{"title":"Hair Putties \u0026 Pastes","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAchieve flexible, matte styles with our selection of hair putties and pastes for men. Each product is formulated for easy application and a natural finish, making them ideal for daily routines. For added volume, pair with options from our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-thickening-fibres\"\u003e\u003cspan\u003eHair Thickening Fibres\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e range.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur lineup includes lightweight pastes and strong-hold putties that work for all hair types, from fine to thick. These products are designed to deliver a reliable bond without stiffness or residue. For a complete routine, see our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/shampoos\"\u003e\u003cspan\u003eShampoos\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e to prep your hair for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eChoose from organic and classic formulas, including options with natural waxes and resins. Whether you want a textured look or a clean, sealed style, our pastes and putties offer the right mix of hold and flexibility. For more styling options, check out our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/pomades\"\u003e\u003cspan\u003ePomades\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e and \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/clays\"\u003e\u003cspan\u003eClays\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eKey Capabilities\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eFlexible Hold:\u003c\/strong\u003e\u003cspan\u003e Putties and pastes provide a strong yet pliable hold, allowing for restyling throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eMost formulas are designed to leave hair with a natural, non-greasy look.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eLightweight Texture:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eAdvanced compounds and materials ensure a lightweight feel, even in thick hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eEasy Application:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eSmooth, even distribution for quick styling and minimal build-up.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eIdeal For\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCreating textured, matte hairstyles without shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAdding volume and control to thick or fine hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMen seeking a strong bond that remains flexible\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePairing with \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/conditioners\"\u003e\u003cspan\u003eConditioners\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for healthy, manageable hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eThose preferring organic or low-residue styling products\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eTop Brands in This Collection\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hanz-de-fuko\"\u003e\u003cspan\u003eHanz de Fuko\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/blumaan\"\u003e\u003cspan\u003eBlumaan\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/evo\"\u003e\u003cspan\u003eEvo\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/uppercut-deluxe\"\u003e\u003cspan\u003eUppercut Deluxe\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/morris-motley\"\u003e\u003cspan\u003eMorris Motley\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"evo-box-obollox-texture-paste-90ml","title":"Evo Box O'Bollox Texture Paste (90g)","description":"\u003cp\u003eWhen the name tells you exactly what it is. Box O' Bollox is evo's strongest styling product - an extra-strong hold texture paste that creates a rough, defined texture with a super-matte finish and full style control from start to finish. Ozokerite and beeswax are doing the work: ozokerite for the extreme matte, beeswax for the strong-yet-flexible hold that doesn't shatter when you move. It's blunt, it works, and it doesn't pretend to be anything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who needs maximum hold and maximum matte. Works for all hair types but is especially well-suited for short to medium hair that needs to stay exactly where you put it. The strongest in evo's styling range - step up to this if Cassius isn't cutting it.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-strong hold with complete style control\u003c\/li\u003e\n\u003cli\u003eSuper-matte finish - the driest, flattest result in the evo styling range\u003c\/li\u003e\n\u003cli\u003eOzokerite delivers the extreme matte and body\u003c\/li\u003e\n\u003cli\u003eBeeswax provides strong, flexible hold that won't crack or go brittle\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, best on short to medium lengths\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and neutral\u003c\/em\u003e. A very light natural scent that stays well out of the way.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e - A naturally occurring mineral wax that is the source of Box O' Bollox's signature super-matte, almost chalky finish. Provides body and texture while keeping all shine out of the equation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba (Beeswax)\u003c\/strong\u003e - Delivers extra-strong yet surprisingly flexible hold. Keeps the style in place without rigidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that contributes to the dry, matte texture and absorbs excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. A little goes a long way - start with less than you think you need.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThis is the one for people who have tried everything and need the hair to just stay. The super-matte finish is genuinely extreme - if you want any shine at all, this isn't it - but if you need hold and a dry, raw texture, Box O' Bollox delivers it without compromise. Classic evo: no pretence, straight to the point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077630401,"sku":"EVSTSTY103","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/boxobollox.jpg?v=1715584110"},{"product_id":"evo-casual-act-moulding-paste-90ml","title":"Evo Casual Act Moulding Paste (90g)","description":"\u003cp\u003eThere are those who don't need to try hard to look good - their style just happens. Casual Act is evo's moulding paste for that kind of effortless result: light hold, touchable texture, and a matte finish that looks like you ran your hands through your hair once and walked out the door. Water-soluble and fully re-workable, it sits firmly in the \"set it and forget it\" category without the rigidity or build-up that comes with heavier products. The shea butter keeps things conditioned while you style.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but particularly suited to short to medium lengths. Ideal for anyone who wants natural-looking texture and separation without any shine or stiffness. The go-to if you want a style that looks like you barely tried - and meant it. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold\u003c\/strong\u003e with touchable \u003cstrong\u003etexture\u003c\/strong\u003e, \u003cstrong\u003eseparation\u003c\/strong\u003e, and \u003cstrong\u003edefinition\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish \u003c\/strong\u003e- no shine, no crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble\u003c\/strong\u003e and \u003cstrong\u003efully re-workable\u003c\/strong\u003e - restyle throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses out easily\u003c\/strong\u003e without leaving residue or build-up\u003c\/li\u003e\n\u003cli\u003eShea butter conditions and adds softness while you style\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrus and woody - grapefruit, cedar, and floral notes. Light and clean, fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea Butter)\u003c\/strong\u003e - Keeps hair moisturized during styling, enhances softness, and adds a subtle conditioning effect without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e - A rich emollient that contributes to the smooth, pliable texture of the paste and adds a light conditioning benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A naturally derived mineral that absorbs excess oil and contributes to the matte, dry finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP and VP\/VA Copolymer\u003c\/strong\u003e - Flexible film-forming polymers that provide the light, re-workable hold without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms until warmed through. Apply to dry or towel-dried hair. Air-dry for natural separation and texture, or blow-dry for more defined results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCasual Act is the product we reach for when someone asks for a styling paste that genuinely looks like nothing at all - in the best way. It's light enough for fine hair, conditioned enough for anything drier, and the matte finish works on virtually every style. If you're new to Evo's styling range, this is a very good starting point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077742849,"sku":"EVSTSTY105","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dfe9e04c-ef94-4fa8-a306-d8e12dcc9b3d.jpg?v=1715926362"},{"product_id":"lock-stock-barrel-ruck-matte-putty-100g","title":"Lock Stock \u0026 Barrel Ruck Matte Putty (100g)","description":"\u003cp\u003eRuck is Lock Stock \u0026amp; Barrel's matte putty for those who like their hair to look like they didn't try too hard - even when they did. Built for texture and definition, it delivers a firm hold with a clean matte finish that keeps things looking natural and undone. Beeswax and Carnauba Wax give it a pliable, workable consistency that moulds easily and holds all day without stiffness or shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair, textured and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBest suited to shorter to medium length hair with a natural texture. Ideal for anyone who wants a messy, effortless style with enough hold to actually keep it in place - the kind of look that works as well in a boardroom as it does on the weekend. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold with a true matte finish for natural, texture-forward styles\u003c\/li\u003e\n\u003cli\u003eBeeswax and Carnauba Wax provide a pliable, workable consistency that doesn't go hard or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin (natural clay) adds texture and helps absorb excess oil for a cleaner finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape without reapplying\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature scent with a subtle aromatic edge - present without being distracting. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work through dry or slightly damp hair. Build texture and shape as desired. Start with less - you can always add more. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRuck is one of those products that earns its place on the shelf fast. The matte finish is genuinely matte - no unwanted shine sneaking through - and the hold is strong enough to mean it. If you're after that effortless textured look that actually lasts, Ruck delivers it consistently.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192796225,"sku":"LSB-RU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_bf3e0a0a-f844-4489-bcce-6a739b7193e2.jpg?v=1669914374"},{"product_id":"uppercut-deluxe-featherweight-70g","title":"Uppercut Deluxe Featherweight (70g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eFeatherweight gets its name from its texture, not its performance. This is a lightweight fiber paste that delivers firm hold and low shine, making it one of the most versatile products in the entire Uppercut Deluxe range. Where heavier pomades can weigh the hair down, Featherweight lifts it. Plenty of tack means it grips and shapes with ease, adding volume and lift to styles that need a boost without any of the heaviness or stiffness you'd expect from a firm hold product. Quick-setting and clean to apply, it spreads easily through dry hair for even distribution right from the first rake-through. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh Lemongrass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; ideal for textured, pieced-out styles needing volume and lift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants firm hold without the weight or shine of a traditional pomade. Particularly good for finer hair that needs a volume boost, or for guys who want a textured, pieced-out style that still holds its shape throughout the day. Also a great option if you've found other firm hold products too heavy or too shiny for your taste.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold delivers all-day structure without stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eLow shine finish keeps hair looking natural and product-free\u003c\/li\u003e\n\u003cli\u003eLightweight fiber formula adds volume and lift rather than weighing hair down\u003c\/li\u003e\n\u003cli\u003ePlenty of tack for easy grip and shaping from the first application\u003c\/li\u003e\n\u003cli\u003eQuick-setting for efficient morning styling\u003c\/li\u003e\n\u003cli\u003eSpreads easily through dry hair for even, controlled distribution\u003c\/li\u003e\n\u003cli\u003eBuildable formula for adjustable hold and definition\u003c\/li\u003e\n\u003cli\u003eWater-based and easy to wash out with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eBright Fresh Lemongrass scent that's clean and energising\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair that has been washed with shampoo and conditioner. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Comb or rake through to shape, lifting as you go for extra volume and height in the fringe. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFeatherweight is the product that tends to surprise people the most. The lightweight texture makes it look like it won't do much, and then it holds all day. It's an especially smart pick for anyone with finer hair who has written off firm hold products because they flatten everything out. This one does the opposite. A genuinely underrated product in the Uppercut Deluxe range.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237856065,"sku":"UP000007","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_6accb9df-13c1-412f-9354-0fba6c8770ef.jpg?v=1754443654"},{"product_id":"menscience-hair-styling-pomade-56-6g","title":"Menscience Hair Styling Pomade (56.6g)","description":"\u003cp\u003e\u003cstrong\u003eNOTICE:\u003c\/strong\u003e \u003cem\u003eMenscience Hair Styling Pomade is not currently in production, with not ETA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl and hold for a natural hairstyle. This versatile styling product provides structure, control and strong-hold without stiffness or residues and it's ideal for a wide variety of styles. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eDistribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean \u003cspan\u003ematte finish \u003c\/span\u003emakes the hair look natural and full of life. Washes off completely with water and it's infused with natural ingredients to protect and strengthen hair. \u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDefinition and Texture \u003c\/li\u003e\n\u003cli\u003eLong-lasting Hold \u003c\/li\u003e\n\u003cli\u003eNatural-Looking Styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":3243693185,"sku":"12051","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_pomade.jpg?v=1759777877"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"hanz-de-fuko-gravity-paste-60ml","title":"Hanz de Fuko Gravity Paste (56g)","description":"\u003cp\u003eHanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver \u003cstrong\u003einstant, precise grip on application\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold film, adding\u003cstrong\u003e durability and shape retention\u003c\/strong\u003e that keeps styles locked through humidity and movement without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e and PEG-8 \u003cstrong\u003eBeeswax\u003c\/strong\u003e add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrogenated Castor Oil and PEG-40 Castor Oil \u003cstrong\u003econdition the hair \u003c\/strong\u003eduring styling, keeping strands soft and manageable under a high-hold formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003esoothes the scalp\u003c\/strong\u003e during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - reactivate with damp hands to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":22050162241,"sku":"HDF-GP","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-762720884061923828.jpg?v=1764920807"},{"product_id":"uppercut-matt-pomade-100g","title":"Uppercut Deluxe Matte Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror. Don't let the creamy appearance fool you.\u003c\/p\u003e\n\u003cp\u003eMatte Pomade is a medium hold heavyweight that grabs quickly and sets with authority, delivering a dry, natural finish that makes your hair look like it just exists that way. The formula balances water-soluble hold agents with soft, heat-activated waxes, which means it sets slowly enough to give you time to shape your style, then locks it in once you're done. Reworkable throughout the day, washes out easily at night, and comes with a Crème Brulee scent that's become something of a cult favourite among Uppercut loyalists. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte \/ Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water \/ Wax Hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Crème Brulee\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; excels in finer hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a natural, lived-in look with real hold behind it. Matte Pomade is the go-to for guys who don't want their hair to look styled, even when it very much is. Also a great option for finer hair, where the water-soluble and wax-based ingredient balance helps plump the hair cuticle for more volume and texture.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium hold grabs quickly and sets firm without going stiff or crunchy\u003c\/li\u003e\n\u003cli\u003eExtreme matte finish leaves hair looking dry and completely natural\u003c\/li\u003e\n\u003cli\u003eHeat-activated waxes combined with water-soluble hold agents give you time to shape before locking in\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day without needing to add more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out easily without heavy buildup\u003c\/li\u003e\n\u003cli\u003eBuildable formula for extra hold when needed\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and a broad range of styles, both classic and modern\u003c\/li\u003e\n\u003cli\u003eCrème Brulee scent is rich, warm, and distinctly Uppercut \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for the most matte finish. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Build up layers for extra hold as needed. Style using fingers for a textured look or a comb for something cleaner and more defined.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade is one of the most versatile products in the Uppercut Deluxe range and consistently one of the best sellers at MASC. It suits almost every hair type, covers a huge range of styles, and delivers a finish that looks genuinely effortless. If you're not sure where to start with Uppercut Deluxe, this is a very safe first choice.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":35946654349,"sku":"UPDP0015","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_1af478b2-d869-4714-b02e-bae5c5ad078e.jpg?v=1776110499"},{"product_id":"uppercut-easy-hold-90g","title":"Uppercut Deluxe Easy Hold (90g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eEasy Hold is the lightest pomade in the Uppercut Deluxe range, and it earns its name. Lovingly described as Matte Pomade's little brother, it shares a similar ingredient composition with a tweaked ratio that dials the hold right back for a product that feels like almost nothing in the hair while still delivering genuine shape and control. The secret is in the texture - Easy Hold is aerated and triple-whipped into a mousse-like consistency that glides into the hair effortlessly and distributes evenly without effort. No stiffness, no visible product, no heaviness. Just clean, natural-looking hair with a subtle amount of hold behind it. A go-to for fuss-free styling that works in every hair type and length but truly excels in finer or curly hair. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woody Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and lengths; excels in fine, thin, or curly hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants their hair to look naturally good with minimal effort. Easy Hold is the product for guys who don't want to think too hard about their hair in the morning, or for anyone who finds most styling products too heavy, too shiny, or too present. Also a standout choice for finer or curly hair that gets weighed down easily, or as a light finishing product over a stronger base. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLight hold delivers natural shape and control without any stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eTriple-whipped, aerated mousse-like texture glides into hair effortlessly for even distribution\u003c\/li\u003e\n\u003cli\u003eNatural matte finish leaves hair looking completely product-free\u003c\/li\u003e\n\u003cli\u003eSpecially formulated for fine and curly hair that gets weighed down by heavier products\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out easily with no buildup\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and lengths\u003c\/li\u003e\n\u003cli\u003eCan be applied liberally for a relaxed modern style with no sign of product\u003c\/li\u003e\n\u003cli\u003eRich and distinctive Woody Tobacco scent that's warm and grounded \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet or dry hair that has been washed with shampoo and conditioner. Blow-dry hair first for greater volume. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then spread evenly throughout the hair working from the back of the head to the front. Use fingers or a wide-tooth comb to style as desired. Apply liberally for a more relaxed, natural result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eEasy Hold fills an important spot in the Uppercut Deluxe range. Not everyone wants a strong hold product, and not everyone wants their hair to look styled. Sometimes you just want it to look good without looking like you did anything to it. That is exactly what Easy Hold delivers, and it delivers it consistently. A particularly smart pick for anyone with finer hair who has given up on styling products because everything feels too heavy.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":40256814605,"sku":"UPDP0020","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_e8e92d97-e7b7-42ce-b5ee-a7da633a623a.jpg?v=1754443595"},{"product_id":"triumph-disaster-fibre-royale-95g","title":"Triumph \u0026 Disaster Fibre Royale (65g)","description":"\u003cp\u003eMany tread the path, but few keep the way. Be true to yourself and take the fight to the world, this is Fibre Royale’s DNA. A \u003cstrong\u003estrong, natural product\u003c\/strong\u003e that provides \u003cstrong\u003estrength\u003c\/strong\u003e and \u003cstrong\u003ehold\u003c\/strong\u003e without adding volume or dulling natural shine. Utilising a bespoke blend of Beeswax, Argan oil and Kawakawa to mould hair and treat the scalp, Fibre Royale (in France they call it something else) is a strong hold, low volume product that delivers a natural look \u0026amp; style. Perfect for \u003cstrong\u003emedium to long hair styles\u003c\/strong\u003e, ideal for both men’s and women’s cuts, best for thicker hair types.\u003c\/p\u003e\n\u003cp\u003eFibre Royale is infused with T\u0026amp;D’s bespoke fragrance named Santa Monica. Like its name sake Santa Monica is a complex juxtaposition of muscle, art and good times, where everyone and anyone are welcome, so long as they come to play. Derived from the emotionally calming ‘Ho wood’ bark, mixed with cold pressed orange rind and pine needle, it has been said that Santa Monica smells like a block party from the 90’s.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFive things you need to know: \u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eIt’s ‘Non Volumising’ and delivers a strong hold\u003c\/li\u003e\n\u003cli\u003eKey ingredients ‘Beeswax and Argan oil’ combine to deliver tensile strength and weight with a natural look without adding volume.\u003c\/li\u003e\n\u003cli\u003eKawakawa treats the scalp whilst the water based formulation allows pores to breathe.\u003c\/li\u003e\n\u003cli\u003eFibre is easy to apply especially to thick or longer hair, in fact its designed for exactly these hair types.\u003c\/li\u003e\n\u003cli\u003eIt’s water based so its non-greasy and it smells like Santa Monica (our bespoke fragrance of Ho Wood bark, Pine Needle and Orange rind).\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWork a small amount of Fibre Royale through dry or damp hair. Walk tall, run strong.\u003c\/p\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":39953275224254,"sku":"TDFIBRE95","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_e4aafcd6-1c21-486c-824b-531c1d595d93.jpg?v=1713378951"},{"product_id":"blumaan-original-styling-meraki-74ml","title":"Blumaan Pre\/Post Styling Wax Fiber (71g)","description":"\u003cp\u003eBefore the styling product comes the foundation - and Wax Fiber is where every great Blumaan look starts. This is the brand's original and best-selling product, built from the ground up with input from over 50,000 guys, and it still holds its own as one of the most versatile pre-stylers in men's grooming. Apply it to damp hair, blow-dry for volume, and finish with your post-styler of choice - or use it solo for a natural, flexible hold that lasts up to 10 hours without crunch, stiffness, or that telltale \"product-in-hair\" look. Four blended waxes create real structure and fullness, the built-in heat protection means your blow dryer is working with the product rather than against it, and Shea Butter keeps everything from going dry and brittle in the process. Works as a pre-styler, a post-styler, or both. Pairs especially well with Heavy Hold Clay for maximum volume and all-day grip. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Damp hair (pre-style) or dry hair (post-style)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone looking to add serious volume and lasting hold without weight or crunch. Particularly great for fine to medium hair that needs a lift, but versatile enough to work across all hair types. If you blow-dry as part of your routine, Wax Fiber was made for you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume that actually lasts\u003c\/strong\u003e - Four blended waxes create fullness and lift from root to tip that holds for up to 10 hours without going flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre and post-styler in one\u003c\/strong\u003e - Use it before blow-drying to build volume, after to lock in shape, or both for the strongest result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Formulated to shield hair from blow-dryer damage so you can style with confidence every day. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish \u003c\/strong\u003e- No shine, no residue, no greasy look - just clean, natural-looking hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, non-sticky formula\u003c\/strong\u003e - Doesn't weigh hair down or leave that heavy, loaded feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day\u003c\/strong\u003e - Stays pliable so you can reshape without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e - Fine, thick, straight, wavy - Wax Fiber adapts to whatever you're working with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free, sulfate-free, phthalate-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA fresh, clean blend of citrus and black tea lifted by warm, woody undertones. Light enough not to compete with fragrance, present enough to make application feel intentional. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The primary holding agent; provides structure, heat resistance, and natural conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that gives hairstyles all-day control and prevents styles from falling flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Wax) - One of the hardest natural waxes available; adds firm hold and a protective layer to each strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A natural emollient derived from wool that deeply conditions hair and helps retain moisture throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - Softens and nourishes hair while reducing frizz and flyaways, keeping the formula from drying out in the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Castor Oil \u003c\/strong\u003e(Ricinus Communis) - Adds body and thickness to the wax blend while conditioning and smoothing the hair shaft. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry upward with a brush to build volume and shape. Finish with your preferred post-styler - Heavy Hold Clay for maximum grip, or use Wax Fiber alone for a lighter hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a post-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply to dry or near-dry hair and shape into your desired style. Add a touch more if extra hold or texture is needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWax Fiber is where Blumaan started, and it remains the product that defines what the brand is about - community-driven, genuinely functional, and built to perform. It's the kind of pre-styler that changes how you think about your whole routine. Once you understand what a good pre-styler does, you won't go back to skipping the step.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":1789474734093,"sku":"BLUM-OSM","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_d775711a-7ffe-4255-a963-089ccc03847d.jpg?v=1728677378"},{"product_id":"blumaan-monarch-matte-paste-74ml","title":"Blumaan Matte Cream Clay (71g)","description":"\u003cp\u003eNot every look needs maximum grip. Sometimes you want texture, movement, and a clean matte finish without the weight of a heavy clay - and that's exactly what Matte Cream Clay is built for. This is Blumaan's most versatile post-styler: a lightweight cream-clay hybrid that applies effortlessly, holds reliably, and leaves hair looking like it just happened to fall perfectly into place. Where Heavy Hold Clay is built for thick, resistant hair that needs serious control, Matte Cream Clay is the go-to for finer and straighter hair that needs texture and shape without being weighed down.\u003c\/p\u003e\n\u003cp\u003eTwo natural clays - Kaolin and Bentonite - work together to absorb excess oil, boost fullness, and deliver flexible all-day hold. Shea Butter and Grape Seed Oil keep the formula feeling smooth and comfortable, not dry or chalky. The result is a styling clay that actually feels creamy to use. Easy to scoop, quick to emulsify, minimal tugging - and easy to wash out at the end of the day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thin, straight, and fine hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eIdeal for anyone with fine, straight, or thin hair who wants texture and definition without heaviness. Also a great everyday option for medium hair types who find heavy clays too much. Works well for textured quiffs, brushbacks, pompadours, middle parts, and natural tousled looks.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-high hold without the weight \u003c\/strong\u003e- Strong enough to keep styles in place all day, light enough not to flatten fine hair or leave it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless application\u003c\/strong\u003e - Scoops cleanly, breaks down quickly between palms, and distributes through hair without tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, natural-looking texture that works for any occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-clay formula for fullness and grip\u003c\/strong\u003e - Kaolin absorbs excess oil for a fresher finish, while Bentonite boosts thickness and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day \u003c\/strong\u003e- Remains pliable so you can adjust your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles \u003c\/strong\u003e- Shea Butter and Grape Seed Oil condition hair at the same time, so it doesn't feel stripped or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash out\u003c\/strong\u003e - Despite a strong hold, the formula rinses out cleanly without needing extra effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, bold blend of spice, wood, and amber. More character than most styling products - present during application but settles quickly once in the hair.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - A gentle natural clay that absorbs excess oil and grease while adding texture and a clean matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A mineral-rich clay that boosts fullness, grip, and thickness for flexible all-day hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax \u003c\/strong\u003e(Cera Microcristallina) - A refined wax that provides smooth, pliable hold without stiffness or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Conditions hair and adds a flexible hold base that allows for easy restyling throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - A deeply nourishing butter that softens hair, reduces frizz, and prevents the dry or chalky feel common in clay-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight oil rich in antioxidants and fatty acids that conditions hair without adding greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract \u003c\/strong\u003e(Laminaria Ochroleuca Extract) - Strengthens hair strands and supports a healthier scalp environment with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol Acetate) - An antioxidant that protects hair from environmental damage and supports long-term hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried hair evenly, distributing from roots to ends. Shape your style using your hands or a brush. Finish with a small additional amount for added texture or hold if needed. For extra volume before styling, pair with Blumaan Volume Cream as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Cream Clay sits in a sweet spot that not every product hits - enough hold for real all-day wear, light enough for fine hair, and smooth enough to be genuinely easy to use. If you've written off clays in the past because they were too heavy or too drying, this is the one to revisit. \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":15848254799987,"sku":"BLUM-MMP","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_1de367d4-a80d-423c-b006-ae7cd9023e70.jpg?v=1728677401"},{"product_id":"reuzel-extreme-hold-matte-pomade-113g","title":"Reuzel Extreme Hold Matte Pomade (Size Options)","description":"\u003cp\u003eWhen Leen and Bertus built Reuzel out of their Rotterdam barbershop Schorem, they weren't interested in making products that were good enough — they were interested in making the best. Every formula in the Reuzel lineup was developed and refined through real-world use on real clients, which is why the products hold up the way they do. Decades behind the chair gave these two barbers an instinct for what hair actually needs, and that instinct is evident in every tin and tube they've put their name on.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Extreme (11\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Sugary Rum — warm, sweet, and smooth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to coarse hair; textured, messy, and high-volume styles; anyone who needs maximum all-day hold with zero shine Reuzel rates this one at 11 out of 10 on hold, and they're not wrong to do it. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the strongest formula in the lineup - a water-based pomade that delivers an ironclad grip from morning to night without budging, flaking, or sacrificing the matte finish. It's built for medium to coarse hair that needs serious product to maintain a style, and it's particularly good for dry, textured, high-volume looks where shine would undermine the whole aesthetic. Beeswax provides the humidity-resistant backbone, Castor Oil nourishes the hair strand underneath the hold, and the whole thing washes out cleanly with regular shampoo - which is genuinely impressive for a product at this hold level. If you've tried everything else and nothing sticks, this is the one.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold is for anyone whose hair has defeated every other product they've tried. It's specifically designed for medium to coarse hair that needs maximum control, and it excels at dry, messy, textured styles where you want the look to last all day without touch-ups. It also works as one half of Reuzel's strongest cocktail combo - apply Extreme Hold to damp hair at the roots, let it dry, then pull Pink Grease through the ends for a hold that's genuinely difficult to shift. For a strong hold with more shine, Blue Pomade is the better fit. For slightly less hold with a similar matte finish, the Clay Matte Pomade or Concrete Hold are worth considering. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtreme hold (11\/10) that locks styles in place all day without budging, flaking, or losing structure - the strongest hold in the entire Reuzel lineup\u003c\/li\u003e\n\u003cli\u003eBeeswax forms a powerful humidity-resistant barrier that actively fights frizz and keeps even coarse, unruly hair exactly where you put it\u003c\/li\u003e\n\u003cli\u003eCastor Oil penetrates the hair strand with nourishing fatty acids, so your hair is being conditioned underneath all that hold rather than dried out\u003c\/li\u003e\n\u003cli\u003eMatte finish (1\/10) keeps the look clean and natural - no shine, no grease, just pure texture and structure\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out cleanly with regular shampoo despite the extreme hold level - no degreasing shampoo or multiple wash cycles needed\u003c\/li\u003e\n\u003cli\u003eCreates dry, textured, messy styles with real separation and definition that lighter products simply can't achieve\u003c\/li\u003e\n\u003cli\u003eFlexible enough to rework throughout the day - the hold is extreme but not brittle, so minor adjustments are still possible\u003c\/li\u003e\n\u003cli\u003eSugary Rum scent is warm and smooth, a consistent signature across several products in the Reuzel matte range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until fully covered. Apply to towel-dried or dry hair starting at the crown and work toward the front, coating from scalp to ends. Comb or finger-style into your desired shape and add more if needed. For Reuzel's strongest hold combination, apply Extreme Hold to damp hair at the roots first, allow to dry, then work Pink Grease through the ends - it's the most hold this lineup can deliver and it'll stand up to just about anything.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eExtreme Hold Matte Pomade is the product we reach for when someone comes in saying nothing works on their hair. It's not subtle, it's not for the faint-hearted, and it doesn't pretend to be anything other than what it is — the strongest hold Reuzel makes, in a formula that still washes out cleanly at the end of the day. If your hair is thick, coarse, and stubborn, this is the product that finally has the answer. And if you really want to go nuclear, pair it with Pink Grease as a finisher and nothing - nothing - is moving that style.\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"95g","offer_id":18405008834675,"sku":"RZPOMX338","price":33.5,"currency_code":"CAD","in_stock":true},{"title":"35g","offer_id":18069250375795,"sku":"RZPOMX13","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_0662ad85-f301-474d-92dd-359eda2dcef0.jpg?v=1742160467"},{"product_id":"crown-shaving-co-structure-styling-cream-120ml","title":"Crown Shaving Co. Structure Styling Paste (120ml)","description":"\u003cp\u003eA pliable, \u003cstrong\u003eflexible styling paste \u003c\/strong\u003ethat adds good, all-day hold, a subtle, \u003cstrong\u003ematte finish\u003c\/strong\u003e that looks natural, and some volume for thin (or thinning) hair. And if shine and reapplying product aren’t your thing, then look no further. Sulfate and paraben-free, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Either dry or damp hair will do. Grab a little, rub it through your palms and fingers until it’s “gone,” then style your hair as you please. Don’t go overboard or your hair will harden like cement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e If you’ve got a longer cut, start from the root then work your way up so the product’s well distributed.\u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":18475703435379,"sku":"CSC-SSP","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_aed32f17-b5fb-40ff-b8d2-774bee23bfdd.jpg?v=1694371727"},{"product_id":"lock-stock-barrel-matte-pomade-85g","title":"Lock Stock \u0026 Barrel Mattify Shaping Paste (100g)","description":"\u003cp\u003eMattify is Lock Stock \u0026amp; Barrel's shaping paste for those who want the control of a traditional styler with the clean, shine-free finish of a matte product. Its blend of natural waxes and nourishing oils — including Argan, Baobab, Coconut, and Safflower — gives hair genuine conditioning benefits while keeping frizz in check and texture looking intentional. Lightweight enough for everyday use, and rich enough to actually make a difference.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Paste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially curly, wavy, or frizz-prone hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGreat for curly, wavy, or frizz-prone hair that needs both control and nourishment. Also works well for anyone who wants a matte, natural-looking finish without the dryness that some matte products can leave behind.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold \u003c\/strong\u003ewith a clean \u003cstrong\u003ematte finish\u003c\/strong\u003e that controls frizz without stiffness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e nourishes and adds suppleness while keeping hair looking naturally healthy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBaobab Oil \u003c\/strong\u003eis rich in essential fatty acids that strengthen and moisturize the hair shaft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e deeply conditions and helps reduce protein loss for stronger, more resilient hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Oil \u003c\/strong\u003estimulates the scalp and supports healthy hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e provides a workable, pliable consistency that shapes without hardening\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA light, clean scent with subtle warmth - the Rosemary Leaf Oil adds a faint herbal freshness that keeps things from feeling too heavy or sweet.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work evenly through dry or damp hair. Define and shape as desired. Layer gradually for more hold and control. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhat sets Mattify apart is that it doesn't make your hair feel like you've put product in it. The oil blend does real conditioning work, the matte finish is genuinely matte, and the overall effect is hair that looks and feels healthy rather than styled within an inch of its life. A strong pick for anyone who wants results without the residue.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":29075314638963,"sku":"LSBMA100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_bfe7c8dd-36cb-4960-a604-3e9e640ae6e1.jpg?v=1669914378"},{"product_id":"reuzel-styling-paste-100ml","title":"Reuzel Matte Styling Paste (100ml)","description":"\n\u003cp\u003e\u003cstrong\u003eMedium Hold | No Shine | Water Soluble\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eReuzel Matte Styling Paste was made for men wanting a medium yet flexible hold. So when a girl runs her fingers through your hair, she can, you know, actually run her fingers through it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWant a hold that’s more silly putty than concrete? Look no further, scumbag. Reuzel Matte Styling Paste has a medium hold that adds texture for a variety of hair lengths. And since it’s water soluble, it’ll rinse out like it was never there.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Start with a pinky’s worth in your palm and emulsify like you took your hands out of an ice bucket. Run it through blow-dried hair, adding more paste for longer and thicker hair. Wait for it to dry, brush to activate the matte finish, and style away.\u003c\/span\u003e\u003c\/p\u003e","brand":"Reuzel","offers":[{"title":"Default Title","offer_id":31331665412211,"sku":"RZAMSP100","price":27.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/MatteStylingPaste_1080x_d785ac91-2023-4130-ad7c-7232565d9e8e.jpg?v=1649642188"},{"product_id":"morris-motley-matte-styling-balm-100g","title":"Morris Motley Matte Styling Balm (Size Options)","description":"\u003cp\u003eExperience refined texture and effortless style with Morris Motley Matte Styling Balm, a premium grooming essential created for the man who values design, quality, and performance. Crafted by the Australian styling house that made its name blending barber roots with contemporary luxury, this matte balm delivers natural texture, soft control, and a true matte finish - all while nurturing hair with botanical oils and clays.\u003c\/p\u003e\n\u003cp\u003eWhether you’re shaping refined everyday styles or adding understated separation to textured hair, this balm brings professional styling principles into your daily routine. \u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePeople seeking \u003cstrong\u003erefined, understated texture \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eShort to medium hair lengths\u003c\/li\u003e\n\u003cli\u003eFine to medium hair types looking for control without weight\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a \u003cstrong\u003enatural matte finish\u003c\/strong\u003e with\u003cstrong\u003e flexible hold \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eGroomers who appreciate high-quality, design-driven formulations \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMattifying finish\u003c\/strong\u003e for natural, designer-caliber style\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible\u003c\/strong\u003e, \u003cstrong\u003etouchable hold\u003c\/strong\u003e without stiffness or stickiness\u003c\/li\u003e\n\u003cli\u003eAdds \u003cstrong\u003etexture\u003c\/strong\u003e and \u003cstrong\u003eseparation\u003c\/strong\u003e with effortless shape\u003c\/li\u003e\n\u003cli\u003eNourishing botanical base supports hair health\u003c\/li\u003e\n\u003cli\u003eClean application with no residue or flaking\u003c\/li\u003e\n\u003cli\u003eReworkable during the day for evolving style\u003c\/li\u003e\n\u003cli\u003eThis isn’t just styling - it’s styling that feels and smells premium. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eMorris Motley balances \u003cstrong\u003enatural waxes, clays, and conditioning oils\u003c\/strong\u003e to create a balm that provides controlled texture without heaviness. Kaolin and bentonite clays absorb excess oil while botanicals like olive, moringa, and macadamia oils nourish hair, making this balm both performance-driven and sensorially rich. The texture supports shape and lift while maintaining a soft, touchable feel that evolves throughout your day. The result: style that looks intentional, not forced.\u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA refined, aromatic signature — earthy yet bright, grounded in natural botanicals.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Bitter Orange, Bergamot, Citron\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHeart Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Geranium Bourbon, Lavandin, Juniper\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eBase Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Peru Balsam, Amyris, Sandalwood A fresh, elegant finish that subtly complements your daily routine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSandalwood\u003c\/strong\u003e (Santalum Spicatum Wood Water) - Supports conditioning and delivers its signature warm depth. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Olive Oil \u0026amp; Olive Unsaponifiables\u003c\/strong\u003e - Nourish hair and boost manageability without weight. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oils\u003c\/strong\u003e + \u003cstrong\u003eNatural Waxes\u003c\/strong\u003e (Carnauba, Candelilla) - Provide structure and flexible texture for matte styling. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin \u0026amp; Australian Bentonite Clay\u003c\/strong\u003e - Absorb excess surface oil and help deliver true matte finish. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoringa, Macadamia \u0026amp; Jojoba Oils\u003c\/strong\u003e - Lightweight botanical oils that nourish hair while preventing dryness. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian Native Extracts\u003c\/strong\u003e (Tasmanian Pepper, Lilli Pilli, Emu Apple) - Deliver antioxidant support and promote scalp comfort. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a small amount between palms\u003c\/li\u003e\n\u003cli\u003eApply to dry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003eDistribute from roots to ends\u003c\/li\u003e\n\u003cli\u003eStyle with fingers for texture or a comb for shape\u003c\/li\u003e\n\u003cli\u003eAdd more if needed for additional definition\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003ePro Tip: Warm the balm in your hands first to ensure even application and a seamlessly natural finish. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This - Luxury You Can Wear\u003c\/h2\u003e\n\u003cp\u003eMorris Motley isn’t just another styling brand - it’s a thoughtful fusion of barbering heritage and modern design philosophy. Their products are created for men who care about detail and expect performance.\u003c\/p\u003e\n\u003cp\u003eAt MASC, we recommend this matte styling balm to guys who want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA more refined approach to texture\u003c\/li\u003e\n\u003cli\u003eGrooming products that feel as premium as they perform\u003c\/li\u003e\n\u003cli\u003eEveryday styling that doesn’t look like “product”\u003c\/li\u003e\n\u003cli\u003eFlexible hold that adapts to real life It sits beautifully in a luxury grooming cabinet - but it’s also practical enough for daily wear. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eSantalum spicatum wood (sandalwood) water, hydrogenated olive oil (and) olea europaea (olive) fruit oil (and) olea europaea (olive) oil unsaponifiables, ricinus communis (castor) seed oil, hydrogenated castor oil, copernica cerifera (carnuaba) cera, crambe abyssinica seed oil, euphorbia cerifera (candelilla) cera, hydroxystearic acid, beta-sitosterol, rhus verniciflua (berry) peel cera, tocopherol, helianthus (sunflower) annus seed oil, citrus aurantium dulcis (orange) peel cera, rhus vernicflua (berry) peel cera, moringa oil, hydrogenated moringa oil esters, macadamia integrifolia seed oil, simmondsia chinensis (jojoba) seed cera, glycerin, propanediol, kaolin, bentonite, cetearyl alcohol, peg-40 hydrogenated castor oil, silica, oleth 5, sorbitan caprylate (and) propanediol (and) benzoic acid, magnesium aluminum silicate, fragrance (parfum) citrus limon (lemon) peel oil, citrus aurantifolia (lime) peel oil, tocopherols, caramel, glycerin (and) water (and) tasmannia lanceolata (tasmanian pepper) fruit extract (and) syzygium luehmanni (clove lilli pilli) fruit extract (and) kunzea pomifera (emu apple) fruit extract, citral, citronellol, eugenol, geranoil, limonene, linalool.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat makes this different from a clay or paste?\u003c\/strong\u003e This balm blends condition and control — matte texture without the rigidity of clay or heavy feel of paste.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it weigh down fine hair?\u003c\/strong\u003e No. Its lightweight botanical base supports texture while remaining low-weight.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-shape during the day?\u003c\/strong\u003e Yes - the flexible hold lets you touch up or restyle without stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill it leave buildup or flakes?\u003c\/strong\u003e No - formulated for a clean matte finish with zero residue.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this suitable for textured or wavy hair?\u003c\/strong\u003e Yes - it enhances natural separation and definition without crunch.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e \u003c\/p\u003e","brand":"Morris Motley","offers":[{"title":"100g","offer_id":46416699883759,"sku":"MMMSB100","price":72.0,"currency_code":"CAD","in_stock":true},{"title":"50g","offer_id":46416699916527,"sku":"MMMSB50","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/2_0893e50e-30ba-436f-8d31-4d10ca8868f4.jpg?v=1742160476"},{"product_id":"firsthand-all-purpose-pomade-88ml","title":"Firsthand All-Purpose Pomade (88ml)","description":"\u003ch2\u003eStrong Hold. Polished Finish.\u003c\/h2\u003e\n\u003cp\u003eFirsthand All-Purpose Pomade delivers reliable hold with a clean, low-shine finish. This versatile styling product is perfect for sleek styles, classic side parts, or taming flyaways while maintaining flexibility and control.\u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold\u003c\/strong\u003e - Keeps styles structured and controlled\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Shine Finish\u003c\/strong\u003e - Creates a polished, natural look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Styling\u003c\/strong\u003e - Ideal for slicked-back styles or everyday grooming\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Based Formula\u003c\/strong\u003e - Washes out easily\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrusy, herbal and floral with light woodsy notes.\u003c\/p\u003e\n\u003cp\u003eNotes of bergamot, lavender, juniper, wormwood, and palo santo. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides structure and long-lasting hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e - Moisturizes and helps tame hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e - Helps reduce frizz and improve hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eEmulsify a dime-sized amount in your hands\u003c\/li\u003e\n\u003cli\u003eApply evenly to damp or dry hair and style as desired\u003c\/li\u003e\n\u003cli\u003eAir dry or blow dry. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003ePackaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eJar made from 100% recycled plastic and recyclable curbside\u003c\/li\u003e\n\u003cli\u003eBox made from FSC-certified recyclable paper\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Firsthand","offers":[{"title":"Default Title","offer_id":37964850430142,"sku":"FHS-APP-88","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/1_5e0a9404-21ed-4e4f-a734-8639c07e4fe0.jpg?v=1675115204"},{"product_id":"baxter-of-california-styling-paste-120ml","title":"Baxter of California Styling Paste (120ml)","description":"\u003cp\u003eBaxter of California has been making no-nonsense men's grooming products from Los Angeles since 1965 — one of the original brands in a space that barely existed at the time. Everything in the range is paraben-free and built with a practical philosophy: products that work reliably for real people, in real routines, every day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Semi-Matte (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based — water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Warm Herbal — subtle Agave and botanical warmth, light and unobtrusive\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, all lengths. Tousled texture, natural definition, frizz control, and cowlick management. The versatile mid-range option in the Baxter styling lineup \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Styling Paste is Baxter of California's most versatile styling product - a medium-hold, semi-matte formula that works well enough on every hair type and length to be the one product someone reaches for most days. The hold is firm enough to keep styles in place and manage difficult areas like cowlicks without locking hair into an inflexible shape, and the semi-matte finish sits between the flat matte of the Clay Pomade and the low shine of the Cream Pomade - a natural, non-greasy look that reads as effortlessly groomed rather than styled. Petrolatum anchors the hold structure while the botanicals do the conditioning work: Agave Tequilana Leaf Extract and Cereus Grandiflorus Flower Extract deliver moisture and softness that keep hair flexible throughout the day, Panax Ginseng Root Extract provides scalp stimulation and toning at the follicle level, and Cotton Extract contributes a smoothing, anti-frizz quality. The formula is water-soluble and rinses cleanly, handles volume-building as easily as it handles curl control, and is one of the few styling products that genuinely delivers on the 'all hair types' claim.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Styling Paste is the right call for anyone who wants one reliable daily product rather than a carefully matched pair — it works across straight, wavy, curly, thick, and fine hair without needing to be supplemented by anything else. It is particularly well suited to guys dealing with cowlicks, and to anyone who wants medium hold with a natural finish that doesn't commit to fully matte or noticeably shiny. For more hold with a similar finish, step up to the Clay Pomade. For lighter hold at the same semi-matte character, try the Grooming Cream as a pre-styler or standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePetrolatum provides the medium hold backbone that keeps styles in place all day without rigidity - strong enough to manage cowlicks, flexible enough to reshape throughout the day\u003c\/li\u003e\n\u003cli\u003eSemi-matte finish sits naturally between fully matte and low shine - hair looks groomed and intentional without looking product-heavy or flat\u003c\/li\u003e\n\u003cli\u003eAgave Tequilana Leaf Extract delivers natural moisture and conditioning to the hair during styling - keeping it flexible and preventing the stiffness that medium-hold products can cause\u003c\/li\u003e\n\u003cli\u003eCereus Grandiflorus Flower Extract softens and conditions, adding a natural botanical element that supports hair health with repeated daily use\u003c\/li\u003e\n\u003cli\u003ePanax Ginseng Root Extract stimulates and tones the scalp at the follicle level - a conditioning bonus that goes beyond the surface of the hair\u003c\/li\u003e\n\u003cli\u003eCotton Extract provides anti-frizz smoothing that tames flyaways and unruly sections without flattening or over-controlling the style\u003c\/li\u003e\n\u003cli\u003eGenuinely works for all hair types - straight, wavy, curly, thick, fine - without needing to be paired with another product for most everyday styles\u003c\/li\u003e\n\u003cli\u003eCan be particularly effective on cowlicks \u003c\/li\u003e\n\u003cli\u003eFully reworkeable throughout the day - reshape or adjust at any point without losing hold or needing to add more product Water-soluble, rinses cleanly with water alone, and leaves no buildup between washes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a fingernail-sized amount between your palms to warm and distribute evenly, then apply to damp or dry hair from roots to ends. Damp hair gives more definition and slightly more texture; dry hair gives a softer, more natural result at the same hold level. The Styling Paste is forgiving with application - start with less than you think you need and build from there, as it spreads easily and the medium hold means a little excess is easy to work in rather than over-applying and weighing hair down. For cowlicks, apply directly to the problem area first and press firmly before styling the rest of the hair. Finish with fingers for a casual result or a comb for more definition. Rinses cleanly with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Styling Paste is the product we point to when someone wants one thing that works rather than a routine. It is medium hold, semi-matte, all hair types - and it actually delivers on all three without significant caveats. The botanical trio of Agave, Cactus Flower, and Ginseng makes it more interesting than a standard paste formula, and the cowlick-management performance is real and consistent enough that Baxter calls it out themselves. If you are new to the Baxter lineup and want one product to start with before exploring the rest of the range, this is a strong first pick.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":39514860454078,"sku":"P1711800","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-of-california-styling-paste.jpg?v=1649648285"},{"product_id":"blumaan-ultimate-high-hold-system","title":"Blumaan Ultimate High Hold System","description":"\u003cp\u003eThe secret to serious, all-day hold isn't just the finishing product - it's what you do before it. The Ultimate High Hold System pairs Wax Fiber with Hydrating Pomade in a two-step routine built for anyone who needs maximum hold with a natural, low-shine finish that lasts from morning through to evening.\u003c\/p\u003e\n\u003cp\u003eWax Fiber goes into damp hair first. Blow-dry it upward with a brush to build volume, create a foundation of hold, and tame thickness before the finishing product goes in. Once your base is set, Hydrating Pomade locks it in - adding high hold, a conditioning hit of Biotin, Panthenol, and Silk Amino Acids, and a natural low-shine finish that looks refined rather than product-heavy.\u003c\/p\u003e\n\u003cp\u003eThe combination works because Wax Fiber does the volume work so Hydrating Pomade can focus entirely on hold and finish. The result is a style that stays exactly where you put it, without feeling stiff or weighed down. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants all-day hold and serious volume with a clean, natural-looking finish. Particularly well-suited to medium to thick hair types who need hold that genuinely lasts. Works across a range of styles - quiffs, pompadours, slick backs, brush backs, and beyond.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWax Fiber\u003c\/strong\u003e - heat-activated pre-styler for volume, hold, and heat protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Pomade\u003c\/strong\u003e - high-hold, low-shine water-based pomade with conditioning ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum hold that lasts all day\u003c\/strong\u003e - The pre-styler and pomade combination delivers hold that stays without needing mid-day touch-ups.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerious volume at the foundation\u003c\/strong\u003e - Wax Fiber builds real lift during blow-drying that the Hydrating Pomade then locks in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural low-shine finish\u003c\/strong\u003e - Polished and intentional without looking greasy or overdone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair-conditioning ingredients in every step\u003c\/strong\u003e - Shea Butter in Wax Fiber and Biotin, Panthenol, and Silk Amino Acids in Hydrating Pomade actively nourish while you style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat protection built in \u003c\/strong\u003e- Wax Fiber shields hair from blow-dryer damage during the pre-styling step.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash-out \u003c\/strong\u003e- Hydrating Pomade is water-based and rinses clean without the hot-water struggle of traditional pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Two full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a dime-sized amount of Wax Fiber to damp, towel-dried hair and distribute evenly from roots to tips. Blow-dry upward with a brush to build volume and establish the foundation of hold. Once hair is at 90% dry, apply a small amount of Hydrating Pomade and work through to refine the style and lock in hold. Use hands or a comb to shape your final look.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe pre-styler and pomade combination is one of Blumaan's most proven pairings, and it's easy to see why once you try it. Wax Fiber changes what's possible with a pomade finish - the volume is there before the hold locks it in, so the result is more lift, more structure, and hold that actually holds. If all-day volume and grip is what you're after, this is the system.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39957897085118,"sku":"BLUM-UHH-SYSTEM","price":63.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_7b9af71e-cc01-4944-9826-329c9cf6dec2.jpg?v=1728677404"},{"product_id":"blumaan-ultimate-hair-volume-thickening-system","title":"Blumaan Ultimate Hair Volume \u0026 Thickening System","description":"\u003cp\u003eFine and thin hair has two problems: it goes flat, and it stays flat. The Hair Volume and Thickening System is the two-step solution - a heat-activated pre-styler that builds serious volume at the root, paired with a lightweight clay that locks that volume in and gives fine hair the texture and hold it normally can't achieve.\u003c\/p\u003e\n\u003cp\u003eVolume Cream goes in first on damp hair, activated by blow-drying to swell each strand and create a fuller, thicker appearance that lasts all day. Matte Cream Clay goes in after to finish and hold the style - adding flexible grip, natural matte texture, and definition without any of the weight that would flatten fine hair straight back down.\u003c\/p\u003e\n\u003cp\u003eThe result is hair that looks noticeably fuller, holds its shape, and actually feels like it has some weight and presence without feeling loaded down. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSpecifically built for fine, thin, and flat hair that needs a real volume boost. If your hair typically falls flat within an hour of styling or looks limp regardless of what you put in it, this two-step system is the most direct fix. What's Included Volume Cream - heat-activated pre-styler for instant, lasting volume Matte Cream Clay - lightweight post-styler for flexible hold and natural matte texture\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant, visible volume boost\u003c\/strong\u003e - Volume Cream swells fine hair strands from the inside using Magnesium Sulfate for a fuller, thicker appearance that holds all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight hold that doesn't flatten\u003c\/strong\u003e - Matte Cream Clay adds texture and grip without the weight that would reverse the volume work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, effortless-looking hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat-activated formula\u003c\/strong\u003e - Volume Cream works with your blow dryer to maximise the volumising effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day\u003c\/strong\u003e - Both formulas stay pliable so you can adjust your style without re-doing the whole routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes fine hair\u003c\/strong\u003e - Shea Butter, Grape Seed Oil, and Sunflower Seed Oil condition fine hair while you style, rather than stripping it out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Two full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply a dime-sized amount of Volume Cream to damp, towel-dried hair and distribute evenly from roots to tips. Blow-dry upward with a brush on medium to high heat to build maximum volume. Once hair is dry, apply a dime-sized amount of Matte Cream Clay and work through to shape and hold your style. Add more clay for extra hold or texture if needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolume Cream and Matte Cream Clay are individually strong products for fine hair - but together they cover the full picture in a way that neither can alone. The volume goes in, and the clay locks it there. If thin or fine hair has always felt like a limitation, this system is the answer.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39957925527742,"sku":"BLUM-UHVT-SYSTEM","price":62.1,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/blumaanthickeninghairbundle.jpg?v=1742597779"},{"product_id":"blumaan-ultimate-hair-health-system","title":"Blumaan Old Money System","description":"\u003cp\u003eSome looks are timeless. The slick back, the side part, the clean brush back - styles built on precision, shine, and hold that stays put without trying too hard. The Old Money System is the three-step routine built to deliver exactly that.\u003c\/p\u003e\n\u003cp\u003eIt starts with Hydrating Hair Oil - a few drops into damp hair to smooth frizz, restore softness, and create the perfect base for styling. Next, Wax Fiber builds volume and structure during blow-drying. Finally, Hydrating Pomade finishes the look with strong, long-lasting hold and a natural low shine that's polished without looking overdone.\u003c\/p\u003e\n\u003cp\u003eThree products, one refined routine. The kind of result that looks effortless because it actually is, once you know the steps. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants clean, classic, polished hairstyles - slick backs, brush backs, side parts, and modern pompadours - with hold that lasts all day and a finish that looks intentional without being stiff. Works on all hair types.\u003c\/p\u003e\n\u003ch2\u003eWhat's Included\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Hair Oil\u003c\/strong\u003e - 12-oil pre-styling treatment that smooths frizz and preps hair for hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWax Fiber\u003c\/strong\u003e - heat-activated pre-styler for volume and structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Pomade\u003c\/strong\u003e - high-hold, low-shine water-based pomade with conditioning ingredients \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree-step routine for classic, polished looks\u003c\/strong\u003e - Each product plays a distinct role: nourish, build, finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNothing is redundant. All-day hold with natural low shine\u003c\/strong\u003e - The Wax Fiber and Hydrating Pomade combination gives you structured hold with a finish that looks refined, not greasy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActively nourishes while styling\u003c\/strong\u003e - Hydrating Hair Oil and Hydrating Pomade both contain hair-health ingredients that improve hair condition over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz eliminated at the foundation\u003c\/strong\u003e - Starting with Hydrating Hair Oil means frizz and flyaways are handled before the styling products even go in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day \u003c\/strong\u003e- All three formulas remain flexible, so you can adjust your style without starting over.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash-out \u003c\/strong\u003e- The water-based Hydrating Pomade rinses clean without the hot-water battle of wax-based pomades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter value than buying separately\u003c\/strong\u003e - Three full-size products at a bundle saving. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply 3 to 4 drops of Hydrating Hair Oil to slightly damp hair, working through from roots to ends. Smooth any frizz or flyaways. Apply a dime-sized amount of Wax Fiber and blow-dry upward with a brush to build volume and structure. Once hair is styled, finish with a small amount of Hydrating Pomade to refine the look, add hold, and achieve your desired shine level. Use your hands or a comb to perfect the final shape.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Old Money System is built for anyone who takes their hair seriously but wants their routine to feel easy. The three-step system covers every base - prep, volume, and finish - and the result holds up all day. If you've been looking for a bundle that delivers both style and hair health, this is the one. \u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":39958088155326,"sku":"BLUM-HH-SYSTEM","price":96.09,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_24702fc3-f7a3-4371-a9f3-7f531713e676.jpg?v=1761330087"},{"product_id":"brickell-shaping-paste-pomade-59ml","title":"Brickell Shaping Paste Pomade (59ml)","description":"\u003cp\u003eThe Shaping Paste Pomade sits between the Flexible Hold Wax Pomade and the Strong Hold Texturizing Pomade in the Brickell lineup - medium hold, low shine, and a paste texture that's particularly effective for curly, wavy, or thick hair that needs definition and moisture control without the weight of a heavy wax or the harshness of a strong-hold clay. Lanolin seals moisture in and prevents frizz. Red algae extract delivers vitamins, minerals, and amino acids that hydrate and strengthen curls specifically. Hyaluronic acid thickens and volumizes at the hair shaft level. The result is definition and shape that doesn't go crunchy, frizzy, or stiff - the hair holds its form, stays moisturized, and can be worked with through the day.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMen with curly, wavy, or thick hair who want definition and moisture control. Also an effective low-shine option for straight to wavy hair at any length where a medium hold is sufficient. Particularly well-suited to men whose hair frizzes in humidity or loses definition without moisture-locking ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eMedium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eLow Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eCurly, wavy, and thick hair - definition and frizz control\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: \u003cmeta charset=\"utf-8\"\u003eDry or slightly damp hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Moisture Lock\u003c\/strong\u003e - Seals moisture into the hair shaft and prevents frizz by creating a protective barrier around each strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Algae Extract Definition\u003c\/strong\u003e - Rich in vitamins, minerals, and amino acids that hydrate and strengthen curls, maintaining definition without crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Volumizing \u003c\/strong\u003e- Moisturizes and thickens the hair shaft, improving volume and resilience in fine or weakened curls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium Flexible Hold\u003c\/strong\u003e - Enough structure to keep curls and waves defined through the day, light enough to feel natural and avoid the stiffness of stronger products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDandruff-Minimizing\u003c\/strong\u003e - Lanolin's moisture-sealing properties reduce the scalp dryness that contributes to flaking with regular styling product use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-Reworkable\u003c\/strong\u003e - Reactivates with damp fingertips for mid-day restyling without needing to reapply product. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - Seals moisture into the hair shaft and prevents frizz — particularly effective for curly and wavy hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Algae Extract\u003c\/strong\u003e (Chondrus Crispus) - Marine botanical rich in vitamins and amino acids that hydrates and strengthens curl definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e (Sodium Hyaluronate) - Plumps and moisturises the hair shaft, improving volume and curl resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e - Provides the medium hold structure and contributes to frizz prevention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLemon Peel Essential Oil\u003c\/strong\u003e (Citrus Medica Limonum) - Bright, clean scent note that opens the fragrance profile.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint \u0026amp; Eucalyptus Essential Oils\u003c\/strong\u003e - Provide the fresh, invigorating character of the scent blend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a small amount with one fingertip. Warm between the palms. Apply to dry or slightly damp hair — slightly damp hair will give a more defined, separation-forward result; dry application gives more texture and volume. Work through from roots to ends for curly hair, or through the mid-lengths and ends for wavy hair. Scrunch upwards to encourage curl definition. Allow to set naturally or diffuse. Rework with damp fingertips as needed. Why MASC Recommends This The Shaping Paste Pomade is the go-to recommendation for any man with curly or wavy hair who's been using a product that leaves the hair crunchy, frizzy, or flat. The lanolin and red algae combination specifically addresses moisture retention in curl patterns — which is the difference between defined curls and a frizzy halo. For straight or fine hair needing light structure, the Flexible Hold Wax Pomade is a better fit.\u003c\/p\u003e","brand":"Brickell","offers":[{"title":"Default Title","offer_id":40328702296254,"sku":"SHAP-POM-134","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/BrickellShapingPastePomade.jpg?v=1649643697"},{"product_id":"hanz-de-fuko-gravity-paste-trio-3-x-56g","title":"Hanz de Fuko Gravity Paste Trio (3 x 56g)","description":"\u003cp\u003eThe Gravity Paste Trio is three jars of Hanz de Fuko's Super-Grip paste at a better-value price point. If the activation, the hold, and the medium shine finish have made Gravity Paste a regular in your routine, the Trio is the practical choice. Same formula, same results, better value per jar. See the full product breakdown for Gravity Paste below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand known for formulas that behave differently to anything else on the shelf - and Gravity Paste makes that point the moment you open the jar. It looks like a standard paste, but rub it between your palms and something shifts. The formula activates, gets tacky, and suddenly you're holding a product with genuine grip that's ready to lock a style in place.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: High (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Medium Shine (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; structured styles, textured looks, and any style that needs to stay exactly where you put it \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGravity Paste is built around what Hanz de Fuko calls Super-Grip technology - a high-performance polymer system that activates through the heat and friction of rubbing between your palms. Once activated, the formula becomes tacky and responsive, giving you a high hold that grabs hair instantly on application and keeps it in place through a full day. The medium shine finish sits comfortably between matte and glossy, making it versatile enough for both casual textured styles and more polished, structured looks. Fully water-soluble and washes out cleanly with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGravity Paste works across all hair types and suits anyone who wants high hold with a balanced, medium shine finish. It's particularly well suited to structured styles that need to stay in place - quiffs, textured crops, defined side parts - where the Super-Grip activation gives you an immediacy and precision that softer pastes don't match. For high hold with a matte finish, Claymation is the comparison point. For a slightly more relaxed hold with natural shine, Scheme Cream is the step down.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer is the Super-Grip polymer that activates through palm friction, becoming tacky and responsive to deliver \u003cstrong\u003einstant, precise grip on application\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePVP reinforces the hold film, adding\u003cstrong\u003e durability and shape retention\u003c\/strong\u003e that keeps styles locked through humidity and movement without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e and PEG-8 \u003cstrong\u003eBeeswax\u003c\/strong\u003e add structure and body to the hold, contributing to the medium shine finish while keeping the formula pliable and reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003eHydrogenated Castor Oil and PEG-40 Castor Oil \u003cstrong\u003econdition the hair \u003c\/strong\u003eduring styling, keeping strands soft and manageable under a high-hold formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair shaft, preventing dryness and brittleness that high-hold products can sometimes cause with repeated use.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil \u003cstrong\u003esoothes the scalp\u003c\/strong\u003e during application, adding a clean, refreshing sensation while providing mild anti-itch and conditioning benefits.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully water-soluble\u003c\/strong\u003e formula washes out cleanly with shampoo - no heavy residue, no build-up, no clarifying shampoo required.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e throughout the day - reactivate with damp hands to reshape without needing to reapply. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair for maximum hold and definition, or damp hair for a more relaxed, textured result. Scoop a dime-sized amount into your palm and rub vigorously between both palms until the formula activates and becomes tacky - this step is essential and takes a few seconds. Once activated, apply using a scrunching or pushing motion through your hair, working from roots to ends before shaping into your chosen style. The tacky consistency grabs hair immediately, so work quickly and deliberately. Reworkable with damp hands throughout the day. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGravity Paste earns its place in the Hanz de Fuko lineup by doing something most pastes don't - it gives you an immediate, precise grip that makes styling faster and more controlled. The Super-Grip activation is a genuine differentiator, not just marketing language, and the medium shine finish makes it more versatile than a pure matte or pure gloss product. If you've been using a clay for the hold but wanted a bit more shine and a lighter feel, Gravity Paste is a strong alternative worth trying. The Trio makes sense once it becomes a regular - it's the kind of product that disappears faster than expected.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783136215279,"sku":"HDF-GP3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_d1b12da0-1329-4f3a-9770-77103b158971.jpg?v=1753807442"},{"product_id":"hanz-de-fuko-sponge-wax-trio-3-x-56g","title":"Hanz de Fuko Sponge Wax Trio (3 x 56g)","description":"\u003cp\u003eThe Sponge Wax Trio is three jars of Hanz de Fuko's most botanically rich styling wax at a better-value price point. If the pliable hold, the matte finish, and the conditioning ingredient profile have made Sponge Wax a daily essential, the Trio is the practical way to keep it stocked. Same formula, same results, better value per jar. See the Sponge Wax lfull product breakdown below.\u003c\/p\u003e\n\u003cp\u003eHanz de Fuko is a grooming brand with a commitment to ingredients that go beyond just holding hair in place - and Sponge Wax makes that commitment more visible than almost anything else in the range. Medium hold, matte finish, and one of the most extensive botanical conditioning lineups you'll find in a styling wax at this price point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based, fully water-soluble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially thick or unmanageable hair; textured bed-head styles on dry hair, smooth classic looks on damp hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSponge Wax is built around the balance between flexibility and firmness. The hold is medium but the pliability is exceptional - hair stays in place without going stiff or brittle, and stays reworkable throughout the day without needing reapplication. The matte finish reads as completely natural, making it as useful for effortless textured styles as it is for more intentional, structured looks. It also works as a pre-styler under other Hanz de Fuko products and as a heat protectant before blow-drying, giving it a three-way utility that most waxes simply don't have. The botanical ingredient list is genuinely impressive - Vitamins A, C, and E, hydrolysed proteins, green tea, grape seed, and a full spectrum of plant extracts all doing conditioning work while the formula holds your style in place.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the strongest everyday option in the Hanz de Fuko matte range for anyone with thick, coarse, or difficult-to-manage hair that needs pliable medium hold without stiffness. It's equally well suited to anyone who wants a natural-looking matte finish without committing to a high-hold clay. For maximum hold with a matte result, Claymation is the step up. For a lighter matte option on finer or more cooperative hair, Quicksand is the alternative. For medium hold with a natural shine rather than matte, Scheme Cream is the direct comparison.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVP\/Methacrylamide\/Vinyl Imidazole Copolymer and Acrylates Copolymer work together as the hold system, delivering \u003cstrong\u003emedium-strength hold\u003c\/strong\u003e with exceptional pliability that keeps hair reworkable through the day without stiffness.\u003c\/li\u003e\n\u003cli\u003eLanolin and Lanolin Wax provide \u003cstrong\u003edeep conditioning \u003c\/strong\u003eat the hair shaft level, keeping strands \u003cstrong\u003esoft, moisturised, and manageable \u003c\/strong\u003eunder hold - particularly effective on thick or coarse hair textures.\u003c\/li\u003e\n\u003cli\u003ePEG-8 Beeswax and Synthetic Beeswax add\u003cstrong\u003e flexible structure\u003c\/strong\u003e to the formula, contributing to the matte finish while keeping the hold character pliable rather than firm or brittle.\u003c\/li\u003e\n\u003cli\u003eJojoba Esters \u003cstrong\u003econdition each strand\u003c\/strong\u003e during styling, mimicking the hair's natural oils to add softness and prevent the dry, stripped feeling that some waxes leave behind.\u003c\/li\u003e\n\u003cli\u003eHydrolysed Wheat, Soy, and Rice Proteins reinforce the hair's protein structure with every use, \u003cstrong\u003eimproving strength\u003c\/strong\u003e, \u003cstrong\u003eelasticity\u003c\/strong\u003e, and \u003cstrong\u003eresilience\u003c\/strong\u003e over time.\u003c\/li\u003e\n\u003cli\u003eRetinyl Palmitate (\u003cstrong\u003eVitamin A\u003c\/strong\u003e), Tocopheryl Acetate (\u003cstrong\u003eVitamin E\u003c\/strong\u003e), and Ascorbyl Palmitate (\u003cstrong\u003eVitamin C\u003c\/strong\u003e) deliver a full antioxidant vitamin complex that protects and nourishes the hair and scalp during daily styling.\u003c\/li\u003e\n\u003cli\u003eVitis Vinifera (Grape) Seed Extract and Camellia Sinensis (Green Tea) Leaf Extract provide additional antioxidant protection, \u003cstrong\u003eshielding the hair from environmental stressors\u003c\/strong\u003e and \u003cstrong\u003eoxidative damage\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEquisetum Hiemale (Horsetail Fern) Extract \u003cstrong\u003esoothes scalp irritation \u003c\/strong\u003eand supports hair strength, while Arctium Lappa (Burdock) Root Extract \u003cstrong\u003epromotes healthy scalp circulation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMentha Viridis (Spearmint) Leaf Oil and Eucalyptus Globulus Oil\u003cstrong\u003e refresh and cool the scalp \u003c\/strong\u003eon application, making it pleasant to use as a daily styler.\u003c\/li\u003e\n\u003cli\u003eWorks as a pre-styler base under other Hanz de Fuko products and as a heat protectant before blow-drying or flat ironing. Fully water-soluble and washes out cleanly with shampoo. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eFor textured, bed-head styles, apply to dry hair. Rub a dime-sized amount between your fingers to warm and soften the product, then work through hair using your fingertips, shaping into your chosen style. For smoother, more classic looks, apply to damp hair and comb or brush through before blow-drying or air-drying into shape. As a pre-styler, apply Sponge Wax first on dry or damp hair before layering your chosen Hanz de Fuko styling product on top for added grip and longevity. Used as a heat protectant, apply to damp hair before blow-drying. Washes out with shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eSponge Wax is the product in the Hanz de Fuko range that quietly does the most. Medium hold, matte finish, pre-styler capability, heat protectant, and a botanical ingredient list that conditions the hair every time you use it - that's a lot of value in one jar. It's particularly worth recommending to anyone with thick or difficult hair who has struggled to find a matte product that holds without going stiff, and to anyone building a two-product Hanz de Fuko kit who wants a versatile base to pair with something stronger. The Trio is the easy call once it becomes a daily staple.\u003c\/p\u003e","brand":"Hanz de Fuko","offers":[{"title":"Default Title","offer_id":43783137263855,"sku":"HDF-SW3","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/10_88b15ec4-cd21-4980-837e-bb38d8f09b2a.jpg?v=1678319022"},{"product_id":"blumaan-original-styling-meraki-trio-3-x-74ml","title":"Blumaan Pre\/Post Styling Wax Fiber Trio (3 x 71g)","description":"\u003cp\u003eBefore the styling product comes the foundation - and Wax Fiber is where every great Blumaan look starts. This trio bundle gives you three full-size jars of Blumaan's original best-seller, so you're always stocked and never mid-routine without it.\nThe same heat-protective, volume-building formula trusted by guys across all hair types - just more of it, at better value than buying individually. Use it as a pre-styler before blow-drying, a post-styler to lock in shape, or both for the strongest hold. Pairs especially well with Heavy Hold Clay for maximum volume and all-day grip. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e: All hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Damp hair (pre-style) or dry hair (post-style)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Wax Fiber fans who use it daily and don't want the reorder stress. A smart household buy for anyone who blow-dries regularly or layers it with a post-styler as part of their routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThree full-size jars - Stay stocked and save compared to buying individually.\u003cstrong\u003eVolume that actually lasts\u003c\/strong\u003e - Four blended waxes create fullness and lift from root to tip that holds for up to 10 hours without going flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre and post-styler in one\u003c\/strong\u003e - Use it before blow-drying to build volume, after to lock in shape, or both for the strongest result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in heat protection\u003c\/strong\u003e - Formulated to shield hair from blow-dryer damage so you can style with confidence every day. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish \u003c\/strong\u003e- No shine, no residue, no greasy look - just clean, natural-looking hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight, non-sticky formula\u003c\/strong\u003e - Doesn't weigh hair down or leave that heavy, loaded feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day\u003c\/strong\u003e - Stays pliable so you can reshape without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on all hair types\u003c\/strong\u003e - Fine, thick, straight, wavy - Wax Fiber adapts to whatever you're working with.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free, sulfate-free, phthalate-free\u003c\/strong\u003e - Clean formula, ethically made. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA fresh, clean blend of citrus and black tea lifted by warm, woody undertones. Light enough not to compete with fragrance, present enough to make application feel intentional. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The primary holding agent; provides structure, heat resistance, and natural conditioning properties.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCandelilla Wax \u003c\/strong\u003e(Euphorbia Cerifera Wax) - A plant-derived wax that gives hairstyles all-day control and prevents styles from falling flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Wax) - One of the hardest natural waxes available; adds firm hold and a protective layer to each strand.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A natural emollient derived from wool that deeply conditions hair and helps retain moisture throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - Softens and nourishes hair while reducing frizz and flyaways, keeping the formula from drying out in the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Castor Oil \u003c\/strong\u003e(Ricinus Communis) - Adds body and thickness to the wax blend while conditioning and smoothing the hair shaft. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAs a pre-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply evenly through damp, towel-dried hair from roots to tips. Blow-dry upward with a brush to build volume and shape. Finish with your preferred post-styler - Heavy Hold Clay for maximum grip, or use Wax Fiber alone for a lighter hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAs a post-styler\u003c\/strong\u003e: Scoop a dime-sized amount and emulsify between palms. Apply to dry or near-dry hair and shape into your desired style. Add a touch more if extra hold or texture is needed. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWax Fiber is the product that started it all for Blumaan, and once it's part of your routine, you'll wonder how you styled without it. The trio means you're set - no running out, no compromises.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831674536175,"sku":"BLUM-OSM-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_994680e0-9212-458a-b1d7-8f04e32c06dc.jpg?v=1728677409"},{"product_id":"blumaan-monarch-matte-paste-trio-3-x-74ml","title":"Blumaan Matte Cream Clay Trio (3 x 71g)","description":"\u003cp\u003eMatte Cream Clay is the kind of product you reach for every day - and with the trio bundle, you'll always have one ready. Three full-size jars of Blumaan's lightweight cream-clay hybrid, at better value than buying individually. The same flexible hold, natural matte finish, and effortless application - just stocked up so you're never caught short mid-routine. A smart buy for daily users, or for households where more than one person styles.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: 7\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: 2\/10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Natural matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Thin, straight, and fine hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e: Yes \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eExisting Matte Cream Clay fans who go through product regularly and want the convenience of stocking up. A practical choice for anyone who styles daily.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree full-size jars\u003c\/strong\u003e - Stay stocked and save compared to buying individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-high hold without the weight \u003c\/strong\u003e- Strong enough to keep styles in place all day, light enough not to flatten fine hair or leave it feeling loaded.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEffortless application\u003c\/strong\u003e - Scoops cleanly, breaks down quickly between palms, and distributes through hair without tugging or pulling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural matte finish\u003c\/strong\u003e - No shine, no greasiness - just clean, natural-looking texture that works for any occasion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDual-clay formula for fullness and grip\u003c\/strong\u003e - Kaolin absorbs excess oil for a fresher finish, while Bentonite boosts thickness and hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day \u003c\/strong\u003e- Remains pliable so you can adjust your style without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes while it styles \u003c\/strong\u003e- Shea Butter and Grape Seed Oil condition hair at the same time, so it doesn't feel stripped or dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy wash out\u003c\/strong\u003e - Despite a strong hold, the formula rinses out cleanly without needing extra effort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eParaben-free and cruelty-free\u003c\/strong\u003e - Clean formula, ethically made.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, bold blend of spice, wood, and amber. More character than most styling products - present during application but settles quickly once in the hair.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - A gentle natural clay that absorbs excess oil and grease while adding texture and a clean matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite Clay\u003c\/strong\u003e - A mineral-rich clay that boosts fullness, grip, and thickness for flexible all-day hold.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax \u003c\/strong\u003e(Cera Microcristallina) - A refined wax that provides smooth, pliable hold without stiffness or heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - Conditions hair and adds a flexible hold base that allows for easy restyling throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - A deeply nourishing butter that softens hair, reduces frizz, and prevents the dry or chalky feel common in clay-based products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil\u003c\/strong\u003e (Vitis Vinifera Seed Oil) - A lightweight oil rich in antioxidants and fatty acids that conditions hair without adding greasiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp Extract \u003c\/strong\u003e(Laminaria Ochroleuca Extract) - Strengthens hair strands and supports a healthier scalp environment with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e (Tocopherol Acetate) - An antioxidant that protects hair from environmental damage and supports long-term hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a dime-sized amount and warm it between your palms until fully emulsified. Work through towel-dried hair evenly, distributing from roots to ends. Shape your style using your hands or a brush. Finish with a small additional amount for added texture or hold if needed. For extra volume before styling, pair with Blumaan Volume Cream as a pre-styler.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eWhen a product earns a daily spot in your routine, running out of it is genuinely annoying. The Matte Cream Clay Trio takes that off the table - stocked up, better value, one less thing to think about.\u003c\/p\u003e","brand":"BluMaan","offers":[{"title":"Default Title","offer_id":43831674568943,"sku":"BLUM-MMP-TRIO","price":94.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_c2873094-1e33-4db0-a603-27d291ed769f.jpg?v=1728677390"},{"product_id":"headgains-best-head-paste-65g","title":"Headgains Best Head Paste (65g)","description":"\u003cp\u003eHeadgains is a Vancouver-made brand built around a simple but underserved idea: that men's hair products should do more than just style. Working alongside leading chemists, the brand developed their proprietary HGPM (Headgains Preventative Maintenance) Formula - nine naturally derived, science-backed ingredients chosen specifically for their role in combating hair loss and supporting the maintenance of existing hair. The result is a range of high-performance styling products that look after your hair every time you use them, not just when you remember to take a supplement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Matte (1\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woody, aromatic, and slightly smoky with green undertones - the Headgains signature\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair; textured crops, quiffs, and natural-looking styles where volume and definition are the goal \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBest Head Paste is Headgains' texture-first styler - the one you reach for when you want your hair to look genuinely fuller, more defined, and effortlessly styled without any shine getting in the way. The medium-firm hold gives you enough grip to shape and structure without locking the hair into place rigidly, and the natural matte finish means the result looks like your hair at its best rather than your hair with product in it. Apply it to dry hair for maximum texture, volume, and hold, or work it through damp hair for a softer, more flexible finish with a slightly more natural look. What sets it apart from a standard styling paste is what's working underneath the style - the HGPM Formula's three-part approach to hair health, built around ingredients that target DHT, promote scalp circulation, and strengthen existing hair strands every single day.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBest Head Paste is for anyone with short to medium hair who wants genuine texture and volume without shine, and who doesn't mind their styling product quietly doing something useful for their hair health in the background. It works across most hair types, but it earns its keep most on fine or thinning hair where the thickening and volumizing benefits of the HGPM Formula make a visible difference over time. If you want a more polished, slicked-back look with a higher-shine finish, the Headgains Big Slick Pomade is the better pick from the range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium-firm hold (7\/10) with genuine reworkability - the wax base gives structure and grip without going stiff, so you can reshape throughout the day without starting over.\u003c\/li\u003e\n\u003cli\u003eBeeswax and PEG-8 Beeswax work together to provide a flexible, humidity-resistant hold while coating and smoothing the hair shaft for a consistent, even finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e derived from \u003cstrong\u003eBamboo\u003c\/strong\u003e adds visible body and thickness to the hair, making strands appear fuller and more substantial - particularly noticeable on fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, soothe the scalp, and actively support hair thickening and growth from the inside out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract\u003c\/strong\u003e stimulates blood circulation to the scalp, delivering more oxygen and nutrients to hair follicles to promote healthy growth and reduce inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaw Palmetto \u003c\/strong\u003eand \u003cstrong\u003ePumpkin Seed Oil \u003c\/strong\u003etarget DHT — the hormone primarily responsible for hair loss in men — by inhibiting the enzyme that converts testosterone into DHT, helping to slow hair loss at the source.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e (Vitamin B3) increases blood flow to the scalp, improving hair density, thickness, and overall appearance over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Sinensis) reinforces the DHT-targeting approach, acting as an anti-inflammatory agent while boosting scalp circulation for a healthier follicular environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e reduces sebum on the scalp - sebum carries high concentrations of DHT, so keeping it in check further supports the formula's hair-loss prevention work.\u003c\/li\u003e\n\u003cli\u003eNatural \u003cstrong\u003ematte finish\u003c\/strong\u003e means zero shine and a completely undone, touchable result that works as well in a professional setting as it does on a weekend. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until the paste warms and becomes tacky - this step is important with wax-based formulas, so don't rush it. For maximum texture, volume, and hold, work through dry hair starting at the roots and distribute evenly through to the ends, then style with your fingers or a comb. For a softer, more natural finish with flexible hold, apply to towel-dried damp hair instead. Add a second scoop if your hair is on the longer or denser side, and blow dry for added volume before or after application.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBest Head Paste is the product we reach for when someone wants their hair to look thicker and more defined without looking like they've done anything to it - that effortless, just-good-hair-day result that's actually quite hard to achieve. The matte finish is genuinely natural rather than flat, and the medium-firm hold is forgiving enough for daily use without feeling like your hair is locked in place. What really makes this one worth talking about is the HGPM Formula doing its work underneath every style - if you're going to put something in your hair every day anyway, it may as well be actively working for you. A smart, purposeful product from a brand that's doing something genuinely different in the Canadian grooming space.\u003c\/p\u003e","brand":"Headgains","offers":[{"title":"Default Title","offer_id":46251777392879,"sku":"HG-BHP","price":34.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/22_0196272e-c0b1-46cc-959b-edc0e7741e1a.jpg?v=1739420798"},{"product_id":"headgains-big-slick-pomade-65g","title":"Headgains Big Slick Pomade (65g)","description":"\u003cp\u003eBorn in Vancouver and built on a mission that most grooming brands ignore, Headgains set out to create styling products that actively work against hair loss while delivering the kind of performance you'd expect from a premium styler. Their proprietary HGPM (Headgains Preventative Maintenance) Formula - nine naturally derived, science-backed ingredients developed alongside leading chemists — sits at the core of every product in the range, targeting DHT, promoting scalp circulation, and strengthening existing hair mass every time you style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Natural\/Flexible (5\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Polished\/Low Shine (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Woody, aromatic, and slightly smoky with green undertones - the Headgains signature\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; slickbacks, side parts, and polished everyday styles where a clean, refined finish is the goal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBig Slick Pomade is Headgains' polish-first styler — the one built for anyone who wants a clean, refined look without the grease, crunch, or artificial wet appearance that plagues a lot of pomades in this finish category. The natural hold sits at a comfortable 5\/10, giving hair enough structure to maintain a slicked-back or side-parted style throughout the day while remaining pliable and reworkable. Applied to dry hair it delivers texture and flexible hold; applied to damp hair it achieves that classic slick-back look with noticeably more control. Glycerin keeps the hair hydrated and workable rather than stiff, while Corn Starch absorbs excess oil at the scalp for a finish that stays clean and polished rather than progressively greasy as the day goes on. And underneath all of that, the full HGPM Formula is doing exactly what it does in the Best Head Paste - working across all three pillars of \u003cstrong\u003ePrevent\u003c\/strong\u003e, \u003cstrong\u003eGrow\u003c\/strong\u003e, and \u003cstrong\u003eMaintain\u003c\/strong\u003e to support the hair you have while you style it.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBig Slick Pomade is for anyone who wants a polished, put-together finish without the downsides that usually come with it - no grease, no stiffness, no helmet head. It suits all hair types and works particularly well on short to medium lengths where a clean side part, slickback, or structured everyday style is the goal. Because the hold is natural and flexible rather than strong and structured, it's best suited to hair that already has some natural direction to work with. If you need more hold and a matte finish for textured or high-volume styles, the Headgains Best Head Paste is the better fit from the range.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural, flexible hold\u003c\/strong\u003e (5\/10) that keeps styles looking intentional without rigidity - hair stays moveable and reworkable throughout the day without needing to reapply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and maintains it throughout the day, keeping strands soft, pliable, and easy to reshape rather than dry and brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCorn Starch\u003c\/strong\u003e absorbs excess scalp oil as the day goes on, keeping the finish consistently clean and polished rather than progressively greasy by mid-afternoon.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica\u003c\/strong\u003e builds the appearance of thicker, fuller hair by adding body and volume at the strand level — a meaningful benefit for anyone styling thinning or fine hair daily.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, soothe the scalp, and support hair thickening over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosemary Leaf Extract \u003c\/strong\u003eboosts blood circulation to the scalp, delivering more oxygen and nutrients directly to hair follicles to promote growth and reduce inflammation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaw Palmetto Extract\u003c\/strong\u003e and \u003cstrong\u003ePumpkin Seed Oil\u003c\/strong\u003e target DHT - the hormone primarily responsible for male hair loss - by blocking the enzyme that converts testosterone into DHT, helping to slow loss at the source.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e (Vitamin B3) improves blood flow to the scalp, increasing hair density and thickness with regular, ongoing use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract \u003c\/strong\u003e(Camellia Sinensis) and \u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e complete the DHT-targeting approach - Green Tea inhibits the conversion enzyme while Salicylic Acid reduces sebum, which carries concentrated DHT, keeping scalp conditions healthier overall.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished, low-shine finish\u003c\/strong\u003e looks clean and deliberate without crossing into greasy or wet territory - professional enough for the office, relaxed enough for the weekend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based formula\u003c\/strong\u003e rinses out cleanly with regular shampoo, no residue or buildup left behind. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and emulsify between your palms until the product is evenly distributed and slightly tacky. For texture and flexible hold, work through dry hair starting at the roots and distribute evenly through to the ends, then style with a comb or your fingers. For a cleaner slick-back look with more control, apply to towel-dried damp hair instead - the formula performs noticeably differently on wet hair, giving you that classic polished finish with higher hold. Blow dry after application for added volume and a more refined result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBig Slick Pomade fills a gap that a lot of guys have been looking to fill — a pomade that actually looks polished without the grease, crunch, or reapplication routine. The finish is clean and natural in a way that reads as intentional rather than overdone, and the flexible hold makes it practical for daily use across a wide range of styles and hair types. The fact that the HGPM Formula is working in the background every single day is what really separates this from a standard styling product — you're not just maintaining your look, you're actively maintaining your hair. For a Vancouver-made product at this price point, it's a genuinely compelling package.\u003c\/p\u003e","brand":"Headgains","offers":[{"title":"Default Title","offer_id":46251804000495,"sku":"HG-BSP","price":34.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/21_d25b21dd-6d86-4a2f-bca7-fd43f10185b0.jpg?v=1739420800"},{"product_id":"goldie-provisions-peace-paste-100g","title":"Goldie Provisions Peace Paste (100g)","description":"\u003ch2\u003eBuildable Hold with a Natural Finish\u003c\/h2\u003e\n\u003cp\u003eGoldie’s Peace Paste is a versatile styling paste designed to deliver adjustable hold with a clean, natural finish.\u003c\/p\u003e\n\u003cp\u003eThis buildable formula allows you to control how strong the hold becomes - the more you use, the stronger the hold - without leaving heavy buildup in the hair. \u003c\/p\u003e\n\u003cp\u003eKaolin clay helps keep the scalp clean while grapeseed oil and glycerin hydrate the hair and scalp, leaving hair looking healthy and styled without stiffness. \u003c\/p\u003e\n\u003ch2\u003eWhat It Does\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuildable Hold\u003c\/strong\u003e - Add more product to increase hold while maintaining flexibility. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Finish\u003c\/strong\u003e - Leaves hair looking healthy and natural. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates Hair \u0026amp; Scalp\u003c\/strong\u003e - Grapeseed oil and glycerin help maintain moisture. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeeps Hair \u0026amp; Scalp Fresh\u003c\/strong\u003e - Kaolin clay helps absorb oil and impurities. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay\u003c\/strong\u003e - Provides structure and helps absorb excess oil\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrapeseed Oil\u003c\/strong\u003e - Hydrates hair while maintaining lightness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - Helps attract moisture to the hair and scalp\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant-Based Oils\u003c\/strong\u003e - Support hair health while styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWork a dime-sized amount into hair and style as desired.\u003c\/li\u003e\n\u003cli\u003eFor best hold: Apply to dry hair OR apply to towel-dried hair and blow dry\u003c\/li\u003e\n\u003cli\u003eFor a looser style, apply to damp hair. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eGoldie’s signature essential oil blend. Notes: Bergamot, Lemon, Lavender, Patchouli, Cedar, Nagarmotha\u003c\/p\u003e\n\u003cp\u003eFresh citrus and aromatic lavender meet earthy woods for a clean, grounded scent that feels refined and subtle.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we recommend Peace Paste for customers who want versatile styling with natural texture, especially for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMedium-length hairstyles\u003c\/li\u003e\n\u003cli\u003eTextured or messy styles\u003c\/li\u003e\n\u003cli\u003eFlexible all-day hold\u003c\/li\u003e\n\u003cli\u003eHair that needs light hydration\u003c\/li\u003e\n\u003cli\u003eA balanced styling paste that keeps hair looking natural while maintaining control. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldie","offers":[{"title":"Default Title","offer_id":46845489938671,"sku":"GLD-004","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_1d4e78af-5dc6-448f-8574-ae057d02348a.jpg?v=1757883264"},{"product_id":"jack-henry-hair-putty-50ml","title":"Jack Henry Hair Putty (50ml)","description":"\u003cp\u003eWhere the Hair Clay goes firm and structured, the Hair Putty goes effortless. This is Jack Henry's take on a medium-hold styling product - still matte, still reworkable, still built from plant-based ingredients with zero synthetics - but designed for those who want volume, movement, and a more touchable, lived-in result over a locked-in one. It's featherlight in the hand and builds quickly without weighing hair down, making it one of the more versatile styling options in the range. 86\/100 Yuka Score. Recyclable packaging.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium - all day, reworkable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based clay hybrid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh woody citrus with light spice and botanical musk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium lengths; fine to medium textures; straight, wavy, and natural styles; those who prefer movement over structure \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Putty is the product for the \"undone but dialed\" look - effortless volume, touchable texture, and all-day hold without stiffness. What makes it genuinely interesting is what's underneath the styling story: a superfood-forward formula loaded with scalp-active botanicals including Wasabi Root, Ginger, Garlic, Dragonfruit, and Beet Extract - ingredients more commonly found in wellness supplements than hair products, working here to support scalp health and encourage stronger hair growth alongside every style.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThose who want structure without stiffness - a natural, full look that doesn't announce itself. Particularly well-suited for fine to medium hair where volume and hydration are the priority over iron grip. If the Hair Clay is for the person who knows exactly where every strand goes, the Hair Putty is for the person who just wants great hair with minimal effort.  \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold with a matte, touchable finish - all day\u003c\/strong\u003e. Rice Bran Wax (Oryza Sativa Bran Wax) and Bentonite (Bentonite) work together to build structure and hold without stiffness, delivering a flexible, reworkable result that holds through the day without going crunchy or flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatherlight formula that adds volume without weight\u003c\/strong\u003e. Mango Seed Butter (Mangifera Indica Seed Butter) and Broccoli Seed Oil (Brassica Oleracea Italica Seed Oil) nourish and soften hair without buildup, giving a healthier, fuller appearance without the heavy, coated feeling some styling products leave behind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA superfood blend that actually feeds the scalp\u003c\/strong\u003e. Wasabi Root Extract (Wasabia Japonica Root Extract), Ginger Root Extract (Zingiber Officinale Root Extract), and Garlic Bulb Extract (Allium Sativum Bulb Extract) bring established anti-inflammatory and antimicrobial properties that support a balanced, healthy scalp - the kind of actives you'd expect in a scalp treatment, delivered through a daily styling product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant-rich botanicals protect and nourish\u003c\/strong\u003e. Buah Merah Oil (Pandanus Conoideus Fruit Oil), Dragonfruit Extract (Hylocereus Undatus), and Beet Root Extract (Beta Vulgaris Root Extract) deliver a concentrated shot of antioxidants that help protect the scalp and hair from oxidative stress and environmental damage with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActivated Charcoal purifies and detoxifies\u003c\/strong\u003e. Activated Charcoal draws out impurities, excess sebum, and environmental pollutants from the scalp during styling, keeping the scalp cleaner and more balanced between wash days without any stripping effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJuniper Berry and Bergamot Oil refresh and balance\u003c\/strong\u003e. Juniper Berry Oil (Juniperus Communis Fruit Oil) and Bergamot Peel Oil (Citrus Aurantium Bergamia Peel Oil) contribute antimicrobial properties that help maintain scalp freshness, while lending the formula its clean, fresh woody citrus scent - 100% naturally derived, zero synthetic fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable throughout the day\u003c\/strong\u003e. Run your hands through your hair mid-afternoon and the putty reshapes without flaking, melting, or needing a top-up. Rinses out easily with water and shampoo at the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuited for daily use\u003c\/strong\u003e - it works with your hair, not against it. The water-based formula doesn't build up or disrupt the scalp's natural balance. Olive-derived emollients (Cetearyl Olivate, Sorbitan Olivate, Hydrogenated Ethylhexyl Olivate) keep the formula skin-compatible and conditioningly lightweight for everyday styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eStart with dry or damp hair - dry gives you a firmer, more defined matte result, while damp hair delivers more movement and a softer finish. Scoop approximately half a knuckle's worth of putty from the jar and warm it between your palms until it spreads evenly. Work through the hair from roots to ends, distributing thoroughly before styling into your desired shape. Blow dry after application for added volume and lift. Pair with the Jack Henry Hair Powder for extra texture and fullness, or the Hair Refresh sea salt spray for a more relaxed, beachy result. Rinses out easily with water and shampoo.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair Putty sits in a sweet spot that not many styling products actually occupy - genuinely lightweight, genuinely medium hold, genuinely matte, and built with a scalp-health story that goes well beyond what any competing product in this category is doing. The wasabi, ginger, and garlic extract blend sounds eccentric until you understand that these are some of the most researched botanicals for scalp circulation and anti-inflammatory benefit. Jack Henry has the Hair Clay for anyone who wants to go stronger - but for those who want to look effortlessly put-together without the grip, the Putty is the better starting point.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563573977327,"sku":"JHY-HPU1","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_0b15aa41-725f-4c0f-b1c6-12b688a9caae.jpg?v=1779330903"},{"product_id":"jack-henry-hair-paste-50ml","title":"Jack Henry Hair Paste (50ml)","description":"\u003cp\u003eThe middle ground between Clay and Wax - and for a lot of people, the sweet spot. Jack Henry's Hair Paste is a water-based, medium-hold formula designed for defined texture with a soft, natural shine finish: more polish than a clay, less commitment than a wax. It's built on a plant protein complex - Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, and Hydrolyzed Lemon Protein - that actively strengthens hair follicles and supports healthy growth rather than just styling the surface. No PVP, no petroleum-derived ingredients. Recyclable glass jar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium - 24-hour, reworkable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Floral citrus - Neroli and citrus protein notes, clean and light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium lengths; all hair types; those who want definition and polish without a full-shine or full-matte result \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hair Putty is the product for the \"undone but dialed\" look - effortless volume, touchable texture, and all-day hold without stiffness. What makes it genuinely interesting is what's underneath the styling story: a superfood-forward formula loaded with scalp-active botanicals including Wasabi Root, Ginger, Garlic, Dragonfruit, and Beet Extract - ingredients more commonly found in wellness supplements than hair products, working here to support scalp health and encourage stronger hair growth alongside every style.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants definition and a little polish without going full shine or full matte. Particularly well-suited for short to medium-length hair where texture and shape matter, but the look should still feel relaxed and touchable. Also the go-to for anyone who layers styling products - the Paste works well under or alongside the Hair Clay for extra control and definition.  \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold with a natural shine finish - 24 hours\u003c\/strong\u003e. Carnauba Wax (Caranuba Wax) and Castor Oil (Ricinus Communis) work together to deliver flexible, reworkable hold with a soft, healthy-looking shine - not a wet or high-gloss finish, but the kind of natural lustre that looks like good hair rather than product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed plant protein complex strengthens hair from within\u003c\/strong\u003e. Hydrolyzed Kale Protein, Hydrolyzed Carrot Protein, and Hydrolyzed Lemon Protein penetrate the hair shaft to strengthen follicles, prevent damage, and support healthy hair growth over time - making this one of the few styling products in the category that actively improves the hair it styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo PVP. No petroleum-derived ingredients\u003c\/strong\u003e. Where most hair pastes rely on synthetic polymer film-formers like PVP (Polyvinylpyrrolidone) for hold, this formula achieves its 24-hour result through plant waxes and protein-derived actives - cleaner chemistry, same performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKakadu Plum Oil delivers concentrated Vitamin C to the scalp\u003c\/strong\u003e. Kakadu Plum Oil is one of the most Vitamin C-dense plant sources on earth - a potent antioxidant that helps protect the scalp from oxidative stress and environmental damage while supporting overall hair and scalp health with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiponate BDP provides a non-greasy, skin-compatible texture\u003c\/strong\u003e. Liponate BDP is a plant-derived emollient that gives the paste its smooth, easy-spreading texture without greasiness or heaviness - it absorbs cleanly and leaves no buildup on the hair or scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive-derived emollients condition throughout styling\u003c\/strong\u003e. Cetearyl Olivate and Sorbitan Olivate - both derived from olive oil - condition the hair during application, leaving it soft and hydrated rather than stripped or stiff after styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeroli Oil adds a clean, distinctly botanical scent\u003c\/strong\u003e. Neroli Oil contributes a fresh floral-citrus character from the blossom of the bitter orange tree - subtle and clean, it makes the product feel considered without being perfumed. 100% naturally derived.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable all day, rinses cleanly\u003c\/strong\u003e. The water-based formula reshapes easily when you run your hands through your hair mid-day without reapplying, and rinses out cleanly with water and shampoo at the end of the day - no buildup, no residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop approximately half a knuckle's worth of Hair Paste from the jar and warm it between your fingers, rubbing until it spreads evenly across both palms. Work through the hair from roots to ends for full distribution, then style into your desired shape. For a defined finish with natural shine, apply to clean, dry hair. For more movement and a lighter hold, apply to damp hair or blow dry after application for added volume. Layer with the Hair Clay for extra control in specific sections, add the Hair Powder for more texture, or finish with the Hair Refresh sea salt spray for a looser, more lived-in result.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hair Paste fills the gap between the Hair Clay's strong matte grip and the Hair Wax's high-shine commitment - and it does it with one of the more intelligently built formulas in the Jack Henry range. The decision to use Hydrolyzed Kale, Carrot, and Lemon Proteins instead of synthetic PVP is the kind of formulation choice that reflects the brand's broader philosophy: performance through plant science rather than synthetic shortcuts. The Kakadu Plum Oil is a genuinely standout ingredient for a styling product. If you want definition and shine that looks like it came from healthy hair rather than a heavy product, this is where to start in the Jack Henry lineup.\u003c\/p\u003e","brand":"Jack Henry","offers":[{"title":"Default Title","offer_id":49563630239983,"sku":"JHY-HP1","price":33.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/11_c33c9c51-26a2-442e-be4b-3a0c8e48d8ee.jpg?v=1779330971"},{"product_id":"captain-fawcett-putty-pomade-ochre-100g","title":"Captain Fawcett Putty Pomade - Ochre (100g)","description":"\u003cp\u003eThe best of both worlds - firm control with a finish that looks like you barely tried. Captain Fawcett's Putty Pomade delivers strong, flexible hold with a natural, low-shine finish ideal for contemporary textured styles or deliberately rugged looks on medium to thick hair.\u003c\/p\u003e\n\u003cp\u003eMultiple awards finalist and London Packaging Week Innovation Awards finalist in 2025, this is a daily workhorse with serious credentials and the kind of effortless aesthetic that takes real skill to achieve. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine\u003c\/strong\u003e: Low-Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\/Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Textured styles on thicker hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Dry or towel-dried hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable\u003c\/strong\u003e: Moderate \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor those who want structured texture without the tell-tale shine of a traditional pomade. Works especially well on thicker or coarser hair types where lighter products lose the battle. Ideal for modern crops, textured fades, messy fringes and any style that needs to stay put without looking overdone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, firm hold that keeps hair in place throughout the day with a flexible, non-stiff feel\u003c\/li\u003e\n\u003cli\u003eLow-shine natural finish creates textured, contemporary styles without a glassy appearance\u003c\/li\u003e\n\u003cli\u003eHumidity resistance helps maintain style integrity in wet or variable climates\u003c\/li\u003e\n\u003cli\u003eArgan Oil (Argania Spinosa Kernel Oil) nourishes and softens hair during wear, reducing brittleness\u003c\/li\u003e\n\u003cli\u003eLanolin conditions hair and aids in the smooth, even distribution of the product \u003c\/li\u003e\n\u003cli\u003eWhite Beeswax (Cera Alba) provides the waxy, pliable base that gives the putty its characteristic texture\u003c\/li\u003e\n\u003cli\u003e2025 London Packaging Week Innovation Awards Finalist; 2023 Pure Beauty Global Awards Finalist; 2023 Australian Modern Barber Awards Finalist, Best Men's Styling Product \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eA warm, rounded signature that works in the background without demanding attention. Fragrance Character: Verdant woods, warm spice and a lift of bright citrus\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e (Argania Spinosa Kernel Oil) - rich in fatty acids and Vitamin E, conditions and softens hair while supporting healthy shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin\u003c\/strong\u003e - natural emollient derived from wool that conditions and improves product distribution through hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Beeswax\u003c\/strong\u003e (Cera Alba) - natural wax that provides the putty texture and contributes to pliable, flexible hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax\u003c\/strong\u003e (Copernicia Cerifera Cera) - plant-derived hard wax that adds structure and resilience to the hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/VA Copolymer\u003c\/strong\u003e - hair-fixative polymer that reinforces style hold without rigidity or flaking \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between the palms until softened and pliable. Work evenly through dry or towel-dried hair, then use your fingertips to shape and define. Build texture section by section for the best result. The formula offers moderate reworkability - reshape as needed throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Putty Pomade sits in a genuinely useful position in the Captain Fawcett styling range - it brings real hold for thicker hair types without the high-shine finish that many contemporary styles are moving away from. The Argan Oil and Lanolin combination means hair isn't left feeling stripped or stiff, and the multi-award recognition reflects consistent real-world performance. A strong choice for anyone who wants modern texture with lasting structure.\u003c\/p\u003e","brand":"Capt. Fawcett","offers":[{"title":"Default Title","offer_id":49679040643311,"sku":"5599PUT100S","price":40.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/23_7416d2dd-7502-4e80-8b92-d812184e0163.jpg?v=1780957218"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/collections\/putty_paste_bceb0df3-458c-4565-ba77-b4e1de807f00.jpg?v=1695143092","url":"https:\/\/shopmasc.com\/collections\/hair-putties-pastes.oembed","provider":"MASC","version":"1.0","type":"link"}