Proraso’s men’s shaving products have been preferred by Italian barbers since 1948. The original formulas have been renewed according to cutting-edge research with the following principles in mind:

(1) Natural - More than 95 percent of the ingredients in Proraso’s men’s grooming products are derived naturally.
(2) Quality - No parabens, silicones, mineral oils, or SLS.
(3) Traditional - Proraso guarantees the products’ quality thanks to traditional methods such as hot soap processing.
(3) Time - Proraso crafts their men’s grooming products in small batches in order to deliver mature, concentrated, and effective shaving products for men.

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