on your skin type and beard texture, and you genuinely can't go wrong.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":7721575233,"sku":"P123","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_7f4ff88e-8397-47f5-9479-89fd8ba17214.jpg?v=1774915247"},{"product_id":"proraso-pre-shave-cream-sandalwood-shea-butter-100ml","title":"Proraso Pre-Shave Cream - Sandalwood \u0026 Shea Butter (100ml)","description":"\u003cp\u003eProraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Men with thick, coarse, or wiry beards that resist the razor. Also a strong choice for dry skin types that need extra nourishment at every stage of the shave ritual. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and moisturizes the beard before shaving for a closer, cleaner result\u003c\/li\u003e\n\u003cli\u003ePrepares the skin surface to reduce razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eConcentrated, non-greasy formula - absorbs quickly without residue\u003c\/li\u003e\n\u003cli\u003eWorks with any shave soap, cream, or foam\u003c\/li\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil\u003c\/strong\u003e - Rich, warming, and deeply nourishing. Softens coarse hair and provides a layer of skin conditioning that dry and thick-bearded men will notice immediately.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShea Butter\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - An intensely moisturizing botanical fat that protects and nourishes the skin throughout the shave. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e- \u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eWarm and woody - rich sandalwood with a smooth, masculine depth. One of the more distinguished scents in the Proraso lineup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. \u003c\/li\u003e\n\u003cli\u003eProceed immediately with your shaving soap or foam applied over top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":7721721793,"sku":"P122","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_774878e7-b3cb-404e-beec-cf8d70144008.jpg?v=1774915251"},{"product_id":"proraso-after-shave-balm-eucalyptus-menthol-100ml","title":"Proraso After Shave Balm - Eucalyptus \u0026 Menthol (100ml)","description":"\u003cp\u003eEvery shave is a controlled act of aggression on your skin - and the balm is what brings it back into balance. Proraso's After Shave Balm is an alcohol-free, fast-absorbing formula designed to restore the skin's hydro-lipid layer immediately after shaving. No sting, no burn, no long wait for it to absorb. Just immediate comfort, proper hydration, and a finish that completes the ritual rather than adding another problem to solve.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Any man who wants a refreshing, toning finish to his shave. The eucalyptus and menthol provide a cooling post-shave sensation that feels like the close of a proper barbershop ritual. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAlcohol-free formula - no sting, no drying effect on post-shave skin\u003c\/li\u003e\n\u003cli\u003eImmediately restores the skin's hydro-lipid balance after shaving\u003c\/li\u003e\n\u003cli\u003eFast-absorbing - no greasy residue Soothes, conditions, and protects freshly shaved skin\u003c\/li\u003e\n\u003cli\u003eCompletes the full Proraso shave ritual\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eShaving removes not just hair but a thin layer of the skin's surface - temporarily disrupting its natural moisture barrier. The Proraso After Shave Balm works by immediately replenishing that barrier with emollients and conditioning actives that restore hydration and calm any inflammation caused by the razor. The alcohol-free formula means none of that work is undone by the drying effect you get with a traditional alcohol-based splash.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEucalyptus Oil \u003c\/strong\u003e- Purifying and toning, supports cutaneous moisturisation while delivering the signature refreshing sensation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMenthol\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Provides a cool, revitalising post-shave finish that tones and refreshes the skin. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eGreen Line\u003c\/em\u003e - Fresh and cooling - eucalyptus and menthol with a clean, herbal finish. Fades naturally within 20–30 minutes.\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to the face immediately after shaving.\u003c\/li\u003e\n\u003cli\u003eMassage lightly with fingertips to facilitate absorption.\u003c\/li\u003e\n\u003cli\u003eNo rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe aftershave balm is the step most guys skip - and it shows. Post-shave skin that doesn't get replenished ends up tight, dull, and more prone to irritation over time. The Proraso Balm is the easiest fix: alcohol-free, fast-absorbing, and priced at a low price point so there's no reason to skip it. We recommend buying the same line as your shaving cream to build a coordinated ritual, but any combination works - the balm does its job regardless.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":7721816897,"sku":"P110","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/greenbalm.jpg?v=1774915240"},{"product_id":"proraso-after-shave-lotion-sandalwood-shea-oil-100ml","title":"Proraso After Shave Lotion - Sandalwood \u0026 Shea Oil (100ml)","description":"\u003cp\u003eThe liquid finish to a proper shave ritual. Proraso's After Shave Lotion is the traditional format - a lightweight, fast-absorbing splash that delivers immediate post-shave relief while moisturizing and toning the skin. The formula has been updated from the classic Italian original with a selection of fresh, hydrating ingredients that make it more skin-friendly than old-school alcohol-heavy alternatives. Toning and refreshing without the harsh sting. A few drops is all it takes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Men with dry or mature skin who want the satisfying feel of a liquid aftershave but need moisture and nourishment alongside the finish. The richest of the two lotion options.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, fast-absorbing liquid formula\u003c\/li\u003e\n\u003cli\u003eDelivers immediate post-shave relief and skin comfort\u003c\/li\u003e\n\u003cli\u003eTones, refreshes, and moisturizes in one step\u003c\/li\u003e\n\u003cli\u003eEnhanced with skin-friendly, hydrating ingredients beyond the traditional formula\u003c\/li\u003e\n\u003cli\u003eA few drops goes a long way\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied to freshly shaved skin, the lotion tones the skin surface while its hydrating ingredients begin restoring moisture balance. The lightweight formula spreads easily and absorbs quickly, providing an instant layer of comfort and conditioning without the heavy feel of a balm. For men who prefer the sensory ritual of a liquid aftershave but want something that's actually good for their skin, this is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood Oil \u003c\/strong\u003e- Nourishes and conditions dry post-shave skin with a warm, rich finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter Oil \u003c\/strong\u003e- A lightweight version of shea's deep moisturising properties, delivered in a formula that absorbs easily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eRed Line\u003c\/em\u003e - Warm and smooth — sandalwood with a rich, masculine depth that fades softly over time. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003ePour a few drops into the palm of your hand.\u003c\/li\u003e\n\u003cli\u003eSpread delicately across the face, avoiding the eye area.\u003c\/li\u003e\n\u003cli\u003eAllow to absorb - no rinsing required. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe lotion is for the guy who wants the ritual — the splash, the scent hit, the immediate skin-tightening sensation — but doesn't want to pay for it with dryness and irritation the way old-school alcohol splashes demanded. Proraso threads that needle well.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":21742629441,"sku":"P472","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/redlotion.jpg?v=1774915288"},{"product_id":"proraso-post-shave-alum-stone-100g","title":"Proraso Post Shave Alum Stone (100g)","description":"\u003cp\u003eThis alum block acts as an astringent and provides relief post-shave. Helps to stop the bleeding of any nicks and cuts from shaving and helps soothe redness and irritation.\u003c\/p\u003e\n\u003cp\u003e100% Natural. Made in Italy. \u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":37639216201918,"sku":"P801","price":11.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/prorasoalumblock.jpg?v=1696725202"},{"product_id":"proraso-pre-shave-cream-aloe-vitamin-e-100ml","title":"Proraso Pre-Shave Cream - Aloe \u0026 Vitamin E (100ml)","description":"\u003cp\u003eProraso has been a fixture in Italian barbershops since 1948 - and the Pre-Shave Cream is the step that makes everything else work better. Applied before your shave soap or foam, it softens the beard, opens the pores, and creates the kind of skin surface that lets a razor glide cleanly rather than drag. It's concentrated, rich, and never greasy - a 70-year-old formula that hasn't needed to change because it was right to begin with. If you're skipping pre-shave, you're doing it the hard way.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line \u003c\/em\u003e- Men looking for a protective, everyday pre-shave suitable for normal-to-combination skin. A great all-rounder for guys building a complete shave ritual from scratch.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoftens and moisturizes the beard before shaving for a closer, cleaner result\u003c\/li\u003e\n\u003cli\u003ePrepares the skin surface to reduce razor drag and irritation\u003c\/li\u003e\n\u003cli\u003eConcentrated, non-greasy formula - absorbs quickly without residue\u003c\/li\u003e\n\u003cli\u003eWorks with any shave soap, cream, or foam\u003c\/li\u003e\n\u003cli\u003eMade with naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eNo parabens, silicones, mineral oils, or SLS\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eApplied directly to damp skin before your shaving soap or foam, the pre-shave cream penetrates the beard hair to swell and soften each strand - making them easier to cut cleanly. Simultaneously, it creates a moisture barrier on the skin that reduces friction during the pass and helps prevent post-shave irritation. Think of it as priming the canvas before you paint.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eBlue Line \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e - A skin-calming botanical that moisturizes and soothes while building a protective layer against razor stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - An antioxidant that supports skin elasticity and helps maintain moisture balance throughout the shave.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cem\u003eBlue Line\u003c\/em\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e-\u003c\/span\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eClean and fresh - light aloe with a subtle botanical lift. Quietly pleasant without demanding attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet your face thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount of Pre-Shave Cream directly to the skin and massage in using circular movements.\u003c\/li\u003e\n\u003cli\u003eDo not rinse. \u003c\/li\u003e\n\u003cli\u003eProceed immediately with your shaving soap or foam applied over top.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost shaving irritation isn't caused by a bad razor - it's caused by insufficient prep. The Proraso Pre-Shave Cream is the most accessible, most effective solution to that problem at any price point. We recommend it to anyone who's ever complained about razor burn, redness, or a rough shave, and the response is almost always the same: why didn't I start using this sooner? At a lower price point, it's an easy add to any shave kit and makes everything else in the ritual work harder.\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":37639234551998,"sku":"P903","price":15.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_dddf167c-f706-484e-88bf-3e5b32c494f7.jpg?v=1774915285"},{"product_id":"proraso-single-blade-pre-shave-cream-cypress-vetyver","title":"Proraso Single Blade Pre-Shave Cream - Cypress \u0026 Vetyver (100ml)","description":"\u003cp\u003eThis extra-rich formula, created specifically for use with a single blade razor, uses a high concentration of moisturizing emollients like Shea Butter and Glycerin to protect, nourish, and improve the skin's condition. Formulated to work in synergy with the Single Blade Shave Cream to prep the skin for the shave and form an extra barrier of protection between the skin and blade while providing the closest shave possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCypress \u0026amp; Vetyver: \u003c\/strong\u003eThe unmistakable freshness of Bergamot, accompanied by Cypress accents and Amber, sustained by a heard of Cedar and Vetyver. A structured and enveloping aroma with vibrant personality -- harmonious and pleasurably revitalizing.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Single Blade Shave line consists of high-performance formulas, specifically created for use with a single-blade razor, initially exclusively for use by professional barbers, and now available for you to use at home.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* While created for use with a single blade, this pre-shave can be used with a multi-blade razor with proper care. The high concentration of emollients may clog a multi-blade razor, so please rinse between each pass.\u003c\/em\u003e\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":47002518028527,"sku":"P702","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_e5ee6cdb-6cf5-436e-8962-705dd52e9a9f.jpg?v=1761190362"},{"product_id":"proraso-single-blade-pre-shave-cream-wood-spice-100ml","title":"Proraso Single Blade Pre-Shave Cream - Wood \u0026 Spice (100ml)","description":"\u003cp\u003eThis extra-rich formula, created specifically for use with a single blade razor, uses a high concentration of moisturizing emollients like Shea Butter and Glycerin to protect, nourish, and improve the skin's condition. Formulated to work in synergy with the Single Blade Shave Cream to prep the skin for the shave and form an extra barrier of protection between the skin and blade while providing the closest shave possible.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWood \u0026amp; Spice\u003c\/strong\u003e: A classic, masculine Wood and Spice fragrance with bold and velvety notes that go hand in hand with delicate violet leaves, and spiced hints of cumin and saffron. Sophisticated cedarwood and guaiacum blend with soft amber notes and a mild hint of vanilla. An intense and rewarding aromatic sensation that leaves you with the feeling of comfort and warmth.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Single Blade Shave line consists of high-performance formulas, specifically created for use with a single-blade razor, initially exclusively for use by professional barbers, and now available for you to use at home.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* While created for use with a single blade, this pre-shave can be used with a multi-blade razor with proper care. The high concentration of emollients may clog a multi-blade razor, so please rinse between each pass.\u003c\/em\u003e\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":47002530283759,"sku":"P700","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_e57e8639-40f6-4631-9983-3c8f2670c4bf.jpg?v=1761190356"},{"product_id":"proraso-single-blade-pre-shave-cream-azur-lime-100ml","title":"Proraso Single Blade Pre-Shave Cream - Azur Lime (100ml)","description":"\u003cp\u003eThis extra-rich formula, created specifically for use with a single blade razor, uses a high concentration of moisturizing emollients like Shea Butter and Glycerin to protect, nourish, and improve the skin's condition. Formulated to work in synergy with the Single Blade Shave Cream to prep the skin for the shave and form an extra barrier of protection between the skin and blade while providing the closest shave possible. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAzur Lime \u003c\/strong\u003e- A fragrance that is original and beautifully vibrant. Azur Lime features the intense freshness of lemon and orange enriched with mint leaves. Juniper berries introduce a surprisingly creamy richness with hints of musk, wood and patchouli, leaving the skin, and your senses, feeling intensely refreshed.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Single Blade Shave line consists of high-performance formulas, specifically created for use with a single-blade razor, initially exclusively for use by professional barbers, and now available for you to use at home.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* While created for use with a single blade, this pre-shave can be used with a multi-blade razor with proper care. The high concentration of emollients may clog a multi-blade razor, so please rinse between each pass.\u003c\/em\u003e\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":47002531430639,"sku":"P701","price":15.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_bc931688-02aa-4c1c-903e-de9f12bb3cf3.jpg?v=1761190342"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/proraso_8ab3e222-f578-42d6-a527-2afe18c816df.jpg?v=1649642344","url":"https:\/\/shopmasc.com\/collections\/proraso\/pre-shave.oembed","provider":"MASC","version":"1.0","type":"link"}