{"title":"Medium Hold Hair Products For Men","description":"\u003cp\u003eMedium hold is the sweet spot for most men - enough control to keep your style in place, enough flexibility to rework it throughout the day. This collection brings together pomades, styling creams, and flexible waxes that work across hair types and lengths, from classic slicked-back looks to natural, lived-in styles. Whether you want a high-shine finish for a polished look or a natural finish for something more relaxed, medium hold products give you the control without the stiffness. A good rule of thumb: reach for a pomade when you want shine and sleekness, a cream when you want movement and softness, a flexible wax when you want something in between.\u003c\/p\u003e","products":[{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"evo-crop-strutters-construction-cream-90ml","title":"Evo Crop Strutters Construction Cream (90g)","description":"\u003cp\u003eThe \u003cstrong\u003emiddle ground between a paste and a pomade\u003c\/strong\u003e, and one of evo's most versatile styling products. Crop Strutters Construction Cream delivers medium hold and medium shine in a water-soluble formula that can be re-worked throughout the day without going stiff or flaky. Carnauba wax gives it that flexible, pliable hold that feels structured but never locked in. The result is definition and texture with actual moisture in the hair - not the dried-out, stiff finish that heavier creams can leave behind.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, with a strong lean toward short hair. If you want definition and shine with some flexibility - something between a matte paste and a high-gloss pomade - this is it. Works well on textured, wavy, or straight short cuts. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e with \u003cstrong\u003emedium shine \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCera Carnauba creates flexible, re-workable hold that can be restyled throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble formula\u003c\/strong\u003e rinses out easily without build-up\u003c\/li\u003e\n\u003cli\u003eProvides definition and texture while maintaining moisture\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly short hair\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and understated\u003c\/em\u003e. A light, fresh scent that doesn't linger. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Carnauba (Carnauba Wax) \u003c\/strong\u003e- A plant-derived wax that creates a flexible, re-workable hold. Provides structure without rigidity and contributes to the light shine finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-28\u003c\/strong\u003e - A conditioning polymer that helps improve manageability and adds a smooth feel to the hair during styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. Style as desired. The formula can be re-worked and restyled throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCrop Strutters sits in the sweet spot that a lot of guys are looking for - enough hold to keep a style in place, enough shine to look intentional, but flexible enough that you're not locked in all day. It also plays well with other evo products: layer it under or over their salty dog salt spray for a more relaxed finish, or use it alone for a cleaner, more defined look.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077685505,"sku":"EVSTSTY106","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/18_abf00ca8-7f8b-4110-b56e-a3386cf006bc.jpg?v=1717608086"},{"product_id":"evo-casual-act-moulding-paste-90ml","title":"Evo Casual Act Moulding Paste (90g)","description":"\u003cp\u003eThere are those who don't need to try hard to look good - their style just happens. Casual Act is evo's moulding paste for that kind of effortless result: light hold, touchable texture, and a matte finish that looks like you ran your hands through your hair once and walked out the door. Water-soluble and fully re-workable, it sits firmly in the \"set it and forget it\" category without the rigidity or build-up that comes with heavier products. The shea butter keeps things conditioned while you style.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but particularly suited to short to medium lengths. Ideal for anyone who wants natural-looking texture and separation without any shine or stiffness. The go-to if you want a style that looks like you barely tried - and meant it. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold\u003c\/strong\u003e with touchable \u003cstrong\u003etexture\u003c\/strong\u003e, \u003cstrong\u003eseparation\u003c\/strong\u003e, and \u003cstrong\u003edefinition\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish \u003c\/strong\u003e- no shine, no crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble\u003c\/strong\u003e and \u003cstrong\u003efully re-workable\u003c\/strong\u003e - restyle throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses out easily\u003c\/strong\u003e without leaving residue or build-up\u003c\/li\u003e\n\u003cli\u003eShea butter conditions and adds softness while you style\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrus and woody - grapefruit, cedar, and floral notes. Light and clean, fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea Butter)\u003c\/strong\u003e - Keeps hair moisturized during styling, enhances softness, and adds a subtle conditioning effect without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e - A rich emollient that contributes to the smooth, pliable texture of the paste and adds a light conditioning benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A naturally derived mineral that absorbs excess oil and contributes to the matte, dry finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP and VP\/VA Copolymer\u003c\/strong\u003e - Flexible film-forming polymers that provide the light, re-workable hold without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms until warmed through. Apply to dry or towel-dried hair. Air-dry for natural separation and texture, or blow-dry for more defined results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCasual Act is the product we reach for when someone asks for a styling paste that genuinely looks like nothing at all - in the best way. It's light enough for fine hair, conditioned enough for anything drier, and the matte finish works on virtually every style. If you're new to Evo's styling range, this is a very good starting point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077742849,"sku":"EVSTSTY105","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dfe9e04c-ef94-4fa8-a306-d8e12dcc9b3d.jpg?v=1715926362"},{"product_id":"imperial-matte-pomade-paste-113-4g","title":"Imperial Matte Pomade Paste (Size Options)","description":"\u003cp\u003eOn it — great ingredient list, lots to work with here. Writing now. SEO Page Title Imperial Barber Matte Pomade Paste | Light-Medium Hold Natural Finish Hair Paste | MASC SEO Meta Description Imperial Barber Matte Pomade Paste. Light-medium hold, zero shine, natural finish. Plant-based ingredients strengthen \u0026amp; volumise. Shop at MASC - Canada's grooming destination. Description Imperial Barber Products grew out of decades of hands-on barbershop experience - a team that has spent careers behind the chair understanding what products actually need to do, not just what they say on the label. Every formula in the lineup was developed with that same craft-first mentality: cosmetic-grade ingredients, real-world testing, and a genuine focus on utility over gimmick. Matte Pomade Paste is a perfect example of that philosophy in action.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10 shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; loose, messy, and bed-head styles; groomed business looks; anyone who wants zero shine with natural-looking texture and control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMatte Pomade Paste is Imperial's most natural-looking finish product - the one you reach for when you want your hair to look like it's just doing its thing rather than being styled. The light-to-medium hold gives enough structure to keep a style in place without weighing the hair down or leaving it feeling coated, and the zero-shine matte finish means what you see is just your hair at its best, no gloss or polish in sight.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one stand out from a standard matte paste is the ingredient story behind it. Carnauba Wax provides the flexible hold backbone alongside Ozokerite Wax, while a botanical complex of Green Tea Extract, Bamboo Extract, Horsetail Extract, and Organic Rice Syrup works to strengthen, protect, and volumize the hair over time. Squalane and Glycerin keep moisture locked in so the hair doesn't feel dry or stripped underneath the hold, and Tocopherol (Vitamin E) adds antioxidant protection to keep hair healthy with daily use. Applied to dry hair it delivers a loose, piecey, effortless look; applied to damp hair and combed through it gives a cleaner, more controlled result that still reads as completely natural.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is ideal for fine or thinner hair that gets weighed down easily by heavier products, and for anyone who wants texture and definition without any shine whatsoever. It covers a wide stylistic range - from genuinely messy bed-head looks to clean, groomed business styles - making it one of the more versatile options in the Imperial lineup for everyday wear. If you need more hold with the same natural aesthetic, stepping up to Classic Pomade on dry hair gets you closer to that territory. For high shine with a similar level of hold, Fiber Pomade is the natural alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-medium hold\u003c\/strong\u003e (4\/10) that keeps styles looking natural and effortless - Carnauba Wax and Ozokerite Wax provide a flexible, buildable hold structure that controls without stiffening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue zero-shine matte finish\u003c\/strong\u003e (0\/10) means the result looks entirely like your own hair - no gloss, no polish, no giveaway that there's product in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Oleifera) protects hair from environmental damage including UV exposure and free radicals, making this a smart daily-use product for anyone regularly outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract \u003c\/strong\u003eand \u003cstrong\u003eHorsetail Extract\u003c\/strong\u003e work together to strengthen existing hair strands and support scalp health, contributing to thicker, more resilient hair over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Rice Syrup\u003c\/strong\u003e adds natural volume and body to the hair, making it particularly effective for fine or thinner hair that needs a lift without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e deeply conditions and moisturises the hair shaft, keeping strands soft and healthy underneath the hold so the hair never feels dry or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and locks it in, maintaining hydration throughout the day and preventing the dryness that some matte formulas can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the hair against daily environmental stressors, supporting long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplies lightly and dries naturally\u003c\/strong\u003e without residue or heaviness - the formula genuinely doesn't weigh fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair\u003c\/strong\u003e with noticeably different results - dry for loose and piecey, damp and combed for clean and controlled.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until evenly distributed and slightly warm. For a loose, messy, effortless look, apply to dry hair and work through with your fingertips - don't over-distribute, as a little unevenness adds to the natural result. For a cleaner, more controlled no-shine look, apply to towel-dried damp hair instead and style through with a comb. Build hold gradually by starting with less product and adding more if needed - this formula is lighter than it looks and a little goes a long way on finer hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is the product for anyone who wants to look put-together without looking like they tried. The zero-shine finish is genuinely natural rather than flat or dull, and the botanical ingredient list - Green Tea, Bamboo, Horsetail, Rice Syrup - does real work on hair health over time rather than just sitting there. It's also one of the most forgiving products in the Imperial range, covering everything from a deliberately messy Saturday look to a clean business style without skipping a beat. If you've been avoiding styling products because everything feels too heavy or too shiny, start here.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"141.7g","offer_id":3089171009,"sku":"IMP-MPP","price":41.0,"currency_code":"CAD","in_stock":false},{"title":"57g","offer_id":41029533581,"sku":"IMP-MPP-T","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_28069926-ee32-4e21-9bbb-9ef616a6e301.jpg?v=1697665477"},{"product_id":"lock-stock-barrel-pucka-grooming-creme-100g","title":"Lock Stock \u0026 Barrel Pucka Grooming Creme (100g)","description":"\u003cp\u003ePucka is Lock Stock \u0026amp; Barrel's everyday grooming creme - the one you reach for when you want your hair to look good without looking like you spent too long on it. Its water-based formula delivers a medium, pliable hold with a natural finish that works with your hair's texture rather than masking it. Lightweight and reworkable, Pucka is the kind of product that suits almost anyone and almost any occasion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Grooming Creme\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, everyday styling and reworkable looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a reliable, no-fuss daily styler that keeps things looking natural and polished without going heavy or stiff. Works across hair types and lengths — great for those who like to restyle throughout the day without reapplying. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium pliable hold that keeps hair in place without locking it down\u003c\/li\u003e\n\u003cli\u003eNatural finish that enhances texture without adding unwanted shine or weight\u003c\/li\u003e\n\u003cli\u003eBeeswax and Microcrystalline Wax give a smooth, workable consistency that moulds easily\u003c\/li\u003e\n\u003cli\u003eCaprylic\/Capric Triglyceride conditions the hair as you style for a healthy, non-dry finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape and rework as needed\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm, refined signature scent - understated and clean, with a subtle aromatic warmth that fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and distribute evenly through dry or slightly damp hair. Style as desired. Build up gradually for more hold and definition. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePucka is the definition of a reliable daily driver. It doesn't shout about itself - it just works. The natural finish means it suits a wide range of styles and hair types, and the reworkable hold makes it forgiving for those who like to adjust their look throughout the day. A genuinely easy product to recommend.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192724673,"sku":"LSB-PU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_cbb88d97-0127-41fd-9b7c-1aab101caf38.jpg?v=1669914376"},{"product_id":"copy-of-brickell-daily-strengthening-shampoo-options","title":"Brickell Flexible Hold Wax Pomade (59ml)","description":"\u003cp\u003eThe Flexible Hold Wax Pomade is Brickell's most versatile styling product - and the one most often recommended for men who are new to pomade or want something that works across multiple hair lengths, textures, and styles without committing to a specific look. The beeswax base provides a hold that keeps hair in place without rigidity, allowing the hair to move naturally and be restyled through the day without crumbling or losing structure. Castor oil and neem seed oil condition the hair as you style. Shea butter and vitamin E nourish the follicle and scalp. The natural shine finish adds polish without looking overdone - professional but not heavily styled. It also works on beards, making it a genuine two-in-one tool for men managing both head and facial hair.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly suited to men with wavy hair, classic cuts, fades, or medium-length styles who want a product that holds without rigidity and allows for reworking throughout the day. Also effective on beards for light shaping and conditioning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eFlexible \/ Low-Medium \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural Shine \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, wavy hair, classic cuts, medium-length styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eDry or slightly damp hair \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Beeswax Hold\u003c\/strong\u003e - Provides all-day hold without stiffness - the hair stays in place but moves naturally and can be restyled with just your fingertips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Shine Finish\u003c\/strong\u003e - Adds a polished, healthy-looking shine without the high-gloss, wet look of gel-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor \u0026amp; Neem Seed Oil Conditioning\u003c\/strong\u003e - Two oils with established hair-health credentials that condition the hair shaft while you style, preventing the dryness that most waxes cause over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Vitamin E Nourishment\u003c\/strong\u003e - Support scalp health and hair follicle strength through the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard Compatible\u003c\/strong\u003e - Works equally well applied to a beard for light shaping, control, and conditioning. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Rinseable Formula\u003c\/strong\u003e - Rinses out cleanly with the Daily Strengthening Shampoo - no buildup, no residue over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides a durable, flexible hold that lasts all day without rigidity or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis) - Conditioning oil that nourishes the hair shaft and supports healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeem Seed Oil \u003c\/strong\u003e(Melia Azadirachta)* - Scalp-nourishing oil with antimicrobial properties that support a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii)* - Rich emollient that conditions and protects the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003e(Rosmarinus Officinalis)* - Botanical that supports scalp circulation and hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba) - Lightweight conditioning oil that improves shine and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - Antioxidant that protects the hair from oxidative damage during and after styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip - start with less than you think you need. Warm between the palms for 5-10 seconds to soften the wax. Apply to dry or slightly damp hair, starting at the sides and back, then work through the top. Style with fingertips for natural texture, or use a comb or brush for more defined looks. Rework throughout the day by wetting fingertips with a small amount of water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Flexible Hold Wax Pomade is the entry point into the Brickell styling range - a low-commitment, high-versatility product that works for almost any style at almost any length. If you're unsure which pomade to try first, start here. For more hold, move to the Strong Hold Texturizing Pomade or Styling Clay Pomade. For more definition without extra shine, try the Shaping Paste Pomade.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":18096106113,"sku":"FPO134-W","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Pomade.jpg?v=1649643325"},{"product_id":"hanz-de-fuko-scheme-cream","title":"Hanz de Fuko Scheme Cream (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that designs products to do more than one job well - and Scheme Cream is one of the clearest examples of that in the range. A medium-hold styling cream that works on wet or dry hair, doubles as a pre-styler under other products, and delivers a natural demi-shine finish that looks like your hair is just doing that on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Demi-Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; natural, textured, and relaxed styles on wet or dry hair; pre-styling base under other products \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScheme Cream is the most versatile product in the Hanz de Fuko styling range. On wet hair it provides soft control with a natural, lived-in finish that dries down without stiffness. On dry hair it delivers medium hold with humidity resistance and a demi-shine finish that reads as natural rather than styled. Used as a pre-styler before another Hanz de Fuko product, it builds a conditioning base that amplifies grip and adds longevity to whatever goes on top. One jar, multiple applications, no wasted shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eScheme Cream suits anyone who wants a reliable, low-fuss styling product that adapts to how they use it. It's ideal for natural, textured, and more relaxed styles where a heavy hold or high shine would feel out of place, and works equally well for longer hair that needs light control and softness rather than structure. It also earns its place as a pre-styler for anyone who regularly uses Claymation, Gravity Paste, or Quicksand and wants to extend their hold and add a conditioning base. For medium hold with more shine, Modify Pomade is the step up. For medium hold with a matte finish, Sponge Wax is the comparison point.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a\u003cstrong\u003e medium-hold\u003c\/strong\u003e film that is \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, keeping styles intact through damp conditions without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and PEG-8 Beeswax provide \u003cstrong\u003eflexible structure and body\u003c\/strong\u003e, giving the cream its hold character while keeping hair pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax and Ozokerite add a secondary layer of texture and definition, contributing to the \u003cstrong\u003enatural demi-shine finish\u003c\/strong\u003e without crossing into high gloss.\u003c\/li\u003e\n\u003cli\u003ePEG-16 Macadamia Glycerides conditions the hair during styling, promoting \u003cstrong\u003emoisture retention\u003c\/strong\u003e and keeping strands soft under hold.\u003c\/li\u003e\n\u003cli\u003ePEG-75 Lanolin and Lanolin Alcohol add a natural conditioning layer that \u003cstrong\u003eenhances the demi-shine finish\u003c\/strong\u003e while keeping hair \u003cstrong\u003emanageable and smooth\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle, reducing frizz and amplifying the natural shine without adding visible product weight or residue.\u003c\/li\u003e\n\u003cli\u003ePolysilicone-15 provides a \u003cstrong\u003eUV filter\u003c\/strong\u003e that helps \u003cstrong\u003eprotect hair colour\u003c\/strong\u003e and \u003cstrong\u003econdition from sun damage\u003c\/strong\u003e during daily wear.\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone styler on wet or dry hair, or as a pre-styler base under other Hanz de Fuko products to amplify grip and extend hold longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn wet hair, apply a dime-sized amount through damp strands from roots to ends and comb or brush through for a smooth, controlled finish with a natural demi-shine. Leave as is or blow-dry for more volume and hold. On dry hair, work a small amount between your palms and apply through hair using your fingers, shaping into your chosen style for medium hold with humidity resistance throughout the day. As a pre-styler, apply Scheme Cream to dry hair first, allow it to set briefly, then apply your chosen Hanz de Fuko styling product on top for amplified grip and longevity. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eScheme Cream doesn't shout about what it does, which is probably why it gets overlooked more often than it should. The versatility here is genuine - wet or dry application, standalone styling or pre-styler, medium hold with a natural finish that works across most hair types and styles. It's also one of the best options in the range for anyone who wants the Hanz de Fuko ingredient quality and hold performance without committing to a heavy clay or high-shine pomade. If you're building a two-product kit from the range, Scheme Cream and Claymation cover most situations between them. The Trio is the obvious next step once it becomes a regular.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049178497,"sku":"HDF-SC","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4650453262556250453.jpg?v=1764920816"},{"product_id":"hanz-de-fuko-hybridized-wax-60ml","title":"Hanz de Fuko Hybridized Wax (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand with a knack for building products that land in the gaps between categories - and Hybridized Wax sits comfortably in its own lane. Not quite a pomade, not quite a clay, it delivers medium hold with a distinctive satin shine that none of the other products in the range replicate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Satin Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: All hair types; polished to piece-y styles, smooth or heavily textured looks on damp or dry hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat makes Hybridized Wax stand apart is the finish. Iridescent Mica gives the formula a natural, luminous satin shine that sits between the flat matte of a clay and the full gloss of a pomade - refined without being lacquered, with a depth that catches light naturally. The hold is medium and the application is clean, going in without residue and leaving hair feeling conditioned rather than coated. A botanical blend of Clove Leaf, Eucalyptus, Sage, Meadowfoam, and Jojoba oils moisturizes and conditions the hair during styling, making it as much a hair treatment as a styling product. Works on damp or dry hair and washes out cleanly with shampoo. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax suits anyone who wants medium hold with a finish that sits between matte and high gloss. It's versatile enough to handle both polished, smooth styles and more textured, piece-y looks, making it a strong everyday option for most hair types and lengths. The satin finish is particularly flattering on wavy or textured hair where it adds depth and definition without adding visible product weight. For medium hold with a higher shine, Modify Pomade is the comparison point. For medium hold with a true matte finish, Sponge Wax is the alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMica gives the formula its signature iridescent \u003cstrong\u003esatin shine,\u003c\/strong\u003e creating a luminous, natural-looking finish that sits between matte and high gloss and catches light with a depth that standard pomades don't replicate.\u003c\/li\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers the \u003cstrong\u003emedium-hold\u003c\/strong\u003e film, keeping styles in place through the day while remaining\u003cstrong\u003e flexible and reworkable\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-69 forms a conditioning film over each strand, \u003cstrong\u003eimproving manageability\u003c\/strong\u003e and \u003cstrong\u003eadding softness\u003c\/strong\u003e while contributing to the satin finish.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Limnanthes Alba (Meadowfoam) Seed Oil \u003cstrong\u003emoisturise the hair shaft \u003c\/strong\u003eduring styling, promoting shine and strengthening follicles with each use.\u003c\/li\u003e\n\u003cli\u003eSalvia Officinalis (Sage) Oil and Leaf Extract\u003cstrong\u003e improve scalp circulation\u003c\/strong\u003e and \u003cstrong\u003econdition the roots\u003c\/strong\u003e, supporting a healthy base for the hair during daily styling.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil and Eugenia Caryophyllus (Clove) Leaf Oil contribute conditioning botanical benefits and help \u003cstrong\u003estimulate the scalp\u003c\/strong\u003e, complementing the overall health-focused ingredient profile.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair from environmental stressors\u003c\/strong\u003e, adding a shield against harsh daily conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol refreshes the scalp\u003c\/strong\u003e on application, providing a clean, cooling sensation that makes the formula pleasant to use as a daily styler. \u003c\/li\u003e\n\u003cli\u003eGoes on clean with no residue, leaving hair feeling conditioned and natural rather than coated or weighed down.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWorks on both damp and dry hair. For a smoother, more polished result apply to damp hair, distributing a dime-sized amount through strands from roots to ends before combing or shaping into place. For a more textured, piece-y finish apply to dry hair, rubbing the product between your fingertips first to warm it before working through the hair using your fingers. Build with a second small amount if your hair is longer or thicker. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax is the product in the Hanz de Fuko range for anyone who has found high-shine pomades too heavy and matte clays too flat. The satin finish is genuinely distinctive - the Mica-driven luminosity gives hair a natural, healthy depth that works across a wide range of styles without committing to either extreme. The conditioning botanical oil blend also makes it one of the more hair-friendly options in the lineup, so it earns its place as a daily styler rather than just an occasional one. The Trio is the logical step once it settles into your rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049797569,"sku":"HDF-HW","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-1438260828201956073.jpg?v=1764920825"},{"product_id":"hanz-de-fuko-sponge-wax-60ml","title":"Hanz de Fuko Sponge Wax (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand with a commitment to ingredients that go beyond just holding hair in place - and Sponge Wax makes that commitment more visible than almost anything else in the range. Medium hold, matte finish, and one of the most extensive botanical conditioning lineups you'll find in a styling wax at this price point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially thick or unmanageable hair; textured bed-head styles on dry hair, smooth classic looks on damp hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSponge Wax is built around the balance between flexibility and firmness. The hold is medium but the pliability is exceptional - hair stays in place without going stiff or brittle, and stays reworkable throughout the day without needing reapplication. The matte finish reads as completely natural, making it as useful for effortless textured styles as it is for more intentional, structured looks. It also works as a pre-styler under other Hanz de Fuko products and as a heat protectant before blow-drying, giving it a three-way utility that most waxes simply don't have. The botanical ingredient list is genuinely impressive - Vitamins A, C, and E, hydrolysed proteins, green tea, grape seed, and a full spectrum of plant extracts all doing conditioning work while the formula holds your style in place.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the strongest everyday option in the Hanz de Fuko matte range for anyone with thick, coarse, or difficult-to-manage hair that needs pliable medium hold without stiffness. It's equally well suited to anyone who wants a natural-looking matte finish without committing to a high-hold clay. For maximum hold with a matte result, Claymation is the step up. For a lighter matte option on finer or more cooperative hair, Quicksand is the alternative. For medium hold with a natural shine rather than matte, Scheme Cream is the direct comparison.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer and Acrylates Copolymer work together as the hold system, delivering \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e with exceptional pliability that keeps hair reworkable through the day without stiffness.\u003c\/li\u003e\n\u003cli\u003eLanolin and Lanolin Wax provide \u003cstrong\u003edeep conditioning \u003c\/strong\u003eat the hair shaft level, keeping strands \u003cstrong\u003esoft, moisturised, and manageable \u003c\/strong\u003eunder hold - particularly effective on thick or coarse hair textures.\u003c\/li\u003e\n\u003cli\u003ePEG-8 Beeswax and Synthetic Beeswax add\u003cstrong\u003e flexible structure\u003c\/strong\u003e to the formula, contributing to the matte finish while keeping the hold character pliable rather than firm or brittle.\u003c\/li\u003e\n\u003cli\u003eJojoba Esters \u003cstrong\u003econdition each strand\u003c\/strong\u003e during styling, mimicking the hair's natural oils to add softness and prevent the dry, stripped feeling that some waxes leave behind.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Wheat, Soy, and Rice Proteins reinforce the hair's protein structure with every use, \u003cstrong\u003eimproving strength\u003c\/strong\u003e, \u003cstrong\u003eelasticity\u003c\/strong\u003e, and \u003cstrong\u003eresilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant vitamin complex that protects and nourishes the hair and scalp during daily styling.\u003c\/li\u003e\n\u003cli\u003eVitis Vinifera (Grape) Seed Extract and Camellia Sinensis (Green Tea) Leaf Extract provide additional antioxidant protection, \u003cstrong\u003eshielding the hair from environmental stressors\u003c\/strong\u003e and \u003cstrong\u003eoxidative damage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEquisetum Hiemale (Horsetail Fern) Extract \u003cstrong\u003esoothes scalp irritation \u003c\/strong\u003eand supports hair strength, while Arctium Lappa (Burdock) Root Extract \u003cstrong\u003epromotes healthy scalp circulation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil and Eucalyptus Globulus Oil\u003cstrong\u003e refresh and cool the scalp \u003c\/strong\u003eon application, making it pleasant to use as a daily styler.\u003c\/li\u003e\n\u003cli\u003eWorks as a pre-styler base under other Hanz de Fuko products and as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor textured, bed-head styles, apply to dry hair. Rub a dime-sized amount between your fingers to warm and soften the product, then work through hair using your fingertips, shaping into your chosen style. For smoother, more classic looks, apply to damp hair and comb or brush through before blow-drying or air-drying into shape. As a pre-styler, apply Sponge Wax first on dry or damp hair before layering your chosen Hanz de Fuko styling product on top for added grip and longevity. Used as a heat protectant, apply to damp hair before blow-drying. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the product in the Hanz de Fuko range that quietly does the most. Medium hold, matte finish, pre-styler capability, heat protectant, and a botanical ingredient list that conditions the hair every time you use it - that's a lot of value in one jar. It's particularly worth recommending to anyone with thick or difficult hair who has struggled to find a matte product that holds without going stiff, and to anyone building a two-product Hanz de Fuko kit who wants a versatile base to pair with something stronger. The Trio is the easy call once it becomes a daily staple.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049877825,"sku":"HDF-SW","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-7268170547836419839.jpg?v=1764920813"},{"product_id":"hanz-de-fuko-modify-pomade-60ml","title":"Hanz de Fuko Modify Pomade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050057921,"sku":"HDF-MP","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4534485573923935172.jpg?v=1764920819"},{"product_id":"uppercut-matt-pomade-100g","title":"Uppercut Deluxe Matte Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.\u003c\/p\u003e\n\u003cp\u003eMatte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water \/ Wax Hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Crème Brulee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in finer hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold grabs quickly and sets firm without going stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eExtreme matte finish leaves hair looking dry and completely natural\u003c\/li\u003e\n\u003cli\u003eHeat-activated waxes combined with water-soluble hold agents give you time to shape before locking in\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day without needing to add more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out easily without heavy buildup\u003c\/li\u003e\n\u003cli\u003eBuildable formula for extra hold when needed\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and a broad range of styles, both classic and modern\u003c\/li\u003e\n\u003cli\u003eCrème Brulee scent is rich, warm, and distinctly Uppercut \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":35946654349,"sku":"UPDP0015","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_1af478b2-d869-4714-b02e-bae5c5ad078e.jpg?v=1776110499"},{"product_id":"uppercut-easy-hold-90g","title":"Uppercut Deluxe Easy Hold (90g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eEasy Hold is the lightest pomade in the Uppercut Deluxe range, and it earns its name. Lovingly described as Matte Pomade's little brother, it shares a similar ingredient composition with a tweaked ratio that dials the hold right back for a product that feels like almost nothing in the hair while still delivering genuine shape and control. The secret is in the texture - Easy Hold is aerated and triple-whipped into a mousse-like consistency that glides into the hair effortlessly and distributes evenly without effort. No stiffness, no visible product, no heaviness. Just clean, natural-looking hair with a subtle amount of hold behind it. A go-to for fuss-free styling that works in every hair type and length but truly excels in finer or curly hair. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woody Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; excels in fine, thin, or curly hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants their hair to look naturally good with minimal effort. Easy Hold is the product for guys who don't want to think too hard about their hair in the morning, or for anyone who finds most styling products too heavy, too shiny, or too present. Also a standout choice for finer or curly hair that gets weighed down easily, or as a light finishing product over a stronger base. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold delivers natural shape and control without any stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eTriple-whipped, aerated mousse-like texture glides into hair effortlessly for even distribution\u003c\/li\u003e\n\u003cli\u003eNatural matte finish leaves hair looking completely product-free\u003c\/li\u003e\n\u003cli\u003eSpecially formulated for fine and curly hair that gets weighed down by heavier products\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out easily with no buildup\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eCan be applied liberally for a relaxed modern style with no sign of product\u003c\/li\u003e\n\u003cli\u003eRich and distinctive Woody Tobacco scent that's warm and grounded \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet or dry hair that has been washed with shampoo and conditioner. Blow-dry hair first for greater volume. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then spread evenly throughout the hair working from the back of the head to the front. Use fingers or a wide-tooth comb to style as desired. Apply liberally for a more relaxed, natural result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eEasy Hold fills an important spot in the Uppercut Deluxe range. Not everyone wants a strong hold product, and not everyone wants their hair to look styled. Sometimes you just want it to look good without looking like you did anything to it. That is exactly what Easy Hold delivers, and it delivers it consistently. A particularly smart pick for anyone with finer hair who has given up on styling products because everything feels too heavy.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":40256814605,"sku":"UPDP0020","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_e8e92d97-e7b7-42ce-b5ee-a7da633a623a.jpg?v=1754443595"},{"product_id":"reuzel-styling-paste-100ml","title":"Reuzel Matte Styling Paste (100ml)","description":"\n\u003cp\u003e\u003cstrong\u003eMedium Hold | No Shine | Water Soluble\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReuzel Matte Styling Paste was made for men wanting a medium yet flexible hold. So when a girl runs her fingers through your hair, she can, you know, actually run her fingers through it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWant a hold that’s more silly putty than concrete? Look no further, scumbag. Reuzel Matte Styling Paste has a medium hold that adds texture for a variety of hair lengths. And since it’s water soluble, it’ll rinse out like it was never there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Start with a pinky’s worth in your palm and emulsify like you took your hands out of an ice bucket. Run it through blow-dried hair, adding more paste for longer and thicker hair. Wait for it to dry, brush to activate the matte finish, and style away.\u003c\/span\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331665412211,"sku":"RZAMSP100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/MatteStylingPaste_1080x_d785ac91-2023-4130-ad7c-7232565d9e8e.jpg?v=1649642188"},{"product_id":"suavecito-matte-pomade-113g","title":"Suavecito Matte Pomade (113g)","description":"\u003cp\u003eNot every day calls for shine. Sometimes the goal is a style that looks like it just happened - put-together without being polished, controlled without being stiff. Suavecito's Matte Pomade is the California brand's answer to that brief, bringing the same reliable water-based formula the Original is known for, stripped of all the gloss.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10)Base: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and textures; natural, textured, and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Matte Pomade delivers medium hold and a completely shine-free finish that reads as natural and effortless regardless of how much effort actually went into it. The formula spreads easily without tugging or dragging, distributes evenly through the hair, and keeps its shape through the day without going crunchy or stiff. Washout is water-based but rated moderate - it'll come out cleanly with a proper shampoo, just not as instantly as the Original or Firme.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Matte Pomade is for anyone who wants their hair to look styled without looking like they styled it. It suits all hair types and textures, and works especially well for natural, textured, or more relaxed looks where shine would feel out of place. If you're after a slickback or pompadour with high gloss, the Original or Firme Hold are better fits. For strong hold with the same matte finish, step across to the Clay Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP delivers a \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e film that keeps hair in place through the day without producing any shine or reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e, a natural mineral wax, adds structure and body to the hold, giving the formula enough backbone to manage most hair types without stiffness.\u003c\/li\u003e\n\u003cli\u003eDimethicone and Phenyl Trimethicone smooth the hair cuticle during styling, \u003cstrong\u003ereducing frizz and flyaways\u003c\/strong\u003e while keeping the finish completely matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e conditions the hair as you style, keeping strands soft and pliable rather than dry or brittle under hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, contributing to the comfortable, non-crunchy feel even after a full day of wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreamy, low-drag consistency\u003c\/strong\u003e spreads through hair effortlessly without pulling, making even distribution quick and straightforward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic Suavecito barbershop scent\u003c\/strong\u003e - eucalyptus and floral musk - carries through application without lingering too heavily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the truest matte result - water will activate some shine, so keep it minimal if a flat finish is the goal. Scoop a quarter-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends using your fingertips. Distribute evenly before shaping with your fingers for a natural, textured look, or follow with a comb for something tighter and more defined. Reactivate with a very small amount of water if you need to reshape during the day. Rinse out with shampoo - water-soluble but best removed with a proper wash.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Matte Pomade fills a specific gap in the Suavecito lineup — all the ease and reliability of their water-based formula, none of the shine. It's a strong option for anyone who's been reaching for a clay or fibre but wanted something lighter and easier to work with. The no-shine finish makes it one of the more versatile products in the range, sitting comfortably between a casual everyday product and something you'd use for a more intentional natural style. If you're building out a Suavecito kit, this and the Firme cover most situations between them.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":31473328259187,"sku":"P129NN","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Suavecito_Matte_Pomade_Front.jpg?v=1711735974"},{"product_id":"reuzel-fiber-cream-100ml","title":"Reuzel Fiber Cream (100ml)","description":"\u003cp\u003eThis newest addition to Reuzel's Fiber collection adds \u003cstrong\u003etexture\u003c\/strong\u003e, has a \u003cstrong\u003eflexible\/medium hold\u003c\/strong\u003e and leaves hair with\u003cstrong\u003e low shine\u003c\/strong\u003e finish. Works well on short to medium length hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003eApply liberally to damp hair, or lightly to dry hair and style as desired. Let hair air dry naturally if applied to damp hair.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31484560146547,"sku":"RZAFCR100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_0d0231b8-51db-4cc9-a6ac-8e884463b4cc.jpg?v=1694371607"},{"product_id":"firsthand-texturizing-clay-88ml","title":"Firsthand Texturizing Paste (88ml)","description":"\u003ch2\u003eFlexible Hold. Natural Texture.\u003c\/h2\u003e\n\u003cp\u003eFirsthand Texturizing Paste delivers effortless volume and movement with a natural finish. This lightweight styling formula adds texture to both short and longer hairstyles while maintaining flexibility and softness.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Texture \u0026amp; Volume\u003c\/strong\u003e - Perfect for relaxed, tousled styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Hold\u003c\/strong\u003e - Maintains movement while keeping styles controlled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Finish\u003c\/strong\u003e - Leaves hair looking effortless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Washes out easily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal and floral with light woodsy notes.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds texture and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil \u003c\/strong\u003e- Provides hydration and softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Helps smooth and condition hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApricot Kernel Oil \u003c\/strong\u003e- Adds moisture and softness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands\u003c\/li\u003e\n\u003cli\u003eWork evenly through damp or dry hair and style as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified recyclable paper \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964857344190,"sku":"FHS-TC-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_84ef4c06-599d-4c79-82dd-efaffde62bdd.jpg?v=1669503052"},{"product_id":"ds-laboratories-revita-high-performance-styling-gel-100ml","title":"DS Laboratories Revita High Performance Styling Gel (100ml)","description":"\u003cp\u003eRevita Styling Gel is equal parts hair care and hair styling. Built on the same Nanosome Delivery System as the rest of the Revita range, this water-based\u003cstrong\u003e medium hold gel\u003c\/strong\u003e incorporates over \u003cstrong\u003e13 active ingredients\u003c\/strong\u003e - including Apple Stem Cell Extract, Copper Tripeptide-1, Adenosine, and Glycolic Acid - to support scalp health and hair density while delivering a flexible, non-flaking hold with a natural shine finish. It works on both straight and curly hair without residue, greasiness, or stiffness.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRevita Styling Gel is for anyone with thinning or fine hair who wants their styling step to actively support their hair density routine. The medium hold and shine finish suit a wide range of styles, and the formula works equally well on straight and curly hair. Suitable for men and women.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold with a natural shine finish - non-greasy, non-sticky, and flake-free\u003c\/li\u003e\n\u003cli\u003eNanosome Delivery System keeps 13+ actives working at the scalp well beyond application\u003c\/li\u003e\n\u003cli\u003eApple Stem Cell Extract supports follicle vitality and promotes fuller, thicker-looking hair\u003c\/li\u003e\n\u003cli\u003eAdenosine prolongs the active hair growth phase for improved density over consistent use\u003c\/li\u003e\n\u003cli\u003eGlycolic Acid gently supports scalp cell turnover, improving the environment for follicle health\u003c\/li\u003e\n\u003cli\u003eWorks on both straight and curly hair without residue or stiffness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper Tripeptide-1\u003c\/strong\u003e - A tissue-remodelling peptide that supports follicle size and growth signalling, delivered into the scalp via Nanosomes during daily wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApple Stem Cell Extract\u003c\/strong\u003e (Malus Domestica Fruit Cell Culture Extract) - A vegetal-origin stem cell extract that supports scalp vitality and promotes a healthier follicle environment with every application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdenosine\u003c\/strong\u003e - Prolongs the anagen (active growth) phase of the hair cycle, supporting thicker, longer-looking hair over consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid\u003c\/strong\u003e - Gently promotes cell turnover at the scalp, helping to clear buildup and create a cleaner, more receptive environment for the formula's actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Lupine Protein\u003c\/strong\u003e - Moisturizes and strengthens the hair fibre, improving manageability, reducing breakage, and adding softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e - A provitamin B5 derivative that penetrates the hair shaft to improve elasticity, moisture retention, and overall hair condition. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to damp or towel-dried hair. Distribute evenly from roots through to ends. Style as desired - works on straight and curly hair alike. For thinning hair, focus at the roots to build volume and improve the appearance of scalp coverage. Do not rinse out. Allow to dry naturally or use a diffuser.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA styling gel that supports your thinning hair routine while it holds your style is a genuinely useful thing - and Revita Gel delivers on both. The active ingredient depth here is meaningful, and the Nanosome delivery means those actives aren't just sitting on the surface. For anyone already using Revita Shampoo and Spectral, this is the logical way to extend that routine into their styling step.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"Default Title","offer_id":43623562674415,"sku":"DS080","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_90267eb4-6bd1-4c58-8f8e-c648095820cb.jpg?v=1669752205"},{"product_id":"copy-of-hanz-de-fuko-hybridized-wax-trio-3-x-56g","title":"Hanz de Fuko Hybridized Wax Trio (3 x 56g)","description":"\u003cp\u003eThe Hybridized Wax Trio is three jars of Hanz de Fuko's satin-shine styling wax at a better-value price point. If the distinctive finish, the clean application, and the conditioning ingredient profile have made Hybridized Wax a daily staple, the Trio is the smarter way to stay stocked. Same formula, same results, better value per jar. See the Hybridized Wax full product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand with a knack for building products that land in the gaps between categories - and Hybridized Wax sits comfortably in its own lane. Not quite a pomade, not quite a clay, it delivers medium hold with a distinctive satin shine that none of the other products in the range replicate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Satin Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: All hair types; polished to piece-y styles, smooth or heavily textured looks on damp or dry hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat makes Hybridized Wax stand apart is the finish. Iridescent Mica gives the formula a natural, luminous satin shine that sits between the flat matte of a clay and the full gloss of a pomade - refined without being lacquered, with a depth that catches light naturally. The hold is medium and the application is clean, going in without residue and leaving hair feeling conditioned rather than coated. A botanical blend of Clove Leaf, Eucalyptus, Sage, Meadowfoam, and Jojoba oils moisturizes and conditions the hair during styling, making it as much a hair treatment as a styling product. Works on damp or dry hair and washes out cleanly with shampoo. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax suits anyone who wants medium hold with a finish that sits between matte and high gloss. It's versatile enough to handle both polished, smooth styles and more textured, piece-y looks, making it a strong everyday option for most hair types and lengths. The satin finish is particularly flattering on wavy or textured hair where it adds depth and definition without adding visible product weight. For medium hold with a higher shine, Modify Pomade is the comparison point. For medium hold with a true matte finish, Sponge Wax is the alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMica gives the formula its signature iridescent \u003cstrong\u003esatin shine,\u003c\/strong\u003e creating a luminous, natural-looking finish that sits between matte and high gloss and catches light with a depth that standard pomades don't replicate.\u003c\/li\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers the \u003cstrong\u003emedium-hold\u003c\/strong\u003e film, keeping styles in place through the day while remaining\u003cstrong\u003e flexible and reworkable\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-69 forms a conditioning film over each strand, \u003cstrong\u003eimproving manageability\u003c\/strong\u003e and \u003cstrong\u003eadding softness\u003c\/strong\u003e while contributing to the satin finish.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Limnanthes Alba (Meadowfoam) Seed Oil \u003cstrong\u003emoisturise the hair shaft \u003c\/strong\u003eduring styling, promoting shine and strengthening follicles with each use.\u003c\/li\u003e\n\u003cli\u003eSalvia Officinalis (Sage) Oil and Leaf Extract\u003cstrong\u003e improve scalp circulation\u003c\/strong\u003e and \u003cstrong\u003econdition the roots\u003c\/strong\u003e, supporting a healthy base for the hair during daily styling.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil and Eugenia Caryophyllus (Clove) Leaf Oil contribute conditioning botanical benefits and help \u003cstrong\u003estimulate the scalp\u003c\/strong\u003e, complementing the overall health-focused ingredient profile.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair from environmental stressors\u003c\/strong\u003e, adding a shield against harsh daily conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol refreshes the scalp\u003c\/strong\u003e on application, providing a clean, cooling sensation that makes the formula pleasant to use as a daily styler. \u003c\/li\u003e\n\u003cli\u003eGoes on clean with no residue, leaving hair feeling conditioned and natural rather than coated or weighed down.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWorks on both damp and dry hair. For a smoother, more polished result apply to damp hair, distributing a dime-sized amount through strands from roots to ends before combing or shaping into place. For a more textured, piece-y finish apply to dry hair, rubbing the product between your fingertips first to warm it before working through the hair using your fingers. Build with a second small amount if your hair is longer or thicker. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax is the product in the Hanz de Fuko range for anyone who has found high-shine pomades too heavy and matte clays too flat. The satin finish is genuinely distinctive - the Mica-driven luminosity gives hair a natural, healthy depth that works across a wide range of styles without committing to either extreme. The conditioning botanical oil blend also makes it one of the more hair-friendly options in the lineup, so it earns its place as a daily styler rather than just an occasional one. The Trio is the logical step once it settles into your rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137231087,"sku":"HDF-HW3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/12_b4130db5-c8b6-4a47-abe8-de1ed8a37d89.jpg?v=1678319037"},{"product_id":"hanz-de-fuko-sponge-wax-trio-3-x-56g","title":"Hanz de Fuko Sponge Wax Trio (3 x 56g)","description":"\u003cp\u003eThe Sponge Wax Trio is three jars of Hanz de Fuko's most botanically rich styling wax at a better-value price point. If the pliable hold, the matte finish, and the conditioning ingredient profile have made Sponge Wax a daily essential, the Trio is the practical way to keep it stocked. Same formula, same results, better value per jar. See the Sponge Wax lfull product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand with a commitment to ingredients that go beyond just holding hair in place - and Sponge Wax makes that commitment more visible than almost anything else in the range. Medium hold, matte finish, and one of the most extensive botanical conditioning lineups you'll find in a styling wax at this price point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially thick or unmanageable hair; textured bed-head styles on dry hair, smooth classic looks on damp hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSponge Wax is built around the balance between flexibility and firmness. The hold is medium but the pliability is exceptional - hair stays in place without going stiff or brittle, and stays reworkable throughout the day without needing reapplication. The matte finish reads as completely natural, making it as useful for effortless textured styles as it is for more intentional, structured looks. It also works as a pre-styler under other Hanz de Fuko products and as a heat protectant before blow-drying, giving it a three-way utility that most waxes simply don't have. The botanical ingredient list is genuinely impressive - Vitamins A, C, and E, hydrolysed proteins, green tea, grape seed, and a full spectrum of plant extracts all doing conditioning work while the formula holds your style in place.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the strongest everyday option in the Hanz de Fuko matte range for anyone with thick, coarse, or difficult-to-manage hair that needs pliable medium hold without stiffness. It's equally well suited to anyone who wants a natural-looking matte finish without committing to a high-hold clay. For maximum hold with a matte result, Claymation is the step up. For a lighter matte option on finer or more cooperative hair, Quicksand is the alternative. For medium hold with a natural shine rather than matte, Scheme Cream is the direct comparison.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer and Acrylates Copolymer work together as the hold system, delivering \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e with exceptional pliability that keeps hair reworkable through the day without stiffness.\u003c\/li\u003e\n\u003cli\u003eLanolin and Lanolin Wax provide \u003cstrong\u003edeep conditioning \u003c\/strong\u003eat the hair shaft level, keeping strands \u003cstrong\u003esoft, moisturised, and manageable \u003c\/strong\u003eunder hold - particularly effective on thick or coarse hair textures.\u003c\/li\u003e\n\u003cli\u003ePEG-8 Beeswax and Synthetic Beeswax add\u003cstrong\u003e flexible structure\u003c\/strong\u003e to the formula, contributing to the matte finish while keeping the hold character pliable rather than firm or brittle.\u003c\/li\u003e\n\u003cli\u003eJojoba Esters \u003cstrong\u003econdition each strand\u003c\/strong\u003e during styling, mimicking the hair's natural oils to add softness and prevent the dry, stripped feeling that some waxes leave behind.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Wheat, Soy, and Rice Proteins reinforce the hair's protein structure with every use, \u003cstrong\u003eimproving strength\u003c\/strong\u003e, \u003cstrong\u003eelasticity\u003c\/strong\u003e, and \u003cstrong\u003eresilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant vitamin complex that protects and nourishes the hair and scalp during daily styling.\u003c\/li\u003e\n\u003cli\u003eVitis Vinifera (Grape) Seed Extract and Camellia Sinensis (Green Tea) Leaf Extract provide additional antioxidant protection, \u003cstrong\u003eshielding the hair from environmental stressors\u003c\/strong\u003e and \u003cstrong\u003eoxidative damage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEquisetum Hiemale (Horsetail Fern) Extract \u003cstrong\u003esoothes scalp irritation \u003c\/strong\u003eand supports hair strength, while Arctium Lappa (Burdock) Root Extract \u003cstrong\u003epromotes healthy scalp circulation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil and Eucalyptus Globulus Oil\u003cstrong\u003e refresh and cool the scalp \u003c\/strong\u003eon application, making it pleasant to use as a daily styler.\u003c\/li\u003e\n\u003cli\u003eWorks as a pre-styler base under other Hanz de Fuko products and as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor textured, bed-head styles, apply to dry hair. Rub a dime-sized amount between your fingers to warm and soften the product, then work through hair using your fingertips, shaping into your chosen style. For smoother, more classic looks, apply to damp hair and comb or brush through before blow-drying or air-drying into shape. As a pre-styler, apply Sponge Wax first on dry or damp hair before layering your chosen Hanz de Fuko styling product on top for added grip and longevity. Used as a heat protectant, apply to damp hair before blow-drying. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the product in the Hanz de Fuko range that quietly does the most. Medium hold, matte finish, pre-styler capability, heat protectant, and a botanical ingredient list that conditions the hair every time you use it - that's a lot of value in one jar. It's particularly worth recommending to anyone with thick or difficult hair who has struggled to find a matte product that holds without going stiff, and to anyone building a two-product Hanz de Fuko kit who wants a versatile base to pair with something stronger. The Trio is the easy call once it becomes a daily staple.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137263855,"sku":"HDF-SW3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/10_88b15ec4-cd21-4980-837e-bb38d8f09b2a.jpg?v=1678319022"},{"product_id":"hanz-de-fuko-hybridized-wax-trio-3-x-56g","title":"Hanz de Fuko Scheme Cream Trio (3 x 56g)","description":"\u003cp\u003eThe Scheme Cream Trio is three jars of Hanz de Fuko's most versatile styling cream at a better-value price point. Whether you use it as your everyday styler, your pre-styler, or both, the Trio keeps you stocked without interruption. Same formula, same results, better value per jar. See below for the full product breakdown.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that designs products to do more than one job well - and Scheme Cream is one of the clearest examples of that in the range. A medium-hold styling cream that works on wet or dry hair, doubles as a pre-styler under other products, and delivers a natural demi-shine finish that looks like your hair is just doing that on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Demi-Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; natural, textured, and relaxed styles on wet or dry hair; pre-styling base under other products \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScheme Cream is the most versatile product in the Hanz de Fuko styling range. On wet hair it provides soft control with a natural, lived-in finish that dries down without stiffness. On dry hair it delivers medium hold with humidity resistance and a demi-shine finish that reads as natural rather than styled. Used as a pre-styler before another Hanz de Fuko product, it builds a conditioning base that amplifies grip and adds longevity to whatever goes on top. One jar, multiple applications, no wasted shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eScheme Cream suits anyone who wants a reliable, low-fuss styling product that adapts to how they use it. It's ideal for natural, textured, and more relaxed styles where a heavy hold or high shine would feel out of place, and works equally well for longer hair that needs light control and softness rather than structure. It also earns its place as a pre-styler for anyone who regularly uses Claymation, Gravity Paste, or Quicksand and wants to extend their hold and add a conditioning base. For medium hold with more shine, Modify Pomade is the step up. For medium hold with a matte finish, Sponge Wax is the comparison point.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a\u003cstrong\u003e medium-hold\u003c\/strong\u003e film that is \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, keeping styles intact through damp conditions without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and PEG-8 Beeswax provide \u003cstrong\u003eflexible structure and body\u003c\/strong\u003e, giving the cream its hold character while keeping hair pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax and Ozokerite add a secondary layer of texture and definition, contributing to the \u003cstrong\u003enatural demi-shine finish\u003c\/strong\u003e without crossing into high gloss.\u003c\/li\u003e\n\u003cli\u003ePEG-16 Macadamia Glycerides conditions the hair during styling, promoting \u003cstrong\u003emoisture retention\u003c\/strong\u003e and keeping strands soft under hold.\u003c\/li\u003e\n\u003cli\u003ePEG-75 Lanolin and Lanolin Alcohol add a natural conditioning layer that \u003cstrong\u003eenhances the demi-shine finish\u003c\/strong\u003e while keeping hair \u003cstrong\u003emanageable and smooth\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle, reducing frizz and amplifying the natural shine without adding visible product weight or residue.\u003c\/li\u003e\n\u003cli\u003ePolysilicone-15 provides a \u003cstrong\u003eUV filter\u003c\/strong\u003e that helps \u003cstrong\u003eprotect hair colour\u003c\/strong\u003e and \u003cstrong\u003econdition from sun damage\u003c\/strong\u003e during daily wear.\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone styler on wet or dry hair, or as a pre-styler base under other Hanz de Fuko products to amplify grip and extend hold longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn wet hair, apply a dime-sized amount through damp strands from roots to ends and comb or brush through for a smooth, controlled finish with a natural demi-shine. Leave as is or blow-dry for more volume and hold. On dry hair, work a small amount between your palms and apply through hair using your fingers, shaping into your chosen style for medium hold with humidity resistance throughout the day. As a pre-styler, apply Scheme Cream to dry hair first, allow it to set briefly, then apply your chosen Hanz de Fuko styling product on top for amplified grip and longevity. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eScheme Cream doesn't shout about what it does, which is probably why it gets overlooked more often than it should. The versatility here is genuine - wet or dry application, standalone styling or pre-styler, medium hold with a natural finish that works across most hair types and styles. It's also one of the best options in the range for anyone who wants the Hanz de Fuko ingredient quality and hold performance without committing to a heavy clay or high-shine pomade. If you're building a two-product kit from the range, Scheme Cream and Claymation cover most situations between them. The Trio is the obvious next step once it becomes a regular.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137296623,"sku":"HDF-SC3","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/8_1c3b852b-8014-4c3a-b8c0-ac04e4a1d19f.jpg?v=1678319028"},{"product_id":"hanz-de-fuko-modify-pomade-trio-3-x-56g","title":"Hanz de Fuko Modify Pomade Trio (3 x 56g)","description":"\u003cp\u003eThe Modify Pomade Trio is three jars of Hanz de Fuko's classic high-shine pomade at a better-value price point. If the polished finish, the humidity resistance, and the easy washout have made Modify a regular in your routine, the Trio is the straightforward way to stay stocked. Same formula, same results, better value per jar. See the \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efull product breakdown for \u003cmeta charset=\"utf-8\"\u003eModify Pomade below.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137460463,"sku":"HDF-MP3","price":90.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_e96dcfb0-248c-484c-945c-9e2f401e8862.jpg?v=1678319026"},{"product_id":"suavecito-hybrid-pomade-113g","title":"Suavecito Hybrid Pomade (113g)","description":"\u003cp\u003eMost pomades make you choose - water-based for easy washout, oil-based for high shine and body. Suavecito's Hybrid Pomade sidesteps that compromise entirely, blending oil-based ingredients into a water-soluble formula that delivers the gloss and weight of a traditional pomade without the commitment of a degreasing shampoo at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Hybrid - oil-based consistency, water-soluble washout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and textures; pompadours, jellyrolls, and slickbacks \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hybrid Pomade sits in its own lane in the Suavecito range. It has the weight, shine, and feel of an oil-based pomade - the kind that gives pompadours and slickbacks that deep, wet-look gloss - but it rinses out with water like a water-based formula. The result is a product that works across all hair types without locking you into a high-maintenance washout routine. If you have always wanted the look of an oil-based pomade without the hassle, this is the answer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hybrid is for anyone chasing that classic high-shine, slicked-back look without committing to a traditional oil-based pomade and the degreasing shampoo that comes with it. It works across all hair types and textures, and is particularly well suited to pompadours, jellyrolls, and slickbacks where a deep, reflective shine is part of the style. For the same high shine with a traditional oil-based feel and no water washout, a dedicated oil pomade is the comparison point - but for most people, the Hybrid is the smarter everyday choice.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePetrolatum\u003c\/strong\u003e gives the formula the weight, body, and deep shine of a traditional oil-based pomade, creating that classic wet-look finish that water-based products cannot fully replicate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Oil \u003c\/strong\u003eadds a natural conditioning layer that enhances shine while keeping hair soft and manageable under a medium hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocos Nucifera (Coconut) Oil\u003c\/strong\u003e and \u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil\u003c\/strong\u003e work together to condition the hair shaft during styling, adding softness and reducing frizz without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e provides the structural backbone of the hold, giving the formula enough grip to keep styles in place through a full day without going stiff.\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair cuticle as you style, amplifying the \u003cstrong\u003ehigh shine finish\u003c\/strong\u003e and reducing any roughness or texture that would interrupt the gloss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavandula Hybrida (Lavender) Oil \u003c\/strong\u003eblends into the formula as a conditioning botanical, complementing the classic Suavecito barbershop scent.\u003c\/li\u003e\n\u003cli\u003eDespite the oil-based ingredient profile, the formula is\u003cstrong\u003e fully water-soluble\u003c\/strong\u003e and washes out with water alone - no degreasing shampoo required. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a small amount - about a dime-sized dab in the palm of your hand. Rub between your palms to warm the product before applying, as warming it makes distribution noticeably easier. Work through hair from root to tip, then comb or shape into your chosen style. For a pompadour or slickback, follow with a fine-tooth comb to get the edges sharp and the shine even. The formula stays workable throughout the day, so reshaping is straightforward without needing to reapply. Washes out with water at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hybrid fills a gap that not many products manage to close convincingly. Oil-based shine with water-based washability sounds like a marketing promise, but the formula delivers on both ends - the shine is genuinely high, and it does wash out with water without a fight. For anyone who has tried a traditional oil pomade and loved the look but hated the cleanup, the Hybrid is worth a serious look. It also sits well alongside the Firme in a two-product rotation - Firme for strong-hold everyday wear, Hybrid for when the occasion calls for a bit more gloss and presence.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":44423212794095,"sku":"P484NN","price":22.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_e91c5174-5706-447d-be93-863283f4a36e.jpg?v=1711735932"},{"product_id":"headgains-big-slick-pomade-65g","title":"Headgains Big Slick Pomade (65g)","description":"\u003cp\u003eBorn in Vancouver and built on a mission that most grooming brands ignore, Headgains set out to create styling products that actively work against hair loss while delivering the kind of performance you'd expect from a premium styler. Their proprietary HGPM (Headgains Preventative Maintenance) Formula - nine naturally derived, science-backed ingredients developed alongside leading chemists — sits at the core of every product in the range, targeting DHT, promoting scalp circulation, and strengthening existing hair mass every time you style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Natural\/Flexible (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Polished\/Low Shine (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woody, aromatic, and slightly smoky with green undertones - the Headgains signature\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; slickbacks, side parts, and polished everyday styles where a clean, refined finish is the goal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBig Slick Pomade is Headgains' polish-first styler — the one built for anyone who wants a clean, refined look without the grease, crunch, or artificial wet appearance that plagues a lot of pomades in this finish category. The natural hold sits at a comfortable 5\/10, giving hair enough structure to maintain a slicked-back or side-parted style throughout the day while remaining pliable and reworkable. Applied to dry hair it delivers texture and flexible hold; applied to damp hair it achieves that classic slick-back look with noticeably more control. Glycerin keeps the hair hydrated and workable rather than stiff, while Corn Starch absorbs excess oil at the scalp for a finish that stays clean and polished rather than progressively greasy as the day goes on. And underneath all of that, the full HGPM Formula is doing exactly what it does in the Best Head Paste - working across all three pillars of \u003cstrong\u003ePrevent\u003c\/strong\u003e, \u003cstrong\u003eGrow\u003c\/strong\u003e, and \u003cstrong\u003eMaintain\u003c\/strong\u003e to support the hair you have while you style it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBig Slick Pomade is for anyone who wants a polished, put-together finish without the downsides that usually come with it - no grease, no stiffness, no helmet head. It suits all hair types and works particularly well on short to medium lengths where a clean side part, slickback, or structured everyday style is the goal. Because the hold is natural and flexible rather than strong and structured, it's best suited to hair that already has some natural direction to work with. If you need more hold and a matte finish for textured or high-volume styles, the Headgains Best Head Paste is the better fit from the range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural, flexible hold\u003c\/strong\u003e (5\/10) that keeps styles looking intentional without rigidity - hair stays moveable and reworkable throughout the day without needing to reapply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and maintains it throughout the day, keeping strands soft, pliable, and easy to reshape rather than dry and brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorn Starch\u003c\/strong\u003e absorbs excess scalp oil as the day goes on, keeping the finish consistently clean and polished rather than progressively greasy by mid-afternoon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e builds the appearance of thicker, fuller hair by adding body and volume at the strand level — a meaningful benefit for anyone styling thinning or fine hair daily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, soothe the scalp, and support hair thickening over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003eboosts blood circulation to the scalp, delivering more oxygen and nutrients directly to hair follicles to promote growth and reduce inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaw Palmetto Extract\u003c\/strong\u003e and \u003cstrong\u003ePumpkin Seed Oil\u003c\/strong\u003e target DHT - the hormone primarily responsible for male hair loss - by blocking the enzyme that converts testosterone into DHT, helping to slow loss at the source.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e (Vitamin B3) improves blood flow to the scalp, increasing hair density and thickness with regular, ongoing use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract \u003c\/strong\u003e(Camellia Sinensis) and \u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e complete the DHT-targeting approach - Green Tea inhibits the conversion enzyme while Salicylic Acid reduces sebum, which carries concentrated DHT, keeping scalp conditions healthier overall.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished, low-shine finish\u003c\/strong\u003e looks clean and deliberate without crossing into greasy or wet territory - professional enough for the office, relaxed enough for the weekend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based formula\u003c\/strong\u003e rinses out cleanly with regular shampoo, no residue or buildup left behind. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and emulsify between your palms until the product is evenly distributed and slightly tacky. For texture and flexible hold, work through dry hair starting at the roots and distribute evenly through to the ends, then style with a comb or your fingers. For a cleaner slick-back look with more control, apply to towel-dried damp hair instead - the formula performs noticeably differently on wet hair, giving you that classic polished finish with higher hold. Blow dry after application for added volume and a more refined result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBig Slick Pomade fills a gap that a lot of guys have been looking to fill — a pomade that actually looks polished without the grease, crunch, or reapplication routine. The finish is clean and natural in a way that reads as intentional rather than overdone, and the flexible hold makes it practical for daily use across a wide range of styles and hair types. The fact that the HGPM Formula is working in the background every single day is what really separates this from a standard styling product — you're not just maintaining your look, you're actively maintaining your hair. For a Vancouver-made product at this price point, it's a genuinely compelling package.\u003c\/p\u003e","brand":"Headgains","offers":[{"title":"Default Title","offer_id":46251804000495,"sku":"HG-BSP","price":34.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/21_d25b21dd-6d86-4a2f-bca7-fd43f10185b0.jpg?v=1739420800"},{"product_id":"goldie-provisions-mellow-matte-100g","title":"Goldie Provisions Mellow Matte (100g)","description":"\u003ch2\u003eFlexible Hold with a Clean Matte Finish\u003c\/h2\u003e\n\u003cp\u003eGoldie’s Mellow Matte is a malleable matte pomade that delivers reliable hold while still allowing hair to move naturally.\u003c\/p\u003e\n\u003cp\u003eFormulated with kaolin clay and sea salt, this styling pomade helps add thickness and texture while absorbing excess oil from the hair and scalp. Castor seed oil provides moisture so hair stays healthy and manageable even with daily styling.\u003c\/p\u003e\n\u003cp\u003eThe result is a medium hold product that keeps styles in place without stiffness or shine. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, Flexible Hold\u003c\/strong\u003e - Maintains your style while allowing natural movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eMatte Finish\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Leaves hair looking natural with no shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAdds Texture \u0026amp; Thickness\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Sea salt and clay help create fuller-looking hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eControls Excess Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Kaolin clay helps keep the scalp fresh. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Absorbs oil while providing texture and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Seed Oil \u003c\/strong\u003e- Helps nourish hair and support healthy growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt \u003c\/strong\u003e- Adds texture and thickness to the hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil \u003c\/strong\u003e- Provides lightweight hydration. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a dime-sized amount into hair and style as desired.\u003c\/li\u003e\n\u003cli\u003eFor best hold: • Apply to dry hair OR apply to towel-dried hair and blow dry\u003c\/li\u003e\n\u003cli\u003eFor a looser, more natural style, apply to damp hair. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eGoldie’s signature essential oil blend.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: Bergamot, Lemon, Lavender, Patchouli, Cedar, Nagarmotha\u003c\/p\u003e\n\u003cp\u003eFresh citrus and aromatic lavender meet earthy woods for a clean, grounded scent that feels refined and subtle. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Mellow Matte for customers who want natural-looking hold with a matte finish, especially for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort to medium hairstyles\u003c\/li\u003e\n\u003cli\u003eTextured crops\u003c\/li\u003e\n\u003cli\u003eMessy or relaxed styles\u003c\/li\u003e\n\u003cli\u003eHair that tends to get oily\u003c\/li\u003e\n\u003cli\u003eA dependable everyday styling product that keeps hair controlled without looking styled. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldie","offers":[{"title":"Default Title","offer_id":46845498032367,"sku":"GLD-003","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_de849ba4-0eb1-4315-aeaf-10eac2559b87.jpg?v=1757883271"},{"product_id":"firsthand-supply-effortless-air-creme-95ml","title":"Firsthand Supply Effortless Air Crème (95ml)","description":"\u003cp\u003eFirsthand Supply has built its reputation on grooming products that work quietly and consistently - no gimmicks, no heavy finishes, no compromise on ingredients. Plant and mineral-based formulations, infinitely recyclable aluminium packaging, and results that speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFinish\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Natural\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Water-based cream\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eScent\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Green citrus and aromatic herbs with warm spice and soft floral woods\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBest For\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: All hair types - especially those wanting effortless, touchable definition without weight or stiffness \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEffortless Air Creme is a lightweight styling cream built for the kind of hair that just looks good - relaxed, defined, and natural. Work it through damp hair and air dry for soft, effortless control, or rake it through dry hair to smooth flyaways, refine shape, and add a polished finish without any product feel. It distributes evenly, absorbs quickly, and leaves hair touchable and flexible throughout the day. Never heavy. Never stiff. A pea-sized amount does more than you'd expect.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eEffortless Air Creme suits all hair types, but it's particularly well-suited to anyone who prefers a low-maintenance, natural-looking finish over structured hold. It's a strong fit for medium to longer hair wanting soft definition and movement, wavy or textured hair that benefits from lightweight shape without frizz, and anyone with fine hair who finds most creams too heavy. It's also a great finishing product for those who already use a stronger styler but want to smooth and refine the final result without adding more hold or shine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, Flexible Control All Day\u003c\/strong\u003e - Hydrolyzed Corn Starch (Hydrolyzed Zea Mays Starch) provides a light, pliable hold that keeps hair defined and in place throughout the day without stiffness or crunch. Flexible enough to restyle with your fingers whenever you need to.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths Frizz and Flyaways\u003c\/strong\u003e - Pullulan - a natural polysaccharide - coats the hair surface to smooth the cuticle, reduce frizz, and add a clean, polished finish. Works on damp or dry hair with equal effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Adds Volume\u003c\/strong\u003e - Hydrolyzed Rice Protein (Hydrolyzed Oryza Sativa Protein) penetrates the hair shaft to increase strength, flexibility, and volume while keeping hair Moisturized - a genuine conditioning benefit built into the styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil for Shine and Nourishment \u003c\/strong\u003e- Argan Oil (Argania Spinosa Kernel Oil) strengthens and nourishes each strand, adding a subtle, healthy-looking sheen without any greasiness. A lightweight plant oil that conditions as it styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter and Carnauba Wax for Texture and Hold\u003c\/strong\u003e - Shea Butter (Butyrospermum Parkii Butter) adds softness and moisture retention, while Carnauba Wax (Copernicia Cerifera Wax) provides structure and a smooth, natural finish - giving the cream its body without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Wax for Lightweight Definition\u003c\/strong\u003e - Rice Bran Wax (Oryza Sativa Bran Wax) is a plant-derived wax that adds definition and hold with a feather-light feel - contributing to the cream's ability to shape hair without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant and Mineral-Based Throughout\u003c\/strong\u003e - Nearly every ingredient is plant or mineral-derived - sustainably sourced and formulated to work with your hair rather than coat it.\u003c\/li\u003e\n\u003cli\u003ePackaged in an infinitely \u003cstrong\u003erecyclable aluminium tube\u003c\/strong\u003e with FSC-certified paper boxing. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a pea-sized amount - this formula goes further than it looks. Warm it between your palms and work through hair from roots to ends. On damp hair, air dry for relaxed, effortless definition. On dry hair, use to smooth flyaways, refine shape, or add a finishing touch to an existing style. Add a second small amount if your hair is longer or thicker. Restyle with your fingers throughout the day as needed - the hold stays flexible.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e Lightweight styling creams are hard to get right - they either do nothing or they do too much. Effortless Air Creme lands in exactly the right place: genuine hold and definition without stiffness, weight, or residue. The ingredient story is strong - Argan Oil, Hydrolyzed Rice Protein, Pullulan, and plant-derived waxes doing real work in a formula that's nearly entirely plant and mineral-based. The aluminium tube is a nice touch too. If you've been looking for a daily cream that keeps things looking natural without the effort, this is it.\u003c\/p\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":49830699368687,"sku":"SP-EF-CRM-95","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_50b3c0e6-b3de-4157-aea0-d6da93d547f1.jpg?v=1782183593"}],"url":"https:\/\/shopmasc.com\/collections\/medium-hold.oembed","provider":"MASC","version":"1.0","type":"link"}