{"title":"HAIR STYLING","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGet salon-level results at home with MASC's Hair Styling collection. Whether you're going for a sleek, polished look or aiming for a relaxed, tousled texture, this collection has everything you need to achieve it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom lightweight sprays to strong-hold pomades, we offer a wide variety of professional-grade products that cater to every hair type, texture, and preference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur range is thoughtfully curated with products that deliver both performance and style, from matte clays to high-shine gels and everything in between. Each item is designed to help you express your individuality with confidence, making it easy to achieve barbershop-quality results at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis collection includes bestsellers and essentials across all hair types and preferences:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur hair styling category is made up of the following collections:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/pomades\"\u003e\u003cspan\u003ePomades\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Great for classic slicked-back looks, medium to high shine\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/putties-pastes\"\u003e\u003cspan\u003ePutties \u0026amp; Pastes\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Flexible hold with a natural finish\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/clays\"\u003e\u003cspan\u003eClays\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Strong hold and a matte finish—ideal for texture and volume\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/waxes\"\u003e\u003cspan\u003eWaxes\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Reworkable hold with medium shine\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/creams-1\"\u003e\u003cspan\u003eCreams\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Lightweight control and definition without stiffness\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/gels-1\"\u003e\u003cspan\u003eGels\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Classic firm hold with high control\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/powders\"\u003e\u003cspan\u003ePowders\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Volumizing formulas that add instant lift\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/tonics-sprays\"\u003e\u003cspan\u003eTonics, Sprays, Foams \u0026amp; Oils\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Perfect for heat styling, nourishment, and finishing touches\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/combs-brushes\"\u003e\u003cspan\u003eCombs \u0026amp; Brushes\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Tools to get the most from your styling products\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling-sets-bundles\"\u003e\u003cspan\u003eHair Styling Sets \u0026amp; Bundles\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e: Curated kits for everyday styling or travel-ready grooming\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEvery day grooming routines\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSpecial occasion styling\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMen looking for barbershop-quality results at home\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eTop Brands Include:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/uppercut-deluxe\"\u003e\u003cspan\u003eUppercut Deluxe\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/firsthand\"\u003e\u003cspan\u003eFirsthand Supply\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/blumaan\"\u003e\u003cspan\u003eBlumaan\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/baxter-of-california\"\u003e\u003cspan\u003eBaxter of California\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hanz-de-fuko\"\u003e\u003cspan\u003eHanz de Fuko\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/reuzel\"\u003e\u003cspan\u003eReuzel\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/capt-fawcett\"\u003e\u003cspan\u003eCaptain Fawcett\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eQuick Styling Guide\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv dir=\"ltr\" align=\"left\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"121\"\u003e \u003ccol width=\"119\"\u003e \u003ccol width=\"132\"\u003e \u003ccol width=\"258\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProduct Type\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFinish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHold Strength\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRecommended For\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePomades\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMedium-High\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMedium to Strong\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSlick styles, shine lovers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eClays\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMatte\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStrong\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShort to medium textured cuts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCreams\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLow Shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLight\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWavy or curly hair, natural movement\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGels\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGlossy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStrong\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStructured styles, firm hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePastes \u0026amp; Putties\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLow to Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMedium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLayered styles, reworkable looks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSprays \u0026amp; Tonics\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVaries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLight to Medium\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHeat protection, prep, and hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e","products":[{"product_id":"baxter-of-california-hard-cream-pomade-60ml","title":"Baxter of California Hard Cream Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been one of the defining names in men's grooming since opening its doors in Los Angeles in 1965 — long before the category had a proper name. Their products are built for real-world use: paraben-free, barber-trusted, and formulated with ingredients that earn their place in the formula rather than just filling it out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Subtle - fresh, light, barely-there\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to thick hair. Short to medium lengths. Textured definition, structured styles, and natural looks that need more hold than a light cream delivers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Cream Pomade sits in a specific and useful gap in the Baxter range — firmer than the Cream Pomade, more natural-finishing than the Clay Pomade, and lighter in feel than either. It is a solid-form styling cream that goes on as a rich, smooth product and delivers firm hold with a low-shine, natural finish that suits guys who want control without the matte flatness of a clay or the sheen of a wax pomade. Synthetic Beeswax and Stearyl Behenate anchor the hold, while Jojoba Esters add a conditioning quality that keeps the formula from feeling stiff or drying on the hair. PVP and Acrylates Copolymer provide polymer hold support that extends durability through the day. Bambusa Vulgaris Leaf Extract and Camellia Sinensis Leaf Extract bring a natural conditioning and antioxidant element to the formula. The award-winning formula is paraben-free, reworkable, and rinses out cleanly with water — no heavy residue, no buildup, no clarifying shampoo needed.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade is the right pick for guys with medium to thick hair who want firm, structured hold with a natural rather than matte or shiny finish. It handles short to medium lengths well and suits polished everyday styles as much as more textured, separated looks. For lighter hold with the same natural finish, step down to the Cream Pomade. For a true matte finish at similar hold strength, the Clay Pomade is the better option. For a shine finish at this hold level, try the Hard Water Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSynthetic Beeswax and Stearyl Behenate anchor a firm, structured hold that keeps medium to thick hair in place through the day without going rigid or crunchy\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish delivers a polished, well-groomed look without the flatness of a true matte or the gloss of a high-shine pomade\u003c\/li\u003e\n\u003cli\u003eJojoba Esters condition and soften the hair during styling - providing flexibility within the hold so hair feels touchable rather than stiff\u003c\/li\u003e\n\u003cli\u003ePVP and Acrylates Copolymer build polymer hold durability that keeps the style locked in even as humidity or movement work against it through the day\u003c\/li\u003e\n\u003cli\u003eFully reworkable - reshape or adjust the style at any point without adding more product or losing the underlying hold\u003c\/li\u003e\n\u003cli\u003eBambusa Vulgaris Leaf Extract adds a natural botanical conditioning element and is one of the more interesting ingredients in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract provides antioxidant support and helps keep hair in healthy condition with repeated daily use\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate and Tocopherol deliver Vitamin E conditioning directly to the hair during application\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with warm water alone - no special shampoo needed, no residue left behind\u003c\/li\u003e\n\u003cli\u003eParaben-free, award-winning formula suitable for daily use on medium to thick hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together firmly to emulsify - the solid texture softens quickly with heat from your hands. Apply evenly to damp or dry hair, working from front to back with your fingertips. Damp hair gives a more defined, slightly wetter-looking result; dry hair delivers a cleaner, more natural finish with the same firm hold underneath. Build incrementally if you need more control - start with a single fingernail-sized amount and add a touch more only if needed, as the hold is stronger than the cream texture suggests. Finish with fingers for a textured look or a comb for something more structured. Rinses out completely with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade fills the middle ground in the Baxter styling range more effectively than most mid-hold products manage. It has the hold strength to actually keep thicker hair in place without going stiff, the natural finish that avoids looking overdone, and the Jojoba Esters conditioning quality that makes it comfortable to wear all day. For guys who have found light-hold creams too weak and clay pomades too flat or heavy-feeling, this sits right in between and covers both complaints cleanly. The Bamboo and Green Tea Extract ingredients are a nice touch that elevates the formula above a standard wax-based pomade. A versatile daily option that works across a wide range of styles and hair types.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893407297,"sku":"P1312800","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5ca91fc8-0349-4cf7-8b50-33f063996e59.jpg?v=1750273129"},{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"baxter-of-california-clay-pomade-60ml","title":"Baxter of California Clay Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been setting the standard for men's grooming since 1965 — one of the first brands to take men's skincare and hair care seriously at a time when the category barely existed. Built in Los Angeles and trusted by barbers worldwide, Baxter makes no-nonsense products that perform for real hair in real life. Paraben-free, ethically sourced, and backed by decades of refinement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: True Matte (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based — water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Earthy Herb — subtle, clean, with light Fennel and Sage notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, thick, and curly hair. Short to medium lengths. Textured everyday styles, structured looks, natural definition without shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Clay Pomade is Baxter of California's best-selling product and one of the most consistently recommended clay pomades in the men's grooming space — and the formula makes it easy to understand why. Bentonite Clay and Kaolin Clay work together to create a strong, pliable hold that separates and defines hair with real texture and structure, while Beeswax locks the style in place without going stiff or crunchy. The finish is genuinely matte - no shine, no grease, nothing that makes styled hair look wet or artificial. Because it is water-based, it rinses out cleanly with water alone, no clarifying shampoo required. The formula is flexible enough to rework throughout the day, which puts it in a different category to heavy waxes that set hard and stay there. Apply to damp hair for more definition and separation, or to dry hair for a softer, more natural result with the same strong hold underneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is built for guys who want real hold with a matte finish and no shine — it works across straight, wavy, thick, and curly hair and handles short to medium lengths best. If you want a wet or high-shine look, the Hard Water Pomade is the right call instead. For lighter hold with the same matte character, the Grooming Cream is the softer option. The Clay Pomade sits at the stronger end of the Baxter range, and it earns that spot.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBentonite Clay and Kaolin Clay create a strong, pliable hold that keeps hair in place all day without going stiff, crunchy, or uncomfortable to touch\u003c\/li\u003e\n\u003cli\u003eTrue matte finish - zero shine, no grease, no wet-look residue. Hair looks naturally styled rather than heavily product-laden\u003c\/li\u003e\n\u003cli\u003eBeeswax locks the style and adds structural integrity so the hold stays consistent from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day - run your fingers through it to reshape or adjust the style without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with water alone - no clarifying shampoo needed, no buildup after repeated daily use\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer provide additional hold-building polymer support that keeps the style intact in humidity\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil contribute a light conditioning quality and a subtle, clean scent that doesn't compete with cologne\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil adds a degree of conditioning and flexibility to the hold - preventing the brittleness that some clay products cause\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for stronger definition and separation, or to dry hair for a softer, more natural finish with the same underlying hold\u003c\/li\u003e\n\u003cli\u003eParaben-free and barber-trusted - the product that Baxter of California built their styling reputation on \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub your hands together firmly to warm and emulsify the clay - it needs heat to break down and spread evenly, so take an extra ten seconds here. Work through damp or dry hair from front to back using your fingertips, spreading evenly before shaping. Damp hair gives you more definition and separation; dry hair gives a softer result with the same hold. Build to the level you want by starting with less and adding more - a little goes further than most people expect. Finish with a comb for a cleaner, more structured look, or leave it as fingers-only for a more undone, textured result. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the product we point to first when someone asks what Baxter of California is about, because it is the one that made the brand's reputation in the styling space. It does exactly what it says: strong hold, true matte, reworks without fuss, rinses clean. For guys who want a reliable daily clay without a lot of experimentation, this is the one to start with. The fennel and sage scent is subtle enough to sit comfortably under any fragrance, and the water-based formula means you are never dealing with residue or buildup. Best suited for short to medium hair on anyone who wants their style to look intentional without looking like they spent twenty minutes on it.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894074881,"sku":"P1312000","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-2737552373400009030.jpg?v=1767465634"},{"product_id":"baxter-of-california-pocket-comb","title":"Baxter of California Pocket Comb","description":"\u003cp\u003eThe same handcrafted quality as the Baxter Large Comb - in a size that goes wherever you do. The Baxter of California Pocket Comb is a \u003cstrong\u003e5.25 inch comb\u003c\/strong\u003e \u003cstrong\u003ehandcrafted in Switzerland\u003c\/strong\u003e from \u003cstrong\u003ecellulose acetate\u003c\/strong\u003e - the same premium, naturally derived material made from cotton and tree pulp cellulose that makes the Large Comb a step above anything mass-produced. Each comb goes through a \u003cstrong\u003e12-step hand manufacturing process\u003c\/strong\u003e from cutting through to polishing, resulting in smooth, evenly spaced teeth with rounded tips that are as gentle on hair and scalp as they are on a beard. At 5.25 inches it is compact enough to sit flat in a jacket pocket, a gym bag, or a travel kit without taking up room, while still being long enough to work through most hair types and lengths comfortably. The \u003cstrong\u003eanti-static \u003c\/strong\u003ecellulose acetate means no static charge disrupting freshly combed hair, and the rounded tips mean no scalp irritation when using it on the go. It is also gentle enough to work through beard hair without snagging - a genuinely useful bonus for anyone who maintains a beard and wants one compact tool that handles both.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Pocket Comb is built for anyone who wants a quality comb for on-the-go use - whether that's a jacket pocket, desk drawer, gym bag, or travel kit. It suits all hair types and lengths and works equally well on beards, making it a versatile compact tool rather than a specialist one. If you want a full-size daily comb for use at the bathroom counter, the Large Comb is the right call. The Pocket Comb is the one that travels with you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHandcrafted in Switzerland from cellulose acetate - the same premium naturally derived material as the Large Comb, in a pocket-sized format\u003c\/li\u003e\n\u003cli\u003e12-step hand manufacturing process from cutting to polishing - smooth, consistent teeth with no rough seams or sharp edges\u003c\/li\u003e\n\u003cli\u003eAnti-static cellulose acetate - no static charge during or after combing, keeping hair in place once styled\u003c\/li\u003e\n\u003cli\u003eSmoothly tapered teeth with rounded tips - gentle on the scalp and hair, and gentle enough to work through beard hair without snagging or pulling\u003c\/li\u003e\n\u003cli\u003e5.25 inches - compact enough for a jacket pocket, gym bag, travel kit, or desk drawer\u003c\/li\u003e\n\u003cli\u003eGentle enough for beard use - a versatile tool that handles both hair and facial hair comfortably\u003c\/li\u003e\n\u003cli\u003eDistributes product evenly and creates clean lines for touch-ups and restyling throughout the day\u003c\/li\u003e\n\u003cli\u003eDurable construction built for long-term use - does not flex, split, or deteriorate with daily carry the way plastic combs do\u003c\/li\u003e\n\u003cli\u003eA compact but quality tool that complements the Baxter styling range for on-the-go use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eKeep in a jacket pocket, bag, or desk drawer for easy access throughout the day. Use to restyle, smooth, or refresh your hair between washes or when away from the bathroom. Apply a small amount of styling product to hair if needed for restyling, then comb through to redistribute and reshape. For beard use: work through the beard from the neckline upward, then downward in the direction of growth to smooth and shape. Rinse under warm water periodically to clear product buildup and keep the teeth moving cleanly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Pocket Comb makes the case that the tools in your grooming kit matter as much as the products. A handcrafted Swiss cellulose acetate comb in your pocket is not just more functional than a standard plastic comb - it is a more considered choice that reflects the same attention to detail you put into everything else in your routine. The anti-static material, the rounded tips, the smooth teeth from the 12-step manufacturing process - these are details that add up in daily use, especially for touch-ups throughout the day where a snagging or static-generating comb is genuinely frustrating. Compact, durable, and beard-friendly - a small upgrade that earns its keep every day.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894204737,"sku":"P1316300","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-beard-comb.jpg?v=1649643678"},{"product_id":"baxter-of-california-large-comb","title":"Baxter of California Large Comb","description":"\u003cp\u003eMost combs are an afterthought. This one isn't. The Baxter of California Large Comb is \u003cstrong\u003ehandcrafted in Switzerland\u003c\/strong\u003e from \u003cstrong\u003ecellulose acetate\u003c\/strong\u003e - a premium, naturally derived material made from cotton and tree pulp cellulose that is fundamentally different from the injection-moulded plastic combs that fill most bathroom drawers. Each comb goes through a \u003cstrong\u003e12-step manufacturing process done entirely by hand\u003c\/strong\u003e, from cutting through to final polishing - which is why the teeth are smooth, the tips are gently rounded, and the comb feels genuinely different to hold and use. At \u003cstrong\u003e7.75 inches\u003c\/strong\u003e it is the full-size daily comb in the Baxter lineup - long enough to work through medium and longer hair comfortably, with teeth spaced for effective detangling and styling without snagging or scratching the scalp. Cellulose acetate is anti-static, which means it doesn't generate the static charge that pulls hair out of place during and after combing - a small detail that makes a real difference in daily use. It's the kind of tool that lasts years rather than months, and earns its place on the bathroom counter.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Large Comb is the right choice for anyone who wants a proper everyday comb for styling, detangling, and finishing - at any hair length from short through to long. It is particularly well suited to guys who use pomade, wax, or paste and want a comb that distributes product evenly and creates clean, defined lines without static or snagging. If you want a comb for on-the-go touch-ups or travel, the Pocket Comb is the more practical size. The Large Comb is the one that lives at the sink.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHandcrafted in Switzerland from cellulose acetate - a premium natural material derived from cotton and tree pulp, not injection-moulded plastic\u003c\/li\u003e\n\u003cli\u003e12-step manufacturing process done entirely by hand - from cutting to polishing - resulting in consistently smooth teeth and a quality of finish that mass-produced combs cannot match\u003c\/li\u003e\n\u003cli\u003eAnti-static material - cellulose acetate does not generate static charge during combing, keeping hair in place rather than disrupting it\u003c\/li\u003e\n\u003cli\u003eSmoothly tapered teeth with rounded tips - gentle on the scalp and hair, with no sharp edges or rough seams that can cause breakage or irritation\u003c\/li\u003e\n\u003cli\u003e7.75 inches - full-size daily comb that handles all hair types and lengths comfortably \u003c\/li\u003e\n\u003cli\u003eDistributes styling product evenly through the hair for a cleaner, more consistent finish when used after applying pomade, wax, or paste\u003c\/li\u003e\n\u003cli\u003eCreates sharp, defined lines for structured styles and side parts\u003c\/li\u003e\n\u003cli\u003eDurable construction that lasts years with normal daily use - a genuine long-term grooming investment\u003c\/li\u003e\n\u003cli\u003ePairs naturally with any styling product in the Baxter range \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply your styling product of choice and work roughly into place with your hands first. Use the Large Comb to define your style, distribute product evenly, and create clean lines or a smooth finish. Work from the front back for most styles, or establish your part first and comb each side from the part outward. For detangling: start from the ends and work up toward the roots in sections rather than dragging from root to end in a single pass. Rinse the comb under warm water and wipe dry periodically to remove product buildup and keep the teeth moving cleanly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Baxter Large Comb is the upgrade that most guys don't realise they need until they try it. The difference between a handcrafted cellulose acetate comb and a standard plastic one is immediately apparent in how it moves through the hair - smoother, quieter, no static, no snagging. It is a tool built to last, made by hand in Switzerland with a level of attention to the manufacturing process that shows in the finished product. For anyone investing in quality styling products, a quality comb is the logical complement - and this is the one that belongs on the counter next to them. e\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894215361,"sku":"P1316400","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-large-comb.jpg?v=1649649207"},{"product_id":"crown-shaving-co-hippie-killer-styling-pomade-120ml","title":"Crown Shaving Co. Hippie Killer Styling Pomade (120ml)","description":"\u003cp\u003eJust like the kind your granddad used. This no-fuss pomade leaves a medium to firm hold and a subtle, medium shine. It washes out with nothing but water, too. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis \u003cstrong\u003ewater soluble\u003c\/strong\u003e hair styling pomade contains bee propolis extract and hydrolyzed wheat protein to promote a healthy scalp and healthy hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Once your hair’s damp post-shower, rub a little of this stuff into your palms until it’s softened, then work it through your hair, styling it as you’d like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e We add hydrolyzed wheat protein to our pomade; It’s sourced from actual wheat, unique in the context of modern day men’s grooming ingredients, and most of all, excellent for strengthening and hydrating hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965447041,"sku":"CSC-06","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_516e5f44-4f9a-40a5-8f26-f46f497c76fb.jpg?v=1694371641"},{"product_id":"evo-gangsta-grip-bonding-resin-200ml","title":"Evo Gangsta Grip Bonding Resin (200ml)","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for all those retro gangstas, dominatrix wannabes and business ginas who, provided with the opportunity, will provide themselves the fantasy. |\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIf Gangsta Grip had been around in the 50s, brylcreem wouldn't have made a scent. Gangsta Grip is an extremity in is slickness, and an anomaly in the firmness of its holding power. Separate or slick it back, and just feel the ride. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis product has a\u003cstrong\u003e 5\/5 hold factor and 3\/5 shine factor\u003c\/strong\u003e. \u003c\/div\u003e\n\u003cstrong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077584641,"sku":"EVSTSTY107","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/gangsta_grip.jpg?v=1649648230"},{"product_id":"evo-box-obollox-texture-paste-90ml","title":"Evo Box O'Bollox Texture Paste (90g)","description":"\u003cp\u003eWhen the name tells you exactly what it is. Box O' Bollox is evo's strongest styling product - an extra-strong hold texture paste that creates a rough, defined texture with a super-matte finish and full style control from start to finish. Ozokerite and beeswax are doing the work: ozokerite for the extreme matte, beeswax for the strong-yet-flexible hold that doesn't shatter when you move. It's blunt, it works, and it doesn't pretend to be anything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who needs maximum hold and maximum matte. Works for all hair types but is especially well-suited for short to medium hair that needs to stay exactly where you put it. The strongest in evo's styling range - step up to this if Cassius isn't cutting it.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-strong hold with complete style control\u003c\/li\u003e\n\u003cli\u003eSuper-matte finish - the driest, flattest result in the evo styling range\u003c\/li\u003e\n\u003cli\u003eOzokerite delivers the extreme matte and body\u003c\/li\u003e\n\u003cli\u003eBeeswax provides strong, flexible hold that won't crack or go brittle\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, best on short to medium lengths\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and neutral\u003c\/em\u003e. A very light natural scent that stays well out of the way.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e - A naturally occurring mineral wax that is the source of Box O' Bollox's signature super-matte, almost chalky finish. Provides body and texture while keeping all shine out of the equation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba (Beeswax)\u003c\/strong\u003e - Delivers extra-strong yet surprisingly flexible hold. Keeps the style in place without rigidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that contributes to the dry, matte texture and absorbs excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. A little goes a long way - start with less than you think you need.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThis is the one for people who have tried everything and need the hair to just stay. The super-matte finish is genuinely extreme - if you want any shine at all, this isn't it - but if you need hold and a dry, raw texture, Box O' Bollox delivers it without compromise. Classic evo: no pretence, straight to the point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077630401,"sku":"EVSTSTY103","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/boxobollox.jpg?v=1715584110"},{"product_id":"evo-cassius-cushy-clay-90ml","title":"Evo Cassius Styling Clay (90g)","description":"\u003cp\u003eNamed after the greatest, built for those who take their texture seriously. Cassius is evo's strong-hold styling clay - a kaolin and beeswax formula that creates raw, defined texture with a matte finish and a malleable hold that keeps things in place without going brittle. It's the product for thick, coarse, or resistant hair that needs something with genuine authority, but still wants the flexibility to restyle without starting over. Diatomaceous earth adds volume. Beeswax keeps it workable. Kaolin does the heavy lifting.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but built for thick, coarse, or stubborn hair that won't cooperate with lighter products. The strongest hold in evo's paste and clay range - if Casual Act or Crop Strutters doesn't hold your style, this will. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, malleable hold with a matte finish\u003c\/li\u003e\n\u003cli\u003eKaolin provides structural support and touchable texture\u003c\/li\u003e\n\u003cli\u003eBeeswax creates flexibility so styles can be restyled without cracking\u003c\/li\u003e\n\u003cli\u003eDiatomaceous Earth adds volume and body\u003c\/li\u003e\n\u003cli\u003eRe-workable formula - adjust and restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, especially thick and coarse\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eAromatic, lavender, powdery, and woody. A distinctive earthy-clay character with fresh lavender and warm woody depth.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A naturally occurring clay mineral that provides structure, body, and the matte finish that defines this product. Absorbs excess oil while giving the hair a raw, textured appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba\u003c\/strong\u003e (Beeswax) - Delivers the strong hold while maintaining pliability - the defining balance of this formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that adds volume and contributes to the dry, matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Microcristallina\u003c\/strong\u003e (Microcrystalline Wax) - Adds to the hold structure and helps the formula stay workable without flaking or crumbling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms to warm the product before applying to dry or towel-dried hair. For thicker or longer hair, blend with a small amount of evo Salty Dog Salt Spray to dial back the hold and make it easier to work through. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCassius is the one we recommend when someone tells us nothing holds their hair. The clay base is genuinely strong - it handles thick, coarse, or heavy hair without flinching - but the beeswax keeps it from becoming a helmet. The matte finish is excellent. If you've been gravitating toward heavy waxes because you need the hold, try this first.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077662977,"sku":"EVSTSTY104","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_f90bcc6b-c5a5-40b7-b433-f8e7c7055c46.jpg?v=1716874178"},{"product_id":"evo-crop-strutters-construction-cream-90ml","title":"Evo Crop Strutters Construction Cream (90g)","description":"\u003cp\u003eThe \u003cstrong\u003emiddle ground between a paste and a pomade\u003c\/strong\u003e, and one of evo's most versatile styling products. Crop Strutters Construction Cream delivers medium hold and medium shine in a water-soluble formula that can be re-worked throughout the day without going stiff or flaky. Carnauba wax gives it that flexible, pliable hold that feels structured but never locked in. The result is definition and texture with actual moisture in the hair - not the dried-out, stiff finish that heavier creams can leave behind.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, with a strong lean toward short hair. If you want definition and shine with some flexibility - something between a matte paste and a high-gloss pomade - this is it. Works well on textured, wavy, or straight short cuts. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e with \u003cstrong\u003emedium shine \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCera Carnauba creates flexible, re-workable hold that can be restyled throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble formula\u003c\/strong\u003e rinses out easily without build-up\u003c\/li\u003e\n\u003cli\u003eProvides definition and texture while maintaining moisture\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly short hair\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and understated\u003c\/em\u003e. A light, fresh scent that doesn't linger. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Carnauba (Carnauba Wax) \u003c\/strong\u003e- A plant-derived wax that creates a flexible, re-workable hold. Provides structure without rigidity and contributes to the light shine finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-28\u003c\/strong\u003e - A conditioning polymer that helps improve manageability and adds a smooth feel to the hair during styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. Style as desired. The formula can be re-worked and restyled throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCrop Strutters sits in the sweet spot that a lot of guys are looking for - enough hold to keep a style in place, enough shine to look intentional, but flexible enough that you're not locked in all day. It also plays well with other evo products: layer it under or over their salty dog salt spray for a more relaxed finish, or use it alone for a cleaner, more defined look.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077685505,"sku":"EVSTSTY106","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/18_abf00ca8-7f8b-4110-b56e-a3386cf006bc.jpg?v=1717608086"},{"product_id":"evo-casual-act-moulding-paste-90ml","title":"Evo Casual Act Moulding Paste (90g)","description":"\u003cp\u003eThere are those who don't need to try hard to look good - their style just happens. Casual Act is evo's moulding paste for that kind of effortless result: light hold, touchable texture, and a matte finish that looks like you ran your hands through your hair once and walked out the door. Water-soluble and fully re-workable, it sits firmly in the \"set it and forget it\" category without the rigidity or build-up that comes with heavier products. The shea butter keeps things conditioned while you style.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but particularly suited to short to medium lengths. Ideal for anyone who wants natural-looking texture and separation without any shine or stiffness. The go-to if you want a style that looks like you barely tried - and meant it. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold\u003c\/strong\u003e with touchable \u003cstrong\u003etexture\u003c\/strong\u003e, \u003cstrong\u003eseparation\u003c\/strong\u003e, and \u003cstrong\u003edefinition\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish \u003c\/strong\u003e- no shine, no crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble\u003c\/strong\u003e and \u003cstrong\u003efully re-workable\u003c\/strong\u003e - restyle throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses out easily\u003c\/strong\u003e without leaving residue or build-up\u003c\/li\u003e\n\u003cli\u003eShea butter conditions and adds softness while you style\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrus and woody - grapefruit, cedar, and floral notes. Light and clean, fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea Butter)\u003c\/strong\u003e - Keeps hair moisturized during styling, enhances softness, and adds a subtle conditioning effect without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e - A rich emollient that contributes to the smooth, pliable texture of the paste and adds a light conditioning benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A naturally derived mineral that absorbs excess oil and contributes to the matte, dry finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP and VP\/VA Copolymer\u003c\/strong\u003e - Flexible film-forming polymers that provide the light, re-workable hold without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms until warmed through. Apply to dry or towel-dried hair. Air-dry for natural separation and texture, or blow-dry for more defined results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCasual Act is the product we reach for when someone asks for a styling paste that genuinely looks like nothing at all - in the best way. It's light enough for fine hair, conditioned enough for anything drier, and the matte finish works on virtually every style. If you're new to Evo's styling range, this is a very good starting point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077742849,"sku":"EVSTSTY105","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dfe9e04c-ef94-4fa8-a306-d8e12dcc9b3d.jpg?v=1715926362"},{"product_id":"evo-haze-styling-powder-50ml-net-wt-10g","title":"Evo Haze Styling Powder (50ml\/net wt 10g)","description":"\u003cp\u003eEvo Haze Styling Powder is a super-lightweight styling powder that adds instant texture, volume, and matte lift to hair without residue. Ideal for fine, limp, or low-volume hair, this versatile powder absorbs excess oil, enhances body, and creates touchable texture from roots to ends. Apply directly to dry hair to build volume and separation or to refresh style between washes.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially fine or limp hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003eAnyone looking for body and matte finish without heaviness\u003c\/li\u003e\n\u003cli\u003ePeople who want a reworkable, touchable style without residue\u003c\/li\u003e\n\u003cli\u003eIdeal for short or medium styles, messy looks, and lived-in texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and lift at the roots\u003c\/li\u003e\n\u003cli\u003eTouchable, matte texture that enhances style definition\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil to refresh hair between washes\u003c\/li\u003e\n\u003cli\u003eFlexible, residue-free finish, easy to re-style during the day\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate-free, paraben-free option\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThis light powder uses fine particulates like silica silylate to lift and separate strands, creating body and texture without weight. It acts similarly to a fine hair-texturing powder: by absorbing oil and adding grip, it gives hair a fuller appearance and helps styles hold longer without stiffness.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShake gently before use.\u003c\/li\u003e\n\u003cli\u003eApply to dry hair - focus on the roots for maximum lift.\u003c\/li\u003e\n\u003cli\u003eMassage with fingertips to distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eUse light amounts and build gradually for desired texture.\u003c\/li\u003e\n\u003cli\u003eRefresh volume anytime by applying a small amount between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Haze Styling Powder because it delivers natural-looking volume and texture without heaviness or residue — exactly what many men with fine or flatter hair are searching for. Whether you’re creating tousled everyday styles or adding instant lift at the crown, Haze gives you body and shape with touchable finish and reworkable flexibility. It’s one of our go-to texturizing tools in the Evo range for guys who want effortless, lived-in looks that still feel intentional.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat is styling powder and how is it different from dry shampoo?\u003c\/strong\u003e\u003cbr\u003eStyling powders like Evo Haze are designed to add texture, volume and grip, whereas dry shampoo focuses on absorbing oil to refresh hair. Haze also acts like a subtle dry shampoo while providing lift and matte texture.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this powder good for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes - it’s especially helpful for fine or limp hair because it lifts at the roots and adds body without heaviness or waxy finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on curly or thick hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. While it shines with fine hair by giving noticeable lift, it also works to add matte texture and separation to thicker and wavier hair types.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair sticky or chalky?\u003c\/strong\u003e\u003cbr\u003eHaze is formulated to avoid residue. Apply a light amount and build slowly - if you use too much at once it may show more visibly, so start with less and add as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-style throughout the day?\u003c\/strong\u003e\u003cbr\u003eYes - one of the benefits of styling powder is that it’s reworkable. You can add a bit more during the day to refresh volume and lift.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":31250734055539,"sku":"EVSTSTY108","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Haze.jpg?v=1649647329"},{"product_id":"evo-salty-dog-cocktail-beach-spray-200ml","title":"Evo Salty Dog Salt Spray (Size Options)","description":"\u003cp\u003eEvo Salty Dog Salt Spray is a lightweight texturizing spray that delivers beach-inspired texture, body, and separation with a matte finish - without the stickiness, crunch, or residue of traditional salt sprays. Designed to enhance natural movement and definition, it’s perfect for anyone looking to add effortless volume and texture to short, medium, or shag-inspired styles. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGive your hair that fresh from the \u003cstrong\u003ebeach malleability\u003c\/strong\u003e with a look of natural creation; be wind blown; be interesting; be the urban fisherman... you salty dog, you.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHair needing lift and texturized body\u003c\/li\u003e\n\u003cli\u003eFine to medium hair types that lack natural texture\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a matte, lived-in look\u003c\/li\u003e\n\u003cli\u003eGreat for short and layered styles, beachy waves, and undone texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates natural, beach-inspired texture and separation\u003c\/li\u003e\n\u003cli\u003eAdds lift and body without weight or stickiness\u003c\/li\u003e\n\u003cli\u003eMatte finish for effortless, lived-in looks Helps refresh styles between washes\u003c\/li\u003e\n\u003cli\u003eWorks as a lightweight base before styling or finishing \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e1\/5 hold factor and 1\/5 shine factor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eSalty Dog uses sea salt and texture-enhancing particles to create lift and grip, giving hair a lived-in, undone style that looks natural rather than stiff. Unlike heavy texturizers that weigh hair down, this formula keeps hair light, touchable, and full of movement, making it great for everyday looks as well as layered or shag haircuts.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Salty Dog Salt Spray because it delivers real texture without the crunch or residue so many salt sprays leave behind. It’s one of our best-selling picks for men who want effortless volume and a “just stepped off the beach” finish - without relying on heavy products or complicated routines. Paired with the right shampoo and conditioner, Salty Dog gives structure to hair that’s lacking natural body while remaining light and reworkable. Perfect for everyday looks or casual, textured grooming.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat’s the difference between Salty Dog and dry shampoo?  \u003c\/strong\u003eSalty Dog adds texture and body by enhancing grip and separation — while dry shampoo primarily absorbs oil. You can use them together for refreshed texture with oil control.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use this on thick hair?\u003c\/strong\u003e  Yes - while it’s especially effective for fine or medium hair, it also adds soft texture and body to thicker hair without stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair crunchy?  \u003c\/strong\u003eNo - Salty Dog is formulated to add texture without the crunchy feel common to old-school salt sprays. Apply lightly and build as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on damp and dry hair?\u003c\/strong\u003e  Absolutely. Spraying on damp hair followed by scrunching helps encourage lift and volume; spraying on dry hair refines texture and adds definition.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it good for curly or wavy hair?  \u003c\/strong\u003eYes - it enhances natural movement and definition, making it a good option for wavy or tousled looks.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"200ml","offer_id":37806519091390,"sku":"EVSTSTY110","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":37806519124158,"sku":"EVSTSTY129","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Salty_Dog.jpg?v=1649645682"},{"product_id":"imperial-blacktop-pomade-177g","title":"Imperial Blacktop Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products has spent decades refining a lineup built on one principle: make products that do exactly what barbers and their clients actually need. The team behind the brand brings a combined 30 years of professional barbershop experience to every formula, and Blacktop Pomade is one of their most specific and considered solutions - a product that addresses something most grooming brands quietly ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Salt and pepper, grey, and lighter coloured hair; curly and wavy hair; anyone who wants to cover grey partially while maintaining a strong, polished style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlacktop Pomade is Imperial's most distinctive styling product, and deliberately so. It does everything Classic Pomade does in terms of hold, finish, and washout behaviour, but with the addition of a black tint from Black Iron Oxide and Red #40 that deepens hair colour, makes styles look more dramatic, and covers up to 60% of grey hair per application. It's designed specifically for salt and pepper or lighter coloured hair where the tinting effect is most visible and most effective. For naturally dark or black hair, the tint won't be visible and Classic Pomade is the better choice. Like Classic, hold strength is adjustable based on hair dampness, dry hair delivers maximum hold with the most intense tint, while damp hair gives a softer hold and a slightly more subtle colour effect. The tint washes out completely in the shower, so there's no commitment beyond the day, no staining, and no buildup. One practical note worth flagging: because Blacktop is water-based, take care around light coloured clothing and in wet or sweaty conditions, as the tint can transfer if the product gets wet before it's fully set.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlacktop is for anyone with salt and pepper, grey, or lighter coloured hair who wants to deepen and darken their look without committing to a dye. It works particularly well on curly and wavy hair, where the tint adds drama and definition to natural texture. If you've been using Classic Pomade and want to try something with more visual impact, Blacktop delivers the same fundamental hold and washout experience with the added dimension of colour. It's not recommended for dark brown or black hair, where the tinting effect simply won't show.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strong hold\u003c\/strong\u003e (7\/10) that delivers consistent, all-day structure across most hair types, with hold strength adjustable based on how damp the hair is during application.\u003c\/li\u003e\n\u003cli\u003ePVP provides the structural hold backbone, creating a flexible polymer network that keeps styles in place throughout the day without stiffening or flaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Iron Oxide\u003c\/strong\u003e provides the black tint that deepens hair colour, enhances darker tones, and\u003cstrong\u003e covers up to 60% of gray hair per application\u003c\/strong\u003e for a more dramatic, intentional look.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring \u003cstrong\u003esmooth, even distribution \u003c\/strong\u003ewithout dragging or clumping through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine\u003c\/strong\u003e (3\/10) finish is polished without crossing into greasy territory, keeping the overall look clean and refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTint is fully temporary\u003c\/strong\u003e and washes out completely in the shower with no residue, no staining of the scalp, and no lasting colour commitment. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling, a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks particularly well on curly and wavy hair\u003c\/strong\u003e, where the added tint enhances natural texture and adds visual depth and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based and fully water-soluble\u003c\/strong\u003e, rinses out cleanly with no degreasing shampoo required.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an \u003cstrong\u003eantimicrobial preservative\u003c\/strong\u003e, the same naturally occurring compound found in blueberries used in Classic Pomade to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals, all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until evenly covered. For a stronger hold and more intense tint, apply to dry hair starting at the roots and work through to the ends, then style with a comb. For a softer hold and a more subtle colour effect, apply to towel-dried damp hair instead. Style as usual and allow to set before getting the hair wet. Take care around light coloured clothing and in wet or sweaty conditions before the product has fully set, as the water-based tint can transfer if exposed to moisture. The tint washes out completely in the shower at the end of the day, no special shampoo required. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlacktop is the product that makes gray hair a style choice rather than something to manage. The tinting effect is genuinely effective at covering salt and pepper tones, and because it washes out completely every time, there's zero commitment involved. It holds as well as Classic Pomade, looks as clean, and adds a layer of visual impact that no other product in the Imperial range delivers. If your hair has been going gray and you've been curious about darkening it without the permanence of a dye, this is the most low-stakes, high-reward way to try it. Highly recommended for curly and wavy hair in particular, where the tint adds real depth and drama to natural texture.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":1338148356109,"sku":"IMP-BP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":3089042113,"sku":"IMP-BP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5fbf9937-2d35-494d-8e4d-5a6f6c98ef8a.jpg?v=1751747073"},{"product_id":"imperial-fiber-pomade-177ml","title":"Imperial Fiber Pomade (Size Options)","description":"\u003cp\u003eThe team behind Imperial Barber Products spent a combined 30 years working in barbershops across Los Angeles, London, and New York City before putting their name on a single product. That background shaped everything - the insistence on cosmetic-grade ingredients, the focus on genuine performance over marketing claims, and the decision to test every formula on real clients before releasing it. The result is a range that barbers actually reach for, not just stock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and fresh \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Best Fo\u003c\/strong\u003er: All hair types and lengths; textured, piecey, and bed-head styles; slickbacks; anyone who needs a product that resets easily throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Classic Pomade is Imperial's heavyweight, Fiber Pomade is its all-rounder. Where Classic locks styles in with maximum grip and minimal shine, Fiber flips the equation - medium hold, high shine, and a pliability that makes it one of the most versatile products in the lineup. The defining feature is the extra-long custom texture fibers, which are noticeably more exaggerated than the fibers found in a typical fiber grease. These give the hair genuine separation, thickness, and a pulled-apart texture that lighter creams and standard pomades can't replicate. VP\/VA Copolymer provides a flexible hold structure that keeps hair in place without stiffening, while Mica and Titanium Dioxide are responsible for the high, reflective shine that makes this the go-to for anyone chasing a polished, wet-look finish. Petrolatum contributes a conditioning smoothness to the formula that enhances the shine and adds slip during application. Applied to towel-dried damp hair it delivers that classic slicked-back high-shine look; applied to drier hair it leans more textured and piecey. Either way, a few drops of water is all it takes to reactivate and restyle from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade works across all hair types and is one of the few products in the Imperial lineup that genuinely suits everyone from fine to thick, short to medium-long. It's particularly well suited to anyone who wants a high-shine finish with real texture and separation rather than a flat, slicked look. The exceptional reworkability makes it ideal for people who restyle throughout the day - commuters, anyone who wears a helmet, or anyone whose hair needs a reset between morning and evening. For maximum hold with less shine, Classic Pomade is the stronger option. For zero shine and a more natural look, the Matte Pomade Paste is the better fit.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, pliable hold \u003c\/strong\u003e(6\/10) that keeps hair in shape without locking it rigidly - VP\/VA Copolymer builds a flexible polymer structure that holds while staying soft and reworkable all day.\u003c\/li\u003e\n\u003cli\u003eExtra-long custom texture fibers are more exaggerated than a standard fiber grease, creating genuine separation, piecey definition, and thickness that lighter products simply can't deliver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish is driven by Mica and Titanium Dioxide, which reflect light evenly across the hair for a polished, wet-look result that holds its gleam throughout the day.\u003c\/li\u003e\n\u003cli\u003ePetrolatum adds a smooth, conditioning quality to the formula, enhancing shine and providing slip during application without the heaviness of a traditional petroleum-based grease.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil helps distribute the formula evenly through the hair, ensuring a consistent finish from root to tip without clumping or uneven texture.\u003c\/li\u003e\n\u003cli\u003eShine and hold are adjustable based on hair dampness - damp hair gives a higher shine and a slightly softer hold, while drier hair shifts toward more texture and definition.\u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula resets with just a few drops of water, making it ideal for helmets, hats, or any situation where hair needs a mid-day restart without reapplying.\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and lengths - one of the most universally applicable products in the Imperial range.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and rinses out cleanly with no residue or buildup at the end of the day.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and paraben-free.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and work between your palms until evenly distributed. Apply to towel-dried damp hair for best results - start at the roots and work through to the ends, then style with a comb for a slicked-back look or use your fingers for a more textured, piecey finish. For more shine, apply to slightly wetter hair, but avoid applying to soaking wet hair as it will significantly reduce hold. To restyle mid-day, add a small amount of water to your palms and work back through the hair - the formula reactivates easily and gives a fresh result without needing to reapply. For added volume and strength, use a small amount of Imperial Gel Pomade as a base first, blow dry, then finish with Fiber on top.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade earns the all-rounder title honestly. It's the product we'd hand to someone who isn't sure where to start with Imperial's range, because it works well on almost any hair type and covers a wide enough territory between hold and shine to suit most everyday styles. The reworkability is genuinely impressive - a quick splash of water and your hair resets completely, which is a bigger practical advantage than it sounds if you're going from the gym to the office or pulling off a helmet on a regular basis. If Classic is your hold-first product, Fiber is your everyday go-to.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089102337,"sku":"IMP-FP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":1338185875469,"sku":"IMP-FP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_f8fbc3af-4509-4ae2-8a08-e35fc8110077.jpg?v=1697665485"},{"product_id":"imperial-classic-pomade-177g","title":"Imperial Classic Pomade (Size Options)","description":"\u003cp\u003eBuilt by barbers, for barbers - and eventually for everyone else who wanted their hair to actually stay where they put it. Imperial Barber Products was founded by a team with a combined 30 years of barbershop experience across Los Angeles, London, and New York City, and every product they make carries that professional pedigree. Their philosophy is simple: utilitarian, premium grooming products that perform at the highest level, crafted with cosmetic-grade ingredients and tested on real clients in real barbershops before they ever hit a shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented \/ Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; pompadours, slickbacks, side parts, and any classic style that needs serious hold to stay put all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClassic Pomade is where Imperial Barber's reputation was built. It's their best-selling, longest-running product, and the one that earned the customer-given title of the strongest holding water-based pomade on the market - a claim it has been living up to in barbershops worldwide for over a decade.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively straightforward: a water-based pomade that applies smoothly and evenly, delivers a strong, consistent hold from morning to night, and rinses out completely with water at the end of the day. No petroleum, no grease, no residue. PVP provides the structural backbone of the hold, while PEG-7 Hydrogenated Castor Oil contributes conditioning slip that keeps application smooth and prevents the formula from feeling stiff or coated on the hair. The hold level is also adjustable - dry hair gives you the strongest grip and the least shine, while applying to damp hair softens both the hold and the finish for a more relaxed result. It's also water-reactivatable, meaning a few drops of water mid-day is enough to reshape and restyle without starting from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade is for anyone who needs serious, reliable hold and doesn't want to think too hard about it. It works across all hair types and lengths, but it earns its reputation most on thick, coarse, or stubborn hair that defeats lighter products by lunchtime. If you're chasing a tight pompadour, a clean slickback, or a classic side part that holds in any conditions, this is the product the barber would reach for. For more shine with similar hold, the Imperial Fiber Pomade is worth a look. For volume-building and a cocktail approach, pairing Classic with the Gel Pomade is Imperial's own recommendation. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) that delivers consistent, all-day structure without going stiff, flaky, or crunchy — the kind of hold that actually earns the word industrial-strength.\u003c\/li\u003e\n\u003cli\u003ePVP forms the structural core of the formula, creating a flexible polymer network around the hair that holds shape firmly while remaining reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring the pomade distributes smoothly and evenly without clumping or dragging through the hair.\u003c\/li\u003e\n\u003cli\u003eHold and shine are fully adjustable based on hair dampness - dry hair delivers maximum hold and minimum shine, while damp hair gives a softer hold with a slightly more luminous finish. \u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula means a small amount of water is all you need to loosen, reshape, and restyle mid-day without reapplying from scratch. \u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) finish is polished enough to look intentional but understated enough to suit professional environments, classic styles, and anyone who prefers their hair to look like hair rather than a product demonstration. Water-based and fully water-soluble - rinses out completely at the end of the day with no residue, no degreasing shampoo, and no multiple wash cycles.\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types from fine to coarse, and suits a wide range of styles from tight traditional pompadours to contemporary side-swept looks.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an antimicrobial preservative - it's a naturally occurring compound found in several fruits including blueberries, and is the only paraben in the Imperial lineup, used specifically in this formula to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth - start with less and build up, as this formula is more concentrated than it looks. For maximum hold and minimum shine, work into completely dry hair starting at the roots and distribute evenly through to the ends, then style with a comb. For a softer hold and slightly more shine, apply to towel-dried damp hair instead.\u003c\/p\u003e\n\u003cp\u003eTo restyle throughout the day, add a few drops of water to your palms and work back through the hair - the formula reactivates easily and gives you a fresh start without reapplying.\u003c\/p\u003e\n\u003cp\u003eFor extra hold and volume, use the Imperial Gel Pomade as a base first, blow dry, then finish with Classic on top. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade has been a staple on our shelves because it's one of those rare products that does exactly what it promises, every single time. The hold is genuinely strong - not marketing-strong, actually strong - and the fact that it washes out cleanly with water alone makes it practical for daily use in a way that oil-based alternatives simply aren't. If you've been cycling through pomades looking for something that keeps up with your hair, this is the one that's been quietly holding pompadours and slickbacks in place in barbershops around the world for over a decade. Start here and you'll understand why it's Imperial's flagship.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089126081,"sku":"IMP-CP","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029501901,"sku":"IMP-CP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_db5ea03a-f7b4-4e0a-b1dc-9de145ef70cb.jpg?v=1697665499"},{"product_id":"imperial-matte-pomade-paste-113-4g","title":"Imperial Matte Pomade Paste (Size Options)","description":"\u003cp\u003eOn it — great ingredient list, lots to work with here. Writing now. SEO Page Title Imperial Barber Matte Pomade Paste | Light-Medium Hold Natural Finish Hair Paste | MASC SEO Meta Description Imperial Barber Matte Pomade Paste. Light-medium hold, zero shine, natural finish. Plant-based ingredients strengthen \u0026amp; volumise. Shop at MASC - Canada's grooming destination. Description Imperial Barber Products grew out of decades of hands-on barbershop experience - a team that has spent careers behind the chair understanding what products actually need to do, not just what they say on the label. Every formula in the lineup was developed with that same craft-first mentality: cosmetic-grade ingredients, real-world testing, and a genuine focus on utility over gimmick. Matte Pomade Paste is a perfect example of that philosophy in action.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10 shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; loose, messy, and bed-head styles; groomed business looks; anyone who wants zero shine with natural-looking texture and control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMatte Pomade Paste is Imperial's most natural-looking finish product - the one you reach for when you want your hair to look like it's just doing its thing rather than being styled. The light-to-medium hold gives enough structure to keep a style in place without weighing the hair down or leaving it feeling coated, and the zero-shine matte finish means what you see is just your hair at its best, no gloss or polish in sight.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one stand out from a standard matte paste is the ingredient story behind it. Carnauba Wax provides the flexible hold backbone alongside Ozokerite Wax, while a botanical complex of Green Tea Extract, Bamboo Extract, Horsetail Extract, and Organic Rice Syrup works to strengthen, protect, and volumize the hair over time. Squalane and Glycerin keep moisture locked in so the hair doesn't feel dry or stripped underneath the hold, and Tocopherol (Vitamin E) adds antioxidant protection to keep hair healthy with daily use. Applied to dry hair it delivers a loose, piecey, effortless look; applied to damp hair and combed through it gives a cleaner, more controlled result that still reads as completely natural.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is ideal for fine or thinner hair that gets weighed down easily by heavier products, and for anyone who wants texture and definition without any shine whatsoever. It covers a wide stylistic range - from genuinely messy bed-head looks to clean, groomed business styles - making it one of the more versatile options in the Imperial lineup for everyday wear. If you need more hold with the same natural aesthetic, stepping up to Classic Pomade on dry hair gets you closer to that territory. For high shine with a similar level of hold, Fiber Pomade is the natural alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-medium hold\u003c\/strong\u003e (4\/10) that keeps styles looking natural and effortless - Carnauba Wax and Ozokerite Wax provide a flexible, buildable hold structure that controls without stiffening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue zero-shine matte finish\u003c\/strong\u003e (0\/10) means the result looks entirely like your own hair - no gloss, no polish, no giveaway that there's product in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Oleifera) protects hair from environmental damage including UV exposure and free radicals, making this a smart daily-use product for anyone regularly outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract \u003c\/strong\u003eand \u003cstrong\u003eHorsetail Extract\u003c\/strong\u003e work together to strengthen existing hair strands and support scalp health, contributing to thicker, more resilient hair over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Rice Syrup\u003c\/strong\u003e adds natural volume and body to the hair, making it particularly effective for fine or thinner hair that needs a lift without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e deeply conditions and moisturises the hair shaft, keeping strands soft and healthy underneath the hold so the hair never feels dry or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and locks it in, maintaining hydration throughout the day and preventing the dryness that some matte formulas can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the hair against daily environmental stressors, supporting long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplies lightly and dries naturally\u003c\/strong\u003e without residue or heaviness - the formula genuinely doesn't weigh fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair\u003c\/strong\u003e with noticeably different results - dry for loose and piecey, damp and combed for clean and controlled.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until evenly distributed and slightly warm. For a loose, messy, effortless look, apply to dry hair and work through with your fingertips - don't over-distribute, as a little unevenness adds to the natural result. For a cleaner, more controlled no-shine look, apply to towel-dried damp hair instead and style through with a comb. Build hold gradually by starting with less product and adding more if needed - this formula is lighter than it looks and a little goes a long way on finer hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is the product for anyone who wants to look put-together without looking like they tried. The zero-shine finish is genuinely natural rather than flat or dull, and the botanical ingredient list - Green Tea, Bamboo, Horsetail, Rice Syrup - does real work on hair health over time rather than just sitting there. It's also one of the most forgiving products in the Imperial range, covering everything from a deliberately messy Saturday look to a clean business style without skipping a beat. If you've been avoiding styling products because everything feels too heavy or too shiny, start here.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"141.7g","offer_id":3089171009,"sku":"IMP-MPP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029533581,"sku":"IMP-MPP-T","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_28069926-ee32-4e21-9bbb-9ef616a6e301.jpg?v=1697665477"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"lock-stock-barrel-preptonic-100ml","title":"Lock Stock \u0026 Barrel Preptonic Thickening Spray (100ml)","description":"\u003cp\u003ePreptonic is Lock Stock \u0026amp; Barrel's pre-styling tonic designed to solve a specific problem: hair that feels wispy, flat, and uncooperative straight out of the shower. Applied to towel-dried hair before any other styling product, it delivers a shot of volume, texture, and control that makes everything that comes after work harder and last longer. No stickiness, no flaking - just a fast-drying foundation that gives fine or thinning hair the backbone it needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Thickening Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, thinning, or limp hair needing volume and styling control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFine, thinning, or low-density hair that loses its shape quickly after washing. Also a smart addition to any styling routine that relies on volume - use it as a base layer before your clay, putty, or creme to amp up the result and extend hold throughout the day.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens each strand for immediate and cumulative volume\u003c\/li\u003e\n\u003cli\u003ePVP\/VA Copolymer provides a lightweight, flexible structure that supports styling without stiffness\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 conditions the hair and improves manageability, reducing static and frizz\u003c\/li\u003e\n\u003cli\u003eFast-drying formula prepares hair for styling without leaving any residue or tackiness\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone light styler or as a base layer under heavier styling products\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature fragrance - clean and refined, with a subtle aromatic character that sets the tone for the rest of your routine. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSpray onto towel-dried damp hair, applying section by section from root to tip. Work through with fingers and blow-dry or allow to air dry before applying any additional styling products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePreptonic is one of those products that makes everything else in your routine perform better. It's the step most people skip — and once they add it in, they wonder how they managed without it. If fine or thinning hair is something you're working with, pairing Preptonic with Reconstruct Shampoo and Volumatte is a genuinely powerful combination worth building a routine around.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3191977345,"sku":"LSB-PT100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/preptonic.jpg?v=1649648091"},{"product_id":"lock-stock-barrel-pucka-grooming-creme-100g","title":"Lock Stock \u0026 Barrel Pucka Grooming Creme (100g)","description":"\u003cp\u003ePucka is Lock Stock \u0026amp; Barrel's everyday grooming creme - the one you reach for when you want your hair to look good without looking like you spent too long on it. Its water-based formula delivers a medium, pliable hold with a natural finish that works with your hair's texture rather than masking it. Lightweight and reworkable, Pucka is the kind of product that suits almost anyone and almost any occasion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Grooming Creme\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, everyday styling and reworkable looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a reliable, no-fuss daily styler that keeps things looking natural and polished without going heavy or stiff. Works across hair types and lengths — great for those who like to restyle throughout the day without reapplying. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium pliable hold that keeps hair in place without locking it down\u003c\/li\u003e\n\u003cli\u003eNatural finish that enhances texture without adding unwanted shine or weight\u003c\/li\u003e\n\u003cli\u003eBeeswax and Microcrystalline Wax give a smooth, workable consistency that moulds easily\u003c\/li\u003e\n\u003cli\u003eCaprylic\/Capric Triglyceride conditions the hair as you style for a healthy, non-dry finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape and rework as needed\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm, refined signature scent - understated and clean, with a subtle aromatic warmth that fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and distribute evenly through dry or slightly damp hair. Style as desired. Build up gradually for more hold and definition. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePucka is the definition of a reliable daily driver. It doesn't shout about itself - it just works. The natural finish means it suits a wide range of styles and hair types, and the reworkable hold makes it forgiving for those who like to adjust their look throughout the day. A genuinely easy product to recommend.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192724673,"sku":"LSB-PU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_cbb88d97-0127-41fd-9b7c-1aab101caf38.jpg?v=1669914376"},{"product_id":"lock-stock-barrel-85-karats-original-clay-100g","title":"Lock Stock \u0026 Barrel 85 Karats Original Clay (100g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e85 Karats is the product that put Lock Stock \u0026amp; Barrel on the map — and it's easy to see why. This water-based original clay delivers long-lasting, flexible hold with a natural shine that works with your hair rather than against it. Versatile enough for everything from a polished side part to a more relaxed everyday style, 85 Karats is the kind of product that quietly becomes a non-negotiable part of the morning routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Flexible to Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially medium to thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants reliable, all-day hold without the crunch, flaking, or stiffness that cheaper styling products leave behind. Works across most hair types and styles - whether you're keeping things clean and structured or loose and lived-in.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting flexible hold that moves with your hair throughout the day\u003c\/li\u003e\n\u003cli\u003eNatural shine finish that enhances without looking overdone\u003c\/li\u003e\n\u003cli\u003eWater-based formula that rinses out cleanly without buildup\u003c\/li\u003e\n\u003cli\u003eWorkable and remouldable - restyle as needed without reapplying\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e85 Karats carries Lock Stock \u0026amp; Barrel's signature warm, refined fragrance with subtle woody and aromatic character - confident without being overpowering. How To Use Warm a small amount between palms and work evenly through dry or slightly damp hair. Style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e85 Karats has genuine heritage behind it — this is the product Lock Stock \u0026amp; Barrel built their reputation on, and it shows. The hold is reliable, the finish is clean, and it doesn't leave your hair feeling like it's been shellacked. If you're new to the brand, this is the one to start with.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192766529,"sku":"LSB-KA100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_1684a406-a354-4b34-8619-5afefefaef5d.jpg?v=1669914368"},{"product_id":"lock-stock-barrel-ruck-matte-putty-100g","title":"Lock Stock \u0026 Barrel Ruck Matte Putty (100g)","description":"\u003cp\u003eRuck is Lock Stock \u0026amp; Barrel's matte putty for those who like their hair to look like they didn't try too hard - even when they did. Built for texture and definition, it delivers a firm hold with a clean matte finish that keeps things looking natural and undone. Beeswax and Carnauba Wax give it a pliable, workable consistency that moulds easily and holds all day without stiffness or shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair, textured and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBest suited to shorter to medium length hair with a natural texture. Ideal for anyone who wants a messy, effortless style with enough hold to actually keep it in place - the kind of look that works as well in a boardroom as it does on the weekend. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold with a true matte finish for natural, texture-forward styles\u003c\/li\u003e\n\u003cli\u003eBeeswax and Carnauba Wax provide a pliable, workable consistency that doesn't go hard or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin (natural clay) adds texture and helps absorb excess oil for a cleaner finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape without reapplying\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature scent with a subtle aromatic edge - present without being distracting. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work through dry or slightly damp hair. Build texture and shape as desired. Start with less - you can always add more. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRuck is one of those products that earns its place on the shelf fast. The matte finish is genuinely matte - no unwanted shine sneaking through - and the hold is strong enough to mean it. If you're after that effortless textured look that actually lasts, Ruck delivers it consistently.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192796225,"sku":"LSB-RU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_bf3e0a0a-f844-4489-bcce-6a739b7193e2.jpg?v=1669914374"},{"product_id":"lock-stock-and-barrel-volumatte-powder-size-options","title":"Lock Stock and Barrel Volumatte Powder (10g)","description":"\u003cp\u003eVolumatte is one of those products that genuinely surprises people the first time they use it. A dry, free-flowing hair powder that liquefies the moment it touches your fingers - no chalky residue, no white cast, no mess. Just gravity-defying volume, serious texture, and a properly matte finish that lasts. Lock Stock \u0026amp; Barrel blended protein-infused water with a water-repelling silica to create something that works unlike anything else in the styling category. Sprinkle it in, work it through, and watch flat hair come to life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Hair Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or low-volume hair needing lift and texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with fine, flat, or thinning hair who wants noticeable lift and texture without the weight of a traditional styling product. Also brilliant as a finishing product layered over another styler to add grip and eliminate shine. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers gravity-defying volume and lift with a true matte finish\u003c\/li\u003e\n\u003cli\u003eSilica Silylate absorbs oil and excess moisture at the root for instant texture and lift\u003c\/li\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens the hair shaft for more substantial volume\u003c\/li\u003e\n\u003cli\u003eLiquefies on contact with fingers - no powdery residue or white cast\u003c\/li\u003e\n\u003cli\u003eLightweight formula adds texture without weighing hair down\u003c\/li\u003e\n\u003cli\u003eCan be used alone or layered over another styler for extra grip and matte finish\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eVirtually unscented - Volumatte is fragrance-free, making it a great option for those who are sensitive to scent or prefer to let their other grooming products do the talking. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSprinkle a small amount directly onto dry hair at the roots or mid-lengths. Work through with fingertips - the powder will liquefy on contact. Build up gradually and style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolumatte is the kind of product that earns a permanent spot in the bathroom cabinet. It's genuinely innovative - the texture, the way it liquefies, the lift it gives - and it delivers every time. If you've got fine or flat hair and nothing in your current routine is giving you the volume you're after, this is the one to try. Stacks brilliantly with 85 Karats or Ruck for a styled finish with serious staying power.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3832126898189,"sku":"LSB-VO10","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbvolumatte.jpg?v=1669914366"},{"product_id":"uppercut-deluxe-quiff-roller","title":"Uppercut Deluxe Quiff Roller","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eThe Quiff Roller is the tool that bridges the gap between a good haircut and a great style. A professional-grade round brush designed specifically for blow-drying volume, lift, and direction into the hair, it's the secret weapon behind the kind of polished, full styles that look like they required a lot more effort than they actually did. The barrel size is optimized for creating the classic quiff shape - rolling the fringe up and over with heat to set the volume in place - but it works just as effectively for smoothing, adding body, or directing any style that benefits from a little lift at the root. Firm, evenly spaced bristles grip the hair cleanly and release without snagging, and the handle is weighted for comfortable control throughout the blow-dry.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who blow-dries their hair and wants noticeably better results. The Quiff Roller is particularly useful for guys chasing volume and height in the fringe, or for anyone who has tried to recreate a barbershop finish at home and wondered why it never quite looks the same. The answer is almost always the brush. This is the one that makes the difference.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade round brush optimised for blow-drying volume, lift, and direction into the hair\u003c\/li\u003e\n\u003cli\u003eIdeal for creating and setting the classic quiff shape with heat\u003c\/li\u003e\n\u003cli\u003eWorks effectively for smoothing, adding body, and directing any style needing root lift\u003c\/li\u003e\n\u003cli\u003eFirm, evenly spaced bristles grip hair cleanly and release without snagging\u003c\/li\u003e\n\u003cli\u003eWeighted handle for comfortable, controlled blow-drying\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with any Uppercut Deluxe styling product for a complete barbershop-quality finish at home\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply your preferred Uppercut Deluxe pre-styling product such as Foam Tonic or Salt Spray to damp hair. Section the fringe area and roll the Quiff Roller under the hair, directing upward and away from the face while applying heat from a blow-dryer. Hold each section for a few seconds to set the volume in place before moving on. Finish with your preferred Uppercut Deluxe styling product to lock the style in.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost guys underestimate how much of a difference the right brush makes. You can have the best pomade in the world and still not get the result you want if you're blow-drying with the wrong tool. The Quiff Roller is a simple upgrade that pays off every single morning. If volume and lift are part of your style, this belongs on your bathroom shelf alongside your styling products.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237684353,"sku":"UP-015027","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_9e541790-7c77-483b-a4a8-68b0d353a1de.jpg?v=1694418520"},{"product_id":"uppercut-deluxe-featherweight-70g","title":"Uppercut Deluxe Featherweight (70g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eFeatherweight gets its name from its texture, not its performance. This is a lightweight fiber paste that delivers firm hold and low shine, making it one of the most versatile products in the entire Uppercut Deluxe range. Where heavier pomades can weigh the hair down, Featherweight lifts it. Plenty of tack means it grips and shapes with ease, adding volume and lift to styles that need a boost without any of the heaviness or stiffness you'd expect from a firm hold product. Quick-setting and clean to apply, it spreads easily through dry hair for even distribution right from the first rake-through. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh Lemongrass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; ideal for textured, pieced-out styles needing volume and lift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants firm hold without the weight or shine of a traditional pomade. Particularly good for finer hair that needs a volume boost, or for guys who want a textured, pieced-out style that still holds its shape throughout the day. Also a great option if you've found other firm hold products too heavy or too shiny for your taste.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold delivers all-day structure without stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eLow shine finish keeps hair looking natural and product-free\u003c\/li\u003e\n\u003cli\u003eLightweight fiber formula adds volume and lift rather than weighing hair down\u003c\/li\u003e\n\u003cli\u003ePlenty of tack for easy grip and shaping from the first application\u003c\/li\u003e\n\u003cli\u003eQuick-setting for efficient morning styling\u003c\/li\u003e\n\u003cli\u003eSpreads easily through dry hair for even, controlled distribution\u003c\/li\u003e\n\u003cli\u003eBuildable formula for adjustable hold and definition\u003c\/li\u003e\n\u003cli\u003eWater-based and easy to wash out with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eBright Fresh Lemongrass scent that's clean and energising\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair that has been washed with shampoo and conditioner. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Comb or rake through to shape, lifting as you go for extra volume and height in the fringe. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFeatherweight is the product that tends to surprise people the most. The lightweight texture makes it look like it won't do much, and then it holds all day. It's an especially smart pick for anyone with finer hair who has written off firm hold products because they flatten everything out. This one does the opposite. A genuinely underrated product in the Uppercut Deluxe range.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237856065,"sku":"UP000007","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_6accb9df-13c1-412f-9354-0fba6c8770ef.jpg?v=1754443654"},{"product_id":"uppercut-deluxe-pomade-100g","title":"Uppercut Deluxe Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eDeluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Smooth Coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, or curly hair; normal to thick; short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold locks classic styles in place all day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh shine finish inspired by traditional wax-based pomades, delivered without the washout hassle\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eCoats each hair individually for perfect tight comblines when combed\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle and locks in natural oils to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eWorks in thin, thick, straight, wavy, and curly hair types\u003c\/li\u003e\n\u003cli\u003eBuildable formula - layer up for extra hold or shine as needed\u003c\/li\u003e\n\u003cli\u003eSmooth Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":18601256058995,"sku":"UP-004997","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_993a7cfc-1c7a-4d8d-bc26-19364aaf9d18.jpg?v=1754443625"},{"product_id":"menscience-hair-styling-pomade-56-6g","title":"Menscience Hair Styling Pomade (56.6g)","description":"\u003cp\u003e\u003cstrong\u003eNOTICE:\u003c\/strong\u003e \u003cem\u003eMenscience Hair Styling Pomade is not currently in production, with not ETA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl and hold for a natural hairstyle. This versatile styling product provides structure, control and strong-hold without stiffness or residues and it's ideal for a wide variety of styles. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eDistribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean \u003cspan\u003ematte finish \u003c\/span\u003emakes the hair look natural and full of life. Washes off completely with water and it's infused with natural ingredients to protect and strengthen hair. \u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDefinition and Texture \u003c\/li\u003e\n\u003cli\u003eLong-lasting Hold \u003c\/li\u003e\n\u003cli\u003eNatural-Looking Styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":3243693185,"sku":"12051","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_pomade.jpg?v=1759777877"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"malin-goetz-sage-styling-cream-118ml","title":"(Malin+Goetz) Sage Styling Cream (Size Options)","description":"\u003cp\u003eThe styling product that works for everyone - because it doesn't try to do too much. The (MALIN+GOETZ) Sage Styling Cream is a flexible-hold cream built on botanical sage and chamomile oils, sweet almond oil, shea butter, and panthenol, delivering shine, definition, and frizz control without stiffness, residue, or that unmistakable \"styled\" look that dates itself by lunchtime. It conditions as it styles, works on wet or dry hair, and handles everything from a relaxed tousle to a slicked-back finish depending on how much you use and how you apply it. Cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types - fine, thick, curly, straight, colour-treated, or anything in between. Particularly well-suited to anyone who wants definition and shine without commitment to a specific style, and anyone dealing with frizz, flyaways, or hair that needs a little help looking intentional. Also an excellent post-blowdry finisher.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold that moves with your hair\u003c\/strong\u003e. This isn't a gel or a lacquer - it's a cream that gives your hair shape and definition while still feeling touchable, natural, and not at all like you've applied a product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine without grease\u003c\/strong\u003e. Phenyl trimethicone and sweet almond oil deliver a clean, healthy-looking shine that reads as well-conditioned hair rather than product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and flyaways durably\u003c\/strong\u003e. Sage and chamomile oils smooth the hair cuticle while shea butter seals moisture in, keeping frizz controlled throughout the day without reapplication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions while it styles\u003c\/strong\u003e. Panthenol and a full amino acid complex hydrate and strengthen hair with every use - so this is doing hair care work at the same time as styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on wet or dry hair\u003c\/strong\u003e. Applied to damp hair before blow-drying, it smooths and conditions. Applied to dry hair after, it finishes, defines, and tames. One product, two very different moments in the routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Rinses clean without leaving any waxy or tacky residue on hair or hands - which means it plays well with the Peppermint Shampoo's clarifying action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, herbal, and quietly earthy - sage done properly, with a soft chamomile warmth underneath that keeps it from being sharp. It's subtle in the hair rather than present, which is exactly right for a daily styling product - you shouldn't smell your styling cream all day.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSage Oil\u003c\/strong\u003e (Salvia Officinalis Oil) - A botanically-derived oil with hydrating and conditioning properties that helps smooth the hair cuticle, add shine, and provide the formula's signature herbal character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Ormenis Multicaulis Oil) - Soothing and conditioning, chamomile oil hydrates the hair shaft and scalp while contributing a gentle calming quality to the overall formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight, fast-absorbing emollient rich in oleic acid that nourishes the hair, adds shine, and contributes to the cream's smooth, non-greasy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - Rich in fatty acids, shea butter provides deeper conditioning for the mid-lengths and ends, sealing in moisture and helping to control frizz durably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003e(Vitamin B5) - Penetrates the hair shaft to hydrate from within, improving elasticity, softness, and manageability - the conditioning backbone of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Germ Oil \u003c\/strong\u003e(Triticum Vulgare Germ Oil) - Rich in vitamin E and fatty acids, wheat germ oil nourishes and strengthens the hair, adding lustre and helping to protect against breakage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair\u003c\/strong\u003e: work a small amount through damp hair before blow-drying to smooth, condition, and add volume. Comb to slick or tousle with fingers for texture. Run through the ends of curly hair for definition and bounce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair\u003c\/strong\u003e: smooth flyaways post-blowdry, refresh next-day hair, or add shine and definition throughout. Use a dime-sized amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew\u003c\/em\u003e: Mix a pea-sized amount with the Cilantro Hair Conditioner for added lightweight hydration in your style.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Sage Styling Cream is one of those products that sounds unassuming until you understand how many hair types and styling approaches it actually handles. It's the closest thing to a universal styling product we've found - genuinely useful for fine hair needing a little definition, thick hair needing frizz control, and curly hair needing bounce, all from the same tube. The travel size makes it easy to commit to trying it without a full investment, and the 118ml is almost always what people order next.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"113g","offer_id":3247406209,"sku":"MG-HC-302-04","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"30g","offer_id":23092506369,"sku":"71HC30230","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_0b804486-78d2-49d4-9ae7-11509666c802.jpg?v=1751604723"},{"product_id":"baxter-of-california-grooming-lotion-100ml","title":"Baxter of California Grooming Cream (100ml)","description":"\u003cp\u003eBaxter of California has been crafting men's grooming products in Los Angeles since 1965 — a brand built on the straightforward idea that good ingredients and honest formulation are all you really need. Paraben-free, barber-trusted, and refined over decades of real-world use.\u003c\/p\u003e\n\u003cp\u003eHold: Light (3\/10) Finish: Natural (3\/10) Base: Water-based — water-soluble, rinses clean Scent: Clean Herbal — subtle Fennel and Sage notes, light and barely-there Best For: All hair types, all lengths. Frizz control, smoothing, and light definition. Works as a standalone light styler or as a pre-styler before blow-drying and finishing with a stronger product\u003c\/p\u003e\n\u003cp\u003eThe Grooming Cream is the most conditioning styling product in the Baxter of California range - a light-hold formula built around a rich blend of nourishing oils and botanicals that smooth, soften, and tame hair as much as they style it. This is not a product for structured looks or all-day hold; it is for guys who want their hair to look and feel genuinely healthy and well-maintained, with just enough definition to read as intentional. The oil and botanical lineup here is one of the most impressive in the Baxter styling range: Shea Butter, Jojoba Seed Oil, Meadowfoam Seed Oil, and Grape Seed Oil provide deep conditioning, Sunflower Seed Oil and Aloe Barbadensis add lightweight moisture and calming properties, Fennel Oil and Sage Oil contribute scalp-toning and conditioning benefits, Hydrolyzed Quinoa and Hydrolyzed Linseed Seed strengthen and add protein support to the hair fibre, and Algae Extract and Calluna Vulgaris round out a botanical formula that is genuinely more thorough than most styling products at any price point. Petrolatum keeps a light hold structure in place while Dimethicone and Phenyl Trimethicone deliver the frizz-smoothing, shine-softening finish that makes this cream so effective as a finishing or pre-styling layer.\u003c\/p\u003e\n\u003ch2\u003eWho's It For \u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream suits anyone who wants a light, natural-looking result with healthy, well-conditioned hair rather than a strong or defined style. It works particularly well on wavy, curly, and frizz-prone hair where the conditioning oils and silicones can smooth and soften without the weight of a heavier product. On straight or fine hair it delivers a clean, effortless finish at the lightest possible hold. Use it as a standalone styler for casual, undone styles, or as a pre-styler before blow-drying and finishing with the Clay Pomade or Styling Paste for a more structured result. For more hold at a similar natural finish, the Cream Pomade or Styling Paste are the next steps up. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter deeply conditions and softens the hair during styling — one of the most nourishing ingredients in any Baxter styling product\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil closely mimics the skin's natural sebum, delivering skin-compatible moisture to the scalp and hair simultaneously\u003c\/li\u003e\n\u003cli\u003eMeadowfoam Seed Oil (Limnanthes Alba) provides a lightweight emollient layer that smooths and conditions without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eGrape Seed Oil delivers antioxidant protection and lightweight conditioning — fine enough not to weigh down finer hair types\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa and Hydrolyzed Linseed Seed add protein-based strengthening and fibre support — unusual ingredients for a styling cream that go beyond surface conditioning\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil tone and condition the scalp during application, making the Grooming Cream genuinely beneficial for scalp health as well as hair finish\u003c\/li\u003e\n\u003cli\u003eDimethicone and Phenyl Trimethicone smooth the hair cuticle and eliminate frizz - delivering a sleek, controlled finish on wavy and curly hair types\u003c\/li\u003e\n\u003cli\u003eAloe Barbadensis calms and hydrates both scalp and hair, adding a lightweight moisture layer that complements the richer conditioning oils\u003c\/li\u003e\n\u003cli\u003eAlgae Extract contributes trace minerals and conditioning compounds for overall hair vitality\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) improves hair flexibility and elasticity - reducing breakage during styling on finer or more fragile hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble, rinses cleanly with water alone, and leaves no residue between washes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a standalone styler: \u003c\/strong\u003eWork a fingernail-sized amount between your palms to warm and emulsify, then apply to damp or towel-dried hair from roots to ends. The lighter the hold, the more evenly it needs to be distributed - take your time working it through. Finish with fingers for a natural, undone result or a wide-tooth comb for slightly more definition. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Apply to damp hair before blow-drying, then follow with your styling product of choice once dry. The conditioning oils and silicones create a smooth, frizz-resistant base that makes the finishing product easier to work in and longer-lasting. Use on dry hair for a smoothing, finishing touch on already-styled hair. Rinses cleanly with warm water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Grooming Cream earns its place in the Baxter range because it does something the other styling products don't — it prioritizes the condition of the hair as much as the style. The oil and botanical lineup reads more like a leave-in treatment than a styling product, and the result is hair that looks genuinely healthy rather than just held. It is the product for guys whose hair needs moisture, smoothing, or frizz control more than it needs structure, and it is the pre-styler we'd reach for first before blow-drying and applying anything stronger. The Hydrolyzed Quinoa and Linseed Seed protein support is a notably thoughtful addition for a styling cream and speaks to the overall quality of the Baxter formulation approach. Light on hold, rich on conditioning — a different kind of styling product that fills a real gap in the range.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":4238023489,"sku":"P1317101","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Grooming-Cream.jpg?v=1649645968"},{"product_id":"triumph-disaster-coltrane-clay-95g","title":"Triumph \u0026 Disaster Coltrane Clay (65g)","description":"\u003cp\u003eStyle is a state of mind, thoughts determine character and our actions define us. When it comes to crafting a look and a personal style, T\u0026amp;D believes in wearing your heart on your sleeve and shooting for the end zone. T\u0026amp;D built Coltrane clay to deliver on just such an ethos. It’s for anyone who understands that the best way to get to the dance is to ride along with the band. \u003c\/p\u003e\n\u003cp\u003eUtilizing White Clay and Beeswax mixed with Pracaxi oil and a splash of Brazil wax this \u003cspan style=\"font-weight: bold;\"\u003emedium hold clay\u003c\/span\u003e is designed to create the perfect hold for those who want a \u003cspan style=\"font-weight: bold;\"\u003ematte\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003efirm\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003ehealthy wave\u003c\/span\u003e that is flexible enough to mould your own way, but strong enough to keep it that way.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eKaolin\/China Clay\u003c\/span\u003e Is soft white clay named after the hill in China (Kao-ling) where it was first mined. Used for centuries to make Chinese porcelain when kaolin is mixed with water it can be molded under pressure, the shape is retained after the pressure is removed making it a fantastic base for styling clay – thanks Coltrane.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Made by our humble little friends to raise and nourish their young, the benefits to our hair are plentiful. Visually it adds texture and volume making it appear stronger and thicker which means it is easier to mould and style. Beeswax assists in preventing split ends whilst delivering shine and natural protection from the elements – it’s like the best older brother you ever had. Beeswax has your back.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePracaxi Oil\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e - Found in the deepest darkest Amazon Pracaxi oil is obtained by a natural (Chemical Free) cold press process that draws the oil from the seeds and flesh. \u2028The secrets of the Pracaxi seed have been widely known in the Amazon for generations where it has been used on anything from acne and burns to body and hair oil. In Coltrane it is an awesome conditioning agent and works in combination with the waxes and clays to leave hair feeling smooth and soft. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e Work a small amount of Coltrane Clay through dry or damp hair. Walk tall, run strong, fight the good fight.\u003c\/div\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":39953262215358,"sku":"TDCOLC95","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/IMG-7213.jpg?v=1707277784"},{"product_id":"triumph-disaster-ponsonby-pomade-95g","title":"Triumph \u0026 Disaster Ponsonby Pomade (65g)","description":"\u003cp\u003ePonsonby Pomade is a \u003cspan style=\"font-weight: bold;\"\u003ewater based\u003c\/span\u003e, \u003cspan style=\"font-weight: bold;\"\u003enutrient rich product \u003c\/span\u003ethat treats the hair and scalp while you use it.\u003c\/p\u003e\n\u003cp\u003eSangre de cargo or '\u003cspan style=\"font-weight: bold;\"\u003eDragon’s Blood\u003c\/span\u003e' is a natural tree resin that combines with Harakeke (NZ Flax oil) to treat and balance the scalp while Argan oil attacks split ends and promotes healthy hair growth - in one wave of the metaphorical comb, Ponsonby Pomade is redefining the category, proving that a pomade can both style your hair while also protecting it from damage, calming the scalp with natural, active ingredients that leave both hair \u0026amp; scalp feeling clean and healthy. \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eHold factor\u003c\/span\u003e - medium with a high shine suitable for a wide range of looks and styles. We have used a bespoke slightly medicinal fragrance to evoke sweat, spice mystery and in an effort to avoid having you smell like a toffee.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eWater based\u003c\/span\u003e which means that it’s water-soluble and that it can easily be washed out, but is still weather resistant. Non greasy, no unwanted build-up.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: bold;\"\u003eNo petroleum\u003c\/span\u003e means it’s easy on the earth and easy on your head whilst delivering and maintaining perfect shape and hold.\u003c\/p\u003e\n\u003cp\u003eWith a nod to Auckland’s artery of style Ponsonby Pomade aims to turn heads with the same ethos that the patrons of Auckland’s Ponsonby Road have displayed for generations, that is, work hard, play harder and look great at both.\u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eKEY INGREDIENTS: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eDragons blood\u003c\/span\u003e – is a topical aid found in the Amazon that is good for just about anything bad that can happen to skin. Cuts, bites, burns, stings, rashes, abrasions, sores, and wounds of all kinds benefit from application of this wonder product. So apart from having the coolest name of any ingredient on the planet it is also delivers when it needs to, in this case calming and healing the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHarakeke\u003c\/strong\u003e (NZ Flax)\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – a natural emulsifier that binds the product and assists hold, it is rich in linoleic acid, effective in cell regulation and skin barrier repair. People have used Harakeke Flax for centuries as a treatment for internal and external ailments. It has a high quantity of natural polysaccharides D-xylose and D-glucuronic acid all extremely effective in hydrating the skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e – Argan oil acts as a moisturiser for the scalp to fight dandruff and dry scalp. It can also promote the growth of healthy, strong hair as opposed to thin, brittle hair. It can even undo some of the damage done through chemical treatments and dyes, and can be used to treat split ends, Argan (or Moroccan oil) truly is a wonder ingredient for hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS:\u003c\/strong\u003e Work a small amount of Ponsonby Pomade through dry or damp hair. Walk tall, run strong.\u003c\/p\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":14763882971251,"sku":"TDPONP95","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_ab376edc-af2b-4193-879f-1be2acbe5b26.jpg?v=1705188793"},{"product_id":"copy-of-brickell-daily-strengthening-shampoo-options","title":"Brickell Flexible Hold Wax Pomade (59ml)","description":"\u003cp\u003eThe Flexible Hold Wax Pomade is Brickell's most versatile styling product - and the one most often recommended for men who are new to pomade or want something that works across multiple hair lengths, textures, and styles without committing to a specific look. The beeswax base provides a hold that keeps hair in place without rigidity, allowing the hair to move naturally and be restyled through the day without crumbling or losing structure. Castor oil and neem seed oil condition the hair as you style. Shea butter and vitamin E nourish the follicle and scalp. The natural shine finish adds polish without looking overdone - professional but not heavily styled. It also works on beards, making it a genuine two-in-one tool for men managing both head and facial hair.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types. Particularly suited to men with wavy hair, classic cuts, fades, or medium-length styles who want a product that holds without rigidity and allows for reworking throughout the day. Also effective on beards for light shaping and conditioning. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eFlexible \/ Low-Medium \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural Shine \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eNatural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, wavy hair, classic cuts, medium-length styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eDry or slightly damp hair \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Beeswax Hold\u003c\/strong\u003e - Provides all-day hold without stiffness - the hair stays in place but moves naturally and can be restyled with just your fingertips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Shine Finish\u003c\/strong\u003e - Adds a polished, healthy-looking shine without the high-gloss, wet look of gel-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor \u0026amp; Neem Seed Oil Conditioning\u003c\/strong\u003e - Two oils with established hair-health credentials that condition the hair shaft while you style, preventing the dryness that most waxes cause over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Vitamin E Nourishment\u003c\/strong\u003e - Support scalp health and hair follicle strength through the styling process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard Compatible\u003c\/strong\u003e - Works equally well applied to a beard for light shaping, control, and conditioning. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Rinseable Formula\u003c\/strong\u003e - Rinses out cleanly with the Daily Strengthening Shampoo - no buildup, no residue over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides a durable, flexible hold that lasts all day without rigidity or stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil\u003c\/strong\u003e (Ricinus Communis) - Conditioning oil that nourishes the hair shaft and supports healthy hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeem Seed Oil \u003c\/strong\u003e(Melia Azadirachta)* - Scalp-nourishing oil with antimicrobial properties that support a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii)* - Rich emollient that conditions and protects the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003e(Rosmarinus Officinalis)* - Botanical that supports scalp circulation and hair growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba) - Lightweight conditioning oil that improves shine and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol) - Antioxidant that protects the hair from oxidative damage during and after styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip - start with less than you think you need. Warm between the palms for 5-10 seconds to soften the wax. Apply to dry or slightly damp hair, starting at the sides and back, then work through the top. Style with fingertips for natural texture, or use a comb or brush for more defined looks. Rework throughout the day by wetting fingertips with a small amount of water. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Flexible Hold Wax Pomade is the entry point into the Brickell styling range - a low-commitment, high-versatility product that works for almost any style at almost any length. If you're unsure which pomade to try first, start here. For more hold, move to the Strong Hold Texturizing Pomade or Styling Clay Pomade. For more definition without extra shine, try the Shaping Paste Pomade.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":18096106113,"sku":"FPO134-W","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Pomade.jpg?v=1649643325"},{"product_id":"hanz-de-fuko-scheme-cream","title":"Hanz de Fuko Scheme Cream (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that designs products to do more than one job well - and Scheme Cream is one of the clearest examples of that in the range. A medium-hold styling cream that works on wet or dry hair, doubles as a pre-styler under other products, and delivers a natural demi-shine finish that looks like your hair is just doing that on its own.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Demi-Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; natural, textured, and relaxed styles on wet or dry hair; pre-styling base under other products \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScheme Cream is the most versatile product in the Hanz de Fuko styling range. On wet hair it provides soft control with a natural, lived-in finish that dries down without stiffness. On dry hair it delivers medium hold with humidity resistance and a demi-shine finish that reads as natural rather than styled. Used as a pre-styler before another Hanz de Fuko product, it builds a conditioning base that amplifies grip and adds longevity to whatever goes on top. One jar, multiple applications, no wasted shelf space.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eScheme Cream suits anyone who wants a reliable, low-fuss styling product that adapts to how they use it. It's ideal for natural, textured, and more relaxed styles where a heavy hold or high shine would feel out of place, and works equally well for longer hair that needs light control and softness rather than structure. It also earns its place as a pre-styler for anyone who regularly uses Claymation, Gravity Paste, or Quicksand and wants to extend their hold and add a conditioning base. For medium hold with more shine, Modify Pomade is the step up. For medium hold with a matte finish, Sponge Wax is the comparison point.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a\u003cstrong\u003e medium-hold\u003c\/strong\u003e film that is \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, keeping styles intact through damp conditions without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e and PEG-8 Beeswax provide \u003cstrong\u003eflexible structure and body\u003c\/strong\u003e, giving the cream its hold character while keeping hair pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax and Ozokerite add a secondary layer of texture and definition, contributing to the \u003cstrong\u003enatural demi-shine finish\u003c\/strong\u003e without crossing into high gloss.\u003c\/li\u003e\n\u003cli\u003ePEG-16 Macadamia Glycerides conditions the hair during styling, promoting \u003cstrong\u003emoisture retention\u003c\/strong\u003e and keeping strands soft under hold.\u003c\/li\u003e\n\u003cli\u003ePEG-75 Lanolin and Lanolin Alcohol add a natural conditioning layer that \u003cstrong\u003eenhances the demi-shine finish\u003c\/strong\u003e while keeping hair \u003cstrong\u003emanageable and smooth\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle, reducing frizz and amplifying the natural shine without adding visible product weight or residue.\u003c\/li\u003e\n\u003cli\u003ePolysilicone-15 provides a \u003cstrong\u003eUV filter\u003c\/strong\u003e that helps \u003cstrong\u003eprotect hair colour\u003c\/strong\u003e and \u003cstrong\u003econdition from sun damage\u003c\/strong\u003e during daily wear.\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone styler on wet or dry hair, or as a pre-styler base under other Hanz de Fuko products to amplify grip and extend hold longevity. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eOn wet hair, apply a dime-sized amount through damp strands from roots to ends and comb or brush through for a smooth, controlled finish with a natural demi-shine. Leave as is or blow-dry for more volume and hold. On dry hair, work a small amount between your palms and apply through hair using your fingers, shaping into your chosen style for medium hold with humidity resistance throughout the day. As a pre-styler, apply Scheme Cream to dry hair first, allow it to set briefly, then apply your chosen Hanz de Fuko styling product on top for amplified grip and longevity. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eScheme Cream doesn't shout about what it does, which is probably why it gets overlooked more often than it should. The versatility here is genuine - wet or dry application, standalone styling or pre-styler, medium hold with a natural finish that works across most hair types and styles. It's also one of the best options in the range for anyone who wants the Hanz de Fuko ingredient quality and hold performance without committing to a heavy clay or high-shine pomade. If you're building a two-product kit from the range, Scheme Cream and Claymation cover most situations between them. The Trio is the obvious next step once it becomes a regular.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049178497,"sku":"HDF-SC","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4650453262556250453.jpg?v=1764920816"},{"product_id":"hanz-de-fuko-hybridized-wax-60ml","title":"Hanz de Fuko Hybridized Wax (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand with a knack for building products that land in the gaps between categories - and Hybridized Wax sits comfortably in its own lane. Not quite a pomade, not quite a clay, it delivers medium hold with a distinctive satin shine that none of the other products in the range replicate.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Satin Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: All hair types; polished to piece-y styles, smooth or heavily textured looks on damp or dry hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat makes Hybridized Wax stand apart is the finish. Iridescent Mica gives the formula a natural, luminous satin shine that sits between the flat matte of a clay and the full gloss of a pomade - refined without being lacquered, with a depth that catches light naturally. The hold is medium and the application is clean, going in without residue and leaving hair feeling conditioned rather than coated. A botanical blend of Clove Leaf, Eucalyptus, Sage, Meadowfoam, and Jojoba oils moisturizes and conditions the hair during styling, making it as much a hair treatment as a styling product. Works on damp or dry hair and washes out cleanly with shampoo. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax suits anyone who wants medium hold with a finish that sits between matte and high gloss. It's versatile enough to handle both polished, smooth styles and more textured, piece-y looks, making it a strong everyday option for most hair types and lengths. The satin finish is particularly flattering on wavy or textured hair where it adds depth and definition without adding visible product weight. For medium hold with a higher shine, Modify Pomade is the comparison point. For medium hold with a true matte finish, Sponge Wax is the alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMica gives the formula its signature iridescent \u003cstrong\u003esatin shine,\u003c\/strong\u003e creating a luminous, natural-looking finish that sits between matte and high gloss and catches light with a depth that standard pomades don't replicate.\u003c\/li\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers the \u003cstrong\u003emedium-hold\u003c\/strong\u003e film, keeping styles in place through the day while remaining\u003cstrong\u003e flexible and reworkable\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-69 forms a conditioning film over each strand, \u003cstrong\u003eimproving manageability\u003c\/strong\u003e and \u003cstrong\u003eadding softness\u003c\/strong\u003e while contributing to the satin finish.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Limnanthes Alba (Meadowfoam) Seed Oil \u003cstrong\u003emoisturise the hair shaft \u003c\/strong\u003eduring styling, promoting shine and strengthening follicles with each use.\u003c\/li\u003e\n\u003cli\u003eSalvia Officinalis (Sage) Oil and Leaf Extract\u003cstrong\u003e improve scalp circulation\u003c\/strong\u003e and \u003cstrong\u003econdition the roots\u003c\/strong\u003e, supporting a healthy base for the hair during daily styling.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Oil and Eugenia Caryophyllus (Clove) Leaf Oil contribute conditioning botanical benefits and help \u003cstrong\u003estimulate the scalp\u003c\/strong\u003e, complementing the overall health-focused ingredient profile.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair from environmental stressors\u003c\/strong\u003e, adding a shield against harsh daily conditions.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthol refreshes the scalp\u003c\/strong\u003e on application, providing a clean, cooling sensation that makes the formula pleasant to use as a daily styler. \u003c\/li\u003e\n\u003cli\u003eGoes on clean with no residue, leaving hair feeling conditioned and natural rather than coated or weighed down.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWorks on both damp and dry hair. For a smoother, more polished result apply to damp hair, distributing a dime-sized amount through strands from roots to ends before combing or shaping into place. For a more textured, piece-y finish apply to dry hair, rubbing the product between your fingertips first to warm it before working through the hair using your fingers. Build with a second small amount if your hair is longer or thicker. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHybridized Wax is the product in the Hanz de Fuko range for anyone who has found high-shine pomades too heavy and matte clays too flat. The satin finish is genuinely distinctive - the Mica-driven luminosity gives hair a natural, healthy depth that works across a wide range of styles without committing to either extreme. The conditioning botanical oil blend also makes it one of the more hair-friendly options in the lineup, so it earns its place as a daily styler rather than just an occasional one. The Trio is the logical step once it settles into your rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049797569,"sku":"HDF-HW","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-1438260828201956073.jpg?v=1764920825"},{"product_id":"hanz-de-fuko-sponge-wax-60ml","title":"Hanz de Fuko Sponge Wax (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand with a commitment to ingredients that go beyond just holding hair in place - and Sponge Wax makes that commitment more visible than almost anything else in the range. Medium hold, matte finish, and one of the most extensive botanical conditioning lineups you'll find in a styling wax at this price point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially thick or unmanageable hair; textured bed-head styles on dry hair, smooth classic looks on damp hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSponge Wax is built around the balance between flexibility and firmness. The hold is medium but the pliability is exceptional - hair stays in place without going stiff or brittle, and stays reworkable throughout the day without needing reapplication. The matte finish reads as completely natural, making it as useful for effortless textured styles as it is for more intentional, structured looks. It also works as a pre-styler under other Hanz de Fuko products and as a heat protectant before blow-drying, giving it a three-way utility that most waxes simply don't have. The botanical ingredient list is genuinely impressive - Vitamins A, C, and E, hydrolysed proteins, green tea, grape seed, and a full spectrum of plant extracts all doing conditioning work while the formula holds your style in place.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the strongest everyday option in the Hanz de Fuko matte range for anyone with thick, coarse, or difficult-to-manage hair that needs pliable medium hold without stiffness. It's equally well suited to anyone who wants a natural-looking matte finish without committing to a high-hold clay. For maximum hold with a matte result, Claymation is the step up. For a lighter matte option on finer or more cooperative hair, Quicksand is the alternative. For medium hold with a natural shine rather than matte, Scheme Cream is the direct comparison.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer and Acrylates Copolymer work together as the hold system, delivering \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e with exceptional pliability that keeps hair reworkable through the day without stiffness.\u003c\/li\u003e\n\u003cli\u003eLanolin and Lanolin Wax provide \u003cstrong\u003edeep conditioning \u003c\/strong\u003eat the hair shaft level, keeping strands \u003cstrong\u003esoft, moisturised, and manageable \u003c\/strong\u003eunder hold - particularly effective on thick or coarse hair textures.\u003c\/li\u003e\n\u003cli\u003ePEG-8 Beeswax and Synthetic Beeswax add\u003cstrong\u003e flexible structure\u003c\/strong\u003e to the formula, contributing to the matte finish while keeping the hold character pliable rather than firm or brittle.\u003c\/li\u003e\n\u003cli\u003eJojoba Esters \u003cstrong\u003econdition each strand\u003c\/strong\u003e during styling, mimicking the hair's natural oils to add softness and prevent the dry, stripped feeling that some waxes leave behind.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Wheat, Soy, and Rice Proteins reinforce the hair's protein structure with every use, \u003cstrong\u003eimproving strength\u003c\/strong\u003e, \u003cstrong\u003eelasticity\u003c\/strong\u003e, and \u003cstrong\u003eresilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant vitamin complex that protects and nourishes the hair and scalp during daily styling.\u003c\/li\u003e\n\u003cli\u003eVitis Vinifera (Grape) Seed Extract and Camellia Sinensis (Green Tea) Leaf Extract provide additional antioxidant protection, \u003cstrong\u003eshielding the hair from environmental stressors\u003c\/strong\u003e and \u003cstrong\u003eoxidative damage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEquisetum Hiemale (Horsetail Fern) Extract \u003cstrong\u003esoothes scalp irritation \u003c\/strong\u003eand supports hair strength, while Arctium Lappa (Burdock) Root Extract \u003cstrong\u003epromotes healthy scalp circulation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil and Eucalyptus Globulus Oil\u003cstrong\u003e refresh and cool the scalp \u003c\/strong\u003eon application, making it pleasant to use as a daily styler.\u003c\/li\u003e\n\u003cli\u003eWorks as a pre-styler base under other Hanz de Fuko products and as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor textured, bed-head styles, apply to dry hair. Rub a dime-sized amount between your fingers to warm and soften the product, then work through hair using your fingertips, shaping into your chosen style. For smoother, more classic looks, apply to damp hair and comb or brush through before blow-drying or air-drying into shape. As a pre-styler, apply Sponge Wax first on dry or damp hair before layering your chosen Hanz de Fuko styling product on top for added grip and longevity. Used as a heat protectant, apply to damp hair before blow-drying. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the product in the Hanz de Fuko range that quietly does the most. Medium hold, matte finish, pre-styler capability, heat protectant, and a botanical ingredient list that conditions the hair every time you use it - that's a lot of value in one jar. It's particularly worth recommending to anyone with thick or difficult hair who has struggled to find a matte product that holds without going stiff, and to anyone building a two-product Hanz de Fuko kit who wants a versatile base to pair with something stronger. The Trio is the easy call once it becomes a daily staple.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22049877825,"sku":"HDF-SW","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-7268170547836419839.jpg?v=1764920813"},{"product_id":"hanz-de-fuko-modify-pomade-60ml","title":"Hanz de Fuko Modify Pomade (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that earns its reputation through formulas that go beyond basic styling - but not every great product needs to reinvent the wheel. Modify Pomade is the most traditional formula in the range, and it's there because sometimes a classic, high-shine, medium-hold pomade is exactly what the job calls for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; slickbacks, undercuts, classic side parts, and sleek everyday styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eModify Pomade delivers the kind of polished, high-shine finish that classic pomades are known for, without the heavy, over-greased feel that traditional oil-based formulas can leave behind. It's humidity-resistant, which keeps styles from collapsing in damp conditions, and it works equally well on wet or dry hair - applied to wet hair it locks in a smooth controlled finish, applied to dry hair it adds shine and definition without disturbing the style you've already built. It also works as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eModify Pomade suits anyone who wants a clean, polished, high-shine finish without the commitment of an oil-based formula. It's the natural choice for slickbacks, undercuts, classic side parts, and any style where a groomed, refined look is the goal. For medium hold with a more natural or matte finish, Scheme Cream or Claymation are the alternatives. For stronger hold with the same high shine, Heavymade is the step up.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer delivers a \u003cstrong\u003emedium-hold\u003c\/strong\u003e film that keeps styles in place through the day while remaining \u003cstrong\u003ehumidity-resistant\u003c\/strong\u003e, so styles don't lose their shape in damp conditions.\u003c\/li\u003e\n\u003cli\u003ePetrolatum provides the body and deep shine characteristic of a classic pomade, giving the formula its \u003cstrong\u003ehigh-gloss finish\u003c\/strong\u003e without the heavy, greasy feel of traditional oil-based products.\u003c\/li\u003e\n\u003cli\u003eLanolin Alcohol and PEG-75 Lanolin add a natural conditioning layer that \u003cstrong\u003eenhances shine while keeping hair soft and manageable\u003c\/strong\u003e under hold.\u003c\/li\u003e\n\u003cli\u003ePhenyl Trimethicone smooths the hair cuticle as you style, \u003cstrong\u003eamplifying the high shine finish\u003c\/strong\u003e and \u003cstrong\u003ereducing frizz\u003c\/strong\u003e and flyaways along the way.\u003c\/li\u003e\n\u003cli\u003eButyrospermum Parkii (Shea) Butter \u003cstrong\u003econditions the hair shaft \u003c\/strong\u003eduring styling, repairing dryness and keeping strands soft and pliable rather than brittle under hold.\u003c\/li\u003e\n\u003cli\u003eLonicera Caprifolium and Lonicera Japonica (Honeysuckle) Flower Extracts \u003cstrong\u003eprotect the hair\u003c\/strong\u003e \u003cstrong\u003efrom environmental stressors and harsh treatments\u003c\/strong\u003e, adding a protective conditioning benefit with each use.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Quinoa reinforces the hair's protein structure,\u003cstrong\u003e improving strength and resilience \u003c\/strong\u003eover time with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks as a heat protectant\u003c\/strong\u003e before blow-drying or flat ironing, adding utility beyond standard styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble \u003c\/strong\u003eand washes out cleanly with shampoo - no build-up, no residue, no clarifying shampoo needed. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair for a smooth, controlled, high-shine finish that locks the style in place as the hair dries. Apply to dry hair to add shine and definition to an existing style without disturbing it. Scoop a dime-sized amount into your palm, rub between your hands to warm and loosen the consistency, then work through hair from roots to ends before combing or shaping into place. For maximum hold, leave the jar open overnight to allow the formula to thicken and concentrate before use. Works as a heat protectant applied to damp hair before blow-drying or flat ironing. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eModify Pomade fills the classic pomade slot in the Hanz de Fuko range with more going on under the surface than most traditional formulas. The high shine and medium hold are exactly what you'd expect, but the humidity resistance, the heat protectant functionality, and the conditioning ingredient profile make it genuinely more useful than a standard shine pomade. If your go-to style is anything on the sleek, polished end of the spectrum and you've been dealing with products that feel heavy or don't wash out cleanly, Modify is worth a serious look. The Trio makes sense once it settles into your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050057921,"sku":"HDF-MP","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-4534485573923935172.jpg?v=1764920819"},{"product_id":"hanz-de-fuko-gravity-paste-60ml","title":"Hanz de Fuko Gravity Paste (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver \u003cstrong\u003einstant, precise grip on application\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold film, adding\u003cstrong\u003e durability and shape retention\u003c\/strong\u003e that keeps styles locked through humidity and movement without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e and PEG-8 \u003cstrong\u003eBeeswax\u003c\/strong\u003e add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrogenated Castor Oil and PEG-40 Castor Oil \u003cstrong\u003econdition the hair \u003c\/strong\u003eduring styling, keeping strands soft and manageable under a high-hold formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003esoothes the scalp\u003c\/strong\u003e during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - reactivate with damp hands to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050162241,"sku":"HDF-GP","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-762720884061923828.jpg?v=1764920807"},{"product_id":"hanz-de-fuko-quicksand-60ml","title":"Hanz de Fuko Quicksand (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that built its name on hybrid formulas that solve two problems at once - and Quicksand is the clearest example of that philosophy in action. Part styling product, part dry shampoo, it was built specifically for the hair that needs volume and texture without anything heavy sitting on top of it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Ultra-Matte (dry, zero shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax and botanical blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or oily hair; second-day hair; beach-textured and high-volume styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eQuicksand delivers that coveted sea salt texture - the kind of grip and volume that looks effortless but actually holds. The secret is Diatomaceous Earth, a soft granular mineral that absorbs excess oil at the roots instantly, lifting hair away from the scalp and creating friction between strands that adds genuine grip from the inside out. The result is high hold with zero weight, an ultra-matte finish that looks completely natural, and serious lift that lasts through the day. It works equally well as a standalone styler, a second-day refresh, or a pre-styler layered under other products for amplified control.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eQuicksand is built for anyone with fine, flat, or oily hair that needs volume and grip without weight. It's also the strongest option in the Hanz de Fuko range for second-day hair - a small amount worked into the roots refreshes the style, absorbs excess oil, and adds lift without needing a full wash. If you've been relying on dry shampoo between washes, Quicksand does that job and styles at the same time. For high hold with some shine rather than the dry matte finish, Gravity Paste or Claymation are worth comparing.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e absorbs excess oil at the roots on contact, \u003cstrong\u003elifting flat hair\u003c\/strong\u003e away from the scalp and adding \u003cstrong\u003egrip and texture\u003c\/strong\u003e between strands without any added weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay \u003c\/strong\u003ereinforces the grip, adding further \u003cstrong\u003etexture and definition\u003c\/strong\u003e that gives the formula its high-hold character despite the lightweight, powder-like consistency.\u003c\/li\u003e\n\u003cli\u003eCopernicia Cerifera (Carnauba) Wax provides a \u003cstrong\u003eflexible structural layer\u003c\/strong\u003e that \u003cstrong\u003ekeeps styles in place \u003c\/strong\u003ethrough the day without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003eSimmondsia Chinensis (Jojoba) Seed Oil and Ricinus Communis (Castor) Seed Oil \u003cstrong\u003econdition the hair\u003c\/strong\u003e during styling, preventing the dry or stripped feeling that oil-absorbing products can sometimes leave behind.\u003c\/li\u003e\n\u003cli\u003eEquisetum Arvense (Horsetail Fern) Extract\u003cstrong\u003e soothes the scalp\u003c\/strong\u003e and \u003cstrong\u003esupports hair strength\u003c\/strong\u003e, making Quicksand genuinely conditioning rather than just a styling tool.\u003c\/li\u003e\n\u003cli\u003eEucalyptus Globulus Leaf Extract and Mentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003erefresh the scalp\u003c\/strong\u003e on application, adding a clean, invigorating sensation that works particularly well on second-day hair.\u003c\/li\u003e\n\u003cli\u003eHydrolyzed Soy, Rice, Wheat, and Corn Proteins reinforce the hair shaft with each use,\u003cstrong\u003e improving strength and resilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant complex that protects and nourishes the hair and scalp during styling.\u003c\/li\u003e\n\u003cli\u003eWorks as a \u003cstrong\u003estandalone styler\u003c\/strong\u003e, a \u003cstrong\u003esecond-day refresher\u003c\/strong\u003e, or\u003cstrong\u003e layered under\u003c\/strong\u003e other Hanz de Fuko products as a pre-styler for amplified grip and volume. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor second-day hair and volume at the roots, apply to dry hair. Rub a small pinch between your fingertips and work into the roots first, using your fingers to lift and build volume before distributing through the lengths. For gravity-defying volume from scratch, apply to damp hair and blow-dry upward while working the product through. As a pre-styler, apply Quicksand first on dry or damp hair, then follow with your chosen Hanz de Fuko styling product on top for extra grip and hold. Start with less than you think you need - the formula is concentrated and builds quickly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eQuicksand is one of those products that solves a problem most styling products don't even acknowledge. Fine or oily hair that loses volume by noon needs something that absorbs oil and adds grip at the root - not just a product that coats the outside of the hair. The dry shampoo functionality built into a high-hold styler is genuinely useful on a daily basis, and the botanical ingredient list means your hair is being conditioned at the same time. If flat hair or second-day oiliness is your main complaint, this is one of the best answers in the shop. The Trio is the obvious choice once it becomes part of your regular routine.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":30300940861555,"sku":"HDF-QS","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-6840328580673248130.jpg?v=1764920810"},{"product_id":"hanz-de-fuko-claymation-60ml","title":"Hanz de Fuko Claymation (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand that built its reputation by doing something the hair styling world needed badly - making products that actually work with your hair instead of just sitting on top of it. Every formula in the range is packed with certified organic extracts and plant-derived ingredients, so you're conditioning your hair at the same time as styling it. \u003cstrong\u003eClaymation is the flagship\u003c\/strong\u003e, and for good reason.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-wax hybrid, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest\u003c\/strong\u003e For: Straight, wavy, and thick hair; textured, defined, and structured styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClaymation is what you get when a clay and a wax are combined into something that performs better than either does alone. The clay side brings grip, texture, and a matte finish. The wax side brings pliability, structure, and all-day hold that doesn't go brittle or crunchy. The result is a high-hold product that keeps your style exactly where you put it while staying workable enough to reshape throughout the day - no helmet hair, no stiffness, no flaking. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClaymation is the go-to for anyone who wants strong, reliable hold with a natural matte finish. It works best on straight, wavy, or thick hair, and handles everything from a structured modern quiff to a textured crop or defined side part. If you want high hold with shine rather than matte, Gravity Paste or Heavymade are worth a look. For medium hold with a similar matte character, Sponge Wax or Quicksand are the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite\u003c\/strong\u003e and \u003cstrong\u003eKaolin Clays\u003c\/strong\u003e provide the core grip and texture, expanding slightly on contact with hair to add definition and volume that wax-only products struggle to match.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e forms a flexible structural layer that keeps styles locked in place through a full day without going stiff, crunchy, or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer and PVP\u003c\/strong\u003e work together as hold polymers, reinforcing the clay-wax structure with a film that maintains shape through humidity and movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Esters \u003c\/strong\u003emimic the hair's natural oils, blending into the formula to condition each strand during styling and prevent the dry, dusty feel that some clay products leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelianthus Annuus (Sunflower) Seed Oil \u003c\/strong\u003elocks moisture into the hair shaft, keeping strands healthy and pliable under a high-hold formula. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e and \u003cstrong\u003eSqualene\u003c\/strong\u003e deliver antioxidant conditioning benefits, supporting scalp and hair health with every use rather than just holding things in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble formula \u003c\/strong\u003ewashes out cleanly with shampoo, with no heavy residue or build-up left behind.\u003c\/li\u003e\n\u003cli\u003eRemains \u003cstrong\u003epliable\u003c\/strong\u003e and \u003cstrong\u003ereworkable\u003c\/strong\u003e throughout the day - run damp fingers through your hair to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry hair for the best matte result. Scoop a pea-sized amount into your palm - this is a high-performance formula and a little goes further than you'd expect. Rub vigorously between both palms to warm and activate the product until it becomes smooth and workable. Push and work through your hair from roots to ends using your fingertips, distributing evenly before shaping into your style. Build up with a second small amount if your hair is particularly thick or long. Reworkable throughout the day with damp hands. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClaymation is one of the most consistently recommended products in the shop, and it earns that position every time. High hold, genuine matte finish, stays workable all day, and conditions your hair while it does it - that's a combination that very few products in this category actually deliver on. It's the first product we'd point anyone toward who wants strong hold without the stiffness or the compromise on hair health. If you're building out a Hanz de Fuko kit, this is where to start. The Trio option is worth considering if Claymation becomes part of your regular rotation.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":44092595667183,"sku":"HDF-CM","price":34.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-670397093949242982.jpg?v=1764920822"},{"product_id":"imperial-freeform-cream-113g","title":"Imperial Freeform Cream (Size Options)","description":"\u003cp\u003eEvery product in the Imperial Barber lineup exists because barbers identified a real need and built a solution for it. The team's combined 30 years of professional experience across some of the world's most demanding barbershop environments means they understand the full spectrum of what clients want, from industrial-strength hold to something as approachable and low-key as Freeform Cream. Not every day calls for a pomade. Sometimes hair just needs a little help looking like itself.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; loose, natural styles; flyaway control; anyone who wants the no-product look with just enough hold to keep things together \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFreeform Cream is Imperial's most effortless product, built for the days when you want your hair to look naturally great rather than deliberately styled. The light hold sits at a 2\/10, which is enough to manage flyaways, add a touch of polish, and keep hair behaving throughout the day without any visible product presence. It dries light, leaves no residue, and works equally well on short and long hair.\u003c\/p\u003e\n\u003cp\u003ePanthenol (Vitamin B5) strengthens and moisturises the hair shaft from within, while Hydrolysed Quinoa and Hydrolysed Linseed Extract provide genuine conditioning that improves hair texture and manageability over time with consistent use. The silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, adds a smooth, lightweight coating to each strand that enhances shine subtly, reduces frizz, and gives hair that clean, healthy appearance that reads as effortless rather than styled. It's the product you use when you want people to think you woke up looking like that. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is for anyone who wants the lightest possible touch on their hair, whether that's fine hair that gets weighed down by anything heavier, longer hair that needs flyaways managed without being locked into place, or anyone who simply prefers a natural, low-maintenance look day to day. It works on all hair types and lengths, making it one of the most universally applicable products in the Imperial range. If you need more structure and hold while keeping the natural finish, the Matte Pomade Paste is the next step up. For more shine with a similar relaxed feel, Fiber Pomade offers more hold and a higher-shine result. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold \u003c\/strong\u003e(2\/10) that keeps hair looking natural and relaxed, just enough structure to manage flyaways and add a touch of refinement without any visible product presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and scalp to strengthen follicles, retain moisture, and improve overall hair health with consistent daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Quinoa\u003c\/strong\u003e coats and strengthens the hair strand, adding body and improving manageability while protecting against everyday environmental damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolysed Linseed Extract\u003c\/strong\u003e conditions and smooths the hair cuticle, reducing frizz and improving texture for a cleaner, healthier-looking finish over time.\u003c\/li\u003e\n\u003cli\u003eA lightweight silicone blend, Cyclopentasiloxane, Phenyl Trimethicone, and Caprylyl Methicone, coats each strand evenly to \u003cstrong\u003ereduce frizz\u003c\/strong\u003e, \u003cstrong\u003eenhance natural shine\u003c\/strong\u003e, and give hair a\u003cstrong\u003e smooth, polished appearance \u003c\/strong\u003ewithout weight or grease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries completely light\u003c\/strong\u003e with no residue, no stiffness, and no heaviness, making it genuinely suitable for fine or easily weighed-down hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair \u003c\/strong\u003ewith consistent results, apply by hand for a looser finish or with a comb for slightly more control.\u003c\/li\u003e\n\u003cli\u003eParticularly effective on longer hair for keeping \u003cstrong\u003eflyaways managed\u003c\/strong\u003e and strands together without restricting natural movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based\u003c\/strong\u003e and fully water-soluble, rinses out cleanly with no buildup.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eDispense a small amount, roughly half a knuckle's worth, and work between your palms until evenly distributed. Apply to dry or towel-dried damp hair and style by hand for a loose, natural result, or use a comb for a slightly more refined finish. Because the hold is intentionally light, start with less product than you think you need and add more if required. For longer hair, work through from mid-length to ends to manage flyaways and keep strands sitting together naturally. Freeform Cream layers well under other Imperial products if you want to add moisture and conditioning benefits without altering the hold significantly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFreeform Cream is the product for people who say they don't use product. It delivers just enough to make hair look genuinely good without any of the weight, shine, or structure that makes someone look like they tried. The conditioning benefits from Panthenol, Hydrolysed Quinoa, and Hydrolysed Linseed Extract make it worth using daily even when your hair doesn't need much help, because it quietly improves the overall health and texture of your hair over time. If you've been putting nothing in your hair because nothing felt right, Freeform Cream is the answer to that problem.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"113g","offer_id":22266625665,"sku":"IMP-FFC","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":8115980697715,"sku":"IMP-FFC-T","price":20.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/15_dec6ced3-9e7b-4440-8541-005465622507.jpg?v=1697665480"},{"product_id":"crown-shaving-co-hippie-killer-matt-clay-120ml","title":"Crown Shaving Co. Hippie Killer Matte Clay (120ml)","description":"\u003cp\u003eThis hair styling clay offers a \u003cstrong\u003ematte finish\u003c\/strong\u003e with \u003cstrong\u003emedium hold\u003c\/strong\u003e and helps provide \u003cstrong\u003etexture\u003c\/strong\u003e and \u003cstrong\u003evolume\u003c\/strong\u003e while remaining pliable.\u003c\/p\u003e\n\u003cp\u003eA medium hold solution for men who want a natural, no-fuss, matte finish. Made with a mineral-rich bentonite clay, that kind that adds all-day texture and volume to your hair while keeping it pliable and, most of all, handsome.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It: \u003c\/strong\u003eThis guy’s perfect as a pre-styler before blow-drying or as a finishing solution. Either dry or damp hair will do. Grab a little, rub it through your palms and fingers then style your hair as you please.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":22813680321,"sku":"CSC-09","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_c36ca441-0738-4397-95cb-2009917da821.jpg?v=1694371569"},{"product_id":"reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Blue Strong Hold High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel came out of Schorem Haarsnijder en Barbier, a no-frills, old-school barbershop in the heart of Rotterdam where the clientele has always included greasers, rockers, bikers, and anyone else who takes their hair seriously. Founders Leen and Bertus spent decades behind the chair before deciding the grooming market needed products that actually performed the way barbers needed them to. Every formula they developed was tested on real clients before it ever left the shop — and that hands-on, zero-compromise approach is what built Reuzel into a globally respected brand.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Vanilla Wood — rich, subtle, and sophisticated\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types, especially thick and highly textured hair; sleek pompadours, classic slickbacks, and structured styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlue is Reuzel's answer to the question: what if you could get the hold and shine of a traditional grease pomade without the washout nightmare? It delivers a strong 9\/10 hold and a high 9\/10 shine in a water-based formula that rinses out cleanly at the end of the day - no degreasing shampoo required. It's a super-concentrated formula, which means you get serious performance from a relatively modest amount of product. Where Pink Grease is the go-to for oil-based die-hards, Blue is the modern alternative that doesn't ask you to sacrifice either hold or shine to get there. Castor Oil and Caprylyl Glycol work together in the background to nourish and smooth hair as you style, so you're not just holding your hair in place - you're also treating it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlue is built for anyone who wants maximum hold and high shine without committing to an oil-based formula. It works across most hair types but really earns its keep on thick, coarse, or highly textured hair that needs serious product to maintain a sleek, controlled look. If you want a polished pompadour, a clean slickback, or a structured style that stays put from morning to night, Blue is your product. For the same shine with a more forgiving hold, check out the Red Pomade - it sits at a 5\/10 and is a better fit for finer or more cooperative hair. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) in a water-based formula - all the control of a traditional grease pomade without the oil-based washout\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers a sleek, polished finish that holds its gleam throughout the day\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with fatty acids that nourish and strengthen hair from within, so you're conditioning as you style\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing both shine and the overall texture of your style\u003c\/li\u003e\n\u003cli\u003eSuper-concentrated formula means a little goes a long way - two knuckles' worth covers most hair lengths effectively\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with no residue or buildup, making daily use practical without stripping the hair\u003c\/li\u003e\n\u003cli\u003eWorks particularly well on thick and highly textured hair that tends to overwhelm lighter products\u003c\/li\u003e\n\u003cli\u003eWarm Vanilla Wood scent is rich and understated - present without being overpowering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For maximum volume at the front, work extra product directly into the scalp and massage in with your palm before combing up. Because Blue is water-based, it rinses out easily with regular shampoo — no special degreaser needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlue is the pomade we point people toward when they want that classic high-shine, high-hold look but aren't ready to commit to an oil-based formula. It punches well above its weight for a water-based product, and the fact that it washes out easily makes it genuinely practical for daily use. If your hair is thick, textured, or just generally difficult to manage, Blue has the horsepower to handle it. Well worth having in the rotation alongside a lighter option for days when you want something less structured.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292260749,"sku":"RZPOMB338","price":31.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26479833921,"sku":"RZPOMB13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_34560de1-3546-4843-95ef-15c7db9bd617.jpg?v=1759462613"},{"product_id":"copy-of-reuzel-blue-strong-hold-high-sheen-pomade-113g","title":"Reuzel Pink Grease Pomade (113g)","description":"\u003cp\u003eOut of a working-class barbershop in Rotterdam called Schorem — which roughly translates to \"scumbags,\" which tells you everything about the attitude — came one of the most respected grooming brands in the world. Reuzel was built by barbers Leen and Bertus, two guys who've been cutting hair since they were fourteen and who, after decades behind the chair, decided the products on the market simply weren't good enough. So they made their own. Every formula was tested on real clients in a real shop before it ever hit a shelf, and that no-nonsense, craft-first philosophy is baked into every tin.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Salsa - sweet, fruity, and distinctly Reuzel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, curly, or coarse hair; pompadours, quiffs, contours, and classic slick styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePink Grease Pomade is Reuzel's heavy hitter in the oil-based lineup — the one built specifically for hair that refuses to cooperate. Where the Green Grease sits at a more versatile medium hold, Pink cranks it up to a 9, making it the go-to for the thickest, curliest, most stubborn hair types. Formulated with Beeswax as its backbone, it glides through hair without clumping and locks in moisture as it goes, giving you that classic grease hold with a natural, medium shine finish that doesn't look overdone. This is the product that pompadours were made for - it shapes, it holds, and it stays there. Just note: like all oil-based pomades, it isn't water-soluble, so you'll want a dedicated degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003ePink is for thick, curly, or coarse hair that needs serious hold to maintain a style all day. If your hair laughs at lighter products and you're chasing a pompadour, quiff, or classic contour, this is the one. It also works beautifully as a finishing product to lock in and refine a style once you've got the shape you want. If your hair is on the finer or more cooperative side, the Green Grease or Red Pomade will likely suit you better.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHigh hold (9\/10) anchored by Beeswax, which forms a humidity-resistant barrier that keeps even the thickest, most stubborn hair in place all day\u003c\/li\u003e\n\u003cli\u003eBeeswax also glides through hair without clumping, so application is smooth and even regardless of hair density\u003c\/li\u003e\n\u003cli\u003eMedium shine (5\/10) delivers a classic, polished finish that looks intentional without crossing into greasy territory\u003c\/li\u003e\n\u003cli\u003eOil-based formula encourages moisture retention, keeping hair from drying out under a heavy hold product\u003c\/li\u003e\n\u003cli\u003eSilica smooths the hair cuticle as you style, adding a subtle enhancement to shine and giving hair a healthier, more refined appearance\u003c\/li\u003e\n\u003cli\u003eBuilt for pompadours, quiffs, and contours - shapes and holds without losing structure throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks as both a primary styler and a finishing product to refine and lock in your look\u003c\/li\u003e\n\u003cli\u003eApple Salsa scent is sweet, fruity, and one of the most recognisable signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and emulsify it between your palms until it's fully warmed through - oil-based pomades respond well to heat from your hands. Apply to dry hair starting at the crown and work toward the front, coating from scalp to ends generously. Comb into your desired shape and add more product if your hair needs it. Because Pink is oil-based, use a dedicated degreasing shampoo at washout — regular shampoo will take a few rounds. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePink Grease is a classic for a reason. If you've got thick or curly hair and you've been cycling through products that just don't hold, this is probably the answer you've been looking for. It's the strongest oil-based option in the Reuzel lineup and one of the best grease pomades on the market for classic barbershop styles. \u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292585037,"sku":"RZGREPI4","price":30.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_bcc76c39-2e39-4261-a698-f327f7e7c536.jpg?v=1694371548"},{"product_id":"reuzel-green-grease-pomade-113g","title":"Reuzel Green Grease Pomade (95g)","description":"\u003cp\u003eBuilt in the back of Schorem Haarsnijder en Barbier, Rotterdam's legendary old-school barbershop, Reuzel is what happens when two barbers with fifty-plus years of combined experience get fed up with mediocre products and decide to fix it themselves. Leen and Bertus - known affectionately as The Bearded Bastard and The Bloody Butcher - created every Reuzel formula the hard way: testing on real clients, reformulating until it was right, and never compromising on performance. The result is a brand that's earned its place on barbershop shelves worldwide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Oil-based (not water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Apple Peppermint - crisp, fresh, and classic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Normal to thick hair; classic slick styles, pompadours, and layered looks; works beautifully as a cocktail base with other Reuzel pomades \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreen Grease is where the Reuzel oil-based story begins — the original, the versatile one, the pomade that sits right in the sweet spot between hold and pliability. Formulated with Beeswax and Tea Tree, it gives a soft, workable grip that glides through hair without clumping and holds its shape without going stiff. The anti-humectant formula means it actively resists humidity, which is the enemy of any slick style on a rainy Vancouver day. At a 5\/10 on both hold and shine, Green sits comfortably in the middle of the Reuzel grease lineup — more forgiving than Pink for everyday wear, with enough grip to maintain a clean, classic look from morning to end of day. Like all oil-based pomades, it's not water-soluble, so factor in a degreasing shampoo for washout.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreen is for anyone who wants the feel and finish of a classic grease pomade without going full heavyweight. It works best on normal to thick hair and is particularly good for classic slick styles, pompadours, and contours where you want some movement and pliability rather than an ironclad hold. It's also one of the best cocktailing pomades in the range — layering Green with Pink at the front adds hold where you need it most, and mixing it with Blue gives you a water-soluble hybrid that's easier to wash out.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) built on a Beeswax base that provides a soft, pliable grip - enough to shape and hold without locking your hair into one position all day\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a humidity-resistant barrier, actively fighting frizz and keeping styles intact even in damp or rainy conditions\u003c\/li\u003e\n\u003cli\u003eAnti-humectant formula is specifically designed to repel moisture from the air, making it one of the better grease options for unpredictable weather\u003c\/li\u003e\n\u003cli\u003eTea Tree helps remove excess oil and buildup from the scalp, keeping things feeling fresh even with regular grease use\u003c\/li\u003e\n\u003cli\u003eNatural shine (5\/10) gives a classic, polished finish that looks deliberate without being over the top\u003c\/li\u003e\n\u003cli\u003eSoft and pliable enough to rework and reshape throughout the day without needing to start over\u003c\/li\u003e\n\u003cli\u003eExcellent cocktailing pomade - layer with Pink for more hold, or mix with Blue or Red to create a hybrid formula that rinses out more easily\u003c\/li\u003e\n\u003cli\u003eApple Peppermint scent is crisp and clean, one of the most classic scents in the Reuzel lineup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out about one knuckle's worth and warm it thoroughly between your palms — oil-based formulas need that heat to emulsify properly and apply evenly. Start at the crown and work toward the front, coating from scalp to ends, then comb into your desired shape. For extra hold at the front, layer a small amount of Pink Grease over the top once your style is set. Because Green is oil-based, a dedicated degreasing shampoo will make washout significantly easier than regular shampoo alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGreen Grease is the one we'd hand to someone who's new to oil-based pomades and wants to understand what the fuss is about. It's approachable, versatile, and genuinely excellent at what it does — classic hold, natural shine, and that authentic grease feel that water-based products just can't replicate. It's also the best starting point for anyone who wants to experiment with cocktailing, since it plays well with almost everything else in the Reuzel lineup. A true staple.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":33292508685,"sku":"RZPOMG4","price":29.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_17c76dbd-219a-4ee4-8d2e-6327b625e10c.jpg?v=1762115900"},{"product_id":"reuzel-red-high-sheen-pomade-113g","title":"Reuzel Red High Sheen Pomade (Size Options)","description":"\u003cp\u003eReuzel's roots run deep in Rotterdam's Schorem barbershop, where founders Leen and Bertus spent decades perfecting the craft of men's grooming before ever putting a product on a shelf. Known in the industry as The Bearded Bastard and The Bloody Butcher, these two have been cutting hair since they were teenagers, and every formula they've created carries that weight of real-world experience. What started as a solution for their own demanding clientele has grown into one of the most trusted grooming brands on the planet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Cola — sweet, warm, and familiar\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types and lengths; classic polished styles, slickbacks, and everyday wear where high shine is the priority \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Blue is the powerhouse, Red is the everyday workhorse. Same high shine finish at 9\/10, but with a more approachable medium hold at 5\/10 that keeps hair flexible and reworkable throughout the day. It's water-based, rinses out cleanly, and its unique formula applies smoothly across all hair types without feeling heavy or leaving residue behind. Red is also one of the best base-layer pomades in the Reuzel lineup — applied underneath Pink or Green Grease, it makes oil-based pomades significantly easier to wash out at the end of the day, which is a trick worth knowing. Castor Oil and Caprylyl Glycol work together to nourish and smooth the hair as you style, giving you a polished finish that looks after your hair at the same time.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRed is for anyone who wants a high-shine finish without the commitment of a strong hold — it's flexible, reworkable, and forgiving enough for daily use across virtually all hair types. It's particularly well suited to fine or medium hair that would be weighed down by Blue, and it's an excellent choice for classic styles where the shine matters as much as the structure. It also doubles as a base layer under oil-based pomades like Pink or Green Grease, making washout dramatically easier without sacrificing your style.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold (5\/10) keeps hair flexible and reworkable all day - you can adjust and reshape without starting from scratch\u003c\/li\u003e\n\u003cli\u003eHigh shine (9\/10) delivers the same polished, sleek finish as Blue but with a lighter touch that suits a wider range of hair types\u003c\/li\u003e\n\u003cli\u003eCastor Oil nourishes and strengthens hair from within, so regular use actually improves hair condition over time\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, enhancing shine and giving styles a refined, healthy appearance\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with no residue or buildup - genuinely practical for daily styling\u003c\/li\u003e\n\u003cli\u003eWorks as a base layer under Pink or Green Grease, making oil-based pomades far easier to wash out without compromising hold or shine\u003c\/li\u003e\n\u003cli\u003eSuits most hair types and lengths, making it one of the most versatile options in the entire Reuzel range\u003c\/li\u003e\n\u003cli\u003eVanilla Cola scent is warm and sweet - one of the more distinctive and recognisable signatures across the lineup. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb into your desired shape and add more if needed. For easier washout when using oil-based pomades, apply a layer of Red to damp hair first, style as usual, then apply your grease over the top - it creates a barrier that makes the whole thing significantly easier to rinse at the end of the day.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRed is the pomade we'd recommend to someone who wants to look polished every day without overthinking it. It's versatile, easy to use, and delivers a shine that genuinely turns heads — all in a formula that washes out without any drama. The base-layer trick with Pink or Green Grease is one of those things that sounds too simple to work until you try it, and then you'll wonder why you weren't doing it all along. A genuine everyday essential.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292658637,"sku":"RZPOMR338","price":29.0,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":26480058177,"sku":"RZPOMR13","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_be3047ea-03bd-404f-801f-4a7b705ad377.jpg?v=1759462677"},{"product_id":"reuzel-fiber-pomade-113g","title":"Reuzel Fiber Pomade (Size Options)","description":"\u003cp\u003eEvery tin of Reuzel carries the DNA of Schorem Haarsnijder en Barbier, the iconic Rotterdam barbershop where founders Leen and Bertus spent over fifty years between them learning exactly what hair needs and what it doesn't. Their philosophy has always been simple: make products that work in the real world, on real hair, tested by real barbers on real clients. No shortcuts, no gimmicks — just formulas that perform. That reputation has taken Reuzel from a single barbershop in the Netherlands to shelves in grooming destinations across the globe.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\/Flexible (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint - clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Most hair types; shorter to medium lengths; textured styles, fuller-looking finishes, and anyone who wants serious hold without the shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFiber Pomade occupies a sweet spot in the Reuzel lineup that a lot of other products can't quite reach - firm hold with genuine flexibility, low shine, and real texture. It's wax-based, which gives it that characteristic grip and separation that cream and water-based formulas tend to lack, but it's still water-soluble so it washes out cleanly without the hassle of an oil-based grease. The Beeswax backbone provides a humidity-resistant hold that keeps styles in place all day, while Silica builds the appearance of thickness and fullness in the hair. Caprylyl Glycol smooths and softens as you style, keeping the finish natural rather than stiff or crunchy. If you want volume and texture that looks effortless but holds up, Fiber Pomade is the one. Who's It For Fiber Pomade works across most hair types and is particularly good for shorter to medium lengths where texture and fullness are the goal. It's the pick for anyone who finds matte pomades too flat and high-shine options too polished - the 3\/10 shine sits right in that natural, just-styled territory. If you want to step up the hold further while keeping the same low-shine finish, the Extreme Hold Matte Pomade is worth considering. For a lighter touch with similar texture, the Clay Matte Pomade or Fiber Cream are closer to what you need.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm yet flexible hold (8\/10) that lasts all day without going stiff\u003c\/li\u003e\n\u003cli\u003eBeeswax creates a humidity-resistant barrier that keeps styles in place even in damp conditions\u003c\/li\u003e\n\u003cli\u003eBeeswax glides through hair without clumping, making application smooth and even across all densities\u003c\/li\u003e\n\u003cli\u003eSilica builds the appearance of thicker, fuller hair, making Fiber Pomade an excellent choice for anyone wanting more body and volume\u003c\/li\u003e\n\u003cli\u003eCaprylyl Glycol softens and smooths the hair cuticle, giving the finished style a natural, healthy appearance rather than a stiff or crunchy one\u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) sits in that natural sweet spot - polished enough to look intentional, understated enough to avoid looking overdone\u003c\/li\u003e\n\u003cli\u003eEasy to rework and reshape throughout the day without needing to reapply from scratch\u003c\/li\u003e\n\u003cli\u003eWater-soluble despite the wax base - rinses out cleanly with regular shampoo and leaves no buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and subtle, one of the quieter signatures in the Reuzel range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For increased shine, apply to damp rather than dry hair — it shifts the finish noticeably without changing the hold. If you want a more textured, separated look, work through dry hair and use your fingers rather than a comb to finish.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade is one of those products that earns a permanent spot in the bathroom cabinet because it just works — day in, day out, on almost any hair type. The combination of firm hold, natural finish, and easy washout is genuinely hard to beat at this price point, and the texture and volume it adds makes a real visible difference. It's our go-to recommendation for anyone who's been using a shine pomade and wants to try something more understated without giving up on hold. Start here and you'll likely stick around.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292434061,"sku":"RZFIB338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":36915406541,"sku":"RZFIB13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/reuzelfiberpomade_6971b7ee-ca62-49b1-a4d4-9124be9a4e2a.jpg?v=1741627336"},{"product_id":"reuzel-clay-matte-pomade-113g","title":"Reuzel Clay Matte Pomade (Size Options)","description":"\u003cp\u003eReuzel has been synonymous with barbershop credibility since Leen and Bertus first started mixing formulas in the back of Schorem — their legendary Rotterdam shop that's become something of a pilgrimage site for barbers worldwide. The brand's reputation was built the old-fashioned way: products that actually work, tested on actual clients, refined until they were right. No celebrity endorsements, no inflated claims — just decades of craft distilled into tins and tubes that earn their place on your shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\/Flexible (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Vanilla Mint — clean, sweet, and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; textured, natural-looking styles; anyone who wants matte definition without the weight of a heavier pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClay Matte Pomade is Reuzel's most approachable matte option — the one that delivers genuine texture and definition without overwhelming finer or lighter hair types. Where Extreme Hold and Concrete are built for coarse, heavy hair that needs maximum product, Clay Matte sits at a medium 6\/10 hold that's pliable, buildable, and forgiving. The Kaolin Clay base absorbs excess oil from the scalp and hair, keeping things feeling clean and non-greasy throughout the day, while Aloe Vera soothes the scalp underneath and Quinoa helps maintain moisture balance so the hair doesn't dry out under the clay. Vitamin E rounds things out by supporting hair strength and flexibility over time. It rinses out easily, won't weigh fine hair down, and gives you that touchable, natural matte finish that's genuinely hard to achieve with heavier formulas.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the go-to for fine to medium hair that wants texture and definition without the weight. If heavier pomades tend to flatten your hair or make it look overdone, this is the one to reach for. It's also a great entry point for anyone new to clay products - the medium hold is forgiving enough to work with while you figure out your technique. For more hold with the same matte finish, the Extreme Hold Matte Pomade or Concrete Hold are the natural next step up. For a spray-on clay option, the Clay Spray delivers a similar matte finish with even less weight. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium, pliable hold (6\/10) that's buildable — apply a second layer over the first for more structure without it feeling heavy or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin Clay gently absorbs excess oil and impurities from the scalp and hair, keeping everything feeling clean and non-greasy all day\u003c\/li\u003e\n\u003cli\u003eTrue matte finish (1\/10) gives hair a natural, touchable appearance - no shine, no polish, just clean texture and definition\u003c\/li\u003e\n\u003cli\u003eAloe Vera's anti-inflammatory fatty acids soothe the scalp, making this a particularly comfortable option for anyone with sensitivity or irritation\u003c\/li\u003e\n\u003cli\u003eQuinoa's essential fatty acids help hair retain moisture, keeping it smooth and preventing the dryness that some clay formulas can cause\u003c\/li\u003e\n\u003cli\u003eVitamin E supports hair strength and flexibility over time, reducing the risk of breakage from daily styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula won't weigh down fine or medium hair - adds definition and body without flattening the style\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with regular shampoo, leaving no residue or buildup behind\u003c\/li\u003e\n\u003cli\u003eVanilla Mint scent is clean and understated, shared with the Fiber Pomade for a consistent signature across the matte range. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For a more defined, structured result, build hold gradually by applying a second layer once the first has set. Once fully dry, brush through the hair to activate the matte finish and refine your style - this step makes a noticeable difference with clay formulas.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClay Matte Pomade is the product we recommend when someone wants matte texture but isn't sure where to start. It's versatile enough for daily use, light enough for finer hair, and the buildable hold means you're not locked into one result - you can dial it up or down depending on the day. It also plays well with other Reuzel products, so if you want to experiment with cocktailing, this is a great base to start from. A genuinely reliable everyday matte that earns its place in any grooming kit.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":33292122445,"sku":"RZCMA338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":31039156173,"sku":"RZCMA13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_bbebad25-68cb-4a00-9db1-68051a57b2c0.jpg?v=1743458947"},{"product_id":"lock-stock-barrel-supermatte-mattifying-mist-100ml","title":"Lock Stock \u0026 Barrel Supermatte Mattifying Mist (100ml)","description":"\u003cp\u003eSupermatte is far more than a standard salt spray. Lock Stock \u0026amp; Barrel's fast-drying liquid-to-powder formula combines natural sea minerals with silica to deliver an unparalleled matte finish, genuine texture, and a light hold that looks effortlessly post-surf without requiring you to go anywhere near the ocean. Spritz it in, scrunch or tousle, and walk out the door looking like you spent the weekend at the coast.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Spray Mist\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Powder-Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types seeking texture, lift, and a matte finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants that natural, undone, textured look without any shine or stiffness. Works across all hair types and lengths - particularly good for those who want to add movement and definition to straight or fine hair, or enhance natural wave and curl.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNatural sea minerals (Maris Sal) add texture and definition while enhancing natural wave and movement\u003c\/li\u003e\n\u003cli\u003eSilica absorbs excess oil and moisture at the root for instant lift and a true powder-matte finish\u003c\/li\u003e\n\u003cli\u003eFast-drying liquid-to-powder formula leaves zero residue or stickiness\u003c\/li\u003e\n\u003cli\u003eLight hold keeps styles looking natural and effortless all day\u003c\/li\u003e\n\u003cli\u003eGlycerin helps prevent the hair from drying out while the sea minerals do their work\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA clean, fresh scent with a subtle warmth - light and unobtrusive, with just enough presence to feel intentional without competing with your fragrance.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSpray onto hands or directly onto towel-dried or dry hair, applying section by section from root to tip. Scrunch or tousle to build texture and encourage natural movement. Finish with a brush or leave undone for a more relaxed result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSupermatte punches well above its weight for such a simple-looking product. The sea mineral and silica combination genuinely delivers - the matte finish is real, the texture is effortless, and it works just as well over a styling product as it does on its own. If you want that lived-in, low-effort look without any shine creeping in, keep this one close.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":33817113101,"sku":"LSB-SM100","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/LSB_SUPERMATTE.jpg?v=1649644358"},{"product_id":"uppercut-matt-pomade-100g","title":"Uppercut Deluxe Matte Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.\u003c\/p\u003e\n\u003cp\u003eMatte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water \/ Wax Hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Crème Brulee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in finer hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold grabs quickly and sets firm without going stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eExtreme matte finish leaves hair looking dry and completely natural\u003c\/li\u003e\n\u003cli\u003eHeat-activated waxes combined with water-soluble hold agents give you time to shape before locking in\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day without needing to add more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out easily without heavy buildup\u003c\/li\u003e\n\u003cli\u003eBuildable formula for extra hold when needed\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and a broad range of styles, both classic and modern\u003c\/li\u003e\n\u003cli\u003eCrème Brulee scent is rich, warm, and distinctly Uppercut \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":35946654349,"sku":"UPDP0015","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_1af478b2-d869-4714-b02e-bae5c5ad078e.jpg?v=1776110499"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/hair-product_fc968a57-1de7-46ec-aa29-8e13da50629c.jpg?v=1724877686","url":"https:\/\/shopmasc.com\/collections\/hair-styling.oembed?page=8","provider":"MASC","version":"1.0","type":"link"}