{"title":"Hair Products","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt’s about time to upgrade your grooming routine with our premium range of\u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-products\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003ehair products for men\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, thoughtfully curated to cater to every hair type and styling need. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFrom daily cleansers to specialty treatments, our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/\"\u003e\u003cspan\u003eShopmasc\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e hair products blend high-performance formulas with clean, nourishing ingredients. If you’re after a slick finish or natural texture, each hair product delivers targeted benefits without the heaviness or residue you want to avoid.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur hair products are designed for versatility; these products suit busy mornings, long days at the office or high-intensity workouts. They’re easy to layer-apply shampoo and conditioner from our \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-care\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHair Care\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e range, then lock in your look with styling aids from \u003c\/span\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eHair Styling\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnjoy healthy, manageable hair that feels soft, looks polished, and withstands humidity, wind, or sweat.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eCore Benefit Of Our Hair Products\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBoosts volume and texture for fine or thinning hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eOffers flexible hold while enhancing natural shape and movement.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDeeply hydrates and smooths dry, damaged, or frizzy hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eControls oil and refreshes the scalp without water.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eRelated Collections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-care\"\u003e\u003cspan\u003eHair Care\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling\"\u003e\u003cspan\u003eHair Styling\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-issues\"\u003e\u003cspan\u003eHair Issues\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eExtra Advantages Of Our Hair Products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClean ingredients\u003c\/span\u003e\u003cspan\u003e: Free from parabens, sulfates and harsh additives\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSalon-grade formulas\u003c\/span\u003e\u003cspan\u003e: Developed for professional results at home\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCruelty-free\u003c\/span\u003e\u003cspan\u003e: No animal testing, ever\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eEco-friendly packaging\u003c\/span\u003e\u003cspan\u003e: Recyclable bottles and minimal plastics\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBrowse Our Wider Range Of Hair products\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/shampoos\"\u003e\u003cspan\u003eShampoos\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/conditioners\"\u003e\u003cspan\u003eConditioners\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/pomades\"\u003e\u003cspan\u003ePomades\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/gels-1\"\u003e\u003cspan\u003eGels\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/powders\"\u003e\u003cspan\u003ePowders\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/tonics-sprays\"\u003e\u003cspan\u003eTonics, Sprays, Foams \u0026amp; Oils\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/combs-brushes\"\u003e\u003cspan\u003eCombs \u0026amp; Brushes\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eQuick Spec Comparison\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cdiv dir=\"ltr\" align=\"left\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"164\"\u003e \u003ccol width=\"96\"\u003e \u003ccol width=\"105\"\u003e \u003ccol width=\"154\"\u003e \u003ccol width=\"105\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProduct\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKey Attribute1\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eKey Attribute 2\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStand‑out Features\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrand\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRevita High Performance Hair‑Density Shampoo\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePromotes follicle stimulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRich lather, sulfate-free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSupports thicker, denser hair; scalp-balancing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDS Laboratories \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFoligain Advanced Hair Regrowth Shampoo (2% Minoxidil + 2% Trioxidil)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTargets thinning \u0026amp; regrowth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLightweight, non-greasy feel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eClinically featured ingredients for hair recovery\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFoligain \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFoligain Stimulating Conditioner for Thinning Hair (2% Trioxidil)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydrates while treating\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSmooth, creamy consistency\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eComplements regrowth shampoo for freshness \u0026amp; manageability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFoligain \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDS Laboratories Spectral Advanced Hair Density Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIntensive daily serum\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFast-absorbing, no residue\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePotent formulation for maintenance and density\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDS Laboratories \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReuzel Blue Strong Hold High‑Sheen Pomade\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGloss finish, strong hold\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWater-soluble, reworkable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for sculpted, shiny styles without stiffness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReuzel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eRelated Hair Care Collections\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-care-sets\"\u003e\u003cspan\u003eHair Care Sets\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-styling-sets-bundles\"\u003e\u003cspan\u003eHair Styling Sets \u0026amp; Bundles\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-growth-stimulating-sets-bundles\"\u003e\u003cspan\u003eHair Growth Stimulating Sets \/ Bundles\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/en-gb\/collections\/hair-loss-thickening\"\u003e\u003cspan\u003eHair Loss \/ Thickening\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-loss-treatments\"\u003e\u003cspan\u003eHair Loss Treatments\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/collections\/hair-thickening-fibres\"\u003e\u003cspan\u003eHair Thickening Fibres\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003ca href=\"https:\/\/shopmasc.com\/\/collections\/hair-styling-heroes\"\u003e\u003cspan\u003eHair Styling Heroes\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy Shop Hair Products at SHOPMASC?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBroad selection of high-performance products\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTrusted brands supported by real reviews\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFast, trackable and free shipping on orders $125+ (Canada \u0026amp; US orders only)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSupport team ready to advise in-store or online\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"baxter-of-california-hard-cream-pomade-60ml","title":"Baxter of California Hard Cream Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been one of the defining names in men's grooming since opening its doors in Los Angeles in 1965 — long before the category had a proper name. Their products are built for real-world use: paraben-free, barber-trusted, and formulated with ingredients that earn their place in the formula rather than just filling it out.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Subtle - fresh, light, barely-there\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Medium to thick hair. Short to medium lengths. Textured definition, structured styles, and natural looks that need more hold than a light cream delivers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Cream Pomade sits in a specific and useful gap in the Baxter range — firmer than the Cream Pomade, more natural-finishing than the Clay Pomade, and lighter in feel than either. It is a solid-form styling cream that goes on as a rich, smooth product and delivers firm hold with a low-shine, natural finish that suits guys who want control without the matte flatness of a clay or the sheen of a wax pomade. Synthetic Beeswax and Stearyl Behenate anchor the hold, while Jojoba Esters add a conditioning quality that keeps the formula from feeling stiff or drying on the hair. PVP and Acrylates Copolymer provide polymer hold support that extends durability through the day. Bambusa Vulgaris Leaf Extract and Camellia Sinensis Leaf Extract bring a natural conditioning and antioxidant element to the formula. The award-winning formula is paraben-free, reworkable, and rinses out cleanly with water — no heavy residue, no buildup, no clarifying shampoo needed.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade is the right pick for guys with medium to thick hair who want firm, structured hold with a natural rather than matte or shiny finish. It handles short to medium lengths well and suits polished everyday styles as much as more textured, separated looks. For lighter hold with the same natural finish, step down to the Cream Pomade. For a true matte finish at similar hold strength, the Clay Pomade is the better option. For a shine finish at this hold level, try the Hard Water Pomade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSynthetic Beeswax and Stearyl Behenate anchor a firm, structured hold that keeps medium to thick hair in place through the day without going rigid or crunchy\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish delivers a polished, well-groomed look without the flatness of a true matte or the gloss of a high-shine pomade\u003c\/li\u003e\n\u003cli\u003eJojoba Esters condition and soften the hair during styling - providing flexibility within the hold so hair feels touchable rather than stiff\u003c\/li\u003e\n\u003cli\u003ePVP and Acrylates Copolymer build polymer hold durability that keeps the style locked in even as humidity or movement work against it through the day\u003c\/li\u003e\n\u003cli\u003eFully reworkable - reshape or adjust the style at any point without adding more product or losing the underlying hold\u003c\/li\u003e\n\u003cli\u003eBambusa Vulgaris Leaf Extract adds a natural botanical conditioning element and is one of the more interesting ingredients in the Baxter styling range\u003c\/li\u003e\n\u003cli\u003eCamellia Sinensis Leaf Extract provides antioxidant support and helps keep hair in healthy condition with repeated daily use\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate and Tocopherol deliver Vitamin E conditioning directly to the hair during application\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses out cleanly with warm water alone - no special shampoo needed, no residue left behind\u003c\/li\u003e\n\u003cli\u003eParaben-free, award-winning formula suitable for daily use on medium to thick hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together firmly to emulsify - the solid texture softens quickly with heat from your hands. Apply evenly to damp or dry hair, working from front to back with your fingertips. Damp hair gives a more defined, slightly wetter-looking result; dry hair delivers a cleaner, more natural finish with the same firm hold underneath. Build incrementally if you need more control - start with a single fingernail-sized amount and add a touch more only if needed, as the hold is stronger than the cream texture suggests. Finish with fingers for a textured look or a comb for something more structured. Rinses out completely with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Cream Pomade fills the middle ground in the Baxter styling range more effectively than most mid-hold products manage. It has the hold strength to actually keep thicker hair in place without going stiff, the natural finish that avoids looking overdone, and the Jojoba Esters conditioning quality that makes it comfortable to wear all day. For guys who have found light-hold creams too weak and clay pomades too flat or heavy-feeling, this sits right in between and covers both complaints cleanly. The Bamboo and Green Tea Extract ingredients are a nice touch that elevates the formula above a standard wax-based pomade. A versatile daily option that works across a wide range of styles and hair types.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893407297,"sku":"P1312800","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5ca91fc8-0349-4cf7-8b50-33f063996e59.jpg?v=1750273129"},{"product_id":"baxter-of-california-hard-water-pomade-60ml","title":"Baxter of California Hard Water Pomade (60ml)","description":"\u003cp\u003eBorn in Los Angeles in 1965 and trusted by barbers ever since, Baxter of California was one of the original names in modern men's grooming. Every product in the range is paraben-free and built around a straightforward philosophy: make something that works, leave out what doesn't belong, and let the results speak for themselves.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean Fresh - light, subtle, faintly sweet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Thick, coarse, and curly hair. Short to medium lengths. Slicked-back styles, classic looks, piecy separation and all-day control with a polished, wet-look finish \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Hard Water Pomade is Baxter of California's high-shine option — a firm-hold, water-based formula that delivers the kind of sleek, defined finish that heavier hair types need to stay controlled and polished through the day. Where most of the Baxter styling range leans toward natural or matte finishes, the Hard Water Pomade goes in the opposite direction: it creates dimension and textured separation with a genuine gloss that makes thick, coarse, or curly hair look sharp and intentional. Ozokerite provides the firm hold structure, while Acetylated Lanolin conditions and smooths hair during application - keeping the finish looking sleek without feeling stiff or uncomfortable. VP\/VA Copolymer and sodium polystyrene sulfonate deliver polymer hold durability that holds up in humidity and through the day without breaking down. The formula blends easily into hair, rinses out completely with water, and leaves no residue behind - which is a genuine differentiator for a high-shine pomade. The subtle shimmer from Mica and Titanium Dioxide adds a dimensional quality to the finish that makes the shine more polished than flat.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade is built for guys with thick, coarse, or curly hair who need firm control and want a high-shine finish rather than a matte or natural one. It suits short to medium lengths and performs best on styles where sleekness and polish are the goal - slicked-back, classic side parts, and defined curl control. For the same firm hold with a natural finish, the Hard Cream Pomade is the better fit. For more texture and definition with less shine at similar hold strength, the Clay Pomade is the right call. The Hard Water Pomade is specifically for guys who want the gloss.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOzokerite delivers a firm, structured hold that keeps thick, coarse, and curly hair controlled and in place through the day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh-shine finish adds a genuine wet-look gloss that makes defined styles look sharp and polished - the only Baxter styling product that goes full shine\u003c\/li\u003e\n\u003cli\u003eAcetylated Lanolin conditions and smooths the hair during application, keeping the finish looking sleek and the hair feeling supple rather than product-laden\u003c\/li\u003e\n\u003cli\u003eVP\/VA Copolymer provides strong polymer hold durability that holds up in humidity - particularly important for thick or curly hair that tends to expand in moisture\u003c\/li\u003e\n\u003cli\u003eSodium Polystyrene Sulfonate adds additional hold-locking polymer support that helps the style stay intact from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eMica and Titanium Dioxide create a dimensional shimmer in the finish that gives the shine depth and polish rather than a flat, one-dimensional gloss\u003c\/li\u003e\n\u003cli\u003eCreates piecy texture and separation in thicker hair types — not just slick shine but genuine definition between sections of hair\u003c\/li\u003e\n\u003cli\u003eWater-soluble and rinses clean with water alone - easier to remove than oil-based high-shine pomades, no petroleum-derived residue\u003c\/li\u003e\n\u003cli\u003eBlends easily into hair without drag or clumping - spreads evenly from root to tip on even the densest hair types\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for daily use on thick, coarse, and curly hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to disperse - the formula is lighter than most shine pomades and spreads quickly. Apply to damp or dry hair, working from roots to ends to ensure even coverage. Damp hair amplifies the shine and gives a stronger wet-look result; dry hair gives a slightly softer shine with the same firm underlying hold. Use a comb to define your style and maximise the sleek, polished finish - this is a product that rewards the comb. Add a little more if you want increased hold or extra definition on particularly thick or dense hair. Rinses out cleanly with warm water.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Hard Water Pomade solves a specific problem for guys with thick, coarse, or curly hair who want a high-shine, controlled look and find that most shine pomades are either too heavy, too greasy, or a nightmare to wash out. Being water-based is the real differentiator here - you get genuine firm hold and a glossy finish without the petroleum residue that oil-based pomades leave behind, and it rinses out in the shower like any other product. The Mica shimmer in the formula gives the shine a quality that looks deliberate rather than greasy, and the Acetylated Lanolin conditioning keeps the hair feeling good even on days when you're applying it daily. If you want a polished, defined look with real hold and real shine, this is the Baxter product to reach for.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2893872833,"sku":"P1312400","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_57729e86-6114-4011-bd2f-f047040dd6f7.jpg?v=1750273126"},{"product_id":"baxter-of-california-cream-pomade-60ml","title":"Baxter of California Cream Pomade (60ml)","description":"\u003cp\u003eSince 1965, Baxter of California has been one of the founding voices in men's grooming - a Los Angeles brand that helped establish the category before most people knew it existed. Trusted by barbers and built for everyday use, every Baxter product is paraben-free, ethically sourced, and formulated to perform without overcomplicating the routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \/ Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based - water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Subtle Clean - light, fresh, barely-there fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, wavy, and short to medium hair. Tousled, lived-in, and bed-head styles. Anyone who wants soft definition without weight or shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Cream Pomade is Baxter of California's lightest styling option - a moisture-rich formula that softens and smooths hair while delivering just enough definition and hold to give a style shape without locking it in place. Microcrystalline Wax and Candelilla Wax form the flexible hold base, while Beeswax adds a degree of structure that keeps the light hold from feeling non-existent. Dimethicone and Mineral Oil contribute to the smooth, frizz-free finish that makes this product particularly effective on wavy and fine hair that tends to frizz or lose shape through the day. The result is hair that looks naturally groomed rather than styled - the kind of finish that reads as effortless because it is. Apply to damp hair for a slightly more defined look with a touch more shine, or to dry hair for a looser, more undone result. Because it is water-based, it rinses clean with water alone and leaves no buildup between washes.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the right call for guys with fine or wavy hair who want a soft, natural look without any stiffness, shine, or weight bearing down on lighter hair. It handles short to medium lengths best and suits casual, tousled styles over structured ones. For more hold with the same natural finish, step up to the Hard Cream Pomade. For the same light hold with more shine, the Hard Water Pomade covers that. If you want a finishing layer over another product, the Grooming Cream makes a better pre-styler - the Cream Pomade works best as a standalone.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMicrocrystalline Wax and Candelilla Wax create a light, pliable hold that gives hair shape and definition without stiffness or rigidity\u003c\/li\u003e\n\u003cli\u003eBeeswax adds a subtle structural layer that keeps the style together through the day without pushing the hold level into medium territory\u003c\/li\u003e\n\u003cli\u003eDimethicone smooths the hair surface and eliminates frizz — particularly effective on wavy or fine hair that tends to lose shape or puff out in humidity\u003c\/li\u003e\n\u003cli\u003eMineral Oil conditions and softens, contributing to the moisture-rich feel that makes this cream noticeably more nourishing than a basic light-hold gel or wax\u003c\/li\u003e\n\u003cli\u003eNatural, low-shine finish - hair looks polished and groomed without looking like anything has been applied\u003c\/li\u003e\n\u003cli\u003eFully reworkable throughout the day - reshape or adjust the style at any point without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula rinses out completely with water alone - no clarifying shampoo, no residue, no buildup\u003c\/li\u003e\n\u003cli\u003eGlycerin delivers a base layer of moisture to the hair during application - softening the texture and improving overall manageability\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for more definition and a slight sheen, or to dry hair for a softer, more natural result\u003c\/li\u003e\n\u003cli\u003eParaben-free and suitable for all hair types - though it performs best on fine, wavy, or shorter lengths \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub hands together to warm and emulsify - the wax base softens quickly with heat. Work through damp or dry hair from roots to ends using your fingertips, spreading evenly before shaping. Start with less than you think you need; the Cream Pomade is lighter than it looks and a little covers a lot of hair. Damp hair gives slightly more definition and a touch of added sheen; dry hair gives a softer, more natural result. Shape with fingers for a casual look or run a comb through for a more finished style. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cream Pomade is the product for anyone who has been put off styling products because they make hair feel stiff, greasy, or overdone. It is genuinely light - the kind of product you forget is in your hair, which is exactly the point for guys who want a natural look rather than a styled one. Fine and wavy hair in particular benefits from the frizz-smoothing Dimethicone and the overall moisture-rich formula. It is also a solid choice for someone getting into grooming for the first time who wants something forgiving and easy to use. Pairs nicely with the Clay Pomade on thicker hair if you want to add texture and matte coverage on top.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894058113,"sku":"P1312600","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_767d2423-3095-4ef0-85f8-5ad38d7adf3a.jpg?v=1750273162"},{"product_id":"baxter-of-california-clay-pomade-60ml","title":"Baxter of California Clay Pomade (60ml)","description":"\u003cp\u003eBaxter of California has been setting the standard for men's grooming since 1965 — one of the first brands to take men's skincare and hair care seriously at a time when the category barely existed. Built in Los Angeles and trusted by barbers worldwide, Baxter makes no-nonsense products that perform for real hair in real life. Paraben-free, ethically sourced, and backed by decades of refinement.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: True Matte (2\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Clay-based — water-soluble, rinses clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Earthy Herb — subtle, clean, with light Fennel and Sage notes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, thick, and curly hair. Short to medium lengths. Textured everyday styles, structured looks, natural definition without shine \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Clay Pomade is Baxter of California's best-selling product and one of the most consistently recommended clay pomades in the men's grooming space — and the formula makes it easy to understand why. Bentonite Clay and Kaolin Clay work together to create a strong, pliable hold that separates and defines hair with real texture and structure, while Beeswax locks the style in place without going stiff or crunchy. The finish is genuinely matte - no shine, no grease, nothing that makes styled hair look wet or artificial. Because it is water-based, it rinses out cleanly with water alone, no clarifying shampoo required. The formula is flexible enough to rework throughout the day, which puts it in a different category to heavy waxes that set hard and stay there. Apply to damp hair for more definition and separation, or to dry hair for a softer, more natural result with the same strong hold underneath.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is built for guys who want real hold with a matte finish and no shine — it works across straight, wavy, thick, and curly hair and handles short to medium lengths best. If you want a wet or high-shine look, the Hard Water Pomade is the right call instead. For lighter hold with the same matte character, the Grooming Cream is the softer option. The Clay Pomade sits at the stronger end of the Baxter range, and it earns that spot.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBentonite Clay and Kaolin Clay create a strong, pliable hold that keeps hair in place all day without going stiff, crunchy, or uncomfortable to touch\u003c\/li\u003e\n\u003cli\u003eTrue matte finish - zero shine, no grease, no wet-look residue. Hair looks naturally styled rather than heavily product-laden\u003c\/li\u003e\n\u003cli\u003eBeeswax locks the style and adds structural integrity so the hold stays consistent from morning through the end of the day\u003c\/li\u003e\n\u003cli\u003eReworkable throughout the day - run your fingers through it to reshape or adjust the style without adding more product\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly with water alone - no clarifying shampoo needed, no buildup after repeated daily use\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer provide additional hold-building polymer support that keeps the style intact in humidity\u003c\/li\u003e\n\u003cli\u003eFennel Oil and Sage Oil contribute a light conditioning quality and a subtle, clean scent that doesn't compete with cologne\u003c\/li\u003e\n\u003cli\u003eCastor Seed Oil adds a degree of conditioning and flexibility to the hold - preventing the brittleness that some clay products cause\u003c\/li\u003e\n\u003cli\u003eApply to damp hair for stronger definition and separation, or to dry hair for a softer, more natural finish with the same underlying hold\u003c\/li\u003e\n\u003cli\u003eParaben-free and barber-trusted - the product that Baxter of California built their styling reputation on \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop a fingernail-sized amount into your palm and rub your hands together firmly to warm and emulsify the clay - it needs heat to break down and spread evenly, so take an extra ten seconds here. Work through damp or dry hair from front to back using your fingertips, spreading evenly before shaping. Damp hair gives you more definition and separation; dry hair gives a softer result with the same hold. Build to the level you want by starting with less and adding more - a little goes further than most people expect. Finish with a comb for a cleaner, more structured look, or leave it as fingers-only for a more undone, textured result. Rinses out with warm water alone.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Clay Pomade is the product we point to first when someone asks what Baxter of California is about, because it is the one that made the brand's reputation in the styling space. It does exactly what it says: strong hold, true matte, reworks without fuss, rinses clean. For guys who want a reliable daily clay without a lot of experimentation, this is the one to start with. The fennel and sage scent is subtle enough to sit comfortably under any fragrance, and the water-based formula means you are never dealing with residue or buildup. Best suited for short to medium hair on anyone who wants their style to look intentional without looking like they spent twenty minutes on it.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894074881,"sku":"P1312000","price":34.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0001-2737552373400009030.jpg?v=1767465634"},{"product_id":"baxter-of-california-pocket-comb","title":"Baxter of California Pocket Comb","description":"\u003cp\u003eThe same handcrafted quality as the Baxter Large Comb - in a size that goes wherever you do. The Baxter of California Pocket Comb is a \u003cstrong\u003e5.25 inch comb\u003c\/strong\u003e \u003cstrong\u003ehandcrafted in Switzerland\u003c\/strong\u003e from \u003cstrong\u003ecellulose acetate\u003c\/strong\u003e - the same premium, naturally derived material made from cotton and tree pulp cellulose that makes the Large Comb a step above anything mass-produced. Each comb goes through a \u003cstrong\u003e12-step hand manufacturing process\u003c\/strong\u003e from cutting through to polishing, resulting in smooth, evenly spaced teeth with rounded tips that are as gentle on hair and scalp as they are on a beard. At 5.25 inches it is compact enough to sit flat in a jacket pocket, a gym bag, or a travel kit without taking up room, while still being long enough to work through most hair types and lengths comfortably. The \u003cstrong\u003eanti-static \u003c\/strong\u003ecellulose acetate means no static charge disrupting freshly combed hair, and the rounded tips mean no scalp irritation when using it on the go. It is also gentle enough to work through beard hair without snagging - a genuinely useful bonus for anyone who maintains a beard and wants one compact tool that handles both.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Pocket Comb is built for anyone who wants a quality comb for on-the-go use - whether that's a jacket pocket, desk drawer, gym bag, or travel kit. It suits all hair types and lengths and works equally well on beards, making it a versatile compact tool rather than a specialist one. If you want a full-size daily comb for use at the bathroom counter, the Large Comb is the right call. The Pocket Comb is the one that travels with you.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHandcrafted in Switzerland from cellulose acetate - the same premium naturally derived material as the Large Comb, in a pocket-sized format\u003c\/li\u003e\n\u003cli\u003e12-step hand manufacturing process from cutting to polishing - smooth, consistent teeth with no rough seams or sharp edges\u003c\/li\u003e\n\u003cli\u003eAnti-static cellulose acetate - no static charge during or after combing, keeping hair in place once styled\u003c\/li\u003e\n\u003cli\u003eSmoothly tapered teeth with rounded tips - gentle on the scalp and hair, and gentle enough to work through beard hair without snagging or pulling\u003c\/li\u003e\n\u003cli\u003e5.25 inches - compact enough for a jacket pocket, gym bag, travel kit, or desk drawer\u003c\/li\u003e\n\u003cli\u003eGentle enough for beard use - a versatile tool that handles both hair and facial hair comfortably\u003c\/li\u003e\n\u003cli\u003eDistributes product evenly and creates clean lines for touch-ups and restyling throughout the day\u003c\/li\u003e\n\u003cli\u003eDurable construction built for long-term use - does not flex, split, or deteriorate with daily carry the way plastic combs do\u003c\/li\u003e\n\u003cli\u003eA compact but quality tool that complements the Baxter styling range for on-the-go use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eKeep in a jacket pocket, bag, or desk drawer for easy access throughout the day. Use to restyle, smooth, or refresh your hair between washes or when away from the bathroom. Apply a small amount of styling product to hair if needed for restyling, then comb through to redistribute and reshape. For beard use: work through the beard from the neckline upward, then downward in the direction of growth to smooth and shape. Rinse under warm water periodically to clear product buildup and keep the teeth moving cleanly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Pocket Comb makes the case that the tools in your grooming kit matter as much as the products. A handcrafted Swiss cellulose acetate comb in your pocket is not just more functional than a standard plastic comb - it is a more considered choice that reflects the same attention to detail you put into everything else in your routine. The anti-static material, the rounded tips, the smooth teeth from the 12-step manufacturing process - these are details that add up in daily use, especially for touch-ups throughout the day where a snagging or static-generating comb is genuinely frustrating. Compact, durable, and beard-friendly - a small upgrade that earns its keep every day.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894204737,"sku":"P1316300","price":36.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-beard-comb.jpg?v=1649643678"},{"product_id":"baxter-of-california-large-comb","title":"Baxter of California Large Comb","description":"\u003cp\u003eMost combs are an afterthought. This one isn't. The Baxter of California Large Comb is \u003cstrong\u003ehandcrafted in Switzerland\u003c\/strong\u003e from \u003cstrong\u003ecellulose acetate\u003c\/strong\u003e - a premium, naturally derived material made from cotton and tree pulp cellulose that is fundamentally different from the injection-moulded plastic combs that fill most bathroom drawers. Each comb goes through a \u003cstrong\u003e12-step manufacturing process done entirely by hand\u003c\/strong\u003e, from cutting through to final polishing - which is why the teeth are smooth, the tips are gently rounded, and the comb feels genuinely different to hold and use. At \u003cstrong\u003e7.75 inches\u003c\/strong\u003e it is the full-size daily comb in the Baxter lineup - long enough to work through medium and longer hair comfortably, with teeth spaced for effective detangling and styling without snagging or scratching the scalp. Cellulose acetate is anti-static, which means it doesn't generate the static charge that pulls hair out of place during and after combing - a small detail that makes a real difference in daily use. It's the kind of tool that lasts years rather than months, and earns its place on the bathroom counter.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eThe Large Comb is the right choice for anyone who wants a proper everyday comb for styling, detangling, and finishing - at any hair length from short through to long. It is particularly well suited to guys who use pomade, wax, or paste and want a comb that distributes product evenly and creates clean, defined lines without static or snagging. If you want a comb for on-the-go touch-ups or travel, the Pocket Comb is the more practical size. The Large Comb is the one that lives at the sink.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHandcrafted in Switzerland from cellulose acetate - a premium natural material derived from cotton and tree pulp, not injection-moulded plastic\u003c\/li\u003e\n\u003cli\u003e12-step manufacturing process done entirely by hand - from cutting to polishing - resulting in consistently smooth teeth and a quality of finish that mass-produced combs cannot match\u003c\/li\u003e\n\u003cli\u003eAnti-static material - cellulose acetate does not generate static charge during combing, keeping hair in place rather than disrupting it\u003c\/li\u003e\n\u003cli\u003eSmoothly tapered teeth with rounded tips - gentle on the scalp and hair, with no sharp edges or rough seams that can cause breakage or irritation\u003c\/li\u003e\n\u003cli\u003e7.75 inches - full-size daily comb that handles all hair types and lengths comfortably \u003c\/li\u003e\n\u003cli\u003eDistributes styling product evenly through the hair for a cleaner, more consistent finish when used after applying pomade, wax, or paste\u003c\/li\u003e\n\u003cli\u003eCreates sharp, defined lines for structured styles and side parts\u003c\/li\u003e\n\u003cli\u003eDurable construction that lasts years with normal daily use - a genuine long-term grooming investment\u003c\/li\u003e\n\u003cli\u003ePairs naturally with any styling product in the Baxter range \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply your styling product of choice and work roughly into place with your hands first. Use the Large Comb to define your style, distribute product evenly, and create clean lines or a smooth finish. Work from the front back for most styles, or establish your part first and comb each side from the part outward. For detangling: start from the ends and work up toward the roots in sections rather than dragging from root to end in a single pass. Rinse the comb under warm water and wipe dry periodically to remove product buildup and keep the teeth moving cleanly.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Baxter Large Comb is the upgrade that most guys don't realise they need until they try it. The difference between a handcrafted cellulose acetate comb and a standard plastic one is immediately apparent in how it moves through the hair - smoother, quieter, no static, no snagging. It is a tool built to last, made by hand in Switzerland with a level of attention to the manufacturing process that shows in the finished product. For anyone investing in quality styling products, a quality comb is the logical complement - and this is the one that belongs on the counter next to them. e\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"Default Title","offer_id":2894215361,"sku":"P1316400","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/baxter-large-comb.jpg?v=1649649207"},{"product_id":"baxter-of-california-daily-fortifying-shampoo","title":"Baxter of California Fortifying Shampoo (Size Options)","description":"\u003cp\u003eThinning or weak hair isn't just about what's falling out - it's about strengthening what's still there. The Baxter of California Fortifying Shampoo is a sulfate-free daily shampoo built specifically for hair that needs more than just a clean. Pea sprout extract, basil root culture extract, and hydrolyzed rice protein work together to strengthen the hair fibre, add thickness, and give fine or thinning hair noticeably more volume and body with every wash. Panthenol conditions and improves elasticity so hair is more resilient and less prone to breakage. The formula lathers cleanly without stripping the scalp, rinses completely, and leaves an invigorating mint sensation that makes it feel like something is actively happening - because it is. Clinically tested, dermatologist tested, barber approved, and sulfate, paraben, and phthalate-free. Use it daily as part of the Fortifying system alongside the matching Fortifying Conditioner for clinically demonstrated results: increased hair fibre thickness and improved hair elasticity over time.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBuilt for anyone dealing with thinning, fine, or weak hair who wants a daily shampoo that actively works to strengthen and volumize - not just clean. A strong fit for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuys with fine or thinning hair looking for more volume, thickness, and body from their shampoo\u003c\/li\u003e\n\u003cli\u003eAnyone whose hair feels weak, breaks easily, or lacks the density it used to have\u003c\/li\u003e\n\u003cli\u003eThose who want a clinically tested strengthening system they can use every day without stripping the scalp\u003c\/li\u003e\n\u003cli\u003eAnyone switching from a regular shampoo who wants a sulfate-free formula that still delivers a proper clean\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types - but particularly effective for fine, thinning, or weak hair that needs targeted support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNot sure which Baxter shampoo is right for you? If your main concern is thinning or weak hair, the Fortifying system is the right call. If your hair is generally healthy and you want a balanced everyday clean, the Daily Complete Care Shampoo is the better fit. \u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens hair fibre with consistent daily use - clinically tested to increase hair fibre thickness\u003c\/li\u003e\n\u003cli\u003eClinically tested to improve hair elasticity when used as a system with the Fortifying Conditioner\u003c\/li\u003e\n\u003cli\u003ePea sprout extract thickens and volumizes at the follicle level - adding body to fine or weak hair\u003c\/li\u003e\n\u003cli\u003eBasil root culture extract (Ocimum Basilicum Hairy Root Culture Extract) strengthens and conditions the hair strand\u003c\/li\u003e\n\u003cli\u003eHydrolyzed rice protein fills and reinforces the hair fibre, improving texture and resistance to breakage\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) conditions, adds shine, and improves hair elasticity and flexibility\u003c\/li\u003e\n\u003cli\u003eSulfate-free formula cleanses effectively without stripping the scalp of its natural moisture balance\u003c\/li\u003e\n\u003cli\u003eInvigorating mint sensation from menthol stimulates the scalp and leaves hair smelling clean and fresh\u003c\/li\u003e\n\u003cli\u003eSulfate, paraben, and phthalate-free - suitable for daily use on all hair types\u003c\/li\u003e\n\u003cli\u003eClinically tested, dermatologist tested, and barber approved \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePea Sprout Extract \u003c\/strong\u003e(Pisum Sativum) - A clinically studied active derived from sprouting pea plants that has been shown to stimulate hair follicle activity, thicken the hair fibre, and improve overall hair density. The primary volumizing active in the Fortifying formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasil Root Culture Extract\u003c\/strong\u003e (Ocimum Basilicum Hairy Root Culture Extract) - A biotechnology-derived ingredient grown from basil root cultures. It strengthens the hair strand, improves fibre integrity, and works in synergy with pea sprout extract to reinforce weak or thinning hair from root to tip.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e - A protein derived from rice that penetrates the hair shaft to fill gaps, reinforce structure, and improve resistance to breakage. Adds body and thickness to fine hair while improving the overall texture and smoothness of the hair surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Converts to pantothenic acid in the hair shaft, attracting and binding moisture throughout the hair fibre. Improves elasticity, reduces breakage, and adds a noticeable conditioning quality that makes hair feel healthier after every wash. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of shampoo to the scalp and work through to the ends with your fingertips.\u003c\/li\u003e\n\u003cli\u003eMassage into the scalp for at least 60 seconds - the longer the contact time with the scalp actives, the better the results over time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water.\u003c\/li\u003e\n\u003cli\u003eFollow with the Baxter of California Fortifying Conditioner for the full clinically tested system benefit.\u003c\/li\u003e\n\u003cli\u003eUse daily for best results. Consistent use is what drives the clinically demonstrated improvements in hair thickness and elasticity. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Fortifying Shampoo is the daily shampoo for anyone who's noticed their hair getting finer, weaker, or less dense than it used to be - and wants to do something about it with a product that has clinical testing behind the claims. The pea sprout, basil root, and rice protein combination is a well-researched active system that actually works at the hair fibre level, not just at the surface. The sulfate-free formula means you can use it every day without worrying about scalp dryness or irritation, and the mint sensation makes it a genuinely enjoyable part of the morning routine. Use it consistently with the Fortifying Conditioner - the clinical results are based on the system, not just the shampoo alone - and you'll notice a real difference in hair density and resilience over time.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"236ml","offer_id":45405791501,"sku":"P1911600","price":34.0,"currency_code":"CAD","in_stock":true},{"title":"473ml","offer_id":45405698765,"sku":"P1911700","price":46.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_e3351b6e-1fe7-45f6-9bf7-57b3c8d9f1d4.jpg?v=1684371274"},{"product_id":"baxter-of-california-daily-fortifying-conditioner","title":"Baxter of California Fortifying Conditioner (Size Options)","description":"\u003cp\u003eThe shampoo does the strengthening work - the conditioner is what makes it stick. The Baxter of California Fortifying Conditioner is the second half of a clinically tested system designed for fine, thinning, or weak hair, and it's where the moisturizing, detangling, and elasticity improvements happen. The same active trio from the shampoo - pea sprout extract, basil root culture extract, and hydrolyzed rice protein - carries through into the conditioner, so every wash reinforces the same strengthening and thickening story from two angles. Behentrimonium chloride and cetearyl alcohol deliver the smooth, manageable detangle that conditioner is supposed to provide, while panthenol adds moisture and flexibility to the hair fibre so it bends rather than breaks under tension. The result is hair that feels noticeably softer and more manageable after rinsing, looks thicker and fuller over time, and smells clean with the same invigorating mint finish as the shampoo. Sulfate, paraben, and phthalate-free. Clinically tested to increase hair fibre thickness and elasticity when used consistently as a system with the Fortifying Shampoo. *Please note: Packaging \/ label may vary for the 473ml size. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003cimg\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe essential partner to the Fortifying Shampoo - designed for the same audience but delivering a different and complementary set of benefits. Ideal for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone already using the Fortifying Shampoo who wants the full clinically tested system benefit - the clinical results are based on shampoo and conditioner used together\u003c\/li\u003e\n\u003cli\u003eGuys with fine, thinning, or weak hair who need a conditioner that moisturises and detangles without weighing hair down\u003c\/li\u003e\n\u003cli\u003eAnyone whose hair tangles easily, breaks during combing, or lacks the elasticity and flexibility it used to have\u003c\/li\u003e\n\u003cli\u003eThose who want a daily conditioner that actively works on hair strength rather than just adding softness\u003c\/li\u003e\n\u003cli\u003eAll hair types - but specifically formulated to address the needs of weak or thinning hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eClinically tested to increase hair fibre thickness when used as a system with the Fortifying Shampoo\u003c\/li\u003e\n\u003cli\u003eClinically tested to improve hair elasticity - hair that bends and flexes under tension rather than breaking\u003c\/li\u003e\n\u003cli\u003ePea sprout extract continues the volumizing and thickening action from the shampoo through the conditioning step\u003c\/li\u003e\n\u003cli\u003eBasil root culture extract reinforces the hair fibre and improves strand integrity from root to tip\u003c\/li\u003e\n\u003cli\u003eHydrolyzed rice protein fills and strengthens the hair shaft, adding body and improving texture\u003c\/li\u003e\n\u003cli\u003eBehentrimonium chloride provides smooth, frizz-free detangling without stripping the natural moisture balance\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) improves hair elasticity and flexibility - reducing the breakage that comes with combing or styling fine hair\u003c\/li\u003e\n\u003cli\u003eGlycerin draws moisture into the hair fibre and holds it there for lasting softness and hydration\u003c\/li\u003e\n\u003cli\u003eInvigorating mint fragrance with menthol - fresh, clean, and consistent with the Fortifying Shampoo\u003c\/li\u003e\n\u003cli\u003eSulfate, paraben, and phthalate-free - safe for daily use on all hair types\u003c\/li\u003e\n\u003cli\u003eClinically tested, dermatologist tested, and barber approved \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePea Sprout Extract\u003c\/strong\u003e (Pisum Sativum) - Carries the volumizing and thickening benefit from the shampoo through the conditioning step, reinforcing hair density and fibre thickness with every wash cycle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBasil Root Culture Extract\u003c\/strong\u003e (Ocimum Basilicum Hairy Root Culture Extract) - A biotechnology-derived active that strengthens the hair strand and improves fibre integrity - working in the conditioner to reinforce what the shampoo has already begun.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein\u003c\/strong\u003e - Penetrates the hair shaft to fill structural gaps, add body, and improve the overall resilience and texture of fine or weakened hair. A key reason this conditioner adds visible thickness rather than just softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e - A conditioning agent derived from rapeseed oil that smooths the hair cuticle, detangles effortlessly, and reduces frizz without weighing fine hair down - the workhorse of a conditioner formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5) - Binds moisture throughout the hair fibre and improves elasticity - meaning hair stretches and flexes under tension rather than snapping. Particularly valuable for fine or brittle hair that's prone to breakage during styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e - A humectant that draws moisture from the environment into the hair and holds it there, contributing to the soft, hydrated feel after rinsing and helping maintain moisture balance between washes. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing with the Baxter of California Fortifying Shampoo, squeeze excess water from hair. Apply a generous amount of conditioner from mid-lengths to ends - focus away from the scalp to avoid weighing fine hair down at the roots. Work through with fingers or a wide-tooth comb to ensure even distribution. Leave on for 1 to 3 minutes - the longer the leave-in time, the more the actives can penetrate the hair fibre. Rinse thoroughly with cool water - cool water seals the cuticle and adds shine. Use daily for best results. The clinical improvements in thickness and elasticity are based on consistent daily use of the full system.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Fortifying Conditioner earns its place as more than just the second step in a wash routine - it's where the clinically tested strengthening system actually completes itself. The shampoo starts the work; the conditioner locks it in, adds the detangling and elasticity benefits, and ensures hair comes out of the shower looking fuller and feeling more resilient rather than just cleaner. The pea sprout, basil root, and rice protein trio running through both products means every wash is a consistent, reinforcing treatment rather than just a clean. If you're dealing with fine or thinning hair and want a daily routine that actively addresses it - without switching to a medicated or specialty product - this system is a well-tested, practical answer. Use both every day and give it four to six weeks to see the cumulative benefit.\u003c\/p\u003e","brand":"Baxter Of California","offers":[{"title":"473ml","offer_id":45405235661,"sku":"P1912000","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"236ml","offer_id":2895117889,"sku":"BX-p1911900","price":32.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_b6804731-da06-41aa-ac14-5f2ea7ce924d.jpg?v=1684385361"},{"product_id":"crown-shaving-co-hippie-killer-styling-pomade-120ml","title":"Crown Shaving Co. Hippie Killer Styling Pomade (120ml)","description":"\u003cp\u003eJust like the kind your granddad used. This no-fuss pomade leaves a medium to firm hold and a subtle, medium shine. It washes out with nothing but water, too. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis \u003cstrong\u003ewater soluble\u003c\/strong\u003e hair styling pomade contains bee propolis extract and hydrolyzed wheat protein to promote a healthy scalp and healthy hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use It:\u003c\/strong\u003e Once your hair’s damp post-shower, rub a little of this stuff into your palms until it’s softened, then work it through your hair, styling it as you’d like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It:\u003c\/strong\u003e We add hydrolyzed wheat protein to our pomade; It’s sourced from actual wheat, unique in the context of modern day men’s grooming ingredients, and most of all, excellent for strengthening and hydrating hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Crown Shaving Co.","offers":[{"title":"Default Title","offer_id":2965447041,"sku":"CSC-06","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_516e5f44-4f9a-40a5-8f26-f46f497c76fb.jpg?v=1694371641"},{"product_id":"ds-laboratories-spectral-f7-60ml","title":"DS Laboratories Spectral Booster - Stress Adaptogen Serum (60ml)","description":"\u003cp\u003eNot all hair loss is about DHT. Spectral Booster is designed specifically for stress-induced shedding - the kind triggered by emotional or physical stress, known clinically as Telogen Effluvium. Where other serums target androgenic hair loss, this one addresses the follicular impact of chronic stress through a blend of clinically studied botanical adaptogens and an advanced multi-peptide complex, all delivered via DS Laboratories' proprietary Nanosome Delivery System. The result is a targeted, complementary treatment that supports scalp resilience from a different angle entirely.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eSpectral Booster is for anyone noticing increased shedding linked to periods of stress, illness, or significant life change - and for those who want to address multiple causes of hair thinning simultaneously. It works for both men and women, and pairs directly with Spectral DNC-N or Spectral Extra Strength for a more comprehensive daily routine.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated specifically for stress-induced hair shedding (Telogen Effluvium)\u003c\/li\u003e\n\u003cli\u003eBotanical adaptogens including Ashwagandha and Rhodiola Rosea help reduce the impact of emotional and environmental stress on the scalp\u003c\/li\u003e\n\u003cli\u003eAdvanced multi-peptide complex supports follicle vitality, hair growth cycle health, and scalp structural resilience\u003c\/li\u003e\n\u003cli\u003eGlycols-based formula enhances absorption without greasiness or sticky residue\u003c\/li\u003e\n\u003cli\u003eAdvanced Nanosome Delivery System maximizes active ingredient delivery and sustained performance\u003c\/li\u003e\n\u003cli\u003eSuitable for both men and women as a standalone treatment or companion to the Spectral serum range \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAshwagandha\u003c\/strong\u003e (Withania Somnifera Root Extract) - A well-regarded adaptogen that helps reduce the impact of emotional and environmental stress on the scalp, supporting a healthier follicle environment during periods of elevated stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRhodiola Rosea\u003c\/strong\u003e (Rhodiola Rosea Root Extract) - A botanical adaptogen that supports scalp resilience and may help reduce stress-induced shedding by modulating the body's stress response at a cellular level.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAstressin-B \u003c\/strong\u003e(Acetyl Tripeptide-45) - A peptide complex that supports the hair growth cycle and helps reduce follicular stress, addressing one of the key biological pathways through which chronic stress disrupts hair density.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOctapeptide-2 \u003c\/strong\u003e- A signalling peptide that supports follicle vitality and encourages a healthier hair growth cycle, particularly in follicles compromised by stress-related disruption.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSchisandra\u003c\/strong\u003e (Schisandra Chinensis Fruit Extract) - An adaptogenic botanical with antioxidant properties that supports scalp resilience and helps protect follicles from oxidative stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHoly Basil\u003c\/strong\u003e (Ocimum Sanctum Leaf Extract) - Known for its calming and anti-inflammatory properties, Holy Basil helps soothe scalp irritation and supports a balanced, healthy follicle environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply directly to the scalp in areas of concern. Distribute evenly and massage in gently with fingertips. Do not rinse. Leave on and style as usual. For best results, use daily. Can be layered with Spectral DNC-N or Spectral Extra Strength as part of a complete thinning hair routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost hair loss treatments focus on DHT - and they should. But stress is a separate and often overlooked trigger, and Spectral Booster is the only product in the DS Laboratories lineup built specifically to address it. For anyone going through a high-stress period and noticing a change in their hair, this is the targeted addition that completes a serious routine.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"Default Title","offer_id":2968087169,"sku":"DSL-SPECTRAL-F7","price":48.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/0003-700794530838566367.jpg?v=1763344493"},{"product_id":"ds-laboratories-revita-hair-stimulating-shampoo-size-options","title":"DS Laboratories Revita High Performance Hair-Density Shampoo (Size Options)","description":"\u003cp\u003eRevita is the shampoo that works as hard as you do. Developed by DS Laboratories using their proprietary Nanosome Delivery System, it encapsulates every active ingredient in microscopic spheres designed to penetrate deeper into the scalp for sustained, targeted delivery. The result is a clinically informed formula that supports visibly thicker, fuller-looking hair while maintaining optimal scalp health - wash after wash.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eRevita is for anyone noticing a change in their hair density, texture, or coverage - whether you're seeing more in the drain, less on top, or just want to get ahead of it. It's equally suited to post-transplant patients looking to protect and maintain their results. Safe for all hair types and colour-treated hair.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSupports visibly thicker, fuller-looking hair through daily use\u003c\/li\u003e\n\u003cli\u003eHelps inhibit DHT, a key contributor to hair thinning and loss\u003c\/li\u003e\n\u003cli\u003eStrengthens hair and combats breakage for improved scalp coverage\u003c\/li\u003e\n\u003cli\u003eMinimizes shedding without stripping moisture or scalp vitality\u003c\/li\u003e\n\u003cli\u003eSulfate-free and free of known toxins and hormones\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated hair and suitable for daily use \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eRevita carries a clean, fresh scent with subtle warmth - pleasant and understated rather than bold. It reads as a performance product first, with fragrance that supports the experience without distracting from it.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine\u003c\/strong\u003e - Energizes the scalp and helps inhibit DHT, creating the conditions needed to support healthy hair growth and density.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcyanidin B2\u003c\/strong\u003e (Hydrolyzed Proanthocyanidin) - A clinically studied phytochemical shown to increase hair diameter and density, making it one of the formula's most research-backed actives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e - An essential B-complex vitamin that supports keratin production, strengthens the hair shaft, and helps combat dryness, breakage, and shedding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper Tripeptide-1\u003c\/strong\u003e - A powerful tissue-remodelling peptide that has been shown to increase follicle size, stimulate growth, and reduce hair loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaurine\u003c\/strong\u003e - The body's most abundant amino acid, Taurine supports keratin production and helps prevent the follicle rigidification associated with androgenic hair loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e - A form of Vitamin B3 that supports cellular function and plays a key role in reducing scalp inflammation, an often overlooked factor in hair health. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and scalp. Work in with a gentle massaging motion to stimulate circulation and ensure full coverage. Leave on for 2 minutes to allow the Nanosome Delivery System to work. Rinse thoroughly. For best results, use five times per week. Follow with Revita Conditioner. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eDS Laboratories built Revita around one question: what would a shampoo look like if it were engineered to actually address hair loss, not just clean hair? The depth of the active ingredient list - and the delivery technology behind it - sets it apart from anything in the category. For anyone serious about maintaining their hair, it belongs in the routine.\u003c\/p\u003e","brand":"DS Laboratories","offers":[{"title":"205ml","offer_id":37806538424510,"sku":"DSL-SHAM-205","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"925ml","offer_id":37806538457278,"sku":"DSL-SHAM-925","price":120.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/image_59a8cec3-3d47-43c6-9ac3-95d2e9fb03d8.jpg?v=1680551171"},{"product_id":"jack-black-double-header-shampoo-conditioner-473ml","title":"Jack Black Double Header Shampoo + Conditioner (473ml)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCreamy \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003esulfate-free lather\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e gently cleanses to remove oil and product build-up while conditioning, detangling, and soothing a \u003c\/span\u003e\u003cspan\u003edry and \u003cstrong\u003edandruff-prone\u003c\/strong\u003e scalp\u003c\/span\u003e\u003cspan\u003e. Hydrates and conditions to improve the overall health of the hair. \u003c\/span\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eCreatine\u003c\/strong\u003e fortifies hair to \u003cspan\u003e\u003cstrong\u003eincrease strength\u003c\/strong\u003e and shine\u003c\/span\u003e, \u003cstrong\u003eCoconut Oil\u003c\/strong\u003e deeply conditions and detangles, and \u003cstrong\u003eOrganic\u003c\/strong\u003e K\u003cstrong\u003ee\u003c\/strong\u003elp is packed with minerals to \u003cspan\u003enourish and thicken\u003c\/span\u003e. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cstrong\u003ePureScience®\u003c\/strong\u003e formulas \u003c\/span\u003elock in nature’s best—using a blend of naturally derived, gentle surfactants and certified organic ingredients, without parabens, fragrance or colorants. Always dermatologist tested and cruelty-free.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cstrong\u003eKey Ingredients:\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003e\u003cstrong\u003e\u003cspan\u003eProteins \u0026amp; Vitamins\u003c\/span\u003e\u003c\/strong\u003e\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCreatine fortifies hair to increase strength \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eRice Seed Protein helps increase hair density \u0026amp; volume\u003c\/li\u003e\n\u003cli\u003eWhite Lupine Protein strengthens \u0026amp; seals in moisture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cstrong\u003eNatural Oils\u003c\/strong\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCoconut Oil deeply conditions and detangles\u003c\/li\u003e\n\u003cli\u003eSage Leaf Oil helps fight irritation-causing bacteria\u003c\/li\u003e\n\u003cli\u003ePeppermint Oil stimulates \u0026amp; nourishes scalp \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cstrong\u003eBotanical Extracts\u003c\/strong\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOrganic Kelp is packed with minerals to help thicken\u003c\/li\u003e\n\u003cli\u003eOrganic Basil Leaf provides antibacterial benefits\u003c\/li\u003e\n\u003cli\u003eGreen Tea Leaf helps stimulate hair follicles for healthier regrowth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":3028113921,"sku":"954086","price":45.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_fdb9c513-8214-4bf0-a4d9-2b7607ebe55e.jpg?v=1758244056"},{"product_id":"jack-black-nourishing-hair-scalp-conditioner-295ml","title":"Jack Black Nourishing Hair \u0026 Scalp Conditioner (Size Options)","description":"\u003cp\u003eDeep conditioning that doesn't weigh hair down. Jack Black's Nourishing Hair \u0026amp; Scalp Conditioner is a rich, moisturizing conditioner formulated to leave hair and scalp healthy, hydrated, and comfortable after every wash - without the heaviness that can make hair feel limp or coated. A carefully balanced blend of proteins, vitamins, natural oils, and botanical extracts works from root to tip to strengthen, soften, and restore hair while keeping the scalp in genuinely good condition.\u003c\/p\u003e\n\u003cp\u003ePro-Vitamin B5, Biotin, and Silk Protein build thickness, retain moisture, and add lustre and manageability, while Tea Tree Leaf Oil, Jojoba Oil, and Peppermint Oil provide antioxidant, softening, and invigorating benefits to the scalp. Sea Kelp, Basil, and Green Tea Extract round out a botanical base that nourishes both hair and scalp with every use. The natural companion to True Volume Thickening Shampoo, and a strong standalone conditioner for all hair types. \u003c\/p\u003e\n\u003cp\u003eAvailable in two sizes: 295ml and 88ml. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eNourishing Hair \u0026amp; Scalp Conditioner is designed for all hair types and is ideal for anyone who wants a deeply moisturizing conditioner that restores comfort and health to both hair and scalp without leaving hair feeling heavy or greasy. It's a particularly strong choice for those with dry, coarse, or damaged hair, and for anyone dealing with scalp dryness or irritation. Pairs naturally with True Volume Thickening Shampoo for a complete Jack Black hair care routine. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Moisture Without Heaviness\u003c\/strong\u003e - Delivers rich, lasting hydration to hair and scalp without weighing hair down or leaving a heavy, coated feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Thickens \u003c\/strong\u003e- Pro-Vitamin B5 and Biotin work together to thicken, strengthen, and retain moisture in the hair for added volume and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds Lustre and Manageability\u003c\/strong\u003e - Silk Protein provides excellent moisture-binding properties that add shine, body, and manageability to all hair types.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes the Scalp\u003c\/strong\u003e - Tea Tree Leaf Oil and Peppermint Oil provide antioxidant and cooling benefits that soothe and refresh the scalp after shampooing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and Conditions\u003c\/strong\u003e - Jojoba Oil, Sea Kelp, and Basil deliver essential moisture and antioxidant nourishment to both hair and scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant Support\u003c\/strong\u003e - Green Tea Extract and Spirulina provide potent antioxidant protection that supports long-term hair and scalp health.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eNourishing Hair \u0026amp; Scalp Conditioner has a clean, invigorating herbal scent with prominent notes of peppermint and tea tree over a fresh botanical base. Cooling and refreshing in the shower - it rinses clean and leaves a subtle freshness in the hair. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePro-Vitamin B5\u003c\/strong\u003e (Panthenol) - Thickens and retains moisture for added volume, shine, and hair resilience with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e - A B-complex vitamin that helps strengthen and thicken hair strands over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilk Protein\u003c\/strong\u003e (Hydrolyzed Silk) - Provides excellent moisture-binding properties that add lustre, body, and manageability to hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Leaf Oil \u003c\/strong\u003e(Melaleuca Alternifolia Leaf Oil) - An antioxidant essential oil that helps soothe and reduce scalp irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil\u003c\/strong\u003e (Mentha Piperita Oil) - Cools, invigorates, and refreshes the scalp while providing a natural aromatic boost.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Jojoba Seed Oil \u003c\/strong\u003e(Simmondsia Chinensis Seed Oil*) - Softens, moisturizes, and protects both hair and scalp through a lubricating, conditioning cushion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Kelp\u003c\/strong\u003e (Macrocystis Pyrifera Extract) - The most nutrient-rich of all seaweed species, providing superior hydration and anti-inflammatory benefits to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Basil Extract \u003c\/strong\u003e(Ocimum Basilicum Extract*) - Loaded with antioxidants and nutrients, provides anti-inflammatory, antibacterial, and antioxidant support.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Leaf Extract \u003c\/strong\u003e(Camellia Sinensis Leaf Extract*) - A potent antioxidant with anti-inflammatory properties that supports scalp and hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e - Draws moisture into the scalp for effective, lightweight hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpirulina Extract\u003c\/strong\u003e (Spirulina Maxima Extract) - Provides additional antioxidant support and nourishment to hair and scalp. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, massage a small amount into wet hair and scalp. Leave on for the remainder of your shower to allow the conditioning actives to fully penetrate. Rinse thoroughly. Use after every shampoo for best results. Can be used daily. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eNourishing Hair \u0026amp; Scalp Conditioner is the natural finishing step for anyone using True Volume Thickening Shampoo - it picks up where the shampoo leaves off and delivers the conditioning and moisture that hair needs to look and feel its best. The combination of Biotin, Pro-Vitamin B5, and Silk Protein gives it genuine strengthening and thickening credentials, while the Tea Tree and Peppermint blend keeps the scalp fresh and comfortable after every use. The two size options make it easy to keep a full-size bottle at home and a travel-friendly option in the gym bag or carry-on. A well-rounded conditioner that covers all the bases.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"295ml","offer_id":46890033217775,"sku":"954085","price":33.0,"currency_code":"CAD","in_stock":true},{"title":"88ml","offer_id":46890033250543,"sku":"954116","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/jackblackconditioner295.jpg?v=1759178636"},{"product_id":"jack-black-true-volume-thickening-shampoo-473ml","title":"Jack Black True Volume Thickening Shampoo (473ml)","description":"\u003cp\u003eMore volume. Fuller-looking hair. Less compromise. Jack Black's True Volume Thickening Shampoo is a sulfate-free shampoo formulated to remove oils, dirt, and product buildup while helping hair look and feel noticeably thicker with every wash. A bodybuilding blend of proteins, botanicals, and a proprietary thickening complex called Expansion Technology works to support healthy-looking, fuller hair follicles without weighing hair down or leaving residue behind.\u003c\/p\u003e\n\u003cp\u003eCreatine, Wheat Protein, and White Lupine Protein work together to strengthen, fortify, and add volume to thinning or fine hair strands, while Tea Tree Leaf Oil, Lavender, and Sage Leaf Extract provide antioxidant, antibacterial, and soothing benefits to the scalp. Nettle Leaf Extract helps create a healthy-looking sheen, and Sunflower Seed Oil replenishes hydration to keep both scalp and hair in good condition. A smart, effective choice for anyone who wants more from their shampoo than just a clean rinse. \u003c\/p\u003e\n\u003cp\u003eAvailable in 473ml.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eTrue Volume Thickening Shampoo is ideal for anyone with fine, thinning, or flat hair who wants a shampoo that actively supports the appearance of fuller, thicker hair with consistent use. It's also a strong everyday choice for anyone who deals with product buildup or oiliness and wants a sulfate-free formula that cleanses thoroughly without stripping. For best results, follow with the Nourishing Hair \u0026amp; Scalp Conditioner.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProprietary Expansion Technology\u003c\/strong\u003e - A specially formulated thickening complex helps hair follicles look healthier and fuller with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens and Fortifies\u003c\/strong\u003e - Creatine, Wheat Protein, and White Lupine Protein work together to strengthen hair strands and add visible volume and body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Formula\u003c\/strong\u003e - Removes oils, dirt, and product buildup effectively without stripping hair of essential moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports a Healthy Scalp\u003c\/strong\u003e - Tea Tree Leaf Oil, Lavender, and Sage Leaf Extract provide antioxidant, antibacterial, and soothing benefits to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHealthy-Looking Sheen \u003c\/strong\u003e- Nettle Leaf Extract helps create a natural, healthy-looking sheen on the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates Scalp and Hair \u003c\/strong\u003e- Sunflower Seed Oil and Basil replenish hydration and provide antioxidant nourishment to scalp and hair after cleansing. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eTrue Volume Thickening Shampoo has a clean, fresh herbal scent with notes of lavender, tea tree, and sage. Light and invigorating in the shower - it rinses clean and leaves no heavy fragrance in the hair. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreatine\u003c\/strong\u003e - An amino acid that helps strengthen and add visible volume to hair strands with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Protein\u003c\/strong\u003e (Hydrolyzed Wheat Protein) - Fortifies and bulks up thinning hair strands for improved thickness and body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite Lupine Protein\u003c\/strong\u003e (Hydrolyzed Lupine Protein) - Rich in vitamins, minerals, and peptides that help maintain a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTea Tree Leaf Oil \u003c\/strong\u003e(Melaleuca Alternifolia Leaf Oil) - An antioxidant essential oil that helps soothe and reduce scalp irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLavender Flower Extract\u003c\/strong\u003e (Lavandula Angustifolia Flower Extract) - Known for its antibacterial, deodorizing, and soothing properties that support scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSage Leaf Extract\u003c\/strong\u003e (Salvia Officinalis Leaf Extract) - Provides antibacterial and anti-inflammatory benefits to the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNettle Leaf Extract \u003c\/strong\u003e(Urtica Dioica Leaf Extract) - Helps soothe the scalp and create a healthy-looking sheen on hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Sunflower Seed Oil \u003c\/strong\u003e(Helianthus Annuus Seed Oil*) - Helps replenish hydration and soothe the scalp after cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Basil Leaf Extract\u003c\/strong\u003e (Ocimum Basilicum Leaf Extract*) - Loaded with antioxidants and nutrients, provides anti-inflammatory and antibacterial support to scalp and hair. *Certified Organic \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage into wet hair and scalp, working into a thorough lather. Rinse completely. For best results, follow with Jack Black Nourishing Hair \u0026amp; Scalp Conditioner. Use as your regular daily shampoo for consistent volume and thickening benefits over time.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eTrue Volume Thickening Shampoo is a genuinely functional upgrade for anyone whose hair has been feeling flat, fine, or lacking body. The combination of Creatine, Wheat Protein, and White Lupine Protein gives it real thickening credentials, and the Expansion Technology complex supports the kind of consistent, cumulative results that only come with regular use. The sulfate-free formula keeps it gentle enough for daily washing, and the scalp-focused botanical blend makes it as good for the scalp as it is for the hair itself. Pair it with the Nourishing Hair \u0026amp; Scalp Conditioner for a complete Jack Black hair care routine.\u003c\/p\u003e","brand":"Jack Black","offers":[{"title":"Default Title","offer_id":46854315311343,"sku":"954084","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_b1e05569-707b-4b98-820b-6b59cc535133.jpg?v=1758244045"},{"product_id":"evo-bride-of-gluttony-conditioner-300ml","title":"Evo Bride of Gluttony Conditioner (Size Options)","description":"\u003cp\u003eEvo Bride of Gluttony Volumising Conditioner is a lightweight, volume-building conditioner that conditions fine hair without undoing the lift you just worked for. Where most conditioners soften and smooth by coating the hair shaft - adding weight in the process - Bride of Gluttony takes a different approach, using conditioning agents and film formers that build fullness and body while still delivering the softness, shine, and frizz control you expect. UVA\/UVB protection helps guard colour-treated hair from sun-driven fading, and hydrolyzed quinoa strengthens and enhances colour vibrancy from within.\u003c\/p\u003e\n\u003cp\u003eThe result: hair that feels conditioned and manageable, but still has the volume and movement that fine-haired guys are always chasing.\u003c\/p\u003e\n\u003cp\u003ePart of the Evo Volume family, designed to volumise and build body in fine, limp, colour-treated hair. The natural companion to Gluttony Volumising Shampoo. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFine, thin, or limp hair that goes flat after conditioning\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing body without fading\u003c\/li\u003e\n\u003cli\u003eAnyone who's given up on conditioner because it weighs their hair down\u003c\/li\u003e\n\u003cli\u003eHair that needs frizz control and volume simultaneously\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa:\u003c\/strong\u003e Penetrates the hair shaft to strengthen, protect, and enhance colour vibrancy — while contributing to a fuller, more robust hair texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBenzophenone-4\u003c\/strong\u003e (UVA\/UVB Filter): A UV-protective agent that shields colour-treated hair from sun damage and fading — a meaningful bonus for anyone with coloured hair spending time outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMacadamia Oil \u003c\/strong\u003e(Macadamia Ternifolia Seed Oil): A rich, conditioning oil that adds smoothness and shine without heaviness, improving manageability and reducing frizz.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-11\u003c\/strong\u003e: A film-forming conditioning agent that adds body and structure to fine hair while reducing static and improving combability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003e(Pro-Vitamin B5): Conditions and moisturises to improve softness, shine, and overall hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Extract\u003c\/strong\u003e: Hydrates and soothes, adding a light layer of moisture without weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e: A lightweight silicone that smooths the cuticle, adds shine, and reduces frizz with a non-greasy finish. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture\u003c\/h2\u003e\n\u003cp\u003eLightweight cream conditioner that distributes easily and rinses clean without residue. Leaves hair feeling light and full rather than soft and flat. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Citrus, Blackcurrant, Fruity Green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes\u003c\/strong\u003e: Floral, Fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall: \u003cstrong\u003eBright, fruity, and fresh\u003c\/strong\u003e — matching the Gluttony Shampoo for a cohesive wash-day experience.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply Bride of Gluttony to wet hair Focus on mid-lengths and ends — avoid the roots if you want maximum lift Leave for 2 minutes, then rinse Style as desired. For extra volume, follow with Root Canal Volumising Spray at the roots \u003c\/p\u003e\n\u003ch2\u003eHow to Build a Volume Routine \u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor serious lift and lasting body: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGluttony Volumising Shampoo Bride of Gluttony Volumising Conditioner\u003c\/li\u003e\n\u003cli\u003eRoot Canal Volumising Spray (applied to damp roots pre-blowdry) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEven just the shampoo and conditioner duo makes a visible difference. Add the styling steps when you want to go the extra mile. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, Bride of Gluttony is the conditioner we recommend whenever someone with fine or flat hair tells us they've stopped conditioning because it makes their hair worse. It's a real problem with most conditioners - they're designed to smooth and soften, which on fine hair just means flat and heavy. Bride of Gluttony reframes what conditioner can do: it conditions without the weight penalty, and the UVA\/UVB protection is a genuine bonus for colour-treated clients who spend time outside. Use it with Gluttony Shampoo and the improvement in body and manageability is noticeable within a few washes.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWon't conditioner make my fine hair flat?\u003c\/strong\u003e Not this one. Bride of Gluttony is specifically formulated for fine hair - the conditioning agents build body and structure rather than coating the hair with heavy emollients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I apply it to my roots?\u003c\/strong\u003e For maximum volume, focus on mid-lengths and ends and keep it off the roots. If your scalp is dry, a light touch at the roots is fine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the UVA\/UVB protection really make a difference?\u003c\/strong\u003e Yes - particularly if you colour your hair and spend time outdoors. UV rays are one of the biggest causes of colour fading between salon visits, and the Benzophenone-4 in this formula provides real protection against that.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long do I leave it on?\u003c\/strong\u003e 2 minutes is enough. This isn't a deep treatment — it's formulated to condition quickly and lightly so it doesn't weigh hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it vegan and cruelty-free? \u003c\/strong\u003eYes. Evo is PETA-accredited cruelty-free. Free from sulfates, parabens, and gluten.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"300ml","offer_id":38089463890110,"sku":"EVCDBIG102","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":38089463922878,"sku":"EV95BIG106-C","price":60.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":47983540306159,"sku":"PP923884","price":111.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Gluttony_Cond.jpg?v=1649642465"},{"product_id":"evo-gluttony-shampoo-300ml","title":"Evo Gluttony Shampoo (Size Options)","description":"\u003cp\u003eEvo Gluttony Volumising Shampoo is a lightweight, sulfate-free volumising shampoo formulated to gently cleanse while building real body and texture into fine, flat, or limp hair. This isn't the kind of volumising shampoo that just makes lofty promises on the label - Gluttony actually uses protein and film-forming agents to coat and physically thicken each strand, delivering noticeable fullness from the very first wash. Hydrolyzed quinoa strengthens hair from within while locking in colour vibrancy, making this an especially smart pick for fine, colour-treated hair that needs body without breakage. The result is hair that feels genuinely lighter, fuller, and easier to build on — whether you're air drying or blowing it out.\u003c\/p\u003e\n\u003cp\u003ePart of the Evo Volume family, designed to volumise and build body in fine, limp, colour-treated hair. Pairs best with Bride of Gluttony Volumising Conditioner. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFine, thin, or limp hair\u003c\/li\u003e\n\u003cli\u003eFlat hair that loses volume quickly\u003c\/li\u003e\n\u003cli\u003eColour-treated hair that needs body without compromising vibrancy\u003c\/li\u003e\n\u003cli\u003eAnyone wanting more lift and fullness from their shampoo\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e: A plant-derived protein that penetrates the hair shaft to strengthen and protect, while helping retain colour vibrancy and reduce breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVP\/DMAPA Acrylates Copolymer\u003c\/strong\u003e: A film-forming polymer that coats the hair to add thickness and body — the mechanical workhorse behind the volumising effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-12 Dimethicone \u0026amp; Trideceth-9 PG-Amodimethicone\u003c\/strong\u003e: Lightweight conditioning agents that add slip, shine, and manageability without weighing fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5): Moisturises the hair shaft for improved softness and shine while supporting overall hair condition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMethyl Gluceth-20\u003c\/strong\u003e: A humectant that draws and holds moisture in the hair without creating heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Cleansers\u003c\/strong\u003e (Sodium Lauroyl Methyl Isethionate): Gently remove excess oil and buildup without stripping colour or over-drying fine hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture\u003c\/h2\u003e\n\u003cp\u003eLightweight lathering shampoo that rinses clean without residue or heaviness. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Citrus, Blackcurrant, Fruity Green\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHeart Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Floral, Fresh \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eOverall\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: \u003cstrong\u003eBright, fruity, and fresh\u003c\/strong\u003e - clean without being sterile. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly Lather Gluttony Shampoo through hair and scalp\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with Bride of Gluttony Volumising Conditioner for maximum body and fullness\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eHow to Build a Volume Routine\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFor serious lift and lasting body: Gluttony Volumising Shampoo Bride of Gluttony Volumising Conditioner\u003c\/li\u003e\n\u003cli\u003eRoot Canal Volumising Spray (applied to damp roots pre-blowdry) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEven just the shampoo and conditioner duo makes a visible difference. Add the styling steps when you want to go the extra mile. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, Gluttony is our go-to recommendation for anyone whose hair sits flat no matter what they try. It's one of those rare volumising shampoos that actually delivers — not through smoke-and-mirrors marketing, but through a straightforward formula that physically builds body into the hair strand. The sulfate-free formula means it won't strip colour either, which is a big deal for guys who colour-treat or highlight their hair and need volume without fading.\u003c\/p\u003e\n\u003cp\u003ePair it with Bride of Gluttony for a proper volume duo that you'll notice within a week. \u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWill this weigh my hair down?\u003c\/strong\u003e No. Gluttony uses lightweight film formers and protein rather than heavy conditioning agents, so it builds body without adding weight or greasiness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this good for colour-treated hair?\u003c\/strong\u003e Yes. Sulfate-free cleansers protect colour, and hydrolyzed quinoa actively helps lock in vibrancy and reduce fading.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this if I don't have fine hair? \u003c\/strong\u003eAbsolutely - it works on all hair types. It's just especially effective for those with fine or limp hair who want more body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat should I pair with this for best results?\u003c\/strong\u003e Bride of Gluttony Volumising Conditioner is the perfect follow-up - it continues the volumising work without undoing the lift. For styling, Root Canal Volumising Spray would be a next step in the routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it vegan and cruelty-free? \u003c\/strong\u003eYes. Evo is PETA-accredited cruelty-free, and Gluttony is vegan. Free from sulfates, parabens, and gluten. \u003c\/p\u003e","brand":"Evo","offers":[{"title":"300ml","offer_id":38089464217790,"sku":"EVSHBIG102","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"500ml","offer_id":38089464250558,"sku":"EV95BIG106-S","price":60.0,"currency_code":"CAD","in_stock":false},{"title":"1L","offer_id":47983535423727,"sku":"PP923883","price":107.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Gluttony_Shmp.jpg?v=1649645811"},{"product_id":"evo-normal-persons-conditioner-300ml","title":"Evo Normal Persons Conditioner (Size Options)","description":"\u003cp\u003eEvo Normal Persons Daily Conditioner is the lightweight, no-nonsense daily conditioner that normal-to-oily hair actually needs - one that conditions, detangles, and adds shine without leaving hair heavy, flat, or greasy. Most conditioners for oily hair sacrifice performance for lightness. Normal Persons doesn't — it's a genuinely effective conditioner that just happens to be formulated smart enough not to overdo it.\u003c\/p\u003e\n\u003cp\u003ePeppermint oil continues the scalp-stimulating and oil-balancing work started by the Normal Persons Shampoo, leaving a refreshing cooling effect that makes your scalp feel genuinely balanced. Hydrolyzed quinoa strengthens and protects colour, anti-static behentrimonium methosulfate tames frizz, and panthenol adds the softness and shine that makes hair look healthy rather than just clean. \u003c\/p\u003e\n\u003cp\u003ePart of the Evo Style family. Pairs naturally with Normal Persons Daily Shampoo for a complete everyday routine. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNormal to oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eAnyone who finds most conditioners too heavy\u003c\/li\u003e\n\u003cli\u003eHair prone to frizz, static, or tangles after washing\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing lightweight protection\u003c\/li\u003e\n\u003cli\u003eAnyone who wants the refreshing Normal Persons peppermint experience in their conditioner too\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil \u003c\/strong\u003e(Mentha Piperita): Stimulates the scalp and helps balance excess oil production while delivering the signature cooling sensation of the Normal Persons range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e: Strengthens and protects the hair shaft while helping to maintain colour vibrancy - particularly useful for colour-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Methosulfate\u003c\/strong\u003e: A gentle, plant-derived conditioning agent that reduces static, tames frizz, and improves combability without adding heaviness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5): Adds softness, moisture, and shine to the hair shaft for improved condition and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetyl PCA\u003c\/strong\u003e: A scalp-conditioning agent derived from coconut that helps to balance the scalp's natural moisture levels - particularly beneficial for normal to oily scalp types.\u003c\/li\u003e\n\u003cli\u003eTocopheryl Acetate (\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eVitamin E\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e): Antioxidant protection for the hair and scalp against environmental stress and oxidative damage. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eMenthyl Lactate\u003c\/strong\u003e: A cooling ester that prolongs the refreshing tingle and adds a light sensory dimension to the conditioning experience.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture\u003c\/h2\u003e\n\u003cp\u003eLightweight cream that distributes easily through wet hair. Rinses clean without residue or greasiness, leaving hair soft, manageable, and full of movement.\u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Minty, Fresh Peppermint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeart Notes\u003c\/strong\u003e: Aromatic Tea, Geranium, Green\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall: \u003cstrong\u003eInvigorating and herbal\u003c\/strong\u003e - the same clean, cooling experience as the Normal Persons Shampoo. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply Normal Persons Daily Conditioner to wet hair\u003c\/li\u003e\n\u003cli\u003eMassage through from mid-lengths to ends\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eUse daily alongside Normal Persons Daily Shampoo.\u003c\/li\u003e\n\u003cli\u003eCan also be used as a mid-week conditioning step without shampooing if hair needs a softness refresh. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, Normal Persons Conditioner is the product we recommend to anyone who's been avoiding conditioner because they find it makes their scalp oily faster. The lightweight formula adds everything a good conditioner should - softness, shine, frizz reduction, protection - without the heavy, coating feel that makes oily hair worse. The peppermint keeps the scalp feeling balanced and fresh, and the quinoa protein quietly strengthens with every wash.\u003c\/p\u003e\n\u003cp\u003ePair it with the Normal Persons Shampoo for a straightforward, effective daily routine that does exactly what it's supposed to. \u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWill this make my hair or scalp oily?\u003c\/strong\u003e No. It's specifically formulated for normal-to-oily hair. The lightweight conditioning agents and anti-sebum peppermint oil work together to condition without triggering excess oil production.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I apply it to the scalp? \u003c\/strong\u003eYou can massage it through from scalp to ends - unlike heavier conditioners, this formula won't create greasiness at the roots. Focus on mid-lengths and ends for the most efficient use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it colour-safe?\u003c\/strong\u003e Yes. Hydrolyzed quinoa helps protect and maintain colour vibrancy, and the formula is free from sulfates that can strip colour. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is this different from a regular conditioner?\u003c\/strong\u003e Most conditioners are built around rich emollients that soften and smooth heavily - great for dry or damaged hair, but overkill for normal-to-oily types. Normal Persons conditions with lighter-weight ingredients that improve manageability without coating hair or making it flat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it vegan and cruelty-free?\u003c\/strong\u003e Yes. Evo is PETA-accredited cruelty-free. Normal Persons Conditioner is vegan, and free from sulfates, parabens, and gluten. \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"300ml","offer_id":47983527166191,"sku":"EVCDSTY102","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":47983527198959,"sku":"PP923891","price":107.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Normal_Cond.jpg?v=1649646658"},{"product_id":"evo-normal-persons-shampoo-300ml","title":"Evo Normal Persons Shampoo (Size Options)","description":"\u003cp\u003eEvo Normal Persons Daily Shampoo is exactly what it sounds like: a no-nonsense, sulfate-free daily shampoo that gets on with the job. It deeply cleanses to remove excess oil, product buildup, and impurities from the hair and scalp - without the drama, the over-engineering, or the shelf full of ingredients nobody asked for. Peppermint oil stimulates and balances the scalp, leaving it feeling cooled and invigorated rather than stripped and tight. Panthenol moisturises and adds shine, and hydrolyzed quinoa strengthens while helping protect colour. The result is a consistently clean, refreshed scalp and hair that behaves like normal - which, frankly, is all most people actually want from a shampoo.\u003c\/p\u003e\n\u003cp\u003ePart of the Evo Style family. Works as a standalone daily shampoo or as an effective clarifying step between regular washes to remove buildup and reset hair texture. \u003c\/p\u003e\n\u003ch2\u003eWho It's For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNormal to oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a reliable, no-fuss daily shampoo\u003c\/li\u003e\n\u003cli\u003eHair prone to product buildup or going greasy quickly\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a clean, invigorated scalp without dryness\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil\u003c\/strong\u003e (Mentha Piperita): Stimulates blood flow at the scalp and provides a refreshing cooling effect while helping to balance excess oil production - the signature sensation of Normal Persons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Quinoa\u003c\/strong\u003e: A plant-derived protein that strengthens hair, helps reduce breakage, and protects colour vibrancy over time. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Pro-Vitamin B5): Moisturises the hair shaft and scalp to improve shine and softness without adding weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMenthyl Lactate\u003c\/strong\u003e: A cooling ester derived from menthol that prolongs the refreshing, tingly scalp sensation without irritation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePEG-6 Isolauryl Thioether\u003c\/strong\u003e (Anti-Sebum Agent): Helps control excess oil production at the scalp, keeping hair fresher for longer between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-Free Cleansers\u003c\/strong\u003e (Sodium Lauroyl Methyl Isethionate): Thorough but gentle cleansing that removes buildup and oil without stripping colour or drying the scalp. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eTexture\u003c\/h2\u003e\n\u003cp\u003eClean-lathering shampoo with a refreshing mint tingle. Rinses completely clean without residue. \u003c\/p\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTop Notes\u003c\/strong\u003e: Minty, Fresh Peppermint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eHeart Notes\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Aromatic Tea, Geranium, Green\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall: \u003cstrong\u003eInvigorating, herbal, and clean \u003c\/strong\u003e— the kind of scent that wakes you up in the shower. \u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly\u003c\/li\u003e\n\u003cli\u003eLather Normal Persons Shampoo through hair and scalp\u003c\/li\u003e\n\u003cli\u003eRinse.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed.\u003c\/li\u003e\n\u003cli\u003eFollow with Normal Persons Daily Conditioner\u003c\/li\u003e\n\u003cli\u003eCan also be used between regular washes to remove product buildup and reset hair texture - even on dry days when your hair just needs a refresh. \u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends\u003c\/h2\u003e\n\u003cp\u003eThis At MASC, Normal Persons is the shampoo we recommend whenever someone asks what Evo product to start with - and it's the one we find ourselves recommending most. It does exactly what it needs to do, cleanses thoroughly and leaves the scalp genuinely refreshed - without any of the fuss. The peppermint tingle is satisfying in that 'my scalp is actually clean' way, and the hydrolyzed quinoa means you're getting a quiet strength and colour-protection benefit on top of a clean wash. If you colour your hair, style daily, or just want a reliable everyday shampoo from a brand that doesn't overclaim, Normal Persons is it.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this good for daily use?\u003c\/strong\u003e Yes, it's designed for it. Sulfate-free cleansers keep it gentle enough for everyday washing without drying out hair or scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this to clarify product buildup? \u003c\/strong\u003eAbsolutely. Normal Persons works great as a mid-week refresh or clarifying step - it cuts through buildup without stripping hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the peppermint irritate my scalp? \u003c\/strong\u003eThe formula uses peppermint oil and menthyl lactate for a cooling, stimulating effect - not irritation. It's suitable for normal to oily scalps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you have a very sensitive scalp, we'd recommend patch testing first. Is it colour-safe?\u003c\/strong\u003e Yes. Sulfate-free formula plus hydrolyzed quinoa means it cleanses without fading colour. A solid choice for colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat should I pair with this?\u003c\/strong\u003e Normal Persons Daily Conditioner is the designed partner - same tingly peppermint experience, lightweight conditioning that won't weigh hair down.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"300ml","offer_id":47983519138031,"sku":"EVSHSTY102","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"1L","offer_id":47983519170799,"sku":"PP923890","price":107.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Normal_Shmp.jpg?v=1649644539"},{"product_id":"evo-gangsta-grip-bonding-resin-200ml","title":"Evo Gangsta Grip Bonding Resin (200ml)","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned for all those retro gangstas, dominatrix wannabes and business ginas who, provided with the opportunity, will provide themselves the fantasy. |\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIf Gangsta Grip had been around in the 50s, brylcreem wouldn't have made a scent. Gangsta Grip is an extremity in is slickness, and an anomaly in the firmness of its holding power. Separate or slick it back, and just feel the ride. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis product has a\u003cstrong\u003e 5\/5 hold factor and 3\/5 shine factor\u003c\/strong\u003e. \u003c\/div\u003e\n\u003cstrong\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077584641,"sku":"EVSTSTY107","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/gangsta_grip.jpg?v=1649648230"},{"product_id":"evo-box-obollox-texture-paste-90ml","title":"Evo Box O'Bollox Texture Paste (90g)","description":"\u003cp\u003eWhen the name tells you exactly what it is. Box O' Bollox is evo's strongest styling product - an extra-strong hold texture paste that creates a rough, defined texture with a super-matte finish and full style control from start to finish. Ozokerite and beeswax are doing the work: ozokerite for the extreme matte, beeswax for the strong-yet-flexible hold that doesn't shatter when you move. It's blunt, it works, and it doesn't pretend to be anything else.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who needs maximum hold and maximum matte. Works for all hair types but is especially well-suited for short to medium hair that needs to stay exactly where you put it. The strongest in evo's styling range - step up to this if Cassius isn't cutting it.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExtra-strong hold with complete style control\u003c\/li\u003e\n\u003cli\u003eSuper-matte finish - the driest, flattest result in the evo styling range\u003c\/li\u003e\n\u003cli\u003eOzokerite delivers the extreme matte and body\u003c\/li\u003e\n\u003cli\u003eBeeswax provides strong, flexible hold that won't crack or go brittle\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, best on short to medium lengths\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and neutral\u003c\/em\u003e. A very light natural scent that stays well out of the way.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOzokerite\u003c\/strong\u003e - A naturally occurring mineral wax that is the source of Box O' Bollox's signature super-matte, almost chalky finish. Provides body and texture while keeping all shine out of the equation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba (Beeswax)\u003c\/strong\u003e - Delivers extra-strong yet surprisingly flexible hold. Keeps the style in place without rigidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that contributes to the dry, matte texture and absorbs excess oil. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. A little goes a long way - start with less than you think you need.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThis is the one for people who have tried everything and need the hair to just stay. The super-matte finish is genuinely extreme - if you want any shine at all, this isn't it - but if you need hold and a dry, raw texture, Box O' Bollox delivers it without compromise. Classic evo: no pretence, straight to the point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077630401,"sku":"EVSTSTY103","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/boxobollox.jpg?v=1715584110"},{"product_id":"evo-cassius-cushy-clay-90ml","title":"Evo Cassius Styling Clay (90g)","description":"\u003cp\u003eNamed after the greatest, built for those who take their texture seriously. Cassius is evo's strong-hold styling clay - a kaolin and beeswax formula that creates raw, defined texture with a matte finish and a malleable hold that keeps things in place without going brittle. It's the product for thick, coarse, or resistant hair that needs something with genuine authority, but still wants the flexibility to restyle without starting over. Diatomaceous earth adds volume. Beeswax keeps it workable. Kaolin does the heavy lifting.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but built for thick, coarse, or stubborn hair that won't cooperate with lighter products. The strongest hold in evo's paste and clay range - if Casual Act or Crop Strutters doesn't hold your style, this will. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong, malleable hold with a matte finish\u003c\/li\u003e\n\u003cli\u003eKaolin provides structural support and touchable texture\u003c\/li\u003e\n\u003cli\u003eBeeswax creates flexibility so styles can be restyled without cracking\u003c\/li\u003e\n\u003cli\u003eDiatomaceous Earth adds volume and body\u003c\/li\u003e\n\u003cli\u003eRe-workable formula - adjust and restyle throughout the day\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types, especially thick and coarse\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eAromatic, lavender, powdery, and woody. A distinctive earthy-clay character with fresh lavender and warm woody depth.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e - A naturally occurring clay mineral that provides structure, body, and the matte finish that defines this product. Absorbs excess oil while giving the hair a raw, textured appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Alba\u003c\/strong\u003e (Beeswax) - Delivers the strong hold while maintaining pliability - the defining balance of this formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A natural mineral that adds volume and contributes to the dry, matte finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Microcristallina\u003c\/strong\u003e (Microcrystalline Wax) - Adds to the hold structure and helps the formula stay workable without flaking or crumbling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms to warm the product before applying to dry or towel-dried hair. For thicker or longer hair, blend with a small amount of evo Salty Dog Salt Spray to dial back the hold and make it easier to work through. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCassius is the one we recommend when someone tells us nothing holds their hair. The clay base is genuinely strong - it handles thick, coarse, or heavy hair without flinching - but the beeswax keeps it from becoming a helmet. The matte finish is excellent. If you've been gravitating toward heavy waxes because you need the hold, try this first.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077662977,"sku":"EVSTSTY104","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_f90bcc6b-c5a5-40b7-b433-f8e7c7055c46.jpg?v=1716874178"},{"product_id":"evo-crop-strutters-construction-cream-90ml","title":"Evo Crop Strutters Construction Cream (90g)","description":"\u003cp\u003eThe \u003cstrong\u003emiddle ground between a paste and a pomade\u003c\/strong\u003e, and one of evo's most versatile styling products. Crop Strutters Construction Cream delivers medium hold and medium shine in a water-soluble formula that can be re-worked throughout the day without going stiff or flaky. Carnauba wax gives it that flexible, pliable hold that feels structured but never locked in. The result is definition and texture with actual moisture in the hair - not the dried-out, stiff finish that heavier creams can leave behind.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, with a strong lean toward short hair. If you want definition and shine with some flexibility - something between a matte paste and a high-gloss pomade - this is it. Works well on textured, wavy, or straight short cuts. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium hold\u003c\/strong\u003e with \u003cstrong\u003emedium shine \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eCera Carnauba creates flexible, re-workable hold that can be restyled throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble formula\u003c\/strong\u003e rinses out easily without build-up\u003c\/li\u003e\n\u003cli\u003eProvides definition and texture while maintaining moisture\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, particularly short hair\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClean and understated\u003c\/em\u003e. A light, fresh scent that doesn't linger. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCera Carnauba (Carnauba Wax) \u003c\/strong\u003e- A plant-derived wax that creates a flexible, re-workable hold. Provides structure without rigidity and contributes to the light shine finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-28\u003c\/strong\u003e - A conditioning polymer that helps improve manageability and adds a smooth feel to the hair during styling. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork between palms and apply to dry or towel-dried hair. Style as desired. The formula can be re-worked and restyled throughout the day. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCrop Strutters sits in the sweet spot that a lot of guys are looking for - enough hold to keep a style in place, enough shine to look intentional, but flexible enough that you're not locked in all day. It also plays well with other evo products: layer it under or over their salty dog salt spray for a more relaxed finish, or use it alone for a cleaner, more defined look.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077685505,"sku":"EVSTSTY106","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/18_abf00ca8-7f8b-4110-b56e-a3386cf006bc.jpg?v=1717608086"},{"product_id":"evo-casual-act-moulding-paste-90ml","title":"Evo Casual Act Moulding Paste (90g)","description":"\u003cp\u003eThere are those who don't need to try hard to look good - their style just happens. Casual Act is evo's moulding paste for that kind of effortless result: light hold, touchable texture, and a matte finish that looks like you ran your hands through your hair once and walked out the door. Water-soluble and fully re-workable, it sits firmly in the \"set it and forget it\" category without the rigidity or build-up that comes with heavier products. The shea butter keeps things conditioned while you style.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAll hair types, but particularly suited to short to medium lengths. Ideal for anyone who wants natural-looking texture and separation without any shine or stiffness. The go-to if you want a style that looks like you barely tried - and meant it. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight hold\u003c\/strong\u003e with touchable \u003cstrong\u003etexture\u003c\/strong\u003e, \u003cstrong\u003eseparation\u003c\/strong\u003e, and \u003cstrong\u003edefinition\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish \u003c\/strong\u003e- no shine, no crunch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-soluble\u003c\/strong\u003e and \u003cstrong\u003efully re-workable\u003c\/strong\u003e - restyle throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinses out easily\u003c\/strong\u003e without leaving residue or build-up\u003c\/li\u003e\n\u003cli\u003eShea butter conditions and adds softness while you style\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eSulphate, paraben, DEA, TEA, and propylene glycol free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCitrus and woody - grapefruit, cedar, and floral notes. Light and clean, fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eButyrospermum Parkii (Shea Butter)\u003c\/strong\u003e - Keeps hair moisturized during styling, enhances softness, and adds a subtle conditioning effect without weighing the style down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTheobroma Cacao (Cocoa) Seed Butter\u003c\/strong\u003e - A rich emollient that contributes to the smooth, pliable texture of the paste and adds a light conditioning benefit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiatomaceous Earth\u003c\/strong\u003e - A naturally derived mineral that absorbs excess oil and contributes to the matte, dry finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePVP and VP\/VA Copolymer\u003c\/strong\u003e - Flexible film-forming polymers that provide the light, re-workable hold without stiffness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount between the palms until warmed through. Apply to dry or towel-dried hair. Air-dry for natural separation and texture, or blow-dry for more defined results. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eCasual Act is the product we reach for when someone asks for a styling paste that genuinely looks like nothing at all - in the best way. It's light enough for fine hair, conditioned enough for anything drier, and the matte finish works on virtually every style. If you're new to Evo's styling range, this is a very good starting point.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":3077742849,"sku":"EVSTSTY105","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_dfe9e04c-ef94-4fa8-a306-d8e12dcc9b3d.jpg?v=1715926362"},{"product_id":"evo-haze-styling-powder-50ml-net-wt-10g","title":"Evo Haze Styling Powder (50ml\/net wt 10g)","description":"\u003cp\u003eEvo Haze Styling Powder is a super-lightweight styling powder that adds instant texture, volume, and matte lift to hair without residue. Ideal for fine, limp, or low-volume hair, this versatile powder absorbs excess oil, enhances body, and creates touchable texture from roots to ends. Apply directly to dry hair to build volume and separation or to refresh style between washes.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types, especially fine or limp hair needing volume and texture\u003c\/li\u003e\n\u003cli\u003eAnyone looking for body and matte finish without heaviness\u003c\/li\u003e\n\u003cli\u003ePeople who want a reworkable, touchable style without residue\u003c\/li\u003e\n\u003cli\u003eIdeal for short or medium styles, messy looks, and lived-in texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eInstant volume and lift at the roots\u003c\/li\u003e\n\u003cli\u003eTouchable, matte texture that enhances style definition\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil to refresh hair between washes\u003c\/li\u003e\n\u003cli\u003eFlexible, residue-free finish, easy to re-style during the day\u003c\/li\u003e\n\u003cli\u003eVegan, sulfate-free, paraben-free option\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eThis light powder uses fine particulates like silica silylate to lift and separate strands, creating body and texture without weight. It acts similarly to a fine hair-texturing powder: by absorbing oil and adding grip, it gives hair a fuller appearance and helps styles hold longer without stiffness.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eShake gently before use.\u003c\/li\u003e\n\u003cli\u003eApply to dry hair - focus on the roots for maximum lift.\u003c\/li\u003e\n\u003cli\u003eMassage with fingertips to distribute throughout hair.\u003c\/li\u003e\n\u003cli\u003eUse light amounts and build gradually for desired texture.\u003c\/li\u003e\n\u003cli\u003eRefresh volume anytime by applying a small amount between washes.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Haze Styling Powder because it delivers natural-looking volume and texture without heaviness or residue — exactly what many men with fine or flatter hair are searching for. Whether you’re creating tousled everyday styles or adding instant lift at the crown, Haze gives you body and shape with touchable finish and reworkable flexibility. It’s one of our go-to texturizing tools in the Evo range for guys who want effortless, lived-in looks that still feel intentional.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQs)\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat is styling powder and how is it different from dry shampoo?\u003c\/strong\u003e\u003cbr\u003eStyling powders like Evo Haze are designed to add texture, volume and grip, whereas dry shampoo focuses on absorbing oil to refresh hair. Haze also acts like a subtle dry shampoo while providing lift and matte texture.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs this powder good for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes - it’s especially helpful for fine or limp hair because it lifts at the roots and adds body without heaviness or waxy finish.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on curly or thick hair?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. While it shines with fine hair by giving noticeable lift, it also works to add matte texture and separation to thicker and wavier hair types.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair sticky or chalky?\u003c\/strong\u003e\u003cbr\u003eHaze is formulated to avoid residue. Apply a light amount and build slowly - if you use too much at once it may show more visibly, so start with less and add as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I re-style throughout the day?\u003c\/strong\u003e\u003cbr\u003eYes - one of the benefits of styling powder is that it’s reworkable. You can add a bit more during the day to refresh volume and lift.\u003c\/p\u003e","brand":"Evo","offers":[{"title":"Default Title","offer_id":31250734055539,"sku":"EVSTSTY108","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Haze.jpg?v=1649647329"},{"product_id":"evo-salty-dog-cocktail-beach-spray-200ml","title":"Evo Salty Dog Salt Spray (Size Options)","description":"\u003cp\u003eEvo Salty Dog Salt Spray is a lightweight texturizing spray that delivers beach-inspired texture, body, and separation with a matte finish - without the stickiness, crunch, or residue of traditional salt sprays. Designed to enhance natural movement and definition, it’s perfect for anyone looking to add effortless volume and texture to short, medium, or shag-inspired styles. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGive your hair that fresh from the \u003cstrong\u003ebeach malleability\u003c\/strong\u003e with a look of natural creation; be wind blown; be interesting; be the urban fisherman... you salty dog, you.\u003c\/p\u003e\n\u003ch2\u003eWho It’s For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHair needing lift and texturized body\u003c\/li\u003e\n\u003cli\u003eFine to medium hair types that lack natural texture\u003c\/li\u003e\n\u003cli\u003eAnyone who wants a matte, lived-in look\u003c\/li\u003e\n\u003cli\u003eGreat for short and layered styles, beachy waves, and undone texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCreates natural, beach-inspired texture and separation\u003c\/li\u003e\n\u003cli\u003eAdds lift and body without weight or stickiness\u003c\/li\u003e\n\u003cli\u003eMatte finish for effortless, lived-in looks Helps refresh styles between washes\u003c\/li\u003e\n\u003cli\u003eWorks as a lightweight base before styling or finishing \u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e1\/5 hold factor and 1\/5 shine factor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow It Works\u003c\/h2\u003e\n\u003cp\u003eSalty Dog uses sea salt and texture-enhancing particles to create lift and grip, giving hair a lived-in, undone style that looks natural rather than stiff. Unlike heavy texturizers that weigh hair down, this formula keeps hair light, touchable, and full of movement, making it great for everyday looks as well as layered or shag haircuts.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eAt MASC, we love Evo Salty Dog Salt Spray because it delivers real texture without the crunch or residue so many salt sprays leave behind. It’s one of our best-selling picks for men who want effortless volume and a “just stepped off the beach” finish - without relying on heavy products or complicated routines. Paired with the right shampoo and conditioner, Salty Dog gives structure to hair that’s lacking natural body while remaining light and reworkable. Perfect for everyday looks or casual, textured grooming.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWhat’s the difference between Salty Dog and dry shampoo?  \u003c\/strong\u003eSalty Dog adds texture and body by enhancing grip and separation — while dry shampoo primarily absorbs oil. You can use them together for refreshed texture with oil control.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use this on thick hair?\u003c\/strong\u003e  Yes - while it’s especially effective for fine or medium hair, it also adds soft texture and body to thicker hair without stiffness.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eWill this make my hair crunchy?  \u003c\/strong\u003eNo - Salty Dog is formulated to add texture without the crunchy feel common to old-school salt sprays. Apply lightly and build as needed.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eCan I use it on damp and dry hair?\u003c\/strong\u003e  Absolutely. Spraying on damp hair followed by scrunching helps encourage lift and volume; spraying on dry hair refines texture and adds definition.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cstrong\u003eIs it good for curly or wavy hair?  \u003c\/strong\u003eYes - it enhances natural movement and definition, making it a good option for wavy or tousled looks.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Evo","offers":[{"title":"200ml","offer_id":37806519091390,"sku":"EVSTSTY110","price":47.0,"currency_code":"CAD","in_stock":true},{"title":"50ml","offer_id":37806519124158,"sku":"EVSTSTY129","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Salty_Dog.jpg?v=1649645682"},{"product_id":"imperial-blacktop-pomade-177g","title":"Imperial Blacktop Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products has spent decades refining a lineup built on one principle: make products that do exactly what barbers and their clients actually need. The team behind the brand brings a combined 30 years of professional barbershop experience to every formula, and Blacktop Pomade is one of their most specific and considered solutions - a product that addresses something most grooming brands quietly ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium-Strong (7\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle, a light fresh fragrance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Salt and pepper, grey, and lighter coloured hair; curly and wavy hair; anyone who wants to cover grey partially while maintaining a strong, polished style \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBlacktop Pomade is Imperial's most distinctive styling product, and deliberately so. It does everything Classic Pomade does in terms of hold, finish, and washout behaviour, but with the addition of a black tint from Black Iron Oxide and Red #40 that deepens hair colour, makes styles look more dramatic, and covers up to 60% of grey hair per application. It's designed specifically for salt and pepper or lighter coloured hair where the tinting effect is most visible and most effective. For naturally dark or black hair, the tint won't be visible and Classic Pomade is the better choice. Like Classic, hold strength is adjustable based on hair dampness, dry hair delivers maximum hold with the most intense tint, while damp hair gives a softer hold and a slightly more subtle colour effect. The tint washes out completely in the shower, so there's no commitment beyond the day, no staining, and no buildup. One practical note worth flagging: because Blacktop is water-based, take care around light coloured clothing and in wet or sweaty conditions, as the tint can transfer if the product gets wet before it's fully set.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBlacktop is for anyone with salt and pepper, grey, or lighter coloured hair who wants to deepen and darken their look without committing to a dye. It works particularly well on curly and wavy hair, where the tint adds drama and definition to natural texture. If you've been using Classic Pomade and want to try something with more visual impact, Blacktop delivers the same fundamental hold and washout experience with the added dimension of colour. It's not recommended for dark brown or black hair, where the tinting effect simply won't show.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-strong hold\u003c\/strong\u003e (7\/10) that delivers consistent, all-day structure across most hair types, with hold strength adjustable based on how damp the hair is during application.\u003c\/li\u003e\n\u003cli\u003ePVP provides the structural hold backbone, creating a flexible polymer network that keeps styles in place throughout the day without stiffening or flaking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlack Iron Oxide\u003c\/strong\u003e provides the black tint that deepens hair colour, enhances darker tones, and\u003cstrong\u003e covers up to 60% of gray hair per application\u003c\/strong\u003e for a more dramatic, intentional look.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring \u003cstrong\u003esmooth, even distribution \u003c\/strong\u003ewithout dragging or clumping through the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow shine\u003c\/strong\u003e (3\/10) finish is polished without crossing into greasy territory, keeping the overall look clean and refined.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTint is fully temporary\u003c\/strong\u003e and washes out completely in the shower with no residue, no staining of the scalp, and no lasting colour commitment. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling, a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks particularly well on curly and wavy hair\u003c\/strong\u003e, where the added tint enhances natural texture and adds visual depth and definition.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based and fully water-soluble\u003c\/strong\u003e, rinses out cleanly with no degreasing shampoo required.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an \u003cstrong\u003eantimicrobial preservative\u003c\/strong\u003e, the same naturally occurring compound found in blueberries used in Classic Pomade to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals, all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth and emulsify between your palms until evenly covered. For a stronger hold and more intense tint, apply to dry hair starting at the roots and work through to the ends, then style with a comb. For a softer hold and a more subtle colour effect, apply to towel-dried damp hair instead. Style as usual and allow to set before getting the hair wet. Take care around light coloured clothing and in wet or sweaty conditions before the product has fully set, as the water-based tint can transfer if exposed to moisture. The tint washes out completely in the shower at the end of the day, no special shampoo required. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eBlacktop is the product that makes gray hair a style choice rather than something to manage. The tinting effect is genuinely effective at covering salt and pepper tones, and because it washes out completely every time, there's zero commitment involved. It holds as well as Classic Pomade, looks as clean, and adds a layer of visual impact that no other product in the Imperial range delivers. If your hair has been going gray and you've been curious about darkening it without the permanence of a dye, this is the most low-stakes, high-reward way to try it. Highly recommended for curly and wavy hair in particular, where the tint adds real depth and drama to natural texture.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":1338148356109,"sku":"IMP-BP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":3089042113,"sku":"IMP-BP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/7_5fbf9937-2d35-494d-8e4d-5a6f6c98ef8a.jpg?v=1751747073"},{"product_id":"imperial-fiber-pomade-177ml","title":"Imperial Fiber Pomade (Size Options)","description":"\u003cp\u003eThe team behind Imperial Barber Products spent a combined 30 years working in barbershops across Los Angeles, London, and New York City before putting their name on a single product. That background shaped everything - the insistence on cosmetic-grade ingredients, the focus on genuine performance over marketing claims, and the decision to test every formula on real clients before releasing it. The result is a range that barbers actually reach for, not just stock.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium (6\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and fresh \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Best Fo\u003c\/strong\u003er: All hair types and lengths; textured, piecey, and bed-head styles; slickbacks; anyone who needs a product that resets easily throughout the day \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf Classic Pomade is Imperial's heavyweight, Fiber Pomade is its all-rounder. Where Classic locks styles in with maximum grip and minimal shine, Fiber flips the equation - medium hold, high shine, and a pliability that makes it one of the most versatile products in the lineup. The defining feature is the extra-long custom texture fibers, which are noticeably more exaggerated than the fibers found in a typical fiber grease. These give the hair genuine separation, thickness, and a pulled-apart texture that lighter creams and standard pomades can't replicate. VP\/VA Copolymer provides a flexible hold structure that keeps hair in place without stiffening, while Mica and Titanium Dioxide are responsible for the high, reflective shine that makes this the go-to for anyone chasing a polished, wet-look finish. Petrolatum contributes a conditioning smoothness to the formula that enhances the shine and adds slip during application. Applied to towel-dried damp hair it delivers that classic slicked-back high-shine look; applied to drier hair it leans more textured and piecey. Either way, a few drops of water is all it takes to reactivate and restyle from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade works across all hair types and is one of the few products in the Imperial lineup that genuinely suits everyone from fine to thick, short to medium-long. It's particularly well suited to anyone who wants a high-shine finish with real texture and separation rather than a flat, slicked look. The exceptional reworkability makes it ideal for people who restyle throughout the day - commuters, anyone who wears a helmet, or anyone whose hair needs a reset between morning and evening. For maximum hold with less shine, Classic Pomade is the stronger option. For zero shine and a more natural look, the Matte Pomade Paste is the better fit.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium, pliable hold \u003c\/strong\u003e(6\/10) that keeps hair in shape without locking it rigidly - VP\/VA Copolymer builds a flexible polymer structure that holds while staying soft and reworkable all day.\u003c\/li\u003e\n\u003cli\u003eExtra-long custom texture fibers are more exaggerated than a standard fiber grease, creating genuine separation, piecey definition, and thickness that lighter products simply can't deliver.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish is driven by Mica and Titanium Dioxide, which reflect light evenly across the hair for a polished, wet-look result that holds its gleam throughout the day.\u003c\/li\u003e\n\u003cli\u003ePetrolatum adds a smooth, conditioning quality to the formula, enhancing shine and providing slip during application without the heaviness of a traditional petroleum-based grease.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil helps distribute the formula evenly through the hair, ensuring a consistent finish from root to tip without clumping or uneven texture.\u003c\/li\u003e\n\u003cli\u003eShine and hold are adjustable based on hair dampness - damp hair gives a higher shine and a slightly softer hold, while drier hair shifts toward more texture and definition.\u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula resets with just a few drops of water, making it ideal for helmets, hats, or any situation where hair needs a mid-day restart without reapplying.\u003c\/li\u003e\n\u003cli\u003eWorks across all hair types and lengths - one of the most universally applicable products in the Imperial range.\u003c\/li\u003e\n\u003cli\u003eFully water-soluble and rinses out cleanly with no residue or buildup at the end of the day.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly and paraben-free.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and work between your palms until evenly distributed. Apply to towel-dried damp hair for best results - start at the roots and work through to the ends, then style with a comb for a slicked-back look or use your fingers for a more textured, piecey finish. For more shine, apply to slightly wetter hair, but avoid applying to soaking wet hair as it will significantly reduce hold. To restyle mid-day, add a small amount of water to your palms and work back through the hair - the formula reactivates easily and gives a fresh result without needing to reapply. For added volume and strength, use a small amount of Imperial Gel Pomade as a base first, blow dry, then finish with Fiber on top.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFiber Pomade earns the all-rounder title honestly. It's the product we'd hand to someone who isn't sure where to start with Imperial's range, because it works well on almost any hair type and covers a wide enough territory between hold and shine to suit most everyday styles. The reworkability is genuinely impressive - a quick splash of water and your hair resets completely, which is a bigger practical advantage than it sounds if you're going from the gym to the office or pulling off a helmet on a regular basis. If Classic is your hold-first product, Fiber is your everyday go-to.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089102337,"sku":"IMP-FP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":1338185875469,"sku":"IMP-FP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/12_f8fbc3af-4509-4ae2-8a08-e35fc8110077.jpg?v=1697665485"},{"product_id":"imperial-classic-pomade-177g","title":"Imperial Classic Pomade (Size Options)","description":"\u003cp\u003eBuilt by barbers, for barbers - and eventually for everyone else who wanted their hair to actually stay where they put it. Imperial Barber Products was founded by a team with a combined 30 years of barbershop experience across Los Angeles, London, and New York City, and every product they make carries that professional pedigree. Their philosophy is simple: utilitarian, premium grooming products that perform at the highest level, crafted with cosmetic-grade ingredients and tested on real clients in real barbershops before they ever hit a shelf.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (9\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine (3\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Unscented \/ Clean\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types; short to medium lengths; pompadours, slickbacks, side parts, and any classic style that needs serious hold to stay put all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eClassic Pomade is where Imperial Barber's reputation was built. It's their best-selling, longest-running product, and the one that earned the customer-given title of the strongest holding water-based pomade on the market - a claim it has been living up to in barbershops worldwide for over a decade.\u003c\/p\u003e\n\u003cp\u003eThe formula is deceptively straightforward: a water-based pomade that applies smoothly and evenly, delivers a strong, consistent hold from morning to night, and rinses out completely with water at the end of the day. No petroleum, no grease, no residue. PVP provides the structural backbone of the hold, while PEG-7 Hydrogenated Castor Oil contributes conditioning slip that keeps application smooth and prevents the formula from feeling stiff or coated on the hair. The hold level is also adjustable - dry hair gives you the strongest grip and the least shine, while applying to damp hair softens both the hold and the finish for a more relaxed result. It's also water-reactivatable, meaning a few drops of water mid-day is enough to reshape and restyle without starting from scratch.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade is for anyone who needs serious, reliable hold and doesn't want to think too hard about it. It works across all hair types and lengths, but it earns its reputation most on thick, coarse, or stubborn hair that defeats lighter products by lunchtime. If you're chasing a tight pompadour, a clean slickback, or a classic side part that holds in any conditions, this is the product the barber would reach for. For more shine with similar hold, the Imperial Fiber Pomade is worth a look. For volume-building and a cocktail approach, pairing Classic with the Gel Pomade is Imperial's own recommendation. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold (9\/10) that delivers consistent, all-day structure without going stiff, flaky, or crunchy — the kind of hold that actually earns the word industrial-strength.\u003c\/li\u003e\n\u003cli\u003ePVP forms the structural core of the formula, creating a flexible polymer network around the hair that holds shape firmly while remaining reworkable throughout the day.\u003c\/li\u003e\n\u003cli\u003ePEG-7 Hydrogenated Castor Oil provides conditioning slip during application, ensuring the pomade distributes smoothly and evenly without clumping or dragging through the hair.\u003c\/li\u003e\n\u003cli\u003eHold and shine are fully adjustable based on hair dampness - dry hair delivers maximum hold and minimum shine, while damp hair gives a softer hold with a slightly more luminous finish. \u003c\/li\u003e\n\u003cli\u003eWater-reactivatable formula means a small amount of water is all you need to loosen, reshape, and restyle mid-day without reapplying from scratch. \u003c\/li\u003e\n\u003cli\u003eLow shine (3\/10) finish is polished enough to look intentional but understated enough to suit professional environments, classic styles, and anyone who prefers their hair to look like hair rather than a product demonstration. Water-based and fully water-soluble - rinses out completely at the end of the day with no residue, no degreasing shampoo, and no multiple wash cycles.\u003c\/li\u003e\n\u003cli\u003eWorks on all hair types from fine to coarse, and suits a wide range of styles from tight traditional pompadours to contemporary side-swept looks.\u003c\/li\u003e\n\u003cli\u003eContains Methylparaben as an antimicrobial preservative - it's a naturally occurring compound found in several fruits including blueberries, and is the only paraben in the Imperial lineup, used specifically in this formula to maintain product integrity over time.\u003c\/li\u003e\n\u003cli\u003eNot tested on animals - all Imperial products are tested on the team themselves and on barbershop clients to ensure real-world performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one to two knuckles' worth - start with less and build up, as this formula is more concentrated than it looks. For maximum hold and minimum shine, work into completely dry hair starting at the roots and distribute evenly through to the ends, then style with a comb. For a softer hold and slightly more shine, apply to towel-dried damp hair instead.\u003c\/p\u003e\n\u003cp\u003eTo restyle throughout the day, add a few drops of water to your palms and work back through the hair - the formula reactivates easily and gives you a fresh start without reapplying.\u003c\/p\u003e\n\u003cp\u003eFor extra hold and volume, use the Imperial Gel Pomade as a base first, blow dry, then finish with Classic on top. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eClassic Pomade has been a staple on our shelves because it's one of those rare products that does exactly what it promises, every single time. The hold is genuinely strong - not marketing-strong, actually strong - and the fact that it washes out cleanly with water alone makes it practical for daily use in a way that oil-based alternatives simply aren't. If you've been cycling through pomades looking for something that keeps up with your hair, this is the one that's been quietly holding pompadours and slickbacks in place in barbershops around the world for over a decade. Start here and you'll understand why it's Imperial's flagship.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"177g","offer_id":3089126081,"sku":"IMP-CP","price":35.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029501901,"sku":"IMP-CP-T","price":16.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/10_db5ea03a-f7b4-4e0a-b1dc-9de145ef70cb.jpg?v=1697665499"},{"product_id":"imperial-matte-pomade-paste-113-4g","title":"Imperial Matte Pomade Paste (Size Options)","description":"\u003cp\u003eOn it — great ingredient list, lots to work with here. Writing now. SEO Page Title Imperial Barber Matte Pomade Paste | Light-Medium Hold Natural Finish Hair Paste | MASC SEO Meta Description Imperial Barber Matte Pomade Paste. Light-medium hold, zero shine, natural finish. Plant-based ingredients strengthen \u0026amp; volumise. Shop at MASC - Canada's grooming destination. Description Imperial Barber Products grew out of decades of hands-on barbershop experience - a team that has spent careers behind the chair understanding what products actually need to do, not just what they say on the label. Every formula in the lineup was developed with that same craft-first mentality: cosmetic-grade ingredients, real-world testing, and a genuine focus on utility over gimmick. Matte Pomade Paste is a perfect example of that philosophy in action.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light-Medium (4\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte (0\/10 shine)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Wax-based (water-soluble)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Clean and subtle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine to medium hair; loose, messy, and bed-head styles; groomed business looks; anyone who wants zero shine with natural-looking texture and control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMatte Pomade Paste is Imperial's most natural-looking finish product - the one you reach for when you want your hair to look like it's just doing its thing rather than being styled. The light-to-medium hold gives enough structure to keep a style in place without weighing the hair down or leaving it feeling coated, and the zero-shine matte finish means what you see is just your hair at its best, no gloss or polish in sight.\u003c\/p\u003e\n\u003cp\u003eWhat makes this one stand out from a standard matte paste is the ingredient story behind it. Carnauba Wax provides the flexible hold backbone alongside Ozokerite Wax, while a botanical complex of Green Tea Extract, Bamboo Extract, Horsetail Extract, and Organic Rice Syrup works to strengthen, protect, and volumize the hair over time. Squalane and Glycerin keep moisture locked in so the hair doesn't feel dry or stripped underneath the hold, and Tocopherol (Vitamin E) adds antioxidant protection to keep hair healthy with daily use. Applied to dry hair it delivers a loose, piecey, effortless look; applied to damp hair and combed through it gives a cleaner, more controlled result that still reads as completely natural.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is ideal for fine or thinner hair that gets weighed down easily by heavier products, and for anyone who wants texture and definition without any shine whatsoever. It covers a wide stylistic range - from genuinely messy bed-head looks to clean, groomed business styles - making it one of the more versatile options in the Imperial lineup for everyday wear. If you need more hold with the same natural aesthetic, stepping up to Classic Pomade on dry hair gets you closer to that territory. For high shine with a similar level of hold, Fiber Pomade is the natural alternative.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight-to-medium hold\u003c\/strong\u003e (4\/10) that keeps styles looking natural and effortless - Carnauba Wax and Ozokerite Wax provide a flexible, buildable hold structure that controls without stiffening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue zero-shine matte finish\u003c\/strong\u003e (0\/10) means the result looks entirely like your own hair - no gloss, no polish, no giveaway that there's product in it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract\u003c\/strong\u003e (Camellia Oleifera) protects hair from environmental damage including UV exposure and free radicals, making this a smart daily-use product for anyone regularly outdoors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract \u003c\/strong\u003eand \u003cstrong\u003eHorsetail Extract\u003c\/strong\u003e work together to strengthen existing hair strands and support scalp health, contributing to thicker, more resilient hair over time with consistent use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Rice Syrup\u003c\/strong\u003e adds natural volume and body to the hair, making it particularly effective for fine or thinner hair that needs a lift without weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e deeply conditions and moisturises the hair shaft, keeping strands soft and healthy underneath the hold so the hair never feels dry or brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e draws moisture into the hair and locks it in, maintaining hydration throughout the day and preventing the dryness that some matte formulas can cause.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol (Vitamin E)\u003c\/strong\u003e provides antioxidant protection that guards the hair against daily environmental stressors, supporting long-term hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplies lightly and dries naturally\u003c\/strong\u003e without residue or heaviness - the formula genuinely doesn't weigh fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on both dry and damp hair\u003c\/strong\u003e with noticeably different results - dry for loose and piecey, damp and combed for clean and controlled.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eScoop out one knuckle's worth and rub between your palms until evenly distributed and slightly warm. For a loose, messy, effortless look, apply to dry hair and work through with your fingertips - don't over-distribute, as a little unevenness adds to the natural result. For a cleaner, more controlled no-shine look, apply to towel-dried damp hair instead and style through with a comb. Build hold gradually by starting with less product and adding more if needed - this formula is lighter than it looks and a little goes a long way on finer hair.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMatte Pomade Paste is the product for anyone who wants to look put-together without looking like they tried. The zero-shine finish is genuinely natural rather than flat or dull, and the botanical ingredient list - Green Tea, Bamboo, Horsetail, Rice Syrup - does real work on hair health over time rather than just sitting there. It's also one of the most forgiving products in the Imperial range, covering everything from a deliberately messy Saturday look to a clean business style without skipping a beat. If you've been avoiding styling products because everything feels too heavy or too shiny, start here.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"141.7g","offer_id":3089171009,"sku":"IMP-MPP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029533581,"sku":"IMP-MPP-T","price":19.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_28069926-ee32-4e21-9bbb-9ef616a6e301.jpg?v=1697665477"},{"product_id":"imperial-gel-pomade-340g","title":"Imperial Gel Pomade (Size Options)","description":"\u003cp\u003eImperial Barber Products was built on a straightforward premise: make products that perform the way a barber needs them to, using the best cosmetic-grade ingredients available, and test everything on real clients before it goes anywhere near a shelf. With a combined 30 years of barbershop experience across three of the world's most style-conscious cities, the Imperial team knows what works - and Gel Pomade is one of their most versatile answers to that question.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine (8\/10)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water-based (water-soluble with shampoo)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fragrance-free\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types and styles; particularly good for fine or thinning hair, curly hair, and anyone using it as a base layer under Classic, Fiber, or Blacktop Pomade \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGel Pomade is Imperial's hybrid - the product that sits between a traditional gel and a water-based pomade and borrows the best from both. It goes on light and smooth like a pomade, distributes evenly without clumping, and then dries into the hair rather than over it, hardening for an all-day, stay-in-place hold that neither a standard gel nor a standard pomade can fully replicate on its own. Panthenol (Vitamin B5) is the hero ingredient here - it penetrates the hair shaft and scalp to strengthen follicles, add thickness, and retain moisture, which makes this particularly effective for fine or thinning hair that needs both volume and hold. PVP and VP\/VA Copolymer work together as the firming agents that give the formula its precision and structure, while Sorbitol, a sugar-based humectant, keeps the hair hydrated underneath the hold so it doesn't feel dry or brittle. It also functions exceptionally well as a base layer - apply a small amount, style, and blow dry, then finish with Classic, Fiber, or Blacktop on top for a hold and volume combination that neither product achieves alone. One note on washout: because Gel Pomade hardens into the hair rather than over it, shampoo makes removal significantly easier than water alone, especially when used in combination with other products.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is for anyone who wants strong, precise hold with high shine and doesn't want the weight or residue of a traditional gel. It works across all hair types but is particularly well suited to fine or thinning hair where the volumising and thickening properties of Panthenol make a visible difference, and to curly hair where scrunching it in while damp enhances and defines curl pattern. It's also the product for anyone who cocktails - if you want more hold, more volume, or more precision from your Classic, Fiber, or Blacktop Pomade, Gel Pomade as a base layer is how you get there. For a lighter hold with less structure, the Freeform Cream is worth considering. For strong hold without the shine, Classic Pomade is the better standalone option.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong, precise hold \u003c\/strong\u003e(8\/10) that dries into the hair rather than over it, creating a hardened structure that stays in place all day without flaking, melting, or losing shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e (Vitamin B5) penetrates the hair shaft and root to strengthen follicles, retain moisture, and add genuine thickness and density - making this one of the best options in the Imperial range for fine or thinning hair.\u003c\/li\u003e\n\u003cli\u003ePVP and VP\/VA Copolymer work together as dual firming agents, building a \u003cstrong\u003eprecise, sculptable hold structure\u003c\/strong\u003e that delivers definition and control throughout the day.\u003c\/li\u003e\n\u003cli\u003eSorbitol, a sugar-derived humectant, draws moisture into the hair and keeps it there, \u003cstrong\u003epreventing the dry or brittle feeling\u003c\/strong\u003e that conventional gels often cause after the hold sets.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh shine\u003c\/strong\u003e (8\/10) finish delivers a polished, wet-look result that holds its intensity from application through to the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional base-layer\u003c\/strong\u003e product - apply a small amount, style, and blow dry before adding Classic, Fiber, or Blacktop on top for significantly more hold, volume, and precision than either product delivers alone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhances and defines\u003c\/strong\u003e curl pattern when scrunched into damp hair and allowed to set - a cleaner, lighter alternative to traditional curl creams or heavy curl gels.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoes in light and smooth\u003c\/strong\u003e, distributing evenly without clumping or dragging, and dries significantly faster than other Imperial styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-reactivatable\u003c\/strong\u003e for mid-day restyling - a few drops of water softens the hold and allows reshaping without reapplying.\u003c\/li\u003e\n\u003cli\u003eWater-based formula washes out with shampoo - because it hardens into the hair rather than over it, shampoo is recommended over water alone, especially when used with other products.\u003c\/li\u003e\n\u003cli\u003eVegan-friendly, paraben-free, and not tested on animals. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to towel-dried damp hair for best results - Gel Pomade dries faster than other Imperial products, so dry hair is not recommended as it won't distribute evenly. Scoop out one knuckle's worth, work between your palms, and apply from roots to ends, then comb or finger-style into your desired shape. For curly hair, scrunch into damp hair and allow to air dry for defined, frizz-free curls. To use as a base layer, apply a small amount to damp hair, style, and blow dry until fully set, then apply your finishing pomade on top and style as usual - this approach adds significant volume and hold that neither product achieves on its own. Wash out with shampoo rather than water alone for easier removal, particularly when layered with other products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eGel Pomade is the product that changes how you use everything else in the Imperial lineup. On its own it's a strong, high-shine hybrid that handles most hair types and styles with ease - but its real value is as a base layer that unlocks more hold, more volume, and more precision from Classic, Fiber, or Blacktop than any of those products deliver solo. If you've been using Classic and wishing it had more volume, or Fiber and wanting more staying power, Gel Pomade as a base is the answer you've been looking for. For fine or thinning hair in particular, the Panthenol-driven thickening and volumising benefits make this one of the more purposeful products in the range.\u003c\/p\u003e","brand":"Imperial Barber Products","offers":[{"title":"340g","offer_id":3089237313,"sku":"IMP-GP","price":41.0,"currency_code":"CAD","in_stock":true},{"title":"57g","offer_id":41029515981,"sku":"IMP-GP-T","price":12.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_bc165a0c-96e3-46fa-87cd-115fd26e9dd5.jpg?v=1697665512"},{"product_id":"lock-stock-barrel-preptonic-100ml","title":"Lock Stock \u0026 Barrel Preptonic Thickening Spray (100ml)","description":"\u003cp\u003ePreptonic is Lock Stock \u0026amp; Barrel's pre-styling tonic designed to solve a specific problem: hair that feels wispy, flat, and uncooperative straight out of the shower. Applied to towel-dried hair before any other styling product, it delivers a shot of volume, texture, and control that makes everything that comes after work harder and last longer. No stickiness, no flaking - just a fast-drying foundation that gives fine or thinning hair the backbone it needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Thickening Spray\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, thinning, or limp hair needing volume and styling control \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFine, thinning, or low-density hair that loses its shape quickly after washing. Also a smart addition to any styling routine that relies on volume - use it as a base layer before your clay, putty, or creme to amp up the result and extend hold throughout the day.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens each strand for immediate and cumulative volume\u003c\/li\u003e\n\u003cli\u003ePVP\/VA Copolymer provides a lightweight, flexible structure that supports styling without stiffness\u003c\/li\u003e\n\u003cli\u003ePolyquaternium-10 conditions the hair and improves manageability, reducing static and frizz\u003c\/li\u003e\n\u003cli\u003eFast-drying formula prepares hair for styling without leaving any residue or tackiness\u003c\/li\u003e\n\u003cli\u003eWorks as a standalone light styler or as a base layer under heavier styling products\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature fragrance - clean and refined, with a subtle aromatic character that sets the tone for the rest of your routine. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSpray onto towel-dried damp hair, applying section by section from root to tip. Work through with fingers and blow-dry or allow to air dry before applying any additional styling products. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePreptonic is one of those products that makes everything else in your routine perform better. It's the step most people skip — and once they add it in, they wonder how they managed without it. If fine or thinning hair is something you're working with, pairing Preptonic with Reconstruct Shampoo and Volumatte is a genuinely powerful combination worth building a routine around.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3191977345,"sku":"LSB-PT100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/preptonic.jpg?v=1649648091"},{"product_id":"lock-stock-barrel-reconstruct-protein-shampoo-250ml","title":"Lock Stock \u0026 Barrel Reconstruct Protein Shampoo (250ml)","description":"\u003cp\u003eReconstruct is Lock Stock \u0026amp; Barrel's answer to fine or thinning hair — a truly thickening shampoo that does more than just clean. Its carefully selected blend of wheat proteins and Vitamin B5 works to fortify each strand from within, giving hair genuine body and resilience with every wash. The result is hair that feels fuller, stronger, and more substantial — without any heaviness or residue left behind.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFine, thinning, or low-density hair that feels limp and lifeless after washing. If your hair lacks volume and your current shampoo isn't doing anything about it, Reconstruct is the upgrade.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWheat proteins penetrate the hair shaft to fortify strands and reduce breakage\u003c\/li\u003e\n\u003cli\u003ePanthenol (Vitamin B5) nourishes and helps hair retain moisture for perceptible volume and thickness\u003c\/li\u003e\n\u003cli\u003eReduces hair porousness so strands hold their shape throughout the day\u003c\/li\u003e\n\u003cli\u003eGives a genuinely thickening cleanse without weighing hair down\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eShares Lock Stock \u0026amp; Barrel's signature warm, refined fragrance — familiar and grounding, with just enough character to make your shower routine feel intentional. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage into damp hair and leave for 2-3 minutes before rinsing thoroughly. Avoid contact with eyes. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe protein and B5 combination in Reconstruct is genuinely well-formulated, and you can feel the difference in how your hair behaves after just a few washes. If thinning or fine hair is something you're navigating, this is one of the most honest solutions on the shelf.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":2831061221389,"sku":"LSB-RTS250","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/reconstruct-protein-shampoo-250ml.jpg?v=1649649477"},{"product_id":"lock-stock-barrel-recharge-moisture-shampoo-250ml","title":"Lock Stock \u0026 Barrel Recharge Moisture Shampoo (250ml)","description":"\u003cp\u003eRecharge is Lock Stock \u0026amp; Barrel's moisturizing shampoo built around one simple idea: hydrated hair behaves better. Its unique formula works to trap moisture into the hair shaft as you wash, leaving hair tamed, nourished, and noticeably smoother from the first use. Powered by conditioning ingredients that seal the hair's cuticle, Recharge reduces frizz, improves shine, and leaves hair feeling genuinely cared for - not just clean.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone dealing with dry, frizzy, or unruly hair that feels rough or dull after washing. Recharge is especially well-suited to coarser hair types or anyone whose hair needs a little extra help staying manageable day to day. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eTraps moisture into the hair shaft during cleansing for lasting hydration\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle to reduce frizz and improve shine\u003c\/li\u003e\n\u003cli\u003eLeaves hair tamed and nourished without weighing it down\u003c\/li\u003e\n\u003cli\u003eGentle cleansing agents remove product buildup and impurities without stripping natural oils\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eRecharge carries Lock Stock \u0026amp; Barrel's signature fragrance - a warm, refined scent that makes the shower feel like less of a chore and more of a ritual.\u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage into damp hair and leave for 2-3 minutes before rinsing thoroughly. Avoid contact with eyes. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eLock Stock \u0026amp; Barrel has been quietly doing things right for a long time - made in England, independently owned, and formulated with real intention. Recharge is a great entry point into the range: a hardworking daily shampoo that actually delivers on its promise. If your hair tends to fight you in the morning, this is worth having in the rotation.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":2831041462285,"sku":"LSB-RMS250","price":27.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/recharge-moisture-shampoo-250ml.jpg?v=1649648306"},{"product_id":"lock-stock-barrel-pucka-grooming-creme-100g","title":"Lock Stock \u0026 Barrel Pucka Grooming Creme (100g)","description":"\u003cp\u003ePucka is Lock Stock \u0026amp; Barrel's everyday grooming creme - the one you reach for when you want your hair to look good without looking like you spent too long on it. Its water-based formula delivers a medium, pliable hold with a natural finish that works with your hair's texture rather than masking it. Lightweight and reworkable, Pucka is the kind of product that suits almost anyone and almost any occasion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Grooming Creme\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, everyday styling and reworkable looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants a reliable, no-fuss daily styler that keeps things looking natural and polished without going heavy or stiff. Works across hair types and lengths — great for those who like to restyle throughout the day without reapplying. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMedium pliable hold that keeps hair in place without locking it down\u003c\/li\u003e\n\u003cli\u003eNatural finish that enhances texture without adding unwanted shine or weight\u003c\/li\u003e\n\u003cli\u003eBeeswax and Microcrystalline Wax give a smooth, workable consistency that moulds easily\u003c\/li\u003e\n\u003cli\u003eCaprylic\/Capric Triglyceride conditions the hair as you style for a healthy, non-dry finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape and rework as needed\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm, refined signature scent - understated and clean, with a subtle aromatic warmth that fades naturally throughout the day. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and distribute evenly through dry or slightly damp hair. Style as desired. Build up gradually for more hold and definition. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003ePucka is the definition of a reliable daily driver. It doesn't shout about itself - it just works. The natural finish means it suits a wide range of styles and hair types, and the reworkable hold makes it forgiving for those who like to adjust their look throughout the day. A genuinely easy product to recommend.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192724673,"sku":"LSB-PU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/2_cbb88d97-0127-41fd-9b7c-1aab101caf38.jpg?v=1669914376"},{"product_id":"lock-stock-barrel-85-karats-original-clay-100g","title":"Lock Stock \u0026 Barrel 85 Karats Original Clay (100g)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e85 Karats is the product that put Lock Stock \u0026amp; Barrel on the map — and it's easy to see why. This water-based original clay delivers long-lasting, flexible hold with a natural shine that works with your hair rather than against it. Versatile enough for everything from a polished side part to a more relaxed everyday style, 85 Karats is the kind of product that quietly becomes a non-negotiable part of the morning routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Flexible to Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Natural Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, especially medium to thick hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants reliable, all-day hold without the crunch, flaking, or stiffness that cheaper styling products leave behind. Works across most hair types and styles - whether you're keeping things clean and structured or loose and lived-in.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting flexible hold that moves with your hair throughout the day\u003c\/li\u003e\n\u003cli\u003eNatural shine finish that enhances without looking overdone\u003c\/li\u003e\n\u003cli\u003eWater-based formula that rinses out cleanly without buildup\u003c\/li\u003e\n\u003cli\u003eWorkable and remouldable - restyle as needed without reapplying\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003e85 Karats carries Lock Stock \u0026amp; Barrel's signature warm, refined fragrance with subtle woody and aromatic character - confident without being overpowering. How To Use Warm a small amount between palms and work evenly through dry or slightly damp hair. Style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003e85 Karats has genuine heritage behind it — this is the product Lock Stock \u0026amp; Barrel built their reputation on, and it shows. The hold is reliable, the finish is clean, and it doesn't leave your hair feeling like it's been shellacked. If you're new to the brand, this is the one to start with.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192766529,"sku":"LSB-KA100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/3_1684a406-a354-4b34-8619-5afefefaef5d.jpg?v=1669914368"},{"product_id":"lock-stock-barrel-ruck-matte-putty-100g","title":"Lock Stock \u0026 Barrel Ruck Matte Putty (100g)","description":"\u003cp\u003eRuck is Lock Stock \u0026amp; Barrel's matte putty for those who like their hair to look like they didn't try too hard - even when they did. Built for texture and definition, it delivers a firm hold with a clean matte finish that keeps things looking natural and undone. Beeswax and Carnauba Wax give it a pliable, workable consistency that moulds easily and holds all day without stiffness or shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Putty\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Short to medium hair, textured and lived-in styles \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eBest suited to shorter to medium length hair with a natural texture. Ideal for anyone who wants a messy, effortless style with enough hold to actually keep it in place - the kind of look that works as well in a boardroom as it does on the weekend. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold with a true matte finish for natural, texture-forward styles\u003c\/li\u003e\n\u003cli\u003eBeeswax and Carnauba Wax provide a pliable, workable consistency that doesn't go hard or stiff\u003c\/li\u003e\n\u003cli\u003eKaolin (natural clay) adds texture and helps absorb excess oil for a cleaner finish\u003c\/li\u003e\n\u003cli\u003eRemouldable throughout the day - reshape without reapplying\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out cleanly\u003c\/li\u003e\n\u003cli\u003eParaben free and cruelty free \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCarries Lock Stock \u0026amp; Barrel's warm signature scent with a subtle aromatic edge - present without being distracting. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWarm a small amount between palms and work through dry or slightly damp hair. Build texture and shape as desired. Start with less - you can always add more. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eRuck is one of those products that earns its place on the shelf fast. The matte finish is genuinely matte - no unwanted shine sneaking through - and the hold is strong enough to mean it. If you're after that effortless textured look that actually lasts, Ruck delivers it consistently.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3192796225,"sku":"LSB-RU100","price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/6_bf3e0a0a-f844-4489-bcce-6a739b7193e2.jpg?v=1669914374"},{"product_id":"lock-stock-and-barrel-volumatte-powder-size-options","title":"Lock Stock and Barrel Volumatte Powder (10g)","description":"\u003cp\u003eVolumatte is one of those products that genuinely surprises people the first time they use it. A dry, free-flowing hair powder that liquefies the moment it touches your fingers - no chalky residue, no white cast, no mess. Just gravity-defying volume, serious texture, and a properly matte finish that lasts. Lock Stock \u0026amp; Barrel blended protein-infused water with a water-repelling silica to create something that works unlike anything else in the styling category. Sprinkle it in, work it through, and watch flat hair come to life.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat\u003c\/strong\u003e: Hair Powder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Light to Medium\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Matte\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Fine, flat, or low-volume hair needing lift and texture \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone with fine, flat, or thinning hair who wants noticeable lift and texture without the weight of a traditional styling product. Also brilliant as a finishing product layered over another styler to add grip and eliminate shine. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers gravity-defying volume and lift with a true matte finish\u003c\/li\u003e\n\u003cli\u003eSilica Silylate absorbs oil and excess moisture at the root for instant texture and lift\u003c\/li\u003e\n\u003cli\u003eWheat protein complex strengthens and thickens the hair shaft for more substantial volume\u003c\/li\u003e\n\u003cli\u003eLiquefies on contact with fingers - no powdery residue or white cast\u003c\/li\u003e\n\u003cli\u003eLightweight formula adds texture without weighing hair down\u003c\/li\u003e\n\u003cli\u003eCan be used alone or layered over another styler for extra grip and matte finish\u003c\/li\u003e\n\u003cli\u003eParaben free, cruelty free, and suitable for vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eVirtually unscented - Volumatte is fragrance-free, making it a great option for those who are sensitive to scent or prefer to let their other grooming products do the talking. \u003c\/p\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eSprinkle a small amount directly onto dry hair at the roots or mid-lengths. Work through with fingertips - the powder will liquefy on contact. Build up gradually and style as desired. A little goes a long way. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eVolumatte is the kind of product that earns a permanent spot in the bathroom cabinet. It's genuinely innovative - the texture, the way it liquefies, the lift it gives - and it delivers every time. If you've got fine or flat hair and nothing in your current routine is giving you the volume you're after, this is the one to try. Stacks brilliantly with 85 Karats or Ruck for a styled finish with serious staying power.\u003c\/p\u003e","brand":"Lock Stock \u0026 Barrel","offers":[{"title":"Default Title","offer_id":3832126898189,"sku":"LSB-VO10","price":31.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/lsbvolumatte.jpg?v=1669914366"},{"product_id":"nanogen-nanofibres-size-options","title":"Nanogen Keratin Hair Fibres - 30g (Colour options)","description":"\u003cp\u003e\u003cstrong\u003eNanogen Hair Fibres\u003c\/strong\u003e do one thing - and they do it in seconds. Made from natural Keratin that's structurally near-identical to real hair, these ultra-fine fibres use an electrostatic charge to bind to your existing strands the moment they make contact, \u003cstrong\u003einstantly building visible density, volume, and coverage wherever you need it\u003c\/strong\u003e. The patented Kinetic technology optimizes the binding pattern and strength so fibres interlock with your hair rather than simply sitting on top of it - the result is a natural, undetectable finish that moves and behaves like your own hair. For anyone managing thinning hair while longer-term treatments do their work, \u003cstrong\u003eNanogen is the immediate confidence fix \u003c\/strong\u003ethat bridges the gap.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eNanogen Hair Fibres are for \u003cstrong\u003emen and women with fine, thinning, or sparse hair \u003c\/strong\u003elooking for an instant cosmetic solution - whether that's covering a widening part, filling in the crown, addressing recession areas, or simply adding fullness throughout. They work on any degree of hair loss up to a Norwood scale of 5, provided some hair is still present to bind to. They're also widely used by hair transplant patients to maintain a natural appearance both before surgery and during the healing period - recommended by the Alopecia Society for men and women with thinning hair. Available in \u003cstrong\u003eBlack\u003c\/strong\u003e, \u003cstrong\u003eDark Brown\u003c\/strong\u003e, \u003cstrong\u003eMedium Brown\u003c\/strong\u003e, and \u003cstrong\u003eLight Brown\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant results in seconds\u003c\/strong\u003e - visibly \u003cstrong\u003ethicker, fuller hair\u003c\/strong\u003e with no waiting period\u003c\/li\u003e\n\u003cli\u003eNatural Keratin fibres bind electrostatically to existing hair for an undetectable, natural finish\u003c\/li\u003e\n\u003cli\u003ePatented Kinetic technology enhances binding strength and pattern for superior coverage and hold\u003c\/li\u003e\n\u003cli\u003eColour Lock System prevents dye transfer in rain, perspiration, and everyday wear - independently tested to retain all colour even after 24 hours of water exposure\u003c\/li\u003e\n\u003cli\u003eDoes not clog pores or interfere with topical hair treatments including\u003c\/li\u003e\n\u003cli\u003eMinoxidil and Nanoxidil serums\u003c\/li\u003e\n\u003cli\u003eFree from heavy metals, cotton, and rayon - suitable for sensitive scalps \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eStart with completely dry, styled hair. Do not apply any fixing sprays or gels before the fibres.\u003c\/li\u003e\n\u003cli\u003eShake the fibres lightly over the areas where you want more volume or coverage - crown, part line, recession areas, or throughout.\u003c\/li\u003e\n\u003cli\u003eGently blend with your fingertips, working fibres from root to tip to build even coverage. Avoid brushing after application as this may dislodge fibres - use fingers or a wide-tooth comb only if needed.\u003c\/li\u003e\n\u003cli\u003eOnce happy with the coverage, finish with a light fixing spray to lock fibres in place and improve water resistance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade guide\u003c\/strong\u003e: choose the shade closest to your natural hair colour. When between two shades, the darker option typically gives a more convincing result. Available in Black, Dark Brown, Medium Brown, and Light Brown.\u003c\/li\u003e\n\u003cli\u003eFibres wash out completely with your regular shampoo.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThinning hair treatments take time - and Nanogen is what you use in the meantime. It's also what you continue using alongside those treatments, because having confidence in how your hair looks today doesn't mean you've given up on what it could look like in six months. The Keratin formula, Kinetic technology, and Colour Lock System put Nanogen ahead of most fibre concealers on the market, and the fact that it plays nicely with Minoxidil and other serums makes it a natural fit alongside everything else we carry in the thinning hair category.\u003c\/p\u003e","brand":"Nanogen","offers":[{"title":"Black","offer_id":3194816641,"sku":"P06886","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"Dark Brown","offer_id":3194816705,"sku":"P06884","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"Medium Brown","offer_id":3194816769,"sku":"P06882","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"Light Brown","offer_id":21365014017,"sku":"P06888","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/Nanogen_Black-30g-Fibre-Carton_1000x1000_a66bf360-0955-424f-9042-ad756f952c4d.jpg?v=1649645043"},{"product_id":"triumph-disaster-ylf-wash-500ml","title":"Triumph \u0026 Disaster YLF Wash (500ml)","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eDespite our best efforts we are forced to acknowledge that in today’s world time is scarce and speed often the order of the moment, so we get what we have right here, which is YLF. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003eBuilt the way we want it, which is the way you will have it; rich in \u003cspan\u003e\u003cstrong\u003eRosewood oil\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e,\u003c\/strong\u003e \u003cspan\u003e\u003cstrong\u003eArgan oil\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e,\u003c\/strong\u003e \u003cspan\u003e\u003cstrong\u003eVitamin\u003c\/strong\u003e \u003cstrong\u003eE\u003c\/strong\u003e\u003c\/span\u003e, \u003cspan\u003e\u003cstrong\u003eMarine collagen\u003c\/strong\u003e\u003c\/span\u003e and \u003cspan\u003e\u003cstrong\u003eKawakawa\u003c\/strong\u003e ex\u003cstrong\u003et\u003c\/strong\u003eract\u003c\/span\u003e. YLF is a genuine \u003cstrong\u003e‘head, shoulders, knees\u003c\/strong\u003e and \u003cstrong\u003etoes’\u003c\/strong\u003e for modern man, with a pleasant, slightly medicinal hit on the nose, it is a wash for those with too little time and too much to get done. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e5 Things \u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003eWhen they designed YLF they asked themselves what should the perfect wash actually do, the answer, five things: \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003col\u003e\n\u003cli\u003eIt should \u003cstrong\u003ecleanse\u003c\/strong\u003e the skin and if necessary the hair (without harsh chemicals); Meet coconut and vegetable extracts, natural foaming agents combined with Marine collagen to provide a superb gentle cleanse.\u003c\/li\u003e\n\u003cli\u003eIt should \u003cstrong\u003ehydrate\u003c\/strong\u003e the skin; We utilize the smoothing and hydrating effects of Argan oil and Marine collagen.\u003c\/li\u003e\n\u003cli\u003eIt should \u003cspan\u003e\u003cstrong\u003esmell\u003c\/strong\u003e great\u003c\/span\u003e - but not be too strong or overpowering, because you are in the shower not a car wash. We use the aroma of Rosewood.\u003c\/li\u003e\n\u003cli\u003eIt should be \u003cspan\u003e\u003cstrong\u003enutrient\u003c\/strong\u003e rich\u003c\/span\u003e and cover the surface of your skin with essential oils and minerals – See Argan oil, Rosewood oil, Vitamin E and Kawakawa leaf extract.\u003c\/li\u003e\n\u003cli\u003eFinally it should leave you feeling \u003cspan\u003e\u003cstrong\u003ebalanced\u003c\/strong\u003e and \u003cstrong\u003esupreme\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e.\u003c\/strong\u003e Step up our old friend Jojoba, that little Mexican wax ester and the closest thing in nature to our own skin oil that nature has produced, always working to keep your skin balanced and conditioned. YLF actively protects the skin’s natural lipid balance and avoids stripping the skin of its moisture and nutrients.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Triumph \u0026 Disaster","offers":[{"title":"Default Title","offer_id":3236975745,"sku":"TDYLF2","price":49.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/YLF.jpg?v=1649646037"},{"product_id":"uppercut-deluxe-quiff-roller","title":"Uppercut Deluxe Quiff Roller","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eThe Quiff Roller is the tool that bridges the gap between a good haircut and a great style. A professional-grade round brush designed specifically for blow-drying volume, lift, and direction into the hair, it's the secret weapon behind the kind of polished, full styles that look like they required a lot more effort than they actually did. The barrel size is optimized for creating the classic quiff shape - rolling the fringe up and over with heat to set the volume in place - but it works just as effectively for smoothing, adding body, or directing any style that benefits from a little lift at the root. Firm, evenly spaced bristles grip the hair cleanly and release without snagging, and the handle is weighted for comfortable control throughout the blow-dry.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who blow-dries their hair and wants noticeably better results. The Quiff Roller is particularly useful for guys chasing volume and height in the fringe, or for anyone who has tried to recreate a barbershop finish at home and wondered why it never quite looks the same. The answer is almost always the brush. This is the one that makes the difference.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-grade round brush optimised for blow-drying volume, lift, and direction into the hair\u003c\/li\u003e\n\u003cli\u003eIdeal for creating and setting the classic quiff shape with heat\u003c\/li\u003e\n\u003cli\u003eWorks effectively for smoothing, adding body, and directing any style needing root lift\u003c\/li\u003e\n\u003cli\u003eFirm, evenly spaced bristles grip hair cleanly and release without snagging\u003c\/li\u003e\n\u003cli\u003eWeighted handle for comfortable, controlled blow-drying\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with any Uppercut Deluxe styling product for a complete barbershop-quality finish at home\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply your preferred Uppercut Deluxe pre-styling product such as Foam Tonic or Salt Spray to damp hair. Section the fringe area and roll the Quiff Roller under the hair, directing upward and away from the face while applying heat from a blow-dryer. Hold each section for a few seconds to set the volume in place before moving on. Finish with your preferred Uppercut Deluxe styling product to lock the style in.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMost guys underestimate how much of a difference the right brush makes. You can have the best pomade in the world and still not get the result you want if you're blow-drying with the wrong tool. The Quiff Roller is a simple upgrade that pays off every single morning. If volume and lift are part of your style, this belongs on your bathroom shelf alongside your styling products.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237684353,"sku":"UP-015027","price":18.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/4_9e541790-7c77-483b-a4a8-68b0d353a1de.jpg?v=1694418520"},{"product_id":"uppercut-deluxe-featherweight-70g","title":"Uppercut Deluxe Featherweight (70g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eFeatherweight gets its name from its texture, not its performance. This is a lightweight fiber paste that delivers firm hold and low shine, making it one of the most versatile products in the entire Uppercut Deluxe range. Where heavier pomades can weigh the hair down, Featherweight lifts it. Plenty of tack means it grips and shapes with ease, adding volume and lift to styles that need a boost without any of the heaviness or stiffness you'd expect from a firm hold product. Quick-setting and clean to apply, it spreads easily through dry hair for even distribution right from the first rake-through. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: Low Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Fresh Lemongrass\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: All hair types, short to medium length; ideal for textured, pieced-out styles needing volume and lift \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone who wants firm hold without the weight or shine of a traditional pomade. Particularly good for finer hair that needs a volume boost, or for guys who want a textured, pieced-out style that still holds its shape throughout the day. Also a great option if you've found other firm hold products too heavy or too shiny for your taste.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFirm hold delivers all-day structure without stiffness or heaviness\u003c\/li\u003e\n\u003cli\u003eLow shine finish keeps hair looking natural and product-free\u003c\/li\u003e\n\u003cli\u003eLightweight fiber formula adds volume and lift rather than weighing hair down\u003c\/li\u003e\n\u003cli\u003ePlenty of tack for easy grip and shaping from the first application\u003c\/li\u003e\n\u003cli\u003eQuick-setting for efficient morning styling\u003c\/li\u003e\n\u003cli\u003eSpreads easily through dry hair for even, controlled distribution\u003c\/li\u003e\n\u003cli\u003eBuildable formula for adjustable hold and definition\u003c\/li\u003e\n\u003cli\u003eWater-based and easy to wash out with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eBright Fresh Lemongrass scent that's clean and energising\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eApply to dry hair that has been washed with shampoo and conditioner. Work a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Comb or rake through to shape, lifting as you go for extra volume and height in the fringe. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eFeatherweight is the product that tends to surprise people the most. The lightweight texture makes it look like it won't do much, and then it holds all day. It's an especially smart pick for anyone with finer hair who has written off firm hold products because they flatten everything out. This one does the opposite. A genuinely underrated product in the Uppercut Deluxe range.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":3237856065,"sku":"UP000007","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/5_6accb9df-13c1-412f-9354-0fba6c8770ef.jpg?v=1754443654"},{"product_id":"uppercut-deluxe-pomade-100g","title":"Uppercut Deluxe Pomade (100g)","description":"\u003cp\u003eUppercut Deluxe is a premium men's grooming brand born in Australia and trusted by barbers worldwide. Founded by barber Steve Purcell, the brand draws on classic barbershop heritage and filters it through a modern, no-nonsense lens. Every product in the range is built to perform, whether you're behind the chair or in front of the bathroom mirror.\u003c\/p\u003e\n\u003cp\u003eDeluxe Pomade is where it all started. The original product that launched the Uppercut Deluxe brand, and over 15 years later it remains the most popular product in the range for good reason. This is a strong hold, high shine water-based pomade inspired by the look and feel of traditional wax-based formulas, but without the nightmare of washing one out. Each hair is individually coated as you work it through, bonding and locking into perfect tight comblines when shaped with a comb. The result is a classic, polished finish that holds all day without drying out or going stiff. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold\u003c\/strong\u003e: Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish\u003c\/strong\u003e: High Shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase\u003c\/strong\u003e: Water Based\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent\u003c\/strong\u003e: Smooth Coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest For\u003c\/strong\u003e: Straight, wavy, or curly hair; normal to thick; short to medium length \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone chasing a classic, clean look. Pompadours, side parts, slick backs, tight comblines -- this is the product that has been nailing those styles since day one. If you want your hair to look like you actually tried, and to stay that way all day, Deluxe Pomade is the answer.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eStrong hold locks classic styles in place all day without stiffness\u003c\/li\u003e\n\u003cli\u003eHigh shine finish inspired by traditional wax-based pomades, delivered without the washout hassle\u003c\/li\u003e\n\u003cli\u003eWater-based formula rinses out easily with no heavy buildup\u003c\/li\u003e\n\u003cli\u003eCoats each hair individually for perfect tight comblines when combed\u003c\/li\u003e\n\u003cli\u003eSmooths the hair cuticle and locks in natural oils to keep hair healthy\u003c\/li\u003e\n\u003cli\u003eWorks in thin, thick, straight, wavy, and curly hair types\u003c\/li\u003e\n\u003cli\u003eBuildable formula - layer up for extra hold or shine as needed\u003c\/li\u003e\n\u003cli\u003eSmooth Coconut scent that's clean and understated \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eWork a small amount into dry palms and spread evenly across both hands. Apply a small amount to the fringe area using fingertips, then work from the back of the head forwards, spreading evenly throughout the hair. Use a comb to shape and define from root to tip, front to back. Build up layers for extra hold or shine as needed.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThere's a reason Deluxe Pomade has been in our lineup since we first brought Uppercut Deluxe to MASC. It's one of those rare products that does exactly what it says, every single time. If you're new to styling products and want one that's hard to get wrong, this is it. If you're a seasoned pomade user, you already know.\u003c\/p\u003e","brand":"Uppercut Deluxe","offers":[{"title":"Default Title","offer_id":18601256058995,"sku":"UP-004997","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_993a7cfc-1c7a-4d8d-bc26-19364aaf9d18.jpg?v=1754443625"},{"product_id":"menscience-hair-styling-pomade-56-6g","title":"Menscience Hair Styling Pomade (56.6g)","description":"\u003cp\u003e\u003cstrong\u003eNOTICE:\u003c\/strong\u003e \u003cem\u003eMenscience Hair Styling Pomade is not currently in production, with not ETA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eControl and hold for a natural hairstyle. This versatile styling product provides structure, control and strong-hold without stiffness or residues and it's ideal for a wide variety of styles. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003eDistribute evenly for hold and structure or focus on a particular area to create definition and contrast. Completely clean \u003cspan\u003ematte finish \u003c\/span\u003emakes the hair look natural and full of life. Washes off completely with water and it's infused with natural ingredients to protect and strengthen hair. \u003cbr\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eRecommended for: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDefinition and Texture \u003c\/li\u003e\n\u003cli\u003eLong-lasting Hold \u003c\/li\u003e\n\u003cli\u003eNatural-Looking Styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":3243693185,"sku":"12051","price":37.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_pomade.jpg?v=1759777877"},{"product_id":"menscience-daily-shampoo-354ml","title":"Menscience Daily Shampoo (354ml)","description":"\u003cp\u003eA shampoo that treats your scalp with the same seriousness as your skincare. The Menscience Daily Shampoo uses Alpha and Beta Hydroxy Acids to gently dissolve organic buildup and oily deposits that clog hair follicles - the kind of buildup that dulls hair and slows healthy growth over time. Panthenol and Glycerin restore natural moisture balance after cleansing, while Wheat Proteins and Vitamin E (Tocopheryl Acetate) strengthen and support healthy hair from the follicle out. Gentle enough for daily use. Fragrance-free, dye-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eGuys who want their hair to look good but haven't thought much about what's happening at the scalp level. Also ideal for anyone dealing with oily buildup, hair that looks limp or dull, or anyone who's noticed their styling products aren't performing as well as they used to.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAHA and BHA acids dissolve oily deposits and dead-cell buildup from the scalp and follicles - a clean slate for better hair growth and performance\u003c\/li\u003e\n\u003cli\u003ePanthenol (Pro-Vitamin B5) restores moisture balance to the scalp and strengthens the hair shaft from within\u003c\/li\u003e\n\u003cli\u003eWheat Proteins (Hydrolyzed Wheat Protein) fortify each strand for improved resilience and reduced breakage\u003c\/li\u003e\n\u003cli\u003eVitamin E (Tocopheryl Acetate) provides antioxidant protection at the follicle level, supporting long-term hair health\u003c\/li\u003e\n\u003cli\u003eGlycerin maintains scalp hydration through the cleansing process - no tight, dry scalp after washing\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use; effective enough for guys with oily scalps or heavy product buildup \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolic Acid \/ Salicylic Acid (AHA\/BHA)\u003c\/strong\u003e - Dissolve sebum, dead cells, and product deposits from the scalp to keep follicles clear and healthy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Pro-Vitamin B5)\u003c\/strong\u003e - Penetrates the hair shaft to hydrate from within, improving softness and manageability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriticum Vulgare (Wheat) Hydrolyzed Protein\u003c\/strong\u003e - Binds to damaged areas of the hair shaft to strengthen and reduce breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopheryl Acetate (Vitamin E)\u003c\/strong\u003e - Antioxidant that protects the follicle environment and supports healthier hair growth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerine\u003c\/strong\u003e - Maintains scalp moisture balance for a comfortable post-wash feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Chloride\u003c\/strong\u003e - Helps regulate viscosity and supports the cleansing action \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eLather onto wet hair, massage into the scalp, and rinse well. Gentle enough to be used daily. For best results, let the shampoo sit for a minute before rinsing to give the acids time to clear follicle buildup. Pair with the Menscience Daily Body Wash for a complete, acid-powered shower routine. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Menscience Daily Shampoo is for guys who've realised their hair problems are actually scalp problems. The AHA\/BHA approach to cleansing is smart - it treats the root cause of limp, dull, or slow-growing hair rather than just washing the strands. If your styling products aren't performing the way they should, this is often the fix. Available in Canada at MASC.\u003c\/p\u003e","brand":"Menscience","offers":[{"title":"Default Title","offer_id":46720695795951,"sku":"12021","price":47.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/products\/ms_shampoo.jpg?v=1759777896"},{"product_id":"malin-goetz-hair-pomade-57g","title":"(Malin+Goetz) Hair Pomade (57g)","description":"\u003cp\u003eFor hair that needs actual structure - not the suggestion of it. The (MALIN+GOETZ) Hair Pomade is a \u003cstrong\u003efirm-hold\u003c\/strong\u003e, \u003cstrong\u003ematte-finish\u003c\/strong\u003e styling pomade built on beeswax and a trio of nourishing botanical oils - meadowfoam seed, cannabis sativa seed, and soybean - that hold, define, and separate without the stiffness of a gel, the shine of a traditional wax, or the sticky residue that makes most pomades a commitment you later regret. It nourishes while it styles, works on wet or dry hair for two distinctly different results, and holds all day without going anywhere. Ideal for short to shoulder-length hair of all types, including colour-treated and chemically-processed. Vegetarian and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone who wants real, all-day hold with a natural, matte finish rather than a lacquered, product-heavy look. Particularly well-suited to short and medium-length hair needing structure, volume, separation, and texture - and for longer hair that needs flyaway control, end-smoothing, or shape in specific sections like a fringe or an updo.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold, matte finish\u003c\/strong\u003e. This is proper hold - the kind that keeps your style in place through the day without requiring a follow-up application or a second opinion by noon. The matte finish keeps it looking like hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax structures without stiffness\u003c\/strong\u003e. The beeswax base provides hold and definition without the crunch or brittleness of gel or spray, keeping hair touchable and moveable rather than locked in place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanical oils nourish as they style\u003c\/strong\u003e. Meadowfoam seed, cannabis sativa seed, and soybean oils are all rich in fatty acids that hydrate and condition the hair shaft with every use - so this is doing real hair care alongside the styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreates volume, separation, and texture\u003c\/strong\u003e. Works as a volumizer for fine hair, a texture-builder for thick hair, and a definer for curly hair - the amount used and method of application determines the result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames flyaways and smooths ends\u003c\/strong\u003e. Applied to dry hair at the ends, it controls frizz and flyaways without weighing the rest of the hair down - precise, targeted application that doesn't disrupt the overall style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Despite the firm hold, it rinses cleanly with shampoo and doesn't accumulate on the scalp - important for anyone using it daily. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, clean, and barely-there - the fragrance here is a light, fresh herbal note that fades quickly after application. This is a styling product first and a scented product a distant second, which is exactly right - you don't want your pomade announcing itself.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax\u003c\/strong\u003e (Cera Alba) - The hold agent at the heart of the formula, providing firm, all-day structure and definition while conditioning the hair shaft and adding a healthy, non-greasy finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Seed Oil\u003c\/strong\u003e (Limnanthes Alba Seed Oil) - An exceptionally stable, lightweight oil rich in long-chain fatty acids that deeply conditions, adds shine, and helps protect against moisture loss and breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCannabis Sativa Seed Oil \u003c\/strong\u003e- Rich in omega fatty acids (particularly linoleic acid), cannabis seed oil nourishes and strengthens the hair shaft, improving elasticity and overall hair health with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoybean Oil \u003c\/strong\u003e(Glycine Soja Oil) - A conditioning, fatty acid-rich oil that moisturizes and softens the hair, contributing to the pomade's smooth, non-sticky application and residue-free finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarnauba Wax \u003c\/strong\u003e(Copernicia Cerifera Wax) - A plant-derived wax that adds structure and firmness to the formula, contributing to long-lasting hold while keeping the finish natural and matte.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanolin Wax\u003c\/strong\u003e - A conditioning wax that helps bind the formula together, adds softness to the hold, and protects the hair from environmental dryness and damage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair: \u003c\/strong\u003eUse a comb to evenly distribute a small amount through towel-dried hair and set to the desired style for a firm, matte hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair:\u003c\/strong\u003e warm a small amount between fingertips for a few seconds, then use fingertips to define, rake through for movement and texture, or apply to ends for smoothing and flyaway control. Use a small amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew:\u003c\/em\u003e pair with the Sage Styling Cream on wet hair for light control and softness during styling, then apply the Pomade sparingly to areas needing more definition once hair is dry. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eMany styling products force a choice between hold and health - the stronger the hold, the more the formula compromises on what it does to your hair over time. The (MALIN+GOETZ) Hair Pomade refuses that trade-off, delivering genuine all-day structure through botanical waxes and oils that are actively good for your hair rather than just coating it. For anyone who's been relying on something stiffer, stickier, or shinier to get through the day, this is the upgrade that makes the whole routine feel more considered - and considerably less like work.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246945601,"sku":"MG-HP-303-02","price":38.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/1_88a475b5-1b05-4568-a3fd-6a5467a4e5d7.jpg?v=1751604675"},{"product_id":"malin-goetz-intensive-hair-conditioner-118ml","title":"(Malin+Goetz) Intensive Hair Conditioner (236ml)","description":"\u003cp\u003eDry, dehydrated hair needs more than surface-level conditioning - it needs moisture driven back in and held there. The (MALIN+GOETZ) Intensive Hair Conditioner is a deeply nourishing formula that synthesizes essential fatty acids and fatty alcohols with a full amino acid complex to restore and replenish hair from within. Shea Butter and Safflower Seed Oil instantly moisturize and replenish moisture loss, Argan Oil restores health and shine, and Soy and Wheat Amino Acids nourish and condition at a structural level. Polyquaternium-7 detangles, smooths, and tames frizz without weighing hair down - a lightweight result that genuinely conditions rather than just coating the surface. Aloe Vera, Bamboo Extract, Red Algae (Chondrus Crispus), and Mallow Extract round out the botanical blend, providing antioxidant support and protection against environmental stressors. Versatile by design: use as a daily rinse-out conditioner or leave on for five minutes as an intensive mask when hair needs more. Natural fragrance and colour. Vegan and cruelty-free. Effective for all hair and scalp types.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eAnyone dealing with dry, dehydrated, or frizzy hair - particularly those exposed to heat styling, environmental stressors, hard water, or the kind of seasonal dryness that leaves hair looking dull and feeling brittle. The dual-use format makes it equally practical for everyday conditioning and weekly deep treatment, without needing two separate products.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply conditions without weighing hair down\u003c\/strong\u003e. A lightweight formula that delivers intense nourishment through fatty acids, fatty alcohols, and amino acids - hair feels restored and soft, not heavy or coated.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores moisture and shine\u003c\/strong\u003e. Shea Butter, Safflower Seed Oil, and Argan Oil work together to replenish essential moisture and bring back the kind of natural shine that dehydration strips away.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetangles, smooths, and tames frizz\u003c\/strong\u003e. Polyquaternium-7 and Guar Hydroxypropyltrimonium Chloride provide slip and smoothness throughout the hair shaft, making detangling easier and frizz more manageable with every use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes hair at a structural level\u003c\/strong\u003e. Soy Amino Acids, Wheat Amino Acids, Hydrolyzed Rice Protein, and a targeted amino acid blend (Arginine, Serine, Threonine) condition the hair's structure - not just the surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProtects from environmental stressors\u003c\/strong\u003e. Aloe Vera, Bamboo Extract, Red Algae, and Mallow Extract deliver antioxidant and protective support, helping shield hair from the daily environmental damage that contributes to dryness and dullness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo ways to use, one product\u003c\/strong\u003e. A daily rinse-out conditioner for regular maintenance, or a five-minute leave-on mask for when hair needs more intensive care - flexible enough to meet hair wherever it is.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSoftly botanical and lightly warm - the natural fragrance is understated and clean, present during application but fades quietly after rinsing. It complements rather than competes with your personal fragrance and is appropriate for all sensitivities.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e (Butyrospermum Parkii) - A deeply moisturizing emollient that instantly conditions both hair and scalp, softening and sealing in moisture from the first application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafflower Seed Oil \u003c\/strong\u003e(Carthamus Tinctorius) - Rich in linoleic acid, this lightweight plant oil replenishes essential moisture without heaviness, helping to restore hair's natural softness and flexibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil \u003c\/strong\u003e(Argania Spinosa Kernel Oil) - A nutrient-dense oil packed with fatty acids and antioxidants that restores hair health, adds shine, and helps protect against damage and environmental stressors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoy + Wheat Amino Acids + Hydrolyzed Rice Protein\u003c\/strong\u003e - A trio of protein-derived conditioning actives that nourish and strengthen the hair's structure, improving texture, resilience, and overall condition with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolyquaternium-7 \u003c\/strong\u003e- A conditioning polymer that detangles, smooths the hair shaft, adds shine, and tames frizz - the ingredient responsible for the formula's clean, non-sticky finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera + Bamboo Extract + Red Algae\u003c\/strong\u003e (Chondrus Crispus) + \u003cstrong\u003eMallow Extract\u003c\/strong\u003e - A botanical protective complex that soothes the scalp, delivers antioxidant support, and helps shield hair from the environmental stressors that contribute to dryness and dullness over time. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAs a daily conditioner\u003c\/strong\u003e: Apply as needed to wet hair after shampooing, distribute evenly from mid-lengths to ends, and rinse clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eAs an intensive mask\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e: Apply generously to wet hair, leave on for five minutes, then rinse clean. Use once or twice a week when hair needs deeper restoration - particularly effective after heat styling, colour treatments, or extended sun exposure.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs naturally with the (MALIN+GOETZ) Peppermint Shampoo or Moisturizing Shampoo for a complete hair care routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eHair conditioners that market themselves as \"intensive\" often deliver hydration at the surface but not much beneath it. The (MALIN+GOETZ) Intensive Hair Conditioner earns the name through its amino acid and protein complex - ingredients that actually work on the hair's structure rather than just smoothing the outside temporarily. The dual-use format is a practical bonus: one product that handles both daily maintenance and weekly deep treatment removes the need to juggle multiple conditioners. A genuinely versatile addition to the (MALIN+GOETZ) hair lineup, and a strong recommendation for anyone whose hair needs more than a standard rinse-out conditioner is currently giving them.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":3246997249,"sku":"MG-HC-317-08","price":43.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/malingoetzintensiveconditioner.jpg?v=1778616455"},{"product_id":"malin-goetz-moisturizing-shampoo-236ml","title":"(Malin+Goetz) Moisturizing Shampoo (236ml)","description":"\u003cp\u003eNot every head of hair needs clarifying - some need rescuing. The (MALIN+GOETZ) Moisturizing Shampoo is a rich, creamy, sulfate-free formula built specifically for dry, damaged, colour-treated, or chemically-processed hair that needs a gentle cleanse and serious hydration in the same step. Coconut-derived surfactants provide the cleansing action without stripping, while panthenol (vitamin B5) and an amino acid complex hydrate, strengthen, and restore softness and shine to hair that's been through the wringer. Scented with a subtle blend of neroli and basil that smells nothing like what you'd expect from a \"moisturizing shampoo.\" Vegan and cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor anyone with dry, frizzy, damaged, colour-treated, bleached, or chemically-processed hair that needs nourishment rather than clarification at wash time. Also ideal for anyone who finds the Peppermint Shampoo too bracing for daily use and wants something gentler and more conditioning. Works for all hair types, but is the obvious choice if your hair tends toward dryness, coarseness, or unruliness.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free formula, genuinely gentle\u003c\/strong\u003e. Built on a blend of coconut-derived surfactants - sodium cocoyl alaninate, cocamidopropyl hydroxysultaine, sodium lauroyl sarcosinate - that cleanse effectively without the stripping harshness of SLS or SLES, making it safe for daily use on even the most compromised hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol hydrates and strengthens\u003c\/strong\u003e. Vitamin B5 penetrates the hair shaft to increase elasticity, reduce breakage, and improve the overall feel and manageability of dry or damaged hair with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino acid complex nourishes as it cleanses\u003c\/strong\u003e. A comprehensive blend of amino acids - the same building blocks as healthy hair - conditions from root to tip, leaving hair noticeably softer and smoother after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRestores moisture to chemically-treated hair\u003c\/strong\u003e. Specifically formulated to replenish and strengthen hair that's been colour-treated, bleached, permed, or otherwise processed - addressing dryness and damage at the source rather than just coating the surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames unruly, frizzy hair\u003c\/strong\u003e. The moisturizing action and guar-derived conditioning agent work together to smooth the hair cuticle, reducing frizz and improving manageability even before conditioner is applied.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, creamy lather.\u003c\/strong\u003e Despite being sulfate-free, this one doesn't lather like a sad compromise - the formula creates a satisfying, creamy foam that feels indulgent and rinses clean without residue. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eSubtle, fresh, and a little unexpected - \u003cstrong\u003eneroli\u003c\/strong\u003e and \u003cstrong\u003ebasil\u003c\/strong\u003e is a pairing that shouldn't work as well as it does. The neroli brings a delicate floral-citrus brightness while the basil adds a clean, herbal edge that keeps it from being sweet. It's light rather than lingering, and sophisticated enough to work alongside any fragrance worn afterward. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e - Penetrates into the hair shaft to hydrate from within, improving elasticity, reducing breakage, and leaving hair measurably softer and more manageable with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Surfactant Blend\u003c\/strong\u003e (Sodium Cocoyl Alaninate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Disodium Cocoamphodiacetate) - A quartet of mild, coconut-derived cleansing agents that provide effective cleansing without the dryness or irritation associated with sulfate-based shampoos.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrogenated Starch Hydrolysate \u003c\/strong\u003e- A plant-derived humectant and film-forming agent that helps lock moisture into the hair shaft and improve overall softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA \u003c\/strong\u003e- A naturally occurring component of the scalp's moisture system, helping to maintain hydration and prevent dryness or tightness following cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/strong\u003e - A plant-derived conditioning agent that smooths the hair cuticle, reduces static and frizz, and improves detangling and manageability post-rinse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid Complex\u003c\/strong\u003e (Arginine, Glycine, Alanine, Serine, Valine, Proline, Threonine, Isoleucine, Histidine, Phenylalanine, Aspartic Acid) - A full-spectrum blend that mirrors hair's own protein composition, conditioning and nourishing with every wash. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage a small amount onto wet hair and scalp to create a gentle lather. Rinse clean. Can be used daily. Follow with the (MALIN+GOETZ) Cilantro Hair Conditioner for maximum softness and smoothness - particularly recommended for colour-treated or chemically-processed hair. \u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eIf the Peppermint Shampoo is the workhorse for healthy hair that needs a thorough daily cleanse, the Moisturizing Shampoo is the one that steps in when hair has taken some damage and needs a gentler hand. It's the right choice for anyone whose current shampoo is leaving their hair feeling dry, brittle, or difficult to manage - and it tends to earn loyalty quickly, because the difference after the first few washes is genuinely noticeable. Pair it with the Cilantro Conditioner and most hair concerns resolve themselves fairly quickly.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"Default Title","offer_id":43746703180015,"sku":"MG-HS-304-08","price":43.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/8_fb50a684-3a16-448b-b442-0d030d0363ab.jpg?v=1751604694"},{"product_id":"malin-goetz-peppermint-shampoo-size-options","title":"(Malin+Goetz) Peppermint Shampoo (Size Options)","description":"\u003cp\u003eThere's a reason this has been (MALIN+GOETZ)'s signature shampoo since day one - and a reason it keeps ending up in more bathrooms than almost anything else they make. The Peppermint Shampoo is a powerfully clarifying, daily-use formula built around sustainably sourced peppermint leaf oil and a gentle coconut-derived surfactant blend that cuts through buildup, oil, and debris without stripping, drying, or leaving residue. An eleven-amino-acid complex conditions and nourishes as it cleanses, and sodium PCA keeps the scalp balanced rather than reactive. The cooling, tingling sensation on the scalp is entirely from the peppermint - and once you've felt it, every other shampoo will feel like something is missing. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types and scalp types - this is a genuinely universal shampoo. Particularly well-suited to anyone dealing with oily scalp, product buildup, or dullness, and gentle enough for daily use, colour-treated hair, and sensitive scalps. If you've only ever used one shampoo, make it this one.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClarifies without stripping\u003c\/strong\u003e. The coconut-derived surfactant blend creates a rich, foamy lather that thoroughly removes oil, sweat, and product buildup without the harsh aftermath - hair comes out clean without that squeaky, over-cleansed feeling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint invigorates the scalp\u003c\/strong\u003e. Sustainably sourced peppermint leaf oil delivers a genuine cooling and tingling sensation that stimulates circulation, refreshes the scalp, and leaves you feeling considerably more awake than you were before the shower.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEleven amino acids nourish and condition\u003c\/strong\u003e. A comprehensive amino acid complex - rich in the same building blocks as healthy hair - moisturizes and softens from root to tip while the surfactants do their work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA keeps the scalp balanced\u003c\/strong\u003e. A naturally occurring component of the scalp's own moisture system, sodium PCA helps maintain hydration and prevent the dryness or overproduction of oil that follows a stripping cleanse.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for colour-treated hair\u003c\/strong\u003e. Gentle enough for processed and colour-treated hair without compromising on cleansing effectiveness. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eCool, clean, and immediately invigorating - this is peppermint done properly, without veering into toothpaste territory. The scent is fresh and herbal with a crisp menthol brightness that opens up the sinuses and genuinely wakes you up. It rinses clean rather than lingering heavily, leaving a subtle freshness on the hair without competing with any cologne or fragrance worn afterward.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Leaf Oil\u003c\/strong\u003e (Mentha Arvensis Leaf Oil) - Sustainably sourced and antioxidant-rich, peppermint oil invigorates and cools the scalp, acts as a gentle astringent to help lift dead skin cells and clarify, and provides the shampoo's signature tingling sensation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Surfactant Blend\u003c\/strong\u003e (Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate) - A trio of gentle, coconut-derived cleansing agents that create a rich lather and effectively remove dirt and buildup without stripping moisture or irritating the scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmino Acid Complex\u003c\/strong\u003e - 11 acids (Arginine, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Aspartic Acid) - A comprehensive blend that mirrors the hair's own protein building blocks, moisturizing, softening, and improving the overall feel and manageability of hair with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium PCA\u003c\/strong\u003e - A naturally occurring component of the scalp's NMF (natural moisturising factor); helps maintain scalp hydration and balance following cleansing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride\u003c\/strong\u003e - A plant-derived conditioning agent that reduces static, improves detangling, and leaves hair feeling smooth and manageable post-rinse. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eMassage a small amount onto wet hair and scalp to create a gentle lather. Rinse clean. Repeat if desired. For an enhanced scalp treatment effect, leave on for 1-3 minutes before rinsing - the peppermint will cool, stimulate, and clarify with extended contact. Follow with the (MALIN+GOETZ) Cilantro Hair Conditioner for a complete wash routine.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Peppermint Shampoo is one of those products that sells itself the moment someone tries it - the scalp sensation alone is enough to convert most people on the spot. But it earns its long-term loyalty through what it actually does: a genuinely thorough, balanced cleanse that works for every hair type without any of the trade-offs. We've carried it since the beginning of our relationship with (MALIN+GOETZ), and it consistently ends up being the product new customers reorder first. There's a reason the travel kit version is always the first thing to go.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"236ml","offer_id":3247109121,"sku":"MG-HS-300-08","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"473ml","offer_id":3247135489,"sku":"MG-HS-300-16","price":57.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_11226332-8d86-4a55-8196-9add837c3947.jpg?v=1751580869"},{"product_id":"malin-goetz-sage-styling-cream-118ml","title":"(Malin+Goetz) Sage Styling Cream (Size Options)","description":"\u003cp\u003eThe styling product that works for everyone - because it doesn't try to do too much. The (MALIN+GOETZ) Sage Styling Cream is a flexible-hold cream built on botanical sage and chamomile oils, sweet almond oil, shea butter, and panthenol, delivering shine, definition, and frizz control without stiffness, residue, or that unmistakable \"styled\" look that dates itself by lunchtime. It conditions as it styles, works on wet or dry hair, and handles everything from a relaxed tousle to a slicked-back finish depending on how much you use and how you apply it. Cruelty-free.\u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types - fine, thick, curly, straight, colour-treated, or anything in between. Particularly well-suited to anyone who wants definition and shine without commitment to a specific style, and anyone dealing with frizz, flyaways, or hair that needs a little help looking intentional. Also an excellent post-blowdry finisher.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold that moves with your hair\u003c\/strong\u003e. This isn't a gel or a lacquer - it's a cream that gives your hair shape and definition while still feeling touchable, natural, and not at all like you've applied a product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds shine without grease\u003c\/strong\u003e. Phenyl trimethicone and sweet almond oil deliver a clean, healthy-looking shine that reads as well-conditioned hair rather than product buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTames frizz and flyaways durably\u003c\/strong\u003e. Sage and chamomile oils smooth the hair cuticle while shea butter seals moisture in, keeping frizz controlled throughout the day without reapplication.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions while it styles\u003c\/strong\u003e. Panthenol and a full amino acid complex hydrate and strengthen hair with every use - so this is doing hair care work at the same time as styling work.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on wet or dry hair\u003c\/strong\u003e. Applied to damp hair before blow-drying, it smooths and conditions. Applied to dry hair after, it finishes, defines, and tames. One product, two very different moments in the routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResidue-free, no buildup\u003c\/strong\u003e. Rinses clean without leaving any waxy or tacky residue on hair or hands - which means it plays well with the Peppermint Shampoo's clarifying action. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eClean, herbal, and quietly earthy - sage done properly, with a soft chamomile warmth underneath that keeps it from being sharp. It's subtle in the hair rather than present, which is exactly right for a daily styling product - you shouldn't smell your styling cream all day.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSage Oil\u003c\/strong\u003e (Salvia Officinalis Oil) - A botanically-derived oil with hydrating and conditioning properties that helps smooth the hair cuticle, add shine, and provide the formula's signature herbal character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile Oil \u003c\/strong\u003e(Ormenis Multicaulis Oil) - Soothing and conditioning, chamomile oil hydrates the hair shaft and scalp while contributing a gentle calming quality to the overall formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweet Almond Oil \u003c\/strong\u003e(Prunus Amygdalus Dulcis Oil) - A lightweight, fast-absorbing emollient rich in oleic acid that nourishes the hair, adds shine, and contributes to the cream's smooth, non-greasy application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - Rich in fatty acids, shea butter provides deeper conditioning for the mid-lengths and ends, sealing in moisture and helping to control frizz durably.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol \u003c\/strong\u003e(Vitamin B5) - Penetrates the hair shaft to hydrate from within, improving elasticity, softness, and manageability - the conditioning backbone of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Germ Oil \u003c\/strong\u003e(Triticum Vulgare Germ Oil) - Rich in vitamin E and fatty acids, wheat germ oil nourishes and strengthens the hair, adding lustre and helping to protect against breakage. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eOn wet hair\u003c\/strong\u003e: work a small amount through damp hair before blow-drying to smooth, condition, and add volume. Comb to slick or tousle with fingers for texture. Run through the ends of curly hair for definition and bounce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOn dry hair\u003c\/strong\u003e: smooth flyaways post-blowdry, refresh next-day hair, or add shine and definition throughout. Use a dime-sized amount for fine hair; more for thick, coarse, or dry hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eTip from Matthew + Andrew\u003c\/em\u003e: Mix a pea-sized amount with the Cilantro Hair Conditioner for added lightweight hydration in your style.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Sage Styling Cream is one of those products that sounds unassuming until you understand how many hair types and styling approaches it actually handles. It's the closest thing to a universal styling product we've found - genuinely useful for fine hair needing a little definition, thick hair needing frizz control, and curly hair needing bounce, all from the same tube. The travel size makes it easy to commit to trying it without a full investment, and the 118ml is almost always what people order next.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"113g","offer_id":3247406209,"sku":"MG-HC-302-04","price":40.0,"currency_code":"CAD","in_stock":true},{"title":"30g","offer_id":23092506369,"sku":"71HC30230","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/3_0b804486-78d2-49d4-9ae7-11509666c802.jpg?v=1751604723"},{"product_id":"malin-goetz-cilantro-hair-conditioner-size-options","title":"(Malin+Goetz) Cilantro Hair Conditioner (Size Options)","description":"\u003cp\u003eA conditioner that actually earns the word \"daily\" - lightweight enough to use every wash without buildup, effective enough to handle frizz, dryness, and tangles without weighing hair down. The (MALIN+GOETZ) Cilantro Hair Conditioner synthesizes coriander seed extract and oil with sunflower oil, shea butter, and amodimethicone to hydrate, condition, and detangle all hair types cleanly and residue-free. It's also one of the most versatile products in the lineup - working equally well as a rinse-out conditioner, a leave-in treatment, a cleansing rinse, or a frizz-smoothing styling aid. Vegan and cruelty-free. \u003c\/p\u003e\n\u003ch2\u003eWho's It For\u003c\/h2\u003e\n\u003cp\u003eFor all hair types and textures - fine, thick, curly, straight, colour-treated, or chemically-processed. The lightweight formula makes it particularly well-suited to anyone who finds standard conditioners too heavy or who deals with an oily scalp, but it delivers enough moisture to satisfy drier hair types too. Pairs perfectly with both the Peppermint and Moisturizing Shampoos. \u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditions without weighing hair down\u003c\/strong\u003e. A lightweight formula that hydrates and smooths without the heavy coating that makes some conditioners feel like a commitment - hair moves, has volume, and doesn't feel coated after rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCilantro extract calms the scalp\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e. Coriandrum sativum seed extract has soothing and antioxidant properties that calm the scalp and help maintain a balanced, comfortable environment - particularly useful after cleansing. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eSunflower oil and shea butter nourish\u003c\/strong\u003e. These fatty acid-rich ingredients deliver genuine moisture to the hair shaft and cuticle without the heaviness of heavier conditioning agents, leaving hair soft and manageable. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eAmodimethicone smooths and detangles intelligently\u003c\/strong\u003e. Unlike standard silicones that coat indiscriminately, amodimethicone is attracted to damaged areas of the hair shaft specifically - smoothing where it's needed, adding shine, and improving combability without buildup. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eReduces frizz durably \u003c\/strong\u003e- \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThe combination of fatty alcohols, shea butter, and amodimethicone smooths the hair cuticle effectively, taming frizz that persists even after the shower. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003eFour uses, one product\u003c\/strong\u003e. Works as a daily rinse-out conditioner, a leave-in treatment, a scalp-soothing cleansing rinse, or a styling aid for smoothing and softening on wet or dry hair - genuinely earning its bathroom shelf space. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eScent Profile\u003c\/h2\u003e\n\u003cp\u003eFresh, green, and gently herbal - cilantro is a polarising scent in cooking but works beautifully in hair care, bringing a clean brightness that's neither floral nor overly sharp. It's light and quietly refreshing rather than bold, fading softly after rinsing and leaving hair smelling clean without announcing itself all day. \u003c\/p\u003e\n\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoriander Seed Extract\u003c\/strong\u003e (Coriandrum Sativum Seed Extract) - A soothing, antioxidant-rich botanical extract that calms the scalp, supports a healthy hair environment, and provides the formula's signature fresh herbal character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoriander Seed Oil \u003c\/strong\u003e(Coriandrum Sativum Seed Oil) - Rich in fatty acids, this lightweight oil nourishes the hair shaft, adds shine, and improves overall softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Oil \u003c\/strong\u003e(Helianthus Annuus Seed Oil) - A lightweight, emollient oil high in linoleic acid that conditions the hair without heaviness, supporting shine and smoothness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u003c\/strong\u003e(Butyrospermum Parkii Butter) - Rich in fatty acids, shea butter provides deeper conditioning for the mid-lengths and ends, helping to restore suppleness and reduce breakage in drier or more damaged hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmodimethicone\u003c\/strong\u003e - A targeted conditioning silicone that preferentially bonds to damaged sections of the hair shaft, smoothing roughness, reducing frizz, and improving combability without the uniform coating and buildup of conventional silicones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopheryl Acetate (Vitamin E)\u003c\/strong\u003e - An antioxidant that protects the hair from environmental stressors and helps maintain the health and integrity of the hair cuticle over time. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003eAs a daily conditioner: apply a small amount to clean, wet hair, focusing on the ends. Leave for 3 minutes, then rinse clean. As a leave-in treatment: apply a small amount to damp hair and comb through - do not rinse. As a cleansing rinse: apply to wet hair, massage into scalp, and rinse clean. As a styling aid: use on wet or dry hair to smooth, soften, and tame frizz. Tip from Matthew + Andrew: mix a pea-sized amount with any (MALIN+GOETZ) styling aid for added lightweight hydration.\u003c\/p\u003e\n\u003ch2\u003eWhy MASC Recommends This\u003c\/h2\u003e\n\u003cp\u003eThe Cilantro Conditioner is one of those products that seems almost too simple until you actually use it - and then it quietly becomes the thing you can't wash your hair without. The multi-use versatility alone sets it apart from standard conditioners, and the lightweight formula means it works for the full range of hair types without compromise. Pair it with the Peppermint Shampoo for an iconic (MALIN+GOETZ) wash routine, or with the Moisturizing Shampoo for a more nourishing combination. Either way, the refill gallon starts making a lot of sense very quickly.\u003c\/p\u003e","brand":"(Malin+Goetz)","offers":[{"title":"236ml","offer_id":3247441537,"sku":"MG-HC-301-08","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"473ml","offer_id":3247467393,"sku":"MG-HC-301-16","price":67.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0855\/2590\/files\/6_b6435b8f-454b-434d-9cd4-7e257392658b.jpg?v=1751604657"}],"url":"https:\/\/shopmasc.com\/collections\/hair-products.oembed?page=10","provider":"MASC","version":"1.0","type":"link"}