{"title":"Light Hold \u0026 Texture Hair Products for Men","description":"\u003cp\u003eNot every style needs a strong grip - sometimes the goal is just better texture, more volume, or a natural finish that looks like you woke up this way (but better). Light hold products are the unsung heroes of a great hair routine. Sea salt sprays build beachy texture and movement. Hair powders add volume and absorb oil without any product feel. Tonics and foams prime the hair before styling and enhance natural wave or curl. Hair oils finish a style with shine and frizz control without any hold whatsoever. Use these on their own for a truly effortless look, or layer them under a stronger product to improve distribution and build a better base.\u003c\/p\u003e","products":[{"product_id":"evo-haze-styling-powder-50ml-net-wt-10g","title":"Evo Haze Styling Powder (50ml\/net wt 10g)","description":"\u003cp\u003eEvo Haze Styling Powder is a super-lightweight styling powder that adds instant texture, volume, and matte lift to hair without residue. Ideal for fine, limp, or low-volume hair, this versatile powder absorbs excess oil, enhances body, and creates touchable texture from roots to ends. Apply directly to dry hair to build volume and separation or to refresh style between washes.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially fine or limp hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003eAnyone looking for body and matte finish without heaviness\u003c\/li\u003e\n\u003cli\u003ePeople who want a reworkable, touchable style without residue\u003c\/li\u003e\n\u003cli\u003eIdeal for short or medium styles, messy looks, and lived-in texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and lift at the roots\u003c\/li\u003e\n\u003cli\u003eTouchable, matte texture that enhances style definition\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil to refresh hair between washes\u003c\/li\u003e\n\u003cli\u003eFlexible, residue-free finish, easy to re-style during the day\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate-free, paraben-free option\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThis light powder uses fine particulates like silica silylate to lift and separate strands, creating body and texture without weight. It acts similarly to a fine hair-texturing powder: by absorbing oil and adding grip, it gives hair a fuller appearance and helps styles hold longer without stiffness.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShake gently before use.\u003c\/li\u003e\n\u003cli\u003eApply to dry hair - focus on the roots for maximum lift.\u003c\/li\u003e\n\u003cli\u003eMassage with fingertips to distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eUse light amounts and build gradually for desired texture.\u003c\/li\u003e\n\u003cli\u003eRefresh volume anytime by applying a small amount between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Haze Styling Powder because it delivers natural-looking volume and texture without heaviness or residue — exactly what many men with fine or flatter hair are searching for. Whether you’re creating tousled everyday styles or adding instant lift at the crown, Haze gives you body and shape with touchable finish and reworkable flexibility. It’s one of our go-to texturizing tools in the Evo range for guys who want effortless, lived-in looks that still feel intentional.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat is styling powder and how is it different from dry shampoo?\u003c\/strong\u003e\u003cbr\u003eStyling powders like Evo Haze are designed to add texture, volume and grip, whereas dry shampoo focuses on absorbing oil to refresh hair. Haze also acts like a subtle dry shampoo while providing lift and matte texture.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this powder good for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes - it’s especially helpful for fine or limp hair because it lifts at the roots and adds body without heaviness or waxy finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on curly or thick hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. While it shines with fine hair by giving noticeable lift, it also works to add matte texture and separation to thicker and wavier hair types.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair sticky or chalky?\u003c\/strong\u003e\u003cbr\u003eHaze is formulated to avoid residue. Apply a light amount and build slowly - if you use too much at once it may show more visibly, so start with less and add as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-style throughout the day?\u003c\/strong\u003e\u003cbr\u003eYes - one of the benefits of styling powder is that it’s reworkable. You can add a bit more during the day to refresh volume and lift.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":31250734055539,"sku":"EVSTSTY108","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Haze.jpg?v=1649647329"},{"product_id":"evo-salty-dog-cocktail-beach-spray-200ml","title":"Evo Salty Dog Salt Spray (Size Options)","description":"\u003cp\u003eEvo Salty Dog Salt Spray is a lightweight texturizing spray that delivers beach-inspired texture, body, and separation with a matte finish - without the stickiness, crunch, or residue of traditional salt sprays. Designed to enhance natural movement and definition, it’s perfect for anyone looking to add effortless volume and texture to short, medium, or shag-inspired styles. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGive your hair that fresh from the \u003cstrong\u003ebeach malleability\u003c\/strong\u003e with a look of natural creation; be wind blown; be interesting; be the urban fisherman... you salty dog, you.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHair needing lift and texturized body\u003c\/li\u003e\n\u003cli\u003eFine to medium hair types that lack natural texture\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a matte, lived-in look\u003c\/li\u003e\n\u003cli\u003eGreat for short and layered styles, beachy waves, and undone texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates natural, beach-inspired texture and separation\u003c\/li\u003e\n\u003cli\u003eAdds lift and body without weight or stickiness\u003c\/li\u003e\n\u003cli\u003eMatte finish for effortless, lived-in looks Helps refresh styles between washes\u003c\/li\u003e\n\u003cli\u003eWorks as a lightweight base before styling or finishing \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e1\/5 hold factor and 1\/5 shine factor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eSalty Dog uses sea salt and texture-enhancing particles to create lift and grip, giving hair a lived-in, undone style that looks natural rather than stiff. Unlike heavy texturizers that weigh hair down, this formula keeps hair light, touchable, and full of movement, making it great for everyday looks as well as layered or shag haircuts.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Salty Dog Salt Spray because it delivers real texture without the crunch or residue so many salt sprays leave behind. It’s one of our best-selling picks for men who want effortless volume and a “just stepped off the beach” finish - without relying on heavy products or complicated routines. Paired with the right shampoo and conditioner, Salty Dog gives structure to hair that’s lacking natural body while remaining light and reworkable. Perfect for everyday looks or casual, textured grooming.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat’s the difference between Salty Dog and dry shampoo?  \u003c\/strong\u003eSalty Dog adds texture and body by enhancing grip and separation — while dry shampoo primarily absorbs oil. You can use them together for refreshed texture with oil control.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use this on thick hair?\u003c\/strong\u003e  Yes - while it’s especially effective for fine or medium hair, it also adds soft texture and body to thicker hair without stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair crunchy?  \u003c\/strong\u003eNo - Salty Dog is formulated to add texture without the crunchy feel common to old-school salt sprays. Apply lightly and build as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on damp and dry hair?\u003c\/strong\u003e  Absolutely. Spraying on damp hair followed by scrunching helps encourage lift and volume; spraying on dry hair refines texture and adds definition.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it good for curly or wavy hair?  \u003c\/strong\u003eYes - it enhances natural movement and definition, making it a good option for wavy or tousled looks.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"200ml","offer_id":37806519091390,"sku":"EVSTSTY110","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":37806519124158,"sku":"EVSTSTY129","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Salty_Dog.jpg?v=1649645682"},{"product_id":"lock-stock-barrel-preptonic-100ml","title":"Lock Stock \u0026 Barrel Preptonic Thickening Spray (100ml)","description":"\u003cp\u003ePreptonic is Lock Stock \u0026amp; Barrel's pre-styling tonic designed to solve a specific problem: hair that feels wispy, flat, and uncooperative straight out of the shower. Applied to towel-dried hair before any other styling product, it delivers a shot of volume, texture, and control that makes everything that comes after work harder and last longer. No stickiness, no flaking - just a fast-drying foundation that gives fine or thinning hair the backbone it needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Thickening Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, thinning, or limp hair needing volume and styling control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFine, thinning, or low-density hair that loses its shape quickly after washing. Also a smart addition to any styling routine that relies on volume - use it as a base layer before your clay, putty, or creme to amp up the result and extend hold throughout the day.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens each strand for immediate and cumulative volume\u003c\/li\u003e\n\u003cli\u003ePVP\/VA Copolymer provides a lightweight, flexible structure that supports styling without stiffness\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 conditions the hair and improves manageability, reducing static and frizz\u003c\/li\u003e\n\u003cli\u003eFast-drying formula prepares hair for styling without leaving any residue or tackiness\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone light styler or as a base layer under heavier styling products\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature fragrance - clean and refined, with a subtle aromatic character that sets the tone for the rest of your routine. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSpray onto towel-dried damp hair, applying section by section from root to tip. Work through with fingers and blow-dry or allow to air dry before applying any additional styling products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePreptonic is one of those products that makes everything else in your routine perform better. It's the step most people skip — and once they add it in, they wonder how they managed without it. If fine or thinning hair is something you're working with, pairing Preptonic with Reconstruct Shampoo and Volumatte is a genuinely powerful combination worth building a routine around.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3191977345,"sku":"LSB-PT100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/preptonic.jpg?v=1649648091"},{"product_id":"lock-stock-and-barrel-volumatte-powder-size-options","title":"Lock Stock and Barrel Volumatte Powder (10g)","description":"\u003cp\u003eVolumatte is one of those products that genuinely surprises people the first time they use it. A dry, free-flowing hair powder that liquefies the moment it touches your fingers - no chalky residue, no white cast, no mess. Just gravity-defying volume, serious texture, and a properly matte finish that lasts. Lock Stock \u0026amp; Barrel blended protein-infused water with a water-repelling silica to create something that works unlike anything else in the styling category. Sprinkle it in, work it through, and watch flat hair come to life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Hair Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or low-volume hair needing lift and texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with fine, flat, or thinning hair who wants noticeable lift and texture without the weight of a traditional styling product. Also brilliant as a finishing product layered over another styler to add grip and eliminate shine. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers gravity-defying volume and lift with a true matte finish\u003c\/li\u003e\n\u003cli\u003eSilica Silylate absorbs oil and excess moisture at the root for instant texture and lift\u003c\/li\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens the hair shaft for more substantial volume\u003c\/li\u003e\n\u003cli\u003eLiquefies on contact with fingers - no powdery residue or white cast\u003c\/li\u003e\n\u003cli\u003eLightweight formula adds texture without weighing hair down\u003c\/li\u003e\n\u003cli\u003eCan be used alone or layered over another styler for extra grip and matte finish\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eVirtually unscented - Volumatte is fragrance-free, making it a great option for those who are sensitive to scent or prefer to let their other grooming products do the talking. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSprinkle a small amount directly onto dry hair at the roots or mid-lengths. Work through with fingertips - the powder will liquefy on contact. Build up gradually and style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolumatte is the kind of product that earns a permanent spot in the bathroom cabinet. It's genuinely innovative - the texture, the way it liquefies, the lift it gives - and it delivers every time. If you've got fine or flat hair and nothing in your current routine is giving you the volume you're after, this is the one to try. Stacks brilliantly with 85 Karats or Ruck for a styled finish with serious staying power.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3832126898189,"sku":"LSB-VO10","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbvolumatte.jpg?v=1669914366"},{"product_id":"malin-goetz-sage-styling-cream-118ml","title":"(Malin+Goetz) Sage Styling Cream (Size Options)","description":"\u003cp\u003eThe styling product that works for everyone - because it doesn't try to do too much. The (MALIN+GOETZ) Sage Styling Cream is a flexible-hold cream built on botanical sage and chamomile oils, sweet almond oil, shea butter, and panthenol, delivering shine, definition, and frizz control without stiffness, residue, or that unmistakable \"styled\" look that dates itself by lunchtime. It conditions as it styles, works on wet or dry hair, and handles everything from a relaxed tousle to a slicked-back finish depending on how much you use and how you apply it. Cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types - fine, thick, curly, straight, colour-treated, or anything in between. Particularly well-suited to anyone who wants definition and shine without commitment to a specific style, and anyone dealing with frizz, flyaways, or hair that needs a little help looking intentional. Also an excellent post-blowdry finisher.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold that moves with your hair\u003c\/strong\u003e. This isn't a gel or a lacquer - it's a cream that gives your hair shape and definition while still feeling touchable, natural, and not at all like you've applied a product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine without grease\u003c\/strong\u003e. Phenyl trimethicone and sweet almond oil deliver a clean, healthy-looking shine that reads as well-conditioned hair rather than product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and flyaways durably\u003c\/strong\u003e. Sage and chamomile oils smooth the hair cuticle while shea butter seals moisture in, keeping frizz controlled throughout the day without reapplication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions while it styles\u003c\/strong\u003e. Panthenol and a full amino acid complex hydrate and strengthen hair with every use - so this is doing hair care work at the same time as styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on wet or dry hair\u003c\/strong\u003e. Applied to damp hair before blow-drying, it smooths and conditions. Applied to dry hair after, it finishes, defines, and tames. One product, two very different moments in the routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Rinses clean without leaving any waxy or tacky residue on hair or hands - which means it plays well with the Peppermint Shampoo's clarifying action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, herbal, and quietly earthy - sage done properly, with a soft chamomile warmth underneath that keeps it from being sharp. It's subtle in the hair rather than present, which is exactly right for a daily styling product - you shouldn't smell your styling cream all day.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSage Oil\u003c\/strong\u003e (Salvia Officinalis Oil) - A botanically-derived oil with hydrating and conditioning properties that helps smooth the hair cuticle, add shine, and provide the formula's signature herbal character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Ormenis Multicaulis Oil) - Soothing and conditioning, chamomile oil hydrates the hair shaft and scalp while contributing a gentle calming quality to the overall formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight, fast-absorbing emollient rich in oleic acid that nourishes the hair, adds shine, and contributes to the cream's smooth, non-greasy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - Rich in fatty acids, shea butter provides deeper conditioning for the mid-lengths and ends, sealing in moisture and helping to control frizz durably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003e(Vitamin B5) - Penetrates the hair shaft to hydrate from within, improving elasticity, softness, and manageability - the conditioning backbone of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Germ Oil \u003c\/strong\u003e(Triticum Vulgare Germ Oil) - Rich in vitamin E and fatty acids, wheat germ oil nourishes and strengthens the hair, adding lustre and helping to protect against breakage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair\u003c\/strong\u003e: work a small amount through damp hair before blow-drying to smooth, condition, and add volume. Comb to slick or tousle with fingers for texture. Run through the ends of curly hair for definition and bounce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair\u003c\/strong\u003e: smooth flyaways post-blowdry, refresh next-day hair, or add shine and definition throughout. Use a dime-sized amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew\u003c\/em\u003e: Mix a pea-sized amount with the Cilantro Hair Conditioner for added lightweight hydration in your style.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Sage Styling Cream is one of those products that sounds unassuming until you understand how many hair types and styling approaches it actually handles. It's the closest thing to a universal styling product we've found - genuinely useful for fine hair needing a little definition, thick hair needing frizz control, and curly hair needing bounce, all from the same tube. The travel size makes it easy to commit to trying it without a full investment, and the 118ml is almost always what people order next.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"113g","offer_id":3247406209,"sku":"MG-HC-302-04","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"30g","offer_id":23092506369,"sku":"71HC30230","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_0b804486-78d2-49d4-9ae7-11509666c802.jpg?v=1751604723"},{"product_id":"baxter-of-california-grooming-lotion-100ml","title":"Baxter of California Grooming Cream (100ml)","description":"\u003cp\u003eBaxter of California has been crafting men's grooming products in Los Angeles since 1965 — a brand built on the straightforward idea that good ingredients and honest formulation are all you really need. Paraben-free, barber-trusted, and refined over decades of real-world use.\u003c\/p\u003e\n\u003cp\u003eHold: Light (3\/10) Finish: Natural (3\/10) Base: Water-based — water-soluble, rinses clean Scent: Clean Herbal — subtle Fennel and Sage notes, light and barely-there Best For: All hair types, all lengths. Frizz control, smoothing, and light definition. Works as a standalone light styler or as a pre-styler before blow-drying and finishing with a stronger product\u003c\/p\u003e\n\u003cp\u003eThe Grooming Cream is the most conditioning styling product in the Baxter of California range - a light-hold formula built around a rich blend of nourishing oils and botanicals that smooth, soften, and tame hair as much as they style it. This is not a product for structured looks or all-day hold; it is for guys who want their hair to look and feel genuinely healthy and well-maintained, with just enough definition to read as intentional. The oil and botanical lineup here is one of the most impressive in the Baxter styling range: Shea Butter, Jojoba Seed Oil, Meadowfoam Seed Oil, and Grape Seed Oil provide deep conditioning, Sunflower Seed Oil and Aloe Barbadensis add lightweight moisture and calming properties, Fennel Oil and Sage Oil contribute scalp-toning and conditioning benefits, Hydrolyzed Quinoa and Hydrolyzed Linseed Seed strengthen and add protein support to the hair fibre, and Algae Extract and Calluna Vulgaris round out a botanical formula that is genuinely more thorough than most styling products at any price point. Petrolatum keeps a light hold structure in place while Dimethicone and Phenyl Trimethicone deliver the frizz-smoothing, shine-softening finish that makes this cream so effective as a finishing or pre-styling layer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream suits anyone who wants a light, natural-looking result with healthy, well-conditioned hair rather than a strong or defined style. It works particularly well on wavy, curly, and frizz-prone hair where the conditioning oils and silicones can smooth and soften without the weight of a heavier product. On straight or fine hair it delivers a clean, effortless finish at the lightest possible hold. Use it as a standalone styler for casual, undone styles, or as a pre-styler before blow-drying and finishing with the Clay Pomade or Styling Paste for a more structured result. For more hold at a similar natural finish, the Cream Pomade or Styling Paste are the next steps up. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter deeply conditions and softens the hair during styling — one of the most nourishing ingredients in any Baxter styling product\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil closely mimics the skin's natural sebum, delivering skin-compatible moisture to the scalp and hair simultaneously\u003c\/li\u003e\n\u003cli\u003eMeadowfoam Seed Oil (Limnanthes Alba) provides a lightweight emollient layer that smooths and conditions without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eGrape Seed Oil delivers antioxidant protection and lightweight conditioning — fine enough not to weigh down finer hair types\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa and Hydrolyzed Linseed Seed add protein-based strengthening and fibre support — unusual ingredients for a styling cream that go beyond surface conditioning\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil tone and condition the scalp during application, making the Grooming Cream genuinely beneficial for scalp health as well as hair finish\u003c\/li\u003e\n\u003cli\u003eDimethicone and Phenyl Trimethicone smooth the hair cuticle and eliminate frizz - delivering a sleek, controlled finish on wavy and curly hair types\u003c\/li\u003e\n\u003cli\u003eAloe Barbadensis calms and hydrates both scalp and hair, adding a lightweight moisture layer that complements the richer conditioning oils\u003c\/li\u003e\n\u003cli\u003eAlgae Extract contributes trace minerals and conditioning compounds for overall hair vitality\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) improves hair flexibility and elasticity - reducing breakage during styling on finer or more fragile hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble, rinses cleanly with water alone, and leaves no residue between washes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a standalone styler: \u003c\/strong\u003eWork a fingernail-sized amount between your palms to warm and emulsify, then apply to damp or towel-dried hair from roots to ends. The lighter the hold, the more evenly it needs to be distributed - take your time working it through. Finish with fingers for a natural, undone result or a wide-tooth comb for slightly more definition. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Apply to damp hair before blow-drying, then follow with your styling product of choice once dry. The conditioning oils and silicones create a smooth, frizz-resistant base that makes the finishing product easier to work in and longer-lasting. Use on dry hair for a smoothing, finishing touch on already-styled hair. Rinses cleanly with warm water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream earns its place in the Baxter range because it does something the other styling products don't — it prioritizes the condition of the hair as much as the style. The oil and botanical lineup reads more like a leave-in treatment than a styling product, and the result is hair that looks genuinely healthy rather than just held. It is the product for guys whose hair needs moisture, smoothing, or frizz control more than it needs structure, and it is the pre-styler we'd reach for first before blow-drying and applying anything stronger. The Hydrolyzed Quinoa and Linseed Seed protein support is a notably thoughtful addition for a styling cream and speaks to the overall quality of the Baxter formulation approach. Light on hold, rich on conditioning — a different kind of styling product that fills a real gap in the range.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":4238023489,"sku":"P1317101","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Grooming-Cream.jpg?v=1649645968"},{"product_id":"imperial-freeform-cream-113g","title":"Imperial Freeform Cream (Size Options)","description":"\u003cp\u003eEvery product in the Imperial Barber lineup exists because barbers identified a real need and built a solution for it. The team's combined 30 years of professional experience across some of the world's most demanding barbershop environments means they understand the full spectrum of what clients want, from industrial-strength hold to something as approachable and low-key as Freeform Cream. Not every day calls for a pomade. Sometimes hair just needs a little help looking like itself.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; loose, natural styles; flyaway control; anyone who wants the no-product look with just enough hold to keep things together \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFreeform Cream is Imperial's most effortless product, built for the days when you want your hair to look naturally great rather than deliberately styled. The light hold sits at a 2\/10, which is enough to manage flyaways, add a touch of polish, and keep hair behaving throughout the day without any visible product presence. It dries light, leaves no residue, and works equally well on short and long hair.\u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5) strengthens and moisturises the hair shaft from within, while Hydrolysed Quinoa and Hydrolysed Linseed Extract provide genuine conditioning that improves hair texture and manageability over time with consistent use. The silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, adds a smooth, lightweight coating to each strand that enhances shine subtly, reduces frizz, and gives hair that clean, healthy appearance that reads as effortless rather than styled. It's the product you use when you want people to think you woke up looking like that. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is for anyone who wants the lightest possible touch on their hair, whether that's fine hair that gets weighed down by anything heavier, longer hair that needs flyaways managed without being locked into place, or anyone who simply prefers a natural, low-maintenance look day to day. It works on all hair types and lengths, making it one of the most universally applicable products in the Imperial range. If you need more structure and hold while keeping the natural finish, the Matte Pomade Paste is the next step up. For more shine with a similar relaxed feel, Fiber Pomade offers more hold and a higher-shine result. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold \u003c\/strong\u003e(2\/10) that keeps hair looking natural and relaxed, just enough structure to manage flyaways and add a touch of refinement without any visible product presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and scalp to strengthen follicles, retain moisture, and improve overall hair health with consistent daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Quinoa\u003c\/strong\u003e coats and strengthens the hair strand, adding body and improving manageability while protecting against everyday environmental damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Linseed Extract\u003c\/strong\u003e conditions and smooths the hair cuticle, reducing frizz and improving texture for a cleaner, healthier-looking finish over time.\u003c\/li\u003e\n\u003cli\u003eA lightweight silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, coats each strand evenly to \u003cstrong\u003ereduce frizz\u003c\/strong\u003e, \u003cstrong\u003eenhance natural shine\u003c\/strong\u003e, and give hair a\u003cstrong\u003e smooth, polished appearance \u003c\/strong\u003ewithout weight or grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries completely light\u003c\/strong\u003e with no residue, no stiffness, and no heaviness, making it genuinely suitable for fine or easily weighed-down hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair \u003c\/strong\u003ewith consistent results, apply by hand for a looser finish or with a comb for slightly more control.\u003c\/li\u003e\n\u003cli\u003eParticularly effective on longer hair for keeping \u003cstrong\u003eflyaways managed\u003c\/strong\u003e and strands together without restricting natural movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based\u003c\/strong\u003e and fully water-soluble, rinses out cleanly with no buildup.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a small amount, roughly half a knuckle's worth, and work between your palms until evenly distributed. Apply to dry or towel-dried damp hair and style by hand for a loose, natural result, or use a comb for a slightly more refined finish. Because the hold is intentionally light, start with less product than you think you need and add more if required. For longer hair, work through from mid-length to ends to manage flyaways and keep strands sitting together naturally. Freeform Cream layers well under other Imperial products if you want to add moisture and conditioning benefits without altering the hold significantly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is the product for people who say they don't use product. It delivers just enough to make hair look genuinely good without any of the weight, shine, or structure that makes someone look like they tried. The conditioning benefits from Panthenol, Hydrolysed Quinoa, and Hydrolysed Linseed Extract make it worth using daily even when your hair doesn't need much help, because it quietly improves the overall health and texture of your hair over time. If you've been putting nothing in your hair because nothing felt right, Freeform Cream is the answer to that problem.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"113g","offer_id":22266625665,"sku":"IMP-FFC","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":8115980697715,"sku":"IMP-FFC-T","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_dec6ced3-9e7b-4440-8541-005465622507.jpg?v=1697665480"},{"product_id":"lock-stock-barrel-supermatte-mattifying-mist-100ml","title":"Lock Stock \u0026 Barrel Supermatte Mattifying Mist (100ml)","description":"\u003cp\u003eSupermatte is far more than a standard salt spray. Lock Stock \u0026amp; Barrel's fast-drying liquid-to-powder formula combines natural sea minerals with silica to deliver an unparalleled matte finish, genuine texture, and a light hold that looks effortlessly post-surf without requiring you to go anywhere near the ocean. Spritz it in, scrunch or tousle, and walk out the door looking like you spent the weekend at the coast.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Spray Mist\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Powder-Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types seeking texture, lift, and a matte finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants that natural, undone, textured look without any shine or stiffness. Works across all hair types and lengths - particularly good for those who want to add movement and definition to straight or fine hair, or enhance natural wave and curl.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNatural sea minerals (Maris Sal) add texture and definition while enhancing natural wave and movement\u003c\/li\u003e\n\u003cli\u003eSilica absorbs excess oil and moisture at the root for instant lift and a true powder-matte finish\u003c\/li\u003e\n\u003cli\u003eFast-drying liquid-to-powder formula leaves zero residue or stickiness\u003c\/li\u003e\n\u003cli\u003eLight hold keeps styles looking natural and effortless all day\u003c\/li\u003e\n\u003cli\u003eGlycerin helps prevent the hair from drying out while the sea minerals do their work\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA clean, fresh scent with a subtle warmth - light and unobtrusive, with just enough presence to feel intentional without competing with your fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSpray onto hands or directly onto towel-dried or dry hair, applying section by section from root to tip. Scrunch or tousle to build texture and encourage natural movement. Finish with a brush or leave undone for a more relaxed result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSupermatte punches well above its weight for such a simple-looking product. The sea mineral and silica combination genuinely delivers - the matte finish is real, the texture is effortless, and it works just as well over a styling product as it does on its own. If you want that lived-in, low-effort look without any shine creeping in, keep this one close.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":33817113101,"sku":"LSB-SM100","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/LSB_SUPERMATTE.jpg?v=1649644358"},{"product_id":"baxter-of-california-clay-effect-style-spray","title":"Baxter of California Clay Effect Style Spray (120ml)","description":"\u003cp\u003eBaxter of California has been refining men's grooming since 1965 - a Los Angeles institution that helped shape what the category looks like today. Their range is paraben-free, barber-approved, and built around products that solve real problems rather than creating new ones. The Clay Effect Style Spray is a good example of exactly that thinking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based spray - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Light — subtle, barely-there fresh scent\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths. Works as a standalone matte styler or pre-styler before blow-drying and finishing with a pomade. Frizz control, volume, and matte texture in a spray format \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Clay Effect Style Spray is exactly what it sounds like: the hold and matte finish of a clay pomade in a spray bottle. It is the product Baxter describes as 'clay-in-a-spray' — a strong-hold, humidity-resistant formula that delivers matte texture and frizz control without the need to work a solid product through your hair. PVP provides the strong hold backbone, while Glyceryl Polyacrylate adds flexible structure that lets the style move rather than set rigid. Jojoba Seed Oil conditions the hair during application, and Camellia Sinensis Leaf Extract and Bambusa Vulgaris Extract round out the botanical element with antioxidant and conditioning support. The formula is humidity resistant, which makes it a strong pre-styler before blow-drying - spray in on damp hair, blow-dry into the shape you want, and finish with a pomade for hold and definition. It also works as a standalone styler on all hair types, building gradually with each spray rather than committing to a set amount upfront the way a jar product does. Three sprays for finer hair, up to eight for thicker or denser hair. Reapply throughout the day for control and restyling.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Effect Style Spray works across all hair types and lengths, which is part of what makes it a genuinely versatile addition to any styling routine. It suits guys who want matte texture and frizz control without handling a jar product, anyone who blow-dries regularly and wants a heat-styling pre-styler with a matte result, and those who like the idea of building hold gradually with a spray rather than committing to a fixed amount. Pair it with the Clay Pomade for a matte-on-matte routine with maximum hold and texture, or use it alone for a lighter matte result on shorter or finer hair.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePVP delivers strong hold structure in a spray format - the polymer backbone that gives this product genuine matte hold rather than just texture\u003c\/li\u003e\n\u003cli\u003eTrue matte finish with zero shine — the spray format doesn't compromise on the flat, natural-looking result that clay styling is known for\u003c\/li\u003e\n\u003cli\u003eHumidity resistant formula actively fights frizz and holds the style even as moisture in the air works against it - a key benefit for finer or curlier hair\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone matte styler or as a pre-styler before blow-drying and finishing with a pomade — genuinely two different use cases in one product Spray format allows gradual build — start with 3 sprays for finer hair or up to 8 for thicker and denser hair, adding more only if needed\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil conditions the hair during application, keeping it from feeling dry or straw-like under a strong-hold matte formula\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract and Bambusa Vulgaris Extract deliver botanical antioxidant and conditioning support to hair with every use\u003c\/li\u003e\n\u003cli\u003eGlyceryl Polyacrylate provides flexible hold structure that lets the style move naturally rather than setting stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eCan be sprayed directly onto hair or into hands first, then worked through from back to front — two application options for different results\u003c\/li\u003e\n\u003cli\u003eReapply throughout the day for control and restyling without buildup or stiffness\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses cleanly with water alone - no residue, no buildup \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a pre-styler: spray evenly onto damp hair — 3 sprays for finer hair, up to 8 for thicker hair — then blow-dry into the shape you want. The humidity resistance locks in the blow-dry result. Follow with a pomade or leave as-is for a matte, natural finish. As a standalone styler: spray onto slightly damp or dry hair from about 20cm away, or spray into your palms and work through from back to front. Build gradually to the hold and texture level you want rather than over-applying upfront. Finish with a comb to control flyaways or leave finger-styled for a more undone result. Can be reapplied throughout the day for touch-ups and restyling without adding more product to the routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Effect Style Spray earns its place in the Baxter lineup by doing something the rest of the range doesn't — delivering clay-level matte hold in a spray format that works for guys who don't want to deal with a jar product every morning, or who want a dedicated pre-styler that doesn't compromise on finish. The humidity resistance is a real functional advantage that most spray stylers skip, and the gradual-build spray format means you are less likely to over-apply and end up with stiff or heavy-feeling hair. It pairs particularly well with the Clay Pomade as the first step in a two-product matte routine — spray in, blow-dry, then finish with the pomade for maximum hold and texture. On its own it handles lighter styles cleanly and works across every hair type in the range.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":40941551885,"sku":"P1434200","price":42.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/clay-effect-style-spray.jpg?v=1649649112"},{"product_id":"crown-shaving-co-hair-grooming-spray","title":"Crown Shaving Co. Hair Grooming Spray (225ml)","description":"\u003cp\u003eThis lightweight spray can be used in damp hair as a \u003cstrong\u003epre-styler\u003c\/strong\u003e prior to blow drying for \u003cstrong\u003eadded volume\u003c\/strong\u003e. It will provide \u003cstrong\u003etexture\u003c\/strong\u003e when worked through dry hair and is an excellent \u003cstrong\u003efinishing spray\u003c\/strong\u003e that will provide a firm pliable hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWorks Great For: \u003c\/strong\u003e \u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eUse it as a pre-styling agent — just before blow drying — for added volume and extra hold.\u003c\/li\u003e\n\u003cli\u003eWork a little through dry hair and watch that pliable texture take form. How To Use It: Spray this onto your hair when it’s towel-dried, ensuring it’s held no closer than six inches from your head, then blow dry those locks before styling them. For a subtler look, spray some onto dry hair then style it with your fingers (and don’t overthink it). Expect a solid, yet maleable hold that can be restyled throughout the day with nothing more than a little water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":42410443661,"sku":"CSC-11","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_033fc55a-4012-4db1-9f8c-ebca33005b03.jpg?v=1694371623"},{"product_id":"triumph-disaster-karekare-tonic","title":"Triumph \u0026 Disaster Karekare Tonic (150ml)","description":"\u003cp\u003eKarekare Hair Tonic is Triumph \u0026amp; Disaster's \u003cstrong\u003eall natural sea salt spray\u003c\/strong\u003e. Designed to exploit the wild child in all of us. Karekare is an exotic fusion of natural salts and essential root extracts, blended to deliver the very definition of wild, dangerous hair. \u003cstrong\u003eNamed after the famous beach\u003c\/strong\u003e on New Zealand's West Coast, Karekare Tonic takes bland, dull, lifeless hair and drags it to the dance floor for one last intoxicating fling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor a vibrant, textured look, spray into damp or dry hair, style and let dry. Shake before use. Avoid contact with eyes. External use only. Keep out of reach of children\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEpsom Salt\u003c\/strong\u003e – is amazing! Epsom Salt will \"activate\" curls by neutralizing the excess negative charges on the surface of your hair’s keratin bringing it to its ideal pH point. Works to remove excess oil from the scalp and clears the buildup of hair products that lead to problems for people with thinning and\/or oily hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Beet\u003c\/strong\u003e (Caprylic\/Capric Triglyceride – Beta Vulgaris Root Extract) – better known as the humble Sea Beet and its ability to provide treatment from the root to the tip of the hair, increasing volume, shine and suppleness. Great in preventing oxidative stress premature hair aging and hair loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWillow Herb\u003c\/strong\u003e –hailing from North Canadian prairies willow herb displays strong phytochemical and antioxidant properties great for acne-prone skin to reduce redness and irritation.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":44594010957,"sku":"TDKT150","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/karekare-hair-tonic.jpg?v=1649644834"},{"product_id":"blumaan-cloud-control-60ml","title":"Blumaan Hydrating Hair Oil (60ml)","description":"\u003cp\u003eMost hair oils claim to tame frizz. Hydrating Hair Oil actually does it - and then keeps doing it. A blend of 12 natural oils and botanical extracts, this is a lightweight treatment that transforms dry, coarse, and unruly hair into something noticeably softer, smoother, and easier to manage, without the greasiness that puts most people off hair oils in the first place.\u003c\/p\u003e\n\u003cp\u003eUse it as a pre-styler on towel-dried hair to get a head start on frizz control before your post-styler goes in. Or use it as a deep conditioning treatment before you shower - apply generously, leave for 30 to 60 minutes, then shampoo and condition as usual. Either way, the results compound over time: hair that feels softer, looks healthier, and behaves better with every use.\u003c\/p\u003e\n\u003cp\u003eFormerly known as Cloud Control Hair Oil - same trusted formula, updated packaging.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone dealing with dry, frizzy, coarse, or hard-to-manage hair. Particularly effective for curly, wavy, and thick hair that needs serious frizz control and moisture. Also works beautifully on fine hair in small amounts as a finishing touch for shine and softness. Recommended for all hair types. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEliminates frizz and flyaways\u003c\/strong\u003e - 12 natural oils and botanical extracts tame unruly hair and dramatically reduce frizz from the first use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTransforms dry, coarse hair \u003c\/strong\u003e- Restores moisture and natural oils to hair that feels rough or straw-like, leaving it noticeably softer and more manageable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-greasy, lightweight formula \u003c\/strong\u003e- Absorbs quickly without leaving hair feeling heavy, coated, or oily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a pre-styler or deep treatment\u003c\/strong\u003e - Versatile enough to use before blow-drying or as a pre-shower conditioning treatment for deeper nourishment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds natural shine\u003c\/strong\u003e - Leaves hair with a healthy, natural lustre rather than an artificial or oily-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports stronger hair growth\u003c\/strong\u003e - Rosemary Oil and Arnica Extract promote a healthier scalp environment and stronger, more resilient hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV protection \u003c\/strong\u003e- Sesame Seed Oil provides a degree of natural protection against UV-related hair damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and sulfate-free\u003c\/strong\u003e - All-natural formula, nothing harsh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA fresh, clean blend of citrus and lavender with subtle herbal and camphor undertones. Light and spa-like - present on application and pleasant without being overpowering. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e (Helianthus Annuus Seed Oil) - The lightweight base carrier oil; rich in Vitamin E and fatty acids, it conditions and strengthens hair without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e (Cocos Nucifera Oil) - Penetrates the hair shaft to deeply moisturise, tame frizz, and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSesame Seed Oil \u003c\/strong\u003e(Sesamum Indicum Seed Oil) - Conditions and softens hair while providing natural UV protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Oil\u003c\/strong\u003e (Olea Europaea Fruit Oil) - A rich emollient that smooths the hair cuticle and adds deep moisture to dry, coarse hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e (Rosmarinus Officinalis Leaf Oil) - Promotes a healthier scalp circulation and supports stronger, healthier hair growth with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Oil \u003c\/strong\u003e(Lavandula Angustifolia Oil) - Soothes the scalp, adds a calming scent element, and contributes to the overall hair health blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArnica Montana Flower Extract\u003c\/strong\u003e - A botanical extract known for its scalp-soothing and strengthening properties; helps reduce breakage and improve hair resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamphor Bark Oil \u003c\/strong\u003e(Cinnamomum Camphora Oil) - Stimulates scalp circulation and adds a cooling, refreshing sensation on application. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a pre-styler: Add 3 to 4 drops to your palms and spread evenly. Work through towel-dried hair from roots to ends. Air dry or blow-dry, then style as usual with your chosen post-styler. As a deep conditioning treatment: Apply 3 to 4 drops (more for longer or thicker hair) to dry hair before showering. Leave for 30 to 60 minutes. Shampoo and condition as normal - hair will feel noticeably softer immediately.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHair oil is one of those categories where most products overpromise. Hydrating Hair Oil doesn't - it's a genuinely well-formulated blend that works both as a daily pre-styler and a weekly deep treatment, and the results are visible. If your hair is dry, frizzy, or just not responding well to styling, this is often the fix that makes everything else work better.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":29425193582707,"sku":"BLUM-HHO","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_7a71a7cb-b213-48db-9560-e3fe75fb6f55.jpg?v=1735688186"},{"product_id":"reuzel-spray-grooming-tonic-355ml","title":"Reuzel Spray Grooming Tonic (Size Options)","description":"\u003cp\u003eReuzel Grooming Tonic is your quintessential barbershop tonic, adding volume and protecting a man’s hair from the blowdryer. Reuzel Spray Grooming Tonic gives you that proven volumizing formula, but with a pump that’s easier to control. If you have fine or thinning hair, you’ll be able to get lift and control without weighing your style down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight hold – Low shine – Water based\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds moisture without heaviness\u003c\/li\u003e\n\u003cli\u003eOmega 9 fatty acids protect hair from heat\u003c\/li\u003e\n\u003cli\u003eSpray top gives control and convenience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReuzel Spray Grooming Tonic gives you the volume, hold and protection of Reuzel Grooming Tonic, in a mist that’s perfect for guys with fine hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIP:\u003c\/strong\u003e Want a little extra volume and lift? Put a couple pumps of Reuzel Spray Grooming Tonic into damp or dry hair before blowdrying and styling. This formula can also be used as a “topper” to exaggerate shine by misting lightly over dry hair that’s been styled with any Reuzel pomade.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"355ml","offer_id":46329630949615,"sku":"RZTOGS11","price":32.0,"currency_code":"CAD","in_stock":true},{"title":"100ml","offer_id":46329630982383,"sku":"RZTOGS100","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/reuzel-grooming-tonic-spray-350ml.jpg?v=1649645007"},{"product_id":"uppercut-deluxe-styling-powder-20g","title":"Uppercut Deluxe Styling Powder (20g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eStyling Powder is the product for anyone who wants volume and texture without putting anything wet or waxy near their hair. The application couldn't be simpler - shake a small amount directly onto dry hair, rake through with fingers or a wide-tooth comb, and you're done. The powder works by absorbing excess oil at the root, lifting the hair and creating instant volume and texture with a completely natural, no-product finish. It's reworkable, buildable, and completely fuss-free. No scooping, no spreading, no warming up between the palms. Just shake, rake, and go. An especially powerful tool for anyone with fine, thin, or thinning hair that needs a volume boost without any added weight. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium, Flexible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in fine, thin, or thinning hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants more volume and texture in their hair with the absolute minimum of effort. Styling Powder is the fastest product in the Uppercut Deluxe range to apply and one of the most effective for fine or thinning hair. It's also a great layering tool for guys who want to boost the hold of a lighter product, or add texture to a style before finishing with something stronger.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and texture with the simplest application in the range - just shake and rake\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil at the root to lift hair and create a natural, fuller appearance Natural matte finish leaves hair looking completely product-free\u003c\/li\u003e\n\u003cli\u003eReworkable and restyable throughout the day\u003c\/li\u003e\n\u003cli\u003eBuildable - add more for extra volume and hold as needed\u003c\/li\u003e\n\u003cli\u003eExceptionally effective in fine, thin, or thinning hair that gets weighed down by wet products\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone product or as a layering tool under or over other styling products\u003c\/li\u003e\n\u003cli\u003eNo wet or waxy feel, no warming between palms, no mess\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, best in short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eEnsure hair is completely dry before application. Gently shake the Styling Powder over the hair, aiming to lightly cover the entire head with focus on the roots. Rake through with fingers or a wide-tooth comb to distribute evenly and build texture and volume. Add more product gradually for extra hold and definition. Can be used alone or layered with other Uppercut Deluxe styling products.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eStyling Powder is one of those products that feels almost too simple to work, and then it absolutely does. It's particularly worth highlighting for anyone with fine or thinning hair who has struggled to find a styling product that adds volume rather than flattening everything out. The shake and rake application is genuinely as easy as it sounds, and the results are immediate. A great addition to any styling routine, and an essential one if volume is a concern.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":29578378018931,"sku":"UPDP0018","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_513df82f-0dc9-4781-84c9-225e0f193f1d.jpg?v=1694418574"},{"product_id":"blumaan-ascend-volume-cream-100ml","title":"Blumaan Volume Cream (100ml)","description":"\u003cp\u003eFine and thin hair has one persistent problem: products that claim to add volume end up flattening it instead. Volume Cream was built specifically to solve that. It's a heat-activated pre-styler that adds genuine, lasting volume and fullness - developed with feedback from over 50,000 guys, and a best-seller for a reason.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively simple. Magnesium Sulfate (Epsom Salt) swells each hair strand from the inside to create a thicker, fuller appearance. Shea Butter and Sunflower Seed Oil keep things nourished and soft so the effect doesn't come at the cost of dry, brittle hair. Apply to damp hair, blow-dry to activate, and finish with your post-styler of choice. The difference is immediately visible and holds all day without stiffness or heaviness.\u003c\/p\u003e\n\u003cp\u003eWorks on its own for a natural, effortless finish - or layer it under any Blumaan post-styler for maximum volume and hold.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eDesigned for fine, thin, and flat hair that needs a real volume boost. Also effective on medium hair that wants more body without adding weight. If your hair tends to fall flat by mid-morning or looks limp regardless of what you style it with, this is the missing step in your routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant, lasting volume\u003c\/strong\u003e - Swells hair strands for noticeably fuller, thicker-looking hair that holds its shape all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight formula\u003c\/strong\u003e - Adds serious body without weighing thin hair down or leaving it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-activated\u003c\/strong\u003e - Works with your blow dryer rather than against it, activating the volumising ingredients for maximum effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Shields hair from blow-dryer damage during the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs with any post-styler\u003c\/strong\u003e - Use it as the first step, then finish with Heavy Hold Clay, Wax Fiber, or any other Blumaan styler for extra grip and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, flexible hold\u003c\/strong\u003e - Keeps hair natural and easy to rework throughout the day without crunch or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and sulfate-free\u003c\/strong\u003e - Clean formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA light, fresh citrus scent. Subtle enough to go unnoticed once your style is set - pleasant during application without competing with fragrance.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Sulfate\u003c\/strong\u003e (Epsom Salt) - Swells individual hair strands from the inside to create a fuller, thicker appearance and enhance overall texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid \u003c\/strong\u003e- An emulsifier and thickening agent that stabilises the formula while conditioning and softening hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A deeply moisturising butter that enhances softness, prevents dryness, and keeps fine hair manageable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e (Helianthus Annuus Seed Oil) - Rich in antioxidants and essential fatty acids; strengthens hair and provides a lightweight conditioning effect without greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that provides flexible hold, helping styles stay in place without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSqueeze a dime-sized amount into palms and emulsify. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry on medium to high heat, using a brush to build lift and volume at the roots. Finish with your preferred Blumaan post-styler for added hold and texture. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolume Cream is the kind of product that changes a routine. Fine and thin hair often gets dismissed as just the way things are - Volume Cream proves that's not the case. The combination of heat activation and Magnesium Sulfate delivers visible results from the first use, and the lightweight feel means it works with your hair rather than against it. A genuine game-changer for anyone who blow-dries as part of their routine.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":31258471399539,"sku":"BLUM-ASVC","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_5138840a-c992-411f-becc-2e6aaaaa289f.jpg?v=1742597766"},{"product_id":"reuzel-grooming-cream-100ml","title":"Reuzel Grooming Cream (100ml)","description":"\n\u003cp\u003e\u003cstrong\u003eLow Hold | Low Shine | Water Soluble \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReuzel Grooming Cream tames the hair of those who can’t be. It can work wonders on all types of hair, but it’s best for finer locks that need an extra kick of moisture and definition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStart off your day by adding a little texture to your hair. Our Grooming Cream provides a light hold for various lengths so it’ll stand up and stand out. And at night, it takes a quick rinse to wash it out, with no buildup left behind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e After blow- or towel-drying, scoop out a small dab of Grooming Cream and go to work. Complete your look with a comb or a good old-fashioned fingerstyling. You can even mix it in with your Reuzel Extreme Matte or Fiber Pomade to add extra hold.\u003c\/span\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331663347827,"sku":"RZAGRC100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/GroomingCream_1080x_1a85ae6f-de91-4c45-b418-f80092fa1092.jpg?v=1649649496"},{"product_id":"hanz-de-fuko-hair-oil-50ml","title":"Hanz de Fuko Hair Oil (50ml)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that keeps its most focused products as clean as its most complex ones - and the Hair Oil is proof of that. Four essential oils, nothing extra, doing exactly what a hair and beard oil should do without unnecessary additions getting in the way.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Lightweight dry oil, Dropper \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural shine, no grease\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Dry, frizzy, or dull hair; beards needing softness and condition without weight \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Oil is built on a precise ratio of \u003cstrong\u003eArgan\u003c\/strong\u003e, \u003cstrong\u003eJojoba\u003c\/strong\u003e, \u003cstrong\u003eVitamin E\u003c\/strong\u003e, and \u003cstrong\u003eGrape Seed oils\u003c\/strong\u003e - four of the most well-regarded conditioning ingredients in hair care, combined into a lightweight formula that absorbs quickly without leaving a greasy residue. On hair it eliminates frizz, restores elasticity, and adds a natural shine that reads as healthy rather than oily. On beards it softens coarse facial hair, hydrates the skin underneath, and helps manage or eliminate beardruff without the heavy, waxy feeling that some beard oils leave behind. It's 100% vegan and completely unscented, which makes it a straightforward choice for anyone with fragrance sensitivity or who prefers their styling products to stay scent-neutral.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hair Oil is for anyone dealing with dry, frizzy, or dull hair that needs conditioning between washes rather than just during them. It works equally well as a finishing treatment on styled hair to add shine and tame flyaways, or as a pre-shampoo treatment for particularly dry or damaged hair. For beard wearers it's a genuinely useful daily product - lightweight enough to use every morning without leaving a waxy or greasy finish. The unscented formula makes it easy to layer under any other grooming product without fragrance conflicts.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil \u003c\/strong\u003epenetrates the hair shaft to \u003cstrong\u003eincrease\u003c\/strong\u003e \u003cstrong\u003eelasticity\u003c\/strong\u003e, \u003cstrong\u003erestore shine\u003c\/strong\u003e, and \u003cstrong\u003esmooth the cuticle\u003c\/strong\u003e, turning dull or frizzy hair into something noticeably healthier looking.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (\u003cstrong\u003eJojoba\u003c\/strong\u003e) Oil closely mimics the scalp's natural sebum, conditioning the hair and scalp without clogging follicles or contributing to excess oiliness, while actively supporting thicker, stronger hair growth.\u003c\/li\u003e\n\u003cli\u003eTocopherol (\u003cstrong\u003eVitamin E\u003c\/strong\u003e) Oil strengthens hair follicles at the root, improving overall hair health and resilience with regular use.\u003c\/li\u003e\n\u003cli\u003eVitis Vinifera (\u003cstrong\u003eGrape\u003c\/strong\u003e) Seed Extract is a lightweight conditioning oil that promotes hair growth and adds a silky, non-greasy finish that absorbs quickly without sitting on top of the hair.\u003c\/li\u003e\n\u003cli\u003eOn beards, the four-oil blend\u003cstrong\u003e softens coarse facial hair\u003c\/strong\u003e, \u003cstrong\u003ehydrates and soothes\u003c\/strong\u003e the skin underneath, and helps manage beardruff by restoring moisture to the beard and the skin beneath it.\u003c\/li\u003e\n\u003cli\u003eCompletely \u003cstrong\u003eunscented formula \u003c\/strong\u003e- no fragrance of any kind, making it easy to use alongside any other grooming or skincare products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% vegan\u003c\/strong\u003e - no animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003eLightweight formula \u003cstrong\u003eabsorbs quickly \u003c\/strong\u003ewithout residue, greasiness, or the heavy feeling common in lower-quality hair oils. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a few drops into the palm of your hand and rub between your palms to warm the oil before applying. Work evenly through damp or dry hair from mid-lengths to ends, avoiding the roots if your hair is fine or prone to oiliness. For beards, massage a few drops directly into the beard and the skin underneath, working through from root to tip. Use regularly for best results - daily use on the beard, or a few times a week on the hair depending on dryness levels. Can be used as a finishing touch after styling to add shine and tame flyaways, or as a leave-in conditioning treatment between washes.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair Oil earns its place in the Hanz de Fuko range by being exactly what it says it is - four well-chosen oils in the right ratio, with no filler and no fragrance. The dual hair and beard functionality makes it genuinely versatile for the daily routine, and the unscented formula means it works alongside everything else on the shelf without clashing. If dry hair, frizz, or beard condition is a recurring issue and you've been reaching for heavier products that leave residue, this is worth trying as a lighter, cleaner alternative.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":31516021915763,"sku":"HDF-HO","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/HANZDEFUKOhairoil.jpg?v=1677039375"},{"product_id":"uppercut-deluxe-salt-spray-150ml","title":"Uppercut Deluxe Salt Spray (150ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eSalt Spray was made for the landlocked guy who wants that fresh-from-the-surf look without actually needing to live near a beach. Inspired by the effortless texture and volume that salt water naturally creates in hair, this lightweight spray contains real salt that gently disrupts the hair cuticle, allowing strands to lightly grip each other and build natural volume and texture with a relaxed, lived-in finish. It's a genuinely multi-function product - spray it into dry hair for an instant loose, casual look, or work it through damp hair before blow-drying to use as a pre-styling primer that adds volume and control ahead of a finishing product. Either way, the result is hair that looks like it just happened that way. No crunch, no stickiness, no Nana's perfume. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Citrus and Wood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; ideal for loose, lived-in, and textured styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants relaxed, effortless-looking texture without committing to a heavier product. Salt Spray is the casual end of the styling spectrum, perfect for weekends, warmer months, or any time you want your hair to look good without looking groomed. Also a smart pre-styler for guys who blow-dry and want to build volume before finishing with a stronger product.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eReal salt gently disrupts the hair cuticle to create natural volume and texture\u003c\/li\u003e\n\u003cli\u003eLight hold delivers a relaxed, lived-in finish without crunch or stickiness\u003c\/li\u003e\n\u003cli\u003eNatural matte finish leaves hair looking effortless and product-free\u003c\/li\u003e\n\u003cli\u003eWorks in dry hair for instant loose texture or in damp hair as a pre-styling primer\u003c\/li\u003e\n\u003cli\u003eFine mist spray disperses evenly for mess-free, controlled application\u003c\/li\u003e\n\u003cli\u003eNon-aerosol pump bottle\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eFresh Citrus and Wood scent that's clean and light \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor a loose, lived-in look, spray directly onto dry hair and scrunch or rake through with fingers to build texture. For use as a pre-styler, spray onto damp hair and blow-dry for volume and control before finishing with your preferred Uppercut Deluxe styling product. Apply more for extra texture and volume, less for a more subtle result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSalt Spray is the kind of product that earns a permanent spot in the rotation, especially through spring and summer. It's fast, effortless, and delivers a result that looks like you spent no time on your hair at all, which is exactly the point. A great entry point into the Uppercut Deluxe range for anyone who finds traditional styling products too heavy or too high-maintenance. Once you have it, you'll wonder why you didn't pick it up sooner.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":31565475414131,"sku":"UPDP0017","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/uppercut-salt-spray.jpg?v=1649645392"},{"product_id":"brickell-texturizing-sea-salt-spray-177ml","title":"Brickell Texturizing Sea Salt Spray (Size Options)","description":"\u003cp\u003eSea salt spray replicates the texture that salt water creates in hair naturally - lift, body, and a relaxed, slightly matte finish that looks effortless rather than styled. Brickell's Texturizing Sea Salt Spray is alcohol-free, which is the key difference between a spray that works and one that dries the hair out after three uses. It uses real sea salt as the texture agent, hydrolyzed quinoa protein for strength and elasticity, argan oil for conditioning, and green tea and rooibos as antioxidant support.\u003c\/p\u003e\n\u003cp\u003eApply to damp or dry hair for different results - damper for more definition and texture, drier for a looser, more volumized effect. Works alone for a casual, natural finish, or as a pre-styler under a paste or clay pomade to add volume and grip before the hold product goes in.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly effective for men with wavy, curly, or fine hair who want natural texture and volume without a full styling product. Works well as a standalone style for casual wear, or as a pre-styler before clay or paste for more structured looks.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlcohol-Free Sea Salt Texture\u003c\/strong\u003e - Real sea salt creates natural lift and beachy texture without the dryness and damage of alcohol-based sprays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume and Body\u003c\/strong\u003e - Lifts at the roots and adds body through the lengths, making fine or flat hair look fuller and more textured.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa Protein\u003c\/strong\u003e - Strengthens and conditions the hair while the salt creates texture - preventing the brittleness that comes with salt spray use alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil Conditioning\u003c\/strong\u003e - Balances the salt's drying potential and adds a soft, natural shine that prevents the overly matte or crunchy result of lower-quality salt sprays.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea \u0026amp; Rooibos Antioxidants\u003c\/strong\u003e - Protect the hair from environmental damage and support overall hair health through the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Matte Finish\u003c\/strong\u003e - Adds texture and definition without a product-heavy look - the hair moves naturally and can be restyled throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt\u003c\/strong\u003e (Sodium Chloride) - Creates natural texture, lift, and volume by drawing moisture from the hair shaft and creating a slightly roughened cuticle surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa Protein\u003c\/strong\u003e - Strengthens the hair and provides moisture retention to prevent salt-related brittleness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa) - Conditions and adds a soft natural shine to balance the texture effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Gunpowder Extract \u003c\/strong\u003e(Camellia Sinensis)* - Antioxidant that protects the hair during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRooibos Leaf Extract \u003c\/strong\u003e(Aspalathus Linearis)* - Anti-inflammatory botanical that supports scalp and hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoneysuckle Flower Extract\u003c\/strong\u003e (Lonicera Japonica) - Natural preservative-supporting ingredient with soothing properties.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor maximum texture\u003c\/strong\u003e: Apply to damp hair after towel drying. Scrunch through from roots to ends. Allow to air dry or diffuse for a naturally textured finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFor volume and light texture\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Apply to dry hair, lifting at the roots and scrunching through the lengths. Style as desired.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a pre-styler\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Apply to damp hair before blow drying. Once dry, apply a small amount of clay or paste over the top for a textured, held finish with natural body.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Sea Salt Spray is the most versatile pre-styler in the Brickell hair range - it adds the volume and texture that make clay and paste pomades work better, or it stands alone for casual, natural-looking styles that don't require anything heavier. The alcohol-free formula means you can use it every day without compromising hair health. Available in 59ml for travel and 177ml for regular use.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"59ml","offer_id":31671267917939,"sku":"SALT-HAIR-S-TRVL","price":21.0,"currency_code":"CAD","in_stock":false},{"title":"177ml","offer_id":31671267950707,"sku":"SALT-HAIR-S-FULL","price":29.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/texturizing-sea-salt-spray.jpg?v=1649642939"},{"product_id":"reuzel-clay-spray-355ml","title":"Reuzel Clay Spray (355ml)","description":"\u003cp\u003eJust back from a motorcycle ride through the high desert? Or a day surfing, perhaps? That dry, textured look’s what you get with Reuzel Clay Spray.\u003c\/p\u003e\n\u003cp\u003eIt’s got a matte finish. And a gritty feel that shouts, “Here’s a man living for wide open spaces and the wildest times the world’s got.”\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight Hold – No Shine – Water Soluble \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWorks for all hair types\u003c\/li\u003e\n\u003cli\u003eTames frizz and adds volume\u003c\/li\u003e\n\u003cli\u003eKaolin absorbs oil for a matte finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31986913083507,"sku":"RZACSP355","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/reuzel-clay-spray.jpg?v=1649648019"},{"product_id":"uppercut-deluxe-foam-tonic-150ml","title":"Uppercut Deluxe Foam Tonic (150ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eFoam Tonic is Uppercut Deluxe's modern take on a barbershop classic. Where traditional tonics were all about shine and slick, this one is built around hair and scalp health first, styling second. White Tea Leaf extract invigorates the scalp, Hydrolysed Quinoa and Soy proteins hydrate and protect the hair shaft, and Vitamin B5 guards against heat damage when blow-drying. The result is a versatile, multi-function foam that works as a standalone light hold styling product, a curl booster for wavy and curly hair, or a pre-styling primer that lays the foundation for a stronger finishing product. The aerating pump transforms liquid to foam on contact for a mess-free, even application every time. Light hold, healthy shine, and hair that genuinely feels better for using it. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Healthy Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woods and Leather\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; especially curly, wavy, or heat-styled hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who blow-dries their hair regularly and isn't using a heat protectant - this is your sign. Also a great standalone product for curly or wavy hair that wants definition and shine without weight or crunch. And for guys who layer their products, Foam Tonic is an excellent primer that builds the perfect base for a stronger Uppercut Deluxe styling product on top.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWhite Tea Leaf extract invigorates the scalp for a healthy foundation\u003c\/li\u003e\n\u003cli\u003eHydrolysed Quinoa and Soy proteins hydrate and protect the hair shaft\u003c\/li\u003e\n\u003cli\u003eVitamin B5 provides heat protection against blow-dryer damage\u003c\/li\u003e\n\u003cli\u003eBoosts and defines curls when scrunched into wavy or curly hair\u003c\/li\u003e\n\u003cli\u003eLight hold adds gentle control without weight, stiffness, or crunch\u003c\/li\u003e\n\u003cli\u003eHealthy shine finish adds polish without going greasy or heavy\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone product, curl booster, or pre-styling primer\u003c\/li\u003e\n\u003cli\u003eAerating pump dispenses product as a foam for mess-free, even application Suitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eWarm Woods and Leather scent \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor standalone styling or curl boosting, apply one to two pumps of Foam Tonic to hands and disperse evenly through the hair. For curly or wavy hair, scrunch into hair while raking through curls. For use as a pre-styler, apply two to three pumps to slightly damp hair and blow-dry as desired until hair is dry. Finish with your preferred Uppercut Deluxe styling product for more hold and definition.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFoam Tonic is one of those products that does more than it gets credit for. Most guys don't think about heat protection until their hair starts to suffer for it, and by then they're already playing catch-up. Foam Tonic quietly handles that while also giving you light hold and a healthy shine finish. If you blow-dry regularly, it should be in your routine. If you have curly or wavy hair, it absolutely should be.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":40663181197502,"sku":"UPDP0019","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_6bb0016a-abd4-40e0-bb6e-ba5be4947f20.jpg?v=1649645717"},{"product_id":"the-bearded-chap-sea-salt-texture-spray-150ml","title":"The Bearded Chap Sea Salt Texture Spray (150ml)","description":"\u003cp\u003eThat effortless, just-out-of-the-surf texture is harder to fake than it looks. The Bearded Chap Sea Salt Texture Spray is built to replicate it accurately - sodium chloride and magnesium sulfate recreate the mineral composition of seawater, while a VP\/VA copolymer provides the light, flexible hold that keeps the style in place without crunch or stiffness.\u003c\/p\u003e\n\u003cp\u003eThe result is natural-looking volume, gritty texture, and a matte finish that works on damp hair as a standalone styler or on dry hair as a quick mid-day refresh. It also functions as an effective pre-styler - apply before blow-drying to set the foundation for further sculpting with a cream or powder. A genuinely versatile product that earns its place in the routine whether you're after a relaxed, low-effort look or using it as the first step in a more structured style.\u003c\/p\u003e\n\u003cp\u003eSuitable for all hair types. Particularly effective on curly and wavy hair where the spray enhances natural movement and definition. The scent is Dark Vanilla and Oud Wood - warm, deep, and distinctly The Bearded Chap. Handcrafted in Brisbane, 150ml. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants texture and volume without committing to a heavier styling product. Works well as a standalone product for those who prefer a low-effort, natural finish, and equally well as a pre-styler for those who want more structure and volume before blow-drying. A strong option for curly and wavy hair types where definition and movement matter more than hold. Suitable for damp or dry application.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecreates Surf Texture \u003c\/strong\u003e- Sodium chloride and magnesium sulfate mimic the mineral composition of seawater, creating authentic, gritty beach texture without looking forced or product-heavy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight Hold with Matte Finish\u003c\/strong\u003e - Provides enough structure to maintain the style throughout the day while keeping the finish natural and shine-free.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a Pre-Styler\u003c\/strong\u003e - Apply before blow-drying to add volume and set the foundation for further styling with a cream or powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Curls and Waves\u003c\/strong\u003e - Particularly effective on naturally curly or wavy hair, where the spray defines and separates without weighing the curl down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application \u003c\/strong\u003e- Works on damp hair for a relaxed air-dry finish or on dry hair for a quick texture refresh.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin for Moisture \u003c\/strong\u003e- Helps maintain hair hydration and prevents the brittle, over-dried texture that salt-only sprays can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop\u003c\/strong\u003e: Dark Vanilla - warm, rich, and slightly smoky rather than sweet.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oud Wood - deep, resinous, and quietly commanding.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA sophisticated pairing that sits at the darker, more complex end of the vanilla spectrum. Pairs naturally with the Original Beard Oil for a cohesive head-to-beard scent experience. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e - Sea salt that creates the gritty, textured finish characteristic of post-surf hair - adds body and separation to the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagnesium Sulfate\u003c\/strong\u003e - Works alongside sodium chloride to replicate the full mineral profile of seawater, enhancing texture and natural wave formation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that provides light, flexible hold to keep the style in shape without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture into the hair shaft, preventing the dryness and brittleness that salt-only formulas can cause with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolysorbate 20\u003c\/strong\u003e - An emulsifier that keeps the formula evenly blended in the bottle and ensures consistent application from spray to spray.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Phenoxyethanol\u003c\/strong\u003e and \u003cstrong\u003eCaprylyl Glycol\u003c\/strong\u003e - A gentle, effective preservative system that maintains formula integrity without parabens.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The Bearded Chap's proprietary Dark Vanilla \u0026amp; Oud Wood scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eShake well before each use. For best results, spray evenly through damp, towel-dried hair, focusing on the mid-lengths and ends rather than the roots. Scrunch with hands to encourage natural waves and texture, then air-dry for a relaxed finish or diffuse for more volume and definition. For use as a pre-styler, apply to damp hair and blow-dry - the spray sets the foundation for follow-up styling with a cream or powder for additional hold and structure. For a mid-day refresh on dry hair, spray lightly and scrunch to reactivate texture. Flip the head forward while drying for an extra volume boost.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSea salt sprays are a category where the formula details matter - sodium chloride alone can dry the hair out with regular use, and the glycerin in this formula addresses that directly. The Bearded Chap's version delivers genuine beach texture with a matte finish, works as a standalone product or a pre-styler, and carries the Dark Vanilla and Oud Wood scent profile that pairs naturally with the beard oil range. For anyone who wants a more effortless, textured look without reaching for a heavier product, this is the one to have in the rotation.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43509907226863,"sku":"TBC-SSTSPRAY-150","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_21db2265-1234-4353-8fb0-fae4d1998cd0.jpg?v=1667502707"},{"product_id":"the-bearded-chap-hair-styling-powder-18g","title":"The Bearded Chap Hair Styling Powder (18g)","description":"\u003cp\u003eThe Bearded Chap Hair Styling Powder does something most styling products can't - it adds volume and texture from the roots up without any weight, stiffness, or residue. Made exclusively from two Australian clays - Montmorillonite and Kaolin - it grips the hair shaft at the root level, creating lift and texture that lasts without crunch, stickiness, or build-up.\u003c\/p\u003e\n\u003cp\u003eThe formula also contains arrowroot powder, which absorbs excess oil at the scalp and acts as a dry shampoo - useful between washes or for refreshing a style mid-week without starting from scratch. A silica component adds fine texture definition, while the VP\/VA copolymer provides the light, flexible hold that keeps the style in place without locking it down.\u003c\/p\u003e\n\u003cp\u003ePackaged in a compact 18g travel-safe bottle with an intoxicating Tobacco and Vanilla scent - dark, warm, and distinctly The Bearded Chap. A deceptively small bottle that delivers a serious amount of mileage.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - particularly fine or oily hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Dry hair only\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Chap who wants more volume and texture without committing to a heavier product. Works especially well for fine hair that goes flat quickly, or oily hair that needs a mid-week refresh between washes. Also a strong travel option - the 18g bottle clears carry-on liquid limits entirely, and a little genuinely goes a long way. Suitable for all hair types seeking a natural, voluminous, textured finish.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoot Volume and Texture\u003c\/strong\u003e - Two Australian clays grip the hair shaft at the root, creating lasting lift and texture that holds its shape throughout the day without weight or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActs as Dry Shampoo\u003c\/strong\u003e - Arrowroot powder absorbs excess scalp oil between washes, refreshing the style and extending time between full wash days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight, Flexible Hold\u003c\/strong\u003e - Provides enough structure to maintain the style without locking it rigidly in place - hair remains touchable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish\u003c\/strong\u003e - No shine, no gloss - a natural, lived-in finish that works for casual and more polished styles alike.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e18 Amino Acids and Trace Elements \u003c\/strong\u003e- The Australian clay base delivers amino acids and trace minerals that support scalp health and improve the hair's elasticity and luminance over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravel-Safe Packaging\u003c\/strong\u003e - The 18g bottle requires no liquid allowance and fits easily in any toiletry kit or gym bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted in Australia\u003c\/strong\u003e - Made in small batches at The Bearded Chap's Brisbane factory. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eDark and warm with a sweet finish. Tobacco opens with a dry, smoky depth before Vanilla rounds it out with a rich, slightly sweet warmth. The same signature scent profile as the Tobacco \u0026amp; Vanilla Beard Oil - worn together, the two products layer naturally for a cohesive, full-routine scent experience.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMontmorillonite\u003c\/strong\u003e - An Australian mineral clay that grips the hair shaft to create volume, texture, and flexible hold while delivering amino acids and trace elements to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A fine Australian white clay that works alongside Montmorillonite to add texture and a smooth, matte finish without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder \u003c\/strong\u003e(Maranta Arundinacea Root Powder) - A naturally derived starch that absorbs excess scalp oil, acts as a dry shampoo component, and keeps hair looking soft and fresh between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - A film-forming polymer that provides the light, flexible hold that keeps the style in shape without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e - A fine mineral that adds texture definition and helps the powder distribute evenly through the hair on application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance\u003c\/strong\u003e - The Bearded Chap's proprietary Tobacco \u0026amp; Vanilla scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with completely dry hair - the powder will not perform on damp hair. Lightly sprinkle a small amount directly onto the roots, or dispense into the palm and work through the roots with fingertips. Massage into the scalp to activate the volumizing and oil-absorbing properties. Style as desired using fingers for a relaxed, textured look or a comb for more definition. Build gradually - a little goes a long way. For extra volume, tilt the head forward and apply from the back toward the front, then blow-dry at the roots.\u003c\/p\u003e\n\u003cp\u003eTo refresh the style throughout the day, run fingers through the hair to reactivate the powder.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eStyling powders occupy a specific and genuinely useful niche - they add volume and texture where other products add weight, and they solve the between-wash refresh problem without dry shampoo spray. The Bearded Chap's version does both with an Australian clay base that's been earning awards since the brand launched, a Tobacco and Vanilla scent that layers naturally with the beard oil range, and a 18g format that travels without a second thought. For anyone with fine or oily hair who wants more volume without more product, this is the straightforward answer.\u003c\/p\u003e","brand":"The Bearded Chap","offers":[{"title":"Default Title","offer_id":43509917909231,"sku":"TBCPOWDER","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/4_5f852fa7-e82d-458c-9d66-38f63c7bea96.jpg?v=1667502711"},{"product_id":"firsthand-hair-oil-50ml","title":"Firsthand Hair Oil (50ml)","description":"\u003ch2\u003eSmooth. Nourish. Enhance.\u003c\/h2\u003e\n\u003cp\u003eFirsthand Hair Oil is a lightweight treatment designed to smooth frizz, boost shine, and deeply nourish both hair and scalp.\u003c\/p\u003e\n\u003cp\u003eThis versatile formula features a rich blend of plant oils and plant-based keratin that helps strengthen hair while delivering deep hydration without heaviness. It can be used to add sleekness to finished styles, tame flyaways, or as a restorative scalp treatment. \u003c\/p\u003e\n\u003cp\u003eHair feels softer, smoother, and noticeably healthier. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFights Frizz\u003c\/strong\u003e - Lightweight oils smooth hair and improve manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAdds Healthy Shine\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Enhances natural shine without leaving hair greasy\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDeeply Nourishes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Plant oils hydrate hair and scalp while supporting overall hair health\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eStrengthens Hair\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Plant-based keratin helps reinforce the hair structure. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eBright and complex with spice-forward warmth and subtle florals.\u003c\/p\u003e\n\u003cp\u003eNotes of lavender, frankincense, and ylang ylang create a calming, sophisticated aroma. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSacha Inchi Oil \u003c\/strong\u003e- Helps restore moisture balance while nourishing hair and scalp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e - Strengthens hair while adding natural shine and softness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Oil\u003c\/strong\u003e - Helps smooth hair and reduce frizz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Keratin\u003c\/strong\u003e - Supports stronger hair structure and improved resilience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eAdd 2–4 drops to your palm and apply to damp or dry hair, focusing on mid-lengths and ends\u003c\/li\u003e\n\u003cli\u003eTo use as a scalp treatment, apply 2–3 drops to fingertips and massage into the scalp. Follow with shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe bottle is made from glass and can be recycled curbside, along with the FSC-certified paper box\u003c\/li\u003e\n\u003cli\u003eThe dropper is made from mixed materials and cannot be recycled curbside. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":43612474245359,"sku":"SP-HO-001","price":47.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_cce059b5-7d5c-4f68-b4dc-33c390c3770d.jpg?v=1669308273"},{"product_id":"suavecito-hair-cream-237ml","title":"Suavecito Hair Cream (237ml)","description":"\u003cp\u003eSome hair doesn't need a pomade. Wavy hair, curly hair, longer hair, hair that already has personality and just needs a little direction - these textures are often better served by something lighter and more forgiving. Suavecito's Hair Cream is the brand's nod to that reality: a classic styling cream that conditions as it works, delivers a natural medium shine, and keeps things moving without locking anything down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Classic Suavecito barbershop with eucalyptus and floral musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Long, wavy, or curly hair; loose, textured styles that show natural movement \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Cream sits at the lighter end of the Suavecito range - closer to a leave-in conditioner than a traditional pomade, but with enough hold to shape and define without stiffness or flaking. It spreads easily, distributes evenly through longer lengths, and keeps hair feeling soft and natural rather than coated. Reworkable throughout the day with just your fingers or a comb, and washes out simply with water.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hair Cream is built for longer, wavier, or curlier hair that benefits from conditioning as much as control. If your hair has natural texture you want to enhance rather than suppress, this is the product that works with it rather than against it. It is also a strong option for anyone who finds pomades too heavy or too structured for their hair type, or who wants a casual, lived-in finish without any crunch or residue. For more hold while keeping that natural finish, the Matte Pomade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e deeply conditions the hair shaft during styling, leaving strands soft, smooth, and manageable without the heaviness of a traditional conditioner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMineral Oil\u003c\/strong\u003e provides lightweight slip that helps the cream distribute evenly through longer lengths without dragging or pulling, making it particularly effective on wavy and curly textures.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e delivers just enough structure to define and shape without stiffness, giving the formula its light hold character while keeping hair feeling natural.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStearic Acid\u003c\/strong\u003e acts as an emulsifier that gives the cream its smooth, spreadable consistency, making even distribution through thick or curly hair straightforward.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium shine finish\u003c\/strong\u003e gives hair a healthy, naturally groomed appearance without the high gloss of a traditional pomade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day with fingers or a comb - no water needed to reshape, just work it through again.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e and washes out cleanly with water, leaving no residue or build-up behind. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eBest used on dry hair for the most natural result, though it can be applied to damp hair if you want the shine to come up slightly. Start with one pump into the palm of your hand - the lightweight formula goes a long way, so resist the urge to over-apply on the first pass. Work evenly through hair using your fingers, from roots to ends, then shape with a comb or your hands into your chosen style. Add a second small amount if longer or thicker hair needs more coverage. Reworkable throughout the day and washes out with water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair Cream is the product in the Suavecito range that gets overlooked most often, which is a shame because it fills a genuine gap. Not everyone wants or needs a strong-hold pomade, and for wavy, curly, or longer hair, a lighter styling cream that conditions at the same time is often the smarter choice. It is also one of the most low-commitment products in the lineup - light hold, easy washout, no stiffness or crunch - which makes it a great option for anyone still figuring out what their hair actually needs. If the pomades in the range feel like too much, start here.\u003c\/p\u003e","brand":"Suavecito","offers":[{"title":"Default Title","offer_id":43673864044783,"sku":"P003NN-NA","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_bed75036-d535-44cf-96f3-b3ac8da6722c.jpg?v=1671663968"},{"product_id":"jack-black-true-thickening-hair-density-foam-148ml","title":"Jack Black True Thickening Hair Density Foam (148ml)","description":"\u003cp\u003eFuller-looking hair starts at the root. Jack Black's True Thickening Hair Density Foam is an aromatic, leave-in styling foam formulated to strengthen hair and skin at the root, add visible volume, and make hair look and feel noticeably fuller from the inside out. A specially formulated blend of ingredients - including the clinically backed Procapil complex - works directly at the root level to support healthier, stronger-looking hair over time.\u003c\/p\u003e\n\u003cp\u003eThe easy-to-apply foam absorbs quickly without leaving a crunchy or stiff residue, leaving hair feeling soft and flexible with a natural, healthy-looking shine. Peppermint provides a naturally energizing, cooling aromatic character, while Olive Leaf Extract and Organic Aloe round out the formula with antioxidant and soothing support. A versatile leave-in treatment that works seamlessly alongside other styling products for a fuller finish without compromise. \u003c\/p\u003e\n\u003cp\u003eAvailable in 148ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eTrue Thickening Hair Density Foam is ideal for anyone with fine, thinning, or flat hair who wants a leave-in treatment that actively supports the appearance of fuller, denser hair at the root with consistent use. It's a strong choice for those already using True Volume Thickening Shampoo who want to extend the thickening and volumizing benefits into their styling routine, and for anyone who wants a lightweight foam that adds body without stiffness or crunch. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens at the Root \u003c\/strong\u003e- Procapil, a specially formulated complex, is designed to help strengthen skin and hair around the root for healthier-looking, fuller hair over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Visible Volume \u003c\/strong\u003e- Easy-to-apply foam adds body and fullness to fine or flat hair without weighing it down or leaving a stiff, crunchy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural, Healthy-Looking Shine\u003c\/strong\u003e - Leaves hair with a soft, flexible finish and a natural, healthy-looking shine that works well alongside other styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCooling and Invigorating \u003c\/strong\u003e- Peppermint provides a naturally energizing, cooling aromatic sensation on the scalp during application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Scalp Support \u003c\/strong\u003e- Olive Leaf Extract is rich in antioxidants that help fight free radical damage and support a healthier scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes the Scalp\u003c\/strong\u003e - Organic Aloe calms, soothes, and softens the scalp while supporting lightweight hydration at the root level. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eTrue Thickening Hair Density Foam has a clean, invigorating herbal scent with cool peppermint at the forefront over a light botanical base. Refreshing and energizing during application - it fades comfortably as hair dries without leaving a heavy fragrance behind. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcapil\u003c\/strong\u003e (Biotinoyl Tripeptide-1, Apigenin, Oleanolic Acid) - A clinically researched complex designed to help strengthen skin and hair around the root for healthier-looking, fuller hair with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita Oil) - A naturally energizing aromatic known for its cooling effects on the scalp and shown to support healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Leaf Extract\u003c\/strong\u003e (Olea Europaea Leaf Extract) - Rich in antioxidants that help fight free radical damage and support a healthier scalp and hair environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Aloe Leaf Juice Powder\u003c\/strong\u003e (Aloe Barbadensis Leaf Juice Powder*) - Calms, soothes, and softens the scalp while supporting lightweight hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePomegranate Fruit Extract \u003c\/strong\u003e(Punica Granatum Fruit Extract) - A potent antioxidant that provides additional protective and nourishing support to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNasturtium Flower and Leaf Extract\u003c\/strong\u003e (Nasturtium Officinale Flower\/Leaf Extract) - A botanical known for its scalp-supporting and conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A natural humectant that helps maintain moisture balance at the scalp and hair level. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage one to two pumps of foam into clean, damp hair, working from roots to ends. Leave in and style as usual - no rinsing required. Can be layered easily with other styling products for added hold, texture, or finish. Use daily for best thickening and volumizing results over time. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrue Thickening Hair Density Foam sits at the intersection of hair care and styling - it treats the scalp and root while also contributing to a fuller, more voluminous finished look. The Procapil complex gives it genuine thinning hair credentials beyond what a standard volumizing foam can offer, and the lightweight, non-crunchy foam texture makes it genuinely pleasant to use daily. It pairs naturally with True Volume Thickening Shampoo and Nourishing Hair \u0026amp; Scalp Conditioner for a complete Jack Black thickening hair routine, and works just as well layered under a styling product for those who want volume and hold in the same step. A smart, versatile addition to any hair care routine focused on fullness and density.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":44068868980975,"sku":"954213","price":56.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_9c0cdb35-da65-43b2-ab56-b496c76d36de.jpg?v=1695086776"},{"product_id":"reuzel-surf-cream-85g","title":"Reuzel Surf Cream (85g)","description":"\u003cp\u003eREUZEL® Surf Cream is a \u003cstrong\u003etexture-enhancing cream\u003c\/strong\u003e that recreates a \u003cstrong\u003eday-at-the-beach look\u003c\/strong\u003e. For added texture, lift, and definition, the mattifying formula can be used on its own or cocktailed with other creams and pomades.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e*Note:\u003c\/strong\u003e not intended to be used with any Fiber products\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e0\/10 Shine, 2\/10 Hold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eIdeal to cocktail with most REUZEL styling products \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eEmulsify in palms prior to application \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eBest used on dry hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCreates definition and texture \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eMatte finish \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWeightless formula \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eWater-soluble for easy rinse out \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eHow To Use On It's Own:\u003c\/strong\u003e Best used on dry hair. Remove one-half to one-knuckle full from the can and emulsify in palms. Start from the crown and work toward the front. Work from scalp to ends and add additional product as desired. On longer hair, use at the root for texture and definition. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eWhat are the best products to mix with Surf Cream?\u003c\/strong\u003e Surf cream can be used to cocktail with most other Reuzel products to unleash the power of Surf Cream. Mix with any of our their pomades (just NOT Fiber), Matte Styling Paste, or Grooming Cream for a medium hold that naturally separates throughout the day.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":44093205577967,"sku":"RZASCR85","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_10092828-d61b-4c83-a752-e3113ea99600.jpg?v=1696465674"},{"product_id":"brickell-argan-hair-oil-59ml","title":"Brickell Argan Hair Oil (59ml)","description":"\u003cp\u003eHair oil is a finishing product, a treatment product, and a frizz-control product simultaneously - depending on how you use it. Brickell's Argan Hair Oil uses a clean, anhydrous base of hemisqualane, MCT oil, and Daikon radish seed oil to deliver argan oil exactly where it needs to go without the heavy, greasy feel that puts most men off hair oils. It's lightweight enough to apply to dry hair as a finishing step, substantive enough to use as a pre-wash treatment for deeply conditioned, or a post-shower leave-in to accelerate drying and reduce frizz.\u003c\/p\u003e\n\u003cp\u003eHydrolyzed keratin protein strengthens the hair shaft from the outside in. Aloe vera powder conditions. Vitamin E provides antioxidant protection. It's a versatile, well-formulated product that does multiple jobs cleanly.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly effective for men with dry, coarse, or frizz-prone hair, or anyone whose hair lacks shine and manageability. Also an excellent pre-styling step before pomade or paste - a small amount applied to damp hair before styling creates a better base and improves pomade distribution.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil Conditioning\u003c\/strong\u003e - Rich in vitamin E and essential fatty acids, argan oil softens and smooths the hair shaft, improving manageability, shine, and frizz control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemisqualane Lightweight Base \u003c\/strong\u003e- Derived from sugarcane, it delivers argan and MCT oils to the hair without the heaviness of traditional oil carriers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e - Strengthens the hair shaft by filling in gaps in the cuticle, reducing breakage and improving tensile strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMCT\u003c\/strong\u003e (Medium Chain Triglycerides) Oil - Penetrates the hair shaft to provide internal conditioning that surface oils can't reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaikon Radish Seed Oil\u003c\/strong\u003e - Lightweight oil with natural silicone-like smoothing properties that improves shine and reduces frizz without residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E Antioxidant Protection\u003c\/strong\u003e - Protects the hair from environmental oxidative damage that causes dullness and breakage over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa)* - Vitamin E and essential fatty acid-rich oil that softens, conditions, and adds shine to the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHemisqualane (\u003c\/strong\u003eC13-15 Alkane) - Lightweight sugarcane-derived carrier that delivers oils to the hair without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMCT Oil\u003c\/strong\u003e (Medium Chain Triglycerides) - Penetrates the hair shaft for internal conditioning and moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin Protein\u003c\/strong\u003e - Fills in hair shaft damage and strengthens individual strands against breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDaikon Radish Seed Oil\u003c\/strong\u003e (Raphanus Sativus) - Natural silicone-like smoothing oil that reduces frizz and improves shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - Antioxidant that protects hair from environmental damage and extends the health of the hair shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a finishing oil\u003c\/strong\u003e: Apply 1-2 drops to dry palms, rub together, and work through the mid-lengths and ends of dry or styled hair. Avoid the roots to prevent adding weight or oiliness at the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a pre-styling step\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Apply 2-3 drops to damp hair post-shower before applying pomade or paste. Improves product distribution and hold longevity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs a treatment\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Apply a small amount to dry hair before shampooing, leave for 15-20 minutes, then shampoo and condition as normal.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Argan Hair Oil is the product that fills the gap between clean hair and styled hair - it improves the base before pomade goes on, adds a finishing layer of shine and frizz control afterwards, or works as a standalone treatment on wash days. A few drops is all that's needed; less is more with oil, and a small bottle goes a long way.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":44184418156783,"sku":"ARG-OIL-134","price":49.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_a7656177-8731-474b-af9a-930df3270684.jpg?v=1699048763"},{"product_id":"captain-fawcett-s-expedition-reserve-hair-powder-20g","title":"Captain Fawcett’s Expedition Reserve Hair Powder (20g)","description":"\u003cp\u003eKeep your powder dry, chums. Captain Fawcett's Expedition Reserve Hair Powder delivers instant volume, texture, and grip with an invisible, matte finish - no weight, no residue, and no fuss. A compact 20g format that travels without complaint and refreshes hair between washes with the effortless efficiency of a product that knows exactly what it's for. Subtly fragranced with the Captain's acclaimed Expedition Reserve woody-spiced scent, re-workable all day, and easy to wash out when the adventure is over. A three-time awards finalist and genuinely one of the most useful things in the grooming kit.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants more volume, texture, and grip from their hair without the weight of a traditional styling product. The Expedition Reserve Hair Powder suits all hair types and is particularly useful for fine or flat hair that needs lift at the roots - and for anyone who wants to refresh their style on no-shampoo days without starting from scratch. Compact enough for a jacket pocket, effective enough to earn its place in any routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdds instant volume, texture, and grip with a weightless, invisible finish\u003c\/li\u003e\n\u003cli\u003eRefreshes roots and boosts lift on all hair types\u003c\/li\u003e\n\u003cli\u003eMatte finish with no heaviness or residue\u003c\/li\u003e\n\u003cli\u003eRe-workable throughout the day\u003c\/li\u003e\n\u003cli\u003eEasy to wash out - ideal for no-shampoo days and travel\u003c\/li\u003e\n\u003cli\u003eSubtly fragranced with the Expedition Reserve woody-spiced scent\u003c\/li\u003e\n\u003cli\u003e2025 Pure Beauty Global Awards Finalist; 2024 Pure Beauty Awards Finalist, Best New Hair Styling Product; 2023 Cosmoprof Bologna Finalist \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Pine Needle, Elemi, Cumin \u0026amp; Coriander\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMiddle Notes\u003c\/strong\u003e: Frankincense, Patchouli \u0026amp; Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Sandalwood \u0026amp; Amber \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Expedition Reserve opens with Pine Needle and Elemi, grounded by the warm spice of Cumin and Coriander. Frankincense and Patchouli deepen the heart, with Tobacco adding quiet intrigue. The dry-down settles into Sandalwood and Amber - warm, smooth, and lasting. Subtle in a hair powder format, but unmistakably the Captain's.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate \u003c\/strong\u003e- A lightweight, treated silica that absorbs excess oil at the roots, adds texture and grip to the hair shaft, and delivers the powder's characteristic volumising effect without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthyltrimonium Chloride Methacrylate \/ Hydrolyzed Wheat Protein Copolymer\u003c\/strong\u003e - A conditioning film-former that combines the strengthening benefits of hydrolyzed wheat protein with a light hold component, improving hair texture and resilience with use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMonopropylene Glycol\u003c\/strong\u003e - A humectant that helps the formula maintain a smooth, workable consistency and supports even distribution through the hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003ePepper a small amount directly onto dry roots or into the palms and rake through the hair. Build gradually - a little goes a long way. Add more as needed for additional lift and texture. Re-work throughout the day as desired. Washes out easily with your regular shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHair powder is one of those products that earns instant converts the first time it's used properly - the lift and texture it adds in seconds is genuinely difficult to achieve with any other format. Captain Fawcett's Expedition Reserve version brings the added benefit of the brand's most celebrated fragrance in a compact, travel-ready 20g tin. The award recognition across three consecutive years from Pure Beauty and Cosmoprof Bologna confirms what the formula delivers. Available at MASC in 20g.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":45260568789231,"sku":"CPF-7010","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_9a122582-9219-4c2c-beeb-1337c914efc9.jpg?v=1717100031"},{"product_id":"uppercut-deluxe-control-cream-120ml","title":"Uppercut Deluxe Control Cream (120ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eControl Cream was born out of a gap in the men's grooming market for a lightweight styling cream that gives hair structure and shape without bogging it down. The result is a moisture-rich formula designed to boost the condition of the hair cuticle while being lightweight enough to smooth it out. For curly and wavy hair it enhances and defines natural movement, and for straight hair it smooths frizz and adds texture and volume. It can be used alone for a natural, barely-there finish, or as a pre-styling base to cocktail in with other Uppercut Deluxe products for more hold and definition. Activated by heat, a quick blow-dry brings out its full conditioning and nourishing properties alongside its warm Suede and Sandalwood aroma.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Suede and Sandalwood\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; especially curly, wavy, or frizzy hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with curly, wavy, or frizzy hair who wants a product that works with their natural texture rather than fighting it. Also a smart pick for straight hair types dealing with frizz or flatness who want something lightweight that adds life without visible product. And for the experimenters out there, Control Cream works brilliantly as a base layer underneath a stronger Uppercut Deluxe styling product for a more customised result.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight formula adds shape and structure without weighing hair down\u003c\/li\u003e\n\u003cli\u003eTames frizz and smooths the hair cuticle for a clean, controlled finish\u003c\/li\u003e\n\u003cli\u003eEnhances and defines natural curls and waves without crunch or stiffness\u003c\/li\u003e\n\u003cli\u003eMoisture-rich formula conditions and nourishes the hair while styling\u003c\/li\u003e\n\u003cli\u003eHeat-activated by blow-dryer for enhanced conditioning and volume\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone product or as a pre-styling base layered with other products\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eWarm and sophisticated Suede and Sandalwood scent \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to dry or damp hair and spread evenly throughout. For curly or wavy hair, scrunch into hair and allow to dry naturally or use a blow-dryer with a diffuser for added volume and curl definition. For straight hair, apply vigorously and blow-dry for texture, volume, and frizz control. Can be used as a pre-styling base before applying a secondary Uppercut Deluxe styling product for more hold.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eControl Cream quietly does a lot. It conditions, it controls, it enhances, and it layers well with other products in the range. For anyone with curly or wavy hair who has struggled to find a men's styling product that actually understands their hair type, this is the one. And for straight hair guys dealing with frizz or flatness, it's a surprisingly effective fix that adds life without any visible product residue.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":45783587291375,"sku":"UPDP0010","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_600daff9-156c-4810-ab39-7a6aea2d4ca6.jpg?v=1724877667"},{"product_id":"reuzel-grooming-tonic-texture-cream-100ml","title":"Reuzel Grooming Tonic Texture Cream (100ml)","description":"\u003cp\u003eLooking for a lightweight, natural-feeling styling cream that delivers effortless texture and definition?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReuzel Tonic Texture Cream\u003c\/strong\u003e is your go-to for creating a “lived-in” look with a touch of control. Perfect for thicker hair, this cream enhances volume and movement while maintaining a \u003cstrong\u003esoft, flexible hold\u003c\/strong\u003e. Whether you prefer to \u003cstrong\u003eair-dry or blow-dry\u003c\/strong\u003e, it adds shape and separation without stiffness, leaving your hair looking effortlessly styled. Plus, it provides \u003cstrong\u003ethermal protection\u003c\/strong\u003e, making it a must-have for heat styling.\u003c\/p\u003e\n\u003cp\u003e✔️ Light hold, natural finish\u003c\/p\u003e\n\u003cp\u003e✔️ Ideal for air-dried styles or as a pre-styler for heat styling\u003c\/p\u003e\n\u003cp\u003e✔️ Protects hair from thermal damage\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e✔️Low shine (2\/10) | Light hold (4\/10)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003cbr\u003eApply a small amount to damp or towel-dried hair. Work through evenly with fingers or a comb. Let hair air dry for a relaxed, natural look, or blow-dry for enhanced texture and volume.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":46205441048815,"sku":"RZAGTTC100","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_8779f48a-f87e-4e8a-9a13-ef416053856c.jpg?v=1739420794"},{"product_id":"blumaan-clay-texture-powder-8-5g","title":"Blumaan Clay Texture Powder (8.5g)","description":"\u003cp\u003eWhen you want volume and texture but nothing in your routine is quite hitting it - no hold, no weight, no residue - a texture powder is the answer most people don't know they need. Clay Texture Powder is a dry, invisible powder that lifts hair at the roots, absorbs excess oil, and adds buildable texture with a soft matte finish that genuinely looks like you did nothing at all.\u003c\/p\u003e\n\u003cp\u003eMoroccan Clay is the hero ingredient here - absorbing oil and adding a natural hold while Arrowroot Powder and Silica work together to create lightweight structure and volume without any heaviness. Vitamin E keeps things nourishing rather than stripping. A small amount goes a long way - dust it in at the roots, work through with fingertips, and your hair looks fuller and more intentional without feeling like you've touched it.\u003c\/p\u003e\n\u003cp\u003eUse it solo on short to medium styles, or combine it with Volume Cream or Sea Salt Spray for added depth and hold. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreat for anyone who wants effortless, natural-looking texture and volume without the feel of product in their hair. Particularly useful for fine hair that needs lift at the roots, or anyone looking to refresh a style mid-day without washing out and starting again. Works on short to medium-length styles. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless volume at the roots\u003c\/strong\u003e - Lifts hair without adding any heaviness or sticky residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable texture\u003c\/strong\u003e - Light dusting for subtle texture, more for a more defined look - completely in your control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - Looks and feels like clean, unstyled hair while keeping shape and hold. Absorbs excess oil - Moroccan Clay works like a dry shampoo while adding texture at the same time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable and residue-free\u003c\/strong\u003e - Stays pliable and invisible in the hair - no white cast, no buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it texturizes\u003c\/strong\u003e - Vitamin E protects hair from environmental damage and keeps scalp comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePairs well with other products\u003c\/strong\u003e - Use after Volume Cream or Sea Salt Spray for extra texture and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoroccan Clay\u003c\/strong\u003e - Absorbs excess oil while adding natural texture, hold, and a matte finish; works similarly to a dry shampoo but with added styling benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder\u003c\/strong\u003e (Maranta Arundinacea Powder) - A fine natural powder that enhances lightweight volume and structure for effortless, reworkable styling without buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Dimethyl Silylate\u003c\/strong\u003e - A lightweight silica that boosts volume by lifting hair at the roots without adding heaviness or greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopheryl Acetate) - An antioxidant that nourishes and protects hair, keeping it hydrated while maintaining a natural feel. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a small amount of Clay Texture Powder directly to dry hair at the roots. Work through with fingertips using a gentle massaging motion to distribute evenly. Build to your desired level of texture and volume. For more defined texture, combine with Volume Cream as a pre-styler or Sea Salt Spray before applying the powder. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTexture powder is one of those genuinely underrated grooming tools - it does things that creams and clays can't, especially for anyone who wants their hair to look like it's not styled while still holding its shape. Clay Texture Powder is a clean, effective formula that delivers on what powders are supposed to do - and unlike a lot of powders, it doesn't leave a white cast or feel gritty in the hair.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":46476770443503,"sku":"BLUM-CTP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_3165f7f6-9504-4d8d-a098-c237f6fa6220.jpg?v=1747997266"},{"product_id":"uppercut-deluxe-clay-spray-150ml","title":"Uppercut Deluxe Clay Spray (150ml)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eClay Spray took everything people love about traditional wax-based hair clays and reimagined it in a fuss-free liquid formula that's easier to apply, lighter on the hair, and leaves no waxy residue behind. Rather than relying on wax for grip and texture, Clay Spray's formula works by gently disrupting the hair cuticle layer to create genuine grit, making hair appear thicker, fuller, and more textured with a completely natural matte finish. The result is volume, texture, and flexible hold that never sets stiff, stays reworkable throughout the day, and suits mid to long styles that need movement and life rather than structure and shine. A few pumps, a quick blow-dry, and you're done.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Flexible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Mandarin, Patchouli and Spice\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, mid to long length; flat or lifeless hair needing volume, texture, and natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with mid to long hair who wants volume and gritty texture without the weight or residue of a traditional clay or wax. Also a great pick for guys whose hair falls flat throughout the day and needs something that builds structure from the root without killing natural movement. If your current styling product is making your hair feel heavy or look overdone, Clay Spray is a welcome change of pace.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight liquid formula delivers the texture and grit of a clay without waxy residue or heaviness\u003c\/li\u003e\n\u003cli\u003eGently disrupts the hair cuticle to create natural grit, making hair appear thicker and fuller\u003c\/li\u003e\n\u003cli\u003eFlexible hold keeps styles reworkable throughout the day without setting stiff\u003c\/li\u003e\n\u003cli\u003eLow shine matte finish leaves hair looking completely natural and product-free\u003c\/li\u003e\n\u003cli\u003eEasy spray applicator distributes product evenly for mess-free, controlled application\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, mid to long length\u003c\/li\u003e\n\u003cli\u003ePerfectly suited to relaxed styles that need movement and volume rather than structure\u003c\/li\u003e\n\u003cli\u003eWarm and spiced Mandarin, Patchouli and Spice scent \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply generously to damp or dry hair, spraying from 20 to 30cm away from the root area. Blow-dry into shape for best results, building volume and direction as you dry. Restyle throughout the day as needed with no additional product required. Adjust the amount of product applied to control the level of hold and texture.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClay Spray fills a genuine gap in the styling range. If you've got mid to long hair and have never found a product that gives you hold and texture without killing the natural movement of your hair, this is exactly what you've been looking for. The spray format makes it one of the quickest and easiest products in the Uppercut Deluxe lineup to use, and the results speak for themselves. A smart addition to any routine where volume and relaxed texture are the goal.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":46725469733103,"sku":"UPDP0022","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_c93c8f63-0fc8-4588-9767-157d23559167.jpg?v=1754448520"},{"product_id":"morris-motley-creme-styling-masque-100g","title":"Morris Motley Creme Styling Masque (100g)","description":"\u003cp\u003eMorris Motley Crème Styling Masque is a refined, conditioning styling cream designed to deliver soft control, natural movement, and a low-sheen finish while actively nourishing the hair. Blending luxury botanicals with performance-driven styling agents, this masque offers flexible structure without stiffness - ideal for modern, effortless grooming.\u003c\/p\u003e\n\u003cp\u003eCrafted by the Australian design house known for merging barbering heritage with contemporary luxury, this is styling that feels elevated, intentional, and wearable.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShort to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eFine to thick hair types seeking soft control\u003c\/li\u003e\n\u003cli\u003eMen who prefer a natural, touchable finish\u003c\/li\u003e\n\u003cli\u003eWavy or textured hair needing subtle definition\u003c\/li\u003e\n\u003cli\u003eAnyone wanting styling with conditioning benefits\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, flexible hold with natural movement\u003c\/li\u003e\n\u003cli\u003eLow-sheen, polished finish\u003c\/li\u003e\n\u003cli\u003eEnhances texture without stiffness\u003c\/li\u003e\n\u003cli\u003eDeeply conditioning formula\u003c\/li\u003e\n\u003cli\u003eSmooths flyaways while maintaining volume\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day\u003c\/li\u003e\n\u003cli\u003eThis is styling that behaves like a conditioner - but performs like a professional product\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe Crème Styling Masque combines rich emollients with lightweight structuring agents to create shape without rigidity. Hydrolyzed keratin strengthens hair fibers, while panthenol supports moisture retention and smoothness. Shea butter, jojoba oil, and sweet almond oil nourish and soften, helping the hair look healthier with each use.\u003c\/p\u003e\n\u003cp\u003eThe result: structure with suppleness - hair that holds shape but still feels alive. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, sophisticated signature - woody, slightly smoky, subtly spiced.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bergamot, Cardamom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes\u003c\/strong\u003e: Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Guaiacwood, Leather, Australian Sandalwood, Amyris\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eElegant, grounded, quietly confident. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e-\u003cstrong\u003e \u003c\/strong\u003eSoftens and conditions without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eJojoba Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eSupports scalp balance and improves smoothness. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eShea \u0026amp; Cocoa Butter\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Add hydration and weightless structure.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHydrolyzed Keratin \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e- Strengthens and reinforces hair integrity. Panthenol (Pro-Vitamin B5) Improves moisture retention and smoothness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAloe \u0026amp; Cannabis Sativa Seed Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Support hydration and scalp comfort.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e (Tocopheryl Acetate) - Provides antioxidant protection.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to dry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003eWork through roots to ends\u003c\/li\u003e\n\u003cli\u003eStyle with fingers for relaxed texture or a comb for polish\u003c\/li\u003e\n\u003cli\u003eAdd more as needed for enhanced structure\u003c\/li\u003e\n\u003cli\u003eFor a softer, natural finish, apply lightly.\u003c\/li\u003e\n\u003cli\u003eFor more control, layer gradually. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This - Elevated Everyday Grooming\u003c\/h2\u003e\n\u003cp\u003eMorris Motley represents the intersection of craftsmanship, performance, and design. Their products aren’t just formulated - they’re composed. At MASC, we recommend the Crème Styling Masque to men who want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStyling that feels refined, not heavy\u003c\/li\u003e\n\u003cli\u003eNatural movement with subtle structure\u003c\/li\u003e\n\u003cli\u003eGrooming that complements a thoughtful routine\u003c\/li\u003e\n\u003cli\u003eA scent profile that feels intentional and elevated It’s ideal for those who appreciate detail - in both product performance and presentation.\u003c\/li\u003e\n\u003cli\u003eThis is luxury styling that performs quietly but confidently. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this more like a cream or a pomade?\u003c\/strong\u003e It’s closer to a lightweight cream - offering conditioning and flexible hold without the shine of a pomade.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it make my hair greasy?\u003c\/strong\u003e No. Despite its nourishing ingredients, it absorbs cleanly and leaves a soft, natural finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it suitable for wavy or curly hair?\u003c\/strong\u003e Yes. It enhances natural movement and helps define texture without crunch.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eDoes it harden throughout the day?\u003c\/strong\u003e No. The hold remains flexible and touchable.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this good for thicker hair?\u003c\/strong\u003e Yes - especially for men who want control without stiffness.\u003c\/p\u003e","brand":"Morris Motley","offers":[{"title":"Default Title","offer_id":46807221600495,"sku":"MMCSM100","price":59.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_20efc18b-e5a9-4252-a8ea-f0099d800608.jpg?v=1756819650"},{"product_id":"goldie-provisions-deja-waves-creme-100g","title":"Goldie Provisions Deja Waves Crème (100g)","description":"\u003ch2\u003eFlexible Hold for Longer Hair \u0026amp; Natural Texture\u003c\/h2\u003e\n\u003cp\u003eGoldie’s Deja Waves Crème is a lightweight styling cream designed for longer hairstyles, wavy hair, and curl definition.\u003c\/p\u003e\n\u003cp\u003eThis buildable formula allows you to control the level of hold while maintaining natural movement and softness. It helps tighten curls, enhance texture in longer styles, and add shine to dry or coarse hair without creating stiffness or crunch. \u003c\/p\u003e\n\u003cp\u003eShea butter helps lock in moisture while sea kelp supports healthy hair and contributes to keratin production, leaving hair hydrated, defined, and manageable. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances Natural Curls \u0026amp; Waves \u003c\/strong\u003e- Helps define curls and add structure to longer textured styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable, Flexible Hold\u003c\/strong\u003e - Layer the product to achieve the level of hold you want\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates Dry Hair\u003c\/strong\u003e - Shea butter and botanical oils help maintain softness and moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Natural Shine\u003c\/strong\u003e - Leaves hair looking healthy and nourished without heaviness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Helps lock in moisture and protect dry or textured hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract\u003c\/strong\u003e - Supports healthy hair while helping strengthen strands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil \u003c\/strong\u003e- Lightweight hydration that improves softness and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Adds subtle structure while helping absorb excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a small amount from root to tip and style with your fingers\u003c\/li\u003e\n\u003cli\u003eStart with a small amount for light control\u003c\/li\u003e\n\u003cli\u003eAdd more product for stronger hold\u003c\/li\u003e\n\u003cli\u003eBlow dry after applying if you want a more matte finish\u003c\/li\u003e\n\u003cli\u003eThe formula is highly buildable and easy to adjust\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eGoldie’s signature essential oil blend.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: Bergamot, Lemon, Lavender, Patchouli, Cedar, Nagarmotha\u003c\/p\u003e\n\u003cp\u003eFresh citrus and aromatic lavender meet earthy woods for a clean, grounded scent that feels refined and subtle. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Deja Waves Crème for customers who want soft control with natural movement, especially for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurly or wavy hair\u003c\/li\u003e\n\u003cli\u003eLonger hairstyles\u003c\/li\u003e\n\u003cli\u003eTextured slick-back styles\u003c\/li\u003e\n\u003cli\u003eDry or coarse hair needing moisture\u003c\/li\u003e\n\u003cli\u003eA versatile cream that enhances texture while keeping hair soft and healthy. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldie","offers":[{"title":"Default Title","offer_id":46845498818799,"sku":"GLD-001","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_fa87ae03-3883-4752-a744-8558741c553e.jpg?v=1757883247"},{"product_id":"goldie-provisions-hiptonic-sea-spray-250ml","title":"Goldie Provisions Hiptonic Sea Spray (250ml)","description":"\u003ch2\u003eEffortless Texture. Natural Volume.\u003c\/h2\u003e\n\u003cp\u003eGoldie’s best-selling Hiptonic Sea Spray is a lightweight styling spray designed to add texture, boost volume, and help fine or thinning hair appear fuller.\u003c\/p\u003e\n\u003cp\u003eSea salt helps create natural movement and grip while glycerin and argan oil help maintain hydration so the hair never feels dry or brittle. The result is relaxed texture with a healthy, natural finish.\u003c\/p\u003e\n\u003cp\u003eHiptonic works beautifully as a standalone styling product for loose, beachy texture or as a pre-styler to add volume and structure before blow drying. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Natural Texture\u003c\/strong\u003e - Sea salt creates grip and movement for relaxed, effortless styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosts Volume\u003c\/strong\u003e - Helps lift the hair at the roots so fine or flat hair appears thicker\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs Excess Oil\u003c\/strong\u003e - Helps refresh hair while adding body and light hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates \u0026amp; Conditions\u003c\/strong\u003e - Argan oil and glycerin help maintain softness while styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt\u003c\/strong\u003e - Adds texture, grip, and natural volume\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e - Helps hydrate and nourish hair while improving softness and shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - Draws moisture into the hair to help prevent dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Oils\u003c\/strong\u003e - Help maintain scalp comfort and support healthy hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eSpray into damp or dry hair and work into the roots for even distribution.\u003c\/li\u003e\n\u003cli\u003eFor pre-styling: Apply 2–4 sprays and blow dry to build volume and structure.\u003c\/li\u003e\n\u003cli\u003eFor standalone styling: Apply more liberally and allow hair to air dry for natural texture.\u003c\/li\u003e\n\u003cli\u003eA little goes a long way, and the product builds quickly. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eGoldie’s signature essential oil blend.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNotes\u003c\/strong\u003e: Bergamot, Lemon, Lavender, Patchouli, Cedar, Nagarmotha\u003c\/p\u003e\n\u003cp\u003eFresh citrus and aromatic lavender meet earthy woods for a clean, grounded scent that feels refined and subtle. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Hiptonic Sea Spray for customers who want effortless texture without heavy styling products. It’s ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine or thinning hair needing volume\u003c\/li\u003e\n\u003cli\u003eLoose, natural hairstyles\u003c\/li\u003e\n\u003cli\u003ePre-styling before blow drying\u003c\/li\u003e\n\u003cli\u003eLow-maintenance texture and movement\u003c\/li\u003e\n\u003cli\u003eA versatile spray that makes styling simple while keeping hair looking healthy and natural. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAbout Goldie Provisions\u003c\/h2\u003e\n\u003cp\u003eGoldie Provisions creates plant-based haircare designed for everyday use.\u003c\/p\u003e\n\u003cp\u003eTheir formulas are thoughtfully crafted with clean ingredients and produced in small batches to ensure quality and consistency. Goldie products are free from harsh dyes and unnecessary chemicals and are designed to help lock in moisture rather than strip it away.\u003c\/p\u003e\n\u003cp\u003eThe result is styling products that are effective, easy to use, and gentle on both hair and scalp, packaged in sustainably produced and recyclable materials. \u003c\/p\u003e","brand":"Goldie","offers":[{"title":"Default Title","offer_id":46845500063983,"sku":"GLD-002","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_94b464a7-3db9-4a0e-94fd-42ab0676c242.jpg?v=1757883259"},{"product_id":"reuzel-rosemary-mint-flashdry-dry-shampoo-210ml","title":"Reuzel Rosemary Mint Flashdry Dry Shampoo (210ml)","description":"\u003cp\u003eReuzel Flashdry is an innovative liquid-to-dry shampoo that works on contact to instantly absorb oil, sweat, odour, and product buildup — no water needed. Hair is left feeling clean, lightweight, and full of volume.\u003c\/p\u003e\n\u003cp\u003eAs a pre-styler, FLASHDRY adds texture and lift, while nourishing ingredients help support a healthy scalp. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 0\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 0\/10\u003c\/li\u003e\n\u003cli\u003eRemoves oil, sweat, odors and buildup\u003c\/li\u003e\n\u003cli\u003eAdds texture and volume\u003c\/li\u003e\n\u003cli\u003eExtends style\u003c\/li\u003e\n\u003cli\u003eRefreshes scalp\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eRosemary Mint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":46981392400623,"sku":"RZSFLD210","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_34a4d75a-c4de-40b2-bb42-ba5999e9fdaf.jpg?v=1760915963"},{"product_id":"blumaan-texturizing-sea-salt-spray-127ml","title":"Blumaan Texturizing Sea Salt Spray (127ml)","description":"\u003cp\u003eSalt spray is one of those products that sounds simple but usually disappoints - either it dries your hair out, doesn't hold, or leaves a crunchy residue that feels like you've been at the beach all day without any of the style. Texturizing Sea Salt Spray is the version that actually works.\u003c\/p\u003e\n\u003cp\u003eSpray it in, scrunch, blow-dry, and you get loose, beachy waves and effortless texture that holds without crunch or dryness. The key is what's in the formula alongside the salt: Cucumber Extract and Algae Extract actively counteract the drying effect that salt alone would cause, keeping hair soft and moisturizzed throughout. The result is wave and texture with a natural matte finish - not the stiff, dehydrated look you get from cheaper salt sprays.\u003c\/p\u003e\n\u003cp\u003eUse it solo for a relaxed, undone style, or layer it under a post-styler for added grip and definition. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone with straight to loosely wavy hair who wants natural texture, movement, and a beachier look without effort. Works particularly well for those who want their hair to look effortlessly unstyled rather than deliberately groomed. Can also be used as a pre-styler before a clay or cream for added texture and grit. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant wavy texture \u003c\/strong\u003e- Sea Salt creates natural, loose waves and adds fullness to flat or straight hair with minimal effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-drying formula \u003c\/strong\u003e- Cucumber and Algae Extracts counteract the dehydrating effect of salt, keeping hair soft and moisturized throughout.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no stiffness - just clean, effortless-looking texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight hold \u003c\/strong\u003e- VP\/VA Copolymer keeps waves and texture in place all day without crunch or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a pre or post-styler\u003c\/strong\u003e - Use it alone for a relaxed finish, or layer under Matte Cream Clay or Heavy Hold Clay for extra grip and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents breakage\u003c\/strong\u003e - The hydrating botanical blend protects hair from the brittleness and breakage that traditional salt sprays can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and sulfate-free\u003c\/strong\u003e - Clean formula in a premium spray bottle with an improved spray head for even coverage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA bright, uplifting blend of Bergamot, Sweet Orange, and Lavender with a fresh, clean character. Light and airy - feels intentional without being noticeable once your style is set.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt\u003c\/strong\u003e (Sodium Chloride) - The core texturising agent; adds loose, natural waves and a light boost of volume to flat or straight hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCucumber Fruit Extract \u003c\/strong\u003e(Cucumis Sativus Extract) - A deeply hydrating botanical that counteracts the drying effect of salt, keeping hair soft and breakage-resistant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlgae Extract \u003c\/strong\u003e(Laminaria Digitata Extract) - A marine botanical rich in minerals and moisture-binding properties; keeps hair soft and hydrated while reinforcing the spray's hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer \u003c\/strong\u003e- A lightweight film-forming polymer that gives waves and texture lasting hold without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract and Oil\u003c\/strong\u003e (Rosmarinus Officinalis) - Supports scalp health and hair strength, adding a functional benefit beyond just texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Bergamot Leaf Oil\u003c\/strong\u003e (Citrus Bergamia) - Contributes a fresh, citrusy character to the scent profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Flower Oil \u003c\/strong\u003e(Lavandula Augustifolia) - Adds a clean, calming element to the fragrance blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Orange Oil \u003c\/strong\u003e(Citrus Sinensis) - Rounds out the scent with a warm, bright citrus note. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSlightly dampen hair with water, or apply to freshly towel-dried hair. Apply 2 to 3 sprays evenly throughout the hair. Work through with hands or a brush to distribute evenly. Scrunch sections upward with hands while blow-drying with a diffuser attachment to build wave and volume. For extra hold and definition, finish with a small amount of Matte Cream Clay or Heavy Hold Clay. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSalt spray is a polarising category - most people have tried one and been disappointed. Texturizing Sea Salt Spray is the one that changes that impression. The Cucumber and Algae Extract formula means you get the texture and waves without paying for them in dryness and damage, which is what makes it genuinely worth recommending. If you've written off salt spray before, this is worth revisiting.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":47035531624687,"sku":"BLUM-TSSS","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_552e91de-a8d3-4f54-ac9c-aa9b548aec10.jpg?v=1762139851"},{"product_id":"evo-root-canal-volumising-spray-size-options","title":"Evo Root Canal Volumising Spray (Size Options)","description":"\u003cp\u003eEvo Root Canal Volumising Spray is a lightweight root lift and volumizing styling spray that instantly adds body, texture, definition, and shine — especially for fine, flat, or limp hair. Its fine mist delivers lift at the roots without weight or stickiness, helping create fuller, thicker-looking styles while controlling frizz and fly-aways.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially fine or low-volume hair\u003c\/li\u003e\n\u003cli\u003eAnyone wanting noticeable root lift and body without heaviness\u003c\/li\u003e\n\u003cli\u003ePeople who want definition and touchable texture\u003c\/li\u003e\n\u003cli\u003eGreat for both everyday wear and pre-styling before blow-drying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant root lift and body for fine or flat hair\u003c\/li\u003e\n\u003cli\u003eAdds texture, volume, and shine\u003c\/li\u003e\n\u003cli\u003eHelps tame frizz and improve manageability\u003c\/li\u003e\n\u003cli\u003eLightweight spray that won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eFine mist for easy, even application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRoot Canal uses a root-lifting formula to create lift and body - especially at the roots - while delivering texture and shine throughout\u003c\/li\u003e\n\u003cli\u003eWhen applied to damp hair before styling, it enhances your blow-dry for longer-lasting volume\u003c\/li\u003e\n\u003cli\u003ePair with a texture spray for lived-in looks or follow with styling cream for added shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShake bottle well\u003c\/li\u003e\n\u003cli\u003eSpray directly into roots on damp hair\u003c\/li\u003e\n\u003cli\u003eComb through to distribute to ends\u003c\/li\u003e\n\u003cli\u003eBlow-dry for maximum lift and volume\u003c\/li\u003e\n\u003cli\u003eFor extra texture, layer with a salt or finishing spray\u003c\/li\u003e\n\u003cli\u003eFor best results, use after a volumizing shampoo and conditioner as part of your routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eFloral, Citrus, Blackcurrant, Fruity, Green\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Evo Root Canal Volumising Spray for anyone who wants a noticeable boost in body and texture without greasy buildup or stiffness. It’s one of our go-to sprays for fine or flat hair because it creates lift right where you need it most — at the roots — and keeps it looking natural and flexible. Whether you’re prepping for a blow-dry or refreshing your style mid-day, Root Canal adds volume that lasts without weighing hair down. \u003cmeta charset=\"utf-8\"\u003eRoot Canal Volumising Spray is part of the volume family, designed to volumize and build body in fine, limp, colour-treated hair.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat does a volumizing spray do?  \u003c\/strong\u003eA volumising spray targets the root area and mid-lengths to lift hair upward, improving body and texture. It’s ideal for fine or flat hair that needs structure and bounce.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this good for men with thinning hair?  \u003c\/strong\u003eYes - while it won’t stimulate growth, Root Canal creates visible lift and thickness by supporting the base of each strand, making fine hair appear fuller.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair sticky or heavy?  \u003c\/strong\u003eNo - it’s designed to be lightweight and non-greasy, providing texture and volume without residue or stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it with other styling products?  \u003c\/strong\u003eAbsolutely. Layering with a texture spray or finishing cream gives even more dimension and hold while keeping hair touchable. R\u003cmeta charset=\"utf-8\"\u003eoot Canal can be layered with \u003ca href=\"https:\/\/shopmasc.com\/products\/evo-salty-dog-cocktail-beach-spray-200ml\" rel=\"noopener\" target=\"_blank\"\u003eSalty Dog Salt Spray\u003c\/a\u003e for added beachy texture and body.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Evo","offers":[{"title":"200ml","offer_id":47202636988655,"sku":"PP923838","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":47202637021423,"sku":"PP923918","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_84ca32f6-329d-4be8-9071-093e6bb2fc87.jpg?v=1763429675"},{"product_id":"reuzel-rosemary-mint-hydrating-styling-cream-100ml","title":"Reuzel Rosemary Mint Hydrating Styling Cream (100ml)","description":"\u003cp\u003e\u003cstrong\u003eLOW HOLD\u003c\/strong\u003e \/ \u003cstrong\u003eLOW SHINE\u003c\/strong\u003e \/ \u003cstrong\u003eWATER SOLUBLE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eREUZEL® Hydrating Styling Cream is a versatile, lightweight cream designed to control frizz while hydrating and nourishing hair. Enriched with moisturizing ingredients, this styling cream helps strengthen hair and protect it from environmental damage, making it ideal for daily use on most hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHOLD: \u003c\/strong\u003e\u003cem\u003e2\/10\u003c\/em\u003e \u003cstrong\u003eSHINE\u003c\/strong\u003e: \u003cem\u003e3\/10 \u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMost hair types\u003c\/li\u003e\n\u003cli\u003eTames frizz\u003c\/li\u003e\n\u003cli\u003eLeave-In conditioner\u003c\/li\u003e\n\u003cli\u003eSoftens coarse hair\u003c\/li\u003e\n\u003cli\u003eAbsorbs easily\u003c\/li\u003e\n\u003cli\u003eMoisturizing\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eRosemary Mint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e: Apply a small amount to hands and distribute evenly from mid-strand to ends on towel-dried or dry hair. If needed, apply additional styling product and style hair as desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e: Superb vegetable protein that delivers high amounts of amino acids to the hair. These all contribute to stronger, healthier hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil\u003c\/strong\u003e: Improves scalp health. Has anti-inflammatory and antimicrobial properties that can help soothe an itchy or irritated scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e: Fatty acids help hydrate and rebuild hair tissue, making it stronger and less prone to breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil\u003c\/strong\u003e: Penetrates the hair strand, providing deep hydration and moisture, which is particularly beneficial for dry, damaged, or brittle hair. \u003cstrong\u003eEucalyptus Leaf Oil\u003c\/strong\u003e: Soothes irritation. Can help soothe dry, itchy scalp, and reduce inflammation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":47392704266479,"sku":"RZAHSC","price":23.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_92a23f3e-9dff-438c-b305-f0dc8c8723f5.jpg?v=1768002655"},{"product_id":"reuzel-grooming-tonic-texture-foam-100ml","title":"Reuzel Grooming Tonic Texture Foam (100ml)","description":"\u003cp\u003e\u003cstrong\u003eMEDIUM HOLD\u003c\/strong\u003e \/ \u003cstrong\u003eLOW SHINE\u003c\/strong\u003e \/ \u003cstrong\u003eWATER-SOLUBLE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGrooming Tonic Texture Foam adds flexible, natural-looking volume without crunch or stickiness. This lightweight formula provides effortless control while styling and protects hair from heat. Suitable for most hair types, it offers ultimate versatility: air-dry for maximum texture, or blow-dry for smooth, controlled styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eQuick-drying\u003c\/li\u003e\n\u003cli\u003eLightweight, airy foam for even application\u003c\/li\u003e\n\u003cli\u003eAdds volume and texture\u003c\/li\u003e\n\u003cli\u003eHeat protection\u003c\/li\u003e\n\u003cli\u003eEnhances and defines curls\u003c\/li\u003e\n\u003cli\u003eWeightless definition\u003c\/li\u003e\n\u003cli\u003eReworkable styling\u003c\/li\u003e\n\u003cli\u003eApple peppermint fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e: Pump into the palms, rub hands together, and apply to towel-dried hair. Blow-dry for smooth, controlled volume, or air-dry for natural texture. Apply to dry hair to boost volume and add texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTIP\u003c\/strong\u003e: Restyle day-two hair to look like day-one hair by applying to dry hair and restyling. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e: Rich in fatty acids, antioxidants, and Vitamin E, it deeply moisturizes, enhances shine, strengthens hair, and provides protection against heat damage. \u003cstrong\u003ePanthenol\u003c\/strong\u003e: Helps to prevent heat-related damage, maintain hair's natural moisture content, and reduce frizz and static.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eREUZEL’S Proprietary T-4 Tonic Blend\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Extract\u003c\/strong\u003e: Natural astringent properties help cleanse and clarify the scalp, removing excess oil, dirt, and product buildup. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNettle Leaf Extract\u003c\/strong\u003e: Adds shine and has anti-inflammatory properties that can reduce inflammation of the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Extract\u003c\/strong\u003e: Moisturizes while providing antimicrobial properties that can soothe an itchy or irritated scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHorsetail Root Extract\u003c\/strong\u003e: Rich in silica, a mineral that supports collagen production for stronger, more elastic hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":47392798146799,"sku":"RZAGTTF","price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_e880d807-f734-48dd-914d-9e7ac499440c.jpg?v=1768002660"},{"product_id":"eleven-australia-frizz-control-shaping-cream-150ml","title":"Eleven Australia Frizz Control Shaping Cream (150ml)","description":"\u003cp\u003eEleven Australia launched out of Melbourne with a simple premise: professional-quality hair care that actually performs, without the salon price tag or the complicated routine. The Frizz Control Shaping Cream is the product that built their reputation for people who hate styling products. A lightweight moisturizing cream that smooths even the most stubborn frizz, defines natural curl and wave, and controls flyaways - all without weighing the hair down or leaving it crunchy, stiff, or product-heavy. The styling product for people who don’t like styling products.\u003c\/p\u003e\n\u003ch2\u003eWho’s It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with curly, wavy, or frizz-prone hair who wants definition without the crunch\u003c\/li\u003e\n\u003cli\u003eMen and women who want a single product that styles and conditions simultaneously\u003c\/li\u003e\n\u003cli\u003ePeople who avoid styling products because they hate the feel - this is lightweight enough to change their mind\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that needs a gentle, anti-fade formula that won’t strip vibrancy \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths stubborn frizz and tames flyaways effectively\u003c\/li\u003e\n\u003cli\u003eDefines and enhances natural curl and wave without stiffness or crunch\u003c\/li\u003e\n\u003cli\u003eMoisturizing formula conditions while it styles - hair is left soft, not coated\u003c\/li\u003e\n\u003cli\u003eAdds natural shine without greasiness\u003c\/li\u003e\n\u003cli\u003eExtremely lightweight - won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eColour-safe, paraben-free, sulfate-free, vegan, and cruelty-free\u003c\/li\u003e\n\u003cli\u003ePackaged in 100% recyclable materials.\u003c\/li\u003e\n\u003cli\u003eMade in Australia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eLanolin provides the core moisture-retention and flyaway-smoothing action — it coats and seals the hair shaft to lock in hydration and keep stray strands in check. Glycerin acts as a humectant, drawing moisture from the air into the hair to maintain softness throughout the day. PVP provides a light, flexible hold that defines curl and wave shape without the stiffness of a gel or mousse. Avocado Oil, Argan Oil, and Shea Butter round out the formula with fatty acids and antioxidants that condition, protect, and add a natural, healthy shine. The result is a cream that genuinely sits on the hair without feeling like it’s there.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e (PEG-75) – Smooths flyaways and seals the hair shaft to lock in moisture and keep frizz under control throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e – A humectant that draws moisture into the hair, maintaining softness and hydration from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP\u003c\/strong\u003e – Provides the cream’s light, flexible hold - enough to define curl and wave shape without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil\u003c\/strong\u003e (Persea Gratissima) – Rich in vitamins, minerals, fatty acids, and antioxidants; conditions and protects the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa, Organic) – Softens hair, adds natural shine, and improves manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) – Nourishes and moisturizes, helping smooth the hair’s surface for a polished, frizz-free finish. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply to damp hair, working through from roots to ends.\u003c\/li\u003e\n\u003cli\u003eDefine curls or waves by scrunching with your hands, or smooth through for a relaxed style.\u003c\/li\u003e\n\u003cli\u003eAir dry for soft, natural definition, or blow dry gently with a diffuser for more enhanced curl.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eStylist tip\u003c\/em\u003e: Twist sections and blow dry gently for a relaxed, lived-in look. Can also be applied to dry hair to tame flyaways and refresh second-day style. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Frizz Control Shaping Cream earns a permanent spot in our recommendation rotation because it genuinely works for the people who most need it - those with frizzy or wavy hair who’ve been let down by products that either do nothing or leave their hair feeling like it’s been dipped in something. The Avocado, Argan, and Shea combination gives this cream real conditioning credibility, and the lightweight hold is exactly right for natural-looking definition. It’s become an Eleven bestseller for good reason.\u003c\/p\u003e","brand":"Eleven Australia","offers":[{"title":"Default Title","offer_id":48194430730479,"sku":"EAAFRICR","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_f929c42c-3e97-4619-adc7-5c5ec7606a66.jpg?v=1774479373"},{"product_id":"eleven-australia-smooth-me-now-flyaway-hair-balm-33g","title":"Eleven Australia Smooth Me Now Flyaway Hair Balm (33g)","description":"\u003cp\u003eThink of it as a lip balm for your hair. The Eleven Australia Smooth Me Now Flyaway Hair Balm is a pocket-sized solid balm that tames flyaways, smooths edges, and polishes any style in seconds - without leaving residue, without feeling waxy, and without any white cast even on dark hair. Loaded with Shea Butter, Argan Oil, Vitamin E, and a blend of lightweight seed oils, it hydrates and nourishes while it styles. The fragrance - fresh apple, orange, cucumber, and mint up top, with lily, rose, and musk underneath — is as good as the results. Small but mighty. This one lives in your pocket.\u003c\/p\u003e\n\u003ch2\u003eWho’s It For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone who battles flyaways throughout the day and needs an on-the-go fix\u003c\/li\u003e\n\u003cli\u003eMen and women who style updos, ponytails, or sleek looks and want a polished finish\u003c\/li\u003e\n\u003cli\u003eAnyone who’s tried wax, pomade, or hairspray to tame edges and been disappointed by the residue or stiffness\u003c\/li\u003e\n\u003cli\u003eGym-goers, commuters, and travellers who need a hair reset in seconds \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly smooths flyaways and edges - no residue, no white cast, even on dark hair\u003c\/li\u003e\n\u003cli\u003eAdds a natural sheen for a healthy, polished finish\u003c\/li\u003e\n\u003cli\u003eShea Butter and Argan Oil hydrate and nourish while taming frizz\u003c\/li\u003e\n\u003cli\u003eSunflower, Castor, and Grapeseed Oils provide lightweight moisture and shine\u003c\/li\u003e\n\u003cli\u003eVitamin E conditions and helps protect the hair\u003c\/li\u003e\n\u003cli\u003eCompact stick format - apply directly to hair, as much or as little as you need\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, paraben-free, gluten-free, colour-safe\u003c\/li\u003e\n\u003cli\u003eMade in Australia. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThe balm is built on a wax and oil base - Microcrystalline Wax and Coconut Oil provide the structure, while the seed oils (Sunflower, Castor, Grapeseed, and Rapeseed) deliver the lightweight slip that makes it feel nothing like traditional wax. Shea Butter and Argan Oil condition as you smooth, so hair is left soft and hydrated rather than coated and stiff. Vitamin E adds antioxidant protection. The whole formula is designed to leave a natural sheen - visible results without the obvious product look. The stick format makes it precise and foolproof: you’re applying exactly where you need it, nothing more.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) – Smooths frizz and softens hair while providing rich, conditioning moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Argan Oil\u003c\/strong\u003e (Argania Spinosa) – Hydrates and nourishes without weighing hair down; adds smoothness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil\u003c\/strong\u003e (Helianthus Annuus) – Lightweight oil that enhances shine and helps retain moisture in the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Seed Oil \u003c\/strong\u003e(Ricinus Communis) – Adds body and promotes a healthy, natural sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil \u003c\/strong\u003e(Vitis Vinifera) – Lightweight conditioning oil that smooths and adds subtle shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol \u0026amp; Tocopheryl Acetate) – Antioxidant that conditions and helps protect hair from environmental damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Apple, Orange, Cucumber, Mint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMid Notes\u003c\/strong\u003e: Lily, Rose, Lotus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Notes\u003c\/strong\u003e: Peach, Ambergris, Musk \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWind up the balm like a lip balm or deodorant stick.\u003c\/li\u003e\n\u003cli\u003eApply directly to hair wherever flyaways or frizz need taming - edges, hairline, nape of the neck, or along a ponytail.\u003c\/li\u003e\n\u003cli\u003eSmooth with fingertips or a brush to blend.\u003c\/li\u003e\n\u003cli\u003eUse on dry, styled hair - this is a finishing and touch-up product, not a pre-styler.\u003c\/li\u003e\n\u003cli\u003e\n\u003cem\u003eStylist tip\u003c\/em\u003e: Run from root to end along the length of a ponytail, then apply to the nape for a sleek, polished finish. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere’s a real gap in the market for a genuinely good flyaway product - most options are either too heavy, too sticky, or leave white residue on dark hair. The Smooth Me Now Flyaway Balm solves all three problems at once. The ingredient quality is impressive for a stick format - the Argan and Shea combination, anchored by the seed oils, is doing real moisturizing work while it tames. It’s also one of the most portable, purse- or pocket-ready products we carry. The kind of thing people buy once and then buy again every time it runs out.\u003c\/p\u003e","brand":"Eleven Australia","offers":[{"title":"Default Title","offer_id":48194431287535,"sku":"EAAFLYBA50","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_0eeabbe8-bbde-4b44-b77c-6f3bb630aee4.jpg?v=1774479303"},{"product_id":"evo-easy-tiger-smoothing-balm-200ml","title":"Evo Easy Tiger Smoothing Balm (200ml)","description":"\u003cp\u003eEvo Easy Tiger Smoothing Balm is a blow-dry cream built for hair that doesn't cooperate - thick, coarse, frizzy, or just chronically unruly. Applied to damp hair before the dryer, it works as a hybrid styler and treatment: smoothing the cuticle, taming frizz, softening texture, and laying the groundwork for a sleek, controlled finish - all while protecting your hair from heat up to 430°F (221°C) and UV damage. This isn't a heavy, stiff styling cream that trades frizz for crunch.\u003c\/p\u003e\n\u003cp\u003eEasy Tiger conditions as it styles - Hydrolyzed Quinoa and Panthenol improve the actual condition of the hair with every use, so it gets easier to manage over time. The result is hair that looks smooth, feels soft, and holds its shape through a full blowout without weighing down. Part of the Evo Smooth family, designed to smooth and control frizzy, unruly, colour-treated hair. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThick, coarse, or high-density hair\u003c\/li\u003e\n\u003cli\u003eFrizzy or unruly hair that's hard to control during blowouts\u003c\/li\u003e\n\u003cli\u003eAnyone who blow-dries regularly and wants heat protection built into their styler\u003c\/li\u003e\n\u003cli\u003eColour-treated hair prone to frizz or dryness\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a smoother, shinier result without stiffness or crunch\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and controls frizz and unruly hair through the blow-dry and beyond\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 430°F (221°C) - covers the full range of blow-dryers and hot tools\u003c\/li\u003e\n\u003cli\u003eUV protection helps guard colour-treated hair against sun-driven fading\u003c\/li\u003e\n\u003cli\u003eAdds softness, shine, and improved manageability - especially noticeable on thick or coarse hair\u003c\/li\u003e\n\u003cli\u003eProvides light hold and style support so your blowout actually lasts\u003c\/li\u003e\n\u003cli\u003eConditions hair with hydrolyzed quinoa and panthenol, improving hair health with repeated use\u003c\/li\u003e\n\u003cli\u003eDries with a soft, touchable finish - no crunch, no stiffness, no residue\u003c\/li\u003e\n\u003cli\u003eColour-safe - free from sulfates and parabens\u003c\/li\u003e\n\u003cli\u003eTexture Smooth, lightweight cream that spreads easily through damp hair without clumping.\u003c\/li\u003e\n\u003cli\u003eDries with a soft, touchable finish - no product feel, no stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, light, and fresh — subtle enough not to compete with fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShampoo and condition as normal\u003c\/li\u003e\n\u003cli\u003eTowel dry to remove excess water - hair should be damp, not dripping\u003c\/li\u003e\n\u003cli\u003eApply Easy Tiger evenly through damp hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eBlow-dry and style as desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eFor very thick or coarse hair, section first and apply generously to each section before starting the blowout. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, Easy Tiger is the product we reach for whenever someone with thick, coarse, or frizzy hair asks what to use before they blow-dry. It solves a real problem: heat protectants can sometimes be either too light to actually tame unruly hair, or so heavy they trade one problem for another. Easy Tiger sits in the right middle ground - proper frizz control and heat protection at 430°F, with a finish that feels polished and natural rather than stiff or coated. The conditioning benefit is a genuine bonus too; if you're blow-drying regularly, your hair takes a beating, and having quinoa and panthenol working in the background makes a real difference over time.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions \u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on fine hair? \u003c\/strong\u003eYes - Easy Tiger is suitable for all hair types. On fine hair, use a smaller amount and focus on mid-lengths and ends to avoid weighing roots down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it leave hair feeling stiff or crunchy?\u003c\/strong\u003e No. The formula uses silicones and conditioning polymers rather than stiff resins, so the finish is smooth and touchable — not product-y.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs 430°F really high enough for most hot tools? \u003c\/strong\u003eYes. Most professional blow-dryers and flat irons operate between 300–450°F. 430°F covers the vast majority of styling scenarios, including high-heat blowouts and straightening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this without blow-drying?\u003c\/strong\u003e It's formulated for blow-dry use, but you can apply it to damp hair and air dry if you want some frizz control and condition without heat. The smoothing effect won't be as pronounced without the blow-dry, but it still works as a leave-in conditioning styler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the difference between this and a hair serum for frizz? \u003c\/strong\u003eA serum is typically applied to dry or styled hair as a finishing product. Easy Tiger is applied to damp hair before styling - it prepares and protects the hair through the blow-dry process and builds the smooth result from the inside out. Use a serum on top if you want extra shine or definition after styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it colour-safe?\u003c\/strong\u003e Yes. UV protection helps guard colour-treated hair against fading, and the formula is free from sulfates and parabens.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":49521609638127,"sku":"PP923848","price":47.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_104b48b1-2fa5-40d8-b6e7-4dccafc07b68.jpg?v=1778792572"},{"product_id":"jack-henry-hair-cream-50ml","title":"Jack Henry Hair Cream (50ml)","description":"\u003cp\u003eNot every styling product needs to hold hard. The Jack Henry Hair Cream sits at the lightest end of the range - a hybrid between a leave-in conditioner and a light-hold styler that moisturizes, defines, and smooths without any of the structure or grip of a clay, paste, or wax. It's built around Barley Seed Flour (Hordeum Vulgare), a genuinely unusual ingredient rich in the micronutrients Thiamin (B1) and Niacin (B3) that support healthy hair growth from the root, and Agave-derived Inulin - a prebiotic that feeds and balances the scalp microbiome rather than simply coating it. Organic Kakadu Plum Oil and Organic Neroli Flower Oil complete the formula. Recyclable packaging.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light - flexible, reworkable all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Subtle shine, natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Light Neroli (orange blossom) - fresh, clean, fades quickly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Wavy, curly, dry, or frizz-prone hair; all lengths; also works as a finishing layer over Hair Clay or Hair Paste to add moisture and reduce stiffness \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Cream is the product for people who want their hair to look healthy rather than styled - smooth, soft, frizz-free, and naturally defined without any crunch or heaviness. Use it alone on damp hair to define waves and curls, on dry hair to tame flyaways and add a touch of shine, or as a finishing layer over a stronger hold product to soften the result and add moisture. \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThose with wavy, curly, dry, or frizz-prone hair who want definition and moisture without hold or stiffness. Also an excellent finishing product for anyone using the Hair Clay or Paste who wants to soften the result and add a more lived-in, natural feel. Works for all hair lengths and types - particularly those who find most styling products too heavy or structured for their hair.  \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold with a natural, subtle shine finish - reworkable all day\u003c\/strong\u003e. Rice Bran Wax (Oryza Sativa Bran Wax) provides just enough structure to define and smooth without stiffness, delivering a soft, healthy-looking finish that can be reshaped throughout the day without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarley Seed Flour feeds the hair with growth-supporting micronutrients\u003c\/strong\u003e. Barley Seed Flour (Hordeum Vulgare Seed Flour) is one of the most distinctive ingredients in the Jack Henry range - naturally rich in Thiamin (Vitamin B1) and Niacin (Vitamin B3), both established micronutrients that support healthy hair growth at the follicle level. It's the kind of ingredient you'd more commonly find in a scalp supplement than a daily styler.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave Prebiotic nourishes the scalp microbiome\u003c\/strong\u003e. Inulin, derived from agave, acts as a prebiotic that feeds the beneficial bacteria in the scalp's natural microbiome - supporting a balanced, healthy scalp environment from the inside out, consistent with Jack Henry's broader approach to scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and defines curls without crunch\u003c\/strong\u003e. The lightweight water-based formula coats and smooths the hair shaft to control frizz and define curl patterns without the crunchiness or cast that heavier creams and gels can leave behind. Particularly effective on damp hair before air drying or diffusing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil conditions and softens\u003c\/strong\u003e. Sunflower Seed Oil (Helianthus Annuus Seed Oil) is rich in Vitamin E and linoleic acid, providing conditioning moisture that leaves hair noticeably smoother and softer without any oily residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Kakadu Plum Oil delivers antioxidant protection\u003c\/strong\u003e. Kakadu Plum Oil (Terminalia Ferdinandiana Oil) is one of the most Vitamin C-concentrated plant sources available - protecting the scalp from oxidative stress and environmental damage while supporting overall hair and scalp health with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Neroli Flower Oil provides a clean, light scent\u003c\/strong\u003e. Neroli Flower Oil (Citrus Aurantium Amara Flower Oil), derived from the blossom of the bitter orange tree, lends a fresh, clean, slightly citrusy aroma that fades quickly after application without lingering or competing with personal fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a standalone or as a finishing layer\u003c\/strong\u003e. Use alone for a relaxed, effortless look, or apply after Hair Clay or Hair Paste to add moisture, reduce stiffness, and create a more natural, lived-in finish. One of the most versatile products in the Jack Henry lineup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime to nickel-sized amount from the jar - a little goes a long way - and warm it between your fingers until it spreads evenly across both palms. For wavy or curly hair, apply to damp, towel-dried hair from roots to ends and air dry or diffuse for defined, frizz-free results. For straight or fine hair on dry hair, work a small amount through the mid-lengths and ends to smooth flyaways and add subtle shine. To use as a finishing layer, apply after Hair Clay or Hair Paste has been worked through the hair - it softens the hold, adds moisture, and creates a more natural, lived-in result. Style can be reworked throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eA genuinely lightweight option for those who want moisture, definition, and frizz control without any real hold. The Barley Seed Flour is a standout ingredient for a daily styler - not many brands are putting scalp micronutrients into their styling products, and Jack Henry does it without making a big deal of it. The Agave Prebiotic is another quiet differentiator, consistent with the brand's broader commitment to scalp health as part of the daily routine. For anyone with wavy, curly, or dry hair who's been bouncing between leave-in conditioners and light pomades without finding the right fit, this is worth trying first.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563694104815,"sku":"JHY-HCR1","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_89cec132-b232-4a42-af51-b30774460123.jpg?v=1779330911"},{"product_id":"jack-henry-hair-foam-100ml","title":"Jack Henry Hair Foam (100ml)","description":"\u003cp\u003eJack Henry does things differently. Born in Costa Mesa and built on a zero-synthetic philosophy, every product in the line is formulated with minimal, plant-based ingredients that work with your hair rather than against it. No fillers, no toxins, no compromise. Just clean formulas that perform\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Bright citrus, lightly floral, with a crisp woodsy undertone\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types - especially curly, wavy, and fine hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair Foam is Jack Henry's reinvention of the classic mousse. Aerosol-free and propellant-free, it delivers a weightless, airy hold that adds volume, softness, and shine without the crunch, stiffness, or stickiness that made old-school mousses infamous. It dries quickly, leaves no residue, and doubles as a leave-in conditioner - so your hair gets styled and nourished in one step. Perfect for defining natural curls and waves, adding lift at the roots, or just giving fine hair a little more life. The kind of product that works whether you air dry, blow dry, or do both.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eJack Henry Hair Foam is built for anyone who wants volume and definition without the weight. It's especially well-suited to curly and wavy hair types looking to enhance natural texture, fine or thinning hair that needs lift without product buildup, and anyone who's been burned by stiff, crunchy mousses in the past and written off the category entirely. Straight hair benefits too  used at the roots before blow drying, it adds body and movement that lasts. Works on all hair types, all lengths. \u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless, Non-Sticky Hold\u003c\/strong\u003e Forget everything you know about mousse. Hair Foam delivers a flexible, light hold that keeps hair manageable and touchable — no crunch, no flaking, no stiffness once dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolumizing Lift \u003c\/strong\u003e- Provitamin B5 (Panthenol) coats each strand to plump and strengthen from within, adding visible fullness at the roots without weighing hair down - ideal for fine and limp hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Structure from Plant-Based Starch\u003c\/strong\u003e - Hydrolyzed Corn Starch (Hydrolyzed Zea Mays Starch) and Galactoarabinan - a natural polymer derived from the Larch tree - work together to provide soft, pliable structure and light heat protection without synthetic polymers or PVP.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefines Curls and Waves\u003c\/strong\u003e - Scrunch it in on damp hair and let your natural texture do the work. The formula enhances curl definition and reduces frizz without leaving hair rigid or dry when it sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a Leave-In Conditioner\u003c\/strong\u003e - Hydrolyzed Rice Powder (Hydrolyzed Oryza Sativa Starch) delivers protein and moisture to the hair shaft, strengthening and smoothing as it styles - so you're conditioning and holding in a single step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishing Plant Oils\u003c\/strong\u003e - Olive Oil (Olea Europaea Fruit Oil) and Meadowfoam Seed Oil (Limnanthes Alba Seed Oil) add softness and shine without heaviness. Hydrogenated Olive Oil Unsaponifiables (Olea Europaea Unsaponifiables) deliver additional conditioning benefits that support long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent: Yuzu and Hinoki Wood \u003c\/strong\u003eYuzu Oil (Citrus Junos Peel Oil) delivers the bright, zesty citrus opening, while Hinoki Wood Oil (Chamaecyparis Obtusa Leaf\/Stem Oil) brings a clean, crisp woodsy depth. Light, sophisticated, and gone before it becomes part of anyone else's day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero Synthetic Ingredients\u003c\/strong\u003e - No parabens, no silicones, no PVP, no petroleum, no artificial fragrance. Aerosol-free and propellant-free. Formulated and bottled in California in fully recyclable packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with clean, damp, towel-dried hair. Dispense one to two pumps of Hair Foam into your palm and distribute evenly from roots to ends, working it through with your fingers. For curls and waves, scrunch upward and let it air dry to set your natural texture. For more volume and shape, blow dry while lifting at the roots. For extra hold on styles that need more structure, layer it with Hair Clay or Hair Paste after application. A little goes a long way - start with one pump and build from there.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMousse has had a bad reputation - and honestly, it earned it. Decades of crunchy, flaking, shellac-feeling products made the whole category feel like a relic. Jack Henry Hair Foam changes that conversation. This is a genuinely modern formula: plant-based, aerosol-free, and built around ingredients that condition as they style. It's one of the rare styling products we'd recommend to someone with curly hair and someone with fine straight hair in the same breath. If you've been looking for volume and definition without the residue, this is worth trying.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563743518959,"sku":"JHY-HF3","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_2fe0edb2-712b-4a3d-ab0c-00af4a083aaa.jpg?v=1779330933"},{"product_id":"jack-henry-hair-refresh-100ml","title":"Jack Henry Hair Refresh (100ml)","description":"\u003cp\u003eJack Henry does things differently. Born in Costa Mesa and built on a zero-synthetic philosophy, every product in the line is formulated with minimal, plant-based ingredients that work with your hair rather than against it. No fillers, no toxins, no compromise. Just clean formulas that perform.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural, lived-in texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh citrus with a clean, light finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types - especially fine to medium hair craving texture and movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair Refresh is a four-ingredient sea salt spray inspired by the California coast. Built around Mediterranean Sea Salt and organic lemon, it adds thickness, texture, and effortless movement without weighing hair down or leaving any residue. Use it as a pre-styler on damp hair to build body before blow drying, or spritz it through dry hair mid-day to revive shape and refresh your style. Four ingredients. Zero synthetics. Sustainable glass bottle. That's the whole story.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHair Refresh is for anyone who wants more texture and movement without the commitment of a heavier styling product. It's especially well-suited to fine or medium hair that goes flat by midday, anyone chasing a relaxed, beach-inspired look without actually being at the beach, and those who prefer a minimalist routine with as few ingredients as possible. Works as a standalone product for light days, or as a pre-styler under Hair Clay or Hair Paste when you want more structure on top.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Texture and Thickness\u003c\/strong\u003e - Mediterranean Sea Salt (Sodium Chloride) is the engine of this formula. It works by lightly swelling the hair shaft, adding natural texture, grip, and body - giving fine or limp hair the lift it doesn't naturally have.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless, Lived-In Finish\u003c\/strong\u003e - No crunch, no stickiness, no product feel. Hair Refresh delivers that relaxed, post-beach look without any of the drawbacks - hair stays soft and touchable after it dries. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eControls Flyaways Without Stiffness\u003c\/strong\u003e - A light touch of hold keeps hair shaped and flyaways managed, without locking anything into place. Movement is preserved; the style just stays where you want it. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Scalp Balance\u003c\/strong\u003e - Witch Hazel (Hamamelis Virginiana Water) is a botanically derived astringent that helps tone the scalp, reduce excess oil, and create a clean base for styling - without stripping or drying. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightening Organic Citrus\u003c\/strong\u003e - Organic Lemon Peel Oil (Citrus Limon Peel Oil) adds a fresh, clean scent and brings natural antioxidant properties to the formula. It's what gives Hair Refresh its signature bright, citrus finish. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJust Four Ingredients\u003c\/strong\u003e - Water, Witch Hazel, Mediterranean Sea Salt, Organic Lemon Peel Oil. That's it. No parabens, no silicones, no synthetic fragrance, no fillers. Formulated and bottled in California in recyclable glass. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-Use Versatility\u003c\/strong\u003e - Works on damp hair as a pre-styler to add body before blow drying, or on dry hair as a mid-day refresh to revive texture and shape. Pairs well with Hair Clay or Hair Paste for days that need more hold on top.  \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eShake the bottle well before each use. Spray Hair Refresh directly and evenly through hair, then work it into the roots with your fingers for full distribution - repeat if needed. On damp hair, apply before blow drying to build body and pre-style control. On dry hair, use as a mid-day refresh to revive texture and shape. For added hold and structure, follow with Hair Clay or Hair Paste.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFour ingredients. That's it. In a category full of products with ingredient lists that read like chemistry homework, Hair Refresh is a refreshing counterpoint - a sea salt spray that does exactly what it says, with nothing in it that doesn't need to be there. The recyclable glass bottle is a nice touch too. If you've been looking for an honest, minimal texture spray that plays well with the rest of your routine, this is a very easy yes.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563754692847,"sku":"JHY-HR3","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/17_535d07b4-1d61-4292-a26c-014803811467.jpg?v=1779330968"},{"product_id":"jack-henry-hair-powder-50ml","title":"Jack Henry Hair Powder (50ml)","description":"\u003cp\u003eJack Henry does things differently. Born in Costa Mesa and built on a zero-synthetic philosophy, every product in the line is formulated with minimal, plant-based ingredients that work with your hair rather than against it. No fillers, no toxins, no compromise. Just clean formulas that perform.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eHold\u003c\/strong\u003e: Medium-firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: True matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: All hair types - especially fine, flat, or oily hair needing texture and volume \u003cimg\u003e\u003cimg\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHair Powder is the simplest product in the Jack Henry line - and one of the most impressive. Three ingredients. No alcohol, no aerosol, no fragrance. A patented air pump that delivers fossilized micro algae, Kaolin Clay, and Organic Arrowroot directly to dry hair for instant texture, volume, and a true matte finish that lasts all day. The micro algae physically coats each strand so hair looks thicker and feels thicker - not just styled, but genuinely fuller from the first use. It also absorbs excess oil and refreshes the scalp between washes, making it your styler and your dry shampoo in a single bottle. Three ingredients. Zero compromise.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHair Powder is built for anyone who wants more volume and texture without adding weight, shine, or product residue. It's especially effective for fine or limp hair that goes flat throughout the day, oily hair that needs refreshing between washes, and anyone who's been looking for a truly matte finish that standard clays and pastes can't quite deliver. Works on all hair types and all lengths. Because it's completely fragrance-free, it's a strong option for those with sensitivities to scent or who prefer to keep their grooming routine scent-neutral.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Texture and Volume from Fossilized Micro Algae\u003c\/strong\u003e - Micro Algae (Diatomaceous Earth) is the engine of this formula. A fossilized algae powder with a highly porous, irregular surface structure, it physically coats each hair strand - adding genuine thickness, texture, and grip that makes hair look and feel noticeably fuller from the very first application. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue Matte Finish\u003c\/strong\u003e - No Shine, No Heaviness No wax, no oil, no silicone. Hair Powder delivers a completely matte result that holds throughout the day without any of the slickness, weight, or residue that comes with conventional styling products. What you see is what you get - natural texture with real hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as a Dry Shampoo\u003c\/strong\u003e - Kaolin Clay (Kaolin) absorbs excess oil at the scalp, refreshes hair between washes, and cleanses and nourishes the scalp surface - giving Hair Powder genuine dry shampoo functionality alongside its styling performance. Two products in one.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOil Absorption and Scalp Nourishment\u003c\/strong\u003e - Organic Arrowroot (Maranta Arundinacea Root Powder) is a fine, silky powder that absorbs surface moisture and oil, adds a smooth, touchable texture to the hair, and works alongside the clay to keep the scalp balanced and fresh between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePatented Air Pump for Precise Application\u003c\/strong\u003e - Unlike aerosol sprays or loose powder jars, Hair Powder uses a patented air pump applicator that delivers a controlled, consistent amount of product directly to the hair with every press. No waste, no mess, no guesswork.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJust 3 Ingredients\u003c\/strong\u003e - Kaolin Clay, Micro Algae, Organic Arrowroot. That's it. No alcohol, no aerosol, no synthetic fragrance, no fillers. Completely fragrance-free and appropriate for daily use on all hair types. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eRemove the cap by pulling - not twisting. Hold the pump 2 to 4 inches from your hair and press all the way down, applying directly to dry hair at the roots. Work the powder through from roots to ends with your fingers. Start with 4 to 5 pumps for full texture and hold, then adjust up or down based on your hair length and desired result. Use as needed throughout the day to refresh texture and absorb excess oil. Pairs well with Hair Clay for added control, or Hair Refresh for extra volume. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThree ingredients doing the work of two products - that's the Hair Powder pitch, and it delivers. The fossilized micro algae story is genuinely interesting: a material with a surface structure so irregular and porous that it physically thickens each strand it touches, creating volume that isn't just the result of product buildup. Combined with the patented pump applicator and a completely fragrance-free formula, this is a precision tool for anyone serious about texture and matte hold. If you've been layering a dry shampoo and a styler every morning, this one product replaces both.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49634638725359,"sku":"JHY-HPO2","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_8dbcd093-8232-4ae1-91b4-6b53218c0c42.jpg?v=1780440435"},{"product_id":"firsthand-supply-effortless-air-creme-95ml","title":"Firsthand Supply Effortless Air Crème (95ml)","description":"\u003cp\u003eFirsthand Supply has built its reputation on grooming products that work quietly and consistently - no gimmicks, no heavy finishes, no compromise on ingredients. Plant and mineral-based formulations, infinitely recyclable aluminium packaging, and results that speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eFinish\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Natural\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Water-based cream\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eScent\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Green citrus and aromatic herbs with warm spice and soft floral woods\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBest For\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: All hair types - especially those wanting effortless, touchable definition without weight or stiffness \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEffortless Air Creme is a lightweight styling cream built for the kind of hair that just looks good - relaxed, defined, and natural. Work it through damp hair and air dry for soft, effortless control, or rake it through dry hair to smooth flyaways, refine shape, and add a polished finish without any product feel. It distributes evenly, absorbs quickly, and leaves hair touchable and flexible throughout the day. Never heavy. Never stiff. A pea-sized amount does more than you'd expect.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eEffortless Air Creme suits all hair types, but it's particularly well-suited to anyone who prefers a low-maintenance, natural-looking finish over structured hold. It's a strong fit for medium to longer hair wanting soft definition and movement, wavy or textured hair that benefits from lightweight shape without frizz, and anyone with fine hair who finds most creams too heavy. It's also a great finishing product for those who already use a stronger styler but want to smooth and refine the final result without adding more hold or shine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, Flexible Control All Day\u003c\/strong\u003e - Hydrolyzed Corn Starch (Hydrolyzed Zea Mays Starch) provides a light, pliable hold that keeps hair defined and in place throughout the day without stiffness or crunch. Flexible enough to restyle with your fingers whenever you need to.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths Frizz and Flyaways\u003c\/strong\u003e - Pullulan - a natural polysaccharide - coats the hair surface to smooth the cuticle, reduce frizz, and add a clean, polished finish. Works on damp or dry hair with equal effectiveness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Adds Volume\u003c\/strong\u003e - Hydrolyzed Rice Protein (Hydrolyzed Oryza Sativa Protein) penetrates the hair shaft to increase strength, flexibility, and volume while keeping hair Moisturized - a genuine conditioning benefit built into the styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil for Shine and Nourishment \u003c\/strong\u003e- Argan Oil (Argania Spinosa Kernel Oil) strengthens and nourishes each strand, adding a subtle, healthy-looking sheen without any greasiness. A lightweight plant oil that conditions as it styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter and Carnauba Wax for Texture and Hold\u003c\/strong\u003e - Shea Butter (Butyrospermum Parkii Butter) adds softness and moisture retention, while Carnauba Wax (Copernicia Cerifera Wax) provides structure and a smooth, natural finish - giving the cream its body without heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Bran Wax for Lightweight Definition\u003c\/strong\u003e - Rice Bran Wax (Oryza Sativa Bran Wax) is a plant-derived wax that adds definition and hold with a feather-light feel - contributing to the cream's ability to shape hair without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant and Mineral-Based Throughout\u003c\/strong\u003e - Nearly every ingredient is plant or mineral-derived - sustainably sourced and formulated to work with your hair rather than coat it.\u003c\/li\u003e\n\u003cli\u003ePackaged in an infinitely \u003cstrong\u003erecyclable aluminium tube\u003c\/strong\u003e with FSC-certified paper boxing. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with a pea-sized amount - this formula goes further than it looks. Warm it between your palms and work through hair from roots to ends. On damp hair, air dry for relaxed, effortless definition. On dry hair, use to smooth flyaways, refine shape, or add a finishing touch to an existing style. Add a second small amount if your hair is longer or thicker. Restyle with your fingers throughout the day as needed - the hold stays flexible.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e Lightweight styling creams are hard to get right - they either do nothing or they do too much. Effortless Air Creme lands in exactly the right place: genuine hold and definition without stiffness, weight, or residue. The ingredient story is strong - Argan Oil, Hydrolyzed Rice Protein, Pullulan, and plant-derived waxes doing real work in a formula that's nearly entirely plant and mineral-based. The aluminium tube is a nice touch too. If you've been looking for a daily cream that keeps things looking natural without the effort, this is it.\u003c\/p\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":49830699368687,"sku":"SP-EF-CRM-95","price":37.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_50b3c0e6-b3de-4157-aea0-d6da93d547f1.jpg?v=1782183593"}],"url":"https:\/\/shopmasc.com\/collections\/light-hold-texture.oembed?page=2","provider":"MASC","version":"1.0","type":"link"}